Rugby on Nine

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UNLOCK THE POWER OF
RUGBY ON NINE IN 2022

Nine is the home of Rugby Union. Reaching more fans than ever before across the year. A major global sport and truly multi-cultural game, which connects Australia with the rest of the world on an international stage.

It's the game they play in heaven, and Rugby on Nine in 2022 will see fans feasting on an unrivalled commitment to premium Rugby content spread across our Television, Radio, Digital and Print offering.

Featuring a commentary team lineup of Rugby Union superstars and experts led by Roz Kelly and Nick McArdle, Wide World of Sports will produce every game shown on Nine and Stan Sport, with cutting-edge technology and studios that offer the best possible experience for Rugby fans.

To find out what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

Check out what's to come for Rugby on Nine this season...

Rugby Union is a compelling platform for brands - offering authenticity, excitement and connection with millions of highly engaged fans.

From the Rugby purist to the casual viewer, Nine covers all the action - with broadcasts of Wallabies and Wallaroos test matches, plus a Super Rugby Pacific match every Saturday night live on 9Gem throughout the season.

And with Nine's WIN network partnership, it really is a sport that touches all corners of the community.

CAPTIVATING MORE HIGHLY ENGAGED FANS THAN EVER BEFORE

Reached 4.8 million Aussies in 2021
Metro + Regional 

9NowGemWin

Record breaking Super Rugby AU Final in 2021

Eyes on Nine for the eToro France Series Finale in 2021

Reached over the duration of The Rugby Championship in 2021

Source: OzTAM Metro + Regional Data, Nine Network, Cumulative Reach, Super Rugby, July Test, Bledisloe Cup, Rugby Championships, 19/2/2021 – 2/10/2021, YOY v Channel 10 Super Rugby 2020, Consolidated 7 data.

RUGBY ON NINE CONNECTS WITH HEARTLAND AUSTRALIA

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Super Rugby Regional Viewers in 2021

Rugby Championship Regional viewers in 2021

Source: OzTAM Regional Data, Nine Network, Total People, People 25-54 & Men 18-54, Cumulative Reach, Super Rugby, July Test, Bledisloe Cup, Rugby Championships, 19/2/2021 – 2/10/2021, Consolidated 7 data.

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Rugby Storytelling Across Nine's platforms

Nine broadcasts every game with an always on strategy across 9, 9Gem and 9Now, including amplification across our news and current affairs portfolio as well as the Today Show, weekly updates on Nine Radio, in depth analysis within our publishing mastheads, alongside Stan Sport for the Rugby purist who wants to see every single game in high definition, live and on-demand.

Rugby - TV Amplification

TV

Network amplification across Today Show and Nine's News and Current Affairs.

Mics

RADIO

Weekly code updates from Nine's Rugby commentary team across WWOS radio on 2GB and 4BC.

Rugby - Publishing

PUBLISHING

Sydney Morning Herald and Age Rugby page views up 23% year-on-year.

Rugby - WWOS

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With dedicated columnists and reporters.

2.6 Million Unique Visitors
4.6 Million Visits
1.5 Million Total Streams

Rugby - Social

SOCIAL

3x Rugby social channels up 120% year-on-year. 

Source: Roy Morgan database ending June 2021. OzTAM Metro + Regional Data, Nine Network, Cumulative Reach, Super Rugby, July Test, Bledisloe Cup, Rugby Championships, 19/2/2021 – 2/10/2021, Consolidated 7 data.​ GfK Radio Ratings, SMBP Survey 6 2021, Mon-Sun 5.30am-12MN, Cume (000s), Nine Talk Radio – 2GB, 3AW, 4BC, 6PR; Nielsen Consumer and Media View National Online Survey S03 2021. Fused April 2021; Roy Morgan Asteroid single source database for the 12 months ending June 2021.​ Adobe Analytics, WWOS – Rugby, 19/2/21 – 4/10/21, unique visitors, visits, page views; Internal Brightcove data, WWOS – Rugby, 19/2/21 – 4/10/21 total streams, viewed minutes

One Network covering all the action

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Hospital Cup & Shute Shield
July Test
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Wallabies Spring Tour
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Realise Big Ideas
and drive results
for your brand

Big ideas make brands famous.
As does the power of premium sporting content.

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best Rugby Union content. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.

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ISUZU LEVERAGED A CROSS-MEDIA RUGBY PARTNERSHIP TO DELIVER HIGH IMPACT MARKETING MOMENTS

Nine x Isuzu

CHALLENGE: At the heart of every Isuzu lies a tried and tested DNA of a refined combination of power, efficiency and reliability. In 2021 Isuzu wanted to bring this to life through the launch of the latest Isuzu D-MAX and MU-X, and to ultimately connect their product with a male audience.

SOLUTION: Rugby on Nine was identified as the perfect sporting vehicle to support Isuzu, over 33 weeks, through compelling storytelling across our Total TV offering - including Channel 9, 9Now and Stan Sport, alongside print executions and radio integrations.

RESULTS: Utilising Nine's Rugby Union coverage, Isuzu put their brand message at the heart of the action - with a campaign consisting of a pre-match Game Changer TVC, Live Break TVC, Billboards, Half time Key Moment, Radio integration and much more.

PUT YOUR BRAND AT THE HEART OF THE ACTION WITH RUGBY UNION ON NINE IN 2022

Sports marketing is a powerful tool that many brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the ability to connect brands with fans.

There is plenty of opportunity available to grow your brand through the power of Rugby Union on Nine in 2022. We're up for the challenge. Brief us today.

Rugby Scale

To find out more about what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

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Spread the joy of gifting this Christmas with Nine Radio

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As we enter into the final quarter of 2021, Australians more than ever before are looking forward to the festive season. To be reuinted with friends and family, celebrate, indulge and explore what Australia has to offer once again.

For Christmas this year, advertisers in partnership with Nine Radio will bring a sense of joy to our listeners - especially when it comes to gifting to those we love.

Through Nine's Unboxing Christmas research, we found two key spaces for brands to tap into this year.

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To be more considered

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To take time to indulge

Nine's Unboxing Christmas research looks ahead to the trends in retail, food and culture which will influence our purchasing decisions during the festive season.

Through the findings, we discovered two key spaces for brands to tap into – to be more considered and to take time to indulge. Both of which align perfectly to the notion of gifting.

Nine Radio online shoppers are primed for gifting this holiday season

61% have purchased online in the past month (clothes, books, magazines, music, groceries)

20% have spent $300 or more online in the past month

59% are firmly rooted in tradition and family values

43% have a household income of $100K+

60% are decision makers for purchasing clothing / footwear

34% have children in the home aged 0-17 years

Source: Nielsen CMV, Metro Survey 5 2021, Fused Radio Data, Cume (000s), Mon-Sun 5.30am-12MN, Nine Talk Radio AP14+ vs SMBP AP14+. Online Shoppers = Nine Talk Radio AND purchased online in the past month. GfK Radio Ratings, SMBP Survey 5 2021, Mon-Sun 5.30am-12MN, Nine Talk Radio – 2GB, 3AW, 4BC or 6PR AND Online Shoppers (purchase clothes, food/ groceries, books/magazines, music or other products online) % of All Nine Talk Radio listeners AP10+, unless otherwise stated.

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Conversation

Radio Awareness

Awareness

Radio Advocacy

Advocacy

Radio Inspiration

Inspiration

How gifting comes to life across Nine Radio

By leveraging the depth and breadth of the Nine Radio network, we’re ready to help your brand share the message of gifting joy this holiday season.

Integration
Leverage editorial influence by integrating your brand into a contextual conversation through bespoke segments or win the attention of listeners via engaging promotional giveaways.

High Impact Sponsorships
Align your brand to contextually relevant environments and editorial conversations via sponsorship, to consistently position your brand top of mind.

Talent Back your brand
Inspire listeners with gifting ideas for friends and family via Live reads - harnessing the credible and recognisable voices of Nine Radio talent.

Commercial Airtime
Drive brand awareness with  gifting themed creative – positioning your brand’s product offering front of mind with audio delivered at scale, locally or nationally.

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Make your brand famous through the power of creativity

Powered Studios is your one-stop production house for premium radio commercials

Big ideas make brands famous. Brief us, use us, and challenge us. We have a big idea for every budget, underpinned by Australia’s best audio content.

Working directly with clients to develop campaign concepts.

Scripting by some of the finest radio creative writers on offer.

Utilising a talent bank of the best professional voice overs in the country - recorded and produced in state-of-the-art recording studios.

We provide music, sound effects and can create bespoke jingles and sonic branding.

Access to trusted Nine Radio talent to bring your story to life.

End-to-end radio commercial production.

To wrap up...

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Nine Radio's listeners are primed for gifting this Christmas

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Key spaces to tap into this Christmas are around being more considered, taking time to indulge, and enjoying everything Australia has to offer

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There are a range of impactful and creative ways to meaningfully connect through gifting with Nine Radio

Contact us for more information on how your brand can leverage the power of Nine Radio to deliver real business outcomes this holiday season.

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A New Generation Of Talk Radio

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Australia has made the switch.
It's time you started a conversation with Nine Radio.

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Hosted by Australia's most engaging broadcasters, Nine’s talk radio stations 2GB, 3AW, 4BC and 6PR are a direct line into the moods, thoughts and opinions of Australians. The intimacy, immediacy and authenticity delivered by a radio host means through the power of Nine Radio, we're having a conversation with nearly 2 million potential customers every week.

Nine Radio is the ultimate connection platform

Through Nine Radio we have developed a powerful and agile platform that will allow brands to move quickly, reach a valuable target audience, and deliver real business results to guarantee return on investment.

Nine Radio is a platform that allows you to talk to your customers.
More of them. More often. Across more weeks of the year than any other media business in Australia.

Our audiences aren’t just a demographic, they are loyal listeners, and because they are loyal it means nearly 50% of them can only be reached on Nine’s stations.

How do we compare to other radio networks?

Nine Radio Finishes 2021 on a High

Nine Radio has finished 2021 as the clear No.1 in the key markets of Sydney and Melbourne and demonstrated strong growth across Brisbane and Perth in the final survey of the year.

GfK Survey 8 saw Sydney’s 2GB and Melbourne’s 3AW again retain their undisputed leadership positions as the No.1 stations in each city throughout all 2021.

In Sydney, 2GB Breakfast host Ben Fordham has finished his second year on air with a dominant 18.5% share, while in Melbourne Ross and Russ on 3AW Breakfast have finished with a phenomenal 24.1% share. In Mornings Ray Hadley and Neil Mitchell both remain the most listened to presenters in their respective timeslots.

This survey also saw strong results for Brisbane’s 4BC with Breakfast host Neil Breen finishing the year with a 10.7% up 1.4 points. This is Breen’s highest result ever and the best 4BC Breakfast result in 13 years. Ray Hadley was again No.1 in 4BC Mornings in talk with a 11.1% share.

In Perth 6PR also finished the year strongly with Gareth Parker in 6PR Breakfast lifting 0.6 points to a 9.9% share while 6PR Mornings host Liam Bartlett lifted 1.2 points to a 9.2% share.

Greg Byrnes, Nine Radio’s Head of Content, says: “The past 12 months have shown why Talk Radio is the trusted source of news and opinion. Australians turned to us in record numbers as they sought live and local content. We thank our listeners for sticking with us and assure them we’ll be relevant, setting agendas and working ever harder in 2022.”

2GB No.1 in Sydney with an audience share of 14.5%

Ben Fordham Live No.1 Breakfast Show with an audience share of 18.5%


3AW No.1 station in Melbourne - Breakfast, Morning, Afternoon, Drive & Weekends


4BC posts audience growth with an audience share of 8% People 10+


4BC Mornings with Ray Hadley Brisbane's No.1 Mornings Talk Show with an audience share of 11.1%


6PR Mornings with Liam Bartlett Perth's No.1 Mornings Talk Show

Source: GfK Radio Ratings, SMBP Survey 8 2021 - 2GB, 3AW, 4BC, 6PR.

Did you miss the Nine Upfront 2022?

Hear from Tom Malone, Nine's Managing Director - Radio
and Deborah Knight, Nine Radio Host, on the most dynamic platform in the media landscape today...

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Streamline the way you buy Total Audio with Nine Galaxy

Devices

Nine Radio has unveiled the next stage of its digital transformation, highlighting the importance of first-party data as it accelerates towards a total audio proposition for advertisers.

Buy live linear, live streaming and podcast, all delivered using Nine Galaxy and powered by Nine’s unique first-party data, giving brands an addressable audio platform at scale.

The future of Radio is Total Audio

Speaking at the Nine 2022 Upfront presentation, Tom Malone, Nine’s Managing Director – Radio, confirmed that Nine Radio had implemented single sign-on (SSO) across its digital radio platforms, to complement its existing logged-in users and Nine’s wider data pool of 14 million people.

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Find out why our obsession with age is costing Australian marketers billions with Nine's new research: Blind Spot.

Is your brand ready to turn down the music and start a conversation?

Contact us for more information on how your brand can leverage the power of Nine Radio to deliver real business outcomes.

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Think Exclusive with Nine Radio

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Think
Exclusive

Almost 50% of our audience are

You can't reach them anywhere else

Nine Radio allows you to talk to your customers

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OUR AUDIENCES AREN'T JUST A DEMOGRAPHIC, THEY ARE LOYAL LISTENERS

In fact, almost 50% of them are exclusive to Nine Radio. You can’t reach them anywhere else.

Our audiences are rich, and complex, with a range of views, needs, listening motivations and money to spend.

When addressed in the right way, our audiences can deliver real, meaningful results for your brand.

A DIRECT LINE INTO THE MOODS, THOUGHTS AND OPINIONS OF OUR DIVERSE AUSTRALIAN AUDIENCES

Nine’s local Talk Radio stations 2GB in Sydney, 3AW in Melbourne, 4BC in Brisbane and 6PR in Perth are led by the people who know how to talk to Australia.

These are the voices of their cities. Voices that convey trust and drive powerful, intimate conversations across more weeks of the year than any other media business in the country.

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Talk To...

2GBBAnner

Think Financially Fit

69% of 2GB listeners
are investors

Think Home Improvement

50% of 2GB listeners intend to renovate in the next 12 months

Think Key Decision Makers

65% of 2GB listeners are the household financial decision makers

Think Greater Cut Through

2GB listeners are more likely to listen through ad breaks

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Think Greater Cut-Through

3AW listeners are more likely to listen through ad breaks

Think Home Improvement

53% of 3AW listeners intend to renovate in the next 12 months

Think Key Decision Makers

57% of 3AW listeners are the Main Grocery Buyers

Think Auto

67% of 3AW listeners are the household decision makers for cars & motoring

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Think Essential Routine

42% of 4BC listeners say radio is an essential part of their lives

Think Auto

67% of 4BC listeners are the household decision makers for cars & motoring

Think Financially Fit

70% of 4BC listeners are investors

Think Key Decision Makers

60% of 4BC listeners are Main Grocery Buyers

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Think Life Changing Advice

50% listen with a high level of attention

Think Home Improvements

54% of 6PR listeners intend to renovate in the next 12 months

Think Financially Fit

71% of 6PR listeners are investors

Think Key Decision Makers

62% of 6PR listeners are Main Grocery Buyers

Source: Nielsen CMV, Metro Survey 3 2021, fused radio data, Cume(000s), Mon-Sun 5.30am, 2GB AP18+ vs Sydney AP18+. Nielsen CMV, Metro Survey 3 2021, fused radio data, Cume(000s), Mon-Sun 5.30am, 3AW AP18+ vs Melbourne AP18+. Nielsen CMV, Metro Survey 3 2021, fused radio data, Cume(000s), Mon-Sun 5.30am, 4BC AP18+ vs Brisbane AP18+. Nielsen CMV, Metro Survey 3 2021, fused radio data, Cume (000s), Mon-Sun 5.30am, 6PR AP18+ vs Perth AP18+.

Did you miss the Nine Upfront 2022?

Hear from Tom Malone, Nine's Managing Director - Radio
and Deborah Knight, Nine Radio Host, on the most dynamic platform in the media landscape today...

To find out what your brand can achieve with a local Nine Radio partnership, request a tailored response to help realise your marketing objectives.

  • This field is for validation purposes and should be left unchanged.

Brooke Corte: Money News, shares her top tips on turning renewed optimism into something tangible

Brooke Corte, host of Money News shares her three top tips on how small business owners can make the most of the economic situation we are in right now, by turning renewed optimism into something tangible.

Corte’s tips include:

Tip 1: Connect with your customers
Tip 2: Do something new
Tip 3: Adopt an optimism bias strategy

To find out more details on each of her tips, watch the short video.