Rugby on Nine 2024

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UNLEASH THE POWER OF WORLD CLASS RUGBY
WITH PROUD HERITAGE AND A HUGE FAN BASE

Nine is the home of Rugby Union and 2024 will see the dawn of a new era of the next generation of emerging young players, marking the beginning of an exciting new chapter as the future stars of the game take centre stage. A major global sport and a truly multicultural game, that connects Australia with the rest of the world on an international stage.

To find out what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

THE GREATEST LINE UP
ALL IN ONE PLACE

From the rugby purist to the casual viewer, Nine covers all the action year-round - with broadcasts of Wallabies and Wallaroos test matches, plus a Super Rugby Pacific match every Saturday night live on 9Gem throughout the season.​ And with Nine's WIN network partnership, it really is a sport that touches all corners of the community.

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RUGBY 2024 FIXTURES
YEAR ROUND COVERAGE

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CAPTIVATING 7.1 MILLION HIGHLY ENGAGED FANS

METRO, REGIONAL + BVOD
Super Rugby Pacific and International
Season 2023

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METRO + REGIONAL
Average total audience growth – 2023 Rugby Championships

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Total people tuned in to the 2023 Bledisloe Cup

INCREMENTAL AUDIENCE
9Now on Linear TV for Total People

Source: TV: OzTAM (5 City Metro) + Regional TAM (Combined Agg Mkts), 1 Jan – 05 Sept 2022, Sub Genre: Rugby Union, Reach, Total People, consolidated 7. OzTam Metro Data, 5 City Metro, Nine Network, ‘The Rugby Championships,’ 2022 v 2023, 07/08/2022 – 24/09/2022 v 15/07/2023, Various Demos, Average Audience, Consolidated 7​ OzTam Metro + Regional Data, 5 City Metro + Combined Agg Markets, Nine Network, 25/02/2023 – 05/08/2023, ‘Super Rugby Pacific 2023,’ ‘The Rugby Championship 2023 –Wallabies v Argentina,’ & ‘Bledisloe Cup 2023,’ Games 1 and 2, Various Demos, Average Audience, Consolidated 7​. TV MAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], 25/02/2023 – 05/08/2023, ‘Super Rugby Pacific 2023,’ ‘The Rugby Championship 2023 –Wallabies v Argentina,’ & ‘Bledisloe Cup 2023,’ Games 1 and 2, Various Demos, Nine Content, National, BVOD & Linear, Cumulative Reach (000s), Total People, Consolidated 7​.

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ACCESS TO A UNIFIED
CROSS MEDIA AUDIENCE
WITH EXTENSIVE SCALE
AND CONTEXTUALTY 

Rugby on Nine will have fans feasting on an unrivalled commitment to premium content spread across our Television, Radio, Digital and Print offering. The best of Rugby, offering reach and scale no one else can. The result? A compelling platform for brands, offering authenticity, excitement and connection with millions of highly engaged fans as they explore the game's legacy and experience it's future. ​

TV

Network amplification across Today Show and Nine's News and Current Affairs. 7.1M metro, BVOD, Regional viewers in 2023

RADIO

Weekly code updates from Nine's Rugby commentary team. 134k listeners each week 2GB & 4BC wwos 2023

PUBLISHING

The Sydney Morning Herald and The Age Rugby reached 11.5M people across Print & Digital

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With dedicated columnists and reporters

SOCIAL

Stan Sports Rugby page with over 31M video views and 1.3M engagements across Facebook, Instagram and Twitter. wwos pages generated 9.7M video views and over 717K engagement across Rugby content

Source: OzTAM (5 City Metro) + Regional TAM (Combined Agg Mkts), 1 Jan – 05 Sept 2022, Sub Genre: Rugby Union, Reach, Total People, consolidated 7 Source: GfK Radio Ratings, 2GB Sydney & Brisbane Survey 5 2022, Mon-Thurs 6-7pm, Cume Audience (000s), 2GB & 4BC, All People 10+. Roy Morgan Research; People 14+ for the 12 months ending June 2022. AGE, SMH, WWOS = SMH + AGE (Print + Digital) or nine.com.au Wide World of Sports VOZ Data 4.0 © OzTAM Pty Limited [2022]. NATIONAL, Network Nine & Affiliates + 9Now, Total People, P25-54, P18-39, M25-54, Distinct Count of VOZ ID, 15 consecutive sec viewing qualifier BVOD events, R Flag = 0 for TV Events, based on Matching "Primary Description records = contains "WALLABIES V ENGLAND: 2022" 02/07/2022 - 16/07/2022,- Numbers show below are from Nine datawarehouse, When Watched Basis, NOT OzTAM Gold Standard Accredited. VOZ Data 4.0 © OzTAM Pty Limited [2022]. NATIONAL & Non-Metro, Network Nine & Affiliates + 9Now, Total People, P25-54, P18-39, M25-54, Distinct Count of VOZ ID, 15 consecutive sec viewing qualifier BVOD events, R Flag = 0 for TV Events, based on Matching "Primary Description records = contains "SUPER RUGBY PACIFIC 2022", 18/02/2022 - 19/06/2022, Numbers show below are from Nine datawarehouse, When Watched Basis, NOT OzTAM Gold Standard Accredited.​ Brandwatch Measure Data, November 2023

SPORTS MARKETING IS A POWERFUL TOOL FOR BRANDS TO LEVERAGE

The best thing about sports marketing is that it's a genre that works across virtually every industry. Why does it have such power? Because it has the ability to create deep connections between brands and fans.

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REALISING BIG IDEAS
TO MAKE YOUR BRAND FAMOUS

With the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia's best Rugby Union content. From the main game to the experts and the entertainers, we provide brands with an unrivalled to tell their story.

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ISUZU LEVERAGED A RUGBY PARTNERSHIP TO
DRIVE HIGH IMPACT MARKETING MOMENTS

Nine x Isuzu

CHALLENGE: At the heart of every Isuzu lies a tried and tested DNA of a refined combination of power, efficiency and reliability. In 2022, Isuzu wanted to bring this to life through the launch of the latest Isuzu D-MAX and MU-X, and to ultimately connect their product with a male audience.

SOLUTION: Rugby on Nine was identified as the perfect sporting vehicle to support Isuzu, over the Super Rugby Pacific and Wallabies Season, through compelling storytelling across our Total TV offering—including Channel 9, 9Now and Stan Sport, alongside radio integrations and Sports Sunday extension.

RESULTS: Utilising Nine's Rugby Union coverage, Isuzu put their brand message at the heart of the action—with a campaign consisting of an integrated Half-Time key moment with verbal introduction, Live Break TVC, Billboards, Radio Integration and a Key Rugby Moment extension across Sports Sunday during the Wallabies season.

"From an IUA perspective, we engaged in a 2022 Rugby Partnership with Nine to deliver multiple messages over an extended period, and so 33 weeks of rugby with multiple spots and integration allowed us to run a variety of creative at high frequency to an engaged male audience."

Tanya Hawson
Senior Marketing Manager
Isuzu Australia Pty Ltd

PUT YOUR BRAND AT THE HEART OF THE ACTION WITH RUGBY UNION ON NINE 

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To find out more about what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

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Your home of the Olympics and Paralympics

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Connecting Australia through the Olympic and Paralympic movement

Since its very beginning, Nine’s journalists have been telling the story of the modern Olympic movement in the pages of The Sydney Morning Herald and The Age. And through the years, we have continued to amplify the journey of the Olympic and Paralympic Games through our television, audio and publishing channels.

That legacy is important, alongside the role we will play in uniting Australia around the athletes of today and showcasing the heroes of tomorrow. The powerful stories that will connect to every moment of passion and perseverance, every stroke, every jump and every stride, captured for all to see. From the countdown to Paris in 2024 and beyond, Nine is your home of the Olympics.

A decade of storytelling will engage Australians like never before

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Bonjour!

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In 2024, Australia’s eyes and ears will be on the French capital and Nine’s Wide World of Sports will bring them every single moment.

The Olympics and Paralympics are the platform for truly captivating events that stop the nation, where our greatest athletes, alongside a new generation, will take the stage across a plethora of sporting events.

Bonjour!

In 2024, Australia’s eyes and ears will be on the French capital and Nine’s Wide World of Sports will bring them every single moment.

The Olympics and Paralympics are the platform for truly captivating events that stop the nation, where our greatest athletes alongside a new generation will take the stage across a plethora of sporting events.

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EVENTS

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DAYS

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Australia's big event superstars

Over the next decade, Nine’s Wide World of Sports will assemble a world-class team of experts and storytellers to continue Australia's Olympic and Paralympic journey and inspire a new generation of fans. Together, they will deliver thousands of hours of content across Nine’s suite of platforms, connecting with sports fans like never before.

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The Games are more than sport

The Olympics are about commitment and sacrifice, the journey and the stories. The inclusiveness and equality, about doing your best and living up to the value of Olympism. It’s about who we are as humans, and how these events contribute to building a peaceful and better world through sport.

Five powerful storytelling territories

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Celebrating the legacy and history of the Games, the sports and the athletes

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Inspiring Australians to challenge themselves for a greater purpose

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Informing Australia to challenge itself for a greater purpose

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Connecting to culture and those around us, now and in the past

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Driving the future of humankind forward together

A revolutionised, global first Olympic and Paralympic platform

Across 2024, Nine’s Olympic and Paralympic total media programming will reach 98% of Australia, delivering 360-degree coverage through one unified content ecosystem.

Source; Nine total content ecosystem reaches between 90-93% of ALL Australians each month. Nine total media 2024 Olympic and Paralympic Games content platform, including the Road2Paris based on previous major events insights will see that reach increase between 5-8 points across a combined audience of Nines Total TV, Total Audio and Total Publishing, including significant additional signed on 9Now users. (Roy Morgan) 

A revolutionised, global first Olympic and Paralympic platform

Across 2024, Nine’s Olympic and Paralympic total media programming will reach 98% of Australia, delivering 360-degree coverage through one unified content ecosystem.

Source; Nine total content ecosystem reaches between 90-93% of ALL Australians each month. Nine total media 2024 Olympic and Paralympic Games content platform, including the Road2Paris based on previous major events insights will see that reach increase between 5-8 points across a combined audience of Nines Total TV, Total Audio and Total Publishing, including significant additional signed on 9Now users. (Roy Morgan) 

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PARTNERSHIPS • CLIENT EXPERIENCE • STUDIOS • STRATEGY • EFFECTIVENESS • IDEATION • CONTENT • TALENT

The 24/7 main stage, live and on demand

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Nine’s Olympic coverage will be unmissable, with two 24-hour, fully hosted Free to Air channels. We will bring Australia the most extensive coverage of the Paralympic Games, covering the live action and daily highlight shows. Opening up more opportunities for your brands to get closer to the action.

Australia’s leading BVOD platform, 9Now, will become the destination for all Olympic and Paralympic coverage, giving audiences control of how they experience the Games. Every sport, anytime, anywhere.

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Daily coverage

All day coverage hosted by experts

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On-demand channels

40 on-demand channels, each dedicated to a specific sport

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Olympic themed programming

Running right through Nine’s slate, with themed episodes of Australia’s favourite news and entertainment formats

Immediate, intimate, wherever and whenever

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The Games will be the talk of Australia, and Nine Radio will be leading the conversation, plugged into communities with a loyal fanbase of listeners tuning in for the latest news and updates.

9Podcasts will go beyond the headlines, offering in-depth analysis and rich storytelling on the road to Paris and throughout the Games.

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In conversation, live and local

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Sydney and Melbourne’s biggest Breakfast shows

2GB’s Ben Fordham and 3AW’s Ross and Russ broadcasting live from Paris

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Olympic-specific
DAB+ station

Australians will never miss a moment of the action with 24/7 coverage

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Three dedicated
podcasts

Podcasts will deep dive beyond the headlines of the Games, from key athlete interviews to updates on the ground

Insight and expertise, from every angle

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For almost two hundred years, Nine’s mastheads have covered sport here in Australia and around the world, telling the stories of every Olympic and Paralympic Games. And in Paris, our content will be greater than ever.

Nine’s digital publishing channels, WWOS and 9News mastheads, are set to be the go-to for audiences, providing real-time updates through daily live blogs. From breaking news in Paris to in-depth sport analysis, our readers will have the latest information at their fingertips across both print and digital platforms throughout the Games.

Creating more ways to celebrate the Games

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The Olympics and Paralympics across every media touchpoint underpinned by Nine’s leading data infrastucture

Signed in users

Increase media efficiencies

68 targeting segments across 9 verticals

Audience enrichment from

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Contact us for more information on how your brand can leverage the power of the Olympics and Paralympics on Nine to deliver real business outcomes.

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Footy on Nine Audio 2024

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ALL CODES COVERED ON NINE AUDIO

Footy cuts deep into our culture and community. It’s powerful because it’s real, unscripted, and the stories live on long after the stadium lights go down.​

In 2024, Nine Audio is your one-stop shop for official NRL and AFL coverage, with access to the best live games as well as pre and post-game commentary from some of the country’s leading broadcasters. 

To find out what your brand can achieve with a premium footy on Nine Audio partnership, request a tailored response to help realise your marketing objectives today.

NRL ON NINE AUDIO
JOIN THE CONVERSATION

​For decades, Nine Audio has brought the sport that we can't get enough of, rugby league, to the homes and hearts of listeners all around the country.

NRL offers 32 weeks of continuous conversation, spread across multiple competitions, providing opportunities to tell your brand story in and around key calendar moments – this year like never before.

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LET’S TALK NINE AUDIO’S NRL SUPER HOSTS 
THE CONTINUOUS CALL TEAM

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PREMIUM GAMES AND MORE PASSIONATE FANS

Only Nine Radio has exclusive radio rights to the best premium games each weekend on 2GB and 4BC: Friday 8.00pm, Saturday 5.30pm and 7.30pm, and Sunday afternoons at 4.00pm. Giving brands the ability to integrate into live sport across multiple weekly touch points.

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BETTER CONTENT AND A BRAND SAFE ENVIRONMENT

In 2024, the Continuous Call Team will celebrate its 38th consecutive year broadcasting the National Rugby League. It is the longest continuously-running sports program in the history of Australian commercial radio. With that comes experience like no other attracting the best guests from across the NRL to join in the conversation, week in, week out.

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UNRIVALLED BETTER ENGAGEMENT

Nine Radio’s NRL programming has the highest level of engagement with over 2 hours each week when compared to other radio stations. Deeper engagement means we can deliver cut through for brands, driving awareness and sales.

Source: GfK Radio360 Ratings, Sydney + Brisbane Survey 5 2023, Cume (000s), Fri 1900-2300, Sat 1300-2200, Sun 1300-1900, TSL (HH:MM), 2GB or 4BC, AP10+.  

NINE'S NRL FANS CAN'T GET ENOUGH OF THE CONTINUOUS CALL TEAM

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OF NRL AUDIO CONTENT

We are a direct line to the nation’s footy fans, serving up the biggest and best rugby league Australia has to offer, with world-class analysis of all the action on and off the field.

Source: approx. 25 hours of live NRL radio content each week on 2GB

TALKING FOOTY AT SCALE
WHEREVER AND HOWEVER PEOPLE ARE LISTENING

Continuous Call Team in Sydney and Brisbane

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Footy listeners each week

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NRL Podcast Downloads^

Source: Radio360 Ratings Sydney Survey 5 2023, Fri 7pm-11pm, Sat 1-11pm, Sun 1-7pm, Market Share (NRL Broadcasters Only), 2GB AP10+. ^Triton Australian Podcast Ranker August 2023, CCT, Six Tackles with Gus, 2GB Wide World of Sport, 100% Footy, Top Blokes, Stories of Origin.

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THE NRLW IS SET FOR AN EVEN ​
BIGGER AND BETTER YEAR IN 2024

The women of the NRLW are rewriting the history books, shattering barriers, and redefining what it means to be an athlete. ​

In 2023, Nine’s Wide World of Sports made a landmark investment in the growth of women’s league. With increased coverage across the season with full calls of State of Origin Games 1 and 2, and the NRLW Grand Final by our No.1 NRL call team. Plus, a dedicated weekly women in league segment on the Continuous Call Team and Wide World of Sports, and a weekly podcast dedicated to NRLW.

A season sponsorship of the NRLW helps position a brand as a leader and supporter of the sport, enhancing the brand’s reputation and credibility, especially among fans.

AFL ON NINE AUDIO 
JOIN THE CONVERSATION

When it comes to the AFL, Nine’s two football stations, 3AW and 6PR, are second to none. With longer pre-game and post-game analysis than anyone else, our coverage is unmatched.

In 2023, we extended our decades-long partnership with the AFL. Not only did our listeners have access to 3AW and 6PR's unrivalled commentary and coverage through their local station, the new agreement incorporated full streaming rights across Australia, giving fans the ability to listen anywhere, anytime, on any device. 

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LET’S TALK NINE AUDIO’S AFL SUPER HOSTS
THE 3AW AND 6PR FOOTBALL CALL TEAMS

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PREMIUM GAMES AND MORE PASSIONATE FANS

3AW and 6PR will call premium games across Fridays, Saturdays and Sundays, bringing fans over 100 AFL games across the season. Giving brands the ability to integrate into live sport across multiple weekly touch points.

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BETTER CONTENT AND A BRAND SAFE ENVIRONMENT

3AW will continue the tradition of over 80 years of broadcasting Aussie Rules, the longest continuously-running sports coverage in Australian commercial radio. Our super hosts create a brand safe AFL environment you can’t find anywhere else.

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UNRIVALLED BETTER ENGAGEMENT

Nine Radio’s AFL programming has the highest level of streaming engagement. Deeper engagement means we can deliver cut through for brands, driving awareness and sales.

TALKING FOOTY AT SCALE
WHEREVER AND HOWEVER PEOPLE ARE LISTENING

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Footy listeners each week - 3AW and 6PR

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AFL Podcast Downloads in August^

Source: GfK Radio360 Ratings, Melbourne Survey 5 2023, Market Share %, AFL Broadcasters Only, Fri 6pm-12MN, Sat 12-12MN, Sun 12-7pm, Cume (000s) Incl 6PR Sat 11.30am-8pm, Sun 12-6pm, AP10+, unless otherwise specified. ^ Triton Australian Podcast Ranker August 2023, 3AW is Footy, Real Footy, Footy Classified, Footy Nightline, 3AW & 6PR Wide World of Sport, Eddie & Jimmy

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AFLW ON NINE AUDIO
A SPORTING REVOLUTION YOU'LL WANT TO HEAR

Brace yourself for fierce athleticism, unmatched skill and a level of passion that will leave you breathless. The women of AFLW are rewriting the history books, from bone-crunching tackles to spectacular goals, every match is a testament to their dedication and resilience.

Don't miss a moment of this electrifying competition on Nine Audio, as heroes rise, rivalries ignite and legends are born. AFLW is where the spirit of the game meets the power of women, and it's a sporting revolution you won't want to miss!

DIGITAL STREAMING OF PREMIUM SPORTING CONTENT IS ON THE RISE

CONTEXTUAL RELEVANCE MAKES YOUR MESSAGE WORK HARDER

With contextual streaming opportunities available through our Sports Fans Package, your brand can reach footy fans nationally across the NRL on 2GB and 4BC plus AFL on 3AW and 6PR. In fact, studies have also shown how ad-context alignment drives business outcomes:​

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Enhanced engagement with contextual advertising

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Average increase in purchase intent due to contextual alignment

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Increase in unaided awareness

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Lift in sales

Source: Radiocentre’s ‘Emotional Multiplier’ study & ARF’s contextual alignment study 2020.

THE HOME OF SPORTS PODCASTING

Nine's top sports journalists, experts and commentators keep sports fanatics informed and engaged across Australia all year round. On average, attracting 730,000 podcast downloads each month during football across sport categories.

Extend your brand conversation across the week with catch up and original podcasts. Giving fans the chance to tap into their passion and interest on demand and on-the-go, with trusted opinion and engaging stories reaching a new generation of listeners.

Source: Triton Podcast Metrics, April-August 2023 Average, Total Nine, Downloads, Category = Sport.

ORIGINAL NINE FOOTY PODCASTS

IF IT MATTERS TO FANS, FOOTY ON NINE AUDIO WILL DELIVER

Sports marketing is a powerful tool that numerous brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the winning ability to connect brands with fans.​​

Nine’s leading audio platforms offer just that. Connecting with footy fans who are passionate, highly engaged, have money to spend, and immerse themselves in premium footy content week after week across all codes.

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The reigning premiers
of creativity and results

Big ideas make brands famous.
As does the power of premium sporting content.

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best footy content spanning television, digital, print and radio. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.

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Macca's season-long strategic campaign brought to life across Nine Radio

Challenge: To entrench Macca’s into the NRL audiences’ game-day ritual and become the favourite and most trusted QSR brand.

Solution: Macca’s combined a season-long naming rights partnership with clever creative executions and messaging across the Continuous Call Team’s weekend coverage, plus extensions into the Wide World of Sports program.

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A 'Who will deliver' segment analysing the player who the talent think will "deliver" for their team in the game.

A clever use of creative, leading listeners to believe they were hearing show talent enjoying their Macca’s delivery behind the scenes, with the mic accidentally left on.

Visual branding on studio TVs combined with on-air messaging gave Macca’s interactive ownership.

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Honda MPE's spring campaign brought to life through a finals partnership with 3AW footy

Challenge: Increase consideration and position the Honda MPE top of mind by re-establishing Honda Power Equipment as a premium brand.

Solution: By leveraging a 3AW footy finals partnership, Honda MPE unlocked the premium nature of Nine’s audio broadcasting. The conversation was extended with a focus on durability and reliability of their premium products through creative segments placing Honda MPE at the forefront in this space.

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Each week the commentary team in partnership with Honda nominated the most durable and reliable player of the day. Reflecting on the player who was a mainstay for the team and tapping into Honda’s brand traits of durability and reliability, it drove the brand story home with listeners.

To find out more about what your brand can achieve through a premium footy partnership with Nine Audio, request a tailored response to help realise your marketing objectives today.

Request more information - GENERIC

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Footy on Nine Audio

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ALL CODES COVERED ON NINE AUDIO

Footy cuts deep into our culture and community. It’s powerful because it’s real, unscripted, and the stories live on long after the stadium lights go down.

In 2023, Nine Audio is your one-stop shop for official NRL and AFL coverage, with access to the best live games as well as pre and post-game commentary from some of the country’s leading broadcasters.

To find out what your brand can achieve with a premium footy on Nine Audio partnership, request a tailored response to help realise your marketing objectives today.

NRL ON NINE AUDIO IS
IN A LEAGUE OF ITS OWN

For decades, Nine Audio has brought the sport that we can't get enough of, rugby league, to the homes and hearts of listeners all around the country.

NRL offers 32 weeks of continuous conversation, spread across multiple competitions, providing opportunities to tell your brand story in and around key calendar moments – this year like never before.

Premium-programming

PREMIUM PROGRAMMING

Only Nine Radio has exclusive radio rights to the best premium games each weekend on 2GB and 4BC: Friday 8.00pm, Saturday 5.30pm and 7.30pm, and Sunday afternoons at 4.00pm. Giving brands the ability to integrate into live sport across multiple weekly touch points.

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PREMIUM TALENT

The Continuous Call Team’s high-profile heritage talent – Mark Levy, Darryl Brohman, Mark Riddell, David Morrow and Paul Gallen, as well as Boyd Cordner and Josh Morris – are joined by new member Allana Ferguson, a former star Jillaroo, in 2023.

Premium-Audience

PREMIUM AUDIENCE

One in two (54%) of our football listeners are exclusive to Nine Radio – you can’t reach them anywhere else. With a national reach of nearly 2 million listeners per week, we talk to footy fans 24/7.

Source: Source: GfK Radio360 Ratings Survey 4 2023, 2GB Sydney or 4BC Brisbane Fri 7pm-10pm, Sat 1-10pm, Sun 1-7pm, 3AW Melbourne Fri 6pm-12MN, Sat 12-12MN, Sun 12-7pm, 6PR Perth, Sat 12-9pm, Sun 12-6pm, Cume (000s), Exclusive Cume (000s) (#M), National Cume Mon-Sun 5.30am-12MN Nine Radio 2GB, 3AW, 4BC, 6PR, AP10+, unless otherwise specified.

NINE'S NRL FANS CAN'T GET ENOUGH OF THE CONTINUOUS CALL TEAM

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OF NRL AUDIO CONTENT

We are a direct line to the nation’s footy fans, serving up the biggest and best rugby league Australia has to offer, with world-class analysis of all the action on and off the field.

THE PASSION FOR RUGBY LEAGUE DELIVERS
STRONG AUDIENCES ACROSS ALL AUDIO PLATFORMS

Continuous Call Team in Sydney

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Session Starts in June^

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NRL Podcast Downloads in June^

Source: Radio360 Ratings Sydney Survey 4 2023, Fri 7pm-10pm, Sat 1-10pm, Sun 1-7pm, Market Share (NRL Broadcasters Only), 2GB AP10+. ^Triton Australian Podcast Ranker June 2023, CCT, Six Tackles with Gus, 2GB Wide World of Sport, 100% Footy, Top Blokes, Stories of Origin, Triton Webcast Metrics, June 2023, Session Starts, Fri 7pm-10pm, Sat 1-10pm, Sun 1-7pm, 2GB
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THE PINNACLE OF WOMENS RUGBY LEAGUE
RIGHT HERE ON NINE AUDIO

Nine’s Wide World of Sports has made a landmark investment in the growth of women’s rugby league, with every game of the 2023 NRLW season to be broadcast live and free in HD on the 9Network and streamed on 9Now.

The biggest season of free-to-air rugby league in history just got bigger with the expanded 48-game NRLW season, kicking off on Saturday, July 22, and showcasing the women’s game on the platform with the biggest reach in the country.

The NRLW is set for an even bigger and better year in 2023 on Nine Audio.
With increased coverage across the 2023 season with full calls of State of Origin Games 1 and 2, and the NRLW Grand Final by our No.1 NRL call team. Plus, a dedicated weekly women in league segment on the Continuous Call Team and Wide World of Sports, and a weekly podcast dedicated to NRLW.

AFL ON NINE AUDIO: A NEW ERA OF LISTENING

When it comes to the AFL, Nine’s two football stations, 3AW and 6PR, are second to none. With longer pre-game and post-game analysis than anyone else, our coverage is unmatched.

We have extended our decades-long partnership with the AFL. For the first time, not only will our listeners have access to 3AW and 6PR’s unrivalled commentary and coverage through their local station, our new agreement incorporates full streaming rights across Australia, giving fans the ability to listen anywhere, anytime, on any device.

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NEW AFL STREAMING RIGHTS

Our two-year deal with the Australian Football League gives Nine Radio six matches to call each week on 3AW and 6PR. Plus, for the first time, these matches will be available through the 3AW and 6PR app and website. 

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ONE PLACE TO CATCH ALL THE ACTION

Nine Radio’s new broadcast rights deal ensures the only place to hear the biggest names and best opinions in footy is directly through Nine – the home of the AFL. 

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AN ALL-STAR LINEUP OF AFL BROADCASTERS

3AW has been proudly broadcasting Aussie Rules for almost 80 years and our commentary team for 2023 is arguably the best we've ever assembled. With talent such as Jacqui Felgate, Anthony Hudson, Leigh Matthews, Jimmy Bartel, Sam McClure and more, the stories of AFL will be told by Australia's greats.

NINE AUDIO'S PLATFORMS ARE A DIRECT LINE INTO
AFL FANS ACROSS THE NATION

3AW Melbourne

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Session Starts in June^

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AFL Podcast Downloads in June^

Source: GfK Radio360 Ratings, Melbourne Survey 4 2023, Market Share %, AFL Broadcasters Only, Fri 6pm-12MN, Sat 12-12MN, Sun 12-7pm, AP10+, unless otherwise specified. ^Triton Australian Podcast Ranker June 2023, 3AW is Footy, Real Footy, Footy Classified, Footy Nightline, 3AW Wide World of Sport, Triton Webcast Metrics, June 2023, Session Starts, Fri 7pm-10pm, Sat 1-10pm, Sun 1-7pm, 3AW or 6PR

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AFLW ON NINE AUDIO
A SPORTING REVOLUTION YOU'LL WANT TO HEAR

Brace yourself for fierce athleticism, unmatched skill and a level of passion that will leave you breathless. The women of AFLW are rewriting the history books, shattering barriers, and redefining what it means to be an athlete. From bone-crunching tackles to spectacular goals, every match is a testament to their dedication and resilience.

Don't miss a moment of this electrifying competition on Nine Audio, as heroes rise, rivalries ignite and legends are born. AFLW is where the spirit of the game meets the power of women, and it's a sporting revolution you won't want to miss!

The League will enter its second season with a full 18 teams and continues to go from strength to strength. The season will begin in August with the Home and Away season running for 10 Rounds with four weeks of Finals to follow and the Grand Final slated for November.

DIGITAL STREAMING OF PREMIUM SPORTING CONTENT IS ON THE RISE

CONTEXTUAL RELEVANCE MAKES YOUR MESSAGE WORK HARDER

With new contextual streaming opportunities now available through our Sports Fans Package, your brand can reach footy fans nationally across the NRL on 2GB and 4BC plus AFL on 3AW and 6PR. In fact, studies have also shown how ad-context alignment drives business outcomes:​

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Enhanced engagement with contextual advertising

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Average increase in purchase intent due to contextual alignment

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Increase in unaided awareness

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Lift in sales

Source: Radiocentre’s ‘Emotional Multiplier’ study & ARF’s contextual alignment study 2020.

THE HOME OF SPORTS PODCASTING

Nine's top sports journalists, experts and commentators keep sports fanatics informed and engaged across Australia all year round. On average, attracting 670,000 podcast downloads each month during football across sport categories.

Source: Triton Podcast Metrics, March-June 2023 Average, Total Nine, Downloads, Category = Sport.

ORIGINAL NINE FOOTY PODCASTS

IF IT MATTERS TO FANS, FOOTY ON NINE AUDIO WILL DELIVER

Sports marketing is a powerful tool that numerous brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the winning ability to connect brands with fans.

Nine’s leading audio platforms offer just that. Connecting with footy fans who are passionate, highly engaged, have money to spend, and immerse themselves in premium footy content week after week across all codes.

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9Powered_Logo_White

The reigning premiers
of creativity and results

Big ideas make brands famous.
As does the power of premium sporting content.

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best footy content spanning television, digital, print and radio. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.

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Macca's season-long strategic campaign brought to life across Nine Radio

Challenge: To entrench Macca’s into the NRL audiences’ game-day ritual and become the favourite and most trusted QSR brand.

Solution: Macca’s combined a season-long naming rights partnership with clever creative executions and messaging across the Continuous Call Team’s weekend coverage, plus extensions into the Wide World of Sports program.

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A 'Who will deliver' segment analysing the player who the talent think will "deliver" for their team in the game.

A clever use of creative, leading listeners to believe they were hearing show talent enjoying their Macca’s delivery behind the scenes, with the mic accidentally left on.

Visual branding on studio TVs combined with on-air messaging gave Macca’s interactive ownership.

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Honda MPE's spring campaign brought to life through a finals partnership with 3AW footy

Challenge: Increase consideration and position the Honda MPE top of mind by re-establishing Honda Power Equipment as a premium brand.

Solution: By leveraging a 3AW footy finals partnership, Honda MPE unlocked the premium nature of Nine’s audio broadcasting. The conversation was extended with a focus on durability and reliability of their premium products through creative segments placing Honda MPE at the forefront in this space.

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Each week the commentary team in partnership with Honda nominated the most durable and reliable player of the day. Reflecting on the player who was a mainstay for the team and tapping into Honda’s brand traits of durability and reliability, it drove the brand story home with listeners.

To find out more about what your brand can achieve through a premium footy partnership with Nine Audio, request a tailored response to help realise your marketing objectives today.

Request more information - GENERIC

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Rugby on Nine

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UNLOCK THE POWER OF
RUGBY ON NINE IN 2023

Nine is the home of Rugby Union. Reaching more fans than ever before across the year. A major global sport and truly multi-cultural game, which connects Australia with the rest of the world on an international stage.

It's the game they play in heaven, and Rugby on Nine in 2023 will see fans feasting on an unrivalled commitment to premium Rugby content spread across our Television, Radio, Digital and Print offering.

Featuring a commentary team lineup of Rugby Union superstars and experts led by Roz Kelly and Nick McArdle, Wide World of Sports will produce every game shown on Nine and Stan Sport, with cutting-edge technology and studios that offer the best possible experience for Rugby fans.

To find out what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

Check out what's to come for Rugby on Nine this season...

Rugby Union is a compelling platform for brands - offering authenticity, excitement and connection with millions of highly engaged fans.

From the Rugby purist to the casual viewer, Nine covers all the action - with broadcasts of Wallabies and Wallaroos test matches, plus a Super Rugby Pacific match every Saturday night live on 9Gem throughout the season.

And with Nine's WIN network partnership, it really is a sport that touches all corners of the community.

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The Rugby World Cup is one of the biggest sporting events in the world and the pinnacle of the 15 man game. Held every four years it is contested by the best international teams from across the globe.

The tournament touches all corners of the community and unites Australia behind the green and gold across the whole Nine ecosystem, from Channel 9 and 9Now, our digital and print executions and talk radio.

ALL WALLABIES GAMES LIVE FROM FRANCE ON CHANNEL 9 AND 9NOW

8TH SEPTEMER - 28TH OCTOBER 2023

 

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CAPTIVATING MORE HIGHLY ENGAGED FANS THAN EVER BEFORE

Reached 2.3 million Aussies in 2022 across Metro Australia

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Of Super Rugby Pacific were streamed across 9Now in 2022  

Eyes on Nine for the July Series v England in 2022 – 11.9% YOY increase 

YOY growth on 9Now of 45% across the July Tests with 14.5million minutes streamed  

Source: OzTAM Live VPM, Super Rugby, 19 Feb - 18 Jun 2022, includes coviewing on connected tv devices. OzTAM Live VPM, July Tests Rugby, 2 July – 16 July 2022, includes coviewing on connected tv devices. Adobe Analytics, WWOS - Rugby, 19/02/2022 - 18/06/2022, 02/07/2022 - 16/07/202, page views. Based on cumulative page views for these periods. OzTAM (5 City Metro) + Regional TAM (Combined Agg Mkts) data, 19 Feb – 18 June 2022, Super Rugby Pacific includes pre and post matches (Nine Network + Affiliates), Reach, Total People, consolidated 7. OzTAM (5 City Metro) + Regional TAM (Combined Agg Mkts) data, 2 Jul – 16 Jul, Wallabies vs England includes pre and post matches (Nine Network + Affiliates), Reach, Total People, consolidated 7. 

RUGBY ON NINE CONNECTS WITH HEARTLAND AUSTRALIA

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Super Rugby Pacific reach in 2022 

July Test viewers in 2022 

Source: Regional TAM (Combined Agg Mkts) data, 19 Feb – 18 June 2022, Super Rugby Pacific includes pre and post matches (Nine Network Affiliates), Reach, AUD & Commercial Share %, Demos as above, consolidated 7. Regional TAM (Combined Agg Mkts), 2 Jul – 22 Jul 2022 vs 7 Jul-17 Jul 2021, Wallabies V England includes pre and post matches & Wallabies vs France, Total People, AUD (match only) & Reach, Consolidated 7. 

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Rugby Storytelling Across Nine's platforms

Nine broadcasts every game with an always on strategy across 9, 9Gem and 9Now, including amplification across our news and current affairs portfolio as well as the Today Show, weekly updates on Nine Radio, in depth analysis within our publishing mastheads, alongside Stan Sport for the Rugby purist who wants to see every single game in high definition, live and on-demand.

Rugby - TV Amplification

TV

Network amplification across Today Show and Nine's News and Current Affairs

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RADIO

Weekly code updates from Nine's Rugby commentary team across WWOS radio on 2GB and 4BC

Rugby - Publishing

PUBLISHING

Sydney Morning Herald and Age Rugby page views 9.6 Million across 2022

Rugby - WWOS

WWOS.COM.AU

With dedicated columnists and reporters.

2.6 Million Unique Visitors
4.6 Million Visits
1.5 Million Total Streams

Rugby - Social

SOCIAL

3x Rugby social channels up 120% year-on-year

Source: Roy Morgan database ending June 2021. OzTAM Metro + Regional Data, Nine Network, Cumulative Reach, Super Rugby, July Test, Bledisloe Cup, Rugby Championships, 19/2/2021 – 2/10/2021, Consolidated 7 data. GfK Radio Ratings, SMBP Survey 6 2021, Mon-Sun 5.30am-12MN, Cume (000s), Nine Talk Radio 2GB, 3AW, 4BC, 6PR; Nielsen Consumer and Media View National Online Survey S03 2021. Fused April 2021; Roy Morgan Asteroid single source database for the 12 months ending June 2021. Adobe Analytics, WWOS Rugby, 19/2/21 4/10/21, unique visitors, visits, page views; Internal Brightcove data, WWOS Rugby, 19/2/21 4/10/21 total streams, viewed minutes 

One Network covering all the action

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Hospital Cup & Shute Shield
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Wallabies Spring Tour
9Powered_Logo_White

Realise Big Ideas
and drive results
for your brand

Big ideas make brands famous.
As does the power of premium sporting content.

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best Rugby Union content. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.

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ISUZU LEVERAGED A CROSS-MEDIA RUGBY PARTNERSHIP TO DELIVER HIGH IMPACT MARKETING MOMENTS

Nine x Isuzu

CHALLENGE: At the heart of every Isuzu lies a tried and tested DNA of a refined combination of power, efficiency and reliability. In 2022 Isuzu wanted to bring this to life through the launch of the latest Isuzu D-MAX and MU-X, and to ultimately connect their product with a male audience.

SOLUTION: Rugby on Nine was identified as the perfect sporting vehicle to support Isuzu, over the Super Rugby Pacific and Wallabies Season, through compelling storytelling across our Total TV offering - including Channel 9, 9Now and Stan Sport, alongside radio integrations and Sports Sunday extension. 

RESULTS: Utilising Nine's Rugby Union coverage, Isuzu put their brand message at the heart of the action - with a campaign consisting of an integrated Half-Time key moment with verbal introduction, Live Break TVC, Billboards, Radio integration and a Key Rugby Moment extension across Sports Sunday during the Wallabies season.

PUT YOUR BRAND AT THE HEART OF THE ACTION WITH RUGBY UNION ON NINE IN 2023

Sports marketing is a powerful tool that many brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the ability to connect brands with fans.

There is plenty of opportunity available to grow your brand through the power of Rugby Union on Nine in 2023. We're up for the challenge. Brief us today.

Rugby Scale

To find out more about what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

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Tennis on Nine 2022

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We are the home of tennis


Tennis on Nine in 2022 is packed with excitement. From the Australian Open to Roland Garros and Wimbledon, Aussie fans just can’t get enough.

And our tennis offering doesn't stop there. Nine and Stan Sport have recently secured rights to the US Open, bringing all the action from one of the oldest tennis championships in the world - the big names, thrilling matches and great stories live from New York City in 2022. Making Nine the exclusive home of all four tennis Grand Slams.

Here at Nine’s Wide World of Sports, we can help you take advantage of the summer’s biggest marketing platform, and be part of the world’s biggest tennis tournaments all year round.

Recap on our Tennis on Nine launch here

In conversation with Jim Courier, Craig Tiley and Jelena Dokic

Brent Williams – Director of Sport, Nine talks tennis on Nine in 2022

How brands can leverage the tennis to realise better marketing outcomes

What you need to know

There's nothing like tennis on Nine in 2022


After almost two years of living with a global pandemic, 2022 promises to be a real turning point. With majority of Australians vaccinated, COVID is not yet gone but we have adapted -and we've learnt to live with it in a way that enables us to get on with our lives without the turmoil of lockdowns.

Nine’s Summer of Tennis is the place to be for a new era in our lives and a new era in tennis.

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12.5 MILLION AUSSIES
WATCH RECORD BREAKING AUSTRALIAN OPEN 2022

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Highest commercial shares in OzTAM history

Highest rating Women’s Final of all time

Highest rating Doubles match of all time

636 million mins streamed on 9Now – up 163% YoY

REGIONAL YEAR-ON-YEAR AUDIENCE GROWTH

+46.3%

TOTAL PEOPLE

+48.9%

P25-54

+48.9%

P25-54

+48.3%

GS+CH

Michael Healy, Nine’s Director of Television, said:
“The Australian Open is the undisputed number one summer sport and we’re thrilled that so many viewers tuned in across the tournament, including record breaking figures for the Women’s Final and Men’s Doubles Final. Last night’s epic Men’s Final was the highest rating in four years. Our BVOD numbers also set a new Australian Open record, with 227,000 viewers live streaming the Men’s Final on 9Now and almost 250,000 viewers live streaming the Women’s Final on 9Now. I’d like to commend Craig Tiley and everyone at Tennis Australia for staging such a magnificent event as well as the entire Wide World of Sports team for their brilliant coverage.”

Source: REACH: OzTAM Metro + Regional TAM data, 17/01/2022 – 21/01/22, Nine Network + Nine Network Content Affiliates, Total People, Reach, contains “Australian Open”, Con 7 as at 01/02/2022. HIGHEST SHARE: OzTAM Metro 5 City, 31/12/2000 – 31/01/2022, 5 City Metro, Network Nine, Network Seven, Network 10, Total People, P 25-54, P16-39, Commercial Share, 18:00 – 23:59, Consolidated 7 as at 01/02/2021. WOMEN’S FINAL: OzTAM Metro + Regional TAM data, 2001 – 2022, Seven Network + Seven Network Content Affiliates and Nine Network + Nine Network Content Affiliates, overnight data, please note Women’s finals were not split out for 2001 – 2003. MEN’S DOUBLES FINAL: OzTAM Metro + Regional TAM data, “DOUBLE” Sub Genre: Tennis, Seven Network + Seven Network Content Affiliates and Nine Network + Nine Network Content Affiliates, overnight data. 9NOW: OzTAM Live VPM, Australian Open, 17/1/2022 – 30/1/2022 v 8/2/2021 – 21/2/2021, metric minutes, includes coviewing on connected tv devices. 28/1/22 – 30/1/22 based on pre logs.

Source: Regional TAM (Combined Agg Mkts), 2022 (17 Jan – 30 Jan) vs 2021 (7 Feb – 21 Feb 2021) “AUSTRALIAN OPEN” excl PRE/POST/REPLAY/PRESENTATION/-GO!, 9Gem content from D1-8 only, Nine Network Content Affiliates, AUD, Total People, overnight data.

Nine's premium tennis offering brings brands closer than ever to the heart of the action

We have invested heavily in our content and total TV strategy, securing Nine’s position as the home of tennis in 2022 – covering every court, every game, every minute.

From our broadcast and BVOD coverage through to our leading digital and publishing assets, along with radio, we connect the dots across Nine’s complete tennis ecosystem.

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SportTalent

Our tennis talent is the best in the world, the true experts

We’ve got the best tennis talent in the world in our all-star team of commentators and experts. They tell the stories behind the game, because we have unrivalled access  to the players like no-one else.

TheGrandSlam

Realising
Big Ideas

Tennis is a great opportunity to realise big ideas that make advertising famous. Let’s take a closer look at how brands effectively used the power of the Australian Open 2022 to deliver their marketing dreams. 

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Challenge

Launch the Galaxy 21 Series by embedding it into Australian culture, while creatively showcasing how it sets the bar in smartphone photographic capability.

Solution

Leverage Nine’s AO coverage for the new Galaxy S21as a canvas to creatively showcase its features, bringing the viewer closer to the action, whilst aligning Samsung with epic moments in play.

Results

Owning the coverage from every angle delivered exceptional results for Samsung S21.

+6% pts consideration

+15% pts those who agree that ‘Samsung Galaxy smart phones have the best quality camera’

BlueRip

Harness the power of Tennis on Nine in 2022.

For further information contact your Nine representative, or complete the form and a member of the team will be in touch.

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Footy On Nine

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Unlock the marketing power of footy on Nine

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Footy cuts deep into our culture and community. It’s powerful because it’s real. It’s powerful because it’s unscripted, and it's powerful because the stories live on long after the stadium lights go down.

Nine offers the best in sport marketing, all in one place.

Unrialled Scale & Connection

Unrivalled scale & connection

Best Story Tellers

Australia’s best storytellers

World Class Execution

World class creative & execution

Measureable Outcomes

Measurable, effective outcomes

Nine has footy covered, no matter the code.


There's only one place you can unlock the marketing power of Australia’s biggest codes – and that’s right here with Nine and the Wide World of Sports.

From the main screen on Channel 9, streaming on 9Now, to print and digital extensions and weekly coverage across Nine Radio, footy on Nine is unrivalled, and here to connect with millions of Australians.

The opportunity to reach and engage footy fans, no matter the code, has never been easier.

 

Through footy, we can help your brand deliver real, measurable results.


Great advertising goes hand in hand with great content – it drives real, measurable results.

At Nine, harnessing a combination of content, data and technology, we can provide you with the right ingredients to deliver the most effective advertising outcome and ensure marketing is viewed as a growth engine for your business success.

 

Television & BVOD

Footy on Nine in 2021


Nine’s Wide World of Sports continues its commitment to redefining sports broadcasting and enabling brands to harness the power of the most exciting sporting moments of the year.

The 2021 NRL series, along with the crowning jewel of rugby league, the State of Origin, will present an unrivalled marketing platform for brands to connect with millions of fans, bringing with it Nine’s best-in-class coverage and leading innovations.

In 2021, Rugby Union is now screened to the masses through a total television solution ensuring fans won’t miss any of the action; and now it’s all in one place. From Super Rugby to Club Rugby, from the Wallaroos to the Wallabies, there is literally no place like Nine to reach and engage more Australians through the power of sport.

NRLFinals

Make your brand famous with the NRL Finals

The NRL Telstra Premiership Finals will provide viewers with four massive weeks of action. Presenting an unrivalled marketing platform for brands to connect with millions of fans, the NRL Finals Series delivers blockbuster results year after year.

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Underpinned by the best in sport entertainment and news

Radio

Footy on Nine Radio

Nine Radio is a direct line to the footy fans of the nation. Serving up the biggest and best footy Australia has to offer, with world class analysis and all the action on and off the field. Nine Radio allows you to create a deeper connection with fans on the way to the ground and extend conversations throughout the season. The power of talk will be unrivalled every week, across every game.

The Continuous Call Team brings you the footy action throughout the NRL season, headlined by some of the game’s greats and expert commentators.

When it comes to AFL, Nine's 3AW and 6PR Football stations are second to none. With longer pre-game and post-game than anyone else in town, our radio footy coverage is unmatched.

Publishing

Nine's premium digital and publishing brands

Nine's publishing assets (print and digital) have a legacy of comprehensive footy coverage with all major games across three codes covered and analysed by some of the best in the business.

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Digital

Nine Digital's Wide World of Sports 

When it comes to digital, Wide World of Sports has the platform to create a deeper connection with footy fans across online, podcast and social.

There is unmatched opportunity to connect with over four million sports enthusiasts through Nine’s digital assets and the power of wwos.nine.com.au 

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And that's not all Nine has to offer footy fans...

StanSport&Nine

We've recognised that audience habits are changing and we've changed with them by combining Nine's free-to-air assets with Australia's leading local SVOD service, Stan.

For the first time, Nine, Gem and 9Now will broadcast the entire rugby offering on FTA, from grassroots Rugby all the way to the Wallabies. Rugby fanatics can connect and engage with every game of rugby in 2021 on Stan Sport.

The launch of Stan Sport enables Nine to deliver a “whole of television” approach to footy by offering extensive live and on-demand coverage to Stan subscribers, as well as making select premium events available on Nine’s FTA television channels.

The move will allow Nine to choose the most appropriate platform for sport in 2021 and beyond.

There's no place like Nine. It's Your Footy, Your Way.

Get in touch!

Contact us for more information on how your brand can leverage the power of Nine to deliver real business outcomes.

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Tennis on Nine 2024

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Tennis on Nine in 2024 holds the promise of surprise, suspense and success.

Our national and international hosts will bring Aussies all the entertainment, updates, news and more. Our experts, covering a time for fans, new records, new stars and new stories like nowhere else can.

All this, across Nine’s multi-platform touchpoints will put your brand at the heart of the action - driving real, measurable impact.

Tennis on Nine in 2024 - The moment is NOW. 

To find out what your brand can achieve with a Tennis on Nine partnership, request a tailored response to help realise your marketing objectives.

The drama intensifies NOW

If the history of tennis tells us anything, it’s that there’s always another outstanding generation to redefine the game, delivering an even more exciting competition to watch, with a dynamic mix of creative young players.

That generation is here, and they are dominating now.

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USOpen
Wimbledon
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The time is NOW

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Nine is the only place in the country where you can access all four grand slams. 

Covering the greatest matches, played on the sport’s grandest stages. From the blue courts of Melbourne's Australian Open, the orange clay of Paris at Roland Garros, to the green grass of Wimbledon and the hard courts of the US Open in New York.

Broadcasting the best of global tennis, all year round

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Aussies use multiple touchpoints to consume their tennis content of choice.

The festive and competitive energy of the tennis transcends our broadcast, reaching into every content platform. We ensure, for those tuning in at home, in the car, on their way to work or in a coffee shop, that they get the best seat in the house every time.

Our coverage will keep Aussies up to date with those on the ground, driving the ultimate engagement in your brand story.

Source: Roy Morgan Research; people 14+ for the 12 months ending June 2023.

Nine's total tennis media coverage will reach

92% of Australians

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One unified content ecosystem

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TOTAL TELEVISION

Across our television offering, fans wake up in the morning to the TODAY Show to catch up on AO updates. Staying with us for our morning show, which sets up the day with all the previews, analysis and entertainment. And of course, all the Tennis highlights, in-depth opinion and feature stories are all covered across our weekly panel shows, Cross Court and Sports Sunday.

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TOTAL PUBLISHING

Nine's publishing coverage is where the conversation starts about players' journeys, the evolution of the sport and the wider tennis community. We focus on serving in-depth content to our readers so they can consume a product that goes well beyond the headlines. Digitally we keep our finger on the pulse with live blogs, and beyond the court coverage of key matches from our team of expert writers.

Tennis_TotalAudio

TOTAL AUDIO

Our audio proposition is a direct line to the tennis fans of the nation. Every week, we’ll serve up in-depth game analysis with daily tournament coverage and expert commentary from our talent. Nine Radio allows you to create a deeper connection with fans through our live on-ground broadcasts and extend conversations throughout the tournaments. Plus 9News Podcast and WWOS Updates podcast will be sharing daily AO updates over the tournament.

Source: VOZ Data 4.0 © OzTAM Pty Limited [2023], NATIONAL, Network Nine + Affiliates + BVOD, Cumulative Reach, Total TV, Linear TV, BVOD, Total People, P25-54, P18-39, contains "2023 Australian Open", "2023 AO", 16/01/2023-04/02/2023, Con 7, BVOD based on when watched. Source: Roy Morgan Research; people 14+ for the 12 months ending June 2023. GfK Radio Ratings, SMBP Survey 1 2023, Mon-Sun 12MN-12MN, Cume (000s), Nine Radio - 2GB, 3AW, 4BC, 6PR, AP10+.

Every media touchpoint, underpinned by Nine's leading data infrastucture

TennisConsumer

Signed-in users

Increase media efficiencies

68 targeting segments across 9 verticals

Australia's

Driving audience enrichment

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Your moment is NOW

We take great pride in our content expertise to create world-class entertainment for all of Australia. This is underpinned by our marketing solutions team, Powered, which is built specifically to help your brand grab hold of the BIG marketing moments.

What does this mean? We can help with brand or media strategy, consumer insights or maybe even something as specialist as market-mix modelling and econometrics.

You might need a new creative strategy or production of advertising material across TV, Audio, Print, Digital or Social. Or maybe you want to better understand how your brand, your products and your financial expertise can be integrated into our content.

No matter the challenge, Powered have the expertise, all in house.

Alja
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Nine's ecosystem will be chanting tennis all summer long

and your brand can be immersed in every touchpoint, for every audience.

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Nine's ecosystem will be chanting tennis all summer long

and your brand can be immersed in every touchpoint, for every audience

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Shall we Gin?

At the Australian Open 2023, Gordon’s Gin was the official gin partner of the tournament for the second year, with an on-ground activation and product within the grounds of Melbourne Park.

The Creative Solutions team at Powered pitched the idea of extending the campaign across the Nine ecosystem at several cross-platform touch points, to emphasise the Gordon’s Gin partnership with the AO and the key on-ground concept, 'Shall we Gin?'.

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Total Instagram reach (Jan 19 & 27)

Time on page on Immersive Article (3x higher than industry average)

Views on Immersive Articles

Total newsletter view count (across feature 1 & 2)

Looker Studio (Snowplow) 2023 @wwos Instagram 2023. @goodfoodau Instagram 2023

Over delivered by 60%

on reach for each content clip across Wide World of Sport social

Harness the power of Tennis on Nine in 2024

For further information, please contact your Nine representative or complete the form, and a member will be in touch.

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