LovedByAussies

 

Tell your story
with Nine in 2022

To build your brand and drive a positive sales impact, you need to think Total TV. And there’s nowhere like Nine that has television in all shapes and sizes covered.

We can help you craft your brand story in and around some of Australia’s biggest marketing moments, in the most effective way possible.

So why wait? Grow your brand with Nine by unlocking the power of content that Aussies love to watch, combined with the reach and scale of Total TV.

TV's biggest moments
start right here

Australia's most engaging entertainment

An unrivalled sporting line up

From Beauty and the Geek, Love Island Australia, The Block, the NRL Men's and Women's premierships, the cricket T20 World Cup and more still to come, there’s plenty of opportunity available to harness the power of great Australian content with Nine.

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Still to come in 2022

Schedule is indicative only. Subject to change.

With Nine you reach the
audience you are chasing

FREE-TO-AIR NETWORK SHARES: 2022 RATINGS SURVEY PERIOD

 

18:00-MN
Total People 28.7% 28.5% 16.9%
P25-54 31.0% 27.6% 22.0%
P16-39 30.6% 28.5% 22.1%
GS+CH 32.0% 27.2% 21.1%
Source: Metro, OzTAM Overnight Data.See http://www.oztam.com.au/RatingsGuide.aspx for details: Regional, Regional TAM Overnight Data. See https://www.regionaltam.com.au for details.

FREE-TO-AIR PRIMARY CHANNEL SHARES: 2022 RATINGS SURVEY PERIOD

 

18:00-MN
Total People 20.8% 19.9% 11.0%
P25-54 23.0% 19.6% 14.8%
P16-39 23.4% 20.3% 15.0%
GS+CH 24.3% 20.0% 14.2%
Source: Metro, OzTAM Overnight Data.See http://www.oztam.com.au/RatingsGuide.aspx for details: Regional, Regional TAM Overnight Data. See https://www.regionaltam.com.au for details.

BVOD COMMERCIAL SHARES: 2022 RATINGS SURVEY PERIOD

 

LIVE + VOD
Total People 49.2% 36.1% 14.7%
People 25-54 50.1% 35.3% 14.6%
People 18-39 51.9% 34.5% 13.5%

Source: SYTD: OzTAM Live + VOD VPM, CFTA Only, 6 Feb - 9 April & 24 April - 16 July 2022, metric minutes, includes coviewing on connected TV devices.

Australian content delivers
real, effective outcomes

Check out some of the ways we've helped brands connect utilising the biggest TV formats in Australia

Beauty and the Geek x Fantastic Furniture: A match made in heaven

Fantastic Furniture leveraged the newly rejuvenated Beauty and the Geek platform to drive awareness of their new creative territory 'When it feels like home, you feel like you' through a bespoke partnership showcasing in program integration and bespoke commercial assets.

Through tailored integration entitlements, we created Fantastic Furniture moments that resonated with Aussie audiences far and wide. A truly transformational brand partnership. More.

Koala took over a 60 minute episode for the sugar hit their brand deserved

Picture this, your brand or product being talked about and engaging some of Australia’s most notable celebrities across a full 60-minute episode of a proven, prime-time television format. Too good to be true? It’s all possible with Celebrity Apprentice Australia.

Watch how Koala worked with Powered by Nine to connect with millions of potential customers. More.

Domain's in-program integration was celebrated across the entire season of The Block

A partnership between Australia’s home of property, Domain, and Australia’s longest running renovation program, The Block, was the perfect match. A campaign designed to showcase all the ways Domain and their products can help property owners and seekers buy, rent, or sell their home with ease.

Check out how Domain’s in-program integration was built out across the entire Block journey. More.

The power of an NRL Finals sponsorship in delivering high impact marketing moments

DoorDash wanted to position their brand as the NRL’s only convenience ‘On-demand Delivery Partner’ providing enhanced services through broader retail partnerships.

Nine's solution leveraged the power of integrated broadcast assets including a situational content series with Nine talent and AR ball delivery.

The result? A significant increase in awareness, consideration and the largest number of new users acquired in one day during the NRL Grand Final activations on Nine. More.

It's time to unlock the power of content Aussies love with Australia's leading Total TV broadcaster.

Contact us for more information on how your brand can leverage the power of premium content on Nine to deliver real business outcomes.

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