Television Archives - Nine for Brands

Nine’s Digital Impact: Insights from Ben Glover

Nine's Digital Impact with Ben Glover

As we approach the start of the Paris 2024 Paralympic Games on August 28, where 160 athletes across 17 sports will write the next chapter in Australia's rich Paralympic history, we spoke with Ben Glover, Nine’s Editor, Wide World of Sports Digital. Glover shared his reflections on the enduring impact of the Olympic and Paralympic Games in connecting to those around us, and the opportunities that lie ahead.

From Saracens to Fox Sports: Shaping Leadership in Sports Media

Reflecting on the beginning of his career, Glover said:

"Saracens Rugby Club taught me the art of rapid match reporting for digital platforms, an invaluable skill in leading a team that extensively covers live sports. My time at Fox Sports was equally formative, teaching me the importance of creating audience-specific content and using analytical tools to learn from successes and failures. There, I also had great mentors who imparted wisdom on digital strategy and strong leadership".

Preparing for the Olympic and Paralympic Games

Preparing for an event as large as the Games involves meticulous planning. Over the past three months, I’ve led an Olympics subcommittee that meets weekly to strategise and plan our coverage to the nth degree. This includes everything from editorial strategies and content types to daily schedules and staff training to ensure we all have a strong understanding of what’s expected when the Games kick off.

Bringing the Olympic Spirit to Australia

Across the duration of the Olympics, Wide World of Sports drove 22 million page views to Nine.com.au, successfully bringing the excitement and spirit of the Games to Australian audiences through insightful, in-depth analysis and engaging content.

"By leveraging our digital platforms, we've made the Games accessible to all Australians. A strategic decision to appoint an Olympic and Paralympic Games reporter has allowed us to tell the stories of Australia’s athletes – who are they? Where are they from? What makes them great? That’s enabled us to foster emotional connections with our audience, as they get to know the athletes who will be competing on a global stage."

Strategies for Engaging Olympic Fans

Engaging Australian viewers with Olympic Games content on wwos.com.au has been a focused effort. We've identified the most popular Olympic sports among our audience, such as the mighty Matildas and Australia’s most popular Olympic sport, swimming, and concentrated our coverage on these areas. Comprehensive reporting on lead-up meets, interviews, and feature pieces on the likes of both athletes and coaches have been crucial.

"The emotive stories that emerge from the rigorous qualifying processes in these sports capture the essence of the Olympics—passion, competition, and pushing the limits of human achievement."

We've also tailored the wwos.com.au site look and feel for the Games, ensuring an efficient and customised user experience – one that makes them feel part of a special event.

The Role of Digital

Digital content plays a pivotal role in enhancing Australia’s consumption of both the Olympics and Paralympic Games.

"The sheer volume of events makes digital platforms ideal for comprehensive coverage. Tools like live blogs provide real-time updates on key events and news stories."

Additionally, being both the broadcaster and digital rights holder allows us to integrate short video clips from the field of play into our content, making our platform a destination for fans who want to watch highlights, not just read about it.

A Power that Transcends Sport

Storytelling in sport serves as a catalyst for moments of cultural significance. Whether its uniting a nation through shared victories, or inspiring resilience through athletes' personal triumphs, the strength of the human spirit makes a profound impact on Australian onlookers.

"Sports media has a unique role in uniting people from all walks of life. By highlighting stories of perseverance, teamwork, and excellence, we can inspire and bring people together in a way that transcends sport."

Promoting values of inclusion and diversity through events like the Olympics and Paralympics contributes to a more connected and empathetic world, serving as a reminder of our shared humanity and the incredible potential we have when we come together in the pursuit of common goals.

The Future of Sports Journalism

The future of sports journalism, particularly for large-scale events like the Olympics and Paralympics, is set to be increasingly digital and interactive. Technologies such as augmented reality will offer immersive experiences, while data-driven journalism will deliver highly personalised content.

"Emphasising inclusivity and representing diverse voices will be crucial for staying relevant in an evolving media landscape."

Anticipation for the Upcoming Paralympics

From both an editorial and personal perspective, I am most excited about uncovering and sharing the untold stories of athletes at the upcoming Paralympics.

"The journey to the Paralympic Games is filled with challenges and triumphs, and we plan to bring these stories to life through engaging visuals and interactive content, ensuring Australians feel connected to every moment."

Paralympians Shine on a Global Stage

"Ensuring that Paralympians are front and center of our Games coverage, alongside their able-bodied counterparts, is a priority for us. Over the next few weeks and beyond, we will use our platform to tell their remarkable stories and expose our audience to their extraordinary commitment to athletic excellence."

Golden Opportunity: Think Digital

The Paris 2024 Olympic Games have propelled record online engagement, as Australians flocked to Nine's digital cross-platform ecosystem. From 9Now and nine.com.au to wwos.com.au to our leading masthead sites (The Sydney Morning Herald, The Age and The Australian Financial Review), Nine’s digital brands offer a unique opportunity to reach vast, engaged audiences. With our 20 million signed-in users and a first-party data set spanning 68 segments and nine Games verticals, there’s no better moment for your brand to connect with Australia and be part of history in the making.

Stay tuned for more insights and stories from the Games as we continue our conversation with those closest to the magic.

Find out more

Source: Ipsos Iris Online Audience Measurement Service, 25-31 July - 01-12 Aug 2024, Age 14+, PC/laptop/smartphone/tablet, Website only, Text only, Daily Volumetric data, Total Minutes (000s), Page Views (000s), Visits (000s).

Looking to put your brand at the heart of the Olympic and Paralympic Games on Nine? We'd love to hear from you.

Capturing the Magic of the Olympic and Paralympic Games: Luke McIlveen

Nine Publishing's Commitment to the Games

As the Paris 2024 Olympic and Paralympic Games edge closer, we sat down with Luke Mcllveen, Executive Editor of Nine’s Metro Mastheads, to talk about how Nine Publishing will inform Australia with the most up-to-date news, innovation and information during the Games.

An Unforgettable Olympic Memory

Reflecting on Aussie legend Cathy Freeman, and her unforgettable victory sprint in 2000, Luke said:

“As a young reporter, I had the privilege of being in the stadium when Cathy Freeman stormed home in the 400metre final, at the Sydney Olympics. The roar of the crowd as she turned for home is something I’ll never forget. Cathy’s exhaustion and sheer relief at the finish line, where the weight of a nation was lifted from her shoulders, truly transcended sport. The pressure on her to win was immense. What unfolded that night, in 2000, became not only an iconic moment in Australian sporting history, but a moment with profound cultural significance.”

Bringing Iconic Moments to all of Australia

Featuring a team that has covered a combined total of 29 Olympic and Paralympic Games, and won 60 major awards, the strength of Australia’s most respected mastheads - The Sydney Morning Herald and The Age, along with the Brisbane Times and WAtoday - will ensure the Paris 2024 Olympics are covered like no previous Games.

“For Paris 2024, we are sending Australia’s best team of journalists to capture every pivotal moment of the Olympic and Paralympic Games. Our comprehensive coverage will include rolling updates, insightful articles from top sportswriters, and stunning photos and videos produced by award-winning photographer Eddie Jim. We will be first with breaking news, offering premium interviews, analysis, and features from renowned journalists such as Greg Baum, Chip Le Grand, Michael Chammas, Jordan Baker, and Emma Kemp.”

Innovative Strategies for Audience Engagement

Nine’s strategy is to bring the spectacular Games alive for fans no matter where they choose to engage, Luke said:

“To keep our audiences informed and engaged during the Games, we will provide round-the-clock digital coverage with a strong emphasis on video, leveraging our collaboration with Nine's broadcast team. While Australian athletes will be at the forefront, we also recognise the global appeal of major events like the 100-metre men’s and women’s track finals, ensuring comprehensive coverage that captivates millions.”

Opportunities for Advertisers in a Digital Age

Recognising the shift towards digital media consumption, Nine is leveraging this trend to offer advertisers unparalleled access to a highly engaged audience during the Olympics and Paralympics. Luke said:

“The rise in our digital audiences presents a unique opportunity for advertisers to connect with Australia through Nine's innovative platforms. Our homepages will feature designated Olympics modules as a 24/7 destination for fans, including a full schedule of events, an up-to-the-minute medal tally, and the most captivating video and still images from Paris. Our brilliant writers will provide the best reads, ensuring our loyal digital subscribers stay informed without delay.”

Balancing our Coverage: Catering to Varied Interests

To ensure every viewer’s interest is captured during the Games, Nine is dedicated to delivering a diverse and eclectic coverage.

“Nine has meticulously planned its coverage to ensure expert journalism across a diverse range of events that will inspire Aussies, from swimming to basketball, football, shooting, cycling and athletics,” Luke said. “This approach ensures that the varied interests of our audience are catered to, providing comprehensive and engaging content throughout the Games.”

A Lasting Impact with Editorial Excellence

As the world eagerly anticipates the Olympics and Paralympics, the excitement is palpable. Discussing the unique challenges of Tokyo, Luke says:

"Paris 2024 represents the first true Olympic celebration in eight years. The storylines are already compelling – can Australia dominate the US in the pool? Will the Matildas secure a podium spot after their remarkable World Cup campaign? Who will rank the fastest 100 metre sprinter in the world? Traditional favourites return, and new sports like skateboarding and surfing continue to break barriers and lay new standards. In a year filled with heavy news, Australians are ready to set their alarms and lose themselves in the magic of the Olympics. Nine Publishing is committed to delivering coverage that not only informs but also inspires, leaving a lasting impact on our audience and the nation.”

Golden Opportunity: Engaging a Captivated Audience

Audiences will be watching live sporting events, but more than that, they will be checking the news, reading commentary, and following all other parts of the Olympics and Paralympics that make these events such an exciting experience. From the Opening and Closing Ceremonies, stories of sportsmanship and national victories and losses to the emergence of the next generation of athletes and new sports. During these kinds of special global events, it’s an exceptionally good time to reach large audiences who are deeply engaged and attuned to both the Games and advertising, across print, digital and interactive content.

Stay tuned for more insights and stories from the Games as we continue our conversation with those closest to the magic.

Find out more

Looking to put your brand at the heart of the Olympic and Paralympic Games on Nine? We'd love to hear from you.

Rising Above: Chris Bond’s Paralympic Journey of Inspiration

Chris Bond's Paralympic Journey

As the Paris 2024 Paralympic Games approach, we are inspired by the stories of athletes who have overcome incredible odds to represent Australia on the world stage. Chris Bond, captain of the Steelers Wheelchair Rugby team, shares his journey from an able-bodied Australian to a Paralympic champion. His story is a testament to the unifying and inspiring power of sport.

Growing Up in a Sporting Nation

Chris describes growing up in the 90s in Australia, a sporting nation.

“In my able-bodied youth, my twin brother and I played everything from indoor-soccer and four-square handball to footy to get us through the school day. After the bell we would build jumps and ride our bikes until the streetlights went on. On the weekends it was all about rugby league. We idolised our national teams, gathering around our small box TV with pride as we felt connected to fellow Australians battling it out in their green and gold. Sport was a major part of our lives, keeping us fit, socially connected, and giving us a strong sense of belonging and community."

A Life-changing Diagnosis

Chris’ life took an unexpected turn when he was diagnosed with cancer. Subsequent infections led to the amputation of both legs, his left hand, and all but one finger on his right hand at the age of 19.

"After three years in the hospital system fighting for my life and regaining my independence with my newly acquired disability, I knew that something was missing – my passion for sport. And from there, my eyes were opened to a world of Para-Sport."

Finding Purpose in Wheelchair Rugby

Joining a new community of like-minded people, who had similar life journeys and a shared desire to compete, was the vehicle that drove Chris back to motivation.

"Wheelchair Rugby was the best form of rehab, fitness and therapy for me. It taught me to be grateful for the function I have remaining and gave me hope for the future. It pushed me to do more for myself in everyday life and provided real-world examples of others with severe disabilities achieving what seemed like unattainable milestones."

Determined to pursue his passion, Chris moved from Canberra to Brisbane to start his Paralympic pathway. "I dropped everything I was doing and hit the road with my black lab, at the beginning of a journey that gave me a strong purpose in my new world and reignited my childhood dream."

Becoming a Paralympic Champion

Fast forward over a decade, and Chris Bond is now captain of the Steelers, a two-time Paralympic gold medallist, two-time world champion, father of two, and homeowner living independently on the Sunshine Coast.

"The Paralympic movement has grown tremendously, and we now have the opportunity to consume increasingly impressive Para-sport on free-to-air TV every four years. Australians are now realising that sport is sport, and they love to back the green and gold, regardless of the event. We love a good story of our fellow Aussies having a crack, it’s what unites us."

Uniting through Sport

Chris highlights the growing recognition and inspiration drawn from Paralympic athletes.

"Australians are beginning to get to know our Paralympic athletes and feel inspired by their unique stories in their quest to reach the pinnacle of sport. Nothing has been given, it has all been earned, and that resonates well with the average Australian battler."

Impact on Future Generations

Reflecting on the impact of the Games, Chris says

"I have heard countless stories of kids wanting to be like the Steelers after watching us play - dreaming of one day wearing the green and gold.

Life is full of unexpected challenges. We can’t predict what will happen, how long we’ll live, or what illnesses or injuries might come our way. But seeing a fellow Australian survive a near-death experience, lose their physical abilities, and still smile with determination and purpose is a powerful reminder of the incredible resilience of the human spirit. It shows that no matter the setbacks, we can reset our mindset, set new goals, and achieve our dreams. Life is short, so why wait? Start chasing your dreams now."

Golden opportunity: Creating a lasting legacy

The Paris Games are an opportunity for brands to align with the values of resilience, unity, and inspiration, embodied by our Paralympic athletes. We have never had more access, exposure and connection to the hundreds of individual stories, characters and proud Australian athletes who drive the core message of living a healthier, active and more purposeful life. And the momentum of the Games is set to continue as Australia continues to back ALL athletes, the power of mateship, community and a fair go for all.

Stay tuned for more insights and stories from the Games as we continue our conversation with those closest to the magic.

Find out more

Looking to put your brand at the heart of the Olympic and Paralympic Games on Nine? We'd love to hear from you.

Celebrate the Olympic Spirit: Insights from Anna Meares

Insights from Anna Meares

As we approach the Paris 2024 Olympic and Paralympic Games, Nine is proud to celebrate the history, athlete spirit, and impact of the Games. To start a series of conversations, we had the pleasure of speaking with Anna Meares, the Chef de Mission for the Australian Olympic Team. Her insights offer a profound understanding of the cultural chemistry that animates the Olympics, and in turn engages millions of Australians time and again.

Navigating the Games as Chef de Mission

Meares describes her role as Chef de Mission as multi-faceted.

"Firstly, I am in charge of the environment and culture set for our Australian Olympic Team in Paris. I achieve this by building a leadership team around me, including Olympians Mark Knowles, Kaarle McCulloch, Bronwen Knox, Kyle Vander Kuyp, and Ken Wallace. I work with the Australian Olympic Committee to build relationships with member sports, coaches, high-performance staff, presidents and CEOs to understand their needs and create a cohesive Olympic Team."

Anna's passion for the role is evident as she emphasises the honour and pride she feels in leading the team and working with like-minded, motivated individuals.

The timeless appeal of the Olympic Games

"There is great history in the Games," Anna reflects. "It is great because of the people, the stories, the effort, the love, and the unity through common value and purpose."

Anna's personal connection to the Games began as an athlete, and she found the experience addictive. "To be involved beyond my competitive years, given an opportunity to impact the lives of others as they have their moment in the Games and the Australian Olympic Team, is what gets me up every day."

A multi-sensory celebration

Highlighting the multi-dimensional nature of the Games, Anna says they are

"the biggest multi-sport event in the world and are ‘multi’ in so many ways. They celebrate our multicultural world. The Games are truly multi-sensory, multi-emotional, multi-colourful and multi-dimensional. It is where participation and unity combine with high performance in a showcase that comes around just once every four years. It is a celebration, and one that athletes and other participants savour for the rest of their lives."

The making of an Olympic champion

"For those rare few who stand atop the podium, we all know it takes a great deal from themselves, their family, friends and community. They are exceptional.

There is a lot that must go their way and a lot out of their control. What contributes to those who succeed at the Olympics is that despite there being no guarantee of success, they commit and dedicate as much as anyone else, prepare as much as anyone else, and are able to execute across more facets than anyone else on that one day of competition. You do not have to be perfect. You just have to be better on that one day, in that one moment. To have the composure, confidence, and instinct – not just the physical traits. The body is one thing, the heart and the mind are another."

Memories and moments

Anna's first memory of the Olympics is from 1996, at the age of 12, watching the men's 1500m swimming final at Atlanta on televisions in a shopping centre. She recalls weaving through the crowds to get to the front and witness Keirin Perkins win gold for Australia, and Dan Kowalski silver.

"It wasn't the results that I remember as a young girl, but the impact on an enormous group of people who didn't know them, didn't know each other, but were pulled together through their sporting efforts at those Games." This memory underscores the unifying power of the Olympics.

At her first Games in Athens in 2004, just 20 years of age, Anna felt like she was "plucked from watching to now being inside the TV," surrounded by athletes from various disciplines – 150kg weightlifters, four-foot gymnasts, seven-foot basketballers – as she walked through the Olympic village. Her final Games memory is equally vivid, carrying the flag for Australia at the main stadium and being hit by a wave of noise, colour and lights – a memory she will never forget.

Golden opportunity: Creating a lasting legacy

From iconic city attractions, powerful stories, breathtaking athletic performance and ground-breaking sports to pure entertainment, the Games provide an unparalleled opportunity for brands to make their mark in history. Through Nine’s unified content ecosystem, brands have a unique opportunity to create a legacy, make an impact, and be part of a celebration that resonates with 98 per cent of Australia.

Stay tuned for more insights and stories from the Games as we continue our conversation with those closest to the magic.

Find out more

Looking to put your brand at the heart of the Olympic and Paralympic Games on Nine? We'd love to hear from you.

TODAY: Your Way

TODAY, your way

TODAY is more than just a breakfast show. We are a family to our viewers, bringing Australians all the latest in sport, entertainment, weather, finance, breaking news and more, seven days a week. We are a trusted voice, a place to laugh, and a safe space to guide our viewers through challenging times.

The TODAY EXTRA team covers everything from entertainment, celebrity interviews and news to practical lifestyle content such as fashion, beauty, parenting and relationships, health and nutrition. Hosted by David Campbell and Sylvia Jeffreys, airing nationally Monday to Friday 9.00am-11.30am and Saturday 10.00am-12.00pm.

The TODAY Weekend team bring you the latest in news, weather, current affairs, sports, politics, entertainment, fashion, health and lifestyle. It goes to air nationally on Saturday and Sunday from 7.00am to 10.00am, hosted by two of Australia’s most respected journalists, Clint Stanaway and Sophie Walsh.

Check out how we've helped brands realised their big ideas by connecting with Australian communities far and wide

57% Female
43% Male

61% are main Grocery Buyers

40% of TODAY viewers are working professionals

People 18-59 make up 50% of the TODAY Show audience

Source: OzTam ( 5 City Metro) Nine Primary, 12/02/2023 - 16/04/2023, 01/04/2023 - 02/12/2023, Today, Profile, Reach, Total People, Consolidated 7.

Our morning TV audience is growing across all screens

2.2M

Weekly Total TV reach

+25%

Year-on-year
BVOD average audience growth

+90%

Of viewers are in the Eastern Seaboard

+308K

Total TV average audience per episode

+87%

Of minutes viewed was via a Connected TV in 2023

Source: TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], National, Metro 5 Cities, Regional (Incl WA + RoA), Sydney, Melbourne, Brisbane, Adelaide, Perth, Queensland, Northern NSW, Southern NSW, Victoria, Tasmania, Regional WA, Nine Content, 12/02/2023 - 01/04/2023, 16/04/2023 - 02/12/2023, Cumulative Reach, Today, Today Season 2023, Total People, P 18-39, P 25-54, P 55+, GS 18+, Total TV, Consolidated 7. OzTam (5 City Metro + Regional Combined Panel) Nine Primary, 12/02/2023 - 16/04/2023, 01/04/2023 - 02/12/2023, Today, Total People, P 18-39, P 25-54, P 55+, GS 18+ w CH, Average Audience, Consolidated 7. OzTAM LIVE VPM, Today, 12/02/2023 - 16/04/2023, 01/04/2023 - 02/12/2023, includes co-viewing on connected TV devices.

Today delivers information
your way

"As Australians morning routines evolve...TODAY welcomes people into their living rooms, joins them on their commute and entertains them on their phones long after the program is over."

Alexander Needs
Director - Partnerships & Strategy
News & Current Affairs

A powerful ecosystem

Reaching Aussies no matter
where they choose to engage

TODAY is building a community on social media

Adult couple man and woman husband wife have a cup of coffee use mobile phone search internet social network happy smile

Followers

2.5M followers

61% female vs 39% male

Majority of audience 25-44

Avg. 18.7M
video views per month

Avg. 870K
engagements per month

Followers

74% female vs 26% male

Majority of followers 35-54

13% audience from Sydney and 11% Melbourne

Avg. 3.2M
video views per month

Avg. 233K
engagements per month

Followers

our fastest growing online community

53% female and 47% male

Largest demographic is 18-24 (33%) followed closely by 25-34 y.os (26%)

Avg. 3.9M
video views per month

Source: Meta Business Suite and TikTok Business Suite (Feb 2024)

Today x Shell’s Way

Teaming up with Australia’s top Breakfast show was the ultimate way for Shell to connect with their target audience of everyday Australians always on the move.

This partnership with TODAY ensured year-round brand visibility with the consumers they wanted to reach.

Today x Chery Motor's Way

Chery Motors strategically leveraged Australia's TODAY show for the OMODA 5 launch, featuring a high-stakes stunt where six contestants fought to keep their hand on the car, with the winner securing a brand-new OMODA 5.

Our market leading experts lead the way, across all categories

Drive your brand forward with Nine's Traffic Network

Experience the all-new Nine's Traffic Network: a premium upgrade to your morning routine. Recently revamped with a sleek new look and feel, our traffic reports seamlessly blend into TODAY Show and TODAY Extra, offering valuable and timely information to an engaged audience.

Trusted by Aussies for over 60 years, Nine remains committed to delivering reliable information at scale. Brands can align with this premium service via a host live read and visual on screen, ensuring their message reaches engaged audiences during their morning commute. With multiple updates each weekday covering Sydney, Melbourne, Brisbane and Perth, Nine's Traffic Network keeps Australians informed and prepared for the day ahead.

Don't miss the opportunity to elevate your brand with the credibility and style of Nine's all-new Traffic Network.

Amplify your brand story by aligning with TODAY

The TODAY Show loves to engage directly with viewers through fun and exciting consumer promotions. With the cost of living placing pressure on households all over Australia, put your brand front and centre by giving back to Aussies through a TODAY Consumer Promotion.

The TODAY weather host broadcasts live from different events and locations around Australia and abroad, and across the morning showcases these for our viewers. This is the perfect opportunity for brands with an event, activation or special location to showcase.

Align your brand to TODAY’S most popular regular segments: Weather, Sport, Entertainment, Your Money, Tech, Property and more.

Integrate your brand within a Sponsored Editorial Segment. TODAY creates tailored integration opportunities to meet brand objectives and align with campaign goals. The best opportunities exist when aligning to contextual news or calendar events.

To find out what your brand can achieve with morning TV, request a tailored response to help realise your marketing objectives.

Request more information - GENERIC

Tipping Point Australia

A game show phenomenon with a NEW Aussie twist

Off the back of the breakout success of Tipping Point UK, Nine has created our very own supercharged version for Aussie fans.

For the first time, filmed in front of a live audience, this high-stakes game show will go to air at 5.00pm on week nights, leading into the 9News 6.00pm bulletin in 2024.

Our local version has our own format twists – from the introduction of Temptation Jackpot to a brand-new studio and upgraded Machine, which will excite Tipping Point tragics and a new breed of fans alike.

Don’t miss out on your chance to invest with low-risk and maximum reward.

Led by Nine's super host Todd Woodbridge

In 2024, fresh from his Australian Open commentating duties, Todd Woodbridge takes on his latest challenge as host of Nine’s Tipping Point.

He is one of the network’s pre-eminent hosts, having been a part of Nine’s Ashes coverage, the Australian PGA golf tournaments and Postcards. He will also feature in Nine’s coverage of the 2024 Olympic Games in Paris.

Tipping Point Australia is what viewers have been waiting for

It’s not often that a new format comes along that is a proven global sensation and is easily accessible for brands. Tipping Point has already amassed a cult following in Australia through the UK version, attracting a game show-loving audience in this timeslot for over 20 years.

Connecting with game-show lovers at 5pm for over 20 years

We know who they are & how to engage them

55% Female

45% Male

Average Audience per episode

Average Weekly Reach

Aged 25 - 32

Are the grocery shopper

Source: OzTAM Metro (5CM) and Regional Combined Panel, Week 7-34 2023, Mon - Fri, 17:00 - 17:59, Channel 9, Avg Aud, Avg Weekly Reach, Total People (demo attributes by sex & age group) Consolidated 7. TV MAP VOZ Analyser, VOZ Data 4.0 © OzTAM Pty Limited [2023], 12/2/23 - 26/8/23, Nine Content, 17:00-18:00, Average Audience, Mon - Friday, National, Linear TV. TV MAP VOZ Analyser, VOZ Data 4.0 © OzTAM Pty Limited [2023], 12/2/23 - 26/8/23, Nine Content, 17:00-18:00, Total Grocery Shopper, Average Audience, Mon - Friday, National, Linear TV.

The Tipping Point Trifecta

There are plenty of playful opportunities for your brand to interact with this audience

The Tipping Point for your brand

Temptation Jackpot

Viewer At Home Trivia

Mystery Prize Provider

Own The Last Break

To find out what your brand can achieve with Tipping Point Australia, request a tailored response to help realise your marketing objectives.

Request more information - GENERIC

NRL on Nine 2024

NRL ON NINE IS
IN A LEAGUE OF ITS OWN

The NRL on Nine is a mega-marketing platform where brands can connect seamlessly and contextually across a unified platform ecosystem. The result? Reaching highly engaged, passionate super fans across moments of unrivalled impact.

To find out what your brand can achieve with an NRL partnership, request a tailored response to help realise your marketing objectives.

Request presentation

CHECK OUT WHAT'S
IN STORE IN 2024

NRL on Nine is the greatest game of all, uniting people regardless of their background as they barrack for their team. And for over 30 years, Nine's Wide World of Sports has been a very proud part of it. This season, a new history awaits.

tHE BEST NRL COVERAGE, EVERY WEEK
broadcasting australia's biggest games in footy

The best NRL content delivered to our audiences on demand wherever and whenever they want. From the All Stars fixtures in February, right through to the internationals in November, and everything in between. The NRL offers 32 weeks of continuous content, spread across key competitions and underpinned by Nine's 24/7 conversation, providing opportunities to create bespoke campaigns around calendar moments. Weekly news and magazine shows support and drive the stories, providing opportunities for your brand to always be part of the conversation.

Download NRL 2024 Schedule

Download NRLW 2024 Schedule

AUSTRALIA'S MOST EXCITING SPORT
UNLEASHED IN LAS VEGAS

For the first time ever, the NRL Telstra Premiership season kicked off on American soil. The 2024 season opening double-header made history on Saturday, March 2, at the world’s greatest arena, Allegiant Stadium. 1.7M Aussies tuned in across Total TV, with spectacular growth of +32% on the first Sunday match of 2023.

Source: TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 3/03/2024 v 2/03/2023 & 5/03/2023, Average Audience, Cume Reach, NRL Match Only, Total People, People 18-39, Total TV, Total BVOD, Overnight.

FEBRUARY 11
SINGLE MATCH

MARCH 2
TO OCTOBER 1

JUNE 5
TO JULY 17

MAY 16
TO JUNE 27

JULY 25
TO OCTOBER 6

SEPTEMBER 13
TO OCTOBER 6

FEBRUARY 11
SINGLE MATCH

MARCH 2 TO
OCTOBER 1

JUNE 5 TO JULY 17

MAY 16 TO JUNE 27

JULY 25 TO
OCTOBER 6

SEPTEMBER 13
TO OCTOBER 6

NINE’S TOTAL MEDIA POWERHOUSE

REACHING AUSSIES NO MATTER WHERE THEY ENGAGE

Rugby league on Nine is powered by an unrivalled cross-platform. With total television coverage including live-in-play simulcast, high-definition Broadcast Video on Demand, our vast publishing environment, and highly engaging audio products. And the reality is that a sport is only as big as its fans, and the NRL has a fanbase that’s in a league of its own.

Nine is the only place that covers every moment and every story, whenever and wherever NRL fans choose to engage.

BROADCASTING +750 HOURS OF
LIVE NRL MATCHES

total tv

Reaching 15.7 million in 2023, we offer not just the linear experience on Channel 9 but also Australia’s leading on-demand and streaming platform 9Now, creating new ways for brands to tell their story.

AIRING +800 HOURS OF
NRL RADIO CONTENT

TOTAL AUDIO

Reaching 2 million across radio in 2023, we are a direct line to the footy fans of the nation. We serve up the biggest and best footy Australia has to offer, with world-class analysis of all the action on and off the field across talk radio, streaming and podcast.

PUBLISHING +30,000
NRL ARTICLES

TOTAL PUBLISHING

Reaching 16.3 million in 2023, we are first with the agenda-setting stories. But we don’t just tell our readers what happened, we tell them how and why it happened. It’s that unique insight that sets us apart. Amplified by our digital offering, from bite sized digital magazine shows on Wide World of Sports to highlights and expert editorial opinion.

Source: GfK Radio360 Ratings, SMBP Survey 6 2023, Mon-Sun 5.30am-12MN, Cume (000s), Nine Radio - 2GB, 3AW, 4BC, 6PR, AP10+.Roy Morgan Research; People 14+ for the 12 months ending September 2023
Total Nine Publishing includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!VOZ Data 5.0 © OzTAM Pty Limited [2023]. TVMAP VOZ ANALYSER, NATIONAL, CYTD 2023, S-S 0200-2559, Network Nine & Affiliates, Total TV, TV, BVOD, Cumulative Reach, based on Matching "Primary Description records = contains FRIDAY NIGHT NRL GOLDEN, KNOCK OFF, ANZAC DAY FOOTY, NRL LIVE, NRL GRAND FINAL, RUGBY LEAGUE FINAL SERIES, Total People, When Watched Basis

NINE'S NRL FANS CAN'T GET ENOUGH
OF THE SPORT THEY LOVE MOST

The men’s NRL premiership competition is stacked with world-class talent: the electric Reece Walsh, dynamic David Fifita, wily Shaun Johnson and rampaging Reuben Cotter. Other-worldly athleticism combines with brute force. Tough carries blend with acrobatic finishes, pace with flair, physicality with sportsmanship.

EXPANDED IN 2023, THE 11 WEEK NRLW SEASON HAS BROUGHT IN NEW FANS & AUDIENCES

THE COMPETITION STANDS TO GAIN FROM THE GROWING POPULARITY OF WOMEN'S SPORT

Breaking records in 2024

State of Origin needs no introduction. It’s the most talked about series in Australian sport, and it returned again in 2024 exclusive to Channel 9 and 9Now. The men’s and women’s State of Origin series ignite unparalleled excitement among fans as they eagerly anticipate the clash between rival states. These match-ups showcase the pinnacle of rugby league skill and determination with state pride, creating an electric atmosphere that resonates with fans across the nation.

Plus, in 2024 there were three State of Origin women’s games, a first for the groundbreaking series.

AUSSIES REACHED MENS & WOMENS

Women's Origin match in history

year-on-year
BVOD audience game 3 men's origin

Source: VOZ 5.0 National Total TV. Total TV includes Nat. Broadcast TV (including ‘spill’*) and Nat. BVOD.

if it matters to fans
nine will deliver

Sports marketing is a powerful tool that many brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the ability to connect brands with fans.

And Nine's unrivalled cross-media NRL offering does just that. It connects with millions of Aussie fans, year after year. Footy fans who are passionate, highly engaged, have money to spend, and immerse themselves in premium footy content week after week across the full NRL season.

The reigning premier
of creativity and results

Big ideas make brands famous.
As does the power of premium sporting content.

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best NRL content spanning television, digital, print and radio. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.

Explore Powered Studios

CREATING A NEVER-BEFORE-ACCESSED OPPORTUNITY,
WESTPAC OWNED THE 20 METERS UP TO THE TRY LINE

Challenge: Westpac wanted to deepen their connection with everyday Australians in emotionally fuelled moments. Seeking a way to amplify their brand around the game Australians love.

Solution: Through Gemba’s platform The Westpac Red Zone, fans were connected to every unmissable moment in Nine’s exclusive coverage of every NRL Friday, Finals and NRLW match.

Execution: The Red Zone Analyser was supported by the expert commentary team who would unpack the action from the main playmakers in game-defining moments.

Recall of Westpac Red Zone

Above broadcast integration benchmark

Uplift in positive awareness from pre-wave viewers

Source: Gemba NRL Interim Report 2023

nrl on nine
your partner in business

A powerful Nine ecosystem across TV, Digital, Audio and Publishing with several ways to connect with footy fans at scale across Australia.

Our commitment to brand partners is that our framework provides flexibility and adaptability to deliver customised solutions.

Request a tailored response to help realise your marketing objectives.

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Nine’s plan for 2024: Adload overhaul, FAST TV push, personalisation play and more

Nine’s plan for 2024: Adload overhaul, FAST TV push, personalisation play and bankable measurement amid risky numbers game

Liana Dubois
Chief Marketing Officer, Nine

Michael Stephenson
Chief Sales Officer & Managing Director - Local Markets, Nine

Geoff Dyer
Director of Network Scheduling, Nine

Australia’s booming TV and digital video market is worth $7 billion in advertising, but increasing competition for that prize risks fuelling misinformation and marketer confusion. Nine’s CMO Liana Dubois, CSO & Managing Director of Local Markets Michael Stephenson, and Director of Network Scheduling Geoff Dyer unpack the bankable growth opportunities, new formats, channels, tech – and advertiser watch-outs – for 2024.

Nine Podcasts · Nine & Mi3 - Market Voice

A numbers game

Combined with television in all its forms, the Australian digital video market annually attracts seven billion in advertising dollars. It’s increasingly complex, with streamers now launching ad tiers, global video platforms pushing hard for a larger share of the spoils, and a long tail of social players staking their own claims for marketer budgets.

But the fundamentals of size, scale and measurement remain intact – and few if any can compete with total TV across those fundamentals, says Nine sales chief Michael Stephenson.

Of the $7 billion video pie, “the total television component – the combination of metro and regional television and BVOD – is about $3.5 billion,” says Stephenson. “You’ve then got YouTube, which is about $3 billion.” After that comes the “lower value” social players and the emerging ad-funded streaming players.

This increasingly competitive landscape, and its inherent cross-channel measurement challenges, is leading to some confusion in market, and some misinformation. Which is why marketers and media buyers require robust, reliable numbers on which to base their investments: $7 billion is a lot to misallocate.

Best data wins

Australia’s independent gold-measurement service, VOZ, set to launch as a total TV measurement currency in early 2024, vastly reduces the risk of misallocation.

“For me, VOZ really is the game changer,” says Stephenson.

“The ability to measure reach and frequency across the total video ecosystem that total television dominates will be a game changer and will allow brands to really measure the return on investment that they’re getting from their video campaigns.”

VOZ’s launch will also vastly reduce the complexity of TV planning and buying for advertisers, with “one source of measurement across traditional formats, live linear TV, live streaming and on demand,” across Seven, Nine and Ten, says Stephenson.

“It allows advertisers to bring together the best of broadcast with the best of digital in one media buy, allowing you to access all parts of the marketing funnel in a way that you simply can’t do anywhere else – because no one else can measure this stuff,” he adds. “Nowhere in the world has a country been able to do this.”

Amid talk of breakaway currencies, Stephenson thinks more complexity is the last thing marketers need – and reiterates calls for other networks and streaming platforms to lean in to the new measurement system.

“It is not an exclusive club. The opportunity for other video providers to be a part of it has always existed and exists today.”

BVOD: advertisers playing catch-up?

Either way, BVOD’s audience growth is powering. Geoff Dyer, Director of Network Scheduling, predicts that trend to accelerate in 2024.

“Married at First Sight had over two million viewers per episode this year, and 700,000 of them were on BVOD alone. Some episodes of Love Island Australia have an audience over 300,000 on BVOD,” says Dyer, who sees those numbers continuing to climb. “It’s incredible, it’s changing so fast.”

As such, Stephenson thinks advertisers may need to reweight budgets.

“The challenge for brands, advertisers and agencies is not so much understanding the landscape but understanding the balance between allocation of audiences or revenue from a media buying perspective,” he says.

“When 25 to 30 per cent of our audience in some instances is being delivered via either live stream or on-demand viewing, it would make sense that 25 or 30 per cent of your total television budget should also be transitioned there as well.

“The market broadly is behind that curve. So I think there’s going to be a really interesting theme that you see into 2024 about brands working on getting that mix right.”

Personalisation, playback, FAST TV boom

Two closely linked TV themes for 2024 are personalisation and viewer experience. 9Now’s new live home page is just the start, says Geoff Dyer. “There are a lot of things on the roadmap that haven’t been mentioned yet, but it all boils down to what do you want 9Now to be for you?”

Core to the plan is “how do we create 9Now and have personalisation to bring content that’s relevant to you on top [of the live home page]?” adds Dyer. In a world almost paralysed by choice, people “want that to be simplified for them a little bit”.

Which is where free ad-supported TV – or FAST – comes into play. That is, curated channels based on themes and genres that effectively work like a linear channel: all the shows that appeal to fans and specific audiences in one place. Pedestrian Television was the first of the network’s FAST channels out of the blocks, but Nine has a lot more coming, says Dyer.

“There'll be fast channels for everyone. Whether you’re a reality junkie, a crime buff, maybe you want to watch season after season of Love Island, we will create these premium curated channels where everyone feels like there’s something for them on 9Now, where they don’t have to make ten choices every night as to what they are watching.”

Nine CMO Liana Dubois thinks FAST channels mark a “tipping point and transition moment” for total TV, bringing genuine addressability to a mass medium.

“The restrictions [that apply] in a broadcast world start to get broken down, and rather than being this sort of one to many medium, which is still incredibly powerful today, we can get much more personalised and be one-to-one, but still at scale, and still deliver that reach and that impact.”

Adloads, adtech, add more

Adloads are a key aspect of viewer experience – and Nine is now actively working on ad break architecture, says Michael Stephenson, looking at ad break lengths and formats across BVOD and FAST channels to work out the best balance for user engagement and attention.

Meanwhile, adtech investments mean more advertisers can take advantage of highly targeted ads – down to postcode level. Nine Ad Manager, launched at Nine’s recent Upfront presentation, will even create the ad for brands in minutes via a self-serve platform using AI. Stephenson suggests it gives small to medium firms a far more compelling, premium, brand-safe and privacy-compliant alternative to social video.

Given Nine has “almost 50 per cent share of the BVOD market”, Stephenson thinks marketers will see plenty of upside in 2024.

“Interactive advertising, the ability to engage with ads as you're seeing them live utilising your remote control, sending information directly to your mobile device – that really takes interactivity to the next level,” he says.

“Dynamic creative optimisation, the ability to deliver up to 10,000 different creative executions off the back of one piece of video – there is a truckload of stuff happening.”

Here’s to an Olympic-sized 2024.

Source: OzTam (5 City Metro & Regional Combined Panel) Nine Network, Nine Content Affiliates, MARRIED AT FIRST SIGHT, Excluding Encore, Average Audience, Total People, Consolidated 28; OzTAM Live + VOD VPM, 9Now Only, Con28, Married at First Sight (30/01/2023 - 3/04/2023), includes coviewing on connected tv devices. OzTAM LIVE + VOD VPM, Love Island Australia, 30/10/2023 - 29/11/2023 v 31/10/2022 - 30/11/2022, includes co-viewing on connected TV devices. OzTAM Live + VOD VPM, 1 January 2023 – 30 November 2023. Metric: CFTA Minutes, duration 0+, includes coviewing on Connected TV.

Tennis on Nine 2023 – Advantage You

We know the tennis audience of today commands the upper hand. Sport doesn’t stand still, and neither can its coverage. The audience expectation of sport is changing and Nine is at the next evolution of sport consumption, with tennis is at the forefront.

Year on year, audiences are engrossed and inspired by the stories of tenacity, triumph, loss and pride that tennis brings. Following the journey of the athletes that put it all on the line to win. And it's no doubt we are seeing the next generation of superstars evolve the game right in front of our eyes.

With tennis proven to be the only summer platform to increase brand perceptions, Nine's Wide World of Sports will elevate sport to the next level in 2023. With significant investment into our total content ecosystem across television, publishing and audio. And cutting-edge technology that can take your brand even closer to the heart of the action than ever before.

Advantage you.

To find out what your brand can achieve with a Tennis on Nine partnership, request a tailored response to help realise your marketing objectives.

Request Presentation

RECAP ON THE TENNIS 2023 LAUNCH

Nine's content strategy and fan solution

In conversation with the experts of the game

The power of tennis on Nine is unmatched

ONE NETWORK,

ALL FOUR GRAND SLAMS

Nine is the only place in the country where you can access all four grand slams.

Covering the greatest matches, played on the sport's grandest stages. From the blue courts of Melbourne, to the orange clay of Paris, to the green grass of Wimbledon, and of course, the hard courts of the US Open in New York.

NINE'S TOTAL CONTENT PROPOSITION

AN ALWAYS ON STRATEGY

Nine continues to heavily invest in our content and total media proposition to bring the best of tennis to fans, around the clock, no matter how they want to consume it. With a combination of assets that give our audiences something unique, across an unrivalled system of touchpoints that no other media company can offer.

TELEVISION & BVOD

Across our television offering, fans wake up in the morning to the Today Show to catch up on AO updates. Staying with us for our morning show, which sets up the day with all the previews, analysis and entertainment. And of course, all the Tennis highlights, in-depth opinion and feature stories are all covered across our weekly panel shows, Cross Court and Sports Sunday.

MONTHLY AUDIENCE

PUBLISHING

Nine's publishing coverage is where the conversation starts about players' journeys, the evolution of the sport and the wider tennis community. We focus on serving in-depth content to our readers so they can consume a product that goes well beyond the headlines. Digitally we keep our finger on the pulse with live blogs, and beyond the court coverage of key matches from our team of expert writers.

LISTENERS EACH WEEK

AUDIO

Our audio proposition is a direct line to the tennis fans of the nation. Every week, we’ll serve up in-depth game analysis with daily tournament coverage and expert commentary from our talent. Nine Radio allows you to create a deeper connection with fans through our live on-ground broadcasts and extend conversations throughout the tournaments. With TWO brand new Australian Open podcasts from the producers of Stories of Origin coming soon.

Source: OzTAM Metro + Regional TAM data, 17/01/2022 – 21/01/22, Nine Network + Nine Network Content Affiliates, Total People, Reach, contains “Australian Open”, Con 7 as at 01/02/2022. OzTAM Metro + Regional TAM data, 17/01/2022 – 30/01/22 v 08/02/2021 - 21/02/2021, Nine Network + Nine Network Content Affiliates, Total People, Reach, contains “Australian Open”, Con 7. OzTAM Live VPM, Australian Open, 2022 v 2021, includes coviewing on connected TV devices. Nielsen Digital Content Ratings, Monthly Tagged, December 2020, Current Events and Global News Sub Category, Text, People 2+, Census. Roy Morgan Research; people 14+ for the 12 months ending March 2022. GfK Radio Ratings, SMBP Survey 1 2022, Mon-Sun 5.30am-12MN, Cume (000s), TSL (HH:MM), Exclusive Commercial Cume Commercial only (000s), AP10+, Nine Radio – 2G, 3AW, 4BC, 6PR - *Source: Nielsen CMV, Metro Survey 3 2022, Fused Radio Data Cume (000s), Mon-Sun 5.30am-12MN, Nine Talk Radio - 2GB, 3AW, 4BC, 6PR AP14+ vs SMBP AP14+.

Source: TV MAP VOZ Analyser, VOZ Data 4.0 © OzTAM Pty Limited [2023], 16/01/2023 - 29/01/2023, includes 'Australian Open,' National, BVOD & Linear, Cumulative Reach, Total People
Source: Roy Morgan Research; People 14+ for the 12 months ending December 2022.
Sport Total Publishing = SMH Print Section (Sport) L4W or AGE Print Section (Sport) L4W or SMH - Sport Digital or AGE - Sport Digital or nine.com.au - Wide World of Sports

OUR TENNIS TALENT ARE THE BEST IN THE WORLD
THEY ARE TRUE EXPERTS

We’ve got the best tennis talent in the world in our all-star team of commentators and experts. They tell the stories behind the game, because we have unrivalled access to the players like no-one else.

immersive technology is
giving audiences the advantage

We know technologies like artificial intelligence, mixed and extended reality are set to transform everything from talent spotting to gameday performance, broadcasting, and reporting.

Innovation runs through the veins of tennis on Nine and next year will be no different.  

We know that fans look to us to keep their finger on the pulse of all the tennis action. This year we will continue to offer tennis fans access to the game in more ways than they ever have before.

We have the most cutting-edge technology employed to advantage your tennis viewing experience.

BIG IDEAS THAT WILL GIVE
YOUR BRAND THE ADVANTAGE

We take great pride in our content expertise to create world class entertainment for all of Australia. This is underpinned by our marketing services team, Powered, which is built specifically to help your brand grab hold of big marketing moments.

What does this mean? We can help with brand or media strategy, or consumer insights or maybe even something as specialist as market mix modelling and econometrics. We have the expertise – all in house.

You might need help with creative strategy, with production of advertising material across TV, Audio, Print, Digital or Social.

Or maybe you want to better understand how your brand, your products and your financial expertise can be integrated into our content - whether that’s inside a TV show, a radio broadcast, or things like native or advertorial content across print and digital.

The Australian Open is an ever-growing fan festival and next year we’ll introduce a sophisticated motion control robot, paired with a cinematic high-speed camera to capture dynamic video portrait sequences of fans on ground - aligning beautifully with the festival and grandeur of the Australian Open.

Mixed reality delivers a blend of physical and digital worlds, unlocking natural and intuitive 3D human, computer and environmental interactions. It takes the existing state on the court with players and crowds to an enhanced reality where we see both real and virtual worlds collide using next generation sensing and imaging technologies.

THE GRAND SLAM CHAMPION OF
CREATIVITY AND RESULTS

Tennis is a great opportunity to realise big ideas that make advertising famous. Let’s take a closer look at how brands effectively used the power of the Australian Open 2022 to deliver their marketing dreams.

VISIT VIC OWNED THE AO COVERAGE FROM EVERY ANGLE
TO INSPIRE AUSTRALIANS TO LIVE LIFE FOR NOW

CHALLENGE

Position Melbourne as the open, vibrant, energetic and thriving major events capital of Australia.

INSPIRED BY

After a prolonged period of life "on pause," Australians are getting up to live for the now. Summer in 2022 will be about not settling—leaning into impulse and spontaneity as we keep exploring, keep discovering and making up for lost time.

SOLUTION

Harness the positive energy and optimism of the Summer of Tennis to showcase that Melbourne is truly alive and ready to explore through ownership of Court Nine.

SHAE KEENAN

Chief Marketing Officer,
Visit Victoria

"The 2022 broadcast was where we really pushed the partnership beyond spots and dots and squeeze backs. We were able to fully integrate our key messages and campaign assets through the full suite of Nine’s assets and channels to create a significant impact for Melbourne and its tourism industry in new and innovative ways."

YOUR HOME OF TENNIS
IN 2023

advantage you

Harness the power of Tennis on Nine in 2023. For further information, please contact your Nine representative or complete the form, and a member will be in touch.

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TODAY: Australia’s most talked about breakfast show

Australia's most talked about breakfast show

TODAY sets the agenda right across Australia, providing viewers with a trusted source for journalism and entertainment every weekday from 5.30am – 9.00am. Bringing Australia the latest in news, sport, weather, finance, entertainment, health and lifestyle from Australia and around the world.

57% Female | 43% Male

63% are Main Grocery Buyers

People 18-59 make up 48% of the TODAY Show audience

TODAY engages the audience you need to reach most

Source: OzTam Metro Data, 5 City Metro, 'Today,' 2023 YTD up to 14/08/2023, Simple Audience Profile, Consolidated 7

Our morning TV audience is growing across all screens

Reaching over 6.4 Million people in 2022

No.1 Breakfast Show in 2022 along the East Coast Metro in Total People

No.1 Breakfast Show in 2022 across all key demos Syd, Melb & Bris

Live BVOD grew by 56% Year-on-Year

Source: OzTam Metro data, 5 City Metro + Markets, Total People, P25-54, P16-39 & GS + Child, 2022 CY v 2021 CY, ‘Today’, v ‘Sunrise’, ‘Toda 05:30-09:00’, v ‘News Breakfast 06:00-09:00, ‘Monday-Friday’. OzTAM Live VPM, Today Show, 1 Jan - 31 Dec 2020 & 2021, includes coviewing on connected tv devices

"As Australians morning routines evolve, TODAY is with them at every step. On linear TV, 9Now and all social channels, TODAY welcomes people in their living rooms, joins them on their commute and entertains them on their phones long after the program is over. TODAY's 24/7 Total TV, digital and social strategy ensures viewers never miss the latest news, sport, entertainment and weather, and are always part of the conversation."

Alexander Needs
Director - Partnerships & Strategy
News & Current Affairs

A powerful ecosystem - TODAY reaches audiences wherever they consume their content

Total TV Audience 299,100

276,000
Overnight

100
Timeshift

23,000
BVOD

Source: OzTAM Live VPM, Today, 2/1/23 - 11/8/23, includes coviewing on connected tv devices. Source: OzTAM Metro + Regional Data, 5 City Metro + Combined Agg Markets, Total People, 'Today,' 2023 YTD up to 11/08/2023, Overnight + Timeshift to 7, Average Audience

Website

11M
Page Views

6M
Unique Visitors

Source: Adobe Analytics, Today Show Site, 2/1/23 - 31/7/23, unique visitors, page views

A powerful ecosystem - TODAY building a community on social media

2.4M followers (+13% YoY)
61% female vs 39% male

Average 17M video views per month

Average 945K engagements per month

331K followers (+4% YoY)
76% female vs 24% male

13% audience from Sydney & 10.5% from Melbourne

Average 2.6M video views per month

Average 195K engagements per month

202K followers (+65% YoY) our fastest growing social community
52% female vs 48% male

Average 2.6M video views per month

Source: @thetodayshow Instagram, TODAY Facebook, @thetodayshow TikTok - 14 August 2023.

Start your brands day the right way, by partnering with TODAY

TODAY offers a powerful marketing platform speaking to an engaged, loyal community in both a trusted and brand safe environment. From seamless integrations to moments that surprise and excite, TODAY has you covered. TODAY can help elevate your brand and deliver your message to consumers every morning, every day of the year – executed by the most respected journalists and presenters in the business. From groundbreaking stories, sport up close and personal, finance for real people and ground-breaking tech, there’s an exciting and unique way in for each and every brand – through content that delivers real business results.

Check out how we've helped brands realised their big ideas by connecting with Australian communities far and wide

Today Show's ultimate car giveaway

Chery Motors, a prominent automobile manufacturer, aimed to make a significant impact in the Australian market by reintroducing the OMODA 5, with an accompanying campaign to launch the brands return to Australia.

To generate hype around the launch of OMODA 5, Chery Motors turned to Australia’s most talked about breakfast show, TODAY, to reach an engaged audience at scale.

In one of the biggest stunts ever seen on Breakfast TV, six contestants battled it out to see who could keep their hand on the car longest, with the winner walking away with a brand-new Chery OMODA 5.

"...This comprehensive approach led to an impressive 40 million PR impressions, alongside the capture of data from over 10,000 competition entrants. Additionally, the competition period saw a notable increase in website traffic, underscoring the positive impact of the partnership on Chery's online presence and potential to generate sales leads. Additionally, a number of our customers have also mentioned having seen the car on TODAY Show prior to purchasing via one of our dealerships...“

Andrew Haurissa
Marketing Director
Chery Motors

Endless opportunity, fit for any category

Amplify your brand story by aligning with TODAY

The TODAY Show loves to engage directly with viewers through fun and exciting consumer promotions. With the cost of living placing pressure on households all over Australia, put your brand front and center by giving back to Aussies through a TODAY Consumer Promotion.

The TODAY weather host broadcasts live from different events and locations around Australia and abroad, and across the morning showcases these for our viewers. This is the perfect opportunity for brands with an event, activation or special location to showcase.

Align your brand to TODAY's most loved regular segments. I.e. Weather, Sport, Entertainment, Your Money, Tech, Property and more!

Integrate your brand within a Sponsored Editorial Segment. TODAY creates tailored integration opportunities to meet brand objectives and align with campaign goals. The best opportunities exist when aligning to contextual news or calendar events.

Our premium morning TV offering doesn't stop there

The TODAY EXTRA team covers everything from entertainment, celebrity interviews, news, to practical lifestyle content such as fashion, beauty, parenting and relationships, health and nutrition. Hosted by David Campbell and Sylvia Jeffreys, airing nationally Monday to Friday 9.00-11.30am and Saturday 10.00-12.00pm.

Join the TODAY Weekend team as they bring you the latest in news, weather, current affairs, sports, politics, entertainment, fashion, health and lifestyle. Airing nationally on Saturday and Sunday from 7am-10am, hosted by Australia’s most respected journalists Clint Stanaway and Jayne Azzopardi.

To find out what your brand can achieve with morning TV, request a tailored response to help realise your marketing objectives.

Category: Television

Nine’s Digital Impact: Insights from Ben Glover

Nine's Digital Impact with Ben Glover

Capturing the Magic of the Olympic and Paralympic Games: Luke McIlveen

Nine Publishing's Commitment to the Games

Rising Above: Chris Bond’s Paralympic Journey of Inspiration

Chris Bond's Paralympic Journey

Celebrate the Olympic Spirit: Insights from Anna Meares

Insights from Anna Meares

TODAY: Your Way

Request more information - GENERIC

Tipping Point Australia

Request more information - GENERIC

NRL on Nine 2024

Request more information - GENERIC

Nine’s plan for 2024: Adload overhaul, FAST TV push, personalisation play and more

Tennis on Nine 2023 – Advantage You

Request more information - GENERIC

TODAY: Australia’s most talked about breakfast show

Request more information - GENERIC

Want to hear more from Australia’s Media Company?

Stay up to date and subscribe to Nine Insights today.