Capturing the Magic of the Olympic and Paralympic Games: Luke McIlveen

Nine Publishing's Commitment to the Games

As the Paris 2024 Olympic and Paralympic Games edge closer, we sat down with Luke Mcllveen, Executive Editor of Nine’s Metro Mastheads, to talk about how Nine Publishing will inform Australia with the most up-to-date news, innovation and information during the Games.

An Unforgettable Olympic Memory

Reflecting on Aussie legend Cathy Freeman, and her unforgettable victory sprint in 2000, Luke said:

“As a young reporter, I had the privilege of being in the stadium when Cathy Freeman stormed home in the 400metre final, at the Sydney Olympics. The roar of the crowd as she turned for home is something I’ll never forget. Cathy’s exhaustion and sheer relief at the finish line, where the weight of a nation was lifted from her shoulders, truly transcended sport. The pressure on her to win was immense. What unfolded that night, in 2000, became not only an iconic moment in Australian sporting history, but a moment with profound cultural significance.”

Bringing Iconic Moments to all of Australia

Featuring a team that has covered a combined total of 29 Olympic and Paralympic Games, and won 60 major awards, the strength of Australia’s most respected mastheads - The Sydney Morning Herald and The Age, along with the Brisbane Times and WAtoday - will ensure the Paris 2024 Olympics are covered like no previous Games.

“For Paris 2024, we are sending Australia’s best team of journalists to capture every pivotal moment of the Olympic and Paralympic Games. Our comprehensive coverage will include rolling updates, insightful articles from top sportswriters, and stunning photos and videos produced by award-winning photographer Eddie Jim. We will be first with breaking news, offering premium interviews, analysis, and features from renowned journalists such as Greg Baum, Chip Le Grand, Michael Chammas, Jordan Baker, and Emma Kemp.”

Innovative Strategies for Audience Engagement

Nine’s strategy is to bring the spectacular Games alive for fans no matter where they choose to engage, Luke said:

“To keep our audiences informed and engaged during the Games, we will provide round-the-clock digital coverage with a strong emphasis on video, leveraging our collaboration with Nine's broadcast team. While Australian athletes will be at the forefront, we also recognise the global appeal of major events like the 100-metre men’s and women’s track finals, ensuring comprehensive coverage that captivates millions.”

Opportunities for Advertisers in a Digital Age

Recognising the shift towards digital media consumption, Nine is leveraging this trend to offer advertisers unparalleled access to a highly engaged audience during the Olympics and Paralympics. Luke said:

“The rise in our digital audiences presents a unique opportunity for advertisers to connect with Australia through Nine's innovative platforms. Our homepages will feature designated Olympics modules as a 24/7 destination for fans, including a full schedule of events, an up-to-the-minute medal tally, and the most captivating video and still images from Paris. Our brilliant writers will provide the best reads, ensuring our loyal digital subscribers stay informed without delay.”

Balancing our Coverage: Catering to Varied Interests

To ensure every viewer’s interest is captured during the Games, Nine is dedicated to delivering a diverse and eclectic coverage.

“Nine has meticulously planned its coverage to ensure expert journalism across a diverse range of events that will inspire Aussies, from swimming to basketball, football, shooting, cycling and athletics,” Luke said. “This approach ensures that the varied interests of our audience are catered to, providing comprehensive and engaging content throughout the Games.”

A Lasting Impact with Editorial Excellence

As the world eagerly anticipates the Olympics and Paralympics, the excitement is palpable. Discussing the unique challenges of Tokyo, Luke says:

"Paris 2024 represents the first true Olympic celebration in eight years. The storylines are already compelling – can Australia dominate the US in the pool? Will the Matildas secure a podium spot after their remarkable World Cup campaign? Who will rank the fastest 100 metre sprinter in the world? Traditional favourites return, and new sports like skateboarding and surfing continue to break barriers and lay new standards. In a year filled with heavy news, Australians are ready to set their alarms and lose themselves in the magic of the Olympics. Nine Publishing is committed to delivering coverage that not only informs but also inspires, leaving a lasting impact on our audience and the nation.”

Golden Opportunity: Engaging a Captivated Audience

Audiences will be watching live sporting events, but more than that, they will be checking the news, reading commentary, and following all other parts of the Olympics and Paralympics that make these events such an exciting experience. From the Opening and Closing Ceremonies, stories of sportsmanship and national victories and losses to the emergence of the next generation of athletes and new sports. During these kinds of special global events, it’s an exceptionally good time to reach large audiences who are deeply engaged and attuned to both the Games and advertising, across print, digital and interactive content.

Stay tuned for more insights and stories from the Games as we continue our conversation with those closest to the magic.

Find out more

Looking to put your brand at the heart of the Olympic and Paralympic Games on Nine? We'd love to hear from you.

Rising Above: Chris Bond’s Paralympic Journey of Inspiration

Chris Bond's Paralympic Journey

As the Paris 2024 Paralympic Games approach, we are inspired by the stories of athletes who have overcome incredible odds to represent Australia on the world stage. Chris Bond, captain of the Steelers Wheelchair Rugby team, shares his journey from an able-bodied Australian to a Paralympic champion. His story is a testament to the unifying and inspiring power of sport.

Growing Up in a Sporting Nation

Chris describes growing up in the 90s in Australia, a sporting nation.

“In my able-bodied youth, my twin brother and I played everything from indoor-soccer and four-square handball to footy to get us through the school day. After the bell we would build jumps and ride our bikes until the streetlights went on. On the weekends it was all about rugby league. We idolised our national teams, gathering around our small box TV with pride as we felt connected to fellow Australians battling it out in their green and gold. Sport was a major part of our lives, keeping us fit, socially connected, and giving us a strong sense of belonging and community."

A Life-changing Diagnosis

Chris’ life took an unexpected turn when he was diagnosed with cancer. Subsequent infections led to the amputation of both legs, his left hand, and all but one finger on his right hand at the age of 19.

"After three years in the hospital system fighting for my life and regaining my independence with my newly acquired disability, I knew that something was missing – my passion for sport. And from there, my eyes were opened to a world of Para-Sport."

Finding Purpose in Wheelchair Rugby

Joining a new community of like-minded people, who had similar life journeys and a shared desire to compete, was the vehicle that drove Chris back to motivation.

"Wheelchair Rugby was the best form of rehab, fitness and therapy for me. It taught me to be grateful for the function I have remaining and gave me hope for the future. It pushed me to do more for myself in everyday life and provided real-world examples of others with severe disabilities achieving what seemed like unattainable milestones."

Determined to pursue his passion, Chris moved from Canberra to Brisbane to start his Paralympic pathway. "I dropped everything I was doing and hit the road with my black lab, at the beginning of a journey that gave me a strong purpose in my new world and reignited my childhood dream."

Becoming a Paralympic Champion

Fast forward over a decade, and Chris Bond is now captain of the Steelers, a two-time Paralympic gold medallist, two-time world champion, father of two, and homeowner living independently on the Sunshine Coast.

"The Paralympic movement has grown tremendously, and we now have the opportunity to consume increasingly impressive Para-sport on free-to-air TV every four years. Australians are now realising that sport is sport, and they love to back the green and gold, regardless of the event. We love a good story of our fellow Aussies having a crack, it’s what unites us."

Uniting through Sport

Chris highlights the growing recognition and inspiration drawn from Paralympic athletes.

"Australians are beginning to get to know our Paralympic athletes and feel inspired by their unique stories in their quest to reach the pinnacle of sport. Nothing has been given, it has all been earned, and that resonates well with the average Australian battler."

Impact on Future Generations

Reflecting on the impact of the Games, Chris says

"I have heard countless stories of kids wanting to be like the Steelers after watching us play - dreaming of one day wearing the green and gold.

Life is full of unexpected challenges. We can’t predict what will happen, how long we’ll live, or what illnesses or injuries might come our way. But seeing a fellow Australian survive a near-death experience, lose their physical abilities, and still smile with determination and purpose is a powerful reminder of the incredible resilience of the human spirit. It shows that no matter the setbacks, we can reset our mindset, set new goals, and achieve our dreams. Life is short, so why wait? Start chasing your dreams now."

Golden opportunity: Creating a lasting legacy

The Paris Games are an opportunity for brands to align with the values of resilience, unity, and inspiration, embodied by our Paralympic athletes. We have never had more access, exposure and connection to the hundreds of individual stories, characters and proud Australian athletes who drive the core message of living a healthier, active and more purposeful life. And the momentum of the Games is set to continue as Australia continues to back ALL athletes, the power of mateship, community and a fair go for all.

Stay tuned for more insights and stories from the Games as we continue our conversation with those closest to the magic.

Find out more

Looking to put your brand at the heart of the Olympic and Paralympic Games on Nine? We'd love to hear from you.

Celebrate the Olympic Spirit: Insights from Anna Meares

Insights from Anna Meares

As we approach the Paris 2024 Olympic and Paralympic Games, Nine is proud to celebrate the history, athlete spirit, and impact of the Games. To start a series of conversations, we had the pleasure of speaking with Anna Meares, the Chef de Mission for the Australian Olympic Team. Her insights offer a profound understanding of the cultural chemistry that animates the Olympics, and in turn engages millions of Australians time and again.

Navigating the Games as Chef de Mission

Meares describes her role as Chef de Mission as multi-faceted.

"Firstly, I am in charge of the environment and culture set for our Australian Olympic Team in Paris. I achieve this by building a leadership team around me, including Olympians Mark Knowles, Kaarle McCulloch, Bronwen Knox, Kyle Vander Kuyp, and Ken Wallace. I work with the Australian Olympic Committee to build relationships with member sports, coaches, high-performance staff, presidents and CEOs to understand their needs and create a cohesive Olympic Team."

Anna's passion for the role is evident as she emphasises the honour and pride she feels in leading the team and working with like-minded, motivated individuals.

The timeless appeal of the Olympic Games

"There is great history in the Games," Anna reflects. "It is great because of the people, the stories, the effort, the love, and the unity through common value and purpose."

Anna's personal connection to the Games began as an athlete, and she found the experience addictive. "To be involved beyond my competitive years, given an opportunity to impact the lives of others as they have their moment in the Games and the Australian Olympic Team, is what gets me up every day."

A multi-sensory celebration

Highlighting the multi-dimensional nature of the Games, Anna says they are

"the biggest multi-sport event in the world and are ‘multi’ in so many ways. They celebrate our multicultural world. The Games are truly multi-sensory, multi-emotional, multi-colourful and multi-dimensional. It is where participation and unity combine with high performance in a showcase that comes around just once every four years. It is a celebration, and one that athletes and other participants savour for the rest of their lives."

The making of an Olympic champion

"For those rare few who stand atop the podium, we all know it takes a great deal from themselves, their family, friends and community. They are exceptional.

There is a lot that must go their way and a lot out of their control. What contributes to those who succeed at the Olympics is that despite there being no guarantee of success, they commit and dedicate as much as anyone else, prepare as much as anyone else, and are able to execute across more facets than anyone else on that one day of competition. You do not have to be perfect. You just have to be better on that one day, in that one moment. To have the composure, confidence, and instinct – not just the physical traits. The body is one thing, the heart and the mind are another."

Memories and moments

Anna's first memory of the Olympics is from 1996, at the age of 12, watching the men's 1500m swimming final at Atlanta on televisions in a shopping centre. She recalls weaving through the crowds to get to the front and witness Keirin Perkins win gold for Australia, and Dan Kowalski silver.

"It wasn't the results that I remember as a young girl, but the impact on an enormous group of people who didn't know them, didn't know each other, but were pulled together through their sporting efforts at those Games." This memory underscores the unifying power of the Olympics.

At her first Games in Athens in 2004, just 20 years of age, Anna felt like she was "plucked from watching to now being inside the TV," surrounded by athletes from various disciplines – 150kg weightlifters, four-foot gymnasts, seven-foot basketballers – as she walked through the Olympic village. Her final Games memory is equally vivid, carrying the flag for Australia at the main stadium and being hit by a wave of noise, colour and lights – a memory she will never forget.

Golden opportunity: Creating a lasting legacy

From iconic city attractions, powerful stories, breathtaking athletic performance and ground-breaking sports to pure entertainment, the Games provide an unparalleled opportunity for brands to make their mark in history. Through Nine’s unified content ecosystem, brands have a unique opportunity to create a legacy, make an impact, and be part of a celebration that resonates with 98 per cent of Australia.

Stay tuned for more insights and stories from the Games as we continue our conversation with those closest to the magic.

Find out more

Looking to put your brand at the heart of the Olympic and Paralympic Games on Nine? We'd love to hear from you.

Your home of the Olympics and Paralympics

A movement that unites 98% of Australia

Through Nine’s comprehensive television, audio, and publishing platforms, Australians will have unparalleled access to watch their most loved athletes compete on the world stage, establish their legacies, and unite the country around truly spectacular sporting moments.

In 2024 and beyond, the Olympics and Paralympics on Nine will be national movement, and an opportunity your brand can't afford to miss.

Weekly Total TV Reach

9Now Weekly Reach

Total Publishing Reach

Weekly Total Radio Reach

Source: TV MAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], Nine Content, National, Total TV, Total BVOD, Reach by week, 12/12/2023-04/05/2024, Total People, Con 28 as at 08/05/2024, BVOD is When Watched, includes Spill. TV MAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], Nine Content, Seven Content, 10 Content, National, 5 City Metro, Total TV, Total BVOD, Average Aud, 01/01/2024-04/05/2024, Total People, P 25-54, P16-39, GS18+, Con 28 as at 08/05/2024, BVOD is When Watched, National includes Spill, 5 City Metro excludes Spill, BVOD is 02:00 - 25:59, Metro TV is 18:00 - 22:39. Roy Morgan Research; People 14+ for the 12 months ending December 2023. *Includes: Nine.com.au, SMH, The Age and AFR (Print & Digital), Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Survey 2 2024, Mon-Sun 12MN-12MN, Cume (000s), AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR, Total Radio Types

BVOD Comm Share, All Key Demos & Total People

Olympics and Paralympics

Metro TV Comm Share, All Key Demos & Total People

More Engagement

Source: Nine total content ecosystem reaches between 90-93% of ALL Australians each month. Nine total media 2024 Olympic and Paralympic Games content platform, including the Road2Paris based on previous major events insights will see that reach potentially increase between 5-8 points across a combined audience of Nines Total TV, Total Audio and Total Publishing, including significant additional signed on 9Now users. (Roy Morgan). GfK Radio360 Ratings, Survey 1 2024, Mon-Sun 5.30am-12MN, Cume (000s), AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR, Total Radio Types. TV MAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], Nine Content, National, Total TV, Reach by week, 11/02/2024-09/03/2024, Total People, When Watched. OzTAM VOZ 5.0 Data, When Watched, 01/01/2024-13/03/2024, Audience, 1800-MN, 5 City Metro, Broadcast TV only (excluding spill). Source: OzTAM VOZ 5.0 Data, When Watched, 01/01/24-13/03/24, Comm Share, 0200-2600, National, BVOD only (including spill). Roy Morgan Research; People 14+ for the 12 months ending December 2023. *Includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!

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Bonjour!

In 2024, Australia’s eyes and ears will be on the French capital and Nine’s Wide World of Sports will bring them every single moment.

The Olympics and Paralympics are the platform for truly captivating events that stop the nation, where our greatest athletes, alongside a new generation, will take the stage across a plethora of sporting events.

Bonjour!

In 2024, Australia’s eyes and ears will be on the French capital and Nine’s Wide World of Sports will bring them every single moment.

The Olympics and Paralympics are the platform for truly captivating events that stop the nation, where our greatest athletes alongside a new generation will take the stage across a plethora of sporting events.

Australia's big event superstars

Over the next decade, Nine’s Wide World of Sports will assemble a world-class team of experts and storytellers to continue Australia's Olympic and Paralympic journey and inspire a new generation of fans. Together, they will deliver thousands of hours of content across Nine’s suite of platforms, connecting with sports fans like never before.

Australia’s greatest Olympic and Paralympic athletes

Hear stories of triumph and tenacity from some of Australia's greatest Olympic and Paralympic athletes, on their journey to the Games.

Play Video

Cathy Freeman

Play Video

Paddy Mills & Joe Ingles

Play Video

Georgia Goodwin

Play Video

Logan Martin

Play Video

Curtis McGrath

Play Video

Dylan Alcott

A revolutionised, global first Olympic and Paralympic platform

Across 2024, Nine’s Olympic and Paralympic total media programming will reach 98% of Australia, delivering 360-degree coverage through one unified content ecosystem.

Source; Nine total content ecosystem reaches between 90-93% of ALL Australians each month. Nine total media 2024 Olympic and Paralympic Games content platform, including the Road2Paris based on previous major events insights will see that reach increase between 5-8 points across a combined audience of Nines Total TV, Total Audio and Total Publishing, including significant additional signed on 9Now users. (Roy Morgan)

Five powerful storytelling territories

Celebrating the legacy and history of the Games, the sports and the athletes

Inspiring Australians to challenge themselves for a greater purpose

Informing Australia with the most up to date news, innovation and information

Connecting to culture and those around us, now and in the past

Driving the future of humankind forward together

Total Television

Total Audio

Total Publishing

PARTNERSHIPS • CLIENT EXPERIENCE • STUDIOS • STRATEGY • EFFECTIVENESS • IDEATION • CONTENT • TALENT

The 24/7 main stage, live and on demand

Nine’s Olympic coverage will be unmissable, with two 24-hour, fully hosted Free to Air channels. We will bring Australia the most extensive coverage of the Paralympic Games, covering the live action and daily highlight shows. Opening up more opportunities for your brands to get closer to the action.

Australia’s leading BVOD platform, 9Now, will become the destination for all Olympic and Paralympic coverage, giving audiences control of how they experience the Games. Every sport, anytime, anywhere.

Daily Coverage

All day coverage hosted by experts

On-demand Channels

40 on-demand channels, each dedicated to a specific sport

Olympic Themed Programming

Running right through Nine’s slate, with themed episodes of Australia’s favourite news and entertainment formats

Immediate, intimate, wherever and whenever

The Games will be the talk of Australia, and Nine Radio will be leading the conversation, plugged into communities with a loyal fanbase of listeners tuning in for the latest news and updates.

9Podcasts will go beyond the headlines, offering in-depth analysis and rich storytelling on the road to Paris and throughout the Games.

In conversation, live and local

Sydney and Melbourne’s biggest Breakfast shows

2GB’s Ben Fordham and 3AW’s Ross and Russ broadcasting live from Paris

Olympic-specific
DAB+ station

Australians will never miss a moment of the action with 24/7 coverage

Three dedicated
podcasts

Podcasts will deep dive beyond the headlines of the Games, from key athlete interviews to updates on the ground

Insight and expertise, from every angle

For almost two hundred years, Nine’s mastheads have covered sport here in Australia and around the world, telling the stories of every Olympic and Paralympic Games. And in Paris, our content will be greater than ever.

Nine’s digital publishing channels, WWOS and 9News mastheads, are set to be the go-to for audiences, providing real-time updates through daily live blogs. From breaking news in Paris to in-depth sport analysis, our readers will have the latest information at their fingertips across both print and digital platforms throughout the Games.

Creating more ways to celebrate the Games

Lifestyle

Food

Fashion

Travel

The Olympics and Paralympics across every media touchpoint, underpinned by Nine’s leading data infrastucture

Signed In Users

Increase Media Efficiencies

68 Targeting Segments Across 9 Verticals

Audience Enrichment from

A movement your brand can't afford to miss. Contact us for more information on how to leverage the power of the Olympics and Paralympics on Nine, to deliver truly impactful business outcomes.

Rugby on Nine 2024

UNLEASH THE POWER OF WORLD CLASS RUGBY
WITH PROUD HERITAGE AND A HUGE FAN BASE

Nine is the home of Rugby Union and 2024 will see the dawn of a new era of the next generation of emerging young players, marking the beginning of an exciting new chapter as the future stars of the game take centre stage. A major global sport and a truly multicultural game, that connects Australia with the rest of the world on an international stage.

To find out what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

Request Presentation

THE GREATEST LINE UP
ALL IN ONE PLACE

From the rugby purist to the casual viewer, Nine covers all the action year-round - with broadcasts of Wallabies and Wallaroos test matches, plus a Super Rugby Pacific match every Saturday night live on 9Gem throughout the season. And with Nine's WIN network partnership, it really is a sport that touches all corners of the community.

RUGBY 2024 FIXTURES
YEAR ROUND COVERAGE

CAPTIVATING 7.1 MILLION HIGHLY ENGAGED FANS

METRO, REGIONAL + BVOD
Super Rugby Pacific and International
Season 2023

METRO + REGIONAL
Average total audience growth – 2023 Rugby Championships

METRO + REGIONAL
Total people tuned in to the 2023 Bledisloe Cup

INCREMENTAL AUDIENCE
9Now on Linear TV for Total People

Source: TV: OzTAM (5 City Metro) + Regional TAM (Combined Agg Mkts), 1 Jan – 05 Sept 2022, Sub Genre: Rugby Union, Reach, Total People, consolidated 7. OzTam Metro Data, 5 City Metro, Nine Network, ‘The Rugby Championships,’ 2022 v 2023, 07/08/2022 – 24/09/2022 v 15/07/2023, Various Demos, Average Audience, Consolidated 7 OzTam Metro + Regional Data, 5 City Metro + Combined Agg Markets, Nine Network, 25/02/2023 – 05/08/2023, ‘Super Rugby Pacific 2023,’ ‘The Rugby Championship 2023 –Wallabies v Argentina,’ & ‘Bledisloe Cup 2023,’ Games 1 and 2, Various Demos, Average Audience, Consolidated 7. TV MAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], 25/02/2023 – 05/08/2023, ‘Super Rugby Pacific 2023,’ ‘The Rugby Championship 2023 –Wallabies v Argentina,’ & ‘Bledisloe Cup 2023,’ Games 1 and 2, Various Demos, Nine Content, National, BVOD & Linear, Cumulative Reach (000s), Total People, Consolidated 7.

ACCESS TO A UNIFIED
CROSS MEDIA AUDIENCE
WITH EXTENSIVE SCALE
AND CONTEXTUALTY

Rugby on Nine will have fans feasting on an unrivalled commitment to premium content spread across our Television, Radio, Digital and Print offering. The best of Rugby, offering reach and scale no one else can. The result? A compelling platform for brands, offering authenticity, excitement and connection with millions of highly engaged fans as they explore the game's legacy and experience it's future.

Network amplification across Today Show and Nine's News and Current Affairs. 7.1M metro, BVOD, Regional viewers in 2023

RADIO

Weekly code updates from Nine's Rugby commentary team. 134k listeners each week 2GB & 4BC wwos 2023

PUBLISHING

The Sydney Morning Herald and The Age Rugby reached 11.5M people across Print & Digital

WWOS.COM.AU

With dedicated columnists and reporters

SOCIAL

Stan Sports Rugby page with over 31M video views and 1.3M engagements across Facebook, Instagram and Twitter. wwos pages generated 9.7M video views and over 717K engagement across Rugby content

Source: OzTAM (5 City Metro) + Regional TAM (Combined Agg Mkts), 1 Jan – 05 Sept 2022, Sub Genre: Rugby Union, Reach, Total People, consolidated 7 Source: GfK Radio Ratings, 2GB Sydney & Brisbane Survey 5 2022, Mon-Thurs 6-7pm, Cume Audience (000s), 2GB & 4BC, All People 10+. Roy Morgan Research; People 14+ for the 12 months ending June 2022. AGE, SMH, WWOS = SMH + AGE (Print + Digital) or nine.com.au Wide World of Sports VOZ Data 4.0 © OzTAM Pty Limited [2022]. NATIONAL, Network Nine & Affiliates + 9Now, Total People, P25-54, P18-39, M25-54, Distinct Count of VOZ ID, 15 consecutive sec viewing qualifier BVOD events, R Flag = 0 for TV Events, based on Matching "Primary Description records = contains "WALLABIES V ENGLAND: 2022" 02/07/2022 - 16/07/2022,- Numbers show below are from Nine datawarehouse, When Watched Basis, NOT OzTAM Gold Standard Accredited. VOZ Data 4.0 © OzTAM Pty Limited [2022]. NATIONAL & Non-Metro, Network Nine & Affiliates + 9Now, Total People, P25-54, P18-39, M25-54, Distinct Count of VOZ ID, 15 consecutive sec viewing qualifier BVOD events, R Flag = 0 for TV Events, based on Matching "Primary Description records = contains "SUPER RUGBY PACIFIC 2022", 18/02/2022 - 19/06/2022, Numbers show below are from Nine datawarehouse, When Watched Basis, NOT OzTAM Gold Standard Accredited. Brandwatch Measure Data, November 2023

SPORTS MARKETING IS A POWERFUL TOOL FOR BRANDS TO LEVERAGE

The best thing about sports marketing is that it's a genre that works across virtually every industry. Why does it have such power? Because it has the ability to create deep connections between brands and fans.

REALISING BIG IDEAS
TO MAKE YOUR BRAND FAMOUS

With the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia's best Rugby Union content. From the main game to the experts and the entertainers, we provide brands with an unrivalled to tell their story.

Explore Powered Studios

ISUZU LEVERAGED A RUGBY PARTNERSHIP TO
DRIVE HIGH IMPACT MARKETING MOMENTS

CHALLENGE: At the heart of every Isuzu lies a tried and tested DNA of a refined combination of power, efficiency and reliability. In 2022, Isuzu wanted to bring this to life through the launch of the latest Isuzu D-MAX and MU-X, and to ultimately connect their product with a male audience.

SOLUTION: Rugby on Nine was identified as the perfect sporting vehicle to support Isuzu, over the Super Rugby Pacific and Wallabies Season, through compelling storytelling across our Total TV offering—including Channel 9, 9Now and Stan Sport, alongside radio integrations and Sports Sunday extension.

RESULTS: Utilising Nine's Rugby Union coverage, Isuzu put their brand message at the heart of the action—with a campaign consisting of an integrated Half-Time key moment with verbal introduction, Live Break TVC, Billboards, Radio Integration and a Key Rugby Moment extension across Sports Sunday during the Wallabies season.

"From an IUA perspective, we engaged in a 2022 Rugby Partnership with Nine to deliver multiple messages over an extended period, and so 33 weeks of rugby with multiple spots and integration allowed us to run a variety of creative at high frequency to an engaged male audience."

Tanya Hawson
Senior Marketing Manager
Isuzu Australia Pty Ltd

PUT YOUR BRAND AT THE HEART OF THE ACTION WITH RUGBY UNION ON NINE

To find out more about what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

Footy on Nine Audio 2024

ALL CODES COVERED ON NINE AUDIO

Footy cuts deep into our culture and community. It’s powerful because it’s real, unscripted, and the stories live on long after the stadium lights go down.

In 2024, Nine Audio is your one-stop shop for official NRL and AFL coverage, with access to the best live games as well as pre and post-game commentary from some of the country’s leading broadcasters.

To find out what your brand can achieve with a premium footy on Nine Audio partnership, request a tailored response to help realise your marketing objectives today.

Request presentation

NRL ON NINE AUDIO
JOIN THE CONVERSATION

For decades, Nine Audio has brought the sport that we can't get enough of, rugby league, to the homes and hearts of listeners all around the country.

NRL offers 32 weeks of continuous conversation, spread across multiple competitions, providing opportunities to tell your brand story in and around key calendar moments – this year like never before.

LET’S TALK NINE AUDIO’S NRL SUPER HOSTS
THE CONTINUOUS CALL TEAM

PREMIUM GAMES AND MORE PASSIONATE FANS

Only Nine Radio has exclusive radio rights to the best premium games each weekend on 2GB and 4BC: Friday 8.00pm, Saturday 5.30pm and 7.30pm, and Sunday afternoons at 4.00pm. Giving brands the ability to integrate into live sport across multiple weekly touch points.

BETTER CONTENT AND A BRAND SAFE ENVIRONMENT

In 2024, the Continuous Call Team will celebrate its 38th consecutive year broadcasting the National Rugby League. It is the longest continuously-running sports program in the history of Australian commercial radio. With that comes experience like no other attracting the best guests from across the NRL to join in the conversation, week in, week out.

UNRIVALLED BETTER ENGAGEMENT

Nine Radio’s NRL programming has the highest level of engagement with over 2 hours each week when compared to other radio stations. Deeper engagement means we can deliver cut through for brands, driving awareness and sales.

Source: GfK Radio360 Ratings, Sydney + Brisbane Survey 5 2023, Cume (000s), Fri 1900-2300, Sat 1300-2200, Sun 1300-1900, TSL (HH:MM), 2GB or 4BC, AP10+.

NINE'S NRL FANS CAN'T GET ENOUGH OF THE CONTINUOUS CALL TEAM

+

OF NRL AUDIO CONTENT

We are a direct line to the nation’s footy fans, serving up the biggest and best rugby league Australia has to offer, with world-class analysis of all the action on and off the field.

Source: approx. 25 hours of live NRL radio content each week on 2GB

TALKING FOOTY AT SCALE
WHEREVER AND HOWEVER PEOPLE ARE LISTENING

Continuous Call Team in Sydney and Brisbane

+

Footy listeners each week

+

NRL Podcast Downloads^

Source: Radio360 Ratings Sydney Survey 5 2023, Fri 7pm-11pm, Sat 1-11pm, Sun 1-7pm, Market Share (NRL Broadcasters Only), 2GB AP10+. ^Triton Australian Podcast Ranker August 2023, CCT, Six Tackles with Gus, 2GB Wide World of Sport, 100% Footy, Top Blokes, Stories of Origin.

THE NRLW IS SET FOR AN EVEN
BIGGER AND BETTER YEAR IN 2024

The women of the NRLW are rewriting the history books, shattering barriers, and redefining what it means to be an athlete. 

In 2023, Nine’s Wide World of Sports made a landmark investment in the growth of women’s league. With increased coverage across the season with full calls of State of Origin Games 1 and 2, and the NRLW Grand Final by our No.1 NRL call team. Plus, a dedicated weekly women in league segment on the Continuous Call Team and Wide World of Sports, and a weekly podcast dedicated to NRLW.

A season sponsorship of the NRLW helps position a brand as a leader and supporter of the sport, enhancing the brand’s reputation and credibility, especially among fans.

AFL ON NINE AUDIO 
JOIN THE CONVERSATION

When it comes to the AFL, Nine’s two football stations, 3AW and 6PR, are second to none. With longer pre-game and post-game analysis than anyone else, our coverage is unmatched.

In 2023, we extended our decades-long partnership with the AFL. Not only did our listeners have access to 3AW and 6PR's unrivalled commentary and coverage through their local station, the new agreement incorporated full streaming rights across Australia, giving fans the ability to listen anywhere, anytime, on any device.

LET’S TALK NINE AUDIO’S AFL SUPER HOSTS
THE 3AW AND 6PR FOOTBALL CALL TEAMS

PREMIUM GAMES AND MORE PASSIONATE FANS

3AW and 6PR will call premium games across Fridays, Saturdays and Sundays, bringing fans over 100 AFL games across the season. Giving brands the ability to integrate into live sport across multiple weekly touch points.

BETTER CONTENT AND A BRAND SAFE ENVIRONMENT

3AW will continue the tradition of over 80 years of broadcasting Aussie Rules, the longest continuously-running sports coverage in Australian commercial radio. Our super hosts create a brand safe AFL environment you can’t find anywhere else.

UNRIVALLED BETTER ENGAGEMENT

Nine Radio’s AFL programming has the highest level of streaming engagement. Deeper engagement means we can deliver cut through for brands, driving awareness and sales.

TALKING FOOTY AT SCALE
WHEREVER AND HOWEVER PEOPLE ARE LISTENING

3AW Melbourne

+

Footy listeners each week - 3AW and 6PR

+

AFL Podcast Downloads in August^

Source: GfK Radio360 Ratings, Melbourne Survey 5 2023, Market Share %, AFL Broadcasters Only, Fri 6pm-12MN, Sat 12-12MN, Sun 12-7pm, Cume (000s) Incl 6PR Sat 11.30am-8pm, Sun 12-6pm, AP10+, unless otherwise specified. ^ Triton Australian Podcast Ranker August 2023, 3AW is Footy, Real Footy, Footy Classified, Footy Nightline, 3AW & 6PR Wide World of Sport, Eddie & Jimmy

AFLW ON NINE AUDIO
A SPORTING REVOLUTION YOU'LL WANT TO HEAR

Brace yourself for fierce athleticism, unmatched skill and a level of passion that will leave you breathless. The women of AFLW are rewriting the history books, from bone-crunching tackles to spectacular goals, every match is a testament to their dedication and resilience.

Don't miss a moment of this electrifying competition on Nine Audio, as heroes rise, rivalries ignite and legends are born. AFLW is where the spirit of the game meets the power of women, and it's a sporting revolution you won't want to miss!

DIGITAL STREAMING OF PREMIUM SPORTING CONTENT IS ON THE RISE

CONTEXTUAL RELEVANCE MAKES YOUR MESSAGE WORK HARDER

With contextual streaming opportunities available through our Sports Fans Package, your brand can reach footy fans nationally across the NRL on 2GB and 4BC plus AFL on 3AW and 6PR. In fact, studies have also shown how ad-context alignment drives business outcomes:

+

Enhanced engagement with contextual advertising

+

Average increase in purchase intent due to contextual alignment

+

Increase in unaided awareness

+

Lift in sales

Source: Radiocentre’s ‘Emotional Multiplier’ study & ARF’s contextual alignment study 2020.

THE HOME OF SPORTS PODCASTING

Nine's top sports journalists, experts and commentators keep sports fanatics informed and engaged across Australia all year round. On average, attracting 730,000 podcast downloads each month during football across sport categories.

Extend your brand conversation across the week with catch up and original podcasts. Giving fans the chance to tap into their passion and interest on demand and on-the-go, with trusted opinion and engaging stories reaching a new generation of listeners.

Source: Triton Podcast Metrics, April-August 2023 Average, Total Nine, Downloads, Category = Sport.

ORIGINAL NINE FOOTY PODCASTS

IF IT MATTERS TO FANS, FOOTY ON NINE AUDIO WILL DELIVER

Sports marketing is a powerful tool that numerous brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the winning ability to connect brands with fans.

Nine’s leading audio platforms offer just that. Connecting with footy fans who are passionate, highly engaged, have money to spend, and immerse themselves in premium footy content week after week across all codes.

The reigning premiers
of creativity and results

Big ideas make brands famous.
As does the power of premium sporting content.

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best footy content spanning television, digital, print and radio. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.

Explore Powered Studios

Macca's season-long strategic campaign brought to life across Nine Radio

Challenge: To entrench Macca’s into the NRL audiences’ game-day ritual and become the favourite and most trusted QSR brand.

Solution: Macca’s combined a season-long naming rights partnership with clever creative executions and messaging across the Continuous Call Team’s weekend coverage, plus extensions into the Wide World of Sports program.

A 'Who will deliver' segment analysing the player who the talent think will "deliver" for their team in the game.

A clever use of creative, leading listeners to believe they were hearing show talent enjoying their Macca’s delivery behind the scenes, with the mic accidentally left on.

Visual branding on studio TVs combined with on-air messaging gave Macca’s interactive ownership.

Honda MPE's spring campaign brought to life through a finals partnership with 3AW footy

Challenge: Increase consideration and position the Honda MPE top of mind by re-establishing Honda Power Equipment as a premium brand.

Solution: By leveraging a 3AW footy finals partnership, Honda MPE unlocked the premium nature of Nine’s audio broadcasting. The conversation was extended with a focus on durability and reliability of their premium products through creative segments placing Honda MPE at the forefront in this space.

Each week the commentary team in partnership with Honda nominated the most durable and reliable player of the day. Reflecting on the player who was a mainstay for the team and tapping into Honda’s brand traits of durability and reliability, it drove the brand story home with listeners.

To find out more about what your brand can achieve through a premium footy partnership with Nine Audio, request a tailored response to help realise your marketing objectives today.

Request more information - GENERIC

Footy on Nine Audio

ALL CODES COVERED ON NINE AUDIO

Footy cuts deep into our culture and community. It’s powerful because it’s real, unscripted, and the stories live on long after the stadium lights go down.

In 2023, Nine Audio is your one-stop shop for official NRL and AFL coverage, with access to the best live games as well as pre and post-game commentary from some of the country’s leading broadcasters.

To find out what your brand can achieve with a premium footy on Nine Audio partnership, request a tailored response to help realise your marketing objectives today.

Request presentation

NRL ON NINE AUDIO IS
IN A LEAGUE OF ITS OWN

For decades, Nine Audio has brought the sport that we can't get enough of, rugby league, to the homes and hearts of listeners all around the country.

PREMIUM PROGRAMMING

Only Nine Radio has exclusive radio rights to the best premium games each weekend on 2GB and 4BC: Friday 8.00pm, Saturday 5.30pm and 7.30pm, and Sunday afternoons at 4.00pm. Giving brands the ability to integrate into live sport across multiple weekly touch points.

PREMIUM TALENT

The Continuous Call Team’s high-profile heritage talent – Mark Levy, Darryl Brohman, Mark Riddell, David Morrow and Paul Gallen, as well as Boyd Cordner and Josh Morris – are joined by new member Allana Ferguson, a former star Jillaroo, in 2023.

PREMIUM AUDIENCE

One in two (54%) of our football listeners are exclusive to Nine Radio – you can’t reach them anywhere else. With a national reach of nearly 2 million listeners per week, we talk to footy fans 24/7.

Source: Source: GfK Radio360 Ratings Survey 4 2023, 2GB Sydney or 4BC Brisbane Fri 7pm-10pm, Sat 1-10pm, Sun 1-7pm, 3AW Melbourne Fri 6pm-12MN, Sat 12-12MN, Sun 12-7pm, 6PR Perth, Sat 12-9pm, Sun 12-6pm, Cume (000s), Exclusive Cume (000s) (#M), National Cume Mon-Sun 5.30am-12MN Nine Radio 2GB, 3AW, 4BC, 6PR, AP10+, unless otherwise specified.

NINE'S NRL FANS CAN'T GET ENOUGH OF THE CONTINUOUS CALL TEAM

+

OF NRL AUDIO CONTENT

We are a direct line to the nation’s footy fans, serving up the biggest and best rugby league Australia has to offer, with world-class analysis of all the action on and off the field.

THE PASSION FOR RUGBY LEAGUE DELIVERS
STRONG AUDIENCES ACROSS ALL AUDIO PLATFORMS

Continuous Call Team in Sydney

+

Session Starts in June^

+

NRL Podcast Downloads in June^

Source: Radio360 Ratings Sydney Survey 4 2023, Fri 7pm-10pm, Sat 1-10pm, Sun 1-7pm, Market Share (NRL Broadcasters Only), 2GB AP10+. ^Triton Australian Podcast Ranker June 2023, CCT, Six Tackles with Gus, 2GB Wide World of Sport, 100% Footy, Top Blokes, Stories of Origin, Triton Webcast Metrics, June 2023, Session Starts, Fri 7pm-10pm, Sat 1-10pm, Sun 1-7pm, 2GB

THE PINNACLE OF WOMENS RUGBY LEAGUE
RIGHT HERE ON NINE AUDIO

Nine’s Wide World of Sports has made a landmark investment in the growth of women’s rugby league, with every game of the 2023 NRLW season to be broadcast live and free in HD on the 9Network and streamed on 9Now.

The biggest season of free-to-air rugby league in history just got bigger with the expanded 48-game NRLW season, kicking off on Saturday, July 22, and showcasing the women’s game on the platform with the biggest reach in the country.

The NRLW is set for an even bigger and better year in 2023 on Nine Audio.
With increased coverage across the 2023 season with full calls of State of Origin Games 1 and 2, and the NRLW Grand Final by our No.1 NRL call team. Plus, a dedicated weekly women in league segment on the Continuous Call Team and Wide World of Sports, and a weekly podcast dedicated to NRLW.

AFL ON NINE AUDIO: A NEW ERA OF LISTENING

When it comes to the AFL, Nine’s two football stations, 3AW and 6PR, are second to none. With longer pre-game and post-game analysis than anyone else, our coverage is unmatched.

We have extended our decades-long partnership with the AFL. For the first time, not only will our listeners have access to 3AW and 6PR’s unrivalled commentary and coverage through their local station, our new agreement incorporates full streaming rights across Australia, giving fans the ability to listen anywhere, anytime, on any device.

NEW AFL STREAMING RIGHTS

Our two-year deal with the Australian Football League gives Nine Radio six matches to call each week on 3AW and 6PR. Plus, for the first time, these matches will be available through the 3AW and 6PR app and website.

ONE PLACE TO CATCH ALL THE ACTION

Nine Radio’s new broadcast rights deal ensures the only place to hear the biggest names and best opinions in footy is directly through Nine – the home of the AFL.

AN ALL-STAR LINEUP OF AFL BROADCASTERS

3AW has been proudly broadcasting Aussie Rules for almost 80 years and our commentary team for 2023 is arguably the best we've ever assembled. With talent such as Jacqui Felgate, Anthony Hudson, Leigh Matthews, Jimmy Bartel, Sam McClure and more, the stories of AFL will be told by Australia's greats.

NINE AUDIO'S PLATFORMS ARE A DIRECT LINE INTO
AFL FANS ACROSS THE NATION

3AW Melbourne

+

Session Starts in June^

+

AFL Podcast Downloads in June^

Source: GfK Radio360 Ratings, Melbourne Survey 4 2023, Market Share %, AFL Broadcasters Only, Fri 6pm-12MN, Sat 12-12MN, Sun 12-7pm, AP10+, unless otherwise specified. ^Triton Australian Podcast Ranker June 2023, 3AW is Footy, Real Footy, Footy Classified, Footy Nightline, 3AW Wide World of Sport, Triton Webcast Metrics, June 2023, Session Starts, Fri 7pm-10pm, Sat 1-10pm, Sun 1-7pm, 3AW or 6PR

AFLW ON NINE AUDIO
A SPORTING REVOLUTION YOU'LL WANT TO HEAR

Brace yourself for fierce athleticism, unmatched skill and a level of passion that will leave you breathless. The women of AFLW are rewriting the history books, shattering barriers, and redefining what it means to be an athlete. From bone-crunching tackles to spectacular goals, every match is a testament to their dedication and resilience.

Don't miss a moment of this electrifying competition on Nine Audio, as heroes rise, rivalries ignite and legends are born. AFLW is where the spirit of the game meets the power of women, and it's a sporting revolution you won't want to miss!

The League will enter its second season with a full 18 teams and continues to go from strength to strength. The season will begin in August with the Home and Away season running for 10 Rounds with four weeks of Finals to follow and the Grand Final slated for November.

DIGITAL STREAMING OF PREMIUM SPORTING CONTENT IS ON THE RISE

CONTEXTUAL RELEVANCE MAKES YOUR MESSAGE WORK HARDER

With new contextual streaming opportunities now available through our Sports Fans Package, your brand can reach footy fans nationally across the NRL on 2GB and 4BC plus AFL on 3AW and 6PR. In fact, studies have also shown how ad-context alignment drives business outcomes:

+

Enhanced engagement with contextual advertising

+

Average increase in purchase intent due to contextual alignment

+

Increase in unaided awareness

+

Lift in sales

Source: Radiocentre’s ‘Emotional Multiplier’ study & ARF’s contextual alignment study 2020.

THE HOME OF SPORTS PODCASTING

Nine's top sports journalists, experts and commentators keep sports fanatics informed and engaged across Australia all year round. On average, attracting 670,000 podcast downloads each month during football across sport categories.

Source: Triton Podcast Metrics, March-June 2023 Average, Total Nine, Downloads, Category = Sport.

ORIGINAL NINE FOOTY PODCASTS

IF IT MATTERS TO FANS, FOOTY ON NINE AUDIO WILL DELIVER

The reigning premiers
of creativity and results

Big ideas make brands famous.
As does the power of premium sporting content.

Explore Powered Studios

Macca's season-long strategic campaign brought to life across Nine Radio

Challenge: To entrench Macca’s into the NRL audiences’ game-day ritual and become the favourite and most trusted QSR brand.

A 'Who will deliver' segment analysing the player who the talent think will "deliver" for their team in the game.

A clever use of creative, leading listeners to believe they were hearing show talent enjoying their Macca’s delivery behind the scenes, with the mic accidentally left on.

Visual branding on studio TVs combined with on-air messaging gave Macca’s interactive ownership.

Honda MPE's spring campaign brought to life through a finals partnership with 3AW footy

Challenge: Increase consideration and position the Honda MPE top of mind by re-establishing Honda Power Equipment as a premium brand.

To find out more about what your brand can achieve through a premium footy partnership with Nine Audio, request a tailored response to help realise your marketing objectives today.

Request more information - GENERIC

Rugby on Nine

UNLOCK THE POWER OF
RUGBY ON NINE IN 2023

Nine is the home of Rugby Union. Reaching more fans than ever before across the year. A major global sport and truly multi-cultural game, which connects Australia with the rest of the world on an international stage.

It's the game they play in heaven, and Rugby on Nine in 2023 will see fans feasting on an unrivalled commitment to premium Rugby content spread across our Television, Radio, Digital and Print offering.

Featuring a commentary team lineup of Rugby Union superstars and experts led by Roz Kelly and Nick McArdle, Wide World of Sports will produce every game shown on Nine and Stan Sport, with cutting-edge technology and studios that offer the best possible experience for Rugby fans.

To find out what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

Request presentation

Check out what's to come for Rugby on Nine this season...

Rugby Union is a compelling platform for brands - offering authenticity, excitement and connection with millions of highly engaged fans.

From the Rugby purist to the casual viewer, Nine covers all the action - with broadcasts of Wallabies and Wallaroos test matches, plus a Super Rugby Pacific match every Saturday night live on 9Gem throughout the season.

And with Nine's WIN network partnership, it really is a sport that touches all corners of the community.

The Rugby World Cup is one of the biggest sporting events in the world and the pinnacle of the 15 man game. Held every four years it is contested by the best international teams from across the globe.

The tournament touches all corners of the community and unites Australia behind the green and gold across the whole Nine ecosystem, from Channel 9 and 9Now, our digital and print executions and talk radio.

ALL WALLABIES GAMES LIVE FROM FRANCE ON CHANNEL 9 AND 9NOW

8TH SEPTEMER - 28TH OCTOBER 2023

CAPTIVATING MORE HIGHLY ENGAGED FANS THAN EVER BEFORE

Reached 2.3 million Aussies in 2022 across Metro Australia

Of Super Rugby Pacific were streamed across 9Now in 2022

Eyes on Nine for the July Series v England in 2022 – 11.9% YOY increase

YOY growth on 9Now of 45% across the July Tests with 14.5million minutes streamed

Source: OzTAM Live VPM, Super Rugby, 19 Feb - 18 Jun 2022, includes coviewing on connected tv devices. OzTAM Live VPM, July Tests Rugby, 2 July – 16 July 2022, includes coviewing on connected tv devices. Adobe Analytics, WWOS - Rugby, 19/02/2022 - 18/06/2022, 02/07/2022 - 16/07/202, page views. Based on cumulative page views for these periods. OzTAM (5 City Metro) + Regional TAM (Combined Agg Mkts) data, 19 Feb – 18 June 2022, Super Rugby Pacific includes pre and post matches (Nine Network + Affiliates), Reach, Total People, consolidated 7. OzTAM (5 City Metro) + Regional TAM (Combined Agg Mkts) data, 2 Jul – 16 Jul, Wallabies vs England includes pre and post matches (Nine Network + Affiliates), Reach, Total People, consolidated 7.

RUGBY ON NINE CONNECTS WITH HEARTLAND AUSTRALIA

Super Rugby Pacific reach in 2022

July Test viewers in 2022

Source: Regional TAM (Combined Agg Mkts) data, 19 Feb – 18 June 2022, Super Rugby Pacific includes pre and post matches (Nine Network Affiliates), Reach, AUD & Commercial Share %, Demos as above, consolidated 7. Regional TAM (Combined Agg Mkts), 2 Jul – 22 Jul 2022 vs 7 Jul-17 Jul 2021, Wallabies V England includes pre and post matches & Wallabies vs France, Total People, AUD (match only) & Reach, Consolidated 7.

Rugby Storytelling Across Nine's platforms

Nine broadcasts every game with an always on strategy across 9, 9Gem and 9Now, including amplification across our news and current affairs portfolio as well as the Today Show, weekly updates on Nine Radio, in depth analysis within our publishing mastheads, alongside Stan Sport for the Rugby purist who wants to see every single game in high definition, live and on-demand.

Network amplification across Today Show and Nine's News and Current Affairs

RADIO

Weekly code updates from Nine's Rugby commentary team across WWOS radio on 2GB and 4BC

PUBLISHING

Sydney Morning Herald and Age Rugby page views 9.6 Million across 2022

WWOS.COM.AU

With dedicated columnists and reporters.

2.6 Million Unique Visitors
4.6 Million Visits
1.5 Million Total Streams

SOCIAL

3x Rugby social channels up 120% year-on-year

Source: Roy Morgan database ending June 2021. OzTAM Metro + Regional Data, Nine Network, Cumulative Reach, Super Rugby, July Test, Bledisloe Cup, Rugby Championships, 19/2/2021 – 2/10/2021, Consolidated 7 data. GfK Radio Ratings, SMBP Survey 6 2021, Mon-Sun 5.30am-12MN, Cume (000s), Nine Talk Radio – 2GB, 3AW, 4BC, 6PR; Nielsen Consumer and Media View National Online Survey S03 2021. Fused April 2021; Roy Morgan Asteroid single source database for the 12 months ending June 2021. Adobe Analytics, WWOS – Rugby, 19/2/21 – 4/10/21, unique visitors, visits, page views; Internal Brightcove data, WWOS – Rugby, 19/2/21 – 4/10/21 total streams, viewed minutes

One Network covering all the action

Realise Big Ideas
and drive results
for your brand

Big ideas make brands famous.
As does the power of premium sporting content.

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best Rugby Union content. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.

Explore Powered Studios

ISUZU LEVERAGED A CROSS-MEDIA RUGBY PARTNERSHIP TO DELIVER HIGH IMPACT MARKETING MOMENTS

CHALLENGE: At the heart of every Isuzu lies a tried and tested DNA of a refined combination of power, efficiency and reliability. In 2022 Isuzu wanted to bring this to life through the launch of the latest Isuzu D-MAX and MU-X, and to ultimately connect their product with a male audience.

SOLUTION: Rugby on Nine was identified as the perfect sporting vehicle to support Isuzu, over the Super Rugby Pacific and Wallabies Season, through compelling storytelling across our Total TV offering - including Channel 9, 9Now and Stan Sport, alongside radio integrations and Sports Sunday extension.

RESULTS: Utilising Nine's Rugby Union coverage, Isuzu put their brand message at the heart of the action - with a campaign consisting of an integrated Half-Time key moment with verbal introduction, Live Break TVC, Billboards, Radio integration and a Key Rugby Moment extension across Sports Sunday during the Wallabies season.

Tanya Howson
Senior Marketing Manager
Isuzu UTE Australia Pty Ltd

PUT YOUR BRAND AT THE HEART OF THE ACTION WITH RUGBY UNION ON NINE IN 2023

Sports marketing is a powerful tool that many brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the ability to connect brands with fans.

There is plenty of opportunity available to grow your brand through the power of Rugby Union on Nine in 2023. We're up for the challenge. Brief us today.

To find out more about what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

Tennis on Nine 2022

We are the home of tennis

Tennis on Nine in 2022 is packed with excitement. From the Australian Open to Roland Garros and Wimbledon, Aussie fans just can’t get enough.

And our tennis offering doesn't stop there. Nine and Stan Sport have recently secured rights to the US Open, bringing all the action from one of the oldest tennis championships in the world - the big names, thrilling matches and great stories live from New York City in 2022. Making Nine the exclusive home of all four tennis Grand Slams.

Here at Nine’s Wide World of Sports, we can help you take advantage of the summer’s biggest marketing platform, and be part of the world’s biggest tennis tournaments all year round.

Recap on our Tennis on Nine launch here

In conversation with Jim Courier, Craig Tiley and Jelena Dokic

Brent Williams – Director of Sport, Nine talks tennis on Nine in 2022

How brands can leverage the tennis to realise better marketing outcomes

What you need to know

There's nothing like tennis on Nine in 2022

After almost two years of living with a global pandemic, 2022 promises to be a real turning point. With majority of Australians vaccinated, COVID is not yet gone but we have adapted -and we've learnt to live with it in a way that enables us to get on with our lives without the turmoil of lockdowns.

Nine’s Summer of Tennis is the place to be for a new era in our lives and a new era in tennis.

12.5 MILLION AUSSIES
WATCH RECORD BREAKING AUSTRALIAN OPEN 2022

Highest commercial shares in OzTAM history

Highest rating Women’s Final of all time

Highest rating Doubles match of all time

636 million mins streamed on 9Now – up 163% YoY

REGIONAL YEAR-ON-YEAR AUDIENCE GROWTH

+46.3%

TOTAL PEOPLE

+48.9%

P25-54

+48.9%

P25-54

+48.3%

GS+CH

Michael Healy, Nine’s Director of Television, said:
“The Australian Open is the undisputed number one summer sport and we’re thrilled that so many viewers tuned in across the tournament, including record breaking figures for the Women’s Final and Men’s Doubles Final. Last night’s epic Men’s Final was the highest rating in four years. Our BVOD numbers also set a new Australian Open record, with 227,000 viewers live streaming the Men’s Final on 9Now and almost 250,000 viewers live streaming the Women’s Final on 9Now. I’d like to commend Craig Tiley and everyone at Tennis Australia for staging such a magnificent event as well as the entire Wide World of Sports team for their brilliant coverage.”

Download full tournament results here

Source: REACH: OzTAM Metro + Regional TAM data, 17/01/2022 – 21/01/22, Nine Network + Nine Network Content Affiliates, Total People, Reach, contains “Australian Open”, Con 7 as at 01/02/2022. HIGHEST SHARE: OzTAM Metro 5 City, 31/12/2000 – 31/01/2022, 5 City Metro, Network Nine, Network Seven, Network 10, Total People, P 25-54, P16-39, Commercial Share, 18:00 – 23:59, Consolidated 7 as at 01/02/2021. WOMEN’S FINAL: OzTAM Metro + Regional TAM data, 2001 – 2022, Seven Network + Seven Network Content Affiliates and Nine Network + Nine Network Content Affiliates, overnight data, please note Women’s finals were not split out for 2001 – 2003. MEN’S DOUBLES FINAL: OzTAM Metro + Regional TAM data, “DOUBLE” Sub Genre: Tennis, Seven Network + Seven Network Content Affiliates and Nine Network + Nine Network Content Affiliates, overnight data. 9NOW: OzTAM Live VPM, Australian Open, 17/1/2022 – 30/1/2022 v 8/2/2021 – 21/2/2021, metric minutes, includes coviewing on connected tv devices. 28/1/22 – 30/1/22 based on pre logs.

Source: Regional TAM (Combined Agg Mkts), 2022 (17 Jan – 30 Jan) vs 2021 (7 Feb – 21 Feb 2021) “AUSTRALIAN OPEN” excl PRE/POST/REPLAY/PRESENTATION/-GO!, 9Gem content from D1-8 only, Nine Network Content Affiliates, AUD, Total People, overnight data.

Nine's premium tennis offering brings brands closer than ever to the heart of the action

We have invested heavily in our content and total TV strategy, securing Nine’s position as the home of tennis in 2022 – covering every court, every game, every minute.

From our broadcast and BVOD coverage through to our leading digital and publishing assets, along with radio, we connect the dots across Nine’s complete tennis ecosystem.

Our tennis talent is the best in the world, the true experts

We’ve got the best tennis talent in the world in our all-star team of commentators and experts. They tell the stories behind the game, because we have unrivalled access to the players like no-one else.

Realising
Big Ideas

Tennis is a great opportunity to realise big ideas that make advertising famous. Let’s take a closer look at how brands effectively used the power of the Australian Open 2022 to deliver their marketing dreams.

Challenge

Launch the Galaxy 21 Series by embedding it into Australian culture, while creatively showcasing how it sets the bar in smartphone photographic capability.

Solution

Leverage Nine’s AO coverage for the new Galaxy S21as a canvas to creatively showcase its features, bringing the viewer closer to the action, whilst aligning Samsung with epic moments in play.

Results

Owning the coverage from every angle delivered exceptional results for Samsung S21.

+6% pts consideration

+15% pts those who agree that ‘Samsung Galaxy smart phones have the best quality camera’

Read the full story here

Harness the power of Tennis on Nine in 2022.

For further information contact your Nine representative, or complete the form and a member of the team will be in touch.

Footy On Nine

Unlock the marketing power of footy on Nine

Footy cuts deep into our culture and community. It’s powerful because it’s real. It’s powerful because it’s unscripted, and it's powerful because the stories live on long after the stadium lights go down.

Nine offers the best in sport marketing, all in one place.

Unrivalled scale & connection

Australia’s best storytellers

World class creative & execution

Measurable, effective outcomes

Nine has footy covered, no matter the code.

There's only one place you can unlock the marketing power of Australia’s biggest codes – and that’s right here with Nine and the Wide World of Sports.

From the main screen on Channel 9, streaming on 9Now, to print and digital extensions and weekly coverage across Nine Radio, footy on Nine is unrivalled, and here to connect with millions of Australians.

The opportunity to reach and engage footy fans, no matter the code, has never been easier.

Through footy, we can help your brand deliver real, measurable results.

Great advertising goes hand in hand with great content – it drives real, measurable results.

At Nine, harnessing a combination of content, data and technology, we can provide you with the right ingredients to deliver the most effective advertising outcome and ensure marketing is viewed as a growth engine for your business success.

Television & BVOD

Footy on Nine in 2021

Nine’s Wide World of Sports continues its commitment to redefining sports broadcasting and enabling brands to harness the power of the most exciting sporting moments of the year.

The 2021 NRL series, along with the crowning jewel of rugby league, the State of Origin, will present an unrivalled marketing platform for brands to connect with millions of fans, bringing with it Nine’s best-in-class coverage and leading innovations.

In 2021, Rugby Union is now screened to the masses through a total television solution ensuring fans won’t miss any of the action; and now it’s all in one place. From Super Rugby to Club Rugby, from the Wallaroos to the Wallabies, there is literally no place like Nine to reach and engage more Australians through the power of sport.

Make your brand famous with the NRL Finals

The NRL Telstra Premiership Finals will provide viewers with four massive weeks of action. Presenting an unrivalled marketing platform for brands to connect with millions of fans, the NRL Finals Series delivers blockbuster results year after year.

Underpinned by the best in sport entertainment and news

Radio

Footy on Nine Radio

Nine Radio is a direct line to the footy fans of the nation. Serving up the biggest and best footy Australia has to offer, with world class analysis and all the action on and off the field. Nine Radio allows you to create a deeper connection with fans on the way to the ground and extend conversations throughout the season. The power of talk will be unrivalled every week, across every game.

The Continuous Call Team brings you the footy action throughout the NRL season, headlined by some of the game’s greats and expert commentators.

When it comes to AFL, Nine's 3AW and 6PR Football stations are second to none. With longer pre-game and post-game than anyone else in town, our radio footy coverage is unmatched.

Publishing

Nine's premium digital and publishing brands

Nine's publishing assets (print and digital) have a legacy of comprehensive footy coverage with all major games across three codes covered and analysed by some of the best in the business.

Digital

Nine Digital's Wide World of Sports

When it comes to digital, Wide World of Sports has the platform to create a deeper connection with footy fans across online, podcast and social.

There is unmatched opportunity to connect with over four million sports enthusiasts through Nine’s digital assets and the power of wwos.nine.com.au

And that's not all Nine has to offer footy fans...

We've recognised that audience habits are changing and we've changed with them by combining Nine's free-to-air assets with Australia's leading local SVOD service, Stan.

For the first time, Nine, Gem and 9Now will broadcast the entire rugby offering on FTA, from grassroots Rugby all the way to the Wallabies. Rugby fanatics can connect and engage with every game of rugby in 2021 on Stan Sport.

The launch of Stan Sport enables Nine to deliver a “whole of television” approach to footy by offering extensive live and on-demand coverage to Stan subscribers, as well as making select premium events available on Nine’s FTA television channels.

The move will allow Nine to choose the most appropriate platform for sport in 2021 and beyond.

There's no place like Nine. It's Your Footy, Your Way.

Get in touch!

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Source: GfK Radio360 Ratings, Sydney + Brisbane Survey 5 2023, Cume (000s), Fri 1900-2300, Sat 1300-2200, Sun 1300-1900, TSL (HH:MM), 2GB or 4BC, AP10+. ​

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Source: approx. 25 hours of live NRL radio content each week on 2GB

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Source: GfK Radio360 Ratings, Sydney + Brisbane Survey 5 2023, Cume (000s), Fri 1900-2300, Sat 1300-2200, Sun 1300-1900, TSL (HH:MM), 2GB or 4BC, AP10+.

12.5 MILLION AUSSIES
WATCH RECORD BREAKING AUSTRALIAN OPEN 2022