Unlock the Power of Regional

Unlock the power of Regional

Spending 100% of your budget to reach only 63% of the population? That’s a blindspot worth $250 billion.

As regional Australia undergoes a historic population shift, a massive $250 billion economic powerhouse has emerged outside our capital cities – yet regional advertising continues to be vastly under-indexed by metro-centric media plans. Showing up authentically in trusted, regional media environments isn't just an optional reach play – it is a performance necessity for genuine business growth.

Expert Insights

Nathan Patrick
Director of Regional, Nine

Are you deliberately ignoring 37% of the population? Our industry is moving and changing at a rapid pace. When you’re running that hard and fast and never stop, you are bound to miss a lot of what is around you. And right now, what many are missing is a massive segment of the consumer market. Perhaps it is time we stop obsessing over places and start talking about people.

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There is a massive gap between regional Australia’s $250 billion economic power and its under-indexed 18.3% share of national media spend. Moving the conversation from audience reach to real ROI, the message to CMOs is clear: treating regional as an afterthought or running generic, un-localised campaigns doesn't just slow your growth, it caps it.

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Case in Point: Shifting from Transaction to Trust with Bank of Queensland

Bank of Queensland leveraged Nine’s trusted, local community news brands to enhance brand perception with small business owners.

How did Nine bring this to life?

A regional-first approach, anchored in topical content and helpful advice delivered through dedicated WIN News editorial initiatives and custom "content capsules". Utilising local talent humanised expertise and data-led targeting maximised content relevance for audiences.

The results

+88pp

Increase in brand familiarity

+32pp

Increase in consideration

+7pp

Increase in consideration

Increase in new customer conversion

Source: PMX Research Brand Uplift Study 2025

Explore the full case study

Looking for more evidence?

Learn the power of regional media with Boomtown.

Representing 10 million people living in regional Australia who are wealthier, more diverse and more valuable than ever before. Boomtown have the tools and insights to equip marketers with all they need to know.

Find out more

It's time for your brand to leverage the power of Nine to drive business outcomes

Nine Dominates First Quarter with Record Audiences

The combined power of the 9Network, 9Now and Stan ensures Nine is the ultimate growth platform for scale and engagement.

9Network secures the No.1 position
across all key demographics and Total People

Australians have turned to Nine for news, sport and entertainment in 2026, ensuring the collective audience growth across the 9Network, 9Now and Stan has dominated viewing in the first quarter of the year.

As Nine’s Streaming and Broadcast division delivers on its promise to convert national cultural moments into commercial scale and high-value growth within a unified FTA, BVOD and SVOD ecosystem, the 9Network has officially dominated the metro market in 2026 calendar year-to-date, securing the No.1 position across all key demographics and Total People.

9Now is the nation's No.1 Commercial Free-To-Air (CFTA) BVOD platform, leading the year-to-date across all key demographics and Total People. Notably, the 9Network currently holds a 55% prime time commercial share in the P16-39 demographic, while 9Now commands the BVOD landscape with the same share in the P16-39.

With 2026 beginning with the Summer of Tennis and Australian Open, then followed by the Winter Olympics, Married At First Sight and the launch of the NRL season - all underpinned by 9News, A Current Affair and 60 Minutes - a strategy that connects Nine’s viewing platforms like never before is coming to life.

As audiences migrate between the 9Network, 9Now and Stan, a connected ecosystem has been supercharged through cross-platform promotion, on-air commentary and clear pathways for viewers that drive incremental engagement across every screen.

This model ensures that mass broadcast reach converts into sustained engagement on 9Now and subscriber acquisition on Stan/Stan Sport, maximising the commercial return on Nine’s content investment.

Nowhere is this strategy more successfully illustrated than the unprecedented success of Married at First Sight, delivering record audiences on Channel 9 and 9Now, and now also driving subscriber acquisition and engagement on Stan. The 2026 season of MAFS reached over 16 million viewers nationally across Total TV, up 5.9% on last year, and generated more than 9.3 billion Total TV minutes viewed.

Leveraging the power of the MAFS format led to the creation of the new Stan original MAFS: After the Dinner Party, to extend the commercial reach of the format. The launch of MAFS: After the Dinner Party is Stan’s highest ever single episode subscription driver in a 24 hour period, and has been the number one series on platform since launch. It is the highest reaching launch of the last 12 months.

Commercial Broadcast Television
6pm to midnight - 5 City Metro - 2026 Q1

	Network	Network	Network
25-54	51.2%	28.9%	20.0%
16-39	55.9%	25.6%	18.5%
GS+CH	46.3%	35.9%	17.8%
Total People	46.4%	35.8%	17.8%

Source: OzTAM VOZ 5.0 Data, When Watched, 01/01/2026-13/04/2026, Share to Selected, 1800-MN, 5 City Metro, Broadcast TV only (including spill)

Broadcast Video On Demand - Commercial Shares
All Day - 2026 Q1


25-54	51.9%	35.5%	12.6%
16-39	55.5%	32.9%	11.6%
GS+CH	49.4%	37.3%	13.2%
Total People	49.7%	37.3%	13.0%

Source: OzTAM VOZ 5.0 Data, When Watched, 01/01/2026-13/04/2026, Share to Selected, All Day,, National, BVOD (including spill)

Quarter 1
Ratings Highlights

SPORT

Australian Open 2026: The Australian Open delivered strong audience growth across 9Network, 9Now and Stan Sport. The tournament reached over 14 million Australians while the Men’s Final achieved a record National Total TV average audience of 3.448 million (up 67% YoY). This broadcast scale saw huge growth on 9Now, with audiences surging to a record 924,000 (up 141% YoY) and Stan Sport recording viewership growth of 110% YoY.

Milano Cortina 2026: Nine’s coverage of the Winter Olympics has already been watched by more than half of the Australian population, reaching 14.4 million people across Total TV with a Broadcast TV reach of 12.1 million and a BVOD Reach of 4.5 million. 9Now has provided 19% incremental reach to broadcast TV, with 46% of People 16-39 watching the Winter Olympics via 9Now only. Stan Sport’s comprehensive coverage of the Winter Olympics supported this scale with over 200 million minutes watched. This contributed to the most weekly active users in Stan Sport’s history, as subscribers engaged with the full depth of the sport lineup, from the Winter Olympics to the Premier League, UEFA Champions League, Super Rugby Pacific and Six Nations.

Wide World of Sports Momentum (NRL & WTA): The 2026 NRL season launch in Las Vegas delivered a timeslot-winning performance across all key demographics, with a 61.7% surge in BVOD streaming on 9Now.

ENTERTAINMENT

Married at First Sight again broke records, proving the power of Nine’s Total TV strategy. Reaching a Total TV audience of 16 million viewers over 11 weeks, the series was up 5.9% on last year. The season signalled a shift in viewing habits, with MAFS growing its streaming audiences on 9Now by 41.1% YoY. The episode screened on Sunday, March 1 has had a 28-day consolidated audience of 3.296 million, which is the highest Total TV National Audience the show has received in VOZ history.

This unprecedented scale on the 9Network provided the ultimate funnel for the Stan Original MAFS: After The Dinner Party, which set a new benchmark for customer acquisition, breaking the all-time 24-hour subscription record for Stan (previously held by Yellowstone) and resulting in an 81% increase in new Stan subscribers week-on-week.

Tipping Point Australia continues to dominate the 5pm timeslot, delivering strong year-on-year growth of +1.7%, captivating a National Total TV Audience of 740,000 per episode. With a BVOD National Average Audience of 105,000, the show is up 71.4% YTD and remains Australia’s must-watch afternoon game show.

NEWS AND CURRENT AFFAIRS

9News 6.00pm bulletin Mon-Fri grew its audience by +6.6% year-on-year to date (National Total TV Aud of 1.225 million) with a 79.4% increase in BVOD viewership on 9Now (National BVOD Aud 179,000 per bulletin). Furthermore, 9News won its timeslot across the 5 City Metro and in Sydney, Melbourne and Brisbane. It also achieved significant year-on-year growth across the markets:
5 City Metro +7.0%
Sydney +2.8%
Melbourne +1.6%
Brisbane +11.4%
Adelaide +20.1%
Perth +15.7%
Regional +3.9%

Australia’s most-watched nightly public affairs program, A Current Affair, continued to dominate, with viewership growing by +0.2% year-on-year to reach a National Total TV audience of 1.014 million each night.

60 Minutes has continued to deliver powerful investigative journalism that resonates with Australians, achieving a National Total TV audience of 853,000.

Meanwhile, Today attracts a National Total TV audience of 317,000 each morning.

Source: OzTAM VOZ 5.0 Data, TVMap VOZ Program Analyser, YTD to 20/04/2026 v STLY, Average Audience, Reach, National (inc Spill), Markets (excl Spill), Total TV, Con 28 & Overnight

Amanda Laing, Nine Managing Director Streaming and Broadcast, said:

“From the Australian Open to MAFS we are seeing collective audience growth across 9Network, 9Now and Stan. By moving from siloed platforms to a connected system, we are leveraging our production, data, and distribution at every touchpoint to optimise our content investment. This isn’t just about record breaking audience numbers; it’s about a more efficient and sustainable model that allows us to deliver greater value for our consumers and more effective outcomes for our partners.”

“By designing our consumer experiences to be complementary rather than competitive, we are building a more sustainable business. The scale of broadcast TV is successfully converting into high-value engagement across our digital platforms. This is the Streaming and Broadcast strategy in action, allowing us to use our unique Australian reach to fuel our own growth engines. Our performance so far this year is the direct result of a structural shift in how we manage our assets and capitalise on what is the most enviable first quarter content slate in the country.”

Contact us for more information on how your brand can leverage the power of premium content on Nine to deliver real business outcomes.

Nine’s End of Year Ratings 2025

The 9Network has dominated the metro market in 2025 year-to-date, securing the No. 1 position across all key demographics and Total People.

This success extends nationally, where the 9Network (incorporating both owned and affiliated stations) stands as the No. 1 network across the country, leading all key demographics.

No. 1 network across the country,
leading all key demos

The 9Network also delivered the No. 1 program of the year, with the NRL Grand Final attracting a phenomenal Total TV audience of 4.564 million.

Our audience trajectory continues to climb, with the 9Network delivering a second successive year of audience growth across every key demographic and Total People measure.

This sustained expansion was powerfully driven by the exceptional performance of our tentpole programs, including Married at First Sight, The Block, Tipping Point and the reliability of our News and Current Affairs slate (9News, A Current Affair, and 60 Minutes).

A standout example of this growth is Love Island Australia, which has seen phenomenal year-on-year uplift, recording an 80% increase in Total TV audience and a staggering 104% growth in BVOD consumption.

Crucially, this audience expansion has been shared across all commercial free-to-air networks, underscoring the enduring strength and success of Free-To-Air Television in the modern media landscape.

We’re also proud to be the home of the two highest rating new programs in 2025 - The Floor and The Golden Bachelor.

Furthermore, 9Now reaffirms its leadership as the nation's premier Commercial Free-To-Air (CFTA) BVOD platform, dominating the year with all key demographics and Total People. In 2025, 9Now reached more Australians than any other commercial free-to-air BVOD platform. Each month, an average of 5.4 million Australians tuned into 9Now - an 11.1% increase compared to 2024.

Broadcast Television – Network commercial shares 6pm to midnight - 2025 calendar year (Jan 1 - Nov 26)

	Network	Network	Network
25-54	44.5%	33.3%	22.2%
16-39	47.4%	31.8%	20.8%
GS+CH	42.1%	38.6%	19.4%
Total People	42.1%	38.5%	19.4%

Broadcast Video on Demand commercial shares - 2025 calendar year (Jan 1 - Nov 26)

	Network	Network	Network
25-54	45.0%	39.6%	15.4%
16-39	48.3%	37.4%	14.3%
GS+CH	43.0%	41.0%	16.0%
Total People	43.3%	41.1%	15.6%

Nine is home to the biggest shows
in Australia

No. 1 reality television series - Married at First Sight
No. 2 reality television series - The Block
No. 1 light entertainment series - The Floor
No. 1 metro news bulletin - 9News
No. 1 daily current affairs program - A Current Affair
No. 1 weekly commercial free-to-air current affairs program - 60 Minutes
No. 1 afternoon game show - Tipping Point Australia

Source: TVMAP VOZ Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 01/01/2025 - 22/11/2025 v STLY, 0200-2559 Average Audience, Total TV, Consolidated 28; TVMAP VOZ Program Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, Seven Content, 10 Content, SBS Content, ABC Content, 01/01/2025 - 22/11/2025, Average Audience, Total People, Total TV, Consolidated 28; Metro 5 city (excl Spill) 9News & Seven News M-F, 01/01/2025 -22/11/2025 v 1/01/2024 - 23/11/2024, overnight.

Hamish Turner, Executive Director of 9Network and 9Now, said:

“We are immensely pleased that Nine has consistently presented Australia’s most essential and culturally resonant content throughout 2025. In an age of disinformation and information overload, the trust and credibility of our News and Current Affairs programming is the vital currency Australians rely on, night after night."

“The unwavering strength of our offering across News, Sport, and Entertainment is the bedrock of our success. Highlighting our unparalleled reach, the NRL Grand Final stood out as the year’s most-watched program, uniting the nation and achieving a staggering Total TV audience of 4.564 million. This key achievement, mirrored across our schedule, proves our capacity to deliver massive, multi-platform moments that resonate deeply with Australian viewers.”

Matt James, Nine’s Chief Sales Officer, said:

“Our strategy is built around carefully curating, producing and distributing premium content to maximise engagement across every screen, guaranteeing viewers effortless access to our content wherever it is consumed. Brands and advertisers want to be part of big cultural moments - and we deliver that from January through to December. As 9Now plays an increasingly important role in the mix for our advertising partners, Nine's core pillars of news, sport and entertainment is delivering a highly engaged audience with proven effectiveness for brands.”

Nine’s highest rating program of the year, and the highest rating program on Australian television, was the 2025 NRL Grand Final which recorded a Total TV audience of 4.564 million. It also ranks as the highest rating NRL Grand Final of all time. It secured a streaming audience of 1.377 million on 9Now, making it the highest rating BVOD event in VOZ history.

Our next highest rating program of the year was Game 3 of the 2025 State of Origin Series, which recorded a Total TV audience of 3.963 million (including 1.004 million on 9Now). Game 1 (Total TV audience of 3.798 million) and Game 2 (Total TV audience of 3.782 million) were the network’s third and fourth highest rating programs of the year. This year’s State of Origin Series recorded an average Total TV audience of 3.846 million and enjoyed year-on-year growth of 23% in BVOD and 13% in Total TV.

The 2025 Women’s State of Origin series recorded a Total TV audience of 1.028 million across the three matches, including 188,000 on 9Now (up 10% year-on-year).

The Australian Open Men’s Final recorded a Total TV average audience of 2.068 million, with a BVOD Audience of 384,000 (up 15% year-on-year).

The Australian Open Women’s Final secured a Total TV average audience of 1.539 million (up 16% year-on-year), with a BVOD Audience of 242,000 (up 44% year-on-year).

The Block - Grand Final is the highest rating non-sports program of the year and recorded a Total TV audience of 2.69 million.

In its 21st season, The Block achieved a Total TV average audience of 1.675 million per episode. An average of 45,000 viewers watched each episode on 9Now. This year’s series of The Block recorded year-on-year growth of 36% in BVOD and 15% in Total TV.

Married at First Sight continues to be the highest rating entertainment show of the year, achieving a Total TV average audience of 2.58 million per episode. An average of 1.042 million viewers watched each episode on 9Now. This year’s series of MAFS recorded year-on-year growth of 30% in BVOD and 17% in Total TV.

The Floor was the highest rating new format launch of the year. It achieved a Total TV average audience of 1.368 million per episode, including a BVOD Audience of 210,000 on 9Now.

Tipping Point Australia dominates as Australia’s No. 1 afternoon game show, recording a Total TV Audience of 753,000 - up 16% year-on-year. The program has secured a daily BVOD Audience of 79,000 - up 67% year-on-year.

Lego Masters achieved a Total TV average audience of 1.095 million per episode - up 2% year-on-year. An average of 182,000 viewers watched each episode on 9Now - up 12% year-on-year.

Travel Guides achieved a Total TV average audience of 1.401 million per episode. An average of 225,000 viewers watched each episode on 9Now - up 6.3% year-on-year.

Love Island Australia is once again a smash hit, averaging 734,000 viewers per episode, of which 576,000 are exclusively on 9Now - up 104% year-on-year. The program consistently ranks as Australia’s No. 1 program with People 16-39.

9News is the No. 1 news bulletin across the 5 City Metro. 9News (M-F) recorded a Total TV Audience of 1.263 million - up 11% year-on-year. Each night, an average of 130,000 viewers stream 9News via 9Now - up 48% year-on-year.

A Current Affair is Australia’s No. 1 daily current affairs program with a Total TV Audience of 1.027 million viewers each night - up 7% year-on-year.

60 Minutes is Australia’s No. 1 weekly commercial free-to-air current affairs program with a Total TV Audience of 873,000 each week - up 10% year-on-year.

Source: OzTAM © 2025, TVMAP VOZ Program Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2025], 01/01/2025-25/11/2025 V STLY, National (Incl Spill), Nine Content, Avg Aud (000s), Total People, Total TV, Broadcast TV, BVOD, Con 28 as at 26/11/2025, Women's AO Final excludes Gem coverage, Tipping Point Aus is calculated average, Love Island Aus YoY % based on overnight

For more information

Adrian Motte
Senior Communications Manager
amotte@nine.com.au

Contact us for more information on how your brand can leverage the power of premium content on Nine to deliver real business outcomes.

9Now: Australia’s Number 1 BVOD Platform

Today’s television is live, live streaming and on demand. With a combination of new, innovative solutions, underpinned by our 15 million signed in users, and Australia’s most loved premium content that consistently captivates high-value audiences, 9Now is at the forefront of the digital television evolution.

For consistency, value and simplicity, trust 9Now

9Now is leading the Broadcast Video on Demand category in reach of total audience and the key advertising demographics. Plus, we're growing exponentially.

All this, with a strategy in place to further expand our platform's distribution this year, makes for a marketing powerhouse for brands.

Capturing more Aussies than ever,
9Now is a destination in its own right

BVOD Share - Total People

Over

Viewers reached every month; up 9% compared to the same period of last year

Live streaming growth year-on-year

Source: BVOD Total, 5 City Metro, 2am-2am, H1 2025. TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 01/01/2025 -30/06/2025 v STLY, Total People, Total Minutes Viewed, Cumulative Reach, BVOD Total (reach), BVOD Live (Live streaming growth), When Watched.

Big TV moments reinvented, right here on Nine

Married at First Sight brings everyone together

Season 13 highlights

Total BVOD reach (season to date)

+41% increase year-on-year

BVOD average audience

Source: TVMAP VOZ Program Analyser, OzTAM VOZ Data 5.9, National (inc Spill) & Markets (excl Spill), Total People & Multiple Demos, Nine Only, Total TV, Overnight. Source: TV MAP OZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL,01/01/24 - 30/04/24, S-S 0200-2559, Network Nine & Affiliates, Total TV, TV, BVOD, Cumulative Reach by month, When Watched Basis. Roy Morgan Research; people 18+ for the 12 months ending March 2024. OzTAM Live + VOD VPM, CFTA Only & CFTA+SBS+FOXTEL, Weeks 1-20 2024, metric; minutes, includes covieiwng on connected tv devices. Total Nine Publishing = nine.com.au, AFR, SMH and The Age (Print & Digital), Brisbane Times, WA Today, Good Weekend VIC & NSW, Sunday Life VIC & NSW, AFR Magazine, Fin! Horse Racing Fans = Watched any Horse Racing (Reg or Occasionally)

Australia's largest sporting rivalry

BVOD average audience - 2025 Men's series

+23% year-on-year

Men's SOO Game 3:
Highest BVOD audience of all time

Source: TVMAP VOZ Analyser & TVMAP VOZ Program Analyser, OzTAM VOZ Data 5.9, Nine Only, National (inc Spill) & Markets (excl Spill), 2025 & 2024 State of Origin, Total TV, When Watched (Cume Reach), Overnight (Match specific Audience, Reach and Minutes).

Unlock a bigger, smarter, faster streaming partner in 2026

FAST channels and FAST ads

New future focused data products

Unlock the potential of AI

Engagement is the priority

Non-stop content that audiences cannot get enough of.

Drive targeted awareness at scale and drive brand consideration, get your content in front of the right eyes.

Use AI to generate up to 10,000 different creative versions of your ad, to deliver tailored messages to viewers at scale across age, gender, postcode, life stage and intenders segments.

Tap in to relatable cultural moments, targeting authenticated and addressable audiences with impactful executions that are big, bold and balanced.

Our digital solutions are leading the way

Streaming into a bigger, smarter and faster future

Australia's most loved content belongs here

9Now is a streaming first destination designed for audiences to immerse themselves in their most loved programs anywhere, anytime, on the device of their choosing. Across a world of news, sport and entertainment, 9Now features the most recognised content and biggest live events, both locally and internationally produced.

Your story could be told to millions of actively engaged streamers, alongside the country’s biggest marketing moments in 2026.

Explore our brands

For consistency, value and simplicity, trust 9Now.

Send us an enquiry or talk to your Nine representative today for a tailored response.

Nine’s Half-Year Ratings 2025

Unprecedented audience gains drive primetime success

Television viewing on the 9Network has sustained remarkable growth throughout the first half of 2025, firmly establishing Nine as the undisputed leader in Australian entertainment.

More Australians than ever are consistently engaging with our powerhouse programs, while our BVOD platforms continue to shatter audience records at an unprecedented pace.

This enduring momentum has propelled the 9Network to its strongest start to a year in ratings history against Total People and the key demos of People 25-54 & People 16-39.

Nine is home to the biggest shows
in Australia

Our growth has been particularly driven by younger audiences, with Total TV viewing up 12.1% with People 16-39 and up 8.8% with People 25-54.

On BVOD, the audience growth is even more pronounced with audiences on 9Now growing by a staggering 28.4% with People 16-39 and by 25.5% with People 25-54.

Our record-breaking year kicked off with the Australian Open once again proving to be a ratings juggernaut, with 12.4 million viewers tuning in to Nine’s world-class coverage of the Grand Slam. The 2025 Australian Open was the highest rating since Ash Barty’s sensational run in 2022.

Married at First Sight is the No. 1 entertainment program of the year to date. The smash hit program enjoyed its highest rating series in VOZ history with an National Total TV Audience of 2.6 million people tuning into every episode (up 16.6% year-on-year). On 9Now, each episode averaged more than 1 million viewers (up 24.9% year-on-year).

State of Origin has broken decade old records, with Game 1 recording its highest ratings since 2016 and Game 2 its highest ratings since 2015. The two matches are currently the two highest rating programs of the year. They each have an average National Total TV Audience of 3.8 million (up 14.5% year-on-year) and a National Cumulative Reach of 7.9 million.

9News is the No. 1 news bulletin across the 5 City Metro and in Sydney, Melbourne and Brisbane. Each weeknight, the bulletin records an average National Total TV Audience of 1.233 million - up 11.5% year-on-year and its best result since 2022. Audience growth is even more significant with the younger demos - up 14.4% with the People Under 55 and up 13.6% with People 16-39.

The first series of The Floor was a ratings smash and is the highest new format launch in VOZ history. The fast-paced trivia show hosted by Rodger Corser secured a National Total TV Audience of 1.4 million per episode and a National BVOD Audience of 210,000 per episode.

Tipping Point is the undisputed No. 1 afternoon game show, with a National Total TV Audience of 845,000 per episode (up 11.2% year-on-year).

Hamish Turner Executive Director 9Network & 9Now says:

“Free-to-air television is demonstrating remarkable vitality and continued growth, proving its appeal as a unifying platform that ensures all Australians can share in our nation's cultural moments."

“These outstanding half-year results underscore the sustained strength and cultural relevance of Nine’s content. We are privileged to deliver free access to premium news, sport and entertainment for all Australians."

“The State of Origin series delivered the year's two highest-rating programs, showcasing the ability of free-to-air to unite the nation. Married at First Sight continues to set the topical benchmark and the phenomenal success of Tipping Point has re-energised the 5pm timeslot. We're also encouraged by double-digit audience growth across 9News and strong performances from 60 Minutes, A Current Affair, and Today. Notably, The Floor is the highest new format launch in VOZ history, reaffirming the importance of our local content.”

MARRIED AT FIRST SIGHT

National Total TV Audience of 2.6 million per episode (up 16.6% year-on-year)
National Broadcast TV Audience of 1.5 million per episode (up 10.0% year-on-year)
National BVOD Audience of over 1 million per episode (up 27.9% year-on-year)
National Cumulative Reach of 15.2 million

9NEWS (Mon to Fri)

National Total TV Audience of 1.2 million per episode (up 11.7% year-on-year)
National Broadcast TV Audience of 1.1 million per episode (up 9.0% year-on-year)
National BVOD Audience of 113,000 per episode (up 48.1% year-on-year)
National Cumulative Reach of 16.7 million

A CURRENT AFFAIR

National Total TV Audience of 1 million viewers per episode (up 6.7% year-on-year)
National Broadcast TV Audience of 940,000 per episode (up 4.2% year-on-year)
National BVOD Audience of 98,000 per episode (up 37.7% year-on-year)
National Cumulative Reach of 15.2 million

60 MINUTES

National Total TV Audience of 809,000 per episode (up 18.0% year-on-year)
National Broadcast TV Audience of 717,000 per episode (up 15.2% year-on-year)
National BVOD Audience of 92,000 per episode (up 46.1% year-on-year)
National Cumulative Reach of 10.3 million

TODAY

National Total TV Audience of 319,000 viewers per episode
National Broadcast TV Audience of 278,000 per episode
National BVOD Audience of 41,000 per episode (up 27.0% year-on-year)
National Cumulative Reach of 9.8 million

TIPPING POINT AUSTRALIA

National Total TV Audience of 845,000 viewers per episode (up 11.2% year-on-year)
National Broadcast TV Audience of 771,000 per episode (up 8.5% year-on-year)
National BVOD Audience of 75,000 per episode (up 53.6% year-on-year)
National Cumulative Reach 13.1 million

BIG MIRACLES

National Total TV Audience of 737,000 viewers per episode (up 14.3% year-on-year)
National Broadcast TV Audience of 558,000 per episode (up 9.3% year-on-year)
National BVOD Audience of 178,000 per episode (up 33.0% year-on-year)
National Cumulative Reach of 4.6 million

UNBREAKABLE: THE JELENA DOKIC STORY

National Total TV Audience of 1.302 million
National Broadcast TV Audience of 1.022 million
National BVOD Audience of 279,000

DANGEROUS LIES - UNMASKING BELLE GIBSON

National Total TV Audience of 1.187 million
National Broadcast TV Audience of 929,000
National BVOD Audience of 258,000

LEGO MASTERS

National Total TV Audience of 1.0 million per episode (up 3.8% year-on-year)
National Broadcast TV Audience of 859,000 per episode (up 1.3% year-on-year)
National BVOD Audience of 153,000 per episode (up 34.9% year-on-year)
National Cumulative Reach of 7.6 million

TRAVEL GUIDES

National Total TV Audience of 1.4 million per episode
National Broadcast TV Audience of 1.2 million per episode
National BVOD Audience of 228,000 per episode (up 22.0% year-on-year)
National Cumulative Reach of 6.4 million

AUSTRALIA’S MOST IDENTICAL

National Total TV Audience of 755,000
National Broadcast TV Audience of 677,000
National BVOD Audience of 78,000

THE GREAT DEBATE

National Total TV Audience of 1.129 million
National Broadcast TV Audience of 1.028 million
National BVOD Audience of 101,000

THE HUNDRED

National Total TV Audience of 743,000 per episode
National Broadcast TV Audience of 664,000 per episode
National BVOD Audience of 79,000 per episode
National Cumulative Reach of 5.3 million

THE FLOOR

National Total TV Audience of 1.4 million per episode
National Broadcast TV Audience of 1.2 million per episode
National BVOD Audience of 210,000 per episode
National Cumulative Reach of 6.7 million

AUSTRALIAN CRIME STORIES

National Total TV Audience of 515,000 per episode
National Broadcast TV Audience of 461,000 per episode
National BVOD Audience of 54,000 per episode
National Cumulative Reach of 4.8 million

STATE OF ORIGIN SERIES TO DATE (GAMES 1-2)

National Total TV Audience of 3.8 million (up 14.5% year-on-year)
National Broadcast TV Audience of 2.8 million (up 10.4% year-on-year)
National BVOD Audience of 962,000 (up 28.4% year-on-year)
National Cumulative Reach of 7.9 million

NRL SEASON TO DATE

National Total TV Audience of 562,000 (up 5.4% year-on-year)
National Broadcast TV Audience of 485,000 (up 2.1% year-on-year)
National BVOD Audience of 78,000 (up 32.5% year-on-year)
National Cumulative Reach of 10.1 million

The 9Network is No.1 for Total TV across Australia with all key demos and Total People

Broadcast Television – Free-to-air network shares 6pm to midnight - 2025 First Half


	Network	Network	Network	Network	Network
25-54	34.2%	27.1%	17.3%	14.2%	7.2%
16-39	37.1%	25.6%	16.1%	15.4%	5.7%
GS 18+	29.5%	28.9%	13.9%	18.5%	9.2%
Total People	29.6%	28.9%	14.0%	18.7%	8.8%

9Now is the No.1 CFTA BVOD platform across with all key demos and Total People

Australia BVOD commercial shares - 2025 First Half


25-54	47.9%	37.1%	15.0%
16-39	51.4%	34.7%	13.9%
GS 18+	45.6%	38.7%	15.7%
Total People	45.8%	38.9%	15.4%

Source: OzTAM VOZ © 2025, When Watched, 01/01/25-29/06/25, Comm Share, 0200-2600, National, BVOD only (incl. spill).

Source Programming: TVMAP VOZ Program Analyser, OzTAM VOZ © 2025, 1/1/2025 - 23/06/2025 v STLY, Overnight, 9News M-F, A Current Affair, 60 MInutes, Today, Tipping Point Australia, Australian Swimming Trials -Finals, State of Origin, The Great Debate; NRL Season to date, Overnight, 2/03/2025 - 22/06/2025 v STLY; Consolidated 28 as at 24/06 Married at First Sight, Big Miracles, Unbreakable: The Jelena Dokic Story, Dangerous Lies: Unmasking Belle Gibson, Travel Guides, The Hundred, The Floor, Lego Masters, Australian Crime Stories, 27/01/2025 - 23/06/2025 v STLY, Australia’s Most Identical (24/06/2025 -25/06/2025), National, Average Audience, Cume Reach (C28 or Overnight all programming excluding MAFS When Watched as at 5/05/2025), Total TV, including Spill.

For more information

Terry Stuart
Senior Communications Manager
tstuart@nine.com.au

Adrian Motte
Senior Communications Manager
amotte@nine.com.au

Contact us for more information on how your brand can leverage the power of premium content on Nine to deliver real business outcomes.

Nine’s Q1 Ratings 2025

Record audiences with strong growth across primetime programs

Television viewing on the 9Network in 2025 has soared to new heights, cementing Nine as the undisputed leader in Australian entertainment.

More Australians than ever are tuning into our powerhouse programs, while BVOD audiences are smashing records at an unprecedented pace.

This unstoppable momentum has propelled the 9Network to its strongest start to a year yet, dominating across all key demographics and Total People.

Nine is home to the biggest shows
in Australia

Australia’s biggest show keeps getting bigger, with Married at First Sight growing its audience by +14.9% year-on-year to record a Total TV audience of 2.5 million per episode. Meanwhile, its BVOD audience on 9Now has soared to over 1 million viewers per episode, marking a +24.9% increase on last year. National Cumulative Reach now stands at an extraordinary 15.1 million viewers across the series.

Last night’s MAFS finale was the No. 1 program of the night with Total People and all key demos across Australia and in all metro capitals. It secured a National Total TV Reach of 2.899 million and a Total TV National Audience of 1.829 million - up 5.1% year-on-year and the highest rating finale since 2022. On 9Now, it achieved a BVOD audience of 457,000 - up 32.5% year-on-year.

Tipping Point continues to take the 5pm timeslot by storm, delivering remarkable year-on-year growth of +15.4% and captivating a National Total TV audience of 670,000 per episode. With a National Cumulative Reach of 9.6 million, it has firmly established itself as Australia’s must-watch afternoon game show.

That momentum has carried into our national news audiences, with 9News achieving significant year-on-year growth in all five metro capitals and winning its timeslot across the 5 City Metro and in Sydney, Melbourne and Brisbane. More Australians are tuning in, with +11.1% more viewers year-on-year (National Total TV audience 1.1 million) and a 53.8% increase in BVOD viewership on 9Now (National BVOD audience 105,000 per episode).

Australia’s most-watched nightly public affairs program, A Current Affair, continues to dominate, with viewership growing by +9.2% year-on-year to reach a National Total TV audience of 1 million each night.

60 Minutes continues to deliver powerful investigative journalism that resonates with Australians, achieving strong year-on-year growth of +12.1%. For the year-to-date, the iconic current affairs program boasts a National Total TV audience of 909,000, reinforcing its position as a must-watch on Sunday nights.

Meanwhile, Today has posted strong audience gains, growing by +1.4% year-on-year and attracting a National Total TV audience of 319,000 each morning.

The Australian Open once again proved to be a ratings juggernaut, with 12.4 million viewers tuning in to Nine’s world-class coverage of the Grand Slam. The 2025 Australian Open was the highest rating since Ash Barty’s sensational run in 2022.

Our NRL coverage has also seen impressive year-on-year growth (up 10.4% year-on-year), with more fans tuning in across broadcast (up 7.2%) and BVOD (up 34.1%) to watch the game’s biggest stars in action. It’s the strongest start to the NRL season in VOZ history.

As the home of the biggest sporting moments, Nine continues to dominate live sport, delivering thrilling action to millions of Australians.

And this is just the beginning - Nine’s powerhouse sporting lineup will keep fans on the edge of their seats throughout the year, with the NRL, State of Origin and the Melbourne Cup Carnival all set to deliver blockbuster audiences.

200722_Nine_Executives_Michael_Healy_0736

“These outstanding results highlight the strength and breadth of Nine’s programming slate and the deep connection Australians have with our content. Married at First Sight continues to set the benchmark, capturing the nation’s attention like no other show on television. We’re thrilled with the phenomenal success of Tipping Point, which has re-energised the 5pm timeslot, and the continued growth across 9News, 60 Minutes, A Current Affair and Today is incredibly encouraging. The Australian Open once again delivered blockbuster audiences and our NRL coverage is going from strength to strength.

“It’s also pleasing to see commercial free-to-air television as a whole experiencing renewed growth, with audiences up 4.9% year-on-year - the best result since 2022. It’s clear that free-to-air television is not just surviving - it’s thriving.”

MARRIED AT FIRST SIGHT

National Total TV Audience of 2.6 million per episode (up 14.9% year-on-year)
National Broadcast TV Audience of 1.5 million per episode (up 10.0% year-on-year)
National BVOD Audience of 1 million per episode (up 24.9% year-on-year)
National Cumulative Reach of 15 million

9NEWS (Mon to Fri)

National Total TV Audience of 1.1 million per episode (up 11.1% year-on-year)
National Broadcast TV Audience of 1 million per episode (up 8.1% year-on-year)
National BVOD Audience of 105,000 per episode (up 53.8% year-on-year)
National Cumulative Reach of 13.2 million

A CURRENT AFFAIR

National Total TV Audience of 1 million viewers per episode (up 9.2% year-on-year)
National Broadcast TV Audience of 920,000 per episode (up +6.3% year-on-year)
National BVOD Audience of 101,000 per episode (up 45.2% year-on-year)
National Cumulative Reach of 11.4 million

60 MINUTES

National Total TV Audience of 909,000 per episode (up 12.1% year-on-year)
National Broadcast TV Audience of 789,000 per episode (up +8.7% year-on-year)
National BVOD Audience of 121,000 per episode (up 40.5% year-on-year)
National Cumulative Reach of 7.1 million

TODAY

National Total TV Audience of 319,000 viewers per episode (up 1.4% year-on-year)
National BVOD Audience of 40,000 per episode (up 31.0% year-on-year)
National Cumulative Reach of 7.2 million

TIPPING POINT AUSTRALIA

National Total TV Audience of 670,000 viewers per episode (up 15.4% year-on-year)
National Broadcast TV Audience of 616,000 per episode (up 12.7% year-on-year)
National BVOD Audience of 54,000 per episode (up 59.6% year-on-year)
National Cumulative Reach 9.6 million

BIG MIRACLES

National Total TV Audience of 736,000 viewers per episode (up 14.2% year-on-year)
National Broadcast TV Audience of 558,000 per episode (up 9.1% year-on-year)
National BVOD Audience of 178,000 per episode (up 33.6% year-on-year)
National Cumulative Reach of 4.6 million

UNBREAKABLE: THE JELENA DOKIC STORY

National Total TV Audience of 1.302 million
National Broadcast TV Audience of 1.022 million
National BVOD Audience of 279,000

DANGEROUS LIES - UNMASKING BELLE GIBSON

National Total TV Audience of 1.187 million
National Broadcast TV Audience of 929,000
National BVOD Audience of 258,000

Broadcast Television – Free-to-air network shares 6pm to midnight - 2025 Q1


	Network	Network	Network	Network	Network
25-54	37.5%	26.2%	18.0%	12.6%	6.0%
16-39	40.7%	25.1%	16.6%	13.2%	4.4%
GS 18+	32.1%	28.1%	14.0%	17.6%	8.2%
Total People	32.0%	28.1%	14.2%	17.8%	7.9%

Source: OzTAM VOZ 5.0 Data, When Watched, 01/01/2025-31/03/2025, Audience, 1800-MN, 5 City Metro, Broadcast TV only (excluding spill)

BVOD commercial shares - 2025 Q1


25-54	52.7%	33.4%	13.9%
16-39	57.1%	30.4%	12.5%
GS + Ch	49.9%	35.4%	14.7%
Total People	50.1%	35.6%	14.3%

Source: OzTAM VOZ 5.0 Data, When Watched, 01/01/25-31/03/24, Comm Share, 0200-2600, National, BVOD only (including spill)

Program Aud Source: TVMAP VOZ Program Analyser, OzTAM VOZ Data, 1/1/2025 - 31/03/2025 v STLY, Overnight, 9News M-F, A Current Affair, 60 MInutes, Today, Tipping Point Australia, Australian Open; NRL Season to date, Overnight, 2/03/2025 - X/X/2025 v STLY; Consolidated 28 as at X Married at First Sight, Big Miracles, 27/01/2025 - x/x/2025 v STLY, National, Average Audience, Cume Reach (C28 Big Miracles, When Watched MAFS, AO, Overnight all other programming), Total TV.

For more information

Terry Stuart
Senior Communications Manager
tstuart@nine.com.au

Adrian Motte
Senior Communications Manager
amotte@nine.com.au

Contact us for more information on how your brand can leverage the power of premium content on Nine to deliver real business outcomes.

Nine’s End of Year Ratings 2024

The 9Network has cemented its position as the No. 1 metro network in 2024 year-to-date, leading across all key demographics and Total People.

The 9Network’s audience went from strength to strength this year, seeing year-on-year audience growth across all screens and for all key demographics and Total People.

9Now continues to hold its spot as the top CFTA BVOD platform nationwide, dominating with all key audience segments and Total People.

Nine is home to the biggest shows
in Australia

No.1 reality television series - Married at First Sight

No.2 reality television series -The Block

No.1 light entertainment series - Travel Guides

No.1 metro M-F News - 9News

No.1 daily current affairs program - A Current Affair

No.1 weekly commercial free-to-air current affairs program - 60 Minutes

No.1 afternoon game show- Tipping Point Australia

Source: TVMAP VOZ Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, Seven Content, 10 Content, SBS Content, ABC Content, Foxtel Content, 01/01/2024 - 16/11/2024, Average Audience, Reality Television, Light Entertainment, News/Current Affairs, Total People,Total TV, Consolidated 28; Metro 5 city (excl Spill) 9News & Seven News M-F, 1/01/2024 - 26/11/2024, overnight

For the sixth consecutive year, the 9Network has reaffirmed its status as the top-rated network with People 25-54, 16-39 and Grocery Shopper + Child in the five major capital cities, capturing the audience segments most valuable to advertisers.

Furthermore, the 9Network can also lay claim to being No. 1 with Total People across the 5 City Metro for calendar year 2024.

This exceptional performance highlights the 9Network’s dedication to providing unparalleled entertainment, news and sports content that resonates with audiences across Australia.

Michael Healy, Nine's Director of Television, said: “Nine is incredibly proud to have once again delivered Australia’s most engaging content. The Paris 2024 Olympics and Paralympics were pivotal to our success, showcasing 9Nework’s ability to bring Australians together for some of the most culturally significant moments of the year. With exceptional, multi-platform coverage, our broadcast set a new benchmark for immersive sports storytelling, creating unforgettable experiences for viewers across the country."

The 9Network’s news and current affairs remains a foundation of our success. 9News, A Current Affair, 60 Minutes and Today have been vital in driving viewer engagement. 9News has become the most watched 6pm bulletin in 2024 across the Metro markets for the first time since 2015. Nine’s flagship news and current affairs programs lead the conversation on crucial issues facing our communities, reinforcing our commitment to independent and trusted journalism.

This year also marked the launch of our exciting new game show, Tipping Point, which has significantly grown viewers and dominated its timeslot throughout the year with its engaging format.

In 2024, our sports coverage also achieved remarkable success, with massive national audiences tuning in for the State of Origin Series, the NRL Grand Final and the Australian Open. These events solidified the 9Network’s reputation as the home of Australia’s most-watched live sport, delivering exhilarating moments that captured the passion of sports fans nationwide.

Through quality, diversity, and innovation, we deliver the stories and moments that unite Australians, cementing our place at the heart of the nation’s media landscape.

Broadcast Television – Network commercial shares 6pm to midnight - 2024 calendar year (Jan 1 - Nov 26)

	Network	Network	Network
25-54	42.5%	33.5%	24.0%
16-39	44.4%	32.2%	23.4%
GS+CH	43.5%	33.7%	22.8%
Total People	41.1%	38.8%	20.1%

Broadcast Television – Network commercial shares 6pm to midnight - 2024 calendar year (Jan 1 - Nov 26) Excluding Olympics (Jul 27 - Aug 12)

	Network	Network	Network
25-54	40.6%	34.5%	24.8%
16-39	42.0%	33.5%	24.5%
GS+CH	41.5%	34.8%	23.7%
Total People	39.6%	39.7%	20.6%

Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2024 Calendar YTD (up to 26/11) excluding Olympics 27/07 - 12/08, S-S 1800-2400, Metro 5 City (excl. Spill), Broadcast TV Total, When Watched, Commercial Share %

Broadcast Television – Network commercial shares 6am to midnight - 2024 calendar year (Jan 1 - Nov 26)

	Network	Network	Network
25-54	43.0%	36.0%	21.0%
16-39	45.8%	33.2%	21.0%
GS+CH	44.0%	35.6%	20.4%
Total People	42.3%	39.1%	18.6%

Broadcast Television – Network commercial shares 6am to midnight - 2024 calendar year (Jan 1 - Nov 26) Excluding Olympics (Jul 27 - Aug 12)

	Network	Network	Network
25-54	41.0%	37.2%	21.8%
16-39	43.5%	34.6%	21.9%
GS+CH	41.9%	36.9%	21.92%
Total People	40.8%	40.1%	19.1%

Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2024 Calendar YTD (up to 26/11) excluding Olympics 27/07 - 12/08, S-S 0600-2400, Metro 5 City (excl. Spill), Broadcast TV Total, When Watched, Commercial Share %

Our outstanding performance extends into the Broadcast Video On Demand (BVOD) space, where 9Now continues to lead as Australia’s No. 1 platform across all key demographics and Total People. This year, 9Now has seen phenomenal year-on-year growth, reflecting Australians’ increasing preference to engage with our content on their own terms — whenever, wherever, and on whichever device they choose.

200722_Nine_Executives_Michael_Stephenson_0054

Michael Stephenson, Nine’s Chief Sales Officer, said: “The future of television is Total TV, combining broadcast, live streaming, and on-demand. At Nine, we meticulously license, produce and schedule content to optimise viewership across these platforms, ensuring audiences have seamless access to our content in real time or on their schedule. The impressive growth of 9Now is essential to our advertising partners and demonstrates the evolving habits of viewers who are shifting towards more flexible, on-demand viewing options.”

As Australians embrace the freedom to consume content on their own terms, 9Now remains at the forefront, offering a viewing experience that aligns with the diverse needs of modern audiences. With its strength in BVOD, 9Now not only enhances audience reach but also solidifies its position as the choice for advertisers looking to connect with engaged, on-demand viewers.

Broadcast Video on Demand commercial shares
2024 calendar year (Jan 1- Nov 26)


25-54	50.6%	34.2%	15.2%
16-39	53.3%	32.2%	14.5%
0-39	53.0%	32.2%	14.9%
0-54	50.9%	34.0%	15.1%
Total People	48.9%	35.9%	15.2%

Broadcast Video on Demand commercial shares
2024 calendar year (Jan 1- Nov 26) Excluding Olympics (Jul 27 - Aug 12)


25-54	46.5%	37.0%	16.5%
16-39	49.1%	35.0%	15.9%
0-39	48.6%	35.1%	16.3%
0-54	46.8%	36.8%	16.4%
Total People	45.0%	38.6%	16.4%

Nine’s highest rating program of the year was the 2024 State of Origin Series decider which recorded a Total TV audience of 3.6 million. It secured a streaming audience of 864,000 on 9Now - the largest for a rugby league game in history.

Our next highest rating program of the year was Game 1 of the 2024 State of Origin Series, which recorded a Total TV audience of 3.4 million (including 760,000 on 9Now). Game 2 was the network’s fourth highest rating program of the year with a Total TV audience of 3.2 million (including 739,000 on 9Now). This year’s State of Origin Series recorded an average Total TV audience of 3.4 million and enjoyed year-on-year growth of 50% in BVOD and 14% in Total TV.

The 2024 Women’s State of Origin was the most successful to date. The decider saw the highest result for a Women’s Rugby League match with a Total TV Audience of 1.1 million (including 181,000 on 9Now). The 2024 series recorded significant year-on-year growth across all screens: 58% on Broadcast, 160% on BVOD and 69% on Total TV.

The NRL Grand Final between the Melbourne Storm and Pentrith Panthers was the 9Network’s third highest rating program of the year with a Total TV audience of 3.4 million (including 762,000 on 9Now). This year’s NRL season boasted year-on-year growth of 29% in BVOD and 2% in Total TV.

The Vegas Opener of the 2024 NRL season was a major success, recording a Total TV audience of 806,000 with growth of 22% in BVOD and 6% in Total TV.

The Australian Open Men’s Final recorded a Total TV average audience of 2.1 million, with a BVOD Audience of 327,000. The Men’s Final saw year-on-year growth across BVOD of 34% and 6% in Total TV.

The Block - Winner Announced is the highest rating overnight commercial non-sports program of the year and recorded a Total TV audience of 2.1 million.

Enjoying a remarkable 20th season, The Block achieved a Total TV average audience of 1.5 million per episode. An average of 336,000 viewers watched each episode on 9Now. This year’s series of The Block recorded year-on-year growth of 13% in BVOD and 3% in Total TV.

Married at First Sight continues to be the highest rating entertainment show of the year, achieving a Total TV average audience of 2.2 million per episode. An average of 814,000 viewers watched each episode on 9Now. This year’s series of MAFS recorded year-on-year growth of 22% in BVOD and 8% in Total TV.

Tipping Point Australia dominates as Australia’s #1 afternoon game show, recording a Total TV Audience of 888,000, and growing the timeslot 42% year-on-year. The program has seen a BVOD Audience of 64,000 up 126%.

Nine’s drama series Human Error saw a Total TV Audience of 713,000, with a BVOD Audience of 129,000.

Lego Masters achieved a Total TV average audience of 1.1 million per episode. An average of 163,000 viewers watched each episode on 9Now.

Travel Guides achieved a Total TV average audience of 1.5 million per episode. An average of 212,000 viewers watched each episode on 9Now. In 2024, Travel Guides achieved year-on-year growth of 15% in BVOD and 16% in Total TV.

The Summit achieved a Total TV average audience of 695,000 per episode. An average of 129,000 viewers watched each episode on 9Now.

Big Miracles secured a Total TV average audience of 644,000 per episode. An average of 133,000 viewers watched each episode on 9Now.

Love Island Australia is once again a smash hit on 9Now, averaging over 350,000 viewers per episode on the BVOD platform. Season 6 of the series has seen significant year-on-year growth of 27%. The launch of the season has recorded the highest ever BVOD audience for the program, with 452,000 people tuning in.

9News is the No. 1 Total TV Metro weekday news, and the No. 1 National weekly BVOD News. 9News (M-F) has seen a Metro Total TV Audience of 815,000 (up 10% year-on-year). In the BVOD space, 9News has dominated its opposition, winning every single week of the year. Each night, an average of 84,000 viewers stream 9News via 9Now, compared to 54,000 streaming 7News on 7Plus. 9News on BVOD has grown 73% year-on-year.

Today has also completely dominated its breakfast opposition in the BVOD space. Each morning, an average of 34,000 viewers stream Today via 9Now, compared to 28,000 streaming Sunrise on 7Plus. Today on BVOD saw year-on-year growth of 41%.

Source: TVMAP VOZ Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 01/01/2024 - 26/11/2024 v 01/01/2023 - 28/11/2023, Average Audience, Married at First Sight, The Block, Lego Masters, Tipping Point Australia, Human Error, Big Miracles, The Summit, Travel Guides, Total TV, Love Island Australia, Total BVOD, Consolidated 28 as at 26/11/2024; 9News M-F (Metro 5 City), Australian Open, State of Origin, NRL, Women’s State of Origin, 9News, Today (BVOD Live) 1/01/2024 - 26/11/2024 v 1/01/2023 - 28/11/2023, Total TV, overnight.

For more information

Terry Stuart
Senior Communications Manager
tstuart@nine.com.au

Adrian Motte
Senior Communications Manager
amotte@nine.com.au

Contact us for more information on how your brand can leverage the power of premium content on Nine to deliver real business outcomes.

9Now: Streaming into a bigger, smarter and faster future

For consistency, value and simplicity, trust 9Now

9Now is leading the Broadcast Video on Demand category in reach of total audience and the key advertising demographics. Plus, we're growing exponentially.

All this, with a strategy in place to further expand our platform's distribution this year, makes for a marketing powerhouse for brands.

Capturing more Aussies than ever,
9Now is a destination in its own right

Free streaming TV service in Australia

VOD Program with Married at First Sight

Over

Viewers reached every month

Live streaming growth year-on-year

Source: TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, Seven Content, 10 Content, SBS Content, ABC Content, 01/01/2024 -31/08/2024, Total People, Total Minutes Viewed, Cumulative Reach, BVOD Total, When Watched. Source: OzTAM Live, 01/01/2024 -22/09/2024 v 01/01/2023 -23/09/2023. Metric: Minutes, duration 0+, includes coviewing on Connected TV.

Big TV moments reinvented, right here on Nine

Married at First Sight brings everyone together

Season 11 highlights

Total People reach per episode

+1.8M more than Survivor and Idol combined

of the audience are under 39, with 1 in 8 under 24

Source: TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Total People, Nine Content, 8/04/2024, Cumulative Reach, Married at First Sight, Total TV, When Watched.TVMAP VOZ Ranking Report, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Total People, Nine Content, Seven Content, Ten Content, 8/04/2024 v 3/04/2023, Average Audience, Married at First Sight, excludes encores, Total TV, Overnight. OzTAM LIVE + VOD VPM, Married at First Sight, 29/01/2024 - 08/04/2024, includes co-viewing on connected TV devices.

NRL continues to evolve

Total TV reach opening round

Ever audience on 9Now recorded for an opening match

Total TV reach to date +8.3% year-on-year round 1 - finals week 2

Source: VOZ Data 5.0 © OzTAM Pty Limited [2023]. TVMAP VOZ ANALYSER, NATIONAL, 2022 & 2023 Complete Seasons, 2024 Season to Date, S-S 0200-2559, Network Nine & Affiliates, Total TV, TV, BVOD, Cumulative Reach build by date throughout course of NRL Season, based on Matching "Primary Description records = contains FRIDAY NIGHT NRL GOLDEN, KNOCK OFF, ANZAC DAY FOOTY, NRL LIVE, NRL GRAND FINAL, RUGBY LEAGUE FINAL SERIES, Multiple Demos, When Watched Basis.

Streaming the Olympics and Paralympics was an experience like never before

From the Opening Ceremony of the Olympics through to the Closing Ceremony of the Paralympics, 9Now was the place to be for Paris 2024.

8000+

Hours of live content were available to stream

Olympic Guide metadata for live events

Clear, engaging user experiences that are easy to use and intuitive

Dedicated Olympics channels in Full HD

The highest quality streams that are resilient and consistent across all devices

Users could equally explore, locate, and access all Olympics content. Live and catch-up, via the dynamic homepage

Explore more

Unlock a bigger, smarter, faster streaming partner in 2024

FAST channels and FAST ads

New future focused data products

Unlock the potential of AI

Your home of the Olympics and Paralympics

Non-stop content that audiences cannot get enough of.

Drive targeted awareness at scale and drive brand consideration, get your content in front of the right eyes.

Use AI to generate up to 10,000 different creative versions of your ad, to deliver tailored messages to viewers at scale across age, gender, postcode, life stage and intenders segments.

5 weeks of non-stop sport action available exclusively to Channel 9 and 9Now.

Our digital solutions are leading the way

We're entertaining 15 million

authenticated single sign on users

Addressability has been ingrained into 9Now since day one in 2016. This, in combination with owning the largest content digital ecosystem in Australia, delivers the most advanced addressability into Australian living rooms at scale.

Streaming into a bigger, smarter and faster future

Australia's most loved content belongs here

Your story could be told to millions of actively engaged streamers, alongside the country’s biggest marketing moments in 2024.

Explore our brands

For consistency, value and simplicity, trust 9Now.

Send us an enquiry or talk to your Nine representative today for a tailored response.

State of the Nation – Retail

Nine’s thought leadership and insights series, State of the Nation, dissects the state of play across key categories challenging marketers right now. For this first look at the Retail sector, we delve deeper into the now, new and next of for Retail, shining a spotlight on the challenges and opportunities moving forward.

Of the

who have switched to a different brand, price was cited as the deciding factor for more than half.

With

Australians selecting price as the #1 factor of 27 that determine their choice of retailer.

But range, convenience and quality experience also come into play. 

Source: Fifth Dimension’s Bespoke Survey. The Australian Retail Report 2023 - Shopify

Whilst price is ranked as the number one influence on people's purchasing decisions, Australian consumers fired clear warning shots about how strongly they feel about the quality of experience.

To learn more, request the full presentation

Post-pandemic, we know consumers are shopping online more than three years ago. And by 2024, spending in e-commerce is expected to reach over $32 billion in Australia.

Returned inventory creates 44 million tons of landfill each year. As financial burden to retailers mounts up, solutions like made-to-order manufacturing, AR clothing try-ones, and smarter demand forecasting are reducing excess inventory.

Free returns

Better security

Using data responsibly

And more...

Source: Sydney Morning Herald, 22 March. The Drum, March 2023. Wunderman Thompson Future Shopper Report 2023

Social media has played a critical role in the compression of the traditional marketing funnel, where the points of inspiration and purchase have converged.

“Compressed commerce” is being driven by a need for “efficiency” and “ease”.

55% of Australian online shoppers want to get from inspiration to purchase as quickly as possible

Source: Wunderman Thompson Future Shopper Report 2023

Touchpoints are proliferating, and in some cases converging.

Consumers are constantly using both physical and digital channels in combination.

of consumers research their purchases online before they buy them in-store.

Source: Wunderman Thompson Future Shopper Report 2023

Only 27% of Australian retailers are prioritising omnichannel data integration, and only 14% are investing in an omnichannel strategy.

More than 1 in 2 Australians want a seamless experience across all channels.

This increases to 63% for Generation X, Y and Z Australians.

Source: Nine’s Bespoke Survey via Idea Exchange

The percentage of Australian consumers who are ‘happy to spend more on sustainable goods’ has dropped 7 percentage points in the past 18 months.

Increasingly, Australians are being forced to weigh up the costs to the planet with the cost of living.

“I’m happy to spend more on goods that are sustainable”

Source: Nine’s Consumer Pulse

The complex purchasing journey means retailers have to work harder than ever to acquire and retain customers.

Of the 46% of Australians who have tried a different brand, 86% intend to continue with that brand.

9 out of 10 Australians participate in one or multiple loyalty programs.

Source: Shoppify

Keep it clear.

of global consumers think brands should be transparent about their commitments and promises.

For further information on the research, contact your Nine representative or complete the form. A member of the team will be in touch.

Nine’s Q1 Ratings 2024

9Network enjoys
best ever start to the year

Television viewing on the 9Network in 2024 has seen significant growth. The number of people watching our big brands has increased across breakfast, afternoons and primetime, while BVOD numbers are soaring to record highs.

This audience surge has given the 9Network its best ever start to the year with all key demographics and Total People.

9Network grows audience across
breakfast, afternoons and primetime

Australia's biggest show just got bigger, with Married at First Sight growing the number of people watching by 3.1% year-on-year to record a Total TV audience of 2.074 million. Meanwhile its BVOD audience on 9Now stands at 714,000 viewers per episode, up an incredible 16.2% on last year. National Cumulative Reach stands at an extraordinary 12.141 million viewers.

Australia's new favourite afternoon game show Tipping Point has redefined the 5pm timeslot, growing the audience 47.8% year-on-year for a National Total TV audience of 601,000 and a National Cumulative Reach of 7.022 million.

That audience has cascaded into our national news audiences with 7.6% more people watching 9News year-on-year (National Total TV audience 1.036 million) including an incredible increase in viewers on 9Now of 63.2% since last year (National BVOD audience 63,000 per episode).

The number of Australians watching our other key shows has followed suit with significant growth year-on-year for A Current Affair (up 6.5%), Today (up 5.7%) and The Hundred with Andy Lee (up 13.8%).

And with 12.9 million viewers tuning into Nine's coverage of the Australian Open, sports fans are in for a treat when Paris 2024 airs later this year.

Michael Healy, Nine’s Director of Television, said: "These results vindicate the commitment from the team at Nine and our partners to deliver content Australians want to watch in greater numbers. Married at First Sight is more than a television program. With more than two million Australians watching every episode, it is a cultural phenomenon. We're also blown away by the performance of Tipping Point, which has boosted the audience for our 5pm timeslot by almost 50%. Together with audience growth for 9News, 60 Minutes, A Current Affair, Today and The Hundred, free-to-air television is thriving.”

MARRIED AT FIRST SIGHT
National Total TV Audience of 2.074 million per episode (up 3.1% year-on-year)
National BVOD Audience of 714,000 per episode (up 16.2% year-on-year)
National Cumulative Reach of 12.141 million

9NEWS (Mon to Fri)
National Total TV Audience of 1.036 million per episode (up 7.6% year-on-year)
National BVOD Audience of 63,000 per episode (up 63.2% year-on-year)
National Cumulative Reach of 12.041 million

A CURRENT AFFAIR
National Total TV Audience of 957,000 viewers per episode (up 6.5% year-on-year)
National BVOD Audience of 64,000 per episode (up 51.2% year-on-year)
National Cumulative Reach of 10.226 million

60 MINUTES
National Total TV Audience of 893,000 per episode (up 10.2% year-on-year)
National BVOD Audience of 104,000 per episode (up 55.8% year-on-year)
National Cumulative Reach of 5.749 million

TODAY
National Total TV Audience of 316,000 viewers per episode (up 5.7% year-on-year)
National BVOD Audience of 29,000 per episode (up 38.1% year-on-year)
National Cumulative Reach of 6.625 million

TIPPING POINT AUSTRALIA
National Total TV Audience of 601,000 viewers per episode (growing the timeslot by 47.8% year-on-year)
National BVOD Audience of 36,000 per episode (growing the timeslot by 114.3% year-on-year)
National Cumulative Reach of 7.022 million

THE HUNDRED WITH ANDY LEE
National Total TV Audience of 759,000 viewers per episode (up 13.8% year-on-year)
National BVOD Audience of 79,000 per episode (up 36.2% year-on-year)
National Cumulative Reach of 4.577 million

BIG MIRACLES
National Total TV Audience of 624,000 viewers per episode
National BVOD Audience of 117,000 per episode (up 17.0% year-on-year)
National Cumulative Reach of 4.101 million

UNDER INVESTIGATION
National Total TV Audience of 641,000 viewers per episode
National BVOD Audience of 92,000 per episode (up 34.7% year-on-year)
National Cumulative Reach of 4.429 million

Broadcast Television – Free-to-air network shares
6pm to midnight – 2024 calendar year

18:00-MN	Network	Network	Network
25-54	36.4%	25.6%	17.9%
16-39	39.6%	24.1%	18.0%
GS + CH	31.7%	28.4%	13.4%
Total People	31.6%	28.1%	13.6%

Source: OzTAM VOZ 5.0 Data, When Watched, 01/01/2024-13/03/2024, Audience, 1800-MN, 5 City Metro, Broadcast TV only (excluding spill)

BVOD – commercial shares
2024 calendar year


25-54	54.5%	31.2%	14.3%
16-39	57.5%	29.1%	13.3%
GS + CH	52.3%	33.3%	14.4%
Total People	52.5%	33.4%	14.1%

Source: OzTAM VOZ 5.0 Data, When Watched, 01/01/24-13/03/24, Comm Share, 0200-2600, National, BVOD only (including spill)

Program Aud Source: OzTAM © 2023, TVMAP VOZ Ranking Report, VOZ Data 5.0, 01/01/2024 - 13/03/2024 & 01/01/2023 - 15/03/2023, National, Nine, Average AUD, Consolidated 28 as at 14/03/2024 (for 2024 program audiences), Overnight (for YoY %s), "9News" v average of "Nine News" & "Nine News 6:30", "Tipping Point Australia" v average of "Hot Seat" & "Hot Seat -5PM", "60 Minutes"

For more information

Terry Stuart
Senior Communications Manager
tstuart@nine.com.au

Adrian Motte
Senior Communications Manager
amotte@nine.com.au

Contact us for more information on how your brand can leverage the power of premium content on Nine to deliver real business outcomes.

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Source: OzTAM VOZ © 2025, When Watched, 01/01/25-29/06/25, Comm Share, 0200-2600, National, BVOD only (incl. spill).

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