NINE IS NO.1 IN 2022
Nine is again the number one network in all key metrics at the halfway point of 2022.
We have dominated the national conversation with the era-defining Ash Barty win at the Australian Open to the record-breaking season of Married At First Sight and top-rating local drama in Underbelly: Vanishing Act.
We continue to be the place where Australians share in the moments that matter. Nine is number one in 25-54's, 16-39's and Total People.
9Now also leads the BVOD space with over 50% share in demos across the commercial FTA's and 49.7 in Total People.
9Network Mid-Year Ratings Report
FREE-TO-AIR NETWORK SHARES: 2022 CALENDAR YEAR
| 18:00-MN |  |
 |
 |
 |
 |
| P25-54 | 31.7% | 27.3% | 22.1% | 12.2% | 6.6% |
| P16-39 | 31.5% | 28.4% | 21.9% | 12.1% | 6.2% |
| GS+CH | 32.2% | 27.3% | 21.0% | 13.0% | 6.5% |
| Total People | 29.2% | 28.4% | 16.9% | 16.7% | 8.8% |
Source: OzTAM Metro 5 City, 2022 Calendar YTD (up to 25/06/2022), Share to FTA, S-S Primetime 1800-2359, Key Demos and TP, Consolidated 28.
FREE-TO-AIR PRIMARY CHANNEL SHARES: 2022 CALENDAR YEAR
| 18:00-MN | |
|
|
|
|
| P25-54 | 23.4% | 19.3% | 14.7% | 6.9% | 2.8% |
| P16-39 | 23.9% | 20.2% | 14.7% | 6.3% | 2.4% |
| GS+CH | 24.3% | 20.0% | 14.1% | 6.7% | 2.8% |
| Total People | 21.2% | 19.8% | 11.0% | 11.5% | 4.9% |
Source: OzTAM Metro 5 City, 2022 Calendar YTD (up to 25/06/2022), Share to FTA, S-S Primetime 1800-2359, Key Demos and TP, Consolidated 28.
FREE-TO-AIR NETWORK SHARES: 2022 RATINGS SURVEY PERIOD
| 18:00-MN | |
|
|
|
|
| P25-54 | 30.8% | 28.0% | 22.0% | 12.7% | 6.5% |
| P16-39 | 30.2% | 29.0% | 21.9% | 12.8% | 6.1% |
| GS+CH | 31.7% | 27.8% | 20.9% | 13.3% | 6.3% |
| Total People | 28.5% | 29.1% | 16.7% | 17.1% | 8.7% |
Source: OzTAM Metro 5 City, 2022 Survey YTD (up to Sat 25/06/2022), Share to FTA, S-S Primetime 1800-2359, Key Demos and TP, Consolidated 28.
FREE-TO-AIR PRIMARY CHANNEL SHARES: 2022 RATINGS SURVEY PERIOD
| 18:00-MN | |
|
|
|
|
| P25-54 | 22.8% | 19.9% | 14.6% | 7.2% | 2.8% |
| P16-39 | 23.1% | 20.7% | 14.8% | 6.7% | 2.5% |
| GS+CH | 24.1% | 20.5% | 14.0% | 7.0% | 2.8% |
| Total People | 20.6% | 20.3% | 10.8% | 11.9% | 4.9% |
Source: OzTAM Metro 5 City, 2022 Survey YTD (up to Sat 25/06/2022), Share to FTA, S-S Primetime 1800-2359, Key Demos and TP, Consolidated 28.
BVOD COMMERCIAL SHARES: 2022 CALENDAR YEAR
| LIVE + VOD |  |
 |
 |
| People 25-54 | 50.7% | 34.1% | 15.2% |
| People 18-39 | 52.1% | 33.6% | 14.4% |
| Total People | 49.7% | 35.1% | 15.3% |
Source: CYTD: OzTAM Live + VOD VPM, CFTA Only, 1 Jan - 23 June 2022, metric minutes, includes coviewing on connected TV devices.
BVOD COMMERCIAL SHARES: 2022 RATINGS SURVEY PERIOD
| LIVE + VOD | |
|
|
| People 25-54 | 49.5% | 35.8% | 14.7% |
| People 18-39 | 50.6% | 35.6% | 13.8% |
| Total People | 48.3% | 36.9% | 14.8% |
Source: SYTD: OzTAM Live + VOD VPM, CFTA Only, 6 Feb - 9 April & 24 April - 23 June 2022, metric minutes, includes coviewing on connected TV devices.
Hamish Turner, Director 9Now and Programming, said: “We are proud to be the home of unique, genre-defining content that challenges, excites and engages millions of Australians. 2022 delivered Ash Barty’s historic win at Rod Laver Arena. With 3.835 million viewers it is the highest rating program of the year and the highest rating Australian Open Women’s Final of all time. Nine is home to the most watched series in the country in Married At First Sight and the most popular reality series in Lego Masters. And we have only just begun, with family favourite Australian Ninja Warrior launching tomorrow night and The Block: Tree Change set to air in the coming months. Not to mention two more exclusive State of Origin matches and the NRL Grand Final.”
Loved by Aussies
Made for Brands
From Australian Ninja Warrior, Beauty and the Geek to the State of Origin, US Open and much more still to come, there’s plenty of opportunity available to harness the power of great Australian content in 2022 with Nine.
For further information, please contact:
Terry Stuart - Nine Communications Manager
tstuart@nine.com.au
Contact us for more information on how your brand can leverage the power of premium content on Nine to deliver real business outcomes.