Community - Social Responsibility
As Australia’s largest locally-owned media company, Nine is committed to its Nine Cares program, delivering support to charities and communities in need.
Nine has leveraged its unique suite of assets including media, marketing, telethons, talent, publicity and employees to deliver coverage and scale across the country and bring some of Australia’s largest issues and most deserving charities to the forefront. Over the last 12 months, Nine Cares has provided more than $75 million in value for our partner charities, which include vital causes such as mental health, child bereavement, disability and special needs and domestic violence
Initiatives have included:
Children’s Hospital Telethons
Over the year, Nine ran telethons for the Children’s Hospital Foundation, with one broadcast in Brisbane and two in Sydney. Together, these telethons raised over $17.5 million and brought the awareness of sick children and their families to the forefront. Nine used talent, broadcast airtime, editorial support and production to support this worthwhile cause.
Partnership Of Purpose
In 2021, The Australian Financial Review and The Smith Family announced a partnership with a focus on providing financial assistance from sponsors to help fund education, and support from dedicated co-ordinators within the community of The Smith Family themselves. The goal is to use the scale of the AFR to promote opportunity and prosperity to disadvantaged children, with 1 in 6 living in poverty in Australia. The AFR will work with The Smith Family to provide corporate giving, volunteering and work experience for students.
Australian Red Cross
Nine broadcast Australian Red Cross Connecting on the 9Network hosted by TODAY's Brooke Boney and Alex Cullen. Throughout the special broadcast, remarkable stories of inspiration and hope were told spanning the work the Red Cross do with refugees, bushfire victims, and the indigenous community.
The entire project was supported across Nine’s Radio, Print, TV and Digital assets to raise much needed funds for the Australian Red Cross.
Mark Hughes Foundation
Nine continues to support the Mark Hughes Foundation, through its Beanies for Brain Cancer initiative. With donations (and beanie purchases) from staff and on-air support of the campaign, most notably in TODAY and NRL broadcasts through Beanies Round, more than $4 million was raised for brain cancer research.
3AW Alfred Appeal
For the past two decades, 3AW has broadcast live from Melbourne’s The Alfred Hospital in the week of the Father’s Day Appeal. The objective was to raise awareness and encourage donations to The Alfred’s Critical Care Appeal.
3AW supported The Alfred Hospital Critical Care Appeal via CSA airtime in lead up to the event, promotional pointers in the week of event, live reads, digital awareness and interview opportunities.
More than $300k worth of support was delivered by 3AW, whilst the appeal raised more than $500k for the Alfred Hospital.
Look Good, Feel Better Workshop
In September 2020, Nine opened its doors to the brand-new make-up studio at Nine Sydney for the first time to facilitate a Look Good, Feel Better workshop. The aim was to deliver a make-up and styling session for women recovering from cancer treatment. Nine provided the space for the day, and organised limousine transfers for each participant, morning tea and a welcome pack.
Willoughby Relocation To Nine Sydney
The relocation to Nine’s new HQ at 1 Denison Street, North Sydney provided an opportunity to gather resources from the Willoughby office, which were no longer required, and distribute them to charities in need.
As a result, Nine was able to donate furniture, commercial kitchen equipment and kitchenware, clothes, and technology.
Nine's Sydney relocation to 1 Denison Street also provided an opportunity to donate an entire commercial kitchen from Nine's former HQ bistro to not for profit, Two Good Co. The kitchen will be used to provide work for women currently seeking accommodation and support from a women’s refuge. Two Good Co. provides a program for these women to learn how to cook, cater and eventually find long-term employment.
Kids Cancer Project
Nine's relocation also provided an opportunity to support The Kids Cancer Project, donating tables and chairs to help offset substantial set up costs for the charities new head quarters. This will be utilised for staff and guests visiting the centre.
Nine, together with key on-air talent, launched its own ad campaign, encouraging Australians to line up for the COVID jab. This campaign has continued to evolve including messages from Public Health and authorities from around the country, encouraging our community to get vaccinated, to protect themselves, their families, community and their work-places.
Nine’s Corporate Responsibility strategy is based on four key pillars, People, Community, Governance and Environment. Corporate Responsibility is an ongoing focus for Nine and is under ongoing review to ensure Nine plays a valued role within the community within which we operate.