Buy TV Like Never Before with 9Galaxy

The future of TV advertising has arrived at Nine with the launch of dynamic audience delivery across all platforms.

9Now has been fully integrated into its leading TV buying technology, 9Galaxy. This allows advertisers to buy Nine’s audiences seamlessly across linear TV and 9Now in one simple transaction, using a common audience currency, delivered by OzTAM.

Nine’s Chief Sales Officer, Michael Stephenson, noted the importance for marketers to reach audiences at scale where and when they consumed Nine’s content.
“Whether our audience consumes our content live or on demand it won’t matter. Not only will we be able to reach them, but advertisers will be able to target them, and we will deliver the audience in one simple transaction without a single makegood,” said Stephenson.

“At Nine’s 2019 Upfront we laid out our development roadmap for 9Galaxy until the end of 2020. We promised to make it a reality for marketers to buy linear television and BVOD through 9Galaxy early in 2019. With the imminent launch of Married at First Sight we are open for business.”

Since its launch in 2017, 9Galaxy has transacted more than 30 percent of all available inventory, that is able to be traded dynamically, being served through 9Galaxy.

For more information contact your Nine sales representative.

Nine’s 2019 NRL Season: Bigger and Better with a Brand-New Look

Nine’s rugby league coverage is set to be bigger and better than ever this season with a refreshed commentary team and State of Origin heading to Perth for the first time. 
Rugby league on Nine in 2019 is all about the best games every single week: Thursday night football, Friday night football, Sunday afternoon football, and heading into the finals in September we give fans an extra game each week on  Saturday night,” Nine’s head of NRL, Simon Fordham, said. 
In 2019, Nine will be providing viewers with a brand-new, fresh look that takes rugby league into the future. 
“Players like Johnathan Thurston, Billy Slater and Sam Thaiday step off the field into the Nine commentary team, along with Allana Ferguson and Ruan Simms who were part of the team last year and will take a more prominent role this season. They’ll take our coverage of rugby league into the next phase and into the future,” Fordham said. 
To bring fans even closer to the action, Nine will launch two new post-game entertainment programs on Thursday and Friday nights. 
“Both programs will be produced live from the ground, on the field,” Fordham said, “to get player reaction, coach reaction, injury reaction and judiciary reaction straight away, right there in the thick of the action. 
“These programs will feature our new lineup and our regular team of experts, Andrew Johns, Brad Fittler, Wally Lewis, Peter Sterling and Darren Lockyer.” 
While the NRL season culminates in the Grand Final on the first weekend of October, rugby league’s crowning jewel remains the State of Origin series, Fordham says. 
“State of Origin is such a unique and established franchise, and an extremely important part of our rugby league offering on Nine every year. 
“In 2018, the three State of Origin games were three of the top six programs across Australia, which we’re extremely proud of, and 2019 is going to be no different. The Queenslanders will be out for revenge after the New South Wales Blues knocked them off for the first time in many years in such a dominant way in 2018.  
“The most exciting development for 2019 is State of Origin Game Two in Perth, which is a first. There’ll be over 60,000 screaming fans at Optus Stadium and all the action will be live and exclusive on Nine. 
“Rugby league is in for an enormous year on Nine and we’re going to take the viewers along for every part of the ride.” 

Nine’s Diverse Drama Offering to Feature Stars Sigrid Thornton and Rebecca Gibney in 2019

In 2019, two very different characters, Laura Gibson from SeaChange played by Sigrid Thornton and Jane Halifax played by Rebecca Gibney, will be part of Nine’s new drama programming slate.

Andy Ryan, Nine’s Co-Head of Drama, says drama is the key to offering audiences greater diversity in programming, with SeaChange and Halifax Retribution commissioned alongside the new series Bad Mothers and returning viewer favourite Doctor Doctor.

“One of the things we aim to do with Nine drama every year is to provide diversity in the  tone and genre of our programming,” Ryan says.

“One show I’m really excited about for 2019 is Halifax Retribution. Rebecca Gibney who played the character Jane Halifax in a series of telemovies in the past is coming back to Nine to reprise the role of the forensic psychiatrist.”

Ryan says the crime thriller, which is filming in Melbourne, adds more variety to Nine’s drama lineup.

“Halifax is a different vibe altogether to SeaChange and Doctor Doctor. It’s an event mini-series with one of Australia’s greatest actresses who’s back on Nine after a long break. This is a show that will appeal to a wide audience with its strong female lead investigator who is putting her personal and professional life on the line.”

In SeaChange, Laura Gibson will also be making Nine her home 20 years after the program premiered on television.

“SeaChange was a blockbuster starring Sigrid Thornton which really changed the face of Australian drama. Now, 20 years later, Sigrid will revisit Pearl Bay to bring back the magic of SeaChange for a whole new generation of viewers,” Ryan says.

“In commissioning SeaChange we will be broadening the appeal of this outstanding program to a whole new generation who may have never seen or heard of it.”

Alongside these familiar, returning dramas is Nine’s brand new series Bad Mothers, starring Melissa George, Daniel MacPherson, Michala Banas, Mandy McElhinney, Shalom Brune-Franklin and Jessica Tovey.

“Bad Mothers is a real heartland show with a strong contemporary edge. It feels very modern, it feels very fresh,” Ryan says.

“But the issues this drama approaches and attacks are universal ones about love, betrayal, death, raising families, work-life balance. It’s entertaining, it’s aspirational and it has a very broad demographic feel. It will have a fantastic life not just on Nine but also on digital platforms.”

For Ryan, the key to attracting audiences on any platform is always the fundamentals of good stories and good characters.

“Drama is the most intimate form of television. It’s storytelling where you bond with the characters, you invite them into your family home. If we get those fundamentals right our audiences will want to spend time with our characters regardless of the delivery mechanism,” he says.

Ryan points to Doctor Doctor – which heads into its fourth season in 2019 – as an example of the power of the bond that drama can create with an audience. 

“Doctor Doctor been an outstanding success story not just for Nine but for Australian drama more generally,” he says.

“Right from episode one it captured the heart and imagination of Australian audiences on free-to-air, and it has also proven popular for us online and on-demand.

“In 2019, bad boy Hugh is back with a vengeance in season four. Watch out, everyone around him is going to scramble.”


Thursday, January 17, 2019