Put the power of love to the test with Australia’s hottest reality TV show
In a new era of love, Sophie Monk returned to Mallorca and introduced new vibrant sexy singles to the villa for season five of Love Island Australia. Narrated by Eoghan McDermott in 2023.
The islanders coupled up and stayed together in order to secure their spot in the villa, despite the temptations when new 'bombs' entered, causing chaos.
This season the girls had have the power to take charge, there were risky challenges, date nights and plenty of drama and romance that had eyes glued to the screen and hearts racing.
To find out what your brand can achieve with a Love Island Australia partnership, request a tailored response to help realise your marketing objectives.
Love Island Australia is unique in its proposition and that’s why audiences can’t get enough of it – its unapologetically itself
Love Island Australia is fun, sexy, confident, self-obsessed yet self-aware and most of all…. it provides a sense of escapism for Australian audiences.
Time and time again, Love Islanders share with audiences the relatable, raw and honest moments that we experience in our own lives. They cry through the heartbreak, laugh through the fails, bond through the friendships and fall head over heals into relationships.
Driving mass reach
M
Australians reached
%
BVOD incremental reach to broadcast TV for people 18-39
K
Viewers every episode
Source: VOZ Data 5.0 © OzTAM Pty Limited [2023]. TVMAP VOZ ANALYSER, NATIONAL, Total People, People 18-39, 30/10/2023 - 19/12/2023, Total TV, Includes: Love Island Australia –Launch, Love Island Australia –Mon, Love Island Australia -Tues, Love Island Australia –Wed, Love Island Australia -Thu, Love Island Australia Season 5, Love Island Australia: Season 5, Love Island Australia, Cumulative Reach, Multiple Demos, When Watched; OzTam Metro + Regional Data, 5 City Metro + Combined Agg Markets, ‘Love Island Australia,’ 30/10/2023 – 19/12/2023, Channel 9, 9GO!, Total People, Average Audience, Consolidated 7 as at 19/12; OzTAM Live + VOD VPM, Rolling Cume, Love Island Australia Season 5, 30/10/2023 - 19/12/2023, includes coviewing on connected tv devices
Love Island Australia has big digital energy
317K average Live + VOD BVOD Audience throughout the season on 9Now.
542M Live + VOD Minutes viewed throughout the season (+1% YoY)
97K people per episode on broadcast TV 2023 (aired on both ch9 and GO!)
Source: OzTam Metro + Regional Data, 5 City Metro + Combined Agg Markets, ‘Love Island Australia,’ 30/10/2023 – 19/12/2023, Channel 9, 9GO!, Total People, Average Audience, Consolidated 7 as at 19/12; OzTAM Live + VOD VPM, Rolling Cume, Love Island Australia Season 5, 30/10/2023 - 19/12/2023, includes coviewing on connected tv devices!, Total People, P18-29, W18-29 & P18-39, Average Audience, Consolidated 7
For the love of BIG IDEAS
No matter the category, Love Island Australia can help your brand realise its marketing dreams to deliver real, meaningful business outcomes.
Love Island Australia is a breakout hit, with its unique blend of humour, romance and drama. It is the perfect platform for brands to push the boundaries in unexpected and creative ways – from one-on-one villa dates and group offsite excursions, trademark challenges to consumer promotions, product placement and more.
Driving real results for brands
With Powered’s friends at Brand + Story we introduced the real live founder of Oporto, Antonio Cerqueira, to a new generation. The campaign unfolded as a sequential story of 30 and 15-second spots throughout the series as we follow Antonio on his journey.
+8 PTS
Love Island Australia viewers have higher levels of engagement with QSR. Oporto had the highest uplift in the category, up from 14% to 24%. Awareness of Oporto’s sponsorship has also outperformed the industry benchmark.
INCREASE IN SPONSORSHIP AWARENESS
Though in its inaugural year of sponsorship, the Oporto campaign over-achieved, meeting the industry benchmark for a year-three sponsor. Unprompted awareness grew steadily across the Love Island Australia season.
+ CLAIMED P4W PURCHASE
The strong performance of the highly creative content contributed to uplifts in campaign messaging, focusing on an exciting eating experience. Viewers' perceptions of Oporto also increased.
Source: Gemba - Love Island Australia 2022