Category: Cross Platform

Loved by Aussies Made for Brands

LovedByAussies

 

Tell your story
with Nine in 2022

To build your brand and drive a positive sales impact, you need to think Total TV. And there’s nowhere like Nine that has television in all shapes and sizes covered.

We can help you craft your brand story in and around some of Australia’s biggest marketing moments, in the most effective way possible.

So why wait? Grow your brand with Nine by unlocking the power of content that Aussies love to watch, combined with the reach and scale of Total TV.

TV's biggest moments
start right here

From My Mum Your Dad, Love Island Australia, Snackmasters, LEGO® Masters Bricksmas and more still to come, there’s plenty of opportunity available to harness the power of great Australian content with Nine.

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Still to come in 2022

All
  • All
https://www.nineforbrands.com.au/core-content/healing-home/

Schedule is indicative only. Subject to change.

With Nine you reach the
audience you are chasing

LINEAR TELEVISION - NETWORK COMMERCIAL SHARE
SURVEY YEAR TO DATE

18:00-MN
P25-54 38.4% 34.3% 37.3%
P16-39 37.6% 35.1% 27.3%
GS+CH 40.1% 33.9% 26.0%
Source: OzTAM Metro 5 City, Network Nine, Network Seven, Network 10, Channel 9, Channel 7, Channel 10, Key Demos, Commercial Share, 18:00 – 22:29, Consolidated 7 as at Saturday 19/11/2022.

LINEAR TELEVISION - PRIMARY CHANNEL COMMERCIAL SHARE
SURVEY YEAR TO DATE

18:00-MN
Total People 28.0% 27.3% 14.5%
P25-54 28.2% 24.3% 18.3%
P16-39 28.6% 24.9% 18.3%
GS+CH 30.6% 25.0% 17.6%
Source: OzTAM Metro 5 City, Channel 9, Channel 7, Channel 10, Key Demos + Total People, Primary Channel Commercial Share, 18:00 – 22:29, Consolidated 7 as at Saturday 19/11/2022.

BVOD COMMERCIAL SHARES:
2022 RATINGS SURVEY PERIOD

LIVE + VOD
Total People 48.3% 37.1% 14.5%
People 25-54 49.2% 36.3% 14.5%
People 18-39 51.3% 35.5% 13.3%

Source: OzTAM Live + VOD VPM, CFTA Only, 6 Feb - 9 Apr & 24 Apr - 19 Nov 2022, metric minutes, includes coviewing on connected tv devices. 

Australian content delivers
real, effective outcomes

Check out some of the ways we've helped brands connect utilising the biggest TV formats in Australia

An all-encompassing plan of integration leveraging Alicia Molik allowed Swinburne Online to tell a deeper story

The Nine and Swinburne Online integrated partnership included ‘Quality Coaching’ content led by Alicia Molik, adding depth to Swinburne’s teaching quality message, distributed at scale.

Check out how Swinburne Online aligned with 'analyser' technology across broadcast and Wide World of Sports digital channels. More.

Domain's in-program integration was celebrated across the entire season of The Block

A partnership between Australia’s home of property, Domain, and Australia’s longest running renovation program, The Block, was the perfect match. A campaign designed to showcase all the ways Domain and their products can help property owners and seekers buy, rent, or sell their home with ease.

Check out how Domain’s in-program integration was built out across the entire Block journey. More.

The power of an NRL Finals sponsorship in delivering high impact marketing moments

DoorDash wanted to position their brand as the NRL’s only convenience ‘On-demand Delivery Partner’ providing enhanced services through broader retail partnerships.

Nine's solution leveraged the power of integrated broadcast assets including a situational content series with Nine talent and AR ball delivery.

The result? A significant increase in awareness, consideration and the largest number of new users acquired in one day during the NRL Grand Final activations on Nine. More.

Explore Brands

It's time to unlock the power of content Aussies love with Australia's leading Total TV broadcaster.

Contact us for more information on how your brand can leverage the power of premium content on Nine to deliver real business outcomes.

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Mid-Year Ratings 2022

NINE IS NO.1 IN 2022

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Nine is again the number one network in all key metrics at the halfway point of 2022.

We have dominated the national conversation with the era-defining Ash Barty win at the Australian Open to the record-breaking season of Married At First Sight and top-rating local drama in Underbelly: Vanishing Act.

We continue to be the place where Australians share in the moments that matter. Nine is number one in 25-54's, 16-39's and Total People.

9Now also leads the BVOD space with over 50% share in demos across the commercial FTA's and 49.7 in Total People.

9Network Mid-Year Ratings Report

FREE-TO-AIR NETWORK SHARES: 2022 CALENDAR YEAR

18:00-MN
P25-54 31.7% 27.3% 22.1% 12.2% 6.6%
P16-39 31.5% 28.4% 21.9% 12.1% 6.2%
GS+CH 32.2% 27.3% 21.0% 13.0% 6.5%
Total People 29.2% 28.4% 16.9% 16.7% 8.8%
Source: OzTAM Metro 5 City, 2022 Calendar YTD (up to 25/06/2022), Share to FTA, S-S Primetime 1800-2359, Key Demos and TP, Consolidated 28.

FREE-TO-AIR PRIMARY CHANNEL SHARES: 2022 CALENDAR YEAR

18:00-MN
P25-54 23.4% 19.3% 14.7% 6.9% 2.8%
P16-39 23.9% 20.2% 14.7% 6.3% 2.4%
GS+CH 24.3% 20.0% 14.1% 6.7% 2.8%
Total People 21.2% 19.8% 11.0% 11.5% 4.9%
Source: OzTAM Metro 5 City, 2022 Calendar YTD (up to 25/06/2022), Share to FTA, S-S Primetime 1800-2359, Key Demos and TP, Consolidated 28.

FREE-TO-AIR NETWORK SHARES: 2022 RATINGS SURVEY PERIOD

18:00-MN
P25-54 30.8% 28.0% 22.0% 12.7% 6.5%
P16-39 30.2% 29.0% 21.9% 12.8% 6.1%
GS+CH 31.7% 27.8% 20.9% 13.3% 6.3%
Total People 28.5% 29.1% 16.7% 17.1% 8.7%
Source: OzTAM Metro 5 City, 2022 Survey YTD (up to Sat 25/06/2022), Share to FTA, S-S Primetime 1800-2359, Key Demos and TP, Consolidated 28.

FREE-TO-AIR PRIMARY CHANNEL SHARES: 2022 RATINGS SURVEY PERIOD

18:00-MN
P25-54 22.8% 19.9% 14.6% 7.2% 2.8%
P16-39 23.1% 20.7% 14.8% 6.7% 2.5%
GS+CH 24.1% 20.5% 14.0% 7.0% 2.8%
Total People 20.6% 20.3% 10.8% 11.9% 4.9%
Source: OzTAM Metro 5 City, 2022 Survey YTD (up to Sat 25/06/2022), Share to FTA, S-S Primetime 1800-2359, Key Demos and TP, Consolidated 28.

BVOD COMMERCIAL SHARES: 2022 CALENDAR YEAR

LIVE + VOD
People 25-54 50.7% 34.1% 15.2%
People 18-39 52.1% 33.6% 14.4%
Total People 49.7% 35.1% 15.3%
Source: CYTD: OzTAM Live + VOD VPM, CFTA Only, 1 Jan - 23 June 2022, metric minutes, includes coviewing on connected TV devices.

BVOD COMMERCIAL SHARES: 2022 RATINGS SURVEY PERIOD

LIVE + VOD
People 25-54 49.5% 35.8% 14.7%
People 18-39 50.6% 35.6% 13.8%
Total People 48.3% 36.9% 14.8%
Source: SYTD: OzTAM Live + VOD VPM, CFTA Only, 6 Feb - 9 April & 24 April - 23 June 2022, metric minutes, includes coviewing on connected TV devices.

Hamish Turner, Director 9Now and Programming, said: “We are proud to be the home of unique, genre-defining content that challenges, excites and engages millions of Australians. 2022 delivered Ash Barty’s historic win at Rod Laver Arena. With 3.835 million viewers it is the highest rating program of the year and the highest rating Australian Open Women’s Final of all time. Nine is home to the most watched series in the country in Married At First Sight and the most popular reality series in Lego Masters. And we have only just begun, with family favourite Australian Ninja Warrior launching tomorrow night and The Block: Tree Change set to air in the coming months. Not to mention two more exclusive State of Origin matches and the NRL Grand Final.”

Loved by Aussies
Made for Brands

From Australian Ninja Warrior, Beauty and the Geek to the State of Origin, US Open and much more still to come, there’s plenty of opportunity available to harness the power of great Australian content in 2022 with Nine.

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Explore our Brands

For further information, please contact:
Terry Stuart - Nine Communications Manager
tstuart@nine.com.au

Contact us for more information on how your brand can leverage the power of premium content on Nine to deliver real business outcomes.

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Powered Predicts 2022

PoweredPredicts_2022

To kick off the year, Powered by Nine brings you Powered Predicts, showcasing 12 emerging trends in media, marketing and advertising helping you step into 2022 with a little more confidence. 

INTRODUCTION

Powered Predicts is the result of a year-long trend-tracking project, led by the Strategy & Insights team from Powered by Nine.​ Showcasing emerging trends from the world of media, marketing and advertising, Powered Predicts was created to help brands and their agencies explore the future without the need for a crystal ball. ​To curate the list, the Powered team have immersed themselves in cultural insights, scrutinised client objectives and creative trends, monitored demographic shifts and closely followed category disruption and innovation across Australia and beyond our shores. ​And with an industry that loves innovation as much as ours, there are always plenty of trends to track – so to refine the long list to a streamlined “12 trends for 2022,” select members of the Powered team have each championed a prediction, adding their​ own expert perspective.​ We’ve all learned to live with a little uncertainty in life, but Powered Predicts​ should help you step into 2022 with a little more confidence.​

Request presentation

Toby Boon

Director of Strategy and Insights, Powered

INTRODUCTION

Powered Predicts is the result of a year-long trend-tracking project, led by the Strategy & Insights team from Powered by Nine.​ Showcasing emerging trends from the world of media, marketing and advertising, Powered Predicts was created to help brands and their agencies explore the future without the need for a crystal ball. ​To curate the list, the Powered team have immersed themselves in cultural insights, scrutinised client objectives and creative trends, monitored demographic shifts and closely followed category disruption and innovation across Australia and beyond our shores. ​And with an industry that loves innovation as much as ours, there are always plenty of trends to track – so to refine the long list to a streamlined “12 trends for 2022,” select members of the Powered team have each championed a prediction, adding their​ own expert perspective.​ We’ve all learned to live with a little uncertainty in life, but Powered Predicts​ should help you step into 2022 with a little more confidence.​

Request presentation

Toby Boon

Director of Strategy and Insights, Powered

12TrendsFor2022
01

GREATER EXPECTATIONS

02

PICTURE IMPERFECT

03

BEYOND THE BLINDSPOT

04

THE CONVENIENT TRUTH

05

GENDER RECALIBRATED

06

ME TIME

07

BRAND TOGETHER

08

BLURRED REALITIES

09

DATA ETHICS

10

FAMILIAR FAVOURITES

11

ATTENTION SEEKERS

12

ROOTS REDISCOVERED

Watch episode 9 of Powered Unpacked, or stream the podcast below:

LianaHeadshot

Liana Dubois

Director of Powered

LOOKING FORWARD

We understand that marketers are always on the lookout for the next big thing – the next trend, innovation or big idea that will make their brand famous and propel their business forward.

That is where Powered comes in, with a mission to realise big ideas that ultimately deliver big outcomes for brands. We curate the most effective assets from the marketing platform built by Nine.

From brand strategy to content integration; creative ideation to digital design; cultural insights to measuring attention, we deliver partnerships that work. That's what matters.

You can find out more about our work at nineforbrands.com.au/powered-by-nine and if you want to explore the Powered Predicts trends further, reach out to your Nine Sales team.

So, my prediction for what lies ahead in 2022? Whether personal or professional; cultural or environmental; your own business or the broader economy, 2022 is the year of growth and we should tackle that together.

LOOKING FORWARD

We understand that marketers are always on the lookout for the next big thing – the next trend, innovation or big idea that will make their brand famous and propel their business forward.

That is where Powered comes in, with a mission to realise big ideas that ultimately deliver big outcomes for brands. We curate the most effective assets from the marketing platform built by Nine.

From brand strategy to content integration; creative ideation to digital design; cultural insights to measuring attention, we deliver partnerships that work. That's what matters.

You can find out more about our work at nineforbrands.com.au/powered-by-nine and if you want to explore the Powered Predicts trends further, reach out to your Nine Sales team.

So, my prediction for what lies ahead in 2022? Whether personal or professional; cultural or environmental; your own business or the broader economy, 2022 is the year of growth and we should tackle that together.

LianaHeadshot

Liana Dubois

Director of Powered

To explore the future together, and delve deeper into these trends, please request a tailored presentation by completing this form.

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Nine is Australia’s No.1 Summer Network

SummerRecap2

With the 2022 official ratings survey period commencing yesterday, the 9Network heads into the year as Australia’s No. 1 summer network.

Spearheaded by Australia’s No. 1 summer sport - the Australian Open - the 9Network wraps the summer non-ratings period as the No. 1 network with all key demos and Total People.

The combination of the Women’s Final and the Men’s Doubles Final on Saturday, January 29 gave the 9Network the highest primetime commercial shares in OzTAM history with People 25-54 (81.2%), 16-39 (84.9%) and Total People (78.6%).

9Now is also Australia’s No. 1 BVOD player with all key demos and Total People.

9Network Summer Highlights

LINEAR TELEVISION - NETWORK COMMERCIAL SHARES
6PM TO MIDNIGHT - 2021/2022 SUMMER

18:00-MN
P25-54 40.9% 33.2% 25.9%
P16-39 40.2% 34.5% 25.3%
GS+CH 41.3% 33.8% 24.9%
Total People 41.0% 36.7% 22.3%
Source: OzTAM Metro 5 City, Summer Survey Weeks 28/11/2021 – 05/02/2022, 18:00 – 23:59, Network Nine, Network Seven, Network 10, Key Demos + Total People, Commercial Share, Consolidated 28 as at 06/02/2022

BROADCAST VIDEO ON DEMAND: COMMERCIAL SHARES
2021/2022 SUMMER

LIVE + VOD
Total People 52.6% 31.0% 16.4%
People 25-54 53.3% 30.6% 16.1%
People 18-39 55.5% 29.0% 15.4%
 Source: OzTAM Live + VOD VPM, CFTA Only, 28/11/21 – 5/2/22, metric minutes, duration 0+, includes coviewing on connected tv devices

 

In one of the greatest Australian Open tournaments in living memory, the No. 1 summer sport takes out all five of the Top 5 highest rating summer programs. The Women’s Final ranks as the highest rating Women’s Final of all time. And the Men’s Doubles Final is the highest rating Doubles match of all time.

The Australian Open also broke streaming records on 9Now, recording the highest live minutes of the Australian Open tournament ever (657 Million - up 171% year-on-year). The Women's Final achieved the highest ever BVOD audience of the Australian Open.

Hamish Turner, Director 9Now & Programming, said:
"The Australian Open spearheaded our Summer slate delivering some truly memorable moments and the perfect platform to drive momentum into the ratings year. "

 

Total TV
Average Audience		 5 City Metro
Average Audience		 Regional
Average Audience		 BVOD
Average Audience
2022 Australian Open D13 - Women's Final - Presentation 29/01/22 4.127M 2.844M 1.038M 246K
2022 Australian Open D13 - Women's Final - Barty v Collins 29/01/22 3.836M 2.591M 1.002M 243K
2022 Australian Open D13 -  Men's Doubles Final 29/01/22 2.483M 1.735M 580K 168K
2022 Australian Open D14 - Men's Final 30/01/22 2.344M 1.620M 485K 238K
2022 Australian Open D11 - Night 27/01/22 2.178M 1.506M 557K 115K

Loved by Aussies
Made for Brands

From Married at First Sight, Celebrity Apprentice Australia and much more still to come, there’s plenty of opportunity available to harness the power of great Australian content in 2022 with Nine.

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Explore More

For further information, please contact:
Terry Stuart - Nine Communications Manager
tstuart@nine.com.au

Source: TOP REGULAR SPORT EVENTS: OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Agg Mkts), 01/01/21- 23/11/21, FTA primary & multi channels + affils, AUD (ranked on Metro + Regional), Genre: Sports/Special Sports Event/Other Sports Event, excludes "TOKYO 2020"/PRESENTATION/ON THE GROUND/PRE MATCH/POST MATCH/ENTERTAINMENT/TEA/MOUNTING YEAR/PRE GAME/POST GAME/ENCORE/RPT/(R), Total People, consolidated 28 data (as at 24/11/21)
REALITY TELEVISION SERIES: OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Aggregate Markets), 01/01/21-23/11/21 consolidated 28 data (at 24/11/21), Genre: Reality Television, Programs grouped based on primary description- excludes: encore/rpt/r/masterclass/M-, Total Individuals, FTA Primary & Multi Channels, AUD (ranked on Metro + Regional)
LIGHT ENTERTAINMENT SERIES: OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Aggregate Markets), 01/01/21-23/11/21 consolidated 28 data (at 24/11/21) Genre: Light Entertainment, Programs grouped based on primary description- excludes: encore/rpt/r/celebrity special/record breakers/masterclass/kids special/road to glory/M-, Total Individuals, FTA Primary & Multi Channels, AUD (ranked on Metro + Regional)
MEDICAL DOCUMENTARY: OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Aggregate Markets), 01/01/21-23/11/21 consolidated 28 data (at 24/11/21), Genre: Documentary/Health & Medical, Programs grouped on name- excludes: encore/rpt/r, Total Individuals, FTA Primary & Multi Channels, AUD (ranked on Metro + Regional)
NEWS : OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Aggregate Markets), 01/01/21-23/11/21 consolidated 28 data (at 24/11/21), Genre: News/Current Affairs, Programs grouped on name- excludes: encore/rpt/r, Total Individuals, FTA Primary & Multi Channels, AUD (ranked on Metro + Regional)
OVERALL NON SPORT PROGRAM: OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Aggregate Markets), 01/01/21-23/11/21 consolidated 28 data (at 24/11/21), excludes Genre: Sports Event/Special Sports Event/Other Sports, Programs grouped on name- excludes: encore/rpt/r/M-/Holey Moley Australia -Celebrity Special & Kids Special & Road to Glory/ANW -Record Breakers/Masterchef Australia -Masterclass/Love Island Australia Afterparty/Saving Candice-Late/60 Minutes-Late, Total Individuals, FTA Primary & Multi Channels, AUD (ranked on Metro + Regional), event count 1+

Contact us for more information on how your brand can leverage the power of premium content on Nine to deliver real business outcomes.

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Rugby on Nine

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UNLOCK THE POWER OF
RUGBY ON NINE IN 2023

Nine is the home of Rugby Union. Reaching more fans than ever before across the year. A major global sport and truly multi-cultural game, which connects Australia with the rest of the world on an international stage.

It's the game they play in heaven, and Rugby on Nine in 2023 will see fans feasting on an unrivalled commitment to premium Rugby content spread across our Television, Radio, Digital and Print offering.

Featuring a commentary team lineup of Rugby Union superstars and experts led by Roz Kelly and Nick McArdle, Wide World of Sports will produce every game shown on Nine and Stan Sport, with cutting-edge technology and studios that offer the best possible experience for Rugby fans.

To find out what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

Request presentation

Check out what's to come for Rugby on Nine this season...

Rugby Union is a compelling platform for brands - offering authenticity, excitement and connection with millions of highly engaged fans.

From the Rugby purist to the casual viewer, Nine covers all the action - with broadcasts of Wallabies and Wallaroos test matches, plus a Super Rugby Pacific match every Saturday night live on 9Gem throughout the season.

And with Nine's WIN network partnership, it really is a sport that touches all corners of the community.

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The Rugby World Cup is one of the biggest sporting events in the world and the pinnacle of the 15 man game. Held every four years it is contested by the best international teams from across the globe.

The tournament touches all corners of the community and unites Australia behind the green and gold across the whole Nine ecosystem, from Channel 9 and 9Now, our digital and print executions and talk radio.

ALL WALLABIES GAMES LIVE FROM FRANCE ON CHANNEL 9 AND 9NOW

8TH SEPTEMER - 28TH OCTOBER 2023

 

Wallabies_Players_Colour

CAPTIVATING MORE HIGHLY ENGAGED FANS THAN EVER BEFORE

Reached 2.3 million Aussies in 2022 across Metro Australia

9NowGemWin

Of Super Rugby Pacific were streamed across 9Now in 2022  

Eyes on Nine for the July Series v England in 2022 – 11.9% YOY increase 

YOY growth on 9Now of 45% across the July Tests with 14.5million minutes streamed  

Source: OzTAM Live VPM, Super Rugby, 19 Feb - 18 Jun 2022, includes coviewing on connected tv devices. OzTAM Live VPM, July Tests Rugby, 2 July – 16 July 2022, includes coviewing on connected tv devices. Adobe Analytics, WWOS - Rugby, 19/02/2022 - 18/06/2022, 02/07/2022 - 16/07/202, page views. Based on cumulative page views for these periods. OzTAM (5 City Metro) + Regional TAM (Combined Agg Mkts) data, 19 Feb – 18 June 2022, Super Rugby Pacific includes pre and post matches (Nine Network + Affiliates), Reach, Total People, consolidated 7. OzTAM (5 City Metro) + Regional TAM (Combined Agg Mkts) data, 2 Jul – 16 Jul, Wallabies vs England includes pre and post matches (Nine Network + Affiliates), Reach, Total People, consolidated 7. 

RUGBY ON NINE CONNECTS WITH HEARTLAND AUSTRALIA

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Super Rugby Pacific reach in 2022 

July Test viewers in 2022 

Source: Regional TAM (Combined Agg Mkts) data, 19 Feb – 18 June 2022, Super Rugby Pacific includes pre and post matches (Nine Network Affiliates), Reach, AUD & Commercial Share %, Demos as above, consolidated 7. Regional TAM (Combined Agg Mkts), 2 Jul – 22 Jul 2022 vs 7 Jul-17 Jul 2021, Wallabies V England includes pre and post matches & Wallabies vs France, Total People, AUD (match only) & Reach, Consolidated 7. 

Rugby Guy
Rugby Girl
MOCKS

Rugby Storytelling Across Nine's platforms

Nine broadcasts every game with an always on strategy across 9, 9Gem and 9Now, including amplification across our news and current affairs portfolio as well as the Today Show, weekly updates on Nine Radio, in depth analysis within our publishing mastheads, alongside Stan Sport for the Rugby purist who wants to see every single game in high definition, live and on-demand.

Rugby - TV Amplification

TV

Network amplification across Today Show and Nine's News and Current Affairs

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RADIO

Weekly code updates from Nine's Rugby commentary team across WWOS radio on 2GB and 4BC

Rugby - Publishing

PUBLISHING

Sydney Morning Herald and Age Rugby page views 9.6 Million across 2022

Rugby - WWOS

WWOS.COM.AU

With dedicated columnists and reporters.

2.6 Million Unique Visitors
4.6 Million Visits
1.5 Million Total Streams

Rugby - Social

SOCIAL

3x Rugby social channels up 120% year-on-year

Source: Roy Morgan database ending June 2021. OzTAM Metro + Regional Data, Nine Network, Cumulative Reach, Super Rugby, July Test, Bledisloe Cup, Rugby Championships, 19/2/2021 – 2/10/2021, Consolidated 7 data.​ GfK Radio Ratings, SMBP Survey 6 2021, Mon-Sun 5.30am-12MN, Cume (000s), Nine Talk Radio – 2GB, 3AW, 4BC, 6PR; Nielsen Consumer and Media View National Online Survey S03 2021. Fused April 2021; Roy Morgan Asteroid single source database for the 12 months ending June 2021.​ Adobe Analytics, WWOS – Rugby, 19/2/21 – 4/10/21, unique visitors, visits, page views; Internal Brightcove data, WWOS – Rugby, 19/2/21 – 4/10/21 total streams, viewed minutes 

​

One Network covering all the action

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Hospital Cup & Shute Shield
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Wallabies Spring Tour
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Realise Big Ideas
and drive results
for your brand

Big ideas make brands famous.
As does the power of premium sporting content.

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best Rugby Union content. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.

Explore Powered Studios
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ISUZU LEVERAGED A CROSS-MEDIA RUGBY PARTNERSHIP TO DELIVER HIGH IMPACT MARKETING MOMENTS

Nine x Isuzu

CHALLENGE: At the heart of every Isuzu lies a tried and tested DNA of a refined combination of power, efficiency and reliability. In 2022 Isuzu wanted to bring this to life through the launch of the latest Isuzu D-MAX and MU-X, and to ultimately connect their product with a male audience.

SOLUTION: Rugby on Nine was identified as the perfect sporting vehicle to support Isuzu, over the Super Rugby Pacific and Wallabies Season, through compelling storytelling across our Total TV offering - including Channel 9, 9Now and Stan Sport, alongside radio integrations and Sports Sunday extension. 

RESULTS: Utilising Nine's Rugby Union coverage, Isuzu put their brand message at the heart of the action - with a campaign consisting of an integrated Half-Time key moment with verbal introduction, Live Break TVC, Billboards, Radio integration and a Key Rugby Moment extension across Sports Sunday during the Wallabies season.

PUT YOUR BRAND AT THE HEART OF THE ACTION WITH RUGBY UNION ON NINE IN 2023

Sports marketing is a powerful tool that many brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the ability to connect brands with fans.

There is plenty of opportunity available to grow your brand through the power of Rugby Union on Nine in 2023. We're up for the challenge. Brief us today.

Rugby Scale

To find out more about what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

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Nine’s End of Year Ratings 2021

EOY_TextHeader

 

The 9Network has retained its coveted status as Australia's No.1 Network with all key demographics

With the conclusion of the 2021 ratings survey period (ex. Olympics) overnight, the 9Network ranks No. 1 with People 25-54, 16-39 and Grocery Shopper + Child.

Nine’s primary channel is also Australia’s No. 1 with all key demographics, as well as with Total People across the ratings survey period (ex. Olympics).

Across the calendar year (ex. Olympics), the 9Network and Nine’s primary channel rank No. 1 with those key demographics. And Nine’s primary channel also ranks No. 1 with Total People across the calendar year (ex. Olympics).

As BVOD becomes an increasingly integral part of Nine’s business, we can report today that 9Now is Australia’s No. 1 commercial BVOD service.

9Now leads in share across Live, VOD and combined. In calendar year 2021 (ex. Olympics), 9Now currently has a share of 46.4% across Live + VOD, while the platform also leads in Live share (49.2%) and VOD share (44.7%) share.

The biggest moments of Australian TV
start right here on Nine

200722_Nine_Executives_Michael_Healy_0736

Michael Healy, Nine’s Director of Television, said: “I couldn’t be prouder of the achievements of the Nine team in delivering a slate that has reaffirmed our leadership position across both linear and digital. Once again, our shows have dominated the key demographics as well as the national conversation throughout the year. Channel 9 is also the number one channel in Total People (ex. Olympics). We’re extremely proud of our shows and have worked with our production partners to deliver content that has engaged, informed and entertained us throughout another challenging year.”

200722_Nine_Executives_Michael_Stephenson_0054

Michael Stephenson, Nine’s Chief Sales Officer, said: “Nine is number one again in the thing that matters most - the demographics that advertisers buy. When you remove the Olympics, Nine is number one in 25-54s, 16-39s, and grocery shoppers with children. We have had a strategy which is focused on delivering the audiences that our clients buy. That is what we have done again this year and what we will do again in 2022.”

Linear Television – Network commercial shares
6pm to midnight - 2021 survey year (ex. Olympics)

18:00-MN
Network
Network
Network
25-54 37.9% 33.8% 28.3%
16-39 36.3% 33.7% 30.0%
GS + CH 39.2% 34.5% 26.3%
Total People 38.0% 38.2% 23.8%

 

Source: OzTAM Metro 5 City, Ratings Survey 7 February – 27 November 2021, excluding Easter 28/3/2021 – 10/4/2021 and Olympics 23/7/2021 – 8/8/2021, 18:00 – 23:59, Network Nine, Network Seven, Network 10, Key Demos + Total People, Commercial Share, Consolidated 28

Linear Television – Primary channel commercial shares
6pm to midnight - 2021 survey year (ex. Olympics)

18:00-MN
25-54 27.4% 23.5% 18.5%
16-39 27.2% 23.6% 19.8%
GS + CH 29.4% 24.8% 17.2%
Total People 27.2% 26.2% 14.9%

 

Source: OzTAM Metro 5 City, Ratings Survey 7 February – 27 November 2021, excluding Easter 28/3/2021 – 10/4/2021 and Olympics 23/7/2021 – 8/8/2021, 18:00 – 23:59, Nine Primary, Seven Primary, 10 Primary, Key Demos + Total People, Primary Commercial Share, Consolidated 28

Broadcast Video on Demand commercial shares
2021 survey year (ex. Olympics)

LIVE + VOD
25-54 47.7% 37.7% 14.5%
18-39 48.2% 37.3% 14.5%
Total People 46.4% 38.3% 15.3%

Source: OzTAM Live + VOD VPM, 7 February 2021 – 27 November 2021, excluding 28/3/2021 – 10/4/2021 & 23/7/2021 – 8/8/2021. Metric: Minutes, duration 0+, includes coviewing on Connected TV

Linear Television – Network commercial shares
6am to midnight - 2021 survey year (ex. Olympics)

18:00-MN
Network
Network
Network
25-54 37.5% 33.5% 29.0%
16-39 35.8% 33.7% 30.5%
GS + CH 38.8% 34.1% 27.2%
Total People 37.8% 37.9% 24.3%

 

Source: OzTAM Metro 5 City, January 2021 – 27 November 2021, excluding Olympics 23/7/2021 – 8/8/2021, 18:00 – 23:59, Network Nine, Network Seven, Network 10, Key Demos + Total People, Commercial Share, Consolidated 28

Linear Television – Primary channel commercial shares
6pm to midnight - 2021 calendar year (ex. Olympics)

18:00-MN
25-54 26.8% 23.3% 18.9%
16-39 26.5% 23.6% 20.0%
GS + CH 28.8% 24.5% 17.9%
Total People 26.9% 25.9% 15.2%

 

Source: OzTAM Metro 5 City, January 2021 – 27 November 2021, excluding Olympics 23/7/2021 – 8/8/2021, 18:00 – 23:59, Nine Primary, Seven Primary, 10 Primary, Key Demos + Total People, Primary Commercial Share, Consolidated 28

Broadcast Video on Demand commercial shares
2021 calendar year (ex. Olympics)

25-54 47.8% 37.3% 14.9%
18-39 48.2% 36.9% 14.9%
Total People 46.4% 37.8% 15.7%

 

Source: Source: OzTAM Live + VOD VPM, 1 January 2021 – 27 November 2021, excluding Olympics 23/7/2021 – 8/8/2021. Metric: Minutes, duration 0+, includes coviewing on Connected TV

Linear Television - Free-to-air network shares
6pm to midnight - 2021 survey year (ex. Olympics)

 

18:00-MN Network Network Network
Network		 Network
Ppl 25-54 30.7% 27.4% 22.9% 12.3% 6.8%
Ppl 16-39 29.8% 27.6% 24.6% 11.9% 6.2%
GS + Child 31.6% 27.8% 21.2% 13.0% 6.6%
Total Ind. 28.3% 28.5% 17.8% 16.9% 8.4%

Source: OzTAM Metro 5 City, Ratings Survey 7 February – 27 November 2021, excluding Easter 28/3/2021 – 10/4/2021 and Olympics 23/7/2021 – 8/8/2021, 18:00 – 23:59, Network Nine, Network Seven, Network 10, ABC Network, SBS Network, Key Demos + Total People, FTA Share, Consolidated 28

Linear Television - Free-to-air primary channel shares
6pm to midnight - 2021 survey year (ex. Olympics)

18:00-MN
Ppl 25-54 22.2% 19.0% 14.9% 7.0% 3.3%
Ppl 16-39 22.3% 19.3% 16.2% 6.3% 2.8%
GS + Child 23.7% 20.0% 13.8% 6.7% 3.4%
Total Ind. 20.3% 19.6% 11.1% 11.9% 5.1%

Source: OzTAM Metro 5 City, Ratings Survey 7 February – 27 November 2021, excluding Easter 28/3/2021 – 10/4/2021 and Olympics 23/7/2021 – 8/8/2021, 18:00 – 23:59, Nine Primary, Seven Primary, 10 Primary, ABC Primary, SBS Primary, Key Demos + Total People, FTA Share, Consolidated 28

Linear Television - Free-to-air network shares
6pm to midnight - 2021 calendar year (ex. Olympics)

18:00-MN Network Network Network
Network		 Network
Ppl 25-54 30.3% 27.1% 23.4% 12.4% 7.0%
Ppl 16-39 29.2% 27.5% 24.9% 12.1% 6.3%
GS + Child 31.1% 27.3% 21.8% 13.2% 6.6%
Total Ind. 28.1% 28.1% 18.1% 17.1% 8.6%

Source: OzTAM Metro 5 City, January 2021 – 27 November 2021, excluding Olympics 23/7/2021 – 8/8/2021, 18:00 – 23:59, Network Nine, Network Seven, Network 10, ABC Network, SBS Network, Key Demos + Total People, FTA Share, Consolidated 28

Linear Television - Free free-to-air primary channel
shares 6pm to midnight - 2021 calendar year (ex. Olympics)

18:00-MN
Ppl 25-54 21.6% 18.8% 15.2% 7.0% 3.3%
Ppl 16-39 21.7% 19.2% 16.3% 6.3% 2.8%
GS + Child 23.1% 19.6% 14.3% 6.7% 3.3%
Total Ind. 20.0% 19.3% 11.3% 11.9% 5.2%

Source: OzTAM Metro 5 City, January 2021 – 27 November 2021, excluding Olympics 23/7/2021 – 8/8/2021, 18:00 – 23:59, Nine Primary, Seven Primary, 10 Primary, ABC primary, SBS Primary, Key Demos + Total People, FTA Share, Consolidated 28

Linear Television – Network commercial shares
6am to midnight - 2021 survey year (ex. Olympics)

06:00-MN
Network
Network
Network
25-54 39.3% 34.3% 26.4%
16-39 38.1% 33.7% 28.2%
GS + CH 40.9% 34.8% 24.3%
Total People 38.7% 38.3% 23.0%

 

Source: OzTAM Metro 5 City, Ratings Survey 7 February – 27 November 2021, excluding Easter 28/3/2021 – 10/4/2021 and Olympics 23/7/2021 – 8/8/2021, 06:00 – 23:59, Network Nine, Network Seven, Network 10, Key Demos + Total People, Commercial Share, Consolidated 28

Linear Television – Primary channel commercial shares
6am to midnight - 2021 survey year (ex. Olympics)

06:00-MN
25-54 28.5% 25.1% 16.4%
16-39 28.1% 24.4% 17.4%
GS + CH 31.1% 26.4% 15.2%
Total People 27.7% 28.2% 13.8%

 

Source: OzTAM Metro 5 City, Ratings Survey 7 February – 27 November 2021, excluding Easter 28/3/2021 – 10/4/2021 and Olympics 23/7/2021 – 8/8/2021, 06:00 – 23:59, Nine Primary, Seven Primary, 10 Primary, Key Demos + Total People, Primary Commercial Share, Consolidated 28

Linear Television – Network commercial shares
6am to midnight - 2021 calendar year (ex. Olympics)

06:00-MN
Network
Network
Network
25-54 38.7% 34.6% 26.8%
16-39 37.3% 34.4% 28.3%
GS + CH 40.2% 34.8% 25.0%
Total People 38.4% 38.4% 23.3%

 

Source: OzTAM Metro 5 City, January 2021 – 27 November 2021, excluding Olympics 23/7/2021 – 8/8/2021, 06:00 – 23:59, Network Nine, Network 7, Network 10, Key Demos + Total People, Commercial Share, Consolidated 28

Linear Television – Primary channel commercial shares
6am to midnight - 2021 calendar year (ex. Olympics)

06:00-MN
25-54 27.7% 25.3% 16.6%
16-39 27.2% 25.0% 17.4%
GS + CH 30.3% 26.5% 15.7%
Total People 27.2% 28.4% 13.9%

 

Source: OzTAM Metro 5 City, January 2021 – 27 November 2021, excluding Olympics 23/7/2021 – 8/8/2021, 06:00 – 23:59, Nine Primary, Seven Primary, 10 Primary, Key Demos + Total People, Primary Commercial Share, Consolidated 28

Nine has the biggest shows in Australia 

No.1 new reality television series – Beauty and the Geek

No.2 new reality television series – Celebrity Apprentice Australia

No.1 reality television special – Married at First Sight -Grand Reunion

No.2 reality television series – Married at First Sight

No. 2 regular non-sports series – Married at First Sight

No.3 reality television series – The Block

No.1 light entertainment series – Lego Masters

No.3 light entertainment series – Travel Guides

No.2 new light entertainment series – Parental Guidance

No.1 health & medical documentary series – Paramedics

No.1 current affairs program – A Current Affair

No.1 weekly commercial free-to-air current affairs program – 60 Minutes

No.2 regular sports event – NRL Grand Final

No.3-5 regular sports event – State of Origin I, II, III

No.1 summer sports event – Australian Open Men’s Final

TOP REGULAR SPORT EVENTS: OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Agg Mkts), 01/01/21- 23/11/21, FTA primary & multi channels + affils, AUD (ranked on Metro + Regional), Genre: Sports/Special Sports Event/Other Sports Event, excludes "TOKYO 2020"/PRESENTATION/ON THE GROUND/PRE MATCH/POST MATCH/ENTERTAINMENT/TEA/MOUNTING YEAR/PRE GAME/POST GAME/ENCORE/RPT/(R), Total People, consolidated 28 data (as at 24/11/21)
REALITY TELEVISION SERIES: OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Aggregate Markets), 01/01/21-23/11/21 consolidated 28 data (at 24/11/21), Genre: Reality Television, Programs grouped based on primary description- excludes: encore/rpt/r/masterclass/M-, Total Individuals, FTA Primary & Multi Channels, AUD (ranked on Metro + Regional)
LIGHT ENTERTAINMENT SERIES: OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Aggregate Markets), 01/01/21-23/11/21 consolidated 28 data (at 24/11/21) Genre: Light Entertainment, Programs grouped based on primary description- excludes: encore/rpt/r/celebrity special/record breakers/masterclass/kids special/road to glory/M-, Total Individuals, FTA Primary & Multi Channels, AUD (ranked on Metro + Regional)
MEDICAL DOCUMENTARY: OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Aggregate Markets), 01/01/21-23/11/21 consolidated 28 data (at 24/11/21), Genre: Documentary/Health & Medical, Programs grouped on name- excludes: encore/rpt/r, Total Individuals, FTA Primary & Multi Channels, AUD (ranked on Metro + Regional)
NEWS : OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Aggregate Markets), 01/01/21-23/11/21 consolidated 28 data (at 24/11/21), Genre: News/Current Affairs, Programs grouped on name- excludes: encore/rpt/r, Total Individuals, FTA Primary & Multi Channels, AUD (ranked on Metro + Regional)
OVERALL NON SPORT PROGRAM: OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Aggregate Markets), 01/01/21-23/11/21 consolidated 28 data (at 24/11/21), excludes Genre: Sports Event/Special Sports Event/Other Sports, Programs grouped on name- excludes: encore/rpt/r/M-/Holey Moley Australia -Celebrity Special & Kids Special & Road to Glory/ANW -Record Breakers/Masterchef Australia -Masterclass/Love Island Australia Afterparty/Saving Candice-Late/60 Minutes-Late, Total Individuals, FTA Primary & Multi Channels, AUD (ranked on Metro + Regional), event count 1+

MAFS
2.110 MILLION
TOTAL AUDIENCE
1,347,000
Broadcast Overnight
158,000
Time Shift to 28
163,000
Broadcast Encore
442,000
BVOD Audience (Con28)
LegoMasters
1.661 MILLION
TOTAL AUDIENCE
1,074,000
Broadcast Overnight
266,000
Time Shift to 28
156,000
BVOD Audience (Con28)
165,000
BVOD Audience (Con28)
ANW
1.249 MILLION
TOTAL AUDIENCE
942,000
Broadcast Overnight
103,000
Time Shift to 28
122,000
Broadcast Encore
82,000
BVOD Audience (Con28)
UnderInvestigation
1.236 MILLION
 TOTAL AUDIENCE
661,000
Broadcast Overnight
79,000
Broadcast Time Shift
431,000
Broadcast Encore
65,000
BVOD Audience (Con28)
Celebrity_Apprentice
1.126 MILLION
TOTAL AUDIENCE
795,000
Broadcast Overnight
81,000
Time Shift to 28
120,000
Broadcast Encore
130,000
BVOD Audience (Con28)
_BeautyAndTheGeek21
1.255 MILLION
TOTAL AUDIENCE
824,000
Broadcast Overnight
112,000
Time Shift to 28
125,000
Broadcast Encore
194,000
BVOD Audience (Con28)
TheBlock_9Now_NextGen_Legacy Art
1.678 MILLION
TOTAL AUDIENCE
1,222,000
Broadcast Overnight
100,000
Time Shift to 28
143,000
Broadcast Encore
213,000
BVOD Audience (Con28)
Parental-Guidance-Title
1.088 MILLION
 TOTAL AUDIENCE
748,000
Broadcast Overnight
86,000
Time Shift to 28
101,000
Broadcast Encore
153,000
BVOD Audience (Con28)
TravelGuide2021_Media_Room_Tiles_1920x1080
1.259 MILLION
TOTAL AUDIENCE
852,000
Broadcast Overnight
148,000
Time Shift to 28
147,000
Broadcast Encore
112,000
BVOD Audience (Con28)
paramedicss3
815,000
TOTAL AUDIENCE
669,000
Broadcast Overnight
92,000
Time Shift to 28
54,000
BVOD Audience (Con28)
EMER_CTV Screens Template_Legacy Art
536,000
TOTAL AUDIENCE
420,000
Broadcast Overnight
78,000
Time Shift to 28
38,000
BVOD Audience (Con28)
Weakest_Link_EF
597,000
 TOTAL AUDIENCE
434,000
Broadcast Overnight
45,000
Time Shift to 28
94,000
Broadcast Encore
24,000
BVOD Audience (Con28)
TheHundred_EF
848,000
TOTAL AUDIENCE
605,000
Broadcast Overnight
48,000
Time Shift to 28
140,000
Broadcast Encore
55,000
BVOD Audience (Con28)
Hotseat_EF
626,000
TOTAL AUDIENCE
615,000
Broadcast Overnight
2,000
Time Shift to 28
9,000
BVOD Audience (Con28)
9Now_AO_MensFinals_CTV_Screens_Template_NOVAK_MEDVEDE_Standard Card
1.638 MILLION
TOTAL AUDIENCE
Mens Final
1,547,000
Broadcast Overnight
3,000
Time Shift to 28
88,000
BVOD Audience (Con28)
StateOfOrigin_G1_21_9Now_NextGenStandard Card
3.021 MILLION
 TOTAL AUDIENCE
Game One
2,713,000
Broadcast Overnight
28,000
Time Shift to 28
280,000
BVOD Audience (Con28)
NRL2021_EF_NRL GrandFinale ID copy
3.609 MILLION
 TOTAL AUDIENCE
3,240,000
Broadcast Overnight
6,000
Time Shift to 28
363,000
BVOD Audience (Con28)

 

Nine is home to Australia's best news & current affairs

9NEWS_Loop_00000
1.250 MILLION
TOTAL AUDIENCE
1,223,000
Broadcast Overnight
1,000
Time Shift to 28
26,000
BVOD Audience (Con28)
ACA20_MEDIA_ROOM_TILES_1920x1080
1.010 MILLION
TOTAL AUDIENCE
977,000
Broadcast Overnight
10,000
Time Shift to 28
23,000
BVOD Audience (Con28)
Today21_MediaRoomTiles_1920x1080
339,100
TOTAL AUDIENCE
325,000
Broadcast Overnight
100
Time Shift to 28
14,000
BVOD Audience (Con28)
TOSHExtra2020_MediaRTile_1920x1080_Sylvia_David
186,200
 TOTAL AUDIENCE
178,000
Broadcast Overnight
200
Time Shift to 28
8,000
BVOD Audience (Con28)
60MINS_2021_CTV_Template_ShortHair_Standard Card
897,000
 TOTAL AUDIENCE
786,000
Broadcast Overnight
64,000
Time Shift to 28
47,000
BVOD Audience (Con28)

Source: OzTam Metro + Regional Data, Total People, Overnight + Timeshift to 28 for First Run Episodes, Consolidated 28 for Encore Episodes, 'Married at First Sight,' 22/02/21-18/04/21, 'Lego Masters,' 19/04/21-17/05/21, 'Australian Ninja Warrior,' 20/06/21-06/07/21, 'The Block,' 08/08/21-07/11/21, 'Parental Guidance,' 01/11/21-16/11/21, 'Beauty & The Geek,' 11/07/21-03/08/21, 'Celebrity Apprentice Australia,' 23/05/21-15/06/21, 'Under Investigation,' 01/03/21-27/09/21, 'Travel Guides -Special,' 26/01/21-03/02/21, 'Paramedics,' 06/10/21-21/10/21 excludes “rpts”, 'Emergency,' 11/03/21-17/11/21 excludes “rpts”, 'The Weakest Link,' 25/05/21-05/10/21, 'The Hundred with Andy Lee,' 10/08/21-28/09/21, 'Hot Seat,' 01/01/21-24/11/21, '2021 Australian Open D14 -Men's Final,' 21/02/21, 'State of Origin Rugby League QLD v NSW 1st -Match,' 09/06/21, 'NRL Grand Final Day -Match,' 03/10/21, 'Nine News Hours,' = 'Nine News,' 'Nine News 6:30,' 'Nine News Saturday,' 'Nine News Sunday,' 01/01/21-24/11/21,' A Current Affair,' 01/01/21-24/11/21, 'Today,' 01/01/21-24/11/21, 'Today Extra,' 01/01/21-24/11/21, '60 Minutes,' + '60 Minutes -Summer,' 03/01/21-21/11/21.

BVOD: OzTAM Live + VOD VPM, Con28, Married at First Sight (22/2/21 – 18-4/21), Lego Masters (19/4/21 – 17/5/21), Australian Ninja Warrior (20/6/21 – 6/7/21), Under Investigation (1/3/21 – 5/4/21 & 23/8/21 – 27/9/21), Celebrity Apprentice (23/5/21 – 15/6/21), Beauty and the Geek (11/7/21 – 3/8/21), The Block (8/8/21 – 7/11/21), Parental Guidance (1/11/21 – 16/11/21), Travel Guides Special (26/1/21 – 3/2/21), Paramedics (11/8/21 – 21/10/21), Emergency (24/5/21 – 21/6/21), The Weakest Link (25/5/21 – 27/7/21), The Hundred (10/8/21 – 28/9/21), 60 Minutes (31/1/21 – 21/11/21, includes coviewing on connected tv devices); OzTAM Live VPM, Con28, Millionaire Hot Seat (1/1/21 – 23/11/21), AO Men’s Final (21/2/21), Game 1 State of Origin (9/6/21), NRL Grand Final (3/10/21), 9News (1/1/21 – 23/11/21), A Current Affair (1/1/21 – 23/11/21), Today (1/1/21 – 23/11/21), Today Extra (18/1/21 – 23/11/21), includes coviewing on connected tv devices.

RANK PROGRAM CHANNEL COMBINED METRO REGIONAL
1 THE BLOCK -WINNER ANNOUNCED Nine+Affils 2,659,000 1,907,000 752,000
2 THE BLOCK -GRAND FINAL Nine+Affils 2,217,000 1,608,000 609,000
3 THE VOICE - GRAND FINAL WINNER ANNOUNCED Seven+Affils 2,139,000 1,463,000 676,000
4 THE VOICE - LAUNCH Seven+Affils 2,060,000 1,439,000 620,000
5 HEY HEY WE'RE 50 Seven+Affils 2,055,000 1,355,000 699,000
6 THE VOICE - GRAND FINAL Seven+Affils 2,011,000 1,371,000 640,000
7 MARRIED AT FIRST SIGHT -FINALE Nine+Affils 1,945,000 1,490,000 455,000
8 OPRAH WITH MEGHAN & HARRY 10+Affils 1,941,000 1,496,000 445,000
9 THE VOICE - SUN Seven+Affils 1,876,000 1,291,000 585,000
10 THE VOICE - TUE Seven+Affils 1,862,000 1,281,000 581,000
11 THE VOICE - MON Seven+Affils 1,798,000 1,230,000 569,000
12 HOLEY MOLEY AUSTRALIA - LAUNCH Seven+Affils 1,673,000 1,102,000 570,000
13 MARRIED AT FIRST SIGHT -THE FINAL DINNER PARTY Nine+Affils 1,657,000 1,263,000 393,000
14 LEGO MASTERS -WINNER ANNOUNCED Nine+Affils 1,582,000 1,176,000 406,000
15 MARRIED AT FIRST SIGHT -SUN Nine+Affils 1,525,000 1,167,000 358,000
16 FARMER WANTS A WIFE - FINALE Seven+Affils 1,518,000 932,000 586,000
17 MARRIED AT FIRST SIGHT -MON Nine+Affils 1,496,000 1,139,000 357,000
18 MARRIED AT FIRST SIGHT -WED Nine+Affils 1,486,000 1,130,000 356,000
19 I'M A CELEBRITY...GET ME OUT OF HERE! - OPENING NIGHT 10+Affils 1,479,000 1,106,000 374,000
20 FARMER WANTS A WIFE - REUNION Seven+Affils 1,476,000 909,000 568,000

TOP NON-SPORT (ENTERTAINMENT) PROGRAMS: OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Agg Mkts), 01/01/21- 23/11/21, FTA primary & multi channels + affils, AUD (ranked on Met+Reg), Excludes Genre: Sports/Special Sports Event/Other Sports Event, excl "ENCORE" "RPT" "(R)" "SEVEN NEWS -SUN" "SEVEN NEWS" "SEVEN NEWS AT 6.30", Total People, consolidated 28 data (as at 24/11/21)

For more information

Nic Christensen
Head of Corporate Affairs
nchristensen@nine.com.au

Terry Stuart
Communications Manager
tstuart@nine.com.au

Contact us for more information on how your brand can leverage the power of premium content on Nine to deliver real business outcomes.

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Put your brand at the heart of premium content with Nine

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Great advertising goes hand in hand with great content - it drives real, measureable results.

At Nine, harnessing the right combination of content, data and technology, we can provide you with the right ingredients to deliver the most effective advertising outcome and ensure marketing is viewed as a growth engine to your business success.

With a range of content vehicles spanning news, sport, entertainment and lifestyle, we have a range of integration solutions on offer to ensure your brand remains top of mind long after your content has run.

Success is underpinned by content Australia loves to watch

And the biggest marketing moments are still to come!

When it comes to providing Australia's best video and cross-platform content opportunities that deliver real business outcomes, the answer is Nine.

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9NowApp

Australia's leading
Broadcast Video on Demand Platform


Minute share YTD, 2021

Did You Know?

7.6 billion minutes of content have been streamed year to date on 9Now, +27.6% higher than its nearest competitor (Seven).

Source: OzTAM Live + VOD VPM, Share based on CFTA minutes, 1 January to 24 July 2021, includes coviewing on Connected TV  

BATG

Beauty and the Geek

National average audience of 874K for the Grand Finale (Winner Announced). 

Reaching 1 in 4 (+1.99 million) across Regional markets. 

AMGR

Amazing Grace

No.1 Drama Series on Ch9

37 Million Total Minutes (Live+VOD) streamed on 9Now

9NEWS

9News 6PM
News Hour (M-F)

Ch9 timeslot winner across all key advertising demographics

Reaching +1 million people weekly in Regional markets

SOO2021

Ampol
State Of Origin
Game 1, 2 & 3

Average audience of 2.665 million (1.849M Metro | 816K Regional)

Reaching +2.2 million (30%) of people in Regional markets

Rugby

France v Australia
eToro Test Series

Reached a combined 3.105 million (2.111M Metro | 994K Regional) in 2021

Across Regional markets, Game 3 delivered an average audience of 198K with +4.8% growth for People 25-54 on the highest test match on CFTA TV in regional markets in 2020 (Wallabies v Argentina)

Source: State of Origin: OzTAM Metro (5CM) + Regional TAM (CAM), 09/06/21-14/07/21, “STATE OF ORIGIN” match only (Nine+Affiliates), Total Individuals, AUD, consolidated 7 data (at 29/07/21).Regional TAM (CAM), 09/06/21-14/07/21, “STATE OF ORIGIN” match only (Nine Affiliates), Total Individuals, Std 1 Min Cume Reach, consolidated 7 data (at 29/07/21). Beauty and the Geek: OzTAM Metro (5CM) + Regional TAM (CAM), 11/07/21-27/08/21, “BEAUTY AND THE GEEK” (Nine+Affils), Total Individuals, AUD, consolidated 7 data (at 27/07). Regional TAM (CAM) 11/07/21-26/07/21, "BEAUTY AND THE GEEK" (Nine Content Affiliates), Total Individuals, Std 1 Min Cume Reach, consolidated 7 data (at 27/07). 9News: 9NEWS: OzTAM Metro (5CM), Weeks 1-30 2021, Exact match of ‘NINE NEWS’ & ‘NINE NEWS 6:30 (Nine) vs programming on Seven & 10, 25-54/16-39/GS+CH, Dynamic Share %, consolidated 7 as at 29/07/2021. Regional TAM  (CAM), Weeks 1-30 2021, Exact match of ‘NINE NEWS’ & ‘NINE NEWS 6:30 (Nine Affils), Total Individuals, Std 1 Min Cume Reach (average by week), consolidated 7 as at 29/07/2021. eToro: OzTAM Metro (5CM) + Regional TAM (CAM), 07/07/21-17/07/21 “WALLABIES” (Nine Network+Affiliates), Total Individuals, Std 1 Min Cume Reach, consolidated 7 data (at 29/07/21). OzTAM Metro (5CM), 17/07/21 (vs France) vs 07/11/20 (vs New Zealand) “WALLABIES” (Nine Network/10 Network), Total Individuals, AUD, consolidated 7 data (at 29/07/21). Regional TAM (CAM), 17/07/21 (vs France) vs 21/11/20 (vs Argentina)“WALLABIES” (Nine Network/10 Network), Total Individuals, AUD, consolidated 7 data (at 29/07/21). 

Put your brand at the heart of premium content

SAY 'I DO' TO MARRIED AT FIRST SIGHT IN 2022

After reaching more than 2 million viewers with every episode in 2021, ratings juggernaut Married at First Sight returns to Channel 9 and 9Now for a ninth season next year, and is set to hit production soon.

No matter the category, no matter the business goal, Married at First Sight can deliver effective solutions for your brand. Discover the power of a premium content partnership with Married at First Sight and request a tailored response here.

Ways in for brands:

Product Placement

Talent Alignment

Integrated TVCs

Bespoke Integration

PUT THE POWER OF LOVE TO THE TEST WITH AUSTRALIA’S HOTTEST REALITY TV SHOW

Love Island Australia is a breakout hit, with its unique blend of humour, romance and drama reaching the unreachable and undeniably valuable Gen Z and Millennial audiences. It is the perfect platform for brands to push the boundaries in unexpected and creative ways – from one-on-one villa dates and group offsite excursions to product placement, integrated TVCs and much more.

Ways in for brands:

One On One Villa Dates

Trademark Challenges

Integrated TVCs

Group Off Site Excursions

The best in sport marketing
all in one place

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Here at Nine, we don't just serve up the main game, we connect Australia with a whole wide world of sports.

Sport cuts deep into our culture and community. It’s powerful because it’s real. It’s powerful because it’s unscripted, and its powerful because the stories live on long after the lights of the stadium go down.

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MAKE YOUR BRAND FAMOUS WITH THE NRL FINALS

Nine's Wide World of Sports continues its commitment to redefining sports broadcasting and enabling brands to harness the power of the most exciting sporting moments of the year. The NRL Telstra Premiership Finals will provide viewers with four massive weeks of action. Presenting an unrivalled marketing platform for brands to connect with millions of fans, the NRL Finals Series will bring with it Nine's best-in-class coverage and leading innovations.

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THERE'S NO PLACE LIKE NINE AND STAN SPORT TO REACH AND ENGAGE RUGBY FANS

Nine and Stan Sports multi platform offering is demonstrating just how powerful it can be in reaching millions of Australians. We've brought together the best in the business to lead our commentary team, new insights, entertainment and expertise and we've taken viewers close to the action than ever before through innovative broadcasting and new technology.

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It's undeniable. Nine can deliver your brand real, meaningful and measurable business results.

Find out more about how we've helped brands realise their BIG ideas.

Case Studies

THE OPPORTUNITY IS NOW
Contact us for more information on how your brand can leverage the power of Nine to deliver real business outcomes.

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The most sophisticated news ecosystem in the country

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Never before has news content played such a vital role in our lives.

With our hunger for trusted sources driving unprecedented growth among Australia’s news outlets, including those found right here at Nine.

Not only are we home to Australia’s most visited commercial news site, nine.com.au, but our cross-platform news ecosystem spanning TV, digital, print and radio is second-to-none.

Whether it’s waking up with TODAY, capturing the weekend mindset with The Sun-Herald or Sunday Age, being part of the conversation with talk-radio or being welcomed into homes across Australia with 9News at 6.00pm, there’s never been more opportunity to leverage Australia’s most trusted content sources.​​

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Why does news content at Nine stand out?

We Know Our Audience.
Above all else, we value trust. We would rather be right, than first. And we know our audience. 

Engaging, Trustworthy & Topical Content Is What We Do.
You can rely on us to keep you up-to-date and tell the story behind the headline. Our audience relies on us to provide up to the minute, breaking news and uncover the stories Australians want and need to know most. 

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In the current climate, now more than ever, brands need to inhabit brand safe environments.

Right across the year, we work consistently with brands and offer a wealth of partnership opportunities across Nine’s TV news programming -  from our 6PM news bulletin, A Current Affair, 60 Minutes through to the Today show family as well as specially commissioned programs such as Under Investigation, depending on your marketing goals, there is something for everyone.

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The digital homes of Nine’s broadcast news assets, delivering the stories that connect.

Nine.com.au know content, know how to keep audiences engaged and on our page because we take them beyond the headline, and through the power of the Nine network and our own digital journalists, we deliver the stories and the videos you won’t see anywhere else.

9News.com.au is Australia’s leading news brand on air and online​.

Our 9News sites are focussed on breaking news and exclusive video. Our pages are curated to bring you the news you need to know from your state, your city and your neighbourhood. ​

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We have the authority and means to create change.

If you want to influence change and associated behavior you need to talk to the educated change makers.

9 in 10 readers choose Nine's leading publishing brands for trusted, accurate news with 3x more measurable impact.

SMH

Courageous, quality journalism you can trust – that is what The Sydney Morning Herald has been producing for 189 years and today we reach more people than ever before. More than 8 million readers consume our fearless, honest storytelling in print and online each month. 

TheAge

For more than 160 years, The Age has been committed to fearless and honest storytelling. It reaches out to the Victorian community and beyond, educating, challenging and interacting with its readers, upholding a commitment to quality.

AFR

The Australian Financial Review is Australia’s premier destination for business and finance news, recognised for its news-breaking, agenda-setting and authoritative journalism. Making it the essential daily read for the nation’s most influential and ambitious decision makers.

Find out more about how your brand can leverage the power of Nine’s leading publishing division here.

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Nine Radio is a direct line in to the mood of the nation.

Available across our News, Weather, Traffic and Sport updates throughout the day, a News Block sponsorship will keep advertisers​ top of mind in radios most engaged moments.​

Delivering high frequency and reach in a low clutter environment, brands can take ownership of our live and local updates via a 5 ​credit and 30 second solus ad. ​

Designed to build brand awareness and recall, this premium sponsorship opportunity allows brands to leverage radio’s most credible news and information properties.

Find out more about Nine’s leading radio stations and the power of talk here.

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News and Weather are effective platforms to grow your brand.

Peter Field, said analysis of the IPA Databank presents, “An absolutely unarguable story for the inclusion of news brands in media schedules,” with advertising that includes news in the media mix more likely to lead to major long-term business effects.

Unlock A Cross-Platform Brand Health Study With Gemba Worth $50K

We invite you to work with us to prove the impact of  multichannel News Sponsorship on your brand(s)

Duration of News Sponsorship must be for a minimum of 3 months

Investment must span at least two media channels within Nine’s ecosystem

We invite you to challenge us.

We’re up for it, and we’re excited to see how creative we can be together to deliver your brand real, measurable results in 2021 and beyond.

The time to harness the power of News with Nine is now. 

Contact Us

Tennis on Nine 2024

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Tennis on Nine in 2024 holds the promise of surprise, suspense and success.

Our national and international hosts will bring Aussies all the entertainment, updates, news and more. Our experts, covering a time for fans, new records, new stars and new stories like nowhere else can.

All this, across Nine’s multi-platform touchpoints will put your brand at the heart of the action - driving real, measurable impact.

Tennis on Nine in 2024 - The moment is NOW. 

To find out what your brand can achieve with a Tennis on Nine partnership, request a tailored response to help realise your marketing objectives.

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MELBOURNE, VIC - JANUARY 28: Daniil Medvedev of Russia in action during the finals of the 2024 Australian Open on January 28 2024, at Melbourne Park in Melbourne, Australia. (Photo by Jason Heidrich/Icon Sportswire via Getty Images)

A smash hit start for Nine’s biggest year of sport

Breaking new ground in a historic debut, the 15-day Australian Open spectacle hit off for the first time on a Sunday, January 14th 2024. Our team of national and international hosts delivered non-stop action, updates, and news, creating an immersive experience for fans like never before.

Plus, our leading audio and publishing platforms provided in depth analysis of the games, players and stories that made the tournament tick. Aryna Sabalenka and Jannik Sinner claimed victory as they were crowned winners of the Women's and Men's Final, marking the end of the thrilling 2024 Australian Open. ​

The drama intensifies NOW

If the history of tennis tells us anything, it’s that there’s always another outstanding generation to redefine the game, delivering an even more exciting competition to watch, with a dynamic mix of creative young players.

That generation is here, and they are dominating now.

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The time is NOW

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Nine is the only place in the country where you can access all four grand slams. 

Covering the greatest matches, played on the sport’s grandest stages. From the blue courts of Melbourne's Australian Open, the orange clay of Paris at Roland Garros, to the green grass of Wimbledon and the hard courts of the US Open in New York.

Aussies use multiple touchpoints to consume their tennis content of choice.

The festive and competitive energy of the tennis transcends our broadcast, reaching into every content platform. We ensure, for those tuning in at home, in the car, on their way to work or in a coffee shop, that they get the best seat in the house every time.

Our coverage will keep Aussies up to date with those on the ground, driving the ultimate engagement in your brand story.

Source: Roy Morgan Research; people 14+ for the 12 months ending June 2023.

Nine's total tennis media coverage will reach

92% of Australians

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One unified content ecosystem

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TOTAL TELEVISION

Reach across the tournament

Across our television offering, fans wake up in the morning to the TODAY Show to catch up on Australian Open updates. Staying with us for our morning show, which sets up the day with all the previews, analysis and entertainment. And of course, all the Tennis highlights, in-depth opinion and feature stories are all covered across our weekly panel shows, Cross Court and Sports Sunday.

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TOTAL PUBLISHING

Nine's Digital Network in January 2024

Nine's publishing coverage is where the conversation starts about players' journeys, the evolution of the sport and the wider tennis community. We focus on serving in-depth content to our readers so they can consume a product that goes well beyond the headlines. Digitally we keep our finger on the pulse with live blogs, and beyond the court coverage of key matches from our team of expert writers.

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Nine Radio listeners each week

Podcast listeners ​each month​

Our audio proposition is a direct line to the tennis fans of the nation. Every week, we’ll serve up in-depth game analysis with daily tournament coverage and expert commentary from our talent. Nine Radio allows you to create a deeper connection with fans through our live on-ground broadcasts and extend conversations throughout the tournaments. Plus 9News Podcast and WWOS Updates podcast will be sharing daily AO updates over the tournament.

Source: VOZ Data 4.0 © OzTAM Pty Limited [2023], NATIONAL, Network Nine + Affiliates + BVOD, Cumulative Reach, Total TV, Linear TV, BVOD, Total People, P25-54, P18-39, contains "2023 Australian Open", "2023 AO", 16/01/2023-04/02/2023, Con 7, BVOD based on when watched. Source: Roy Morgan Research; people 14+ for the 12 months ending June 2023. GfK Radio Ratings, SMBP Survey 1 2023, Mon-Sun 12MN-12MN, Cume (000s), Nine Radio - 2GB, 3AW, 4BC, 6PR, AP10+Ipsos iris Online Audience Measurement Service January 2024, Age 14+, PC/laptop/smartphone/tablet, Text only, Organisation, Media Report, Audience (000s).

Every media touchpoint, underpinned by Nine's leading data infrastucture

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Signed-in users

Increase media efficiencies

68 targeting segments across 9 verticals

Australia's

Driving audience enrichment

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Your moment is NOW

We take great pride in our content expertise to create world-class entertainment for all of Australia. This is underpinned by our marketing solutions team, Powered, which is built specifically to help your brand grab hold of the BIG marketing moments.

What does this mean? We can help with brand or media strategy, consumer insights or maybe even something as specialist as market-mix modelling and econometrics.

You might need a new creative strategy or production of advertising material across TV, Audio, Print, Digital or Social. Or maybe you want to better understand how your brand, your products and your financial expertise can be integrated into our content.

No matter the challenge, Powered have the expertise, all in house.

Powered Studios
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Nine's ecosystem will be chanting tennis all summer long

and your brand can be immersed in every touchpoint, for every audience.

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Nine's ecosystem will be chanting tennis all summer long

and your brand can be immersed in every touchpoint, for every audience

Harness the power of Tennis on Nine in 2024

For further information, please contact your Nine representative or complete the form, and a member will be in touch.

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