Cross Platform Archives - Nine for Brands

Great advertising goes hand in hand with great content - it drives real, measureable results.

At Nine, harnessing the right combination of content, data and technology, we can provide you with the right ingredients to deliver the most effective advertising outcome and ensure marketing is viewed as a growth engine to your business success.

With a range of content vehicles spanning news, sport, entertainment and lifestyle, we have a range of integration solutions on offer to ensure your brand remains top of mind long after your content has run.

Success is underpinned by content Australia loves to watch

And the biggest marketing moments are still to come!

When it comes to providing Australia's best video and cross-platform content opportunities that deliver real business outcomes, the answer is Nine.

Australia's leading
Broadcast Video on Demand Platform

Minute share YTD, 2021

Did You Know?

7.6 billion minutes of content have been streamed year to date on 9Now, +27.6% higher than its nearest competitor (Seven).

Source: OzTAM Live + VOD VPM, Share based on CFTA minutes, 1 January to 24 July 2021, includes coviewing on Connected TV

Beauty and the Geek

National average audience of 874K for the Grand Finale (Winner Announced).

Reaching 1 in 4 (+1.99 million) across Regional markets.

Amazing Grace

No.1 Drama Series on Ch9

37 Million Total Minutes (Live+VOD) streamed on 9Now

9News 6PM
News Hour (M-F)

Ch9 timeslot winner across all key advertising demographics

Reaching +1 million people weekly in Regional markets

Ampol
State Of Origin
Game 1, 2 & 3

Average audience of 2.665 million (1.849M Metro | 816K Regional)

Reaching +2.2 million (30%) of people in Regional markets

France v Australia
eToro Test Series

Reached a combined 3.105 million (2.111M Metro | 994K Regional) in 2021

Across Regional markets, Game 3 delivered an average audience of 198K with +4.8% growth for People 25-54 on the highest test match on CFTA TV in regional markets in 2020 (Wallabies v Argentina)

Source: State of Origin: OzTAM Metro (5CM) + Regional TAM (CAM), 09/06/21-14/07/21, “STATE OF ORIGIN” match only (Nine+Affiliates), Total Individuals, AUD, consolidated 7 data (at 29/07/21).Regional TAM (CAM), 09/06/21-14/07/21, “STATE OF ORIGIN” match only (Nine Affiliates), Total Individuals, Std 1 Min Cume Reach, consolidated 7 data (at 29/07/21). Beauty and the Geek: OzTAM Metro (5CM) + Regional TAM (CAM), 11/07/21-27/08/21, “BEAUTY AND THE GEEK” (Nine+Affils), Total Individuals, AUD, consolidated 7 data (at 27/07). Regional TAM (CAM) 11/07/21-26/07/21, "BEAUTY AND THE GEEK" (Nine Content Affiliates), Total Individuals, Std 1 Min Cume Reach, consolidated 7 data (at 27/07). 9News: 9NEWS: OzTAM Metro (5CM), Weeks 1-30 2021, Exact match of ‘NINE NEWS’ & ‘NINE NEWS 6:30 (Nine) vs programming on Seven & 10, 25-54/16-39/GS+CH, Dynamic Share %, consolidated 7 as at 29/07/2021. Regional TAM (CAM), Weeks 1-30 2021, Exact match of ‘NINE NEWS’ & ‘NINE NEWS 6:30 (Nine Affils), Total Individuals, Std 1 Min Cume Reach (average by week), consolidated 7 as at 29/07/2021. eToro: OzTAM Metro (5CM) + Regional TAM (CAM), 07/07/21-17/07/21 “WALLABIES” (Nine Network+Affiliates), Total Individuals, Std 1 Min Cume Reach, consolidated 7 data (at 29/07/21). OzTAM Metro (5CM), 17/07/21 (vs France) vs 07/11/20 (vs New Zealand) “WALLABIES” (Nine Network/10 Network), Total Individuals, AUD, consolidated 7 data (at 29/07/21). Regional TAM (CAM), 17/07/21 (vs France) vs 21/11/20 (vs Argentina)“WALLABIES” (Nine Network/10 Network), Total Individuals, AUD, consolidated 7 data (at 29/07/21).

Put your brand at the heart of premium content

SAY 'I DO' TO MARRIED AT FIRST SIGHT IN 2022

After reaching more than 2 million viewers with every episode in 2021, ratings juggernaut Married at First Sight returns to Channel 9 and 9Now for a ninth season next year, and is set to hit production soon.

No matter the category, no matter the business goal, Married at First Sight can deliver effective solutions for your brand. Discover the power of a premium content partnership with Married at First Sight and request a tailored response here.

Ways in for brands:

Product Placement

Talent Alignment

Integrated TVCs

Bespoke Integration

PUT THE POWER OF LOVE TO THE TEST WITH AUSTRALIA’S HOTTEST REALITY TV SHOW

Love Island Australia is a breakout hit, with its unique blend of humour, romance and drama reaching the unreachable and undeniably valuable Gen Z and Millennial audiences. It is the perfect platform for brands to push the boundaries in unexpected and creative ways – from one-on-one villa dates and group offsite excursions to product placement, integrated TVCs and much more.

Ways in for brands:

One On One Villa Dates

Trademark Challenges

Integrated TVCs

Group Off Site Excursions

The best in sport marketing
all in one place

Here at Nine, we don't just serve up the main game, we connect Australia with a whole wide world of sports.

Sport cuts deep into our culture and community. It’s powerful because it’s real. It’s powerful because it’s unscripted, and its powerful because the stories live on long after the lights of the stadium go down.

MAKE YOUR BRAND FAMOUS WITH THE NRL FINALS

Nine's Wide World of Sports continues its commitment to redefining sports broadcasting and enabling brands to harness the power of the most exciting sporting moments of the year. The NRL Telstra Premiership Finals will provide viewers with four massive weeks of action. Presenting an unrivalled marketing platform for brands to connect with millions of fans, the NRL Finals Series will bring with it Nine's best-in-class coverage and leading innovations.

THERE'S NO PLACE LIKE NINE AND STAN SPORT TO REACH AND ENGAGE RUGBY FANS

Nine and Stan Sports multi platform offering is demonstrating just how powerful it can be in reaching millions of Australians. We've brought together the best in the business to lead our commentary team, new insights, entertainment and expertise and we've taken viewers close to the action than ever before through innovative broadcasting and new technology.

It's undeniable. Nine can deliver your brand real, meaningful and measurable business results.

Find out more about how we've helped brands realise their BIG ideas.

Case Studies

THE OPPORTUNITY IS NOW
Contact us for more information on how your brand can leverage the power of Nine to deliver real business outcomes.

Never before has news content played such a vital role in our lives.

With our hunger for trusted sources driving unprecedented growth among Australia’s news outlets, including those found right here at Nine.

Not only are we home to Australia’s most visited commercial news site, nine.com.au, but our cross-platform news ecosystem spanning TV, digital, print and radio is second-to-none.

Whether it’s waking up with TODAY, capturing the weekend mindset with The Sun-Herald or Sunday Age, being part of the conversation with talk-radio or being welcomed into homes across Australia with 9News at 6.00pm, there’s never been more opportunity to leverage Australia’s most trusted content sources.

Why does news content at Nine stand out?

We Know Our Audience.
Above all else, we value trust. We would rather be right, than first. And we know our audience.

Engaging, Trustworthy & Topical Content Is What We Do.
You can rely on us to keep you up-to-date and tell the story behind the headline. Our audience relies on us to provide up to the minute, breaking news and uncover the stories Australians want and need to know most.

In the current climate, now more than ever, brands need to inhabit brand safe environments.

Right across the year, we work consistently with brands and offer a wealth of partnership opportunities across Nine’s TV news programming - from our 6PM news bulletin, A Current Affair, 60 Minutes through to the Today show family as well as specially commissioned programs such as Under Investigation, depending on your marketing goals, there is something for everyone.

The digital homes of Nine’s broadcast news assets, delivering the stories that connect.

Nine.com.au know content, know how to keep audiences engaged and on our page because we take them beyond the headline, and through the power of the Nine network and our own digital journalists, we deliver the stories and the videos you won’t see anywhere else.

9News.com.au is Australia’s leading news brand on air and online.

Our 9News sites are focussed on breaking news and exclusive video. Our pages are curated to bring you the news you need to know from your state, your city and your neighbourhood.

We have the authority and means to create change.

If you want to influence change and associated behavior you need to talk to the educated change makers.

9 in 10 readers choose Nine's leading publishing brands for trusted, accurate news with 3x more measurable impact.

Courageous, quality journalism you can trust – that is what The Sydney Morning Herald has been producing for 189 years and today we reach more people than ever before. More than 8 million readers consume our fearless, honest storytelling in print and online each month.

For more than 160 years, The Age has been committed to fearless and honest storytelling. It reaches out to the Victorian community and beyond, educating, challenging and interacting with its readers, upholding a commitment to quality.

The Australian Financial Review is Australia’s premier destination for business and finance news, recognised for its news-breaking, agenda-setting and authoritative journalism. Making it the essential daily read for the nation’s most influential and ambitious decision makers.

Find out more about how your brand can leverage the power of Nine’s leading publishing division here.

Nine Radio is a direct line in to the mood of the nation.

Available across our News, Weather, Traffic and Sport updates throughout the day, a News Block sponsorship will keep advertisers top of mind in radios most engaged moments.

Delivering high frequency and reach in a low clutter environment, brands can take ownership of our live and local updates via a 5 credit and 30 second solus ad.

Designed to build brand awareness and recall, this premium sponsorship opportunity allows brands to leverage radio’s most credible news and information properties.

Find out more about Nine’s leading radio stations and the power of talk here.

News and Weather are effective platforms to grow your brand.

Peter Field, said analysis of the IPA Databank presents, “An absolutely unarguable story for the inclusion of news brands in media schedules,” with advertising that includes news in the media mix more likely to lead to major long-term business effects.

Unlock A Cross-Platform Brand Health Study With Gemba Worth $50K

We invite you to work with us to prove the impact of multichannel News Sponsorship on your brand(s)

Duration of News Sponsorship must be for a minimum of 3 months

Investment must span at least two media channels within Nine’s ecosystem

We invite you to challenge us.

We’re up for it, and we’re excited to see how creative we can be together to deliver your brand real, measurable results in 2021 and beyond.

The time to harness the power of News with Nine is now.

Category: Cross Platform

Put your brand at the heart of premium content with Nine

When it comes to providing Australia's best video and cross-platform content opportunities that deliver real business outcomes, the answer is Nine.

Minute share YTD, 2021

7.6 billion minutes of content have been streamed year to date on 9Now, +27.6% higher than its nearest competitor (Seven).

Ways in for brands:

Ways in for brands:

The most sophisticated news ecosystem in the country