TODAY: Australia’s most talked about breakfast show

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Australia's most talked about breakfast show

TODAY sets the agenda right across Australia, providing viewers with a trusted source for journalism and entertainment every weekday from 5.30am – 9.00am. Bringing Australia the latest in news, sport, politics, entertainment, fashion, health and lifestyle from Australia and around the world.  

58Percent

58% Female | 42% Male

60Percent

60% are Main Grocery Buyers

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People 14-54 make up 79% of the TODAY Show audience ​who must see/always try to watch TODAY​

TODAY engages the audience you need to reach most

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Our morning TV audience is growing across all screens

Reaching 6.5 Million people in 2021

The only Breakfast Show in Australia to grow its audience in TTL PPL across the 5 City Metro

No.1 Breakfast Show in 2021 across all key demos Syd, Melb & Bris

Live BVOD grew by 56% Year-on-Year

Live Minutes grew by 65% Year-on-Year with 69% of minutes viewed by People 25-54

Connected TV was the device of choice with 76% of minutes viewed by CTV

Source: OzTam Metro data, 5 City Metro + Markets, Total People, P25-54, P16-39 & GS + Child, 2021 SYTD v 2020 SY, ‘Today’, v ‘Sunrise’, ‘Today 05:30-09:00’, v ‘News Breakfast 06:00-09:00, ‘Monday-Friday’. OzTAM Live VPM, Today Show, 1 Jan - 31 Dec 2020 & 2021, includes coviewing on connected tv devices.​

"As Australians morning routines evolve, TODAY is with them at every step. On linear TV, 9Now and all social channels, TODAY welcomes people in their living rooms, joins them on their commute and entertains them on their phones long after the program is over. TODAY's 24/7 Total TV, digital and social strategy ensures viewers never miss the latest news, sport, entertainment and weather, and are always part of the conversation."

​Alexander Needs
Director - Partnerships & Strategy​
News & Current Affairs  ​

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Start your brands day the right way, by partnering with TODAY

TODAY offers a powerful marketing platform speaking to an engaged, loyal community in both a trusted and brand safe environment. From seamless integrations to moments that surprise and excite, TODAY has you covered. TODAY can help elevate your brand and deliver your message to consumers every morning, every day of the year – executed by the most respected journalists and presenters in the business. From groundbreaking stories, sport up close and personal, finance for real people and ground-breaking tech, there’s an exciting and unique way in for each and every brand – through content that delivers real business results.

Check out how we've helped brands realised their big ideas by connecting with Australian communities far and wide

Endless opportunity, fit for any category

AUTO
FMCG
TRAVEL
HEALTH
TECH
FINANCE

Amplify your brand story by celebratingspecial occasions & contextual alignment

EASTER
MOTHERSDAY
FATHERSDAY
CHRISTMAS

Our premium morning TV offering doesn't stop there

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The TODAY EXTRA team covers everything from entertainment, celebrity interviews, news, to practical lifestyle content such as fashion, beauty, parenting and relationships, health and nutrition. Hosted by David Campbell and Sylvia Jeffreysairing nationally Monday to Friday 9.00-11.30am and Saturday 10.00-12.00pm.

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Join the TODAY Weekend team as they bring you the latest in news, weather, current affairs, sports, politics, entertainment, fashion, health and lifestyle. Airing nationally on Saturday and Sunday from 7am-10am, hosted by Australia’s most respected journalists Belinda Russell and Richard Wilkins.

To find out what your brand can achieve with morning TV, request a tailored response to help realise your marketing objectives. 

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Australian Ninja Warrior will be super-human in 2022

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Australian Ninja Warrior will be super-human in 2022

In 2022 Australian Ninja Warrior contestants were faced with the toughest course we’ve ever constructed. A new crop of fast, light fearless Ninjas, this time competing with our Legends on the same course - head to head - when one of the most entertaining programs on TV, Ninja returned for another season.

And in an exciting development for season six of the turbo-charged program, this year we welcomed an all new presenting line-up. Four-time grand slam champion tennis legend - Ninja obsessed Jim Courier, alongside Nine’s Leila McKinnon on hosting duties. While national radio superstars from KIIS FM, Will and Woody, injected their unique brand of humour as they made their debut as sideline commentators on a show they’ve always loved.

Check out some highlights from this season of Australian Ninja Warrior...

Everyday athletes once again put their bodies on the line to tame the world’s most difficult obstacle course and to see if they have what it took to conquer the awesome Mt Midoriyama and win the coveted Ninja title.

To find out what your brand can achieve with an Australian Ninja Warrior partnership, request a tailored response to help realise your marketing objectives.

Nine is Australia's media company. We shine a light on Aussies far and wide across this great country and hear their stories. Australian Ninja Warrior is the bridge that enables us to do this. It's a show for everyone, with the most unlikely people taking part.

With stories of empowerment, resilience, tenacity and motivation, our Ninjas come from every corner of Australia. As we know from our recent Neighborhood Watch research, these local home grown hero stories are the kinds of stories Australians want to hear.

This is a global format that engages with our community on a local level, and is quintessentially Australian in the way we bring it to audiences.

Australia Ninja Warrior is the bridge to brand success.

Let's take a look at how Ninja connects.

The bridge to everyday Australians you need to reach most

want to see brands that demonstrate they are connected to local communities

40%

want to see local talent in brand communications

Regional viewers were Grocery Buyers

Source: Nine’s Proprietary Research | Neighbourhood Watch. Regional TAM (CAM), 20 Jun - 6 Jul 2022, "AUSTRALIAN NINJA WARRIOR" excl encores (Nine Affils), Total People/GBs, Reach & Profile %, consolidated 7 data

The bridge to Heartland Australia

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Regional viewers per episode in 2022

24%

of minutes were viewed by Regional Australia in 2022 on 9Now

+17.3 million

Total Minutes viewed by Regional Australia in 2022

Source: Regional TAM (CAM), 20 Jun - 6 Jul 2022, "AUSTRALIAN NINJA WARRIOR" excl encores (Nine Affils), Total People/GBs, Reach & Profile %, consolidated 7 data. OzTAM Live + VOD VPM, Rolling 7 Cume, Australian Ninja Warrior, 20/06/2022 - 18/7/2022, includes coviewing on connected tv devices

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Australian Ninja Warrior Season 6 will be a celebration of all the best bits

10x Episodes

4x Heats

3x Semi finals

2x Grand finals

1x Record breaker special

Exciting new format beats

Exhilarating new obstacles

Branded Asset Opportunities

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Creating BIG brand moments

Big ideas make brands famous. 

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia's best content.

To find out more about what your brand can achieve with an Australian Ninja Warrior partnership, request a tailored response to help realise your marketing objectives.

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Transform your brand with Beauty and the Geek

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Geek out and fall in love when Australia's most heartfelt series returns

Beauty and the Geek, the feelgood series Australia has fallen in love with, returns Sunday, July 17, at 7.00pm on Channel 9, with more heart, more laughs – and more sweet romance.

Hosted once again by the beautiful and down-to-earth Sophie Monk, 10 new beauties and 10 new geeks will find surprising connections as two very different worlds collide in this uplifting series of heartfelt self-discovery.

Beauty and the Geek is Australia’s most loveable reality show, warming the hearts of viewers on an uplifting journey as our stunning beauties and adorable geeks inspire each other to step out of their comfort zone and find inner confidence.

Paired together by Sophie, they will overcome hurdles, find deep connections and discover if opposites really do attract, whether by forming a romantic connection or a lifelong friendship.

Beauty and the Geek is a modern day romantic comedy, but it's real....

With an open mind and an open heart, Beauty and the Geek is full of emotion, laughter, fun and is a truly transformational experience. An experience that inspires inner beauty, personal growth and lifelong friendships.

The numbers from season 1 were beauties

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+3.3

Australians reached

of viewers tuned in every week

+1.2

viewers every episode

Overnight & Time Shift to 7

+3.2

Live + VOD streams

Regional viewers reached per episode

Source: OzTAM Metro Total TV + Regional TAM Regional FTA+WA. Overnight/Time shift to 7/Consolidated 7 (encores only). 11/07/21 -  04/08/21, “BEAUTY AND THE GEEK". Total Individuals, Nine/Nine Content Affiliates. 5 City Metro & Combined Agg Markets. AUD & Total AUD (encores),

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A journey of self discovery and lifelong friendship...

Shining a light on the bridging of the divide, the 2021 season of Beauty and the Geek smashed through the preconceptions of traditional stereotypes.

The beauties and geeks worked together through a series of real-life challenges in the search to find a romantic spark or a lifelong friendship. Surprising connections were made as two very different worlds collided and strong partnerships bloomed in the most unlikely and sometimes hilarious circumstances.

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Break the stereotypes and think differently...

Beauty and the Geek in 2021 offered brands marketing solutions that were distributed at scale and amplified across the entire Nine ecosystem. From broadcast, digital, print and radio – the opportunity to harness the power of premium content to deliver brands real, measurable results were endless.

The beauty of a program fit for every category

likely to fly domestically in the next 6 months

more likely to intend to buy a car in the next 3-6 months

Over

would pay extra for well-known brands

more likely to order food home delivery several times a week

seek advice from professionals when investing money

more likely to be profligate spenders

like to experiment with different beauty products/brands

Source: Nielsen Consumer & Media View, National Online S06 2021, “must see/always try to watch – Reality Television [Nine]”

The beauty of a program fit for every category

likely to fly domestically in the next 6 months

more likely to intend to buy a car in the next 3-6 months

would pay extra for well-known brands

more likely to order food home delivery several times a week

seek advice from professionals when investing money

more likely to be profligate spenders

like to experiment with different beauty products/brands

Source: Nielsen Consumer & Media View, National Online S06 2021, “must see/always try to watch – Reality Television [Nine]”

Beauty and the Geek in 2022 will provide a transformational platform for your brand.

Here's a sneak peek of what's to come...

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When it feels like home, it feels like you.

The Beauties and Geeks had a FANTASTIC time.

Challenge
Nine were tasked to support Fantastic Furniture in finding new and exciting ways to bring the “When it feels like home, you feel like you” creative territory to life beyond just creative assets. 

Solution
Fantastic Furniture leveraged the newly rejuvenated Beauty and the Geek platform to drive awareness of their new creative territory through a bespoke Partnership showcasing in program integration and bespoke commercial assets.

Execution
In-show integration saw both our beauties and geeks ‘making nests’ - putting together Fantastic Furniture products. This included close up shots of both the branding and of the website, alongside verbal mentions.

Break Engagers elevated the ‘When it feels like home, it feels like you’ message, leveraging key moments within the show where the beauties and geeks celebrated their individuality.

Results
Through tailored integration entitlements we aimed to both create and editorially align Fantastic Furniture with moments that resonated with the idea of how feeling comfortable in one's surroundings to bring out the best in people. A perfect alignment with Fantastic Furnitures new creative territory.

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To find out more about what your brand can achieve with a Beauty and the Geek partnership, request a tailored response to help realise your marketing objectives.

Request more information - GENERIC

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Rugby on Nine

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UNLOCK THE POWER OF
RUGBY ON NINE IN 2022

Nine is the home of Rugby Union. Reaching more fans than ever before across the year. A major global sport and truly multi-cultural game, which connects Australia with the rest of the world on an international stage.

It's the game they play in heaven, and Rugby on Nine in 2022 will see fans feasting on an unrivalled commitment to premium Rugby content spread across our Television, Radio, Digital and Print offering.

Featuring a commentary team lineup of Rugby Union superstars and experts led by Roz Kelly and Nick McArdle, Wide World of Sports will produce every game shown on Nine and Stan Sport, with cutting-edge technology and studios that offer the best possible experience for Rugby fans.

To find out what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

Check out what's to come for Rugby on Nine this season...

Rugby Union is a compelling platform for brands - offering authenticity, excitement and connection with millions of highly engaged fans.

From the Rugby purist to the casual viewer, Nine covers all the action - with broadcasts of Wallabies and Wallaroos test matches, plus a Super Rugby Pacific match every Saturday night live on 9Gem throughout the season.

And with Nine's WIN network partnership, it really is a sport that touches all corners of the community.

CAPTIVATING MORE HIGHLY ENGAGED FANS THAN EVER BEFORE

Reached 4.8 million Aussies in 2021
Metro + Regional 

9NowGemWin

Record breaking Super Rugby AU Final in 2021

Eyes on Nine for the eToro France Series Finale in 2021

Reached over the duration of The Rugby Championship in 2021

Source: OzTAM Metro + Regional Data, Nine Network, Cumulative Reach, Super Rugby, July Test, Bledisloe Cup, Rugby Championships, 19/2/2021 – 2/10/2021, YOY v Channel 10 Super Rugby 2020, Consolidated 7 data.

RUGBY ON NINE CONNECTS WITH HEARTLAND AUSTRALIA

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Super Rugby Regional Viewers in 2021

Rugby Championship Regional viewers in 2021

Source: OzTAM Regional Data, Nine Network, Total People, People 25-54 & Men 18-54, Cumulative Reach, Super Rugby, July Test, Bledisloe Cup, Rugby Championships, 19/2/2021 – 2/10/2021, Consolidated 7 data.

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Rugby Storytelling Across Nine's platforms

Nine broadcasts every game with an always on strategy across 9, 9Gem and 9Now, including amplification across our news and current affairs portfolio as well as the Today Show, weekly updates on Nine Radio, in depth analysis within our publishing mastheads, alongside Stan Sport for the Rugby purist who wants to see every single game in high definition, live and on-demand.

Rugby - TV Amplification

TV

Network amplification across Today Show and Nine's News and Current Affairs.

Mics

RADIO

Weekly code updates from Nine's Rugby commentary team across WWOS radio on 2GB and 4BC.

Rugby - Publishing

PUBLISHING

Sydney Morning Herald and Age Rugby page views up 23% year-on-year.

Rugby - WWOS

WWOS.COM.AU

With dedicated columnists and reporters.

2.6 Million Unique Visitors
4.6 Million Visits
1.5 Million Total Streams

Rugby - Social

SOCIAL

3x Rugby social channels up 120% year-on-year. 

Source: Roy Morgan database ending June 2021. OzTAM Metro + Regional Data, Nine Network, Cumulative Reach, Super Rugby, July Test, Bledisloe Cup, Rugby Championships, 19/2/2021 – 2/10/2021, Consolidated 7 data.​ GfK Radio Ratings, SMBP Survey 6 2021, Mon-Sun 5.30am-12MN, Cume (000s), Nine Talk Radio – 2GB, 3AW, 4BC, 6PR; Nielsen Consumer and Media View National Online Survey S03 2021. Fused April 2021; Roy Morgan Asteroid single source database for the 12 months ending June 2021.​ Adobe Analytics, WWOS – Rugby, 19/2/21 – 4/10/21, unique visitors, visits, page views; Internal Brightcove data, WWOS – Rugby, 19/2/21 – 4/10/21 total streams, viewed minutes

One Network covering all the action

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Hospital Cup & Shute Shield
July Test
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Wallabies Spring Tour
9Powered_Logo_White

Realise Big Ideas
and drive results
for your brand

Big ideas make brands famous.
As does the power of premium sporting content.

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best Rugby Union content. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.

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ISUZU LEVERAGED A CROSS-MEDIA RUGBY PARTNERSHIP TO DELIVER HIGH IMPACT MARKETING MOMENTS

Nine x Isuzu

CHALLENGE: At the heart of every Isuzu lies a tried and tested DNA of a refined combination of power, efficiency and reliability. In 2021 Isuzu wanted to bring this to life through the launch of the latest Isuzu D-MAX and MU-X, and to ultimately connect their product with a male audience.

SOLUTION: Rugby on Nine was identified as the perfect sporting vehicle to support Isuzu, over 33 weeks, through compelling storytelling across our Total TV offering - including Channel 9, 9Now and Stan Sport, alongside print executions and radio integrations.

RESULTS: Utilising Nine's Rugby Union coverage, Isuzu put their brand message at the heart of the action - with a campaign consisting of a pre-match Game Changer TVC, Live Break TVC, Billboards, Half time Key Moment, Radio integration and much more.

PUT YOUR BRAND AT THE HEART OF THE ACTION WITH RUGBY UNION ON NINE IN 2022

Sports marketing is a powerful tool that many brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the ability to connect brands with fans.

There is plenty of opportunity available to grow your brand through the power of Rugby Union on Nine in 2022. We're up for the challenge. Brief us today.

Rugby Scale

To find out more about what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

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NRL on Nine

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KICK OFF 2022
WITH NRL ON NINE

Rugby League returns for its 31st year on Nine in 2022. More >

Another blockbuster season awaits fans of the toughest football competition in the world. From the drama, passion, twists and turns, to the heroes and the villains - the NRL on Nine is pure entertainment.

It's the focal point of conversation week after week. It's discussed on radio. It's dissected in print. And, it's available for fans to watch and stream every game, across Channel 9 and 9Now. With supplementary streams for feature matches plus blogs, highlights and social takeovers all available through the Wide World of Sports digital and social channels.

You can't get better than this.

To find out what your brand can achieve with an NRL partnership, request a tailored response to help realise your marketing objectives.

CHECK OUT WHAT'S
IN STORE THIS SEASON

The NRL is a platform that provides brand partners with the opportunity to be top of mind and leverage the code in a number of innovative ways, with fans actively engaged for 30 weeks of the year. With Thursday, Friday, Saturday and Sunday broadcast opportunities, alongside three blockbuster State of Origin games, before the season showdown: the NRL finals series. 

Reaching +11 million
Aussies in 2021

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On average watched the NRL each week

Grand Final viewers Channel 9 & 9Now

Grand Final Live BVOD Audience on 9Now

Source: OzTAM Live VPM, NRL GRAND FINAL DAY -MATCH, 03/10/2021, includes co-viewing on connected TV devices.​ OzTam Metro & Regional Data, 5 City Metro & Combined Agg Markets, Nine Network, Total People, NRL Grand Final, Match Only, 03/10/2021, Average Audience, Overnight​.

Captivating Regional Australians
with all the action in 2021

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Regional viewers reached in 2021 Total People

Regional viewers reached in 2021 People 25-54

of Live Minutes viewed on 9Now across the 2021 season
from Regional Australia

Source: Regional TAM (CAM, CAM excl TAS/WA, NNSW/SNSW & QLD), 2021 v 2020, “RUGBY LEAGUE FINAL SERIES” & “NRL GRAND FINAL DAY” match only (Nine Network Content Affiliates), TP/25-54/16-39/GS+CH, AUD, consolidated 7 data. Regional TAM (CAM, CAM excl TAS/WA, NNSW/SNSW & QLD), 2021, “NRL LIVE” “RUGBY LEAGUE FINAL SERIES” & “NRL GRAND FINAL DAY” match only (Nine Network Content Affiliates), TP/25-54/16-39/GS+CH, Reach & Reach %, consolidated 7 data. 9Now source: Oztam Live VPM VPM, NRL matches only, 18/03/2021 – 03/10/2021 v 13/3/20-25/10/20, includes co-viewing on connected TV devices, Metric: Minutes.​

AUSTRALIA'S MOST TALKED ABOUT SERIES IN SPORT RETURNS IN 2022

The State of Origin needs no introduction. It's the most talked about series in Australian sport and will be back again in 2022, this time travelling from Sydney to Perth and back for Game 3 in Brisbane.

Australians reached
2021 State of Origin series

Source: OzTAM Metro + Regional Data, Cumulative Reach, 09/06/2021 – 14/07/2021, Network 9 & Nine Network Content Affiliates, program starts with “State of Origin”, Consolidated 7 data.

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THE PINNACLE OF WOMENS RUGBY LEAGUE RIGHT HERE ON NINE 

Imagine a sport where every single player is breaking new ground every single match. Be inspired by a group of extraordinary women who are changing the history of sport.

The game's best female players band together for one final showdown at the Ampol Women's State of Origin in 2022. Exclusive to Nine.

Australians reached
2021 Womens State of Origin series

Source: OzTam Metro & Regional Data, 13/11/2020 & 25/06/2021, Nine Network & Nine Network Content Affiliates, Various Demos, contains "Women's State of Origin", Reach, Consolidated 7.

THE BEST NRL COVERAGE, EVERY WEEK
BROADCASTING AUSTRALIA'S BIGGEST GAMES IN FOOTY

With 30 weeks of continuous content, spread across key competitions and underpinned by Nine's 24/7 conversation, NRL on Nine provides opportunities to create bespoke campaigns around calendar moments such as Mother's Day, Father's Day and ANZAC Day​. Weekly news and magazine shows support and drive the stories providing opportunities for your brand to always be part of the conversation​.

FEBRUARY 12
SINGLE MATCH

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FEBRUARY 27
TO MARCH 26

NRLW

MARCH 10
TO OCTOBER 2

Men's NRL

JUNE 8
TO JULY 13

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JUNE 24
SINGLE MATCH

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AUGUST 20
TO OCTOBER 2

NRLW

SEPTEMBER 23
TO OCTOBER 2

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NINE IS THE UNDISPUTED HOME FOR THE NRL FAN

Sports marketing is a powerful tool that many brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the ability to connect brands with fans.

And Nine's unrivalled cross-media NRL offering does just that. It connects with millions of Aussie fans, year after year. Footy fans who are passionate, highly engaged, have money to spend and who immerse themselves in premium footy content week after week across the full NRL season.

NRL_FAN
TV & 9Now

BROADCASTING 360+ HOURS OF LIVE NRL MATCHES

Total TV

We offer not just the linear experience on Channel 9 but also Australia's leading on-demand and streaming platform 9Now, creating new ways for brands to tell their story.

Mics

AIRING 750+ HOURS OF
NRL RADIO CONTENT

Radio

We are a direct line to the footy fans of the nation, serving up the biggest and best footy Australia has to offer, with world-class analysis of all the action on and off the field.

Publishing

PUBLISHED 66,000+
NRL ARTICLES

Publishing

We are first with the agenda-setting stories. But we don't just tell our readers what happened, we tell them how and why it happened. It’s that unique insight that sets us apart.

Digital

PRODUCING 2000+ HOURS
OF NRL DIGITAL CONTENT

Digital

Our fully integrated digital offering continues to keep our audiences in the loop across the NRL season with premium content. From bite sized digital magazine shows on WWOS to highlights and expert editorial opinion.

Source: OzTAM Metro + Regional Data, Total People, Cumulative Reach, NRL 2021 Season, 'NRL Live,' 'Rugby League Final Series,'& 'NRL Grand Final Day –Match,' Consolidated 7 Data.​ GfK Radio Ratings, SMBP Survey 6 2021, Mon-Sun 5.30am-12MN, Cume (000s), Nine Talk Radio – 2GB, 3AW, 4BC, 6PR; Nielsen Consumer and Media View National Online Survey S03 2021. Fused April 2021; Roy Morgan Asteroid single source database for the 12 months ending June 2021.​

9Powered_Logo_White

The reigning premier
of creativity and results

Big ideas make brands famous.
As does the power of premium sporting content.

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best NRL content spanning television, digital, print and radio. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.

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Let's take a closer look at how brands have effectively utilised the power of the NRL in 2021

NRL_DOORDASH

DOORDASH LEVERAGED THE POWER OF AN NRL FINALS SPONSORSHIP TO DELIVER HIGH IMPACT MARKETING MOMENTS

Challenge: DoorDash had a goal to position themselves as NRL's only 'On Demand Delivery Partner' and to set a point of difference against their competitors.

Solution: By leveraging Nine's exclusive coverage of every Finals Match, DoorDash creatively showcased their service as the ultimate on-demand delivery partner for any need.

Execution: Through Nine's exclusive Finals Match coverage, DoorDash incorporated augmented reality ball delivery and a situational content series using Nine talent.

Top of Mind Awareness

Consideration

of new users acquired
NRL Grand Final 2021

Source: Gemba NRL Interim Report 2021

To find out more about what your brand can achieve with an NRL partnership, request a tailored response to help realise your marketing objectives.

Request more information - GENERIC

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WWOS – Your Home of Sport

YourHomeOfSport

Unlock the power of sport across Nine in 2022

Sports marketing is a powerful tool that many brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the ability to connect brands with fans.

From changing viewing habits, the resurgence of codes, the growth of women’s sport and audiences seeking content beyond the live experience to innovation in broadcast, it really has been an incredible year in sport here on Nine.

And it is shaping up to be even bigger and better in 2022.

Recap on Nine’s sport strategy for 2022

What’s in store for the year ahead in sport at Nine

Game changers in content delivery and new plays

Putting sport to work for your brand

Connecting brands through a whole wide world of sports in 2022

The success of every great sport marketing campaign comes down to the quality of the content it harnesses. The year of sport ahead on Nine in 2022 delivers big content opportunities for brands.

Next year is the year that Nine’s Total TV solution across Channel 9 (Metro and Regional), 9Now, Stan Sport, alongside publishing, radio and digital, combined with the biggest sporting calendar of content, confirms its position as the undisputed leader.

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Your Footy,​ Your Way​

NRL_Logos_Mobile
NRL_Logos

The NRL is a platform that provides brand partners with the opportunity to be top of mind and leverage the code in a number of ways, with fans actively engaged for 30 weeks of the year.  With Thursday, Friday, Saturday and Sunday broadcast opportunities, alongside three blockbuster State of Origin games, before the season showdown: the NRL finals series.  

But probably the biggest new opportunity for brands in 2022 will be our commitment to NRLW.  Next year we will have not just one NRLW premiership, but two. We will also include all free-to-air coverage of the Women’s State of Origin in prime time, combined with a new NRLW magazine show.

Let’s take a closer look at how brands have effectively used NRL in the last year

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Nine – Your home of Rugby

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We are also the home of rugby union, reaching more fans than ever. From the rugby purist to the casual viewer, we have all the action in one place, including Wallabies and Wallaroos test matches, the new Super Rugby Pacific competition, Super W, Shute Shield, and the Hospital Cup.  And with our WIN network partnership, it really is a sport that touches all corners of the community.

Take a look at what to expect from Rugby on Nine in 2022

AFLDevices

We've got footy covered

Alongside rugby league and rugby union, we have footy covered no matter the code – we have a complete AFL fan solution, taking you from radio on 3AW and 6PR to print and digital, all the way through to TV, leveraging our sport entertainment formats including Footy Classified and The Sunday Footy Show. Continuing our support of Women’s footy, Nine’s weekly opinion and analysis TV show Women’s Footy kicks off for a sixth season, where we catch up with the game’s biggest names and review each and every round in the run to the Grand Final.

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There's nothing like tennis on Nine in 2022

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Tennis_Logos

With our tennis offering now covering all four Grand Slams, we will bring brands even closer to the action. We have invested heavily in our content and distribution strategy, securing Nine’s position as the home of tennis in 2022 – covering every court, every game, every minute. This will allow us to seamlessly connect the dots across Nine’s complete tennis ecosystem.

Cricket_Talent
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Our long history with the game of cricket continues

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Next year is set to be a huge year of international cricket, with the Women’s Cricket World Cup in New Zealand in March and the Men’s T20 World Cup in October, right here in Australia. Nine will provide extensive coverage of both events across our publishing mastheads, wwos.com.au, radio, along with Sport Sunday and the Today Show.

An incredible springboard that will lead us into the 2023 Ashes series, LIVE from England where Nine is the exclusive broadcast rights holder.   Before that, we’ll be covering this year’s Ashes series and full summer of cricket including men’s and women’s ODI and T20 series and Big Bash League extensively via Nine Radio featuring Australian cricket legend Mark Taylor, as well as updates on Today, 9News, SMH, The Age and WWOS.com.au.

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In April, the world’s best golfers return to the Augusta National Golf club in Georgia for The Masters to go head-to-head to take out the sport’s most prestigious title, where all the action will be screened on 9Gem and simulcast on 9Now.  All four golf majors including The British Open, The US Open and The PGA Championship will be covered comprehensively across our mastheads – the SMH and The Age, across Nine Radio and digitally at wwos.com.au. We’re gearing up for a big year of golf on Nine.

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Next year is also about dialling up the “wide” in Nine’s Wide World of Sports strategy, giving room and opportunity to tap into deep fan bases and elevating those sporting moments right across the wider Nine group.

Our Total TV strategy includes UEFA on Stan Sport and free coverage on Channel 9 and 9Now of The Champions League final, combined with one of cycling’s biggest events, and the UCI Road World Championships. Plus, on Nine Radio we will cover all the action from the spring and autumn racing carnivals, including the Melbourne Cup, Cox Plate and Caulfield Cup, the Winter Olympic Games, Formula 1, V8 Supercars, Tour de France, and the Sydney to Hobart Yacht Race via our outside broadcasts and tournament updates.

TheBestSportMarketing

Here at Nine, we don’t just serve up the main game, ​we connect Australia with a whole Wide World of Sports.

To harness this content lineup and make better use of some of the distribution platforms available to you here at Nine, let’s take a deeper look at our offering.

WWOS_Broadcast

Total TV

We offer not just the linear experience on Channel 9 but also the on-demand and streaming platforms 9Now and Stan Sport, creating new ways for brands to tell their story. In 2022, we will offer premium streaming integration on Stan Sport (now with over 250,000 subscribers) along with market-first innovations on 9Now.

Look out for our Wide World of Sport Mini Match content across all major sport codes. It’s the best of all sport, curated with only the highlights in mind that connect with a highly engaged fan base.

WWOS_Publishing

Total Publishing

We are first with the agenda-setting stories. But we don’t just tell our readers what happened, we tell them how and why it happened. It’s that unique insight that sets us apart. In 2021, over 4 million NRL fans were reached by Nine’s cross-platform publishing offering. And AFL in The Age had a 12% page view increase year-on-year, with more editorial content published than ever before. All delivered by our dedicated sports journalists and expert commentators, who connect with Australia like no others can.

Ensuring women’s sport gains momentum in the year ahead, Nine will launch Gamechangers, featuring the Top 50 influential women in sport, in The Sydney Morning Herald and The Age.

WWOS_Radio

Total Audio

We offer a direct line to sport fanatics across our talk radio and digital audio content offering. With coverage encompassing football, tennis, cricket, sailing, horse racing, motorsport and golf. Major sporting events that truly matter to our local audiences, right across 12 months of the year.

Our leading audio content is delivered by Nine’s top sports journalists, experts and commentators, providing world-class analysis of all the action on and off the footy field. With a huge lineup of footy podcasts spanning the year, including Real Footy, Six Tackles with Gus, The Continuous Call Team, 3AW Is Football, Sports Day, Wide World of Sports, and the new additions 100% Footy and Footy Classified. Premium sporting content designed to connect with Aussies en masse and put your brand at the heart of the action.

Source: Roy Morgan Asteroid single source database for the 12 months ending June 2021; Nielsen Consumer and Media View Metro Fused Media S02 2021.
Google Analytics (October 2021) 

Coming in 2022

RealiseBigSport

Big ideas make brands famous. Brief us, use us, and challenge us.

We have a big idea for every budget, underpinned by Australia’s best sport content spanning television, digital, print and radio.  From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.

Don’t just take our word for it, see what some of our partners have been up to...

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02
03
04
OriginalityBanner_New
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Make your brand famous with the 2022 State of Origin.

Win $1 million in advertising inventory with Nine.

The biggest competition in Australian advertising returns for the 2022 State of Origin series.

The State of Originality is a call to arms for YOU – Marketers and your Creative teams, to elevate the power and importance of creativity and of course, originality, in delivering results.

This year Nine challenges you to help make the 2022 State of Origin not only an absolute sporting blockbuster, but also a much-watch TV event where the ads are just as exciting as the football action.

We’ve got the reach covered and we invite YOU to crack the creative.

Sport cuts deep into our culture and community

It’s powerful because it’s real. It’s powerful because it’s unscripted, and its powerful because the stories live on long after the lights of the stadium go down.

Harness the power of sport on Nine in 2022.

For further information, contact your Nine representative or complete the form, and a member of the team will be in touch.

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LEGO® Masters

LEGO_Header_2022

Australia's most imaginative family-friendly format

Australia’s most beloved entertainment show saw an array of new competition twists, mind-bending new challenges, a new “Power Brick”, and a brand-new shiny set.

The latest season delivered more amazement than ever, the challenges excited and surprised the audience. From The Car of the Future to The Stuntman – we saw teams building a model that can fly through a hoop of fire – this year's competition rose to spectacular new heights.

To find out what your brand can achieve with a LEGO® Masters partnership, request a tailored response to help realise your marketing objectives.

See the highlights from the latest season of LEGO® Masters

LEGORatingsPhenomenon

Connecting with 3.642 million Aussies each week

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+1.19 million

Total TV viewers each episode

LegoHead

+3.3 million

Live + VOD streams

LegoHead

+172.4 million

Live + VOD minutes

Source: OzTAM Live + VOD VPM, Rolling 7 Day Cume, Lego Masters, 18/04/2022 – 23/05/2022 v 19/04/2021 - 24/05/2021,  includes coviewing on connected tv devices; OzTAM Metro (5CM) + Regional TAM (CAM), S4 “LEGO MASTERS” excl encores (Nine + Affiliates), Total People, AUD/Reach, consolidated 7 data (at 20 June 2022)

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LegoHead

+2.301 million

Regional viewers reached in 2022 (across the series)

LegoHead

803,000

People 25-54 reached in 2022
(across the series)

LegoHead

+1.066 million

Weekly
(Total People)

Source: Regional TAM Regional (CAM), S4 “LEGO MASTERS” excl encores (Nine + Affiliates), Total People/Ppl 25-54, Reach, consolidated 7 data (at 20 June 2022)

MichaelHealy

LEGO® Masters is the show that connects

“LEGO® Masters is a format like no other in its ability to connect with audiences. From young to old, from men to women, this is a rare program that unites and connects the entire family.

This is the reason we have committed to sharing it on your screens for the next two years. It is because of its power to connect audiences in ways other shows don’t.”

Michael Healy
Nine’s Director of Television

LEGO® Masters connects your brands with

POSITIVE BRAND PERCEPTIONS
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Trusted
Fun
Innovative

Nine’s brand impact studies conducted by Gemba on behalf of our major LEGO® Masters sponsors over the last 2 years have highlighted that partnering with the show delivers strong lifts in perceptions of Trust, Fun and Innovation. Adding to the already vast amount of evidence that shows how viewers' feelings towards a show halos onto the brands that partner with them. ​

Find out how LEGO® Masters boosted perception of an iconic Australian retailer

The toy category is very competitive, so Kmart partnered with LEGO® Masters with the objective of driving traffic to Kmart stores, as well as cementing Kmart as the No.1 retail destination for the LEGO® product.

Kmart leveraged IP across their assets in the LEGO® Masters Broadcast, Digital and Social channels, as well as online and instore. This strong partnership would cement them as the home of LEGO® in Australia.

KmartXLegoMasters

6%
uplifting in campaign messaging

7% pts
uplifting in brand consideration

14% pts
previous 4 week purchase

To find out more about what your brand can achieve with a LEGO® Masters partnership, request a tailored response to help realise your marketing objectives.

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Parental Guidance

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The search for Australia's best parenting style

Parenting. Everyone’s got an opinion.

Ally Langdon and Australian parenting expert Dr. Justin Coulson team up with ten brave sets of parents with very different parenting styles, putting their methods to the ultimate test to determine who has Australia’s best parenting style in Channel 9’s raw and confronting series, Parental Guidance.

To find out what your brand can achieve with a Parental Guidance partnership, request a tailored response to help realise your marketing objectives.

From the network that brought you Married at First Sight, came ground breaking experiment that will challenge every Australian family.  

 

 

Parental_Family

748,000

Broadcast Overnight

112,000

Time Shift to 28

102,000

Broadcast Encore

157,000

Con 28 Live + VOD BVOD

1,119,000

Total AUD

BVOD Source: OzTAM Live + VOD VPM, Con28,  Parental Guidance (1/11/21 – 16/11/21), includes coviewing on connected tv devices.
TV Source: OzTam Metro + Regional Data, Total People, Overnight + Timeshift to 28 for First Run Episodes, Consolidated 28 for Encore Episodes, 'Parental Guidance,' 01/11/21-16/11/21.

Think big with a show fit for any category

Parental Guidance is a show that captivated, entertained, educated and had families Australia wide starting a conversation about their parenting styles. There is no other show like this on Australian television.

From helicopter parents to tiger parents, free-range and routine parents to extreme authoritarians, Parental Guidance shone a light on how Aussies raise their families. And that no one parenting style is best.

Parental Guidance took us behind the closed family doors of parenthood, and how we ourselves were parented.
When it comes to modern-day parenting, is anyone really nailing it?

 

Parental Guidance is produced by Eureka for the 9Network.

To find out more about what your brand can achieve with a Parental Guidance partnership, request a tailored response to help realise your marketing objectives.

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Celebrity Apprentice Australia

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Only one can be crowned the Celebrity Apprentice Australia. So who can withstand the sugar rush?

Celebrity Apprentice Australia returned in 2022 with a larger-than-life season ever on Channel 9 and 9Now. Bringing together more of the country’s biggest names to battle it out in the boardroom.

The celebrities, divided into two teams, took on a range of epic tasks to avoid billionaire boss Lord Alan Sugar’s firing squad, while using their business savvy and little black book of contacts to raise money for their chosen charities.

Here are the highlights from Celebrity Apprentice Australia this season...

 

The celebrities are bigger, the tasks are grander and the amount of money raised for charity has never been seen before on Celebrity Apprentice Australia

CEO Lord Alan Sugar reprises his tough as nails, no-nonsense role in the boardroom, along with his trusted advisers, Boost Juice pioneer Janine Allis and program newcomer, businessman and entrepreneur Nick Bell. Under their watchful gaze, the 16 celebrities battled it out in an intense game of survival of the savviest, pulling out all stops to raise money for their chosen charities.

The personal stakes were high as big egos, high-pressure situations, and exciting new game play ramps up the competition between the celebrities of Celebrity Apprentice Australia. There were more explosive moments and twists and turns on the road to the winner being crowned the Celebrity Apprentice.

Stepping up to the plate as Lord Sugar's new recruits in 2022 were:

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Turia Pitt
Author, motivational speaker and one of Australia's most inspirational women

Will and Woody
National hosts of Australia's No. 1 Drive radio show

Bronte Campbell
Dual Olympic gold medallist and world champion swimmer

Jodi Gordon
Logie-Award-winning actress, model and Australian sweetheart

Benji Marshall
Rugby league great and Wests Tigers legend

Gamble Breaux
Real Housewives of Melbourne star

Beck Zemek
Married At First Sight's most controversial bride and socialite

Vince Colosimo
Hollywood actor and Australian Film Institute award winner

Samantha Jade
Winner of The X Factor, ARIA Award winner and singer-songwriter

Jean Kittson
A queen of Australian comedy, trailblazer and author

Darren McMullen
Renowned television presenter and actor

Jarrod Scott
Face of Givenchy and international supermodel

Carla from Bankstown
Secretary to former NSW Premier Gladys Berejiklian and social media sensation

Ronnie Caceres
Renovation expert and one of The Block's most successful All Stars

Eloni Vunakece
Two-time Australian Ninja Warrior semi-finalist and former international NRL star

A PROVEN PERFORMER IN 2022

CH9_9NOW

+614,000
VIEWERS PER EPISODE IN 2022

507K

Overnight & Timeshift

28K

Live VPM

79K

VOD VPM

Source: OzTAM Metro (5 City Metro) + Regional TAM (Combined Agg Mkts). 22 May - 21 Jun 2022. "CELEBRITY APPRENTICE AUSTRALIA" excel encores (Nine + Affiliates), Total People, AUD, consolidated 7 data. OzTAM Live + VOD VPM, Rating 7 Days Cume, Celebrity Apprentice Season 2, 22/05/2022 - 28/06/2022, includes coviewing on connected tv devices.

WinNetwork

CAPTIVATING REGIONAL AUSTRALIA

1.8M
Regional viewers reached
in 2022

595K
People 25-54

22%
of 9Now minutes viewed by regional Australia

Source: Regional TAM (Combined Agg Mkts), 22 May – 21 Jun 2022, “CELEBRITY APPRENTICE AUSTRALIA” excl encores (Nine + Affiliates), Total People/Ppl 25-54, Reach, consolidated 7 data

Let's hear from business magnate Lord Alan Sugar on the power of a show that gives more, whilst giving back...

 

ShaynnaBlaze

“This is my past and my personal life … I want other women out there to know that you can have a voice and there are people out there who want to give you a voice. You can still live a great life, be successful and still keep your integrity no matter what happens to you.”

Shaynna Blaze
Co-Founder, Director & Chairperson of Voice for Change
Celebrity Apprentice Season 1 WINNER

Own the episode with Celebrity Apprentice Australia

Picture this, your brand or product being talked about and engaged with by some of Australia’s most notable celebrities across a full 60 minute episode of a proven primetime television format. Too good to be true? It’s all possible with Celebrity Apprentice Australia.

To find out what your brand can achieve with a Celebrity Apprentice Australia partnership, request a tailored response to help realise your marketing objectives.

Explore how Koala worked with Powered by Nine to connect their brand message with millions of potential customers across a full 60 minute episode of Celebrity Apprentice Australia in 2021.

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EveryCategory
MarketingTask

Marketing Task

The Celebrity Teams must create an exciting new marketing campaign for a brand. The team which conveys the product messaging/features the best, wins!

FoodRelatedTask

Food-Related Task

The Celebrity Teams must create or manufacture a unique food product or participate in a food challenge. The Team that sells the most wins!

SellingTask

Selling Task

The Celebrity Teams must create an exciting Sales experience within a retail store or outdoor venue. The team which sells the most items within a timeframe wins!

ExperienceTask

Experience Task

The Celebrity Teams must complete a cooking Task where they prepare meals for a big event or experience, supplied with your brands fresh produce and/or your clients' products.

EducationTask

Education Task

The Celebrity Teams must compete in a learning-based Task getting to know an area of expertise. The celebrities must then present a showcase back to the board on the topic.

ActivationTask

Activation Task

The Celebrity Teams must complete the Task of delivering the most online orders across Sydney following the process and requirements based on how a brand package and deliver their goods, talking to their relevant comms pillars.

Celebrity Apprentice Australia is produced by Warner Bros. International Television Production Australia for the 9Network, based on the format created by Mark Burnett and distributed by MGM. ​

To find out more about what your brand can achieve with a Celebrity Apprentice Australia partnership, request a tailored response to help realise your marketing objectives.

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Say ‘I do’ to Married at First Sight

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Australia's undisputed leader in entertainment & biggest marketing platform

Married at First Sight is Australia’s biggest guilty pleasure and most talked about social experiment on Channel 9 and 9Now.

In the quest to find the love of their lives, some of Australia’s most attractive and adventurous singles hand the keys to their heart to relationship experts John Aiken, Mel Schilling, and clinical sexologist Alessandra Rampolla. A quest to prove if science really can predict true love and long-lasting romance.

To find out what your brand can achieve with a Married at First Sight partnership, request a tailored response to help realise your marketing objectives.

Married at First Sight is a cross-platform juggernaut

9_9Now_WIN_Lockup
people

Over 1 in 3 episodes
hit a Total TV audience of +2 million across the season

television

MAFS finale was No.1
non-sport program for 2022 for all key demos & total people

MAFS consistently delivers incredible cross-platform results, making it the perfect vehicle to drive consumer outcomes.

Hearts

OVERNIGHT

1.289 Million 

Hearts

TIMESHIFT

152,000

Hearts

BVOD

544,000

Hearts

TOTAL TV

1,985,000

Hearts

UPLIFT ON OVERNIGHT

54%

Source: OzTAM Metro + Regional TAM, 31 Jan - 4 Apr 2022, "MARRIED AT FIRST SIGHT" excl encores (Nine + Content Affiliates), Total People, AUD, Overnight + Time Shift 7 data (at 8 Apr 2022); OzTAM Live + VOD VPM, Rolling Cume, Married At First Sight Season 9, 31/01/2022 - 31/03/2022, includes coviewing on connected tv devices. Top Programs Source: OzTAM Metro + Regional TAM, 01 Jan – 07 Apr 2022, excludes “encore” “rpt” “(R)”, CFTA Primary and Multi Channels + Content Affiliates, Total People / Ppl 25-54 / Ppl 16-39 / GS+CH, consolidated 7 data (at 08 Apr 2022). OzTAM Metro (5 City Metro) + Regional TAM (Combined Agg Mkts), "MARRIED AT FIRST SIGHT" (31 Jan - 4 April 2022) excludes encores/RPT/presentation, Total People, Overnight + TS28 data (as at 13 Apr 2022).

Experts

Brands are wedded to MAFS for all the right reasons

Married at First Sight is unlike any other program. Audiences hang off every second of the show and engage with it across multiple platforms. From broadcast, to digital through to the participants socials and beyond. Audiences are hooked and brands that have truly recognised this value, have wedded to MAFS for all the right reasons.

We know MAFS is an effective platform to deliver truly incredible, measurable results for brands. And we know Nine can deliver a compelling solution for your brand across the powerhouse of the entire MAFS ecosystem.

No matter the category, no matter the business goal, MAFS has something to deliver your brand REAL results. No idea is too big.

MAFSTalent

Let's take a look at how MenuLog used Martha's Wine Moments to realise their marketing dreams

Challenge 

MenuLog wanted to increase consideration for their brand during engaging reality TV moments. Integration was a key deliverable for the partnership, including product placement and talent verbals.

Solution

Nine proactively approached MenuLog with the Martha's Wine Moment series, including bespoke integration opportunities tailored to MenuLog which was a key deliverable for the client. Nine worked closely with editorial to include product placement, integration moments and talent verbals throughout the series.

Results

MenuLog successfully leveraged its Married at First Sight partnership through clear campaign messaging and creative integration.

This ensured viewers were highly engaged, and resulted in Brand Consideration increasing by 5% pts.

Source: Gemba Brand Health Study Married at First Sight 2021

Find out how Australia watched Married at First Sight tie the knot with Specsavers

In a new series from Powered by Nine, we unpack a range of topics on the minds of marketers. In episode two of Powered Unpacked, we spoke to Shaun Briggs, Head of Marketing Planning at Specsavers, and discovered how the brand kick-started life after COVID through a powerful integrated and creative partnership with Married at First Sight.

SeanBriggs

Shaun Briggs (Head of Media, Specsavers) said Nine were ‘really easy’ to work with alongside AJF. They (Powered) got there super quick to nail the creative direction, and allowed us to enter into production super fast. The end result saw website traffic +7%, an upside in organic search, and a really strong result from topline sales across +400 stores in Australia and New Zealand.

Arrow-150x150

14% increase

Awareness of Specsavers free eye test increased 14% pts (56% to 70%)

Arrow-150x150

4% increase

Consideration increased 4% pts vs. pre-wave and 7% pts vs. non-viewers of MAFS

Arrow-150x150

9% increase

Perceptions of
Quality and Trust increased by
9% pts and 5% pts, respectively

Source: Gemba Brand Health Study Married at First Sight 2021

It's time for your brand to say 'I do' to BIG ideas

To find out what your brand can achieve with a Married at First Sight partnership, request a tailored response to help realise your marketing objectives.

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