More Australian travellers are conscious of their footprint, both environmentally and financially, when they arrive at their destination. In fact, the idea of being conscious of their footprint was the second most important consideration after the destination itself, per Airbnb and studies by The Economist, Mowszowski said. “The whole idea is that you have a reduced footprint.” There’s a fashion brand in Portugal, for example, ISTO, that offers travellers tours of its factory to educate them on the supply chain and manufacturing process. “It’s really interesting when you think about regenerative travel through a holistic proposition of what’s happening globally,” Mowszowski said. “Because that’s where the riches are to be made from a travel sector point of view to cater to that appetite within Australia and globally.”

It’s “a bit of a reset”, Groundwater added. “The pandemic gave everyone two years to basically sit back and consider the way they travel and the way they want to travel in future, and the effect that their travel has been having in the past on the world,” he said. “It’s driven by the brands at the moment, by travel companies, by tour companies, by media as well. This is becoming very important as we look towards the future.”