January 2021 - Nine for Brands

Turn content into real business results with Nine in 2021

Great advertising goes hand in hand with great content. It drives real, measurable results.

At Nine, harnessing the right combination of content, data and technology, we can provide you with the right ingredients to deliver the most effective advertising outcome and ensure marketing is viewed as a growth engine to your business success.

With a range of content vehicles spanning news, sport, entertainment and lifestyle, we have a range of integration solutions on offer to ensure your brand remains top of mind long after your content has run.

Here's what's to come from Nine in the coming months:

Television & BVOD

Harness the power of Australia's biggest marketing platforms!

Breakfast

News & Current Affairs

Evening Entertainment

Sport

Sport Entertainment

Great advertising goes hand in hand with great content. It drives real, measureable results.

Don’t take our word for it? Check out how clients have harnessed the power of Nine’s TV assets

View Here

Radio

Start a conversation with Australian consumers

With a reinvigorated breakfast line up right across the schedule and the power of two cross platform super brands, there’s never been a better time to explore the power of talk-radio.

Breakfast

Publishing

Own the weekend mindset with our upcoming publishing features

On weekends, we have a bit more time on our hands to lean back and be inspired about ways to improve our homes, try a new recipe, add to our wardrobes, dream about travel, and invest time in things we are passionate about. In general, we are also more likely to spend more on weekends than any other day of the week.

Start off the new year by partnering with Nine's premium digital and publishing brands, which continue to captivate audiences with news, opinion and lifestyle content. From The Australian Financial Review's Magazine to Good Weekend and more, we are at the heart of conversations that matter to Australian’s.

With an unrivalled schedule of special issues in 2021, Nine has never been better positioned to help you grow your brand over the coming months.

The Australian Financial Review Magazine
THE PHILANTHROPY 50 + WOMEN'S WATCH

Publishing 30th April 2021

This issue includes the highly anticipated Philanthropy 50 which reveals Australia's 50 biggest private givers. Now in its fifth year, this widely read list is the definitive account of who among Australia's wealthiest people gives away the most. It also sets the tone for the issue which explores the powerhouse that philanthropy has become in Australia.

Also in the issue is our annual women’s watch special. Written and edited by watch editor Bani McSpedden, it highlights the women’s watches that are proving more than a match for men’s timepieces in desirability and design, and brings exclusive insights from industry leaders.

Booking Deadline: 19 March, 2021
Material Deadline: 2 April, 2021

Good Weekend
EDUCATION SPONSORED CONTENT

Publishing 24 April 2021

The decision on where to send your children to school is one of the most important a parent will make - and in 2021, there are more options, and more factors to consider, than ever.

In a special advertising report produced in association with some of the best independent schools in Australia, Good Weekend will help navigate parents through the maze of information to land on the best decision for the most important little people in their lives.

With a high AB readership and reputation for quality journalism, this Good Weekend special advertising report will be read closely by parents across NSW, Victoria and beyond. Advertisers have the option of booking into the special advertising report reverseback itself, or alternatively into the host magazine, which will feature its weekly range of compelling features together with its much-loved regulars such as Two of Us, Dicey Topics, Modern Guru, Foreign Correspondence, recipes and of course, The Quiz.

Booking Deadline: 26 March 2021
Material Deadline: 14 April 2021

Good Weekend
EASTER BUMPER SPECIAL

Publishing 3 April 2021

It's Easter - time to sit back with your favourite magazine, in the last rays of summer light, with big surf out the window and a roaring fire inside, a glass of red wine in hand. And this bumper Easter Good Weekend special has plenty to satiate your appetite, including:

The Return of the Great Aussie Road Trip
Easter feasting
Pets gift guide

Booking Deadline: 5 March 2021
Material Deadline: 24 March 2021

Get in touch!

Nine's Wide World of Sports is committed to bringing an unmissable summer of tennis to Australian audiences in 2021.

In 2020, Nine's coverage of the Australian Open recorded some of the highest ratings of the year. In 2021, with limited on ground crowd attendance, a broadcast partnership will put your brand front and centre with tennis fans and fanatics alike.

Join us for the Grand Slam that will unite Australians more than ever before.

Nine’s Australian Open coverage treats viewers to every ball of every match on every court, giving Australians the best tennis experience available. Our expert team of hosts and commentators, backed by the unrivalled resources of Nine’s Wide World of Sports, means viewers are taken closer to the game than ever before.

There's only this summer

A world of tennis on Nine's

What are the that make a fan?

Tennis has created a powerful community of fans who don’t just consume but contribute by taking pleasure from the shared enthusiasm they have of the game. They embrace more than the source of material of their fandom with time and money, and they devote themselves to the sport, through thick and thin.

Whether you’re a super fan or general fan, the key ingredients to connect remain the same. At Nine we can help connect.

Let's hear from

Tennis fans are and have money to spend

The Australian Open has a highly engaged audience at its core. 52% are superfans, those who are obsessed with tennis and are not afraid to shout about it. 48% are general fans, those who see tennis as an enjoyable annual experience.

Wide World of Sports is

From our broadcast and BVOD coverage, through to our leading digital ecosystem, publishing assets and new radio stations – the opportunity to connect and align with tennis fans in new ways has never been stronger.

Turn the grand slam into your very own

Nine’s focus in 2021 is to enable brands to create a deeper connection with fans, and truly harness the power of the new Nine to deliver against the deeper fan experience of Participation, Investment and Dedication. The Australian Open delivers the results our partners love. Don’t take our word for it, check out some of the brands we have helped realise big ideas for in 2020.

of Nine

For further information, please contact your Nine sports sales representative.

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Source: OzTAM Metro Total TV & Regional TAM Regional FTA +WA, 20/01/2020 – 02/02/2020, Various Demos, Nine + Nine Content Affiliates & 9GEM + GEM & 9GO! & GO!, Overnight, "AUSTRALIAN OPEN", 5 City Metro & Combined Agg. Mkts, Standard Cume Rch [1 min] and Standard Cume Rch by Day [1 min]. Nick Kyrigos vs Nadal: OzTAM & RegTAM, 01/02/2019 – 02/02/2020, P25-54, Nine, Overnight, 5 City Metro, Audience, 2020 AUSTRALIAN OPEN D8 -NIGHT. Fandom: fiftyfive5 'Australian Open Deep Dive' 2020, base* nationally representative sample (n=465)fans for whom Australian Open is their greatest fandom (n= 54).