With the 2022 official ratings survey period commencing yesterday, the 9Network heads into the year as Australia’s No. 1 summer network.
Spearheaded by Australia’s No. 1 summer sport - the Australian Open - the 9Network wraps the summer non-ratings period as the No. 1 network with all key demos and Total People.
The combination of the Women’s Final and the Men’s Doubles Final on Saturday, January 29 gave the 9Network the highest primetime commercial shares in OzTAM history with People 25-54 (81.2%), 16-39 (84.9%) and Total People (78.6%).
9Now is also Australia’s No. 1 BVOD player with all key demos and Total People.
9Network Summer Highlights
LINEAR TELEVISION - NETWORK COMMERCIAL SHARES
6PM TO MIDNIGHT - 2021/2022 SUMMER
| 18:00-MN |  |
 |
 |
| P25-54 | 40.9% | 33.2% | 25.9% |
| P16-39 | 40.2% | 34.5% | 25.3% |
| GS+CH | 41.3% | 33.8% | 24.9% |
| Total People | 41.0% | 36.7% | 22.3% |
Source: OzTAM Metro 5 City, Summer Survey Weeks 28/11/2021 – 05/02/2022, 18:00 – 23:59, Network Nine, Network Seven, Network 10, Key Demos + Total People, Commercial Share, Consolidated 28 as at 06/02/2022
BROADCAST VIDEO ON DEMAND: COMMERCIAL SHARES
2021/2022 SUMMER
| LIVE + VOD |  |
 |
 |
| Total People | 52.6% | 31.0% | 16.4% |
| People 25-54 | 53.3% | 30.6% | 16.1% |
| People 18-39 | 55.5% | 29.0% | 15.4% |
Source: OzTAM Live + VOD VPM, CFTA Only, 28/11/21 – 5/2/22, metric minutes, duration 0+, includes coviewing on connected tv devices
In one of the greatest Australian Open tournaments in living memory, the No. 1 summer sport takes out all five of the Top 5 highest rating summer programs. The Women’s Final ranks as the highest rating Women’s Final of all time. And the Men’s Doubles Final is the highest rating Doubles match of all time.
The Australian Open also broke streaming records on 9Now, recording the highest live minutes of the Australian Open tournament ever (657 Million - up 171% year-on-year). The Women's Final achieved the highest ever BVOD audience of the Australian Open.
Hamish Turner, Director 9Now & Programming, said:
"The Australian Open spearheaded our Summer slate delivering some truly memorable moments and the perfect platform to drive momentum into the ratings year. "
| Total TV Average Audience |
5 City Metro Average Audience |
Regional Average Audience |
BVOD Average Audience |
||
| 2022 Australian Open D13 - Women's Final - Presentation | 29/01/22 | 4.127M | 2.844M | 1.038M | 246K |
| 2022 Australian Open D13 - Women's Final - Barty v Collins | 29/01/22 | 3.836M | 2.591M | 1.002M | 243K |
| 2022 Australian Open D13 - Men's Doubles Final | 29/01/22 | 2.483M | 1.735M | 580K | 168K |
| 2022 Australian Open D14 - Men's Final | 30/01/22 | 2.344M | 1.620M | 485K | 238K |
| 2022 Australian Open D11 - Night | 27/01/22 | 2.178M | 1.506M | 557K | 115K |
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From Married at First Sight, Celebrity Apprentice Australia and much more still to come, there’s plenty of opportunity available to harness the power of great Australian content in 2022 with Nine.
For further information, please contact:
Terry Stuart - Nine Communications Manager
tstuart@nine.com.au
Source: TOP REGULAR SPORT EVENTS: OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Agg Mkts), 01/01/21- 23/11/21, FTA primary & multi channels + affils, AUD (ranked on Metro + Regional), Genre: Sports/Special Sports Event/Other Sports Event, excludes "TOKYO 2020"/PRESENTATION/ON THE GROUND/PRE MATCH/POST MATCH/ENTERTAINMENT/TEA/MOUNTING YEAR/PRE GAME/POST GAME/ENCORE/RPT/(R), Total People, consolidated 28 data (as at 24/11/21)
REALITY TELEVISION SERIES: OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Aggregate Markets), 01/01/21-23/11/21 consolidated 28 data (at 24/11/21), Genre: Reality Television, Programs grouped based on primary description- excludes: encore/rpt/r/masterclass/M-, Total Individuals, FTA Primary & Multi Channels, AUD (ranked on Metro + Regional)
LIGHT ENTERTAINMENT SERIES: OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Aggregate Markets), 01/01/21-23/11/21 consolidated 28 data (at 24/11/21) Genre: Light Entertainment, Programs grouped based on primary description- excludes: encore/rpt/r/celebrity special/record breakers/masterclass/kids special/road to glory/M-, Total Individuals, FTA Primary & Multi Channels, AUD (ranked on Metro + Regional)
MEDICAL DOCUMENTARY: OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Aggregate Markets), 01/01/21-23/11/21 consolidated 28 data (at 24/11/21), Genre: Documentary/Health & Medical, Programs grouped on name- excludes: encore/rpt/r, Total Individuals, FTA Primary & Multi Channels, AUD (ranked on Metro + Regional)
NEWS : OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Aggregate Markets), 01/01/21-23/11/21 consolidated 28 data (at 24/11/21), Genre: News/Current Affairs, Programs grouped on name- excludes: encore/rpt/r, Total Individuals, FTA Primary & Multi Channels, AUD (ranked on Metro + Regional)
OVERALL NON SPORT PROGRAM: OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Aggregate Markets), 01/01/21-23/11/21 consolidated 28 data (at 24/11/21), excludes Genre: Sports Event/Special Sports Event/Other Sports, Programs grouped on name- excludes: encore/rpt/r/M-/Holey Moley Australia -Celebrity Special & Kids Special & Road to Glory/ANW -Record Breakers/Masterchef Australia -Masterclass/Love Island Australia Afterparty/Saving Candice-Late/60 Minutes-Late, Total Individuals, FTA Primary & Multi Channels, AUD (ranked on Metro + Regional), event count 1+
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