Nine’s Half-Year Ratings 2025

Unprecedented audience gains drive primetime success

Television viewing on the 9Network has sustained remarkable growth throughout the first half of 2025, firmly establishing Nine as the undisputed leader in Australian entertainment.

More Australians than ever are consistently engaging with our powerhouse programs, while our BVOD platforms continue to shatter audience records at an unprecedented pace.

This enduring momentum has propelled the 9Network to its strongest start to a year in ratings history against Total People and the key demos of People 25-54 & People 16-39.

Nine is home to the biggest shows
in Australia

Our growth has been particularly driven by younger audiences, with Total TV viewing up 12.1% with People 16-39 and up 8.8% with People 25-54.

On BVOD, the audience growth is even more pronounced with audiences on 9Now growing by a staggering 28.4% with People 16-39 and by 25.5% with People 25-54.

Our record-breaking year kicked off with the Australian Open once again proving to be a ratings juggernaut, with 12.4 million viewers tuning in to Nine’s world-class coverage of the Grand Slam. The 2025 Australian Open was the highest rating since Ash Barty’s sensational run in 2022.

Married at First Sight is the No. 1 entertainment program of the year to date. The smash hit program enjoyed its highest rating series in VOZ history with an National Total TV Audience of 2.6 million people tuning into every episode (up 16.6% year-on-year). On 9Now, each episode averaged more than 1 million viewers (up 24.9% year-on-year).

State of Origin has broken decade old records, with Game 1 recording its highest ratings since 2016 and Game 2 its highest ratings since 2015. The two matches are currently the two highest rating programs of the year. They each have an average National Total TV Audience of 3.8 million (up 14.5% year-on-year) and a National Cumulative Reach of 7.9 million.

9News is the No. 1 news bulletin across the 5 City Metro and in Sydney, Melbourne and Brisbane. Each weeknight, the bulletin records an average National Total TV Audience of 1.233 million - up 11.5% year-on-year and its best result since 2022. Audience growth is even more significant with the younger demos - up 14.4% with the People Under 55 and up 13.6% with People 16-39.

The first series of The Floor was a ratings smash and is the highest new format launch in VOZ history. The fast-paced trivia show hosted by Rodger Corser secured a National Total TV Audience of 1.4 million per episode and a National BVOD Audience of 210,000 per episode.

Tipping Point is the undisputed No. 1 afternoon game show, with a National Total TV Audience of 845,000 per episode (up 11.2% year-on-year).

Hamish Turner Executive Director 9Network & 9Now says:

“Free-to-air television is demonstrating remarkable vitality and continued growth, proving its appeal as a unifying platform that ensures all Australians can share in our nation's cultural moments."

“These outstanding half-year results underscore the sustained strength and cultural relevance of Nine’s content. We are privileged to deliver free access to premium news, sport and entertainment for all Australians."

“The State of Origin series delivered the year's two highest-rating programs, showcasing the ability of free-to-air to unite the nation. Married at First Sight continues to set the topical benchmark and the phenomenal success of Tipping Point has re-energised the 5pm timeslot. We're also encouraged by double-digit audience growth across 9News and strong performances from 60 Minutes, A Current Affair, and Today. Notably, The Floor is the highest new format launch in VOZ history, reaffirming the importance of our local content.”

MARRIED AT FIRST SIGHT

National Total TV Audience of 2.6 million per episode (up 16.6% year-on-year)
National Broadcast TV Audience of 1.5 million per episode (up 10.0% year-on-year)
National BVOD Audience of over 1 million per episode (up 27.9% year-on-year)
National Cumulative Reach of 15.2 million

9NEWS (Mon to Fri)

National Total TV Audience of 1.2 million per episode (up 11.7% year-on-year)
National Broadcast TV Audience of 1.1 million per episode (up 9.0% year-on-year)
National BVOD Audience of 113,000 per episode (up 48.1% year-on-year)
National Cumulative Reach of 16.7 million

A CURRENT AFFAIR

National Total TV Audience of 1 million viewers per episode (up 6.7% year-on-year)
National Broadcast TV Audience of 940,000 per episode (up 4.2% year-on-year)
National BVOD Audience of 98,000 per episode (up 37.7% year-on-year)
National Cumulative Reach of 15.2 million

60 MINUTES

National Total TV Audience of 809,000 per episode (up 18.0% year-on-year)
National Broadcast TV Audience of 717,000 per episode (up 15.2% year-on-year)
National BVOD Audience of 92,000 per episode (up 46.1% year-on-year)
National Cumulative Reach of 10.3 million

TODAY

National Total TV Audience of 319,000 viewers per episode
National Broadcast TV Audience of 278,000 per episode
National BVOD Audience of 41,000 per episode (up 27.0% year-on-year)
National Cumulative Reach of 9.8 million

TIPPING POINT AUSTRALIA

National Total TV Audience of 845,000 viewers per episode (up 11.2% year-on-year)
National Broadcast TV Audience of 771,000 per episode (up 8.5% year-on-year)
National BVOD Audience of 75,000 per episode (up 53.6% year-on-year)
National Cumulative Reach 13.1 million

BIG MIRACLES

National Total TV Audience of 737,000 viewers per episode (up 14.3% year-on-year)
National Broadcast TV Audience of 558,000 per episode (up 9.3% year-on-year)
National BVOD Audience of 178,000 per episode (up 33.0% year-on-year)
National Cumulative Reach of 4.6 million

UNBREAKABLE: THE JELENA DOKIC STORY

National Total TV Audience of 1.302 million
National Broadcast TV Audience of 1.022 million
National BVOD Audience of 279,000

DANGEROUS LIES - UNMASKING BELLE GIBSON

National Total TV Audience of 1.187 million
National Broadcast TV Audience of 929,000
National BVOD Audience of 258,000

LEGO MASTERS

National Total TV Audience of 1.0 million per episode (up 3.8% year-on-year)
National Broadcast TV Audience of 859,000 per episode (up 1.3% year-on-year)
National BVOD Audience of 153,000 per episode (up 34.9% year-on-year)
National Cumulative Reach of 7.6 million

TRAVEL GUIDES

National Total TV Audience of 1.4 million per episode
National Broadcast TV Audience of 1.2 million per episode
National BVOD Audience of 228,000 per episode (up 22.0% year-on-year)
National Cumulative Reach of 6.4 million

AUSTRALIA’S MOST IDENTICAL

National Total TV Audience of 755,000
National Broadcast TV Audience of 677,000
National BVOD Audience of 78,000

THE GREAT DEBATE

National Total TV Audience of 1.129 million
National Broadcast TV Audience of 1.028 million
National BVOD Audience of 101,000

THE HUNDRED

National Total TV Audience of 743,000 per episode
National Broadcast TV Audience of 664,000 per episode
National BVOD Audience of 79,000 per episode
National Cumulative Reach of 5.3 million

THE FLOOR

National Total TV Audience of 1.4 million per episode
National Broadcast TV Audience of 1.2 million per episode
National BVOD Audience of 210,000 per episode
National Cumulative Reach of 6.7 million

AUSTRALIAN CRIME STORIES

National Total TV Audience of 515,000 per episode
National Broadcast TV Audience of 461,000 per episode
National BVOD Audience of 54,000 per episode
National Cumulative Reach of 4.8 million

STATE OF ORIGIN SERIES TO DATE (GAMES 1-2)

National Total TV Audience of 3.8 million (up 14.5% year-on-year)
National Broadcast TV Audience of 2.8 million (up 10.4% year-on-year)
National BVOD Audience of 962,000 (up 28.4% year-on-year)
National Cumulative Reach of 7.9 million

NRL SEASON TO DATE

National Total TV Audience of 562,000 (up 5.4% year-on-year)
National Broadcast TV Audience of 485,000 (up 2.1% year-on-year)
National BVOD Audience of 78,000 (up 32.5% year-on-year)
National Cumulative Reach of 10.1 million

The 9Network is No.1 for Total TV across Australia with all key demos and Total People

Broadcast Television – Free-to-air network shares 6pm to midnight - 2025 First Half


	Network	Network	Network	Network	Network
25-54	34.2%	27.1%	17.3%	14.2%	7.2%
16-39	37.1%	25.6%	16.1%	15.4%	5.7%
GS 18+	29.5%	28.9%	13.9%	18.5%	9.2%
Total People	29.6%	28.9%	14.0%	18.7%	8.8%

9Now is the No.1 CFTA BVOD platform across with all key demos and Total People

Australia BVOD commercial shares - 2025 First Half


25-54	47.9%	37.1%	15.0%
16-39	51.4%	34.7%	13.9%
GS 18+	45.6%	38.7%	15.7%
Total People	45.8%	38.9%	15.4%

Source: OzTAM VOZ © 2025, When Watched, 01/01/25-29/06/25, Comm Share, 0200-2600, National, BVOD only (incl. spill).

Source Programming: TVMAP VOZ Program Analyser, OzTAM VOZ © 2025, 1/1/2025 - 23/06/2025 v STLY, Overnight, 9News M-F, A Current Affair, 60 MInutes, Today, Tipping Point Australia, Australian Swimming Trials -Finals, State of Origin, The Great Debate; NRL Season to date, Overnight, 2/03/2025 - 22/06/2025 v STLY; Consolidated 28 as at 24/06 Married at First Sight, Big Miracles, Unbreakable: The Jelena Dokic Story, Dangerous Lies: Unmasking Belle Gibson, Travel Guides, The Hundred, The Floor, Lego Masters, Australian Crime Stories, 27/01/2025 - 23/06/2025 v STLY, Australia’s Most Identical (24/06/2025 -25/06/2025), National, Average Audience, Cume Reach (C28 or Overnight all programming excluding MAFS When Watched as at 5/05/2025), Total TV, including Spill.

For more information

Terry Stuart
Senior Communications Manager
tstuart@nine.com.au

Adrian Motte
Senior Communications Manager
amotte@nine.com.au

Contact us for more information on how your brand can leverage the power of premium content on Nine to deliver real business outcomes.

Nine’s Q1 Ratings 2025

Record audiences with strong growth across primetime programs

Television viewing on the 9Network in 2025 has soared to new heights, cementing Nine as the undisputed leader in Australian entertainment.

More Australians than ever are tuning into our powerhouse programs, while BVOD audiences are smashing records at an unprecedented pace.

This unstoppable momentum has propelled the 9Network to its strongest start to a year yet, dominating across all key demographics and Total People.

Nine is home to the biggest shows
in Australia

Australia’s biggest show keeps getting bigger, with Married at First Sight growing its audience by +14.9% year-on-year to record a Total TV audience of 2.5 million per episode. Meanwhile, its BVOD audience on 9Now has soared to over 1 million viewers per episode, marking a +24.9% increase on last year. National Cumulative Reach now stands at an extraordinary 15.1 million viewers across the series.

Last night’s MAFS finale was the No. 1 program of the night with Total People and all key demos across Australia and in all metro capitals. It secured a National Total TV Reach of 2.899 million and a Total TV National Audience of 1.829 million - up 5.1% year-on-year and the highest rating finale since 2022. On 9Now, it achieved a BVOD audience of 457,000 - up 32.5% year-on-year.

Tipping Point continues to take the 5pm timeslot by storm, delivering remarkable year-on-year growth of +15.4% and captivating a National Total TV audience of 670,000 per episode. With a National Cumulative Reach of 9.6 million, it has firmly established itself as Australia’s must-watch afternoon game show.

That momentum has carried into our national news audiences, with 9News achieving significant year-on-year growth in all five metro capitals and winning its timeslot across the 5 City Metro and in Sydney, Melbourne and Brisbane. More Australians are tuning in, with +11.1% more viewers year-on-year (National Total TV audience 1.1 million) and a 53.8% increase in BVOD viewership on 9Now (National BVOD audience 105,000 per episode).

Australia’s most-watched nightly public affairs program, A Current Affair, continues to dominate, with viewership growing by +9.2% year-on-year to reach a National Total TV audience of 1 million each night.

60 Minutes continues to deliver powerful investigative journalism that resonates with Australians, achieving strong year-on-year growth of +12.1%. For the year-to-date, the iconic current affairs program boasts a National Total TV audience of 909,000, reinforcing its position as a must-watch on Sunday nights.

Meanwhile, Today has posted strong audience gains, growing by +1.4% year-on-year and attracting a National Total TV audience of 319,000 each morning.

The Australian Open once again proved to be a ratings juggernaut, with 12.4 million viewers tuning in to Nine’s world-class coverage of the Grand Slam. The 2025 Australian Open was the highest rating since Ash Barty’s sensational run in 2022.

Our NRL coverage has also seen impressive year-on-year growth (up 10.4% year-on-year), with more fans tuning in across broadcast (up 7.2%) and BVOD (up 34.1%) to watch the game’s biggest stars in action. It’s the strongest start to the NRL season in VOZ history.

As the home of the biggest sporting moments, Nine continues to dominate live sport, delivering thrilling action to millions of Australians.

And this is just the beginning - Nine’s powerhouse sporting lineup will keep fans on the edge of their seats throughout the year, with the NRL, State of Origin and the Melbourne Cup Carnival all set to deliver blockbuster audiences.

200722_Nine_Executives_Michael_Healy_0736

“These outstanding results highlight the strength and breadth of Nine’s programming slate and the deep connection Australians have with our content. Married at First Sight continues to set the benchmark, capturing the nation’s attention like no other show on television. We’re thrilled with the phenomenal success of Tipping Point, which has re-energised the 5pm timeslot, and the continued growth across 9News, 60 Minutes, A Current Affair and Today is incredibly encouraging. The Australian Open once again delivered blockbuster audiences and our NRL coverage is going from strength to strength.

“It’s also pleasing to see commercial free-to-air television as a whole experiencing renewed growth, with audiences up 4.9% year-on-year - the best result since 2022. It’s clear that free-to-air television is not just surviving - it’s thriving.”

MARRIED AT FIRST SIGHT

National Total TV Audience of 2.6 million per episode (up 14.9% year-on-year)
National Broadcast TV Audience of 1.5 million per episode (up 10.0% year-on-year)
National BVOD Audience of 1 million per episode (up 24.9% year-on-year)
National Cumulative Reach of 15 million

9NEWS (Mon to Fri)

National Total TV Audience of 1.1 million per episode (up 11.1% year-on-year)
National Broadcast TV Audience of 1 million per episode (up 8.1% year-on-year)
National BVOD Audience of 105,000 per episode (up 53.8% year-on-year)
National Cumulative Reach of 13.2 million

A CURRENT AFFAIR

National Total TV Audience of 1 million viewers per episode (up 9.2% year-on-year)
National Broadcast TV Audience of 920,000 per episode (up +6.3% year-on-year)
National BVOD Audience of 101,000 per episode (up 45.2% year-on-year)
National Cumulative Reach of 11.4 million

60 MINUTES

National Total TV Audience of 909,000 per episode (up 12.1% year-on-year)
National Broadcast TV Audience of 789,000 per episode (up +8.7% year-on-year)
National BVOD Audience of 121,000 per episode (up 40.5% year-on-year)
National Cumulative Reach of 7.1 million

TODAY

National Total TV Audience of 319,000 viewers per episode (up 1.4% year-on-year)
National BVOD Audience of 40,000 per episode (up 31.0% year-on-year)
National Cumulative Reach of 7.2 million

TIPPING POINT AUSTRALIA

National Total TV Audience of 670,000 viewers per episode (up 15.4% year-on-year)
National Broadcast TV Audience of 616,000 per episode (up 12.7% year-on-year)
National BVOD Audience of 54,000 per episode (up 59.6% year-on-year)
National Cumulative Reach 9.6 million

BIG MIRACLES

National Total TV Audience of 736,000 viewers per episode (up 14.2% year-on-year)
National Broadcast TV Audience of 558,000 per episode (up 9.1% year-on-year)
National BVOD Audience of 178,000 per episode (up 33.6% year-on-year)
National Cumulative Reach of 4.6 million

UNBREAKABLE: THE JELENA DOKIC STORY

National Total TV Audience of 1.302 million
National Broadcast TV Audience of 1.022 million
National BVOD Audience of 279,000

DANGEROUS LIES - UNMASKING BELLE GIBSON

National Total TV Audience of 1.187 million
National Broadcast TV Audience of 929,000
National BVOD Audience of 258,000

Broadcast Television – Free-to-air network shares 6pm to midnight - 2025 Q1


	Network	Network	Network	Network	Network
25-54	37.5%	26.2%	18.0%	12.6%	6.0%
16-39	40.7%	25.1%	16.6%	13.2%	4.4%
GS 18+	32.1%	28.1%	14.0%	17.6%	8.2%
Total People	32.0%	28.1%	14.2%	17.8%	7.9%

Source: OzTAM VOZ 5.0 Data, When Watched, 01/01/2025-31/03/2025, Audience, 1800-MN, 5 City Metro, Broadcast TV only (excluding spill)

BVOD commercial shares - 2025 Q1


25-54	52.7%	33.4%	13.9%
16-39	57.1%	30.4%	12.5%
GS + Ch	49.9%	35.4%	14.7%
Total People	50.1%	35.6%	14.3%

Source: OzTAM VOZ 5.0 Data, When Watched, 01/01/25-31/03/24, Comm Share, 0200-2600, National, BVOD only (including spill)

Program Aud Source: TVMAP VOZ Program Analyser, OzTAM VOZ Data, 1/1/2025 - 31/03/2025 v STLY, Overnight, 9News M-F, A Current Affair, 60 MInutes, Today, Tipping Point Australia, Australian Open; NRL Season to date, Overnight, 2/03/2025 - X/X/2025 v STLY; Consolidated 28 as at X Married at First Sight, Big Miracles, 27/01/2025 - x/x/2025 v STLY, National, Average Audience, Cume Reach (C28 Big Miracles, When Watched MAFS, AO, Overnight all other programming), Total TV.

For more information

Terry Stuart
Senior Communications Manager
tstuart@nine.com.au

Adrian Motte
Senior Communications Manager
amotte@nine.com.au

Contact us for more information on how your brand can leverage the power of premium content on Nine to deliver real business outcomes.

Nine’s End of Year Ratings 2024

The 9Network has cemented its position as the No. 1 metro network in 2024 year-to-date, leading across all key demographics and Total People.

The 9Network’s audience went from strength to strength this year, seeing year-on-year audience growth across all screens and for all key demographics and Total People.

9Now continues to hold its spot as the top CFTA BVOD platform nationwide, dominating with all key audience segments and Total People.

Nine is home to the biggest shows
in Australia

No.1 reality television series - Married at First Sight

No.2 reality television series -The Block

No.1 light entertainment series - Travel Guides

No.1 metro M-F News - 9News

No.1 daily current affairs program - A Current Affair

No.1 weekly commercial free-to-air current affairs program - 60 Minutes

No.1 afternoon game show- Tipping Point Australia

Source: TVMAP VOZ Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, Seven Content, 10 Content, SBS Content, ABC Content, Foxtel Content, 01/01/2024 - 16/11/2024, Average Audience, Reality Television, Light Entertainment, News/Current Affairs, Total People,Total TV, Consolidated 28; Metro 5 city (excl Spill) 9News & Seven News M-F, 1/01/2024 - 26/11/2024, overnight

For the sixth consecutive year, the 9Network has reaffirmed its status as the top-rated network with People 25-54, 16-39 and Grocery Shopper + Child in the five major capital cities, capturing the audience segments most valuable to advertisers.

Furthermore, the 9Network can also lay claim to being No. 1 with Total People across the 5 City Metro for calendar year 2024.

This exceptional performance highlights the 9Network’s dedication to providing unparalleled entertainment, news and sports content that resonates with audiences across Australia.

Michael Healy, Nine's Director of Television, said: “Nine is incredibly proud to have once again delivered Australia’s most engaging content. The Paris 2024 Olympics and Paralympics were pivotal to our success, showcasing 9Nework’s ability to bring Australians together for some of the most culturally significant moments of the year. With exceptional, multi-platform coverage, our broadcast set a new benchmark for immersive sports storytelling, creating unforgettable experiences for viewers across the country."

The 9Network’s news and current affairs remains a foundation of our success. 9News, A Current Affair, 60 Minutes and Today have been vital in driving viewer engagement. 9News has become the most watched 6pm bulletin in 2024 across the Metro markets for the first time since 2015. Nine’s flagship news and current affairs programs lead the conversation on crucial issues facing our communities, reinforcing our commitment to independent and trusted journalism.

This year also marked the launch of our exciting new game show, Tipping Point, which has significantly grown viewers and dominated its timeslot throughout the year with its engaging format.

In 2024, our sports coverage also achieved remarkable success, with massive national audiences tuning in for the State of Origin Series, the NRL Grand Final and the Australian Open. These events solidified the 9Network’s reputation as the home of Australia’s most-watched live sport, delivering exhilarating moments that captured the passion of sports fans nationwide.

Through quality, diversity, and innovation, we deliver the stories and moments that unite Australians, cementing our place at the heart of the nation’s media landscape.

Broadcast Television – Network commercial shares 6pm to midnight - 2024 calendar year (Jan 1 - Nov 26)

	Network	Network	Network
25-54	42.5%	33.5%	24.0%
16-39	44.4%	32.2%	23.4%
GS+CH	43.5%	33.7%	22.8%
Total People	41.1%	38.8%	20.1%

Broadcast Television – Network commercial shares 6pm to midnight - 2024 calendar year (Jan 1 - Nov 26) Excluding Olympics (Jul 27 - Aug 12)

	Network	Network	Network
25-54	40.6%	34.5%	24.8%
16-39	42.0%	33.5%	24.5%
GS+CH	41.5%	34.8%	23.7%
Total People	39.6%	39.7%	20.6%

Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2024 Calendar YTD (up to 26/11) excluding Olympics 27/07 - 12/08, S-S 1800-2400, Metro 5 City (excl. Spill), Broadcast TV Total, When Watched, Commercial Share %

Broadcast Television – Network commercial shares 6am to midnight - 2024 calendar year (Jan 1 - Nov 26)

	Network	Network	Network
25-54	43.0%	36.0%	21.0%
16-39	45.8%	33.2%	21.0%
GS+CH	44.0%	35.6%	20.4%
Total People	42.3%	39.1%	18.6%

Broadcast Television – Network commercial shares 6am to midnight - 2024 calendar year (Jan 1 - Nov 26) Excluding Olympics (Jul 27 - Aug 12)

	Network	Network	Network
25-54	41.0%	37.2%	21.8%
16-39	43.5%	34.6%	21.9%
GS+CH	41.9%	36.9%	21.92%
Total People	40.8%	40.1%	19.1%

Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2024 Calendar YTD (up to 26/11) excluding Olympics 27/07 - 12/08, S-S 0600-2400, Metro 5 City (excl. Spill), Broadcast TV Total, When Watched, Commercial Share %

Our outstanding performance extends into the Broadcast Video On Demand (BVOD) space, where 9Now continues to lead as Australia’s No. 1 platform across all key demographics and Total People. This year, 9Now has seen phenomenal year-on-year growth, reflecting Australians’ increasing preference to engage with our content on their own terms — whenever, wherever, and on whichever device they choose.

200722_Nine_Executives_Michael_Stephenson_0054

Michael Stephenson, Nine’s Chief Sales Officer, said: “The future of television is Total TV, combining broadcast, live streaming, and on-demand. At Nine, we meticulously license, produce and schedule content to optimise viewership across these platforms, ensuring audiences have seamless access to our content in real time or on their schedule. The impressive growth of 9Now is essential to our advertising partners and demonstrates the evolving habits of viewers who are shifting towards more flexible, on-demand viewing options.”

As Australians embrace the freedom to consume content on their own terms, 9Now remains at the forefront, offering a viewing experience that aligns with the diverse needs of modern audiences. With its strength in BVOD, 9Now not only enhances audience reach but also solidifies its position as the choice for advertisers looking to connect with engaged, on-demand viewers.

Broadcast Video on Demand commercial shares
2024 calendar year (Jan 1- Nov 26)


25-54	50.6%	34.2%	15.2%
16-39	53.3%	32.2%	14.5%
0-39	53.0%	32.2%	14.9%
0-54	50.9%	34.0%	15.1%
Total People	48.9%	35.9%	15.2%

Broadcast Video on Demand commercial shares
2024 calendar year (Jan 1- Nov 26) Excluding Olympics (Jul 27 - Aug 12)


25-54	46.5%	37.0%	16.5%
16-39	49.1%	35.0%	15.9%
0-39	48.6%	35.1%	16.3%
0-54	46.8%	36.8%	16.4%
Total People	45.0%	38.6%	16.4%

Nine’s highest rating program of the year was the 2024 State of Origin Series decider which recorded a Total TV audience of 3.6 million. It secured a streaming audience of 864,000 on 9Now - the largest for a rugby league game in history.

Our next highest rating program of the year was Game 1 of the 2024 State of Origin Series, which recorded a Total TV audience of 3.4 million (including 760,000 on 9Now). Game 2 was the network’s fourth highest rating program of the year with a Total TV audience of 3.2 million (including 739,000 on 9Now). This year’s State of Origin Series recorded an average Total TV audience of 3.4 million and enjoyed year-on-year growth of 50% in BVOD and 14% in Total TV.

The 2024 Women’s State of Origin was the most successful to date. The decider saw the highest result for a Women’s Rugby League match with a Total TV Audience of 1.1 million (including 181,000 on 9Now). The 2024 series recorded significant year-on-year growth across all screens: 58% on Broadcast, 160% on BVOD and 69% on Total TV.

The NRL Grand Final between the Melbourne Storm and Pentrith Panthers was the 9Network’s third highest rating program of the year with a Total TV audience of 3.4 million (including 762,000 on 9Now). This year’s NRL season boasted year-on-year growth of 29% in BVOD and 2% in Total TV.

The Vegas Opener of the 2024 NRL season was a major success, recording a Total TV audience of 806,000 with growth of 22% in BVOD and 6% in Total TV.

The Australian Open Men’s Final recorded a Total TV average audience of 2.1 million, with a BVOD Audience of 327,000. The Men’s Final saw year-on-year growth across BVOD of 34% and 6% in Total TV.

The Block - Winner Announced is the highest rating overnight commercial non-sports program of the year and recorded a Total TV audience of 2.1 million.

Enjoying a remarkable 20th season, The Block achieved a Total TV average audience of 1.5 million per episode. An average of 336,000 viewers watched each episode on 9Now. This year’s series of The Block recorded year-on-year growth of 13% in BVOD and 3% in Total TV.

Married at First Sight continues to be the highest rating entertainment show of the year, achieving a Total TV average audience of 2.2 million per episode. An average of 814,000 viewers watched each episode on 9Now. This year’s series of MAFS recorded year-on-year growth of 22% in BVOD and 8% in Total TV.

Tipping Point Australia dominates as Australia’s #1 afternoon game show, recording a Total TV Audience of 888,000, and growing the timeslot 42% year-on-year. The program has seen a BVOD Audience of 64,000 up 126%.

Nine’s drama series Human Error saw a Total TV Audience of 713,000, with a BVOD Audience of 129,000.

Lego Masters achieved a Total TV average audience of 1.1 million per episode. An average of 163,000 viewers watched each episode on 9Now.

Travel Guides achieved a Total TV average audience of 1.5 million per episode. An average of 212,000 viewers watched each episode on 9Now. In 2024, Travel Guides achieved year-on-year growth of 15% in BVOD and 16% in Total TV.

The Summit achieved a Total TV average audience of 695,000 per episode. An average of 129,000 viewers watched each episode on 9Now.

Big Miracles secured a Total TV average audience of 644,000 per episode. An average of 133,000 viewers watched each episode on 9Now.

Love Island Australia is once again a smash hit on 9Now, averaging over 350,000 viewers per episode on the BVOD platform. Season 6 of the series has seen significant year-on-year growth of 27%. The launch of the season has recorded the highest ever BVOD audience for the program, with 452,000 people tuning in.

9News is the No. 1 Total TV Metro weekday news, and the No. 1 National weekly BVOD News. 9News (M-F) has seen a Metro Total TV Audience of 815,000 (up 10% year-on-year). In the BVOD space, 9News has dominated its opposition, winning every single week of the year. Each night, an average of 84,000 viewers stream 9News via 9Now, compared to 54,000 streaming 7News on 7Plus. 9News on BVOD has grown 73% year-on-year.

Today has also completely dominated its breakfast opposition in the BVOD space. Each morning, an average of 34,000 viewers stream Today via 9Now, compared to 28,000 streaming Sunrise on 7Plus. Today on BVOD saw year-on-year growth of 41%.

Source: TVMAP VOZ Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 01/01/2024 - 26/11/2024 v 01/01/2023 - 28/11/2023, Average Audience, Married at First Sight, The Block, Lego Masters, Tipping Point Australia, Human Error, Big Miracles, The Summit, Travel Guides, Total TV, Love Island Australia, Total BVOD, Consolidated 28 as at 26/11/2024; 9News M-F (Metro 5 City), Australian Open, State of Origin, NRL, Women’s State of Origin, 9News, Today (BVOD Live) 1/01/2024 - 26/11/2024 v 1/01/2023 - 28/11/2023, Total TV, overnight.

For more information

Terry Stuart
Senior Communications Manager
tstuart@nine.com.au

Adrian Motte
Senior Communications Manager
amotte@nine.com.au

Contact us for more information on how your brand can leverage the power of premium content on Nine to deliver real business outcomes.

9Now: Streaming into a bigger, smarter and faster future

Today’s television is live, live streaming and on demand. With a combination of new, innovative solutions, underpinned by our 15 million signed in users, and Australia’s most loved premium content that consistently captivates high-value audiences, 9Now is at the forefront of the digital television evolution.

For consistency, value and simplicity, trust 9Now

9Now is leading the Broadcast Video on Demand category in reach of total audience and the key advertising demographics. Plus, we're growing exponentially.

All this, with a strategy in place to further expand our platform's distribution this year, makes for a marketing powerhouse for brands.

Capturing more Aussies than ever,
9Now is a destination in its own right

Free streaming TV service in Australia

VOD Program with Married at First Sight

Over

Viewers reached every month

Live streaming growth year-on-year

Source: TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, Seven Content, 10 Content, SBS Content, ABC Content, 01/01/2024 -31/08/2024, Total People, Total Minutes Viewed, Cumulative Reach, BVOD Total, When Watched. Source: OzTAM Live, 01/01/2024 -22/09/2024 v 01/01/2023 -23/09/2023. Metric: Minutes, duration 0+, includes coviewing on Connected TV.

Big TV moments reinvented, right here on Nine

Married at First Sight brings everyone together

Season 11 highlights

Total People reach per episode

+1.8M more than Survivor and Idol combined

of the audience are under 39, with 1 in 8 under 24

Source: TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Total People, Nine Content, 8/04/2024, Cumulative Reach, Married at First Sight, Total TV, When Watched.TVMAP VOZ Ranking Report, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Total People, Nine Content, Seven Content, Ten Content, 8/04/2024 v 3/04/2023, Average Audience, Married at First Sight, excludes encores, Total TV, Overnight. OzTAM LIVE + VOD VPM, Married at First Sight, 29/01/2024 - 08/04/2024, includes co-viewing on connected TV devices.

NRL continues to evolve

Total TV reach opening round

Ever audience on 9Now recorded for an opening match

Total TV reach to date +8.3% year-on-year round 1 - finals week 2

Source: VOZ Data 5.0 © OzTAM Pty Limited [2023]. TVMAP VOZ ANALYSER, NATIONAL, 2022 & 2023 Complete Seasons, 2024 Season to Date, S-S 0200-2559, Network Nine & Affiliates, Total TV, TV, BVOD, Cumulative Reach build by date throughout course of NRL Season, based on Matching "Primary Description records = contains FRIDAY NIGHT NRL GOLDEN, KNOCK OFF, ANZAC DAY FOOTY, NRL LIVE, NRL GRAND FINAL, RUGBY LEAGUE FINAL SERIES, Multiple Demos, When Watched Basis.

Streaming the Olympics and Paralympics was an experience like never before

From the Opening Ceremony of the Olympics through to the Closing Ceremony of the Paralympics, 9Now was the place to be for Paris 2024.

8000+

Hours of live content were available to stream

Olympic Guide metadata for live events

Clear, engaging user experiences that are easy to use and intuitive

Dedicated Olympics channels in Full HD

The highest quality streams that are resilient and consistent across all devices

Users could equally explore, locate, and access all Olympics content. Live and catch-up, via the dynamic homepage

Explore more

Unlock a bigger, smarter, faster streaming partner in 2024

FAST channels and FAST ads

New future focused data products

Unlock the potential of AI

Your home of the Olympics and Paralympics

Non-stop content that audiences cannot get enough of.

Drive targeted awareness at scale and drive brand consideration, get your content in front of the right eyes.

Use AI to generate up to 10,000 different creative versions of your ad, to deliver tailored messages to viewers at scale across age, gender, postcode, life stage and intenders segments.

5 weeks of non-stop sport action available exclusively to Channel 9 and 9Now.

Our digital solutions are leading the way

We're entertaining 15 million

authenticated single sign on users

Addressability has been ingrained into 9Now since day one in 2016. This, in combination with owning the largest content digital ecosystem in Australia, delivers the most advanced addressability into Australian living rooms at scale.

Streaming into a bigger, smarter and faster future

Australia's most loved content belongs here

9Now is a streaming first destination designed for audiences to immerse themselves in their most loved programs anywhere, anytime, on the device of their choosing. Across a world of news, sport and entertainment, 9Now features the most recognised content and biggest live events, both locally and internationally produced.

Your story could be told to millions of actively engaged streamers, alongside the country’s biggest marketing moments in 2024.

Explore our brands

For consistency, value and simplicity, trust 9Now.

Send us an enquiry or talk to your Nine representative today for a tailored response.

State of the Nation – Retail

Nine’s thought leadership and insights series, State of the Nation, dissects the state of play across key categories challenging marketers right now. For this first look at the Retail sector, we delve deeper into the now, new and next of for Retail, shining a spotlight on the challenges and opportunities moving forward.

Of the

who have switched to a different brand, price was cited as the deciding factor for more than half.

With

Australians selecting price as the #1 factor of 27 that determine their choice of retailer.

But range, convenience and quality experience also come into play. 

Source: Fifth Dimension’s Bespoke Survey. The Australian Retail Report 2023 - Shopify

Whilst price is ranked as the number one influence on people's purchasing decisions, Australian consumers fired clear warning shots about how strongly they feel about the quality of experience.

To learn more, request the full presentation

Post-pandemic, we know consumers are shopping online more than three years ago. And by 2024, spending in e-commerce is expected to reach over $32 billion in Australia.

Returned inventory creates 44 million tons of landfill each year. As financial burden to retailers mounts up, solutions like made-to-order manufacturing, AR clothing try-ones, and smarter demand forecasting are reducing excess inventory.

Free returns

Better security

Using data responsibly

And more...

Source: Sydney Morning Herald, 22 March. The Drum, March 2023. Wunderman Thompson Future Shopper Report 2023

Social media has played a critical role in the compression of the traditional marketing funnel, where the points of inspiration and purchase have converged.

“Compressed commerce” is being driven by a need for “efficiency” and “ease”.

55% of Australian online shoppers want to get from inspiration to purchase as quickly as possible

Source: Wunderman Thompson Future Shopper Report 2023

Touchpoints are proliferating, and in some cases converging.

Consumers are constantly using both physical and digital channels in combination.

of consumers research their purchases online before they buy them in-store.

Source: Wunderman Thompson Future Shopper Report 2023

Only 27% of Australian retailers are prioritising omnichannel data integration, and only 14% are investing in an omnichannel strategy.

More than 1 in 2 Australians want a seamless experience across all channels.

This increases to 63% for Generation X, Y and Z Australians.

Source: Nine’s Bespoke Survey via Idea Exchange

The percentage of Australian consumers who are ‘happy to spend more on sustainable goods’ has dropped 7 percentage points in the past 18 months.

Increasingly, Australians are being forced to weigh up the costs to the planet with the cost of living.

“I’m happy to spend more on goods that are sustainable”

Source: Nine’s Consumer Pulse

The complex purchasing journey means retailers have to work harder than ever to acquire and retain customers.

Of the 46% of Australians who have tried a different brand, 86% intend to continue with that brand.

9 out of 10 Australians participate in one or multiple loyalty programs.

Source: Shoppify

Keep it clear.

of global consumers think brands should be transparent about their commitments and promises.

For further information on the research, contact your Nine representative or complete the form. A member of the team will be in touch.

Nine’s Q1 Ratings 2024

9Network enjoys
best ever start to the year

Television viewing on the 9Network in 2024 has seen significant growth. The number of people watching our big brands has increased across breakfast, afternoons and primetime, while BVOD numbers are soaring to record highs.

This audience surge has given the 9Network its best ever start to the year with all key demographics and Total People.

9Network grows audience across
breakfast, afternoons and primetime

Australia's biggest show just got bigger, with Married at First Sight growing the number of people watching by 3.1% year-on-year to record a Total TV audience of 2.074 million. Meanwhile its BVOD audience on 9Now stands at 714,000 viewers per episode, up an incredible 16.2% on last year. National Cumulative Reach stands at an extraordinary 12.141 million viewers.

Australia's new favourite afternoon game show Tipping Point has redefined the 5pm timeslot, growing the audience 47.8% year-on-year for a National Total TV audience of 601,000 and a National Cumulative Reach of 7.022 million.

That audience has cascaded into our national news audiences with 7.6% more people watching 9News year-on-year (National Total TV audience 1.036 million) including an incredible increase in viewers on 9Now of 63.2% since last year (National BVOD audience 63,000 per episode).

The number of Australians watching our other key shows has followed suit with significant growth year-on-year for A Current Affair (up 6.5%), Today (up 5.7%) and The Hundred with Andy Lee (up 13.8%).

And with 12.9 million viewers tuning into Nine's coverage of the Australian Open, sports fans are in for a treat when Paris 2024 airs later this year.

Michael Healy, Nine’s Director of Television, said: "These results vindicate the commitment from the team at Nine and our partners to deliver content Australians want to watch in greater numbers. Married at First Sight is more than a television program. With more than two million Australians watching every episode, it is a cultural phenomenon. We're also blown away by the performance of Tipping Point, which has boosted the audience for our 5pm timeslot by almost 50%. Together with audience growth for 9News, 60 Minutes, A Current Affair, Today and The Hundred, free-to-air television is thriving.”

MARRIED AT FIRST SIGHT
National Total TV Audience of 2.074 million per episode (up 3.1% year-on-year)
National BVOD Audience of 714,000 per episode (up 16.2% year-on-year)
National Cumulative Reach of 12.141 million

9NEWS (Mon to Fri)
National Total TV Audience of 1.036 million per episode (up 7.6% year-on-year)
National BVOD Audience of 63,000 per episode (up 63.2% year-on-year)
National Cumulative Reach of 12.041 million

A CURRENT AFFAIR
National Total TV Audience of 957,000 viewers per episode (up 6.5% year-on-year)
National BVOD Audience of 64,000 per episode (up 51.2% year-on-year)
National Cumulative Reach of 10.226 million

60 MINUTES
National Total TV Audience of 893,000 per episode (up 10.2% year-on-year)
National BVOD Audience of 104,000 per episode (up 55.8% year-on-year)
National Cumulative Reach of 5.749 million

TODAY
National Total TV Audience of 316,000 viewers per episode (up 5.7% year-on-year)
National BVOD Audience of 29,000 per episode (up 38.1% year-on-year)
National Cumulative Reach of 6.625 million

TIPPING POINT AUSTRALIA
National Total TV Audience of 601,000 viewers per episode (growing the timeslot by 47.8% year-on-year)
National BVOD Audience of 36,000 per episode (growing the timeslot by 114.3% year-on-year)
National Cumulative Reach of 7.022 million

THE HUNDRED WITH ANDY LEE
National Total TV Audience of 759,000 viewers per episode (up 13.8% year-on-year)
National BVOD Audience of 79,000 per episode (up 36.2% year-on-year)
National Cumulative Reach of 4.577 million

BIG MIRACLES
National Total TV Audience of 624,000 viewers per episode
National BVOD Audience of 117,000 per episode (up 17.0% year-on-year)
National Cumulative Reach of 4.101 million

UNDER INVESTIGATION
National Total TV Audience of 641,000 viewers per episode
National BVOD Audience of 92,000 per episode (up 34.7% year-on-year)
National Cumulative Reach of 4.429 million

Broadcast Television – Free-to-air network shares
6pm to midnight – 2024 calendar year

18:00-MN	Network	Network	Network
25-54	36.4%	25.6%	17.9%
16-39	39.6%	24.1%	18.0%
GS + CH	31.7%	28.4%	13.4%
Total People	31.6%	28.1%	13.6%

Source: OzTAM VOZ 5.0 Data, When Watched, 01/01/2024-13/03/2024, Audience, 1800-MN, 5 City Metro, Broadcast TV only (excluding spill)

BVOD – commercial shares
2024 calendar year


25-54	54.5%	31.2%	14.3%
16-39	57.5%	29.1%	13.3%
GS + CH	52.3%	33.3%	14.4%
Total People	52.5%	33.4%	14.1%

Source: OzTAM VOZ 5.0 Data, When Watched, 01/01/24-13/03/24, Comm Share, 0200-2600, National, BVOD only (including spill)

Program Aud Source: OzTAM © 2023, TVMAP VOZ Ranking Report, VOZ Data 5.0, 01/01/2024 - 13/03/2024 & 01/01/2023 - 15/03/2023, National, Nine, Average AUD, Consolidated 28 as at 14/03/2024 (for 2024 program audiences), Overnight (for YoY %s), "9News" v average of "Nine News" & "Nine News 6:30", "Tipping Point Australia" v average of "Hot Seat" & "Hot Seat -5PM", "60 Minutes"

For more information

Terry Stuart
Senior Communications Manager
tstuart@nine.com.au

Adrian Motte
Senior Communications Manager
amotte@nine.com.au

Contact us for more information on how your brand can leverage the power of premium content on Nine to deliver real business outcomes.

Powered Predicts 2024

Discover the big trends driving big ideas

Powered Predicts is a culmination of an extensive body of research that seeks to underpin the emerging trends in media, marketing and advertising, designed to give your brand a crystal ball into the year ahead.

Now in its 4th year, Powered Predicts is designed to be a leading source of insight into the ever-changing face of marketing, providing a roadmap for our advertising partners to help them navigate the year ahead.

To inform these predictions, the team draws on consumer research and category shifts, creative effectiveness studies, cultural forecasting and the business objectives driving advertisers’ media briefs. This means that our “top 9” list is eclectic, but it reflects the diverse range of sources and analysis that shaped it. From simplifying a complex world to the crisis commerce, Powered Predicts offers brands an intriguing and invaluable glimpse into the year ahead.

Toby Boon

Director of Strategy and Insights, Powered

To explore the future together, and delve deeper into these trends, please request a tailored presentation by completing this form.

Rugby on Nine 2024

UNLEASH THE POWER OF WORLD CLASS RUGBY
WITH PROUD HERITAGE AND A HUGE FAN BASE

Nine is the home of Rugby Union and 2024 will see the dawn of a new era of the next generation of emerging young players, marking the beginning of an exciting new chapter as the future stars of the game take centre stage. A major global sport and a truly multicultural game, that connects Australia with the rest of the world on an international stage.

To find out what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

Request Presentation

THE GREATEST LINE UP
ALL IN ONE PLACE

From the rugby purist to the casual viewer, Nine covers all the action year-round - with broadcasts of Wallabies and Wallaroos test matches, plus a Super Rugby Pacific match every Saturday night live on 9Gem throughout the season. And with Nine's WIN network partnership, it really is a sport that touches all corners of the community.

RUGBY 2024 FIXTURES
YEAR ROUND COVERAGE

CAPTIVATING 7.1 MILLION HIGHLY ENGAGED FANS

METRO, REGIONAL + BVOD
Super Rugby Pacific and International
Season 2023

METRO + REGIONAL
Average total audience growth – 2023 Rugby Championships

METRO + REGIONAL
Total people tuned in to the 2023 Bledisloe Cup

INCREMENTAL AUDIENCE
9Now on Linear TV for Total People

Source: TV: OzTAM (5 City Metro) + Regional TAM (Combined Agg Mkts), 1 Jan – 05 Sept 2022, Sub Genre: Rugby Union, Reach, Total People, consolidated 7. OzTam Metro Data, 5 City Metro, Nine Network, ‘The Rugby Championships,’ 2022 v 2023, 07/08/2022 – 24/09/2022 v 15/07/2023, Various Demos, Average Audience, Consolidated 7 OzTam Metro + Regional Data, 5 City Metro + Combined Agg Markets, Nine Network, 25/02/2023 – 05/08/2023, ‘Super Rugby Pacific 2023,’ ‘The Rugby Championship 2023 –Wallabies v Argentina,’ & ‘Bledisloe Cup 2023,’ Games 1 and 2, Various Demos, Average Audience, Consolidated 7. TV MAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], 25/02/2023 – 05/08/2023, ‘Super Rugby Pacific 2023,’ ‘The Rugby Championship 2023 –Wallabies v Argentina,’ & ‘Bledisloe Cup 2023,’ Games 1 and 2, Various Demos, Nine Content, National, BVOD & Linear, Cumulative Reach (000s), Total People, Consolidated 7.

ACCESS TO A UNIFIED
CROSS MEDIA AUDIENCE
WITH EXTENSIVE SCALE
AND CONTEXTUALTY

Rugby on Nine will have fans feasting on an unrivalled commitment to premium content spread across our Television, Radio, Digital and Print offering. The best of Rugby, offering reach and scale no one else can. The result? A compelling platform for brands, offering authenticity, excitement and connection with millions of highly engaged fans as they explore the game's legacy and experience it's future.

Network amplification across Today Show and Nine's News and Current Affairs. 7.1M metro, BVOD, Regional viewers in 2023

RADIO

Weekly code updates from Nine's Rugby commentary team. 134k listeners each week 2GB & 4BC wwos 2023

PUBLISHING

The Sydney Morning Herald and The Age Rugby reached 11.5M people across Print & Digital

WWOS.COM.AU

With dedicated columnists and reporters

SOCIAL

Stan Sports Rugby page with over 31M video views and 1.3M engagements across Facebook, Instagram and Twitter. wwos pages generated 9.7M video views and over 717K engagement across Rugby content

Source: OzTAM (5 City Metro) + Regional TAM (Combined Agg Mkts), 1 Jan – 05 Sept 2022, Sub Genre: Rugby Union, Reach, Total People, consolidated 7 Source: GfK Radio Ratings, 2GB Sydney & Brisbane Survey 5 2022, Mon-Thurs 6-7pm, Cume Audience (000s), 2GB & 4BC, All People 10+. Roy Morgan Research; People 14+ for the 12 months ending June 2022. AGE, SMH, WWOS = SMH + AGE (Print + Digital) or nine.com.au Wide World of Sports VOZ Data 4.0 © OzTAM Pty Limited [2022]. NATIONAL, Network Nine & Affiliates + 9Now, Total People, P25-54, P18-39, M25-54, Distinct Count of VOZ ID, 15 consecutive sec viewing qualifier BVOD events, R Flag = 0 for TV Events, based on Matching "Primary Description records = contains "WALLABIES V ENGLAND: 2022" 02/07/2022 - 16/07/2022,- Numbers show below are from Nine datawarehouse, When Watched Basis, NOT OzTAM Gold Standard Accredited. VOZ Data 4.0 © OzTAM Pty Limited [2022]. NATIONAL & Non-Metro, Network Nine & Affiliates + 9Now, Total People, P25-54, P18-39, M25-54, Distinct Count of VOZ ID, 15 consecutive sec viewing qualifier BVOD events, R Flag = 0 for TV Events, based on Matching "Primary Description records = contains "SUPER RUGBY PACIFIC 2022", 18/02/2022 - 19/06/2022, Numbers show below are from Nine datawarehouse, When Watched Basis, NOT OzTAM Gold Standard Accredited. Brandwatch Measure Data, November 2023

SPORTS MARKETING IS A POWERFUL TOOL FOR BRANDS TO LEVERAGE

The best thing about sports marketing is that it's a genre that works across virtually every industry. Why does it have such power? Because it has the ability to create deep connections between brands and fans.

REALISING BIG IDEAS
TO MAKE YOUR BRAND FAMOUS

With the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia's best Rugby Union content. From the main game to the experts and the entertainers, we provide brands with an unrivalled to tell their story.

Explore Powered Studios

ISUZU LEVERAGED A RUGBY PARTNERSHIP TO
DRIVE HIGH IMPACT MARKETING MOMENTS

CHALLENGE: At the heart of every Isuzu lies a tried and tested DNA of a refined combination of power, efficiency and reliability. In 2022, Isuzu wanted to bring this to life through the launch of the latest Isuzu D-MAX and MU-X, and to ultimately connect their product with a male audience.

SOLUTION: Rugby on Nine was identified as the perfect sporting vehicle to support Isuzu, over the Super Rugby Pacific and Wallabies Season, through compelling storytelling across our Total TV offering—including Channel 9, 9Now and Stan Sport, alongside radio integrations and Sports Sunday extension.

RESULTS: Utilising Nine's Rugby Union coverage, Isuzu put their brand message at the heart of the action—with a campaign consisting of an integrated Half-Time key moment with verbal introduction, Live Break TVC, Billboards, Radio Integration and a Key Rugby Moment extension across Sports Sunday during the Wallabies season.

"From an IUA perspective, we engaged in a 2022 Rugby Partnership with Nine to deliver multiple messages over an extended period, and so 33 weeks of rugby with multiple spots and integration allowed us to run a variety of creative at high frequency to an engaged male audience."

Tanya Hawson
Senior Marketing Manager
Isuzu Australia Pty Ltd

PUT YOUR BRAND AT THE HEART OF THE ACTION WITH RUGBY UNION ON NINE

To find out more about what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

Nine’s End of Year Ratings 2023

The 9Network has ended the year as No.1 in all key demographics in the five major capital cities.

For the fifth year in a row, 9Network has once again asserted its dominance as the most watched network in the five major capital cities with the demographics that matter most to advertisers.

Across the calendar year, the 9Network has swept to an emphatic victory as the outright No. 1 in all of the key demographics with People 25-54, 16-39 and Grocery Shopper + Child. Furthermore, the 9Network recorded the highest ever commercial shares of any network with People 25-54 and 16-39.

The biggest Total Television audiences
are right here on Nine

Michael Healy, Nine's Director of Television, said: “Nine is proud to have delivered Australia’s best content yet again to engage our audiences. As a dominant force with all key demographics, we have increased our lead over our competitors. Our continued success is a testament to a consistent programming slate featuring the biggest moments on television, including the nation’s most talked about programs in Married at First Sight and The Block. Our sports broadcasts wield immense cultural impact as evidenced by this year’s Ashes series and thrilling NRL Grand Final. Our news and current affairs output is world-class, underscored by our remarkable achievements at this year’s Walkley Awards. We are also proudly home to the country’s No. 1 BVOD player, with 9Now boasting almost half of the commercial share.”

Michael Stephenson, Nine’s Chief Sales Officer, said: “The future of TV is Total TV - a combination of terrestrial, live streaming and on-demand. We license, create and curate our content schedule to maximise audiences across live, live streaming and on-demand. The growth of 9Now is critical to advertisers and reflective of changes in consumer behaviour.”

The network’s continued dominance in the key demographics is underpinned by an unrivalled content slate that began in January with the Australian Open and continued throughout the year with hit after hit - Married At First Sight, LegoMasters, Parental Guidance, The Summit, The Block, Love Island Australia, Travel Guides and The Hundred with 9News, A Current Affair and 60 Minutes, as well as sporting blockbusters State of Origin, the NRL and NRLW, The Ashes, and the ICC World Cup.

When Australians unite around content, they turn to the 9Network, which is the home of the highest rating entertainment program of the year (The Block - Winner Announced), the No. 1 reality series (Married at First Sight), No. 1 new reality series (The Summit), No. 1 metro light entertainment series (Travel Guides), No. 1 daily current affairs program (A Current Affair) and the No. 1 weekly commercial free-to-air current affairs program (60 Minutes).

Linear Television – Network commercial shares
6pm to midnight - 2023 calendar year (Jan 1 - Nov 30)
All key demographics

18:00-MN	Network	Network	Network
25-54	39.2%	34.6%	26.1%
16-39	39.5%	35.1%	25.4%
GS + CH	41.4%	34.3%	24.3%
Total People	39.0%	39.7%	21.4%

Source: OzTAM Metro 5 City, 1 January 2023 – 30 November 2023, 18:00 – 23:59, Network Nine, Network Seven, Network 10, Key Demos + Total People, Commercial Share, Consolidated 28 as at 30 November 2023.

Linear Television – Network commercial shares
6am to midnight - 2023 calendar year (Jan 1 - Nov 30)
All key demographics

06:00-MN	Network	Network	Network
25-54	39.6%	36.7%	23.7%
16-39	40.6%	36.1%	23.3%
GS + CH	42.7%	35.2%	22.1%
Total People	39.98%	39.97%	20.05%

Source: OzTAM Metro 5 City, 1 January 2023 – 30 November 2023, 6:00 – 23:59, Network Nine, Network Seven, Network 10, Key Demos + Total People, Commercial Share, Consolidated 28 as at 30 November 2023.

With an unparalleled slate of engaging content, from gripping dramas and reality shows to award-winning news coverage and live sports events, the 9Network has consistently outperformed its rivals with the audiences so eagerly sought by advertisers and marketers.

The strength of 9Network’s entertainment franchises including Married At First Sight and The Block has the ability to deliver valuable under 50 audiences, with 9Network able to lay claim to being the ‘Under 50 Network’, with a greater share of this lucrative metro audience than any of its competitors.

Linear Television - Network commercial shares
6pm to midnight - 2023 calendar year (Jan 1 - Nov 30)
Under 50s

18:00-MN	Network	Network	Network
0-49	38.8%	35.2%	26.1%

Source: OzTAM Metro 5 City, 1 January 2023 – 30 November 2023, 18:00 – 23:59, Network Nine, Network Seven, Network 10,0-49, Commercial Share, Consolidated 28 as at 30 November 2023.

Australia's No.1
Broadcast Video on Demand Platform
All Key Demos & Total People

Broadcast Video on Demand commercial shares
2023 calendar year (Jan 1- Nov 30)


25-54	48.7%	35.8%	15.6%
18-39	51.3%	34.3%	14.4%
0-39	50.7%	34.4%	15.0%
0-54	49.3%	35.4%	15.3%
Total People	48.0%	36.6%	15.4%

Source: OzTAM Live + VOD VPM, 1 January 2023 – 30 November 2023. Metric: CFTA Minutes, duration 0+, includes coviewing on Connected TV.

In 2023, 9Now has reached more Australians than any other commercial free-to-air BVOD platform. On average, 4 million Australians tune into 9Now every month - 17% more than 2022. An astonishing 18.7 billion minutes of content has been streamed on 9Now in 2023 - a year-on-year increase of 16%.

Nine is home to the biggest shows in Australia

No.1 reality television series - Married at First Sight

No.2 reality television series -The Block

No.1 metro light entertainment series - Travel Guides

No.1 daily current affairs program - A Current Affair

No.1 weekly commercial free-to-air current affairs program - 60 Minutes

Source: OzTAM Metro (5 City Metro) + Regional TAM Regional (Combined Agg Mkts), 1 Jan - 29 Nov 2023, excludes "ENCORE" "RPT" "R", Programs grouped based on primary description and by genre (L1 / L2 where applicable / L3 where applicable), FTA primary + multi channels, Total People, AUD (ranked on Metro + Regional), consolidated 28 data (at 30 Nov 23).

Nine’s highest rating program of the year was the thrilling NRL Premiership decider between the Penrith Panthers and Brisbane Broncos which recorded a Total TV audience of 3.6 million. It secured a streaming audience of 605,000 on 9Now - the largest for a rugby league game in history. This year’s NRL season boasted year-on-year growth of 36.2% in BVOD and 1.7% in Total TV.

Our next three highest rating programs of the year were the 2023 State of Origin Series, which recorded Total TV audiences of 3.4 million (Match 1), 3.2 million (Match 2) and 2.6 million (Match 3). This year’s State of Origin Series enjoyed year-on-year growth of 22.6% in BVOD and 2.8% in Total TV.

The Australian Open Men’s Final was Nine’s fifth highest rating program of the year with a Total TV audience of 2 million.

The Block - Winner Announced is the highest rating non-sports program of the year and recorded a Total TV audience of 2.4 million.

In its incredible 19th series, The Block achieved a Total TV average audience of 1.4 million per episode - an increase of 43% on its overnight audience. An average of 294,000 viewers watched each episode on 9Now.

Married at First Sight achieved a Total TV average audience of 2 million per episode - an increase of 71% on its overnight audience. An average of 669,000 viewers watched each episode on 9Now. This year’s series of MAFS recorded year-on-year growth of 22.3% in BVOD and 1.2% in Total TV.

Lego Masters achieved a Total TV average audience of 1.1 million per episode - an increase of 53% on its overnight audience. An average of 166,000 viewers watched each episode on 9Now.

Travel Guides achieved a Total TV average audience of 1.2 million per episode - an increase of 41% on its overnight audience. An average of 184,000 viewers watched each episode on 9Now. In 2023, Travel Guides achieved year-on-year growth of 31.4% in BVOD and 3.6% in Total TV.

The Summit achieved a Total TV average audience of 766,000 per episode - an increase of 33% on its overnight audience. An average of 147,000 viewers watched each episode on 9Now.

My Mum Your Dad has achieved a Total TV average audience of 610,000 per episode - an increase of 48% on its overnight audience. An average of 157,000 viewers are watching each episode on 9Now.

Love Island Australia is once again a smash hit on 9Now, averaging 293,000 viewers per episode on the BVOD platform.

9News has completely dominated its opposition in the BVOD space, winning every single week of the year. Each night, an average of 47,000 viewers stream 9News via 9Now, compared to 35,000 streaming 7News on 7Plus.

Today has also completely dominated its breakfast opposition in the BVOD space, winning every single week of the year. Each morning, an average of 24,000 viewers stream Today via 9Now, compared to 19,000 streaming Sunrise on 7Plus.

Header Source: OzTAM Metro 5 City, 2019 - 2023 Survey Years as at 30/11/2023 (excluding 23/07/21-08/08/21), 18:00 – 23:59, Network Nine, Network Seven, Network 10, Key Demos, Commercial Share, Consolidated 28 as at 30 November 2023. Strongest Share Source: Source: OzTAM Metro 5 City, 2001 - 2023 to 28/11/2023, 18:00 – 23:59, Network Nine, Network Seven, Network 10, P 25-54, P 16-39, Commercial Share, Consolidated 28 as at 29 November 2023. Program Source: OzTam (5 City Metro & Regional Combined Panel) Nine Network, Nine Content Affiliates, Excluding Encore, Average Audience, Total People, Consolidated 28; OzTAM Live VPM, NRL Grand Final (1/10/2023), State of Origin Games 1-3 (31/5/2023 - 12/07/2023 v 8/06/2022 - 13/07/2022), NRL Premiership -Matches Only (2/03/2023 - 1/10/2023 v 10/03/2022 - 2/10/022), Australian Open Men's Final (29/01/2023), Nine News Hour Sunday - Saturday (1/1/2023 - 9/11/2023. 29/11 based on pre-logs), Today (2/1/2023 - 9/11/2023. 29/11 based on pre-logs), includes coviewing on connected tv devices; The Block Winner Announced (5/11/2023), based on pre log; OzTAM Live + VOD VPM, 9Now Only, Con28, The Block (6/8/2023 - 5/11/2023), Married at First Sight (30/01/2023 - 3/04/2023 v 31/01/2022 - 4/04/2022), Lego Masters (10/04/2023 - 8/05/2023), Travel Guides (19/04/2023 - 14/06/2023 v 30/03/2022 - 18/05/2022), The Summit (14/05/2023 - 4/06/2023), My Mum, Your Dad (31/10/2023 - 20/11/2023); OzTAM Live + VOD VPM, Rolling Cume, Love Island Australia (30/10/2023 - 29/11/2023), includes coviewing on connected tv devices. *The Block and My Mum, Your Dad consolidated 28 as at 29/11/2023.

For more information

Terry Stuart
Senior Communications Manager
tstuart@nine.com.au

Adrian Motte
Senior Communications Manager
amotte@nine.com.au

Contact us for more information on how your brand can leverage the power of premium content on Nine to deliver real business outcomes.

9Network: The one for your brand

NO.1 NETWORK ALL KEY DEMOS
THE ONE FOR YOUR BRAND

With its wide reach and impactful storytelling, television across all screens allows brands to connect, inspire and leave a lasting impact on audiences. And there’s no place like the 9Network to do just that.

To tell your brand story to millions of highly engaged Aussies, drive impact and see real return on investment, total television on Nine is the ultimate solution.

Capturing the hearts and minds of Aussies no matter where they choose to engage

When Australians unite around content, they turn to Nine. We are home to the best in entertainment, the most trustworthy news and a whole wide world of sport.

For the fifth year in a row, the 9Network has once again asserted its dominance as the most watched network in the five major capital cities with the demographics of choice for advertisers.

With both locally produced premium content and the best in binge-worthy international franchises, 9Now is a streaming experience like no other. And our audiences are only getting bigger.

Linear Television Network
All Key Demos
5 Major Cap Cities

+

CFTA BVOD Comm Share
Total People, People 25-54,
People 18-39

+

Minutes of
Content Streamed
Year-to-Date

Comm Share
for any Network Against
All Key Demos

Aussies Tune in to
9Now Every Month
_

+

Minutes Growth
Year-on-Year

Source: OzTAM Metro 5 City, 1 January 2023 – 29 November 2023, 18:00 – 23:59, Network Nine, Network Seven, Network 10, Key Demos + Total People, Commercial Share, Consolidated 28 as at 30 November 2023. OzTAM Metro 5 City, 1 January 2023 – 29 November 2023, 6:00 – 23:59, Network Nine, Network Seven, Network 10, Key Demos + Total People, Commercial Share, Consolidated 28 as at 30 November 2023. OzTAM Live + VOD VPM, 1 January 2023 – 29 November 2023. Metric: CFTA Minutes, duration 0+, includes coviewing on Connected TV.

The most recognised content
and biggest live events

Total TV Audience
NRL Grand Final
Panthers v Broncos

+

Streaming Audience
the Largest for a
Rugby League Game
in History

+

Total TV Reach
State of Origin
Games 1-3

+

Streaming Audience
Year-on-Year Growth
State of Origin
Games 1-3

+

Total TV Reach
Australian Open
Weeks 1-2

+

Incremental
BVOD Reach
in Total People

+

Total TV Reach
Married At First Sight
Season 10

+

Average
Streaming Audience
Each Episode

+

Streaming Audience
Year-on-Year Growth

In News
Viewing via BVOD
Every Week of the Year

In Breakfast
Viewing via BVOD
Every Week of the Year

Source: OzTam (5 City Metro & Regional Combined Panel) Nine Network, Nine Content Affiliates, Excluding Encore, Average Audience, Total People, Consolidated 28; OzTAM Live VPM, NRL Grand Final (1/10/2023), State of Origin Games 1-3 (31/5/2023 - 12/07/2023 v 8/06/2022 - 13/07/2022), NRL Premiership -Matches Only (2/03/2023 - 1/10/2023 v 10/03/2022 - 2/10/022), Australian Open Men's Final (29/01/2023), Nine News Hour Sunday - Saturday (1/1/2023 - 9/11/2023. 29/11 based on pre-logs), Today (2/1/2023 - 9/11/2023. 29/11 based on pre-logs), includes coviewing on connected tv devices; The Block Winner Announced (5/11/2023), based on pre log; OzTAM Live + VOD VPM, 9Now Only, Con28, The Block (6/8/2023 - 5/11/2023), Married at First Sight (30/01/2023 - 3/04/2023 v 31/01/2022 - 4/04/2022), Lego Masters (10/04/2023 - 8/05/2023), Travel Guides (19/04/2023 - 14/06/2023 v 30/03/2022 - 18/05/2022), The Summit (14/05/2023 - 4/06/2023), My Mum, Your Dad (31/10/2023 - 20/11/2023); OzTAM Live + VOD VPM, Rolling Cume, Love Island Australia (30/10/2023 - 29/11/2023), includes coviewing on connected tv devices. *The Block and My Mum, Your Dad consolidated 28 as at 29/11/2023.

Total TV Audience
NRL Grand Final
Panthers v Broncos

+

Streaming Audience
the Largest for a Rugby League Game
in History

+

Total TV Reach
State of Origin Series
Games 1-3

+

Streaming Audience
State of Origin Series
Year-on-Year Growth

+

Total TV Reach
Australian Open Tournament
Weeks 1-2

+

Incremental
BVOD Reach
in Total People

+

Total TV Reach
Season 10

+

Average
Streaming Audience
Each Episode

+

Streaming Audience
Year-on-Year Growth

In News Viewing
via Broadcast Video on Demand
Every Week of
the Year

In Breakfast Viewing
via Broadcast Video on Demand
Every Week of
the Year

Create deep connections with the
audiences you need to reach most

Television is a powerful medium with a unique ability to captivate audiences, creating shared experiences that truly bring people together. And with Nine’s leading total television offering, we can extend your message beyond traditional TV screens to connected devices, reaching viewers wherever they are.

Best of all? Through the power of our dynamic targeting capabilities, we can help tell your story to the demographics you need to reach most. A true elevation of your message, with the ability to measure your campaign’s effectiveness in real time.

Unlock the power of impactful
marketing moments still to come

In news, from setting the agenda at breakfast on the TODAY Show, to keeping Australians informed at the 9News hour, and investigating the stories that matter most in A Current Affair, our esteemed journalists have their finger on the pulse and the trust of the nation.

In entertainment, sexy singles continue to flirt up a storm in the Love Island Australia Mallorcan villa, everyday Aussies are embarking on journeys to the most exhilarating places on the planet in Travel Guides and the Christmas spirit is fast approaching, with Australian music icon Paul Kelly making his debut at Vision Australia’s Carols by Candlelight this holiday season. All this, in the lead up to the much anticipated Married at First Sight next year.

In sport, the 2024 Australian Open will start on Sunday, January 14, next year – a 15-day event guaranteed to bring the action like never before. Plus, audiences are gearing up for another blockbuster season of NRL and NRLW, followed by Australia’s greatest sporting rivalry, the Ampol State of Origin series.

All eyes and ears will be on Paris next year, as Nine’s Wide World of Sports will bring every captivating moment, across a plethora of events, at the historic Olympic and Paralympic Games.