Rugby on Nine

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UNLOCK THE POWER OF
RUGBY ON NINE IN 2022

Nine is the home of Rugby Union. Reaching more fans than ever before across the year. A major global sport and truly multi-cultural game, which connects Australia with the rest of the world on an international stage.

It's the game they play in heaven, and Rugby on Nine in 2022 will see fans feasting on an unrivalled commitment to premium Rugby content spread across our Television, Radio, Digital and Print offering.

Featuring a commentary team lineup of Rugby Union superstars and experts led by Roz Kelly and Nick McArdle, Wide World of Sports will produce every game shown on Nine and Stan Sport, with cutting-edge technology and studios that offer the best possible experience for Rugby fans.

To find out what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

Check out what's to come for Rugby on Nine this season...

Rugby Union is a compelling platform for brands - offering authenticity, excitement and connection with millions of highly engaged fans.

From the Rugby purist to the casual viewer, Nine covers all the action - with broadcasts of Wallabies and Wallaroos test matches, plus a Super Rugby Pacific match every Saturday night live on 9Gem throughout the season.

And with Nine's WIN network partnership, it really is a sport that touches all corners of the community.

CAPTIVATING MORE HIGHLY ENGAGED FANS THAN EVER BEFORE

Reached 4.8 million Aussies in 2021
Metro + Regional 

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Record breaking Super Rugby AU Final in 2021

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Reached over the duration of The Rugby Championship in 2021

Source: OzTAM Metro + Regional Data, Nine Network, Cumulative Reach, Super Rugby, July Test, Bledisloe Cup, Rugby Championships, 19/2/2021 – 2/10/2021, YOY v Channel 10 Super Rugby 2020, Consolidated 7 data.

RUGBY ON NINE CONNECTS WITH HEARTLAND AUSTRALIA

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Super Rugby Regional Viewers in 2021

Rugby Championship Regional viewers in 2021

Source: OzTAM Regional Data, Nine Network, Total People, People 25-54 & Men 18-54, Cumulative Reach, Super Rugby, July Test, Bledisloe Cup, Rugby Championships, 19/2/2021 – 2/10/2021, Consolidated 7 data.

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Rugby Storytelling Across Nine's platforms

Nine broadcasts every game with an always on strategy across 9, 9Gem and 9Now, including amplification across our news and current affairs portfolio as well as the Today Show, weekly updates on Nine Radio, in depth analysis within our publishing mastheads, alongside Stan Sport for the Rugby purist who wants to see every single game in high definition, live and on-demand.

Rugby - TV Amplification

TV

Network amplification across Today Show and Nine's News and Current Affairs.

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RADIO

Weekly code updates from Nine's Rugby commentary team across WWOS radio on 2GB and 4BC.

Rugby - Publishing

PUBLISHING

Sydney Morning Herald and Age Rugby page views up 23% year-on-year.

Rugby - WWOS

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With dedicated columnists and reporters.

2.6 Million Unique Visitors
4.6 Million Visits
1.5 Million Total Streams

Rugby - Social

SOCIAL

3x Rugby social channels up 120% year-on-year. 

Source: Roy Morgan database ending June 2021. OzTAM Metro + Regional Data, Nine Network, Cumulative Reach, Super Rugby, July Test, Bledisloe Cup, Rugby Championships, 19/2/2021 – 2/10/2021, Consolidated 7 data.​ GfK Radio Ratings, SMBP Survey 6 2021, Mon-Sun 5.30am-12MN, Cume (000s), Nine Talk Radio – 2GB, 3AW, 4BC, 6PR; Nielsen Consumer and Media View National Online Survey S03 2021. Fused April 2021; Roy Morgan Asteroid single source database for the 12 months ending June 2021.​ Adobe Analytics, WWOS – Rugby, 19/2/21 – 4/10/21, unique visitors, visits, page views; Internal Brightcove data, WWOS – Rugby, 19/2/21 – 4/10/21 total streams, viewed minutes

One Network covering all the action

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Realise Big Ideas
and drive results
for your brand

Big ideas make brands famous.
As does the power of premium sporting content.

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best Rugby Union content. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.

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ISUZU LEVERAGED A CROSS-MEDIA RUGBY PARTNERSHIP TO DELIVER HIGH IMPACT MARKETING MOMENTS

Nine x Isuzu

CHALLENGE: At the heart of every Isuzu lies a tried and tested DNA of a refined combination of power, efficiency and reliability. In 2021 Isuzu wanted to bring this to life through the launch of the latest Isuzu D-MAX and MU-X, and to ultimately connect their product with a male audience.

SOLUTION: Rugby on Nine was identified as the perfect sporting vehicle to support Isuzu, over 33 weeks, through compelling storytelling across our Total TV offering - including Channel 9, 9Now and Stan Sport, alongside print executions and radio integrations.

RESULTS: Utilising Nine's Rugby Union coverage, Isuzu put their brand message at the heart of the action - with a campaign consisting of a pre-match Game Changer TVC, Live Break TVC, Billboards, Half time Key Moment, Radio integration and much more.

PUT YOUR BRAND AT THE HEART OF THE ACTION WITH RUGBY UNION ON NINE IN 2022

Sports marketing is a powerful tool that many brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the ability to connect brands with fans.

There is plenty of opportunity available to grow your brand through the power of Rugby Union on Nine in 2022. We're up for the challenge. Brief us today.

Rugby Scale

To find out more about what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

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Tennis on Nine 2022

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We are the home of tennis


Tennis on Nine in 2022 is packed with excitement. From the Australian Open to Roland Garros and Wimbledon, Aussie fans just can’t get enough.

And our tennis offering doesn't stop there. Nine and Stan Sport have recently secured rights to the US Open, bringing all the action from one of the oldest tennis championships in the world - the big names, thrilling matches and great stories live from New York City in 2022. Making Nine the exclusive home of all four tennis Grand Slams.

Here at Nine’s Wide World of Sports, we can help you take advantage of the summer’s biggest marketing platform, and be part of the world’s biggest tennis tournaments all year round.

Recap on our Tennis on Nine launch here

In conversation with Jim Courier, Craig Tiley and Jelena Dokic

Brent Williams – Director of Sport, Nine talks tennis on Nine in 2022

How brands can leverage the tennis to realise better marketing outcomes

What you need to know

There's nothing like tennis on Nine in 2022


After almost two years of living with a global pandemic, 2022 promises to be a real turning point. With majority of Australians vaccinated, COVID is not yet gone but we have adapted -and we've learnt to live with it in a way that enables us to get on with our lives without the turmoil of lockdowns.

Nine’s Summer of Tennis is the place to be for a new era in our lives and a new era in tennis.

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12.5 MILLION AUSSIES
WATCH RECORD BREAKING AUSTRALIAN OPEN 2022

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Highest commercial shares in OzTAM history

Highest rating Women’s Final of all time

Highest rating Doubles match of all time

636 million mins streamed on 9Now – up 163% YoY

REGIONAL YEAR-ON-YEAR AUDIENCE GROWTH

+46.3%

TOTAL PEOPLE

+48.9%

P25-54

+48.9%

P25-54

+48.3%

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Michael Healy, Nine’s Director of Television, said:
“The Australian Open is the undisputed number one summer sport and we’re thrilled that so many viewers tuned in across the tournament, including record breaking figures for the Women’s Final and Men’s Doubles Final. Last night’s epic Men’s Final was the highest rating in four years. Our BVOD numbers also set a new Australian Open record, with 227,000 viewers live streaming the Men’s Final on 9Now and almost 250,000 viewers live streaming the Women’s Final on 9Now. I’d like to commend Craig Tiley and everyone at Tennis Australia for staging such a magnificent event as well as the entire Wide World of Sports team for their brilliant coverage.”

Source: REACH: OzTAM Metro + Regional TAM data, 17/01/2022 – 21/01/22, Nine Network + Nine Network Content Affiliates, Total People, Reach, contains “Australian Open”, Con 7 as at 01/02/2022. HIGHEST SHARE: OzTAM Metro 5 City, 31/12/2000 – 31/01/2022, 5 City Metro, Network Nine, Network Seven, Network 10, Total People, P 25-54, P16-39, Commercial Share, 18:00 – 23:59, Consolidated 7 as at 01/02/2021. WOMEN’S FINAL: OzTAM Metro + Regional TAM data, 2001 – 2022, Seven Network + Seven Network Content Affiliates and Nine Network + Nine Network Content Affiliates, overnight data, please note Women’s finals were not split out for 2001 – 2003. MEN’S DOUBLES FINAL: OzTAM Metro + Regional TAM data, “DOUBLE” Sub Genre: Tennis, Seven Network + Seven Network Content Affiliates and Nine Network + Nine Network Content Affiliates, overnight data. 9NOW: OzTAM Live VPM, Australian Open, 17/1/2022 – 30/1/2022 v 8/2/2021 – 21/2/2021, metric minutes, includes coviewing on connected tv devices. 28/1/22 – 30/1/22 based on pre logs.

Source: Regional TAM (Combined Agg Mkts), 2022 (17 Jan – 30 Jan) vs 2021 (7 Feb – 21 Feb 2021) “AUSTRALIAN OPEN” excl PRE/POST/REPLAY/PRESENTATION/-GO!, 9Gem content from D1-8 only, Nine Network Content Affiliates, AUD, Total People, overnight data.

Nine's premium tennis offering brings brands closer than ever to the heart of the action

We have invested heavily in our content and total TV strategy, securing Nine’s position as the home of tennis in 2022 – covering every court, every game, every minute.

From our broadcast and BVOD coverage through to our leading digital and publishing assets, along with radio, we connect the dots across Nine’s complete tennis ecosystem.

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SportTalent

Our tennis talent is the best in the world, the true experts

We’ve got the best tennis talent in the world in our all-star team of commentators and experts. They tell the stories behind the game, because we have unrivalled access  to the players like no-one else.

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Realising
Big Ideas

Tennis is a great opportunity to realise big ideas that make advertising famous. Let’s take a closer look at how brands effectively used the power of the Australian Open 2022 to deliver their marketing dreams. 

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Challenge

Launch the Galaxy 21 Series by embedding it into Australian culture, while creatively showcasing how it sets the bar in smartphone photographic capability.

Solution

Leverage Nine’s AO coverage for the new Galaxy S21as a canvas to creatively showcase its features, bringing the viewer closer to the action, whilst aligning Samsung with epic moments in play.

Results

Owning the coverage from every angle delivered exceptional results for Samsung S21.

+6% pts consideration

+15% pts those who agree that ‘Samsung Galaxy smart phones have the best quality camera’

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Harness the power of Tennis on Nine in 2022.

For further information contact your Nine representative, or complete the form and a member of the team will be in touch.

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Footy On Nine

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Unlock the marketing power of footy on Nine

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Footy cuts deep into our culture and community. It’s powerful because it’s real. It’s powerful because it’s unscripted, and it's powerful because the stories live on long after the stadium lights go down.

Nine offers the best in sport marketing, all in one place.

Unrialled Scale & Connection

Unrivalled scale & connection

Best Story Tellers

Australia’s best storytellers

World Class Execution

World class creative & execution

Measureable Outcomes

Measurable, effective outcomes

Nine has footy covered, no matter the code.


There's only one place you can unlock the marketing power of Australia’s biggest codes – and that’s right here with Nine and the Wide World of Sports.

From the main screen on Channel 9, streaming on 9Now, to print and digital extensions and weekly coverage across Nine Radio, footy on Nine is unrivalled, and here to connect with millions of Australians.

The opportunity to reach and engage footy fans, no matter the code, has never been easier.

 

Through footy, we can help your brand deliver real, measurable results.


Great advertising goes hand in hand with great content – it drives real, measurable results.

At Nine, harnessing a combination of content, data and technology, we can provide you with the right ingredients to deliver the most effective advertising outcome and ensure marketing is viewed as a growth engine for your business success.

 

Television & BVOD

Footy on Nine in 2021


Nine’s Wide World of Sports continues its commitment to redefining sports broadcasting and enabling brands to harness the power of the most exciting sporting moments of the year.

The 2021 NRL series, along with the crowning jewel of rugby league, the State of Origin, will present an unrivalled marketing platform for brands to connect with millions of fans, bringing with it Nine’s best-in-class coverage and leading innovations.

In 2021, Rugby Union is now screened to the masses through a total television solution ensuring fans won’t miss any of the action; and now it’s all in one place. From Super Rugby to Club Rugby, from the Wallaroos to the Wallabies, there is literally no place like Nine to reach and engage more Australians through the power of sport.

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Make your brand famous with the NRL Finals

The NRL Telstra Premiership Finals will provide viewers with four massive weeks of action. Presenting an unrivalled marketing platform for brands to connect with millions of fans, the NRL Finals Series delivers blockbuster results year after year.

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Underpinned by the best in sport entertainment and news

Radio

Footy on Nine Radio

Nine Radio is a direct line to the footy fans of the nation. Serving up the biggest and best footy Australia has to offer, with world class analysis and all the action on and off the field. Nine Radio allows you to create a deeper connection with fans on the way to the ground and extend conversations throughout the season. The power of talk will be unrivalled every week, across every game.

The Continuous Call Team brings you the footy action throughout the NRL season, headlined by some of the game’s greats and expert commentators.

When it comes to AFL, Nine's 3AW and 6PR Football stations are second to none. With longer pre-game and post-game than anyone else in town, our radio footy coverage is unmatched.

Publishing

Nine's premium digital and publishing brands

Nine's publishing assets (print and digital) have a legacy of comprehensive footy coverage with all major games across three codes covered and analysed by some of the best in the business.

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Digital

Nine Digital's Wide World of Sports 

When it comes to digital, Wide World of Sports has the platform to create a deeper connection with footy fans across online, podcast and social.

There is unmatched opportunity to connect with over four million sports enthusiasts through Nine’s digital assets and the power of wwos.nine.com.au 

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And that's not all Nine has to offer footy fans...

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We've recognised that audience habits are changing and we've changed with them by combining Nine's free-to-air assets with Australia's leading local SVOD service, Stan.

For the first time, Nine, Gem and 9Now will broadcast the entire rugby offering on FTA, from grassroots Rugby all the way to the Wallabies. Rugby fanatics can connect and engage with every game of rugby in 2021 on Stan Sport.

The launch of Stan Sport enables Nine to deliver a “whole of television” approach to footy by offering extensive live and on-demand coverage to Stan subscribers, as well as making select premium events available on Nine’s FTA television channels.

The move will allow Nine to choose the most appropriate platform for sport in 2021 and beyond.

There's no place like Nine. It's Your Footy, Your Way.

Get in touch!

Contact us for more information on how your brand can leverage the power of Nine to deliver real business outcomes.

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