Footy on Nine Audio 2024

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ALL CODES COVERED ON NINE AUDIO

Footy cuts deep into our culture and community. It’s powerful because it’s real, unscripted, and the stories live on long after the stadium lights go down.​

In 2024, Nine Audio is your one-stop shop for official NRL and AFL coverage, with access to the best live games as well as pre and post-game commentary from some of the country’s leading broadcasters. 

To find out what your brand can achieve with a premium footy on Nine Audio partnership, request a tailored response to help realise your marketing objectives today.

NRL ON NINE AUDIO
JOIN THE CONVERSATION

​For decades, Nine Audio has brought the sport that we can't get enough of, rugby league, to the homes and hearts of listeners all around the country.

NRL offers 32 weeks of continuous conversation, spread across multiple competitions, providing opportunities to tell your brand story in and around key calendar moments – this year like never before.

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LET’S TALK NINE AUDIO’S NRL SUPER HOSTS 
THE CONTINUOUS CALL TEAM

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PREMIUM GAMES AND MORE PASSIONATE FANS

Only Nine Radio has exclusive radio rights to the best premium games each weekend on 2GB and 4BC: Friday 8.00pm, Saturday 5.30pm and 7.30pm, and Sunday afternoons at 4.00pm. Giving brands the ability to integrate into live sport across multiple weekly touch points.

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BETTER CONTENT AND A BRAND SAFE ENVIRONMENT

In 2024, the Continuous Call Team will celebrate its 38th consecutive year broadcasting the National Rugby League. It is the longest continuously-running sports program in the history of Australian commercial radio. With that comes experience like no other attracting the best guests from across the NRL to join in the conversation, week in, week out.

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UNRIVALLED BETTER ENGAGEMENT

Nine Radio’s NRL programming has the highest level of engagement with over 2 hours each week when compared to other radio stations. Deeper engagement means we can deliver cut through for brands, driving awareness and sales.

Source: GfK Radio360 Ratings, Sydney + Brisbane Survey 5 2023, Cume (000s), Fri 1900-2300, Sat 1300-2200, Sun 1300-1900, TSL (HH:MM), 2GB or 4BC, AP10+.  

NINE'S NRL FANS CAN'T GET ENOUGH OF THE CONTINUOUS CALL TEAM

+

OF NRL AUDIO CONTENT

We are a direct line to the nation’s footy fans, serving up the biggest and best rugby league Australia has to offer, with world-class analysis of all the action on and off the field.

Source: approx. 25 hours of live NRL radio content each week on 2GB

TALKING FOOTY AT SCALE
WHEREVER AND HOWEVER PEOPLE ARE LISTENING

Continuous Call Team in Sydney and Brisbane

+

Footy listeners each week

+

NRL Podcast Downloads^

Source: Radio360 Ratings Sydney Survey 5 2023, Fri 7pm-11pm, Sat 1-11pm, Sun 1-7pm, Market Share (NRL Broadcasters Only), 2GB AP10+. ^Triton Australian Podcast Ranker August 2023, CCT, Six Tackles with Gus, 2GB Wide World of Sport, 100% Footy, Top Blokes, Stories of Origin.

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THE NRLW IS SET FOR AN EVEN ​
BIGGER AND BETTER YEAR IN 2024

The women of the NRLW are rewriting the history books, shattering barriers, and redefining what it means to be an athlete. ​

In 2023, Nine’s Wide World of Sports made a landmark investment in the growth of women’s league. With increased coverage across the season with full calls of State of Origin Games 1 and 2, and the NRLW Grand Final by our No.1 NRL call team. Plus, a dedicated weekly women in league segment on the Continuous Call Team and Wide World of Sports, and a weekly podcast dedicated to NRLW.

A season sponsorship of the NRLW helps position a brand as a leader and supporter of the sport, enhancing the brand’s reputation and credibility, especially among fans.

AFL ON NINE AUDIO 
JOIN THE CONVERSATION

When it comes to the AFL, Nine’s two football stations, 3AW and 6PR, are second to none. With longer pre-game and post-game analysis than anyone else, our coverage is unmatched.

In 2023, we extended our decades-long partnership with the AFL. Not only did our listeners have access to 3AW and 6PR's unrivalled commentary and coverage through their local station, the new agreement incorporated full streaming rights across Australia, giving fans the ability to listen anywhere, anytime, on any device. 

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LET’S TALK NINE AUDIO’S AFL SUPER HOSTS
THE 3AW AND 6PR FOOTBALL CALL TEAMS

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PREMIUM GAMES AND MORE PASSIONATE FANS

3AW and 6PR will call premium games across Fridays, Saturdays and Sundays, bringing fans over 100 AFL games across the season. Giving brands the ability to integrate into live sport across multiple weekly touch points.

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BETTER CONTENT AND A BRAND SAFE ENVIRONMENT

3AW will continue the tradition of over 80 years of broadcasting Aussie Rules, the longest continuously-running sports coverage in Australian commercial radio. Our super hosts create a brand safe AFL environment you can’t find anywhere else.

ListenersNewAFL

UNRIVALLED BETTER ENGAGEMENT

Nine Radio’s AFL programming has the highest level of streaming engagement. Deeper engagement means we can deliver cut through for brands, driving awareness and sales.

TALKING FOOTY AT SCALE
WHEREVER AND HOWEVER PEOPLE ARE LISTENING

3AW Melbourne

+

Footy listeners each week - 3AW and 6PR

+

AFL Podcast Downloads in August^

Source: GfK Radio360 Ratings, Melbourne Survey 5 2023, Market Share %, AFL Broadcasters Only, Fri 6pm-12MN, Sat 12-12MN, Sun 12-7pm, Cume (000s) Incl 6PR Sat 11.30am-8pm, Sun 12-6pm, AP10+, unless otherwise specified. ^ Triton Australian Podcast Ranker August 2023, 3AW is Footy, Real Footy, Footy Classified, Footy Nightline, 3AW & 6PR Wide World of Sport, Eddie & Jimmy

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AFLW ON NINE AUDIO
A SPORTING REVOLUTION YOU'LL WANT TO HEAR

Brace yourself for fierce athleticism, unmatched skill and a level of passion that will leave you breathless. The women of AFLW are rewriting the history books, from bone-crunching tackles to spectacular goals, every match is a testament to their dedication and resilience.

Don't miss a moment of this electrifying competition on Nine Audio, as heroes rise, rivalries ignite and legends are born. AFLW is where the spirit of the game meets the power of women, and it's a sporting revolution you won't want to miss!

DIGITAL STREAMING OF PREMIUM SPORTING CONTENT IS ON THE RISE

CONTEXTUAL RELEVANCE MAKES YOUR MESSAGE WORK HARDER

With contextual streaming opportunities available through our Sports Fans Package, your brand can reach footy fans nationally across the NRL on 2GB and 4BC plus AFL on 3AW and 6PR. In fact, studies have also shown how ad-context alignment drives business outcomes:​

+

Enhanced engagement with contextual advertising

+

Average increase in purchase intent due to contextual alignment

+

Increase in unaided awareness

+

Lift in sales

Source: Radiocentre’s ‘Emotional Multiplier’ study & ARF’s contextual alignment study 2020.

THE HOME OF SPORTS PODCASTING

Nine's top sports journalists, experts and commentators keep sports fanatics informed and engaged across Australia all year round. On average, attracting 730,000 podcast downloads each month during football across sport categories.

Extend your brand conversation across the week with catch up and original podcasts. Giving fans the chance to tap into their passion and interest on demand and on-the-go, with trusted opinion and engaging stories reaching a new generation of listeners.

Source: Triton Podcast Metrics, April-August 2023 Average, Total Nine, Downloads, Category = Sport.

ORIGINAL NINE FOOTY PODCASTS

IF IT MATTERS TO FANS, FOOTY ON NINE AUDIO WILL DELIVER

Sports marketing is a powerful tool that numerous brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the winning ability to connect brands with fans.​​

Nine’s leading audio platforms offer just that. Connecting with footy fans who are passionate, highly engaged, have money to spend, and immerse themselves in premium footy content week after week across all codes.

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9Powered_Logo_White

The reigning premiers
of creativity and results

Big ideas make brands famous.
As does the power of premium sporting content.

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best footy content spanning television, digital, print and radio. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.

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NRL_Maccas

Macca's season-long strategic campaign brought to life across Nine Radio

Challenge: To entrench Macca’s into the NRL audiences’ game-day ritual and become the favourite and most trusted QSR brand.

Solution: Macca’s combined a season-long naming rights partnership with clever creative executions and messaging across the Continuous Call Team’s weekend coverage, plus extensions into the Wide World of Sports program.

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A 'Who will deliver' segment analysing the player who the talent think will "deliver" for their team in the game.

A clever use of creative, leading listeners to believe they were hearing show talent enjoying their Macca’s delivery behind the scenes, with the mic accidentally left on.

Visual branding on studio TVs combined with on-air messaging gave Macca’s interactive ownership.

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Honda MPE's spring campaign brought to life through a finals partnership with 3AW footy

Challenge: Increase consideration and position the Honda MPE top of mind by re-establishing Honda Power Equipment as a premium brand.

Solution: By leveraging a 3AW footy finals partnership, Honda MPE unlocked the premium nature of Nine’s audio broadcasting. The conversation was extended with a focus on durability and reliability of their premium products through creative segments placing Honda MPE at the forefront in this space.

Holden

Each week the commentary team in partnership with Honda nominated the most durable and reliable player of the day. Reflecting on the player who was a mainstay for the team and tapping into Honda’s brand traits of durability and reliability, it drove the brand story home with listeners.

To find out more about what your brand can achieve through a premium footy partnership with Nine Audio, request a tailored response to help realise your marketing objectives today.

Request more information - GENERIC

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It’s time to join the digital audio conversation

IT’S TIME TO JOIN
THE DIGITAL AUDIO CONVERSATION

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It's time to join the digital audio conversation

Nine is the clear No.1 in commercial share of streaming for All People 10+.

Our super hosts have their finger on the pulse and are part of the inner circle; hosts who are committed to providing listeners with conversation that sparks opinion, instils trust, and fosters companionship that creates long-lasting relationships with local communities far and wide. We invest in premium content and have access to deep insights that allow us to truly know our audience.

The result? A powerful platform for brands to join the digital audio conversation.

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Nine Audio dominates in streaming, right across Australia

 

Landmark new data released by the commercial radio industry has confirmed Nine Audio connects with audiences right across Australia, with significant dominance in digital streaming. Nine is the clear No.1 in commercial share of streaming for All People 10+, and the No.1 in live audio streaming - double it's nearest competitor in Sydney and Melbourne.

In Sydney, Ben Fordham recorded a commercial share of streaming in Breakfast of 47.5, with Ross and Russ in Melbourne recording a monumental share of 53.0.

Nine Radio’s Head of Content, Greg Byrnes, said: “These are extraordinary streaming numbers, and prove the draw of live and local content is heightened even more in a digital environment. The strength in listening via mobile and web is unprecedented.”

Here’s what you need to know:

No.1

7hrs

47.5

53.0

Nine Radio
commercial share
of streaming
All People 10+

Nine Radio live streaming DOUBLE
its nearest Network
competitor TSL

Commercial
streaming share
in 2GB Breakfast

Commercial
streaming share
in 3AW Breakfast

No.1

Commercial share of streaming
All People 10+

No.1

Live audio streaming DOUBLE its nearest competitor
2GB & 3AW

47.5

Commercial streaming share in 2GB Breakfast

53.0

Commercial streaming share in 3AW Breakfast

Source: GfK Radio360 Ratings, SMBP Survey 3 2023, Mon-Sun 5.30am-12MN, Station Share of Selected %, Commercial Only, Streaming Only, All People 10+, Unless Otherwise Specified, Nine Talk Radio- 2GB, 3AW, 4BC or 6PR. Network comparisons, Incl DAB+ Only Stations with Total groupings. 

Nine Audio drives meaningful local connections, talking to the topics, issues, products and services that directly relate to local areas and communities.

Localism is a powerful brand perception and engagement influencer. Local impact with national influence, that’s exactly what Nine Audio offers.

We have a national footprint, and local DNA

+51%

+58%

+90%

Of Australians want to see brands demonstrate they are connected to local communities

Of our listeners are most interested in stories from their town / state

Of Australians want to see brands support local communities through their actions

No.1

Of Australians want to see brands demonstrate they are connected to local communities

+58%

Of our listeners are most interested in stories from their town / state

+90%

Australians want to see brands support local communities through their actions

Source: Neighbourhood Watch, Nine and The Lab Talk Radio Study 2020. 

Our super hosts are part of the inner circle

When listeners choose Nine Audio they are inviting our hosts, their personalities and respected opinions into their inner circle. As a result, our listeners are all ears, engaging in conversation that they consider is like having with a trusted, loyal friend.

As enablers of real change, Nine’s super hosts set the agenda, rallying businesses, government and communities to drive real action.

+51%

+41%

+41%

+62%

Listen out of respect/
admiration for the presenter

Listen to feel connected

Listen for humorous
discussion and banter

Of listeners trust our super hosts more than other stations

+51%

Listen out of respect/admiration for the presenter

+41%

Listen to feel connected

+41%

Listen for humorous discussion and banter

+62%

Of listeners trust our super hosts more than other stations

Source: Nine and The Lab Talk Radio Study 2020

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Your message at the heart of premium content, in context

Across our linear and streamed radio products, Nine Audio offers a plethora of premium content, with a strategy in place that has enhanced our news, sport and opinion offering to include a greater diversity of content than ever before. Content that our listeners lean in to as they engage in the detail, the subject and the conversation.

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Contextual relevance makes your message work harder

In moments of receptivity, we know our listeners are primed to engage with your brand story. Contextual relevance ensures your message works even harder as the mood-boosting editorial effect extends into ad break, boosting engagement with your advertising by +30%, delivering an increase of +37% in purchase intent and a +23% uplift in sales effect.

Source: Radiocentre’s ‘Emotional Multiplier’ study & ARF’s contextual alignment study 2020

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Unlock our extensive data lead targeting, today

Identity and first-party data is the currency of the future, and scale is everything. We truly know our audiences, with access to deep insights around their listening habits, interests, daily routines and more.

Best of all? We can help your brand create tailored, lasting connections with our listeners by unlocking addressable targeting and powerful data capabilities, today.

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It’s time to join the digital conversation with Nine Audio

Enquire today for more information.

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Total Audio 2023

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Radio Logos + Podcasts
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Unlock the power of premium audio solutions with Nine

Nine’s live and local audio content has never been more effective, whether it’s tuning into our live talk radio stations, digitally streaming on your own device, or listening to one of our specialist entertainment and investigative podcasts.

Australia’s most powerful and agile audio platform allows brands to reach highly engaged audiences and deliver truly incredible business results. ​

Connect to a new generation of listeners through the power of Total Audio

NewGenListeners

The way our audiences listen is changing and we’re changing with them

Here’s what you need to know:

GFK Survey 8 2023

GfK Survey 8 revealed nearly 2 million listeners are tuning in to the very best in live and local news, sport, entertainment and opinion across Nine's talk radio stations. 2GB and 3AW have ended the year on top as the undisputed No.1 stations in Sydney and Melbourne, with a share of 12.1 and 13.6 respectively.

Nine Radio is the definitive No.1 in live audio streaming and No.1 streaming in most key shifts, including Breakfast and Mornings, across the country.

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TotalAudioAus_ONLY
2GB_DIGITAL_WHITE_BLUE

NO.1 STATION IN SYDNEY

28.3% COMM STREAMING SHARE

3AW_DIGITAL_WHITE_BLUE

NO.1 STATION IN MELBOURNE

29.2% COMM STREAMING SHARE

4BC_DIGITAL_WHITE_BLUE

11.0% COMM STREAMING SHARE

AP 25+

6PR_DIGITAL_WHITE_BLUE

6.8% CUME GROWTH

TOTAL RADIO

14.9% COMM STREAMING SHARE

Nine Digital Audio – January 2024

2.468M

Podcast
downloads

946K

Podcast
listeners

Source: Triton Streaming, Podcast Metrics, January 1-31 2024, Downloads, Listeners.

Nine Audio

Harness Nine's Superhosts to supercharge your brand messaging

When you choose Nine Radio you are inviting the hosts, their personalities and respected opinions into your inner circle. As a result, our listeners are all ears because it’s like hearing it from a trusted, loyal friend.

As enablers of real change, Nine’s super hosts set the agenda, rallying businesses, government and communities to drive real action.

Nearly 50%

Of our weekday listeners are exclusive to Nine Radio – you can’t find them anywhere else.

Source: GfK Radio360 Ratings, Survey 6 2023, Mon-Fri 5.30am-6pm, Exclusive Cume (000s), Commercial Stations only, Nine Radio – 2GB, 3AW, 4BC, 6PR AP10+

3aw talent

The new voices of Melbourne 
on the airwaves in 2024

Introducing 3AW Melbourne’s new line-up, commencing from January 2024. Tom Elliott will move to Mornings, with Jacqui Felgate appointed 3AW’s new Drive host, and Tony Moclair stepping into Afternoons.

Deeply engage with local content, making your brand part of community conversations

Nine Audio delivers meaningful local connections talking about topics, issues, products and services that directly relate to local areas.

Localism is a powerful brand perception and engagement influencer. Half (51%) of all Australians want to see brands demonstrate their connection to local communities. Local impact with national influence, the true value of localism. That’s what Nine Audio can offer.

Source: Neighbourhood Watch

Contextual relevance makes your message work harder

Studies have shown how ad-context alignment drives business outcomes:

+30%

+37%

Enhanced engagement with advertising

Increase in purchase intent, delivered by contextual alignment

+67%

+23%

Increase in unaided awareness

Lift in sales

Source: Radiocentre’s ‘Emotional Multiplier’ study & ARF’s contextual alignment study 2020 

UpToTheMinute

Up to the minute news, sport
and opinion

MoreThan100Podcasts

More than 100 podcasts across diverse content verticals

CredibilityByAssociation

Credibility by association

All ears, deep pockets — unlock this highly valuable audience

80% of Australia’s wealth is held by 41% of the population aged 45 years+. And 67% of Nine Radio listeners are aged 45 years+.* Nine Audio’s audience is highly targeted, engaged, affluent, and deeply loyal to our brands.​

Source: Blindspot, Nielsen CMV, Metro Survey 9, Fused Radio Currency, Mon-Sun 5.30am-12MN, Cume (000s), Nine Radio - 2GB, 3AW, 4BC, 6PR, AP18+ vs SMBP AP18+​. *GfK Radio360 Ratings, Survey 6 2023, Mon-Sun 5.30am-12MN, Cume (000s), AP45+, Nine Radio – 2GB, 3AW, 4BC, 6PR

Highly
receptive

More interested in a range of brands and products, including big-ticket items like travel, home improvement/DIY, grocery and auto, than your average audience

With the means
to
take action

6 times more likely to go to an advertiser’s website if they have heard it on radio 

64% of listeners take action from radio advertising 

Open minded and valuing "value"

Nine Radio listeners are open to change with more than 2 in 3 shopping for bargains and specials or switching brands based on special offers 

Source: Blindspot & CRA

We mean business

Nine Audio is the perfect combination for your media strategy. Across talk radio, digital streaming and podcast, our total audio offering can drive incremental reach for your campaign. Nine Radio extends the 25-54-year reach by at least 373,000 weekly listeners when combined with any other network.

We know that every dollar counts. With access to Nine’s largest local, first party data to maximise targeting and minimise wastage, plus completely measurable attribution reporting through Veritone, Near, Gemba and Podsights coming soon.

Partner with Nine Audio to influence consumer behaviour and business outcomes.

Source: GfK Radio360 Ratings, Survey 6 2023, Cume (000s), Mon-Sun 5.30am-12MN, Graphical Overlap, AP25-54, AP35-54, Nine Radio – 2GB, 3AW, 4BC, 6PR

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Create talkability for your brand

NineAudio_Wheel

Realise creative audio solutions with

9Powered_Logo_Heat

Nine's Superpower: Surround Sound

Multiply your impact with Powered
by Nine

Through Powered, Nine’s client marketing solutions division, we’ve upped the game on audio in terms of strategy, creativity of solutions, and measurement of effectiveness. ​Whether it’s audio-only or cross-platform, Nine’s Total Audio offering has developed powerful and agile platforms that will allow you to move quickly, reach a valuable target audience, and use our stations as a growth engine for your business success.

It's time to leverage the power of premium audio solutions with Nine  in 2023

DeepPocketsListeners

Contact us for more information on how your brand can leverage the power of Nine Audio to deliver real business outcomes.

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Footy on Nine Audio

Group 8

ALL CODES COVERED ON NINE AUDIO

Footy cuts deep into our culture and community. It’s powerful because it’s real, unscripted, and the stories live on long after the stadium lights go down.

In 2023, Nine Audio is your one-stop shop for official NRL and AFL coverage, with access to the best live games as well as pre and post-game commentary from some of the country’s leading broadcasters.

To find out what your brand can achieve with a premium footy on Nine Audio partnership, request a tailored response to help realise your marketing objectives today.

NRL ON NINE AUDIO IS
IN A LEAGUE OF ITS OWN

For decades, Nine Audio has brought the sport that we can't get enough of, rugby league, to the homes and hearts of listeners all around the country.

NRL offers 32 weeks of continuous conversation, spread across multiple competitions, providing opportunities to tell your brand story in and around key calendar moments – this year like never before.

Premium-programming

PREMIUM PROGRAMMING

Only Nine Radio has exclusive radio rights to the best premium games each weekend on 2GB and 4BC: Friday 8.00pm, Saturday 5.30pm and 7.30pm, and Sunday afternoons at 4.00pm. Giving brands the ability to integrate into live sport across multiple weekly touch points.

Premium-talent

PREMIUM TALENT

The Continuous Call Team’s high-profile heritage talent – Mark Levy, Darryl Brohman, Mark Riddell, David Morrow and Paul Gallen, as well as Boyd Cordner and Josh Morris – are joined by new member Allana Ferguson, a former star Jillaroo, in 2023.

Premium-Audience

PREMIUM AUDIENCE

One in two (54%) of our football listeners are exclusive to Nine Radio – you can’t reach them anywhere else. With a national reach of nearly 2 million listeners per week, we talk to footy fans 24/7.

Source: Source: GfK Radio360 Ratings Survey 4 2023, 2GB Sydney or 4BC Brisbane Fri 7pm-10pm, Sat 1-10pm, Sun 1-7pm, 3AW Melbourne Fri 6pm-12MN, Sat 12-12MN, Sun 12-7pm, 6PR Perth, Sat 12-9pm, Sun 12-6pm, Cume (000s), Exclusive Cume (000s) (#M), National Cume Mon-Sun 5.30am-12MN Nine Radio 2GB, 3AW, 4BC, 6PR, AP10+, unless otherwise specified.

NINE'S NRL FANS CAN'T GET ENOUGH OF THE CONTINUOUS CALL TEAM

+

OF NRL AUDIO CONTENT

We are a direct line to the nation’s footy fans, serving up the biggest and best rugby league Australia has to offer, with world-class analysis of all the action on and off the field.

THE PASSION FOR RUGBY LEAGUE DELIVERS
STRONG AUDIENCES ACROSS ALL AUDIO PLATFORMS

Continuous Call Team in Sydney

+

Session Starts in June^

+

NRL Podcast Downloads in June^

Source: Radio360 Ratings Sydney Survey 4 2023, Fri 7pm-10pm, Sat 1-10pm, Sun 1-7pm, Market Share (NRL Broadcasters Only), 2GB AP10+. ^Triton Australian Podcast Ranker June 2023, CCT, Six Tackles with Gus, 2GB Wide World of Sport, 100% Footy, Top Blokes, Stories of Origin, Triton Webcast Metrics, June 2023, Session Starts, Fri 7pm-10pm, Sat 1-10pm, Sun 1-7pm, 2GB
NRLW_Players

THE PINNACLE OF WOMENS RUGBY LEAGUE
RIGHT HERE ON NINE AUDIO

Nine’s Wide World of Sports has made a landmark investment in the growth of women’s rugby league, with every game of the 2023 NRLW season to be broadcast live and free in HD on the 9Network and streamed on 9Now.

The biggest season of free-to-air rugby league in history just got bigger with the expanded 48-game NRLW season, kicking off on Saturday, July 22, and showcasing the women’s game on the platform with the biggest reach in the country.

The NRLW is set for an even bigger and better year in 2023 on Nine Audio.
With increased coverage across the 2023 season with full calls of State of Origin Games 1 and 2, and the NRLW Grand Final by our No.1 NRL call team. Plus, a dedicated weekly women in league segment on the Continuous Call Team and Wide World of Sports, and a weekly podcast dedicated to NRLW.

AFL ON NINE AUDIO: A NEW ERA OF LISTENING

When it comes to the AFL, Nine’s two football stations, 3AW and 6PR, are second to none. With longer pre-game and post-game analysis than anyone else, our coverage is unmatched.

We have extended our decades-long partnership with the AFL. For the first time, not only will our listeners have access to 3AW and 6PR’s unrivalled commentary and coverage through their local station, our new agreement incorporates full streaming rights across Australia, giving fans the ability to listen anywhere, anytime, on any device.

AFL_PLAYERS

NEW AFL STREAMING RIGHTS

Our two-year deal with the Australian Football League gives Nine Radio six matches to call each week on 3AW and 6PR. Plus, for the first time, these matches will be available through the 3AW and 6PR app and website. 

AFL_Premium-programming

ONE PLACE TO CATCH ALL THE ACTION

Nine Radio’s new broadcast rights deal ensures the only place to hear the biggest names and best opinions in footy is directly through Nine – the home of the AFL. 

AFL_RadioTalent

AN ALL-STAR LINEUP OF AFL BROADCASTERS

3AW has been proudly broadcasting Aussie Rules for almost 80 years and our commentary team for 2023 is arguably the best we've ever assembled. With talent such as Jacqui Felgate, Anthony Hudson, Leigh Matthews, Jimmy Bartel, Sam McClure and more, the stories of AFL will be told by Australia's greats.

NINE AUDIO'S PLATFORMS ARE A DIRECT LINE INTO
AFL FANS ACROSS THE NATION

3AW Melbourne

+

Session Starts in June^

+

AFL Podcast Downloads in June^

Source: GfK Radio360 Ratings, Melbourne Survey 4 2023, Market Share %, AFL Broadcasters Only, Fri 6pm-12MN, Sat 12-12MN, Sun 12-7pm, AP10+, unless otherwise specified. ^Triton Australian Podcast Ranker June 2023, 3AW is Footy, Real Footy, Footy Classified, Footy Nightline, 3AW Wide World of Sport, Triton Webcast Metrics, June 2023, Session Starts, Fri 7pm-10pm, Sat 1-10pm, Sun 1-7pm, 3AW or 6PR

AFLW Players

AFLW ON NINE AUDIO
A SPORTING REVOLUTION YOU'LL WANT TO HEAR

Brace yourself for fierce athleticism, unmatched skill and a level of passion that will leave you breathless. The women of AFLW are rewriting the history books, shattering barriers, and redefining what it means to be an athlete. From bone-crunching tackles to spectacular goals, every match is a testament to their dedication and resilience.

Don't miss a moment of this electrifying competition on Nine Audio, as heroes rise, rivalries ignite and legends are born. AFLW is where the spirit of the game meets the power of women, and it's a sporting revolution you won't want to miss!

The League will enter its second season with a full 18 teams and continues to go from strength to strength. The season will begin in August with the Home and Away season running for 10 Rounds with four weeks of Finals to follow and the Grand Final slated for November.

DIGITAL STREAMING OF PREMIUM SPORTING CONTENT IS ON THE RISE

CONTEXTUAL RELEVANCE MAKES YOUR MESSAGE WORK HARDER

With new contextual streaming opportunities now available through our Sports Fans Package, your brand can reach footy fans nationally across the NRL on 2GB and 4BC plus AFL on 3AW and 6PR. In fact, studies have also shown how ad-context alignment drives business outcomes:​

+

Enhanced engagement with contextual advertising

+

Average increase in purchase intent due to contextual alignment

+

Increase in unaided awareness

+

Lift in sales

Source: Radiocentre’s ‘Emotional Multiplier’ study & ARF’s contextual alignment study 2020.

THE HOME OF SPORTS PODCASTING

Nine's top sports journalists, experts and commentators keep sports fanatics informed and engaged across Australia all year round. On average, attracting 670,000 podcast downloads each month during football across sport categories.

Source: Triton Podcast Metrics, March-June 2023 Average, Total Nine, Downloads, Category = Sport.

ORIGINAL NINE FOOTY PODCASTS

IF IT MATTERS TO FANS, FOOTY ON NINE AUDIO WILL DELIVER

Sports marketing is a powerful tool that numerous brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the winning ability to connect brands with fans.

Nine’s leading audio platforms offer just that. Connecting with footy fans who are passionate, highly engaged, have money to spend, and immerse themselves in premium footy content week after week across all codes.

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9Powered_Logo_White

The reigning premiers
of creativity and results

Big ideas make brands famous.
As does the power of premium sporting content.

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best footy content spanning television, digital, print and radio. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.

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Macca's season-long strategic campaign brought to life across Nine Radio

Challenge: To entrench Macca’s into the NRL audiences’ game-day ritual and become the favourite and most trusted QSR brand.

Solution: Macca’s combined a season-long naming rights partnership with clever creative executions and messaging across the Continuous Call Team’s weekend coverage, plus extensions into the Wide World of Sports program.

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A 'Who will deliver' segment analysing the player who the talent think will "deliver" for their team in the game.

A clever use of creative, leading listeners to believe they were hearing show talent enjoying their Macca’s delivery behind the scenes, with the mic accidentally left on.

Visual branding on studio TVs combined with on-air messaging gave Macca’s interactive ownership.

AFL_Holden

Honda MPE's spring campaign brought to life through a finals partnership with 3AW footy

Challenge: Increase consideration and position the Honda MPE top of mind by re-establishing Honda Power Equipment as a premium brand.

Solution: By leveraging a 3AW footy finals partnership, Honda MPE unlocked the premium nature of Nine’s audio broadcasting. The conversation was extended with a focus on durability and reliability of their premium products through creative segments placing Honda MPE at the forefront in this space.

Holden

Each week the commentary team in partnership with Honda nominated the most durable and reliable player of the day. Reflecting on the player who was a mainstay for the team and tapping into Honda’s brand traits of durability and reliability, it drove the brand story home with listeners.

To find out more about what your brand can achieve through a premium footy partnership with Nine Audio, request a tailored response to help realise your marketing objectives today.

Request more information - GENERIC

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Rugby on Nine

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UNLOCK THE POWER OF
RUGBY ON NINE IN 2023

Nine is the home of Rugby Union. Reaching more fans than ever before across the year. A major global sport and truly multi-cultural game, which connects Australia with the rest of the world on an international stage.

It's the game they play in heaven, and Rugby on Nine in 2023 will see fans feasting on an unrivalled commitment to premium Rugby content spread across our Television, Radio, Digital and Print offering.

Featuring a commentary team lineup of Rugby Union superstars and experts led by Roz Kelly and Nick McArdle, Wide World of Sports will produce every game shown on Nine and Stan Sport, with cutting-edge technology and studios that offer the best possible experience for Rugby fans.

To find out what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

Check out what's to come for Rugby on Nine this season...

Rugby Union is a compelling platform for brands - offering authenticity, excitement and connection with millions of highly engaged fans.

From the Rugby purist to the casual viewer, Nine covers all the action - with broadcasts of Wallabies and Wallaroos test matches, plus a Super Rugby Pacific match every Saturday night live on 9Gem throughout the season.

And with Nine's WIN network partnership, it really is a sport that touches all corners of the community.

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The Rugby World Cup is one of the biggest sporting events in the world and the pinnacle of the 15 man game. Held every four years it is contested by the best international teams from across the globe.

The tournament touches all corners of the community and unites Australia behind the green and gold across the whole Nine ecosystem, from Channel 9 and 9Now, our digital and print executions and talk radio.

ALL WALLABIES GAMES LIVE FROM FRANCE ON CHANNEL 9 AND 9NOW

8TH SEPTEMER - 28TH OCTOBER 2023

 

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CAPTIVATING MORE HIGHLY ENGAGED FANS THAN EVER BEFORE

Reached 2.3 million Aussies in 2022 across Metro Australia

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Of Super Rugby Pacific were streamed across 9Now in 2022  

Eyes on Nine for the July Series v England in 2022 – 11.9% YOY increase 

YOY growth on 9Now of 45% across the July Tests with 14.5million minutes streamed  

Source: OzTAM Live VPM, Super Rugby, 19 Feb - 18 Jun 2022, includes coviewing on connected tv devices. OzTAM Live VPM, July Tests Rugby, 2 July – 16 July 2022, includes coviewing on connected tv devices. Adobe Analytics, WWOS - Rugby, 19/02/2022 - 18/06/2022, 02/07/2022 - 16/07/202, page views. Based on cumulative page views for these periods. OzTAM (5 City Metro) + Regional TAM (Combined Agg Mkts) data, 19 Feb – 18 June 2022, Super Rugby Pacific includes pre and post matches (Nine Network + Affiliates), Reach, Total People, consolidated 7. OzTAM (5 City Metro) + Regional TAM (Combined Agg Mkts) data, 2 Jul – 16 Jul, Wallabies vs England includes pre and post matches (Nine Network + Affiliates), Reach, Total People, consolidated 7. 

RUGBY ON NINE CONNECTS WITH HEARTLAND AUSTRALIA

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Super Rugby Pacific reach in 2022 

July Test viewers in 2022 

Source: Regional TAM (Combined Agg Mkts) data, 19 Feb – 18 June 2022, Super Rugby Pacific includes pre and post matches (Nine Network Affiliates), Reach, AUD & Commercial Share %, Demos as above, consolidated 7. Regional TAM (Combined Agg Mkts), 2 Jul – 22 Jul 2022 vs 7 Jul-17 Jul 2021, Wallabies V England includes pre and post matches & Wallabies vs France, Total People, AUD (match only) & Reach, Consolidated 7. 

Rugby Guy
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MOCKS

Rugby Storytelling Across Nine's platforms

Nine broadcasts every game with an always on strategy across 9, 9Gem and 9Now, including amplification across our news and current affairs portfolio as well as the Today Show, weekly updates on Nine Radio, in depth analysis within our publishing mastheads, alongside Stan Sport for the Rugby purist who wants to see every single game in high definition, live and on-demand.

Rugby - TV Amplification

TV

Network amplification across Today Show and Nine's News and Current Affairs

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RADIO

Weekly code updates from Nine's Rugby commentary team across WWOS radio on 2GB and 4BC

Rugby - Publishing

PUBLISHING

Sydney Morning Herald and Age Rugby page views 9.6 Million across 2022

Rugby - WWOS

WWOS.COM.AU

With dedicated columnists and reporters.

2.6 Million Unique Visitors
4.6 Million Visits
1.5 Million Total Streams

Rugby - Social

SOCIAL

3x Rugby social channels up 120% year-on-year

Source: Roy Morgan database ending June 2021. OzTAM Metro + Regional Data, Nine Network, Cumulative Reach, Super Rugby, July Test, Bledisloe Cup, Rugby Championships, 19/2/2021 – 2/10/2021, Consolidated 7 data. GfK Radio Ratings, SMBP Survey 6 2021, Mon-Sun 5.30am-12MN, Cume (000s), Nine Talk Radio 2GB, 3AW, 4BC, 6PR; Nielsen Consumer and Media View National Online Survey S03 2021. Fused April 2021; Roy Morgan Asteroid single source database for the 12 months ending June 2021. Adobe Analytics, WWOS Rugby, 19/2/21 4/10/21, unique visitors, visits, page views; Internal Brightcove data, WWOS Rugby, 19/2/21 4/10/21 total streams, viewed minutes 

One Network covering all the action

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Hospital Cup & Shute Shield
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Wallabies Spring Tour
9Powered_Logo_White

Realise Big Ideas
and drive results
for your brand

Big ideas make brands famous.
As does the power of premium sporting content.

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best Rugby Union content. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.

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ISUZU LEVERAGED A CROSS-MEDIA RUGBY PARTNERSHIP TO DELIVER HIGH IMPACT MARKETING MOMENTS

Nine x Isuzu

CHALLENGE: At the heart of every Isuzu lies a tried and tested DNA of a refined combination of power, efficiency and reliability. In 2022 Isuzu wanted to bring this to life through the launch of the latest Isuzu D-MAX and MU-X, and to ultimately connect their product with a male audience.

SOLUTION: Rugby on Nine was identified as the perfect sporting vehicle to support Isuzu, over the Super Rugby Pacific and Wallabies Season, through compelling storytelling across our Total TV offering - including Channel 9, 9Now and Stan Sport, alongside radio integrations and Sports Sunday extension. 

RESULTS: Utilising Nine's Rugby Union coverage, Isuzu put their brand message at the heart of the action - with a campaign consisting of an integrated Half-Time key moment with verbal introduction, Live Break TVC, Billboards, Radio integration and a Key Rugby Moment extension across Sports Sunday during the Wallabies season.

PUT YOUR BRAND AT THE HEART OF THE ACTION WITH RUGBY UNION ON NINE IN 2023

Sports marketing is a powerful tool that many brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the ability to connect brands with fans.

There is plenty of opportunity available to grow your brand through the power of Rugby Union on Nine in 2023. We're up for the challenge. Brief us today.

Rugby Scale

To find out more about what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

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Spread the joy of gifting this holiday season

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As we enter into the final quarter of 2022, Australians more than ever before are looking forward to the festive season. To be reuinted with friends and family, celebrate, indulge and explore what Australia has to offer once again.

For the holiday season this year, advertisers in partnership with Nine Radio will bring a sense of joy to our listeners - especially when it comes to gifting to those we love.

'Tis the timing

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Despite cost of living pressures, Australians are forecast to spend $63.9 billion in the pre-Christmas sales period (November 14 - December 24), which is up 3% on last year.

Source: Nine’s Unboxing Christmas research 2022​

Nine Radio online shoppers are primed for gifting this holiday season

61% have purchased online in the past month (clothes, books, magazines, music, groceries)

20% have spent $300 or more online in the past month

59% are firmly rooted in tradition and family values

43% have a household income of $100K+

60% are decision makers for purchasing clothing / footwear

34% have children in the home aged 0-17 years

Source: Nielsen CMV, Metro Survey 5 2021, Fused Radio Data, Cume (000s), Mon-Sun 5.30am-12MN, Nine Talk Radio AP14+ vs SMBP AP14+. Online Shoppers = Nine Talk Radio AND purchased online in the past month. GfK Radio Ratings, SMBP Survey 5 2021, Mon-Sun 5.30am-12MN, Nine Talk Radio – 2GB, 3AW, 4BC or 6PR AND Online Shoppers (purchase clothes, food/ groceries, books/magazines, music or other products online) % of All Nine Talk Radio listeners AP10+, unless otherwise stated.

RusselHowcroft

Conversation

Radio Awareness

Awareness

Radio Advocacy

Advocacy

Radio Inspiration

Inspiration

How gifting comes to life across Nine Radio

By leveraging the depth and breadth of the Nine Radio network, we’re ready to help your brand share the message of gifting joy this holiday season.

Integration
Leverage editorial influence by integrating your brand into a contextual conversation through bespoke segments or win the attention of listeners via engaging promotional giveaways.

High Impact Sponsorships
Align your brand to contextually relevant environments and editorial conversations via sponsorship, to consistently position your brand top of mind.

Talent Back Your Brand
Inspire listeners with gifting ideas for friends and family via Live reads - harnessing the credible and recognisable voices of Nine Radio talent.

Commercial Airtime
Drive brand awareness with  gifting themed creative – positioning your brand’s product offering front of mind with audio delivered at scale, locally or nationally.

PoweredStudios_Mono_Light

Make your brand famous through the power of creativity

Powered Studios is your one-stop production house for premium radio commercials

Big ideas make brands famous. Brief us, use us, and challenge us. We have a big idea for every budget, underpinned by Australia’s best audio content.

Working directly with clients to develop campaign concepts.

Scripting by some of the finest radio creative writers on offer.

Utilising a talent bank of the best professional voice overs in the country - recorded and produced in state-of-the-art recording studios.

We provide music, sound effects and can create bespoke jingles and sonic branding.

Access to trusted Nine Radio talent to bring your story to life.

End-to-end radio commercial production.

To wrap up...

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Nine Radio's listeners are primed for gifting this Christmas

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Key spaces to tap into this Christmas are around holidaying locally, affordable stocking gifts, and prioritising saving

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There are a range of impactful and creative ways to meaningfully connect through gifting with Nine Radio

Contact us for more information on how your brand can leverage the power of Nine Radio to deliver real business outcomes this holiday season.

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Think Exclusive with Nine Radio

TradePress_PersonOne

Think
Exclusive

Almost 50% of our audience are

You can't reach them anywhere else

Nine Radio allows you to talk to your customers

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TradePress_PersonTwo

OUR AUDIENCES AREN'T JUST A DEMOGRAPHIC, THEY ARE LOYAL LISTENERS

In fact, almost 50% of them are exclusive to Nine Radio. You can’t reach them anywhere else.

Our audiences are rich, and complex, with a range of views, needs, listening motivations and money to spend.

When addressed in the right way, our audiences can deliver real, meaningful results for your brand.

A DIRECT LINE INTO THE MOODS, THOUGHTS AND OPINIONS OF OUR DIVERSE AUSTRALIAN AUDIENCES

Nine’s local Talk Radio stations 2GB in Sydney, 3AW in Melbourne, 4BC in Brisbane and 6PR in Perth are led by the people who know how to talk to Australia.

These are the voices of their cities. Voices that convey trust and drive powerful, intimate conversations across more weeks of the year than any other media business in the country.

TradePress_PersonThree

Talk To...

2GBBAnner

Think Financially Fit

69% of 2GB listeners
are investors

Think Home Improvement

50% of 2GB listeners intend to renovate in the next 12 months

Think Key Decision Makers

65% of 2GB listeners are the household financial decision makers

Think Greater Cut Through

2GB listeners are more likely to listen through ad breaks

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Think Greater Cut-Through

3AW listeners are more likely to listen through ad breaks

Think Home Improvement

53% of 3AW listeners intend to renovate in the next 12 months

Think Key Decision Makers

57% of 3AW listeners are the Main Grocery Buyers

Think Auto

67% of 3AW listeners are the household decision makers for cars & motoring

Radio_SectionHeaderBanner_4BC

Think Essential Routine

42% of 4BC listeners say radio is an essential part of their lives

Think Auto

67% of 4BC listeners are the household decision makers for cars & motoring

Think Financially Fit

70% of 4BC listeners are investors

Think Key Decision Makers

60% of 4BC listeners are Main Grocery Buyers

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Think Life Changing Advice

50% listen with a high level of attention

Think Home Improvements

54% of 6PR listeners intend to renovate in the next 12 months

Think Financially Fit

71% of 6PR listeners are investors

Think Key Decision Makers

62% of 6PR listeners are Main Grocery Buyers

Source: Nielsen CMV, Metro Survey 3 2021, fused radio data, Cume(000s), Mon-Sun 5.30am, 2GB AP18+ vs Sydney AP18+. Nielsen CMV, Metro Survey 3 2021, fused radio data, Cume(000s), Mon-Sun 5.30am, 3AW AP18+ vs Melbourne AP18+. Nielsen CMV, Metro Survey 3 2021, fused radio data, Cume(000s), Mon-Sun 5.30am, 4BC AP18+ vs Brisbane AP18+. Nielsen CMV, Metro Survey 3 2021, fused radio data, Cume (000s), Mon-Sun 5.30am, 6PR AP18+ vs Perth AP18+.

Did you miss the Nine Upfront 2022?

Hear from Tom Malone, Nine's Managing Director - Radio
and Deborah Knight, Nine Radio Host, on the most dynamic platform in the media landscape today...

To find out what your brand can achieve with a local Nine Radio partnership, request a tailored response to help realise your marketing objectives.

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Brooke Corte: Money News, shares her top tips on turning renewed optimism into something tangible

Brooke Corte, host of Money News shares her three top tips on how small business owners can make the most of the economic situation we are in right now, by turning renewed optimism into something tangible.

Corte’s tips include:

Tip 1: Connect with your customers
Tip 2: Do something new
Tip 3: Adopt an optimism bias strategy

To find out more details on each of her tips, watch the short video.