Talking Media with Nine: Data, AI and Marketing – Charting the Uncharted in 2024

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Episode One

Data, AI and Marketing - Charting the Uncharted in 2024

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MARKETERS ARE ON THE FRONT LINE

Nine’s Liana Dubois and Suzie Cardwell with ADMA’s Andrea Martens discuss incoming post-privacy, post-cookie impacts

Seismic shifts in data privacy, the demise of third-party cookies, and the burgeoning influence of Artificial Intelligence (AI) make 2024 “the most pivotal year for marketers in decades,” warns ADMA CEO Andrea Martens, with marketers “on the front line” for ensuring compliance under the new rules of engagement. Nine’s CMO Liana Dubois, Chief Data Officer Suzie Cardwell and ADMA CEO Andrea Martens, unpack what’s coming rapidly down the track. 

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Data privacy impacts

The year heralds the most extensive review of the Privacy Act since its late-1990s inception. What we know so far is these changes redefine personal information and place new demands on businesses. Companies must adapt to these legal shifts, balancing the collection and use of consumer data with heightened transparency and ethical considerations. This evolution challenges marketers to rethink their data strategies, pushing them towards more responsible and transparent practices in how they handle customer information.

In another seismic shift, the imminent removal of the Small Business exemption spells a broader impact. Marketers across businesses of all sizes now face the challenge of pre-emptively considering the use of data, weighing its benefits against privacy and ethical risks. The narrative shifts from data collection to responsible data stewardship, emphasising consent, transparency, and consumer protection. As ADMA CEO Andrea Martens puts it: “There’s a real shift in the onus of responsibility from customer to the business to act more responsibly, and to be more transparent in the data practices and notices. Businesses will need to decide if collecting data is worth the risk.”

Cookies crunch

Suzie Cardwell addresses the game-changing scenario of third-party cookie deprecation, a move set to redefine digital advertising. This development underlines the importance of first-party data, marking a critical juncture for targeted communication and audience engagement strategies. The reliance on third-party cookies has been a cornerstone of digital marketing; its absence necessitates a fundamental reassessment of targeting practices. Marketers are now compelled to develop more direct, consent-based relationships with consumers, fostering trust and relevance in an increasingly privacy-conscious world. Cardwell stresses the importance of transparency in data collection and consent management, especially with new types of data being considered personal information. “We need to make sure that with those new types of data, if we are collecting it, first of all, we're very transparent with the consumer about the fact that we're doing that” she says. Plus, if people decide they don’t want their data held, businesses need to make opt-outs easy.

AI
ascendancy

AI’s ascent in the marketing domain offers a blend of challenges and opportunities. It automates mundane tasks, freeing marketers to focus on creative and strategic endeavours. However, ethical considerations and the need for responsible AI governance cannot be overstated. The integration of AI in marketing must be approached with a blend of enthusiasm and caution, ensuring data integrity and ethical usage. AI's potential to personalise customer experiences is counterbalanced by the need for transparency and adherence to privacy norms. Liana Dubois sees AI's potential to enhance customer experiences and personalise marketing efforts as significant, but it must be balanced with ethical considerations. She says: “The idea of [AI] can only be as good as the tradesperson using it.”

CMO warning

Businesses that are already applying best data practices “don’t need to be worried” about incoming privacy law changes, says Martens. “It is the marketers that believe compliance sits somewhere else in the business, that it sits with the legal teams or their agencies, they’re actually the ones that need to get across the changes. Because the reality is that the marketers are the ones that are going to be at the front line … It is not something that can be delegated to another department.”

In this context, internal collaboration within companies takes on paramount importance. As organisations grapple with the complexities of new data privacy regulations, the phasing out of third-party cookies, and the ethical integration of AI, the need for cohesive internal strategy becomes clear. Departments such as marketing, legal, data management, and technology must work in unison to navigate these changes effectively. This internal synergy is not just about compliance or technology adoption – it’s about creating a unified vision that places the consumer at the forefront, ensuring that all facets of the company are aligned in their approach to these new challenges.

Summary 

The year 2024 marks a significant turning point for marketers. Balancing the technical aspects of data privacy, cookie deprecation, and AI with the art of creativity and consumer centricity will be key to navigating these changes successfully. As we embrace these challenges, the internal focus must be on transparency, ethics, and collaboration whilst building trust and providing value to the consumer.

Key take-aways 

Embrace transparency in data handling: Understand and adapt to evolving data privacy regulations. Be clear about what data you’re collecting and why, ensuring transparency with consumers.

Focus on first-party data: With the deprecation of third-party cookies, shift your focus to building and leveraging first-party data. Develop direct relationships with your audience based on trust and consent.

Collaborate for better insights: Work collaboratively within your organisation and with external partners to share insights and strategies. This can help in better understanding and navigating the changing marketing landscape.

Prepare for AI integration: Acknowledge the role of AI in marketing and prepare for its ethical and effective use. AI can automate routine tasks and enhance customer experiences, but it must be managed responsibly.

Stay informed and adaptable: Continuously educate yourself about new laws, technologies, and market trends. Be adaptable in your strategies to stay ahead in a rapidly evolving digital environment.

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Tipping Point Australia

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A game show phenomenon with a NEW Aussie twist

Off the back of the breakout success of Tipping Point UK, Nine has created our very own supercharged version for Aussie fans.​

​For the first time, filmed in front of a live audience, this high-stakes game show will go to air at 5.00pm on week nights, leading into the 9News 6.00pm bulletin in 2024.​

​Our local version has our own format twists – from the introduction of Temptation Jackpot to a brand-new studio and upgraded Machine, which will excite Tipping Point tragics and a new breed of fans alike.​

Don’t miss out on your chance to invest with low-risk and maximum reward. ​

Led by Nine's super host Todd Woodbridge

In 2024, fresh from his Australian Open commentating duties, Todd Woodbridge takes on his latest challenge as host of Nine’s Tipping Point.​

He is one of the network’s pre-eminent hosts, having been a part of Nine’s Ashes coverage, the Australian PGA golf tournaments and Postcards.  He will also feature in Nine’s coverage of the 2024 Olympic Games in Paris.

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Tipping Point Australia is what viewers have been waiting for

It’s not often that a new format comes along that is a proven global sensation and is easily accessible for brands. Tipping Point has already amassed a cult following in Australia through the UK version, attracting a game show-loving audience in this timeslot for over 20 years.

Connecting with game-show lovers at 5pm for over 20 years

We know who they are & how to engage them

%

55% Female

%

45% Male

People
Eye

Average Audience per episode

TV

Average Weekly Reach

%

Aged 25 - 32

%

Are the grocery shopper

Source: OzTAM Metro (5CM) and Regional Combined Panel, Week 7-34 2023, Mon - Fri, 17:00 - 17:59, Channel 9, Avg Aud, Avg Weekly Reach, Total People (demo attributes by sex & age group) Consolidated 7​. TV MAP VOZ Analyser, VOZ Data 4.0 © OzTAM Pty Limited [2023], 12/2/23 - 26/8/23, Nine Content, 17:00-18:00, Average Audience, Mon - Friday, National, Linear TV. TV MAP VOZ Analyser, VOZ Data 4.0 © OzTAM Pty Limited [2023], 12/2/23 - 26/8/23, Nine Content, 17:00-18:00, Total Grocery Shopper, Average Audience, Mon - Friday, National, Linear TV.  

The Tipping Point Trifecta

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There are plenty of playful opportunities for your brand to interact with this audience

The Tipping Point  for your brand

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Temptation Jackpot

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Viewer At Home Trivia

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Mystery Prize Provider

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Own The Last Break

To find out what your brand can achieve with Tipping Point Australia, request a tailored response to help realise your marketing objectives.

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NRL on Nine 2024

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NRL ON NINE IS
IN A LEAGUE OF ITS OWN

The NRL on Nine is a mega-marketing platform where brands can connect seamlessly and contextually across a unified platform ecosystem. The result? Reaching highly engaged, passionate super fans across moments of unrivalled impact.

To find out what your brand can achieve with an NRL partnership, request a tailored response to help realise your marketing objectives.

CHECK OUT WHAT'S
IN STORE IN 2024

NRL on Nine is the greatest game of all, uniting people regardless of their background as they barrack for their team. And for over 30 years, Nine's Wide World of Sports has been a very proud part of it. This season, a new history awaits.

tHE BEST NRL COVERAGE, EVERY WEEK
broadcasting australia's biggest games in footy

The best NRL content delivered to our audiences on demand wherever and whenever they want. From the All Stars fixtures in February, right through to the internationals in November, and everything in between. The NRL offers 32 weeks of continuous content, spread across key competitions and underpinned by Nine's 24/7 conversation, providing opportunities to create bespoke campaigns around calendar moments. Weekly news and magazine shows support and drive the stories, providing opportunities for your brand to always be part of the conversation.

AUSTRALIA'S MOST EXCITING SPORT
UNLEASHED IN LAS VEGAS

For the first time ever, the NRL Telstra Premiership season will kick off on American soil. The 2024 season opening double-header will make history on Saturday, March 2, at the world’s greatest arena, Allegiant Stadium.

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FEBRUARY 11
SINGLE MATCH

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MARCH 2
TO OCTOBER 1

Men's NRL

MAY 31
TO JULY 12

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JUNE 1
TO JUNE 22

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JULY 22
TO OCTOBER 1

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SEPTEMBER 8
TO OCTOBER 1

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24_7 conversation

FEBRUARY 11
SINGLE MATCH

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MARCH 2 TO
OCTOBER 1

Men's NRL

MAY 31 TO JULY 12

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JUNE 1 TO JUNE 22

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JULY 22 TO
OCTOBER 1

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SEPTEMBER 8
TO OCTOBER 1

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24_7 conversation mobileview

NINE’S TOTAL MEDIA POWERHOUSE

REACHING AUSSIES NO MATTER WHERETHEY ENGAGE

Rugby league on Nine is powered by an unrivalled cross-platform. With total television coverage including live-in-play simulcast, high-definition Broadcast Video on Demand, our vast publishing environment, and highly engaging audio products. And the reality is that a sport is only as big as its fans, and the NRL has a fanbase that’s in a league of its own.​​

Nine is the only place that covers every moment and every story, whenever and wherever NRL fans choose to engage.

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BROADCASTING +750 HOURS OF
LIVE NRL MATCHES

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Reaching 15.7 million in 2023, we offer not just the linear experience on Channel 9 but also Australia’s leading on-demand and streaming platform 9Now, creating new ways for brands to tell their story.

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AIRING +800 HOURS OF
NRL RADIO CONTENT

TOTAL AUDIO

Reaching 2 million across radio in 2023, we are a direct line to the footy fans of the nation. We serve up the biggest and best footy Australia has to offer, with world-class analysis of all the action on and off the field across talk radio, streaming and podcast.

Publishing

PUBLISHING +30,000
NRL ARTICLES

TOTAL PUBLISHING

Reaching 16.3 million in 2023, we are first with the agenda-setting stories. But we don’t just tell our readers what happened, we tell them how and why it happened. It’s that unique insight that sets us apart. Amplified by our digital offering, from bite sized digital magazine shows on Wide World of Sports to highlights and expert editorial opinion.

Source: GfK Radio360 Ratings, SMBP Survey 6 2023, Mon-Sun 5.30am-12MN, Cume (000s), Nine Radio - 2GB, 3AW, 4BC, 6PR, AP10+.Roy Morgan Research; People 14+ for the 12 months ending September 2023
Total Nine Publishing includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!VOZ Data 5.0 © OzTAM Pty Limited [2023]. TVMAP VOZ ANALYSER, NATIONAL, CYTD 2023, S-S 0200-2559, Network Nine & Affiliates, Total TV, TV, BVOD, Cumulative Reach, based on Matching "Primary Description records = contains FRIDAY NIGHT NRL GOLDEN, KNOCK OFF, ANZAC DAY FOOTY, NRL LIVE, NRL GRAND FINAL, RUGBY LEAGUE FINAL SERIES, Total People, When Watched Basis 

Men's NRL

NINE'S NRL FANS CAN'T GET ENOUGH
OF THE SPORT THEY LOVE MOST

The men’s NRL premiership competition is stacked with world-class talent: the electric Reece Walsh, dynamic David Fifita, wily Shaun Johnson and rampaging Reuben Cotter. Other-worldly athleticism combines with brute force. Tough carries blend with acrobatic finishes, pace with flair, physicality with sportsmanship.

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EXPANDED IN 2023,THE 11 WEEK NRLW SEASON HAS BROUGHT IN NEW FANS & AUDIENCES

THE COMPETITION STANDS TO GAIN FROM THEGROWING POPULARITY OF WOMEN'S SPORT

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australia's most talked aboutseries in sport

State of Origin needs no introduction. It’s the most talked about series in Australian sport, and it will return in 2024 exclusive to Channel 9 and 9Now. The men’s and women’s State of Origin series ignite unparalleled excitement among fans as they eagerly anticipate the clash between rival states. These match-ups showcase the pinnacle of rugby league skill and determination with state pride, creating an electric atmosphere that resonates with fans across the nation.

Plus, in 2024 there will be three State of Origin women’s games, a first for the groundbreaking series.

AUSTRALIANS REACHED ACROSS 3 matches in 2023

streaming audience
state of origin series 2023

australians reached
women's state of origin 2023

Source: VOZ Data 4.0 © OzTAM Pty Limited [2022]. NATIONAL, Network Nine & Affiliates + 9Now, Total People, Distinct Count of VOZ ID, 15 consecutive sec viewing qualifier BVOD events, R Flag = 0 for TV Events, based on Matching "Primary Description records = contains "STATE OF ORIGIN RUGBY LEAGUE NSW V QLD 1ST -MATCH", "STATE OF ORIGIN RUGBY LEAGUE NSW V QLD 2ND -MATCH", "STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 3RD -MATCH" 08/06/2022, 26/06/2022, 13/07/2022,- Numbers show below are from Nine datawarehouse, When Watched Basis, NOT OzTAM Gold Standard Accredited; OzTAM Live VPM, State of Origin, 2023 v 2022, includes coviewing on connected tv devices.

if it matters to fans
nine will deliver

Sports marketing is a powerful tool that many brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the ability to connect brands with fans.

And Nine's unrivalled cross-media NRL offering does just that. It connects with millions of Aussie fans, year after year. Footy fans who are passionate, highly engaged, have money to spend, and immerse themselves in premium footy content week after week across the full NRL season.

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The reigning premier
of creativity and results

Big ideas make brands famous.
As does the power of premium sporting content.

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best NRL content spanning television, digital, print and radio. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.

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CREATING A NEVER-BEFORE-ACCESSED OPPORTUNITY,
WESTPAC OWNED THE 20 METERS UP TO THE TRY LINE

Challenge: Westpac wanted to deepen their connection with everyday Australians in emotionally fuelled moments. Seeking a way to amplify their brand around the game Australians love.

Solution: Through Gemba’s platform The Westpac Red Zone, fans were connected to every unmissable moment in Nine’s exclusive coverage of every NRL Friday, Finals and NRLW match.

Execution: The Red Zone Analyser was supported by the expert commentary team who would unpack the action from the main playmakers in game-defining moments.

Westpac red Zone Mocks

Recall of Westpac Red Zone

Above broadcast integration benchmark

Uplift in positive awareness from pre-wave viewers

Source: Gemba NRL Interim Report 2023

nrl on nine​
your partner in business

A powerful Nine ecosystem across TV, Digital, Audio and Publishing with several ways to connect with footy fans at scale across Australia.​

Our commitment to brand partners is that our framework provides flexibility and adaptability to deliver customised solutions. 

Request a tailored response to help realise your marketing objectives.

Request more information - GENERIC

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Nine’s plan for 2024: Adload overhaul, FAST TV push, personalisation play and more

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Nine’s plan for 2024: Adload overhaul, FAST TV push, personalisation play and bankable measurement amid risky numbers game

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Liana Dubois
Chief Marketing Officer, Nine

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Michael Stephenson
Chief Sales Officer & Managing Director - Local Markets, Nine

Geoff

Geoff Dyer
Director of Network Scheduling, Nine

Australia’s booming TV and digital video market is worth $7 billion in advertising, but increasing competition for that prize risks fuelling misinformation and marketer confusion. Nine’s CMO Liana Dubois, CSO & Managing Director of Local Markets Michael Stephenson, and Director of Network Scheduling Geoff Dyer unpack the bankable growth opportunities, new formats, channels, tech – and advertiser watch-outs – for 2024.

A numbers game

Combined with television in all its forms, the Australian digital video market annually attracts seven billion in advertising dollars. It’s increasingly complex, with streamers now launching ad tiers, global video platforms pushing hard for a larger share of the spoils, and a long tail of social players staking their own claims for marketer budgets.  

But the fundamentals of size, scale and measurement remain intact – and few if any can compete with total TV across those fundamentals, says Nine sales chief Michael Stephenson.   

Of the $7 billion video pie, “the total television component – the combination of metro and regional television and BVOD – is about $3.5 billion,” says Stephenson. “You’ve then got YouTube, which is about $3 billion.” After that comes the “lower value” social players and the emerging ad-funded streaming players.  

This increasingly competitive landscape, and its inherent cross-channel measurement challenges, is leading to some confusion in market, and some misinformation. Which is why marketers and media buyers require robust, reliable numbers on which to base their investments: $7 billion is a lot to misallocate.

Best data wins

Australia’s independent gold-measurement service, VOZ, set to launch as a total TV measurement currency in early 2024, vastly reduces the risk of misallocation.  

“For me, VOZ really is the game changer,” says Stephenson.

“The ability to measure reach and frequency across the total video ecosystem that total television dominates will be a game changer and will allow brands to really measure the return on investment that they’re getting from their video campaigns.”  

VOZ’s launch will also vastly reduce the complexity of TV planning and buying for advertisers, with “one source of measurement across traditional formats, live linear TV, live streaming and on demand,” across Seven, Nine and Ten, says Stephenson.  

“It allows advertisers to bring together the best of broadcast with the best of digital in one media buy, allowing you to access all parts of the marketing funnel in a way that you simply can’t do anywhere else – because no one else can measure this stuff,” he adds. “Nowhere in the world has a country been able to do this.”  

Amid talk of breakaway currencies, Stephenson thinks more complexity is the last thing marketers need – and reiterates calls for other networks and streaming platforms to lean in to the new measurement system 

“It is not an exclusive club. The opportunity for other video providers to be a part of it has always existed and exists today.”

BVOD: advertisers playing catch-up? 

Either way, BVOD’s audience growth is powering. Geoff Dyer, Director of Network Scheduling, predicts that trend to accelerate in 2024.  

Married at First Sight had over two million viewers per episode this year, and 700,000 of them were on BVOD alone. Some episodes of Love Island Australia have an audience over 300,000 on BVOD,” says Dyer, who sees those numbers continuing to climb. “It’s incredible, it’s changing so fast.”  

As such, Stephenson thinks advertisers may need to reweight budgets.  

“The challenge for brands, advertisers and agencies is not so much understanding the landscape but understanding the balance between allocation of audiences or revenue from a media buying perspective,” he says.  

“When 25 to 30 per cent of our audience in some instances is being delivered via either live stream or on-demand viewing, it would make sense that 25 or 30 per cent of your total television budget should also be transitioned there as well.  

“The market broadly is behind that curve. So I think there’s going to be a really interesting theme that you see into 2024 about brands working on getting that mix right.”

Personalisation, playback, FAST TV boom 

Two closely linked TV themes for 2024 are personalisation and viewer experience. 9Now’s new live home page is just the start, says Geoff Dyer. “There are a lot of things on the roadmap that haven’t been mentioned yet, but it all boils down to what do you want 9Now to be for you?”  

Core to the plan is “how do we create 9Now and have personalisation to bring content that’s relevant to you on top [of the live home page]?” adds Dyer. In a world almost paralysed by choice, people “want that to be simplified for them a little bit”.  

Which is where free ad-supported TV – or FAST – comes into play. That is, curated channels based on themes and genres that effectively work like a linear channel: all the shows that appeal to fans and specific audiences in one place. Pedestrian Television was the first of the network’s FAST channels out of the blocks, but Nine has a lot more coming, says Dyer.  

There'll be fast channels for everyone. Whether you’re a reality junkie, a crime buff, maybe you want to watch season after season of Love Island, we will create these premium curated channels where everyone feels like there’s something for them on 9Now, where they don’t have to make ten choices every night as to what they are watching.”  

Nine CMO Liana Dubois thinks FAST channels mark a “tipping point and transition moment” for total TV, bringing genuine addressability to a mass medium.  

“The restrictions [that apply] in a broadcast world start to get broken down, and rather than being this sort of one to many medium, which is still incredibly powerful today, we can get much more personalised and be one-to-one, but still at scale, and still deliver that reach and that impact.”

Adloads, adtech, add more 

Adloads are a key aspect of viewer experience – and Nine is now actively working on ad break architecture, says Michael Stephenson, looking at ad break lengths and formats across BVOD and FAST channels to work out the best balance for user engagement and attention.  

Meanwhile, adtech investments mean more advertisers can take advantage of highly targeted ads – down to postcode level. Nine Ad Manager, launched at Nine’s recent Upfront presentation, will even create the ad for brands in minutes via a self-serve platform using AI. Stephenson suggests it gives small to medium firms a far more compelling, premium, brand-safe and privacy-compliant alternative to social video.  

Given Nine has “almost 50 per cent share of the BVOD market”, Stephenson thinks marketers will see plenty of upside in 2024.  

“Interactive advertising, the ability to engage with ads as you're seeing them live utilising your remote control, sending information directly to your mobile device – that really takes interactivity to the next level,” he says.

“Dynamic creative optimisation, the ability to deliver up to 10,000 different creative executions off the back of one piece of video – there is a truckload of stuff happening.”  

Here’s to an Olympic-sized 2024.  

Source: OzTam (5 City Metro & Regional Combined Panel) Nine Network, Nine Content Affiliates, MARRIED AT FIRST SIGHT, Excluding Encore, Average Audience, Total People, Consolidated 28; OzTAM Live + VOD VPM, 9Now Only, Con28, Married at First Sight (30/01/2023 - 3/04/2023), includes coviewing on connected tv devices. OzTAM LIVE + VOD VPM, Love Island Australia, 30/10/2023 - 29/11/2023 v 31/10/2022 - 30/11/2022, includes co-viewing on connected TV devices. OzTAM Live + VOD VPM, 1 January 2023 – 30 November 2023. Metric: CFTA Minutes, duration 0+, includes coviewing on Connected TV. 

Contact us for more information on how your brand can leverage the power of Nine to deliver real business outcomes.

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NRL on Nine

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KICK OFF 2023
WITH NRL ON NINE

For over 30 years, Nine has brought the sport that we can't get enough of, rugby league, into the homes of Australians all around the country. And in 2023, NRL on Nine will be bigger and better than ever.

With a brand-new NRL team, led by supercoach Wayne Bennett, a hugely expanded NRLW season and a revamped State of Origin format, we can confidently say we are gearing up for a huge year of rugby league.

It’s discussed on radio. It’s dissected in print. And it’s available for fans to watch and stream every game, across Channel 9 and 9Now. With supplementary streams for feature matches plus blogs, highlights and social takeovers all available through the Wide World of Sports digital and social channels.

NRL on Nine: it’s in a league of its own.

To find out what your brand can achieve with an NRL partnership, request a tailored response to help realise your marketing objectives.

CHECK OUT WHAT'S
IN STORE THIS SEASON

The NRL is a platform that provides brand partners with the opportunity to be top of mind and leverage the code in a number of innovative ways. Nine offers Thursday, Friday, Saturday and Sunday broadcast opportunities, alongside three blockbuster State of Origin games, before the season showdown: the NRL finals series.

NINE'S NRL FANS CAN'T GET ENOUGH
OF THE SPORT THEY LOVE MOST

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Total TV reach during the 2022 NRL season

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Grand Final viewers across Total TV

YoY growth in average live 9Now audience

Source: VOZ Data 4.13 © OzTAM Pty Limited [2022]. NATIONAL, Distinct Count of VOZ ID, 10/03/2022-04/09/22, 15 consecutive sec viewing qualifier BVOD events, R Flag = 0 for TV Events, - Numbers show below are from Nine datawarehouse. OzTam Metro + Regional Data, 5 City Metro + Combined Agg Markets, Total People, Nine Network, 13/05/22 - 15/05/22 v 15/05/21 - 17/05/21, 'Friday Night NRL Live,' 'Saturday Night NRL Live,' & 'Sunday Atfternoon NRL Live,' Average Audience YoY, Consolidated 7. OzTam Metro & Regional Data, Nine Network, Total People, P18-54, M18-54, W18+, P25-54, M25-54 & W25-54, 2021 NRL Season, Including Finals, Exclud Pre and Post, Standard 1 min Cume Reach, Consolidated 7. OzTam Metro Data, Nine, Seven & Ten, Sydney-Brisbane, Total People, ‘Friday Night NRL Live,’ Timeslot Comparison, Dynamic Share, Overnight.

THE PASSION FOR RUGBY LEAGUE DELIVERS STRONG AUDIENCES IN REGIONAL HEARTLAND AUSTRALIA

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Regional viewers reached in 2022 Total People

Regional viewers reached in 2022 People 25-54

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of Live Minutes viewed on 9Now across the 2022 season
from Regional Australia

Source: OzTAM Regional Combined (+WA), Overnight), 2021 v 2022, “NRL LIVE” & “NRL STATE OF ORIGIN SERIES” match only (Nine Network Content Affiliates), TP/2554/16-39/GS+CH, Reach & Reach %, consolidated 7 data. OzTAM Live VPM, 10/03/2022 - 2/10/2022, including co-viewing on connected TV devices.

AUSTRALIA'S MOST TALKED ABOUT SERIES IN SPORT 

The State of Origin needs no introduction. It's the most talked about series in Australian sport and it returned again in 2023, this time travelling from Adelaide to Brisbane and back for Game 3 in Sydney.

Australians reached across all three matches (Total TV)

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Live BVOD Audience of all time against all broadcasters
(Game 2)

9now

Source: VOZ Data 5.0 © OzTAM Pty Limited [2023]. TVMAP VOZ ANALYSER, NATIONAL, METRO, REGIONAL 31/05/2023 - 12/07/2023 V 08/06/2022 - 13/07/2022, 0200-2559, Network Nine & Affiliates, Total TV, TV, BVOD, Reach, based on Matching "Primary Description records = contains STATE OF ORIGIN, Multiple Demos,  When Watched Basis as at 13.07.2023. OzTAM LIVE VPM, Dec 2019 - YTD, includes co-viewing on connected TV devices, 12 July 2023 based on pre logs. 

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THE PINNACLE OF WOMENS RUGBY LEAGUE RIGHT HERE ON NINE 

Nine’s Wide World of Sports has made a landmark investment in the growth of women’s rugby league, with every game of the 2023 NRLW season to be broadcast live and free in HD on the 9Network and streamed on 9Now.

The biggest season of free-to-air rugby league in history just got bigger with the expanded 48-game NRLW season, Round one kicked off on Saturday, July 22, showcasing the women’s game on the platform with the biggest reach in the country.

+

Australians reached
2023 Womens State of Origin series
(Total TV)

Source: TV MAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], 'Women's State of Origin,' Including Pre and Post, 01/06/2023 & 21/06/2023, Nine Content, National, BVOD & Linear, Cumulative Reach (000s), Total People, Consolidated 7.

THE BEST NRL COVERAGE, EVERY WEEK
BROADCASTING AUSTRALIA'S BIGGEST GAMES IN FOOTY

NRL offers 32 weeks of continuous content, spread across key competitions, and underpinned by Nine's 24/7 conversation, providing opportunities to create bespoke campaigns around calendar moments. Weekly news and magazine shows support and drive the stories providing opportunities for your brand to always be part of the conversation.

FEBRUARY 11
SINGLE MATCH

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MARCH 2
TO OCTOBER 1

Men's NRL

MAY 31
TO JULY 12

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JUNE 1
TO JUNE 22

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JULY 22
TO OCTOBER 1

NRLW

SEPTEMBER 8
TO OCTOBER 1

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IF IT MATTERS TO FANS NINE WILL DELIVER

Sports marketing is a powerful tool that many brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the ability to connect brands with fans.

And Nine's unrivalled cross-media NRL offering does just that. It connects with millions of Aussie fans, year after year. Footy fans who are passionate, highly engaged, have money to spend, and immerse themselves in premium footy content week after week across the full NRL season.

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TV & 9Now

BROADCASTING +750 HOURS OF LIVE NRL MATCHES

Total TV

We offer not just the linear experience on Channel 9 but also Australia’s leading on-demand and streaming platform 9Now, creating new ways for brands to tell their story.

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AIRING +800 HOURS OF
NRL RADIO CONTENT

Radio

We are a direct line to the footy fans of the nation, serving up the biggest and best footy Australia has to offer, with world-class analysis of all the action on and off the field.

Publishing

PUBLISHING +30,000
NRL ARTICLES

Publishing

We are first with the agenda-setting stories. But we don't just tell our readers what happened, we tell them how and why it happened. It’s that unique insight that sets us apart.

Digital

PRODUCING +2,000 HOURS OF
NRL DIGITAL CONTENT

Digital

Our fully integrated digital offering continues to keep our audiences in the loop across the NRL season with premium content, from bite sized digital magazine shows on WWOS to highlights and expert editorial opinion.

9Powered_Logo_White

The reigning premier
of creativity and results

Big ideas make brands famous.
As does the power of premium sporting content.

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best NRL content spanning television, digital, print and radio. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.

01
02
03
04

Let's take a closer look at how brands have effectively utilised the power of the NRL on Nine

NRL_DOORDASH

DOORDASH LEVERAGED THE POWER OF AN NRL FINALS SPONSORSHIP TO DELIVER HIGH IMPACT MARKETING MOMENTS

Challenge: DoorDash had a goal to position themselves as NRL's only 'On Demand Delivery Partner' and to set a point of difference against their competitors.

Solution: By leveraging Nine's exclusive coverage of every Finals Match, DoorDash creatively showcased their service as the ultimate on-demand delivery partner for any need.

Execution: Through Nine's exclusive Finals Match coverage, DoorDash incorporated augmented reality ball delivery and a situational content series using Nine talent.

Top of Mind Awareness

Consideration

of new users acquired
NRL Grand Final 2021

Source: Gemba NRL Interim Report 2021

To find out more about what your brand can achieve with an NRL partnership, request a tailored response to help realise your marketing objectives.

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Tennis on Nine 2023 – Advantage You

Tennis2023_AnimatedHeader

We know the tennis audience of today commands the upper hand. Sport doesn’t stand still, and neither can its coverage. The audience expectation of sport is changing and Nine is at the next evolution of sport consumption, with tennis is at the forefront.​

Year on year, audiences are engrossed and inspired by the stories of tenacity, triumph, loss and pride that tennis brings. Following the journey of the athletes that put it all on the line to win. And it's no doubt we are seeing the next generation of superstars evolve the game right in front of our eyes. 

With tennis proven to be the only summer platform to increase brand perceptions, Nine's Wide World of Sports will elevate sport to the next level in 2023. With significant investment into our total content ecosystem across television, publishing and audio. And cutting-edge technology that can take your brand even closer to the heart of the action than ever before.

Advantage you.

To find out what your brand can achieve with a Tennis on Nine partnership, request a tailored response to help realise your marketing objectives.

RECAP ON THE TENNIS 2023 LAUNCH

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Nine's content strategy and fan solution

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In conversation with the experts of the game

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The power of tennis on Nine is unmatched

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ONE NETWORK,

ALL FOUR GRAND SLAMS

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Nine is the only place in the country where you can access all four grand slams. 

Covering the greatest matches, played on the sport's grandest stages. From the blue courts of Melbourne, to the orange clay of Paris, to the green grass of Wimbledon, and of course, the hard courts of the US Open in New York.

NINE'S TOTAL CONTENT PROPOSITION

AN ALWAYS ON STRATEGY

Nine continues to heavily invest in our content and total media proposition to bring the best of tennis to fans, around the clock, no matter how they want to consume it. With a combination of assets that give our audiences something unique, across an unrivalled system of touchpoints that no other media company can offer.  

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TELEVISION & BVOD

Across our television offering, fans wake up in the morning to the Today Show to catch up on AO updates. Staying with us for our morning show, which sets up the day with all the previews, analysis and entertainment. And of course, all the Tennis highlights, in-depth opinion and feature stories are all covered across our weekly panel shows, Cross Court and Sports Sunday.
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MONTHLY AUDIENCE

PUBLISHING

Nine's publishing coverage is where the conversation starts about players' journeys, the evolution of the sport and the wider tennis community. We focus on serving in-depth content to our readers so they can consume a product that goes well beyond the headlines. Digitally we keep our finger on the pulse with live blogs, and beyond the court coverage of key matches from our team of expert writers.

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LISTENERS EACH WEEK

AUDIO

Our audio proposition is a direct line to the tennis fans of the nation. Every week, we’ll serve up in-depth game analysis with daily tournament coverage and expert commentary from our talent. Nine Radio allows you to create a deeper connection with fans through our live on-ground broadcasts and extend conversations throughout the tournaments. With TWO brand new Australian Open podcasts from the producers of Stories of Origin coming soon.

Source: OzTAM Metro + Regional TAM data, 17/01/2022 – 21/01/22, Nine Network + Nine Network Content Affiliates, Total People, Reach, contains “Australian Open”, Con 7 as at 01/02/2022. OzTAM Metro + Regional TAM data, 17/01/2022 – 30/01/22 v 08/02/2021 - 21/02/2021, Nine Network + Nine Network Content Affiliates, Total People, Reach, contains “Australian Open”, Con 7. OzTAM Live VPM, Australian Open, 2022 v 2021, includes coviewing on connected TV devices. Nielsen Digital Content Ratings, Monthly Tagged, December 2020, Current Events and Global News Sub Category, Text, People 2+, Census. Roy Morgan Research; people 14+ for the 12 months ending March 2022. GfK Radio Ratings, SMBP Survey 1 2022, Mon-Sun 5.30am-12MN, Cume (000s), TSL (HH:MM), Exclusive Commercial Cume Commercial only (000s), AP10+, Nine Radio – 2G, 3AW, 4BC, 6PR - *Source: Nielsen CMV, Metro Survey 3 2022, Fused Radio Data Cume (000s), Mon-Sun 5.30am-12MN, Nine Talk Radio - 2GB, 3AW, 4BC, 6PR AP14+ vs SMBP AP14+.

Source: TV MAP VOZ Analyser, VOZ Data 4.0 © OzTAM Pty Limited [2023], 16/01/2023 - 29/01/2023, includes 'Australian Open,' National, BVOD & Linear, Cumulative Reach, Total People
Source: Roy Morgan Research; People 14+ for the 12 months ending December 2022.
Sport Total Publishing = SMH Print Section (Sport) L4W or AGE Print Section (Sport) L4W or SMH - Sport Digital or AGE - Sport Digital or nine.com.au - Wide World of Sports
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Radio Logos + Blue Bar
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OUR TENNIS TALENT ARE THE BEST IN THE WORLD
THEY ARE TRUE EXPERTS

We’ve got the best tennis talent in the world in our all-star team of commentators and experts. They tell the stories behind the game, because we have unrivalled access to the players like no-one else.​

immersive technology is
giving audiences the advantage

We know technologies like artificial intelligence, mixed and extended reality are set to transform everything from talent spotting to gameday performance, broadcasting, and reporting.

Innovation runs through the veins of tennis on Nine and next year will be no different. ​ ​

We know that fans look to us to keep their finger on the pulse of all the tennis action. This year we will continue to offer tennis fans access to the game in more ways than they ever have before.

We have the most cutting-edge technology employed to advantage your tennis viewing experience.

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9Powered_Logo_Heat-(1)

BIG IDEAS THAT WILL GIVE
YOUR BRAND THE ADVANTAGE

We take great pride in our content expertise to create world class entertainment for all of Australia. This is underpinned by our marketing services team, Powered, which is built specifically to help your brand grab hold of big marketing moments.

What does this mean? We can help with brand or media strategy, or consumer insights or maybe even something as specialist as market mix modelling and econometrics. We have the expertise – all in house.

You might need help with creative strategy, with production of advertising material across TV, Audio, Print, Digital or Social.

Or maybe you want to better understand how your brand, your products and your financial expertise can be integrated into our content - whether that’s inside a TV show, a radio broadcast, or things like native or advertorial content across print and digital.

FanServe

The Australian Open is an ever-growing fan festival and next year we’ll introduce a sophisticated motion control robot, paired with a cinematic high-speed camera to capture dynamic video portrait sequences of fans on ground - aligning beautifully with the festival and grandeur of the Australian Open.

Mixed reality delivers a blend of physical and digital worlds, unlocking natural and intuitive 3D human, computer and environmental interactions. It takes the existing state on the court with players and crowds to an enhanced reality where we see both real and virtual worlds collide using next generation sensing and imaging technologies.

THE GRAND SLAM CHAMPION OF
CREATIVITY AND RESULTS

Tennis is a great opportunity to realise big ideas that make advertising famous. Let’s take a closer look at how brands effectively used the power of the Australian Open 2022 to deliver their marketing dreams.

AOxVisitVIC

VISIT VIC OWNED THE AO COVERAGE FROM EVERY ANGLE
TO INSPIRE AUSTRALIANS TO LIVE LIFE FOR NOW

CHALLENGE

Position Melbourne as the open, vibrant, energetic and thriving major events capital of Australia.

INSPIRED BY

After a prolonged period of life "on pause," Australians are getting up to live for the now. Summer in 2022 will be about not settling—leaning into impulse and spontaneity as we keep exploring, keep discovering and making up for lost time.

SOLUTION

Harness the positive energy and optimism of the Summer of Tennis to showcase that Melbourne is truly alive and ready to explore through ownership of Court Nine.

ShaeKeenan_Headshot

SHAE KEENAN

Chief Marketing Officer,
Visit Victoria

"The 2022 broadcast was where we really pushed the partnership beyond spots and dots and squeeze backs. We were able to fully integrate our key messages and campaign assets through the full suite of Nine’s assets and channels to create a significant impact for Melbourne and its tourism industry in new and innovative ways."

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YOUR HOME OF TENNIS
IN 2023

advantage you

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Harness the power of Tennis on Nine in 2023. For further information, please contact your Nine representative or complete the form, and a member will be in touch.

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TODAY: Australia’s most talked about breakfast show

Today_Talent

Australia's most talked about breakfast show

TODAY sets the agenda right across Australia, providing viewers with a trusted source for journalism and entertainment every weekday from 5.30am – 9.00am. Bringing Australia the latest in news, sport, weather, finance, entertainment, health and lifestyle from Australia and around the world.  

58Percent

57% Female | 43% Male

60Percent

63% are Main Grocery Buyers

TodayNewStats

People 18-59 make up 48% of the TODAY Show audience ​

TODAY engages the audience you need to reach most

Source: OzTam Metro Data, 5 City Metro, 'Today,' 2023 YTD up to 14/08/2023, Simple Audience Profile, Consolidated 7

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Our morning TV audience is growing across all screens

Reaching over 6.4 Million people in 2022

No.1 Breakfast Show in 2022 along the East Coast Metro in Total People

No.1 Breakfast Show in 2022 across all key demos Syd, Melb & Bris

Live BVOD grew by 56% Year-on-Year

Source: OzTam Metro data, 5 City Metro + Markets, Total People, P25-54, P16-39 & GS + Child, 2022 CY v 2021 CY, ‘Today’, v ‘Sunrise’, ‘Toda 05:30-09:00’, v ‘News Breakfast 06:00-09:00, ‘Monday-Friday’​. OzTAM Live VPM, Today Show, 1 Jan - 31 Dec 2020 & 2021, includes coviewing on connected tv devices

"As Australians morning routines evolve, TODAY is with them at every step. On linear TV, 9Now and all social channels, TODAY welcomes people in their living rooms, joins them on their commute and entertains them on their phones long after the program is over. TODAY's 24/7 Total TV, digital and social strategy ensures viewers never miss the latest news, sport, entertainment and weather, and are always part of the conversation."

​Alexander Needs
Director - Partnerships & Strategy​
News & Current Affairs  ​

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A powerful ecosystem - TODAY reaches audiences wherever they consume their content

Total TV Audience 299,100

276,000
Overnight

100
Timeshift

23,000
BVOD

Source: OzTAM Live VPM, Today, 2/1/23 - 11/8/23, includes coviewing on connected tv devices. Source: OzTAM Metro + Regional Data, 5 City Metro + Combined Agg Markets, Total People, 'Today,' 2023 YTD up to 11/08/2023, Overnight + Timeshift to 7, Average Audience

Website

11M
Page Views

6M
Unique Visitors

Source: Adobe Analytics, Today Show Site, 2/1/23 - 31/7/23, unique visitors, page views  

A powerful ecosystem - TODAY building a community on social media

Facebook

2.4M followers (+13% YoY)
61% female vs 39% male

Average 17M video views per month

Average 945K engagements per month

Instagram

331K followers (+4% YoY)
76% female vs 24% male

13% audience from Sydney & 10.5% from Melbourne

Average 2.6M video views per month

Average 195K engagements per month

TikTok

202K followers (+65% YoY) our fastest growing social community
52% female vs 48% male

Average 2.6M video views per month

Source: @thetodayshow Instagram, TODAY Facebook, @thetodayshow TikTok - 14 August 2023.

Start your brands day the right way, by partnering with TODAY

TODAY offers a powerful marketing platform speaking to an engaged, loyal community in both a trusted and brand safe environment. From seamless integrations to moments that surprise and excite, TODAY has you covered. TODAY can help elevate your brand and deliver your message to consumers every morning, every day of the year – executed by the most respected journalists and presenters in the business. From groundbreaking stories, sport up close and personal, finance for real people and ground-breaking tech, there’s an exciting and unique way in for each and every brand – through content that delivers real business results.

Check out how we've helped brands realised their big ideas by connecting with Australian communities far and wide

Today Show's ultimate car giveaway

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Chery Motors, a prominent automobile manufacturer, aimed to make a significant impact in the Australian market by reintroducing the OMODA 5, with an accompanying campaign to launch the brands return to Australia. 

To generate hype around the launch of OMODA 5, Chery Motors turned to Australia’s most talked about breakfast show, TODAY, to reach an engaged audience at scale. 

In one of the biggest stunts ever seen on Breakfast TV, six contestants battled it out to see who could keep their hand on the car longest, with the winner walking away with a brand-new Chery OMODA 5.

"...This comprehensive approach led to an impressive 40 million PR impressions, alongside the capture of data from over 10,000 competition entrants. Additionally, the competition period saw a notable increase in website traffic, underscoring the positive impact of the partnership on Chery's online presence and potential to generate sales leads. Additionally, a number of our customers have also mentioned having seen the car on TODAY Show prior to purchasing via one of our dealerships...“

Andrew Haurissa
Marketing Director
Chery Motors

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Endless opportunity, fit for any category

AUTO
FMCG
TRAVEL
HEALTH
TECH
FINANCE

Amplify your brand story by aligning with TODAY

ConsumerPromotions

The TODAY Show loves to engage directly with viewers through fun and exciting consumer promotions. With the cost of living placing pressure on households all over Australia, put your brand front and center by giving back to Aussies through a TODAY Consumer Promotion.

WeatherCrosses

The TODAY weather host broadcasts live from different events and locations around Australia and abroad, and across the morning showcases these for our viewers. This is the perfect opportunity for brands with an event, activation or special location to showcase.

SegmentSponsors

Align your brand to TODAY's most loved regular segments. I.e. Weather, Sport, Entertainment, Your Money, Tech, Property and more!

SegmentIntegration

Integrate your brand within a Sponsored Editorial Segment. TODAY creates tailored integration opportunities to meet brand objectives and align with campaign goals. The best opportunities exist when aligning to contextual news or calendar events.

Our premium morning TV offering doesn't stop there

TodayExtra_White

The TODAY EXTRA team covers everything from entertainment, celebrity interviews, news, to practical lifestyle content such as fashion, beauty, parenting and relationships, health and nutrition. Hosted by David Campbell and Sylvia Jeffreysairing nationally Monday to Friday 9.00-11.30am and Saturday 10.00-12.00pm.

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Join the TODAY Weekend team as they bring you the latest in news, weather, current affairs, sports, politics, entertainment, fashion, health and lifestyle. Airing nationally on Saturday and Sunday from 7am-10am, hosted by Australia’s most respected journalists Clint Stanaway and Jayne Azzopardi.

To find out what your brand can achieve with morning TV, request a tailored response to help realise your marketing objectives. 

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Australian Ninja Warrior will be super-human in 2022

Ninja_Logo

Australian Ninja Warrior will be super-human in 2022

In 2022 Australian Ninja Warrior contestants were faced with the toughest course we’ve ever constructed. A new crop of fast, light fearless Ninjas, this time competing with our Legends on the same course - head to head - when one of the most entertaining programs on TV, Ninja returned for another season.

And in an exciting development for season six of the turbo-charged program, this year we welcomed an all new presenting line-up. Four-time grand slam champion tennis legend - Ninja obsessed Jim Courier, alongside Nine’s Leila McKinnon on hosting duties. While national radio superstars from KIIS FM, Will and Woody, injected their unique brand of humour as they made their debut as sideline commentators on a show they’ve always loved.

Check out some highlights from this season of Australian Ninja Warrior...

Everyday athletes once again put their bodies on the line to tame the world’s most difficult obstacle course and to see if they have what it took to conquer the awesome Mt Midoriyama and win the coveted Ninja title.

To find out what your brand can achieve with an Australian Ninja Warrior partnership, request a tailored response to help realise your marketing objectives.

Nine is Australia's media company. We shine a light on Aussies far and wide across this great country and hear their stories. Australian Ninja Warrior is the bridge that enables us to do this. It's a show for everyone, with the most unlikely people taking part.

With stories of empowerment, resilience, tenacity and motivation, our Ninjas come from every corner of Australia. As we know from our recent Neighborhood Watch research, these local home grown hero stories are the kinds of stories Australians want to hear.

This is a global format that engages with our community on a local level, and is quintessentially Australian in the way we bring it to audiences.

Australia Ninja Warrior is the bridge to brand success.

Let's take a look at how Ninja connects.

The bridge to everyday Australians you need to reach most

want to see brands that demonstrate they are connected to local communities

40%

want to see local talent in brand communications

Regional viewers were Grocery Buyers

Source: Nine’s Proprietary Research | Neighbourhood Watch. Regional TAM (CAM), 20 Jun - 6 Jul 2022, "AUSTRALIAN NINJA WARRIOR" excl encores (Nine Affils), Total People/GBs, Reach & Profile %, consolidated 7 data

The bridge to Heartland Australia

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Regional viewers per episode in 2022

24%

of minutes were viewed by Regional Australia in 2022 on 9Now

+17.3 million

Total Minutes viewed by Regional Australia in 2022

Source: Regional TAM (CAM), 20 Jun - 6 Jul 2022, "AUSTRALIAN NINJA WARRIOR" excl encores (Nine Affils), Total People/GBs, Reach & Profile %, consolidated 7 data. OzTAM Live + VOD VPM, Rolling 7 Cume, Australian Ninja Warrior, 20/06/2022 - 18/7/2022, includes coviewing on connected tv devices

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Australian Ninja Warrior Season 6 will be a celebration of all the best bits

10x Episodes

4x Heats

3x Semi finals

2x Grand finals

1x Record breaker special

Exciting new format beats

Exhilarating new obstacles

Branded Asset Opportunities

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Creating BIG brand moments

Big ideas make brands famous. 

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia's best content.

To find out more about what your brand can achieve with an Australian Ninja Warrior partnership, request a tailored response to help realise your marketing objectives.

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Transform your brand with Beauty and the Geek

Logo_Sophie

Geek out and fall in love when Australia's most heartfelt series returns

This series was once again hosted by Sophie Monk and we saw 10 new beauties and 10 new geeks find surprising connections as two very different worlds collided in this uplifting series of heartfelt self-discovery.

Beauty and the Geek is Australia’s most loveable reality show, warming the hearts of viewers on an uplifting journey as our stunning beauties and adorable geeks inspire each other to step out of their comfort zone and find inner confidence.

Paired together by Sophie, they overcame hurdles, found deep connections and discoverd if opposites really do attract, whether by forming a romantic connection or a lifelong friendship.

Beauty and the Geek is a modern day romantic comedy, but it's real....

With an open mind and an open heart, Beauty and the Geek is full of emotion, laughter, fun and is a truly transformational experience. An experience that inspires inner beauty, personal growth and lifelong friendships.

The numbers from season 1 were beauties

TVDigital_Logo_Reg

+3.3

Australians reached

of viewers tuned in every week

+1.2

viewers every episode

Overnight & Time Shift to 7

+3.2

Live + VOD streams

Regional viewers reached per episode

Source: OzTAM Metro Total TV + Regional TAM Regional FTA+WA. Overnight/Time shift to 7/Consolidated 7 (encores only). 11/07/21 -  04/08/21, “BEAUTY AND THE GEEK". Total Individuals, Nine/Nine Content Affiliates. 5 City Metro & Combined Agg Markets. AUD & Total AUD (encores),

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A journey of self discovery and lifelong friendship...

Shining a light on the bridging of the divide, the 2022 season of Beauty and the Geek smashed through the preconceptions of traditional stereotypes.

The beauties and geeks worked together through a series of real-life challenges in the search to find a romantic spark or a lifelong friendship. Surprising connections were made as two very different worlds collided and strong partnerships bloomed in the most unlikely and sometimes hilarious circumstances.

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Break the stereotypes and think differently...

Beauty and the Geek in 2022 offered brands marketing solutions that were distributed at scale and amplified across the entire Nine ecosystem. From broadcast, digital, print and radio – the opportunity to harness the power of premium content to deliver brands real, measurable results were endless.

The beauty of a program fit for every category

likely to fly domestically in the next 6 months

more likely to intend to buy a car in the next 3-6 months

Over

would pay extra for well-known brands

more likely to order food home delivery several times a week

seek advice from professionals when investing money

more likely to be profligate spenders

like to experiment with different beauty products/brands

Source: Nielsen Consumer & Media View, National Online S06 2021, “must see/always try to watch – Reality Television [Nine]”

The beauty of a program fit for every category

likely to fly domestically in the next 6 months

more likely to intend to buy a car in the next 3-6 months

would pay extra for well-known brands

more likely to order food home delivery several times a week

seek advice from professionals when investing money

more likely to be profligate spenders

like to experiment with different beauty products/brands

Source: Nielsen Consumer & Media View, National Online S06 2021, “must see/always try to watch – Reality Television [Nine]”

BATG-White

When it feels like home, it feels like you.

The Beauties and Geeks had a FANTASTIC time.

Challenge
Nine were tasked to support Fantastic Furniture in finding new and exciting ways to bring the “When it feels like home, you feel like you” creative territory to life beyond just creative assets. 

Solution
Fantastic Furniture leveraged the newly rejuvenated Beauty and the Geek platform to drive awareness of their new creative territory through a bespoke Partnership showcasing in program integration and bespoke commercial assets.

Execution
In-show integration saw both our beauties and geeks ‘making nests’ - putting together Fantastic Furniture products. This included close up shots of both the branding and of the website, alongside verbal mentions.

Break Engagers elevated the ‘When it feels like home, it feels like you’ message, leveraging key moments within the show where the beauties and geeks celebrated their individuality.

Results
Through tailored integration entitlements we aimed to both create and editorially align Fantastic Furniture with moments that resonated with the idea of how feeling comfortable in one's surroundings to bring out the best in people. A perfect alignment with Fantastic Furnitures new creative territory.

BATG_Ecosystem

To find out more about what your brand can achieve with a Beauty and the Geek partnership, request a tailored response to help realise your marketing objectives.

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Rugby on Nine

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UNLOCK THE POWER OF
RUGBY ON NINE IN 2023

Nine is the home of Rugby Union. Reaching more fans than ever before across the year. A major global sport and truly multi-cultural game, which connects Australia with the rest of the world on an international stage.

It's the game they play in heaven, and Rugby on Nine in 2023 will see fans feasting on an unrivalled commitment to premium Rugby content spread across our Television, Radio, Digital and Print offering.

Featuring a commentary team lineup of Rugby Union superstars and experts led by Roz Kelly and Nick McArdle, Wide World of Sports will produce every game shown on Nine and Stan Sport, with cutting-edge technology and studios that offer the best possible experience for Rugby fans.

To find out what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

Check out what's to come for Rugby on Nine this season...

Rugby Union is a compelling platform for brands - offering authenticity, excitement and connection with millions of highly engaged fans.

From the Rugby purist to the casual viewer, Nine covers all the action - with broadcasts of Wallabies and Wallaroos test matches, plus a Super Rugby Pacific match every Saturday night live on 9Gem throughout the season.

And with Nine's WIN network partnership, it really is a sport that touches all corners of the community.

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The Rugby World Cup is one of the biggest sporting events in the world and the pinnacle of the 15 man game. Held every four years it is contested by the best international teams from across the globe.

The tournament touches all corners of the community and unites Australia behind the green and gold across the whole Nine ecosystem, from Channel 9 and 9Now, our digital and print executions and talk radio.

ALL WALLABIES GAMES LIVE FROM FRANCE ON CHANNEL 9 AND 9NOW

8TH SEPTEMER - 28TH OCTOBER 2023

 

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CAPTIVATING MORE HIGHLY ENGAGED FANS THAN EVER BEFORE

Reached 2.3 million Aussies in 2022 across Metro Australia

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Of Super Rugby Pacific were streamed across 9Now in 2022  

Eyes on Nine for the July Series v England in 2022 – 11.9% YOY increase 

YOY growth on 9Now of 45% across the July Tests with 14.5million minutes streamed  

Source: OzTAM Live VPM, Super Rugby, 19 Feb - 18 Jun 2022, includes coviewing on connected tv devices. OzTAM Live VPM, July Tests Rugby, 2 July – 16 July 2022, includes coviewing on connected tv devices. Adobe Analytics, WWOS - Rugby, 19/02/2022 - 18/06/2022, 02/07/2022 - 16/07/202, page views. Based on cumulative page views for these periods. OzTAM (5 City Metro) + Regional TAM (Combined Agg Mkts) data, 19 Feb – 18 June 2022, Super Rugby Pacific includes pre and post matches (Nine Network + Affiliates), Reach, Total People, consolidated 7. OzTAM (5 City Metro) + Regional TAM (Combined Agg Mkts) data, 2 Jul – 16 Jul, Wallabies vs England includes pre and post matches (Nine Network + Affiliates), Reach, Total People, consolidated 7. 

RUGBY ON NINE CONNECTS WITH HEARTLAND AUSTRALIA

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Super Rugby Pacific reach in 2022 

July Test viewers in 2022 

Source: Regional TAM (Combined Agg Mkts) data, 19 Feb – 18 June 2022, Super Rugby Pacific includes pre and post matches (Nine Network Affiliates), Reach, AUD & Commercial Share %, Demos as above, consolidated 7. Regional TAM (Combined Agg Mkts), 2 Jul – 22 Jul 2022 vs 7 Jul-17 Jul 2021, Wallabies V England includes pre and post matches & Wallabies vs France, Total People, AUD (match only) & Reach, Consolidated 7. 

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MOCKS

Rugby Storytelling Across Nine's platforms

Nine broadcasts every game with an always on strategy across 9, 9Gem and 9Now, including amplification across our news and current affairs portfolio as well as the Today Show, weekly updates on Nine Radio, in depth analysis within our publishing mastheads, alongside Stan Sport for the Rugby purist who wants to see every single game in high definition, live and on-demand.

Rugby - TV Amplification

TV

Network amplification across Today Show and Nine's News and Current Affairs

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RADIO

Weekly code updates from Nine's Rugby commentary team across WWOS radio on 2GB and 4BC

Rugby - Publishing

PUBLISHING

Sydney Morning Herald and Age Rugby page views 9.6 Million across 2022

Rugby - WWOS

WWOS.COM.AU

With dedicated columnists and reporters.

2.6 Million Unique Visitors
4.6 Million Visits
1.5 Million Total Streams

Rugby - Social

SOCIAL

3x Rugby social channels up 120% year-on-year

Source: Roy Morgan database ending June 2021. OzTAM Metro + Regional Data, Nine Network, Cumulative Reach, Super Rugby, July Test, Bledisloe Cup, Rugby Championships, 19/2/2021 – 2/10/2021, Consolidated 7 data. GfK Radio Ratings, SMBP Survey 6 2021, Mon-Sun 5.30am-12MN, Cume (000s), Nine Talk Radio 2GB, 3AW, 4BC, 6PR; Nielsen Consumer and Media View National Online Survey S03 2021. Fused April 2021; Roy Morgan Asteroid single source database for the 12 months ending June 2021. Adobe Analytics, WWOS Rugby, 19/2/21 4/10/21, unique visitors, visits, page views; Internal Brightcove data, WWOS Rugby, 19/2/21 4/10/21 total streams, viewed minutes 

One Network covering all the action

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Hospital Cup & Shute Shield
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Wallabies Spring Tour
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