TODAY sets the agenda right across Australia, providing viewers with a trusted source for journalism and entertainment every weekday from 5.30am – 9.00am.
TODAY is hosted by renowned journalists Karl Stefanovic and Ally Langdon. Joined by Sports Presenter Alex Cullen, Entertainment Reporter Brooke Boney and Weather Presenter Tim Davies, the team brings viewers the latest in news, sport, politics, entertainment, fashion, health and lifestyle from Australia and around the world.
Christmas with TODAY
In 2020, Christmas will have a new meaning. According to Powered x The Lab ‘Unboxing a Christmas Like No Other’ Research, Aussies are looking to minimise heightened expectations this year, with 38% of people interviewed stating they want to keep things simple and uncomplicated this Christmas.
With this in mind, TODAY know their viewers are looking for ways to save money at the same time as enjoying their lives. Brands can play a role in this theme, by aligning with segments that cover all things from budget friendly meals, budget friendly gifts, how to save, what to spend on, as well as quality over quantity.
Further to this, in what has been a difficult year, Australians are looking for brands that are meaningful in their actions. In the following slides, there are opportunities for brands to giveback to communities and individuals who have done it tough this year, and are deserving of acknowledgement and a reward.
Contact your Nine representative to find out how your brand can harness the power of Christmas with TODAY.