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We are the home of tennis


Tennis on Nine in 2022 is packed with excitement. From the Australian Open to Roland Garros and Wimbledon, Aussie fans just can’t get enough.

And our tennis offering doesn't stop there. Nine and Stan Sport have recently secured rights to the US Open, bringing all the action from one of the oldest tennis championships in the world - the big names, thrilling matches and great stories live from New York City in 2022. Making Nine the exclusive home of all four tennis Grand Slams.

Here at Nine’s Wide World of Sports, we can help you take advantage of the summer’s biggest marketing platform, and be part of the world’s biggest tennis tournaments all year round.

Recap on our Tennis on Nine launch here

In conversation with Jim Courier, Craig Tiley and Jelena Dokic

Brent Williams – Director of Sport, Nine talks tennis on Nine in 2022

How brands can leverage the tennis to realise better marketing outcomes

What you need to know

There's nothing like tennis on Nine in 2022


After almost two years of living with a global pandemic, 2022 promises to be a real turning point. With majority of Australians vaccinated, COVID is not yet gone but we have adapted -and we've learnt to live with it in a way that enables us to get on with our lives without the turmoil of lockdowns.

Nine’s Summer of Tennis is the place to be for a new era in our lives and a new era in tennis.

Our Summer of Tennis includes the ATP Cup leading into the Australian Open, then into the red clay of Paris and to the lawns of The All-England club at Wimbledon. All this alongside the Davis Cup, the Billie Jean King Cup and the Laver Cup.

Nine is the only place where Australian viewers can get their fill of tennis in 2022.

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The superstars of tennis have kicked off Week 1 of the Australian Open 2022 with a sizzling start. 

With the best matches and the biggest moments broadcast live and free on Channel 9 and 9Gem. On 9Now, tennis fans are able to watch every point of every match on every court, ensuring Aussies get the best tennis experience available - anywhere, on any device.

With Nine's team of hosts and expert commentators, led by the unmatched resources of network's Wide World of Sports, there really is no better place to catch all the tennis action.

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WEEK 1 IS OFF TO AN EPIC START
ACROSS ALL SCREENS

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DAY 1

+4.3M

AUSSIES REACHED

3.085M Metro
1.233M Regional

+110%

GROWTH IN MINUTES

Live streaming via Simulcast

DAY 2

+45%

COMMERCIAL SHARE

Across all key demographics

+36.8M

MINUTES VIEWED LIVE VIA 9NOW

+150% Year on Year

DAY 3

+42%

COMMERICAL SHARE

Across all key demographics

+33.7M

MINUTES VIEWED LIVE VIA 9NOW

+49% Year on Year

Source: Metro, OzTAM Overnight Data. See http://www.oztam.com.au/RatingsGuide.aspx for details: Regional, Regional TAM Overnight Data. See https://www.regionaltam.com.au for details. OzTAM Live VPM, 2022 Australian Open, 17/1/2022, based on Pre-log times, includes CoViewing on connected tv. OzTAM Live VPM, 2022 Australian Open, 18/1/2022, based on Pre-log times, includes CoViewing on connected tv. OzTAM Live VPM, 2022 Australian Open, 19/1/2022, based on Pre-log times, includes CoViewing on connected tv.

Nine's premium tennis offering brings brands closer than ever to the heart of the action

We have invested heavily in our content and total TV strategy, securing Nine’s position as the home of tennis in 2022 – covering every court, every game, every minute.

From our broadcast and BVOD coverage through to our leading digital and publishing assets, along with radio, we connect the dots across Nine’s complete tennis ecosystem.

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Our tennis talent is the best in the world, the true experts

We’ve got the best tennis talent in the world in our all-star team of commentators and experts. They tell the stories behind the game, because we have unrivalled access  to the players like no-one else.

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Realising
Big Ideas

Tennis is a great opportunity to realise big ideas that make advertising famous – let’s take a closer look at how brands have effectively used the world’s biggest tennis tournaments in the last year.

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Challenge

Launch the Galaxy 21 Series by embedding it into Australian culture, while creatively showcasing how it sets the bar in smartphone photographic capability.

Solution

Leverage Nine’s AO coverage for the new Galaxy S21as a canvas to creatively showcase its features, bringing the viewer closer to the action, whilst aligning Samsung with epic moments in play.

Results

Owning the coverage from every angle delivered exceptional results for Samsung S21.

+6% pts consideration

+15% pts those who agree that ‘Samsung Galaxy smart phones have the best quality camera’

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Harness the power of Tennis on Nine in 2022.

For further information contact your Nine representative, or complete the form and a member of the team will be in touch.

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