Put the power of love to the test with Australia’s hottest reality TV show
After a year hiatus, Australia's hottest reality TV show, Love Island Australia, is returning for a third season in October 2021.
This year, Love Island has a new batch of sexy singles who completely own who they are and are on the hunt for love.
To find out what your brand can achieve with a Love Island Australia partnership, request a tailored response to help realise your marketing objectives.
Love Island Australia is unique in its proposition and that’s why audiences can’t get enough of it – its unapologetically itself
Love Island Australia is fun, sexy, confident, self-obsessed yet self-aware and most of all…. it provides a sense of escapism for Australian audiences.
Time and time again, Love Islanders share with audiences the relatable, raw and honest moments that we experience in our own lives. They cry through the heartbreak, laugh through the fails, bond through the friendships and fall head over heals into relationships.
Love Island Australia is mass reach
Reaching 1 in 3 Australians in 2019
Reaching 47% of People 18-39 across linear and streaming
Reaching 696K viewers every episode
Source: OzTAM VOD VPM, 01/01/2021 – 31/05/2021, Love Island AU Season 2, metric; minutes, duration 0+, includes co-viewing on connected TV devices. Source: OzTAM Metro, 5 City Metro, Network 9, Various Demos, “Love Island Australia”, excludes encore, 07/10/2019 – 14/11/2019, Profile, Con 7.
Captivating Gen Z and Millenial Australians
Love Island Australia continued to connect with millennial audiences, with 64% of minutes on 9Now streamed by People 18-39
Love Island Australia reached more young Australians than the competition, reaching close to
1 in 3 People 16-39
Source: OzTAM Metro, 5 City Metro, Network 9, Network 7, Network 10, P16-39, P16-24, P18-24, Love Island Australia (07/10/19-14/11/19), Bachelor in Paradise (15/07/20-9/08/20), Farmer Want a Wife (26/7/20-25/8/20), Bachelorette Australia (7/10/20-5/11/20), Reach (000’s), Reach % , Con 7. Source: Source: OzTAM Live + VOD VPM, Love Island Australia Season 2, Rolling 7 Day Cume, 07/10/2019 – 21/11/2019, Duration >= 15 minutes
For the love of BIG IDEAS
No matter the category, Love Island Australia can help your brand realise its marketing dreams to deliver real, meaningful business outcomes.
Love Island Australia is a breakout hit, with its unique blend of humour, romance and drama. It is the perfect platform for brands to push the boundaries in unexpected and creative ways – from one-on-one villa dates and group offsite excursions, trademark challenges to consumer promotions, product placement, integrated TVCs and more.