Think Exclusive with Nine Radio

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Think
Exclusive

Almost 50% of our audience are

You can't reach them anywhere else

Nine Radio allows you to talk to your customers

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OUR AUDIENCES AREN'T JUST A DEMOGRAPHIC, THEY ARE LOYAL LISTENERS

In fact, almost 50% of them are exclusive to Nine Radio. You can’t reach them anywhere else.

Our audiences are rich, and complex, with a range of views, needs, listening motivations and money to spend.

When addressed in the right way, our audiences can deliver real, meaningful results for your brand.

A DIRECT LINE INTO THE MOODS, THOUGHTS AND OPINIONS OF OUR DIVERSE AUSTRALIAN AUDIENCES

Nine’s local Talk Radio stations 2GB in Sydney, 3AW in Melbourne, 4BC in Brisbane and 6PR in Perth are led by the people who know how to talk to Australia.

These are the voices of their cities. Voices that convey trust and drive powerful, intimate conversations across more weeks of the year than any other media business in the country.

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Talk To...

2GBBAnner

Think Financially Fit

69% of 2GB listeners
are investors

Think Home Improvement

50% of 2GB listeners intend to renovate in the next 12 months

Think Key Decision Makers

65% of 2GB listeners are the household financial decision makers

Think Greater Cut Through

2GB listeners are more likely to listen through ad breaks

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Think Greater Cut-Through

3AW listeners are more likely to listen through ad breaks

Think Home Improvement

53% of 3AW listeners intend to renovate in the next 12 months

Think Key Decision Makers

57% of 3AW listeners are the Main Grocery Buyers

Think Auto

67% of 3AW listeners are the household decision makers for cars & motoring

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Think Essential Routine

42% of 4BC listeners say radio is an essential part of their lives

Think Auto

67% of 4BC listeners are the household decision makers for cars & motoring

Think Financially Fit

70% of 4BC listeners are investors

Think Key Decision Makers

60% of 4BC listeners are Main Grocery Buyers

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Think Life Changing Advice

50% listen with a high level of attention

Think Home Improvements

54% of 6PR listeners intend to renovate in the next 12 months

Think Financially Fit

71% of 6PR listeners are investors

Think Key Decision Makers

62% of 6PR listeners are Main Grocery Buyers

Source: Nielsen CMV, Metro Survey 3 2021, fused radio data, Cume(000s), Mon-Sun 5.30am, 2GB AP18+ vs Sydney AP18+. Nielsen CMV, Metro Survey 3 2021, fused radio data, Cume(000s), Mon-Sun 5.30am, 3AW AP18+ vs Melbourne AP18+. Nielsen CMV, Metro Survey 3 2021, fused radio data, Cume(000s), Mon-Sun 5.30am, 4BC AP18+ vs Brisbane AP18+. Nielsen CMV, Metro Survey 3 2021, fused radio data, Cume (000s), Mon-Sun 5.30am, 6PR AP18+ vs Perth AP18+.

Did you miss the Nine Upfront 2022?

Hear from Tom Malone, Nine's Managing Director - Radio
and Deborah Knight, Nine Radio Host, on the most dynamic platform in the media landscape today...

To find out what your brand can achieve with a local Nine Radio partnership, request a tailored response to help realise your marketing objectives.

A New Generation Of Talk Radio

Australia has made the switch

It's time you started a conversation with Nine Radio

 

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Nine Radio


Hosted by Australia's most engaging broadcasters, Nine’s talk radio stations 2GB, 3AW, 4BC and 6PR are a direct line into the moods, thoughts and opinions of Australians. The intimacy, immediacy and authenticity delivered by a radio host means it’s a platform that allows you to talk to your customers. And at Nine Radio, we are having a conversation with over 2 million potential customers every week.

Talk Radio for a new generation


Through Nine Radio we have developed a powerful and agile platform that will allow brands to move quickly, reach a valuable target audience, and deliver real business results to guarantee return on investment.

Over the past year Nine Radio has gone through a period of incredible change. Household names like Deb Knight, Jim Wilson and Russel Howcroft have brought a new edge and diversity to our radio offering, while Neil Breen and Scott Emerson in Brisbane, alongside our all-new local lineup in Perth, make us more relevant than ever to our listeners.

Led by the people who know how to talk to Australia. These are the voices of their cities. Voices that convey trust and drive engaged conversations.

How do we compare to other radio networks?

Nine Radio’s talk network has dominated the latest radio survey, with Sydney’s 2GB and Melbourne’s 3AW maintaining their No.1 position and increasing their respective audience shares.

On a network basis, GFK Survey 6 2021 saw Nine Radio’s cumulative audience jump by 9.2% in total people and 7.7% in 35-64s. This is the network’s best-ever result.

Survey 6 also saw 2GB record its highest ever ratings*. Breakfast host Ben Fordham is No.1 with a 18.8% share (up 2 points) this is his highest survey result, while Mornings host Ray Hadley drew a phenomenal 20% share in his shift.

In Melbourne, Ross and Russ retained their No.1 spot in Breakfast with a 24.6% share up 2.9 points and 3AW Mornings with Neil Mitchell saw a lift of 3.4 points to draw a 20.7% share.

Brisbane’s 4BC saw a station wide lift with Neil Breen’s Breakfast program drawing an 8.1% share.

Greg Byrnes, Nine Radio’s Head of Content, says: “It’s been a tough few months for Sydney and Melbourne but the audience knows 2GB and 3AW is the source of trusted news and opinion. We’re proudly live and local and that’s seen a big jump in audience across the network. But today’s result for 2GB is extraordinary and 3AW is once again among record highs.”

*Radio Ratings data made available in Gold Standard software only goes back to 2004.

 

2GB No.1 Sydney 16.4% Station Share

3AW No. 1 Melbourne 18.1% Station Share


Ross & Russel 24.6% audience share in Melbourne (Breakfast)


Neil Breen 8.1% audience share in Brisbane (Breakfast)


Gareth Parker 8.4% audience share in Perth (Breakfast)


Liam Bartlett 7.8% audience share in Perth (Morning)

Source: GfK Radio Ratings, SMBP Survey 6 2021 - 2GB, 3AW, 4BC, 6PR.

Nine Radio is the ultimate connection platform with +2 million weekly listeners


Nine Radio is a platform that allows you to talk to your customers.

More of them. More often. Across more weeks of the year than any other media business in Australia.

Our audiences aren’t just a demographic, they are loyal listeners, and because they are loyal it means nearly 50% of them can only be reached on Nine’s stations.

Did you miss the Nine Upfront 2022?

Hear from Tom Malone, Nine's Managing Director - Radio
and Deborah Knight, Nine Radio Host, on the most dynamic platform in the media landscape today...

NineGalaxy_Primary

Streamline the way you buy Total Audio with Nine Galaxy

Devices

Nine Radio has unveiled the next stage of its digital transformation, highlighting the importance of first-party data as it accelerates towards a total audio proposition for advertisers.

Buy live linear, live streaming and podcast, all delivered using Nine Galaxy and powered by Nine’s unique first-party data, giving brands an addressable audio platform at scale.

The future of Radio is Total Audio

Speaking at the Nine 2022 Upfront presentation, Tom Malone, Nine’s Managing Director – Radio, confirmed that Nine Radio had implemented single sign-on (SSO) across its digital radio platforms, to complement its existing logged-in users and Nine’s wider data pool of 14 million people.

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Find out why our obsession with age is costing Australian marketers billions with Nine's new research: Blind Spot.

Is your brand ready to turn down the music and start a conversation?

Contact us for more information on how your brand can leverage the power of Nine Radio to deliver real business outcomes.

Brooke Corte: Money News, shares her top tips on turning renewed optimism into something tangible

Brooke Corte, host of Money News shares her three top tips on how small business owners can make the most of the economic situation we are in right now, by turning renewed optimism into something tangible.

Corte’s tips include:

Tip 1: Connect with your customers
Tip 2: Do something new
Tip 3: Adopt an optimism bias strategy

To find out more details on each of her tips, watch the short video.