9News 2024


Australia's most trusted news

9News is Australia’s premier, centrist news and current affairs service. When Australians want to make sense of their world, they can trust in 9News to deliver accurate, authentic and reliable reporting. Local stories about their suburb and their state, 9News focuses on the stories that matter to Australians. ​

Reaching an average of more than 20 million people each week, with over 20 hours of original news content produced daily, Nine’s national news and current affairs footprint is connecting with more Australians on more devices, when and how they want it.

Source: TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 01/01/2023 - 16/12/2023, Cumulative Reach, Nine News, Nine News 6:30, Total People, P 25-54, GS 18+, Total TV, Consolidated 7 (As at 19/12/2023). TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 01/01/2023 - 16/12/2023, Cumulative Reach, Nine News, Nine News 6:30, Nine News Saturday, Nine News Sunday, Total People, P 25-54, GS 18+, Total TV.

The voices of their cities

One interconnected ecosystem
to consume Your News


Across linear, 9Now, 9News.com.au or social - 9News is connecting with more Australians across more devices


Nine’s flagship 6PM Bulletin attracts a consistent Total TV audience each night 


Source: TVMAP VOZ Ranking Report, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 01/01/2023 - 16/11/2023, Average Audience, Total People, P 25-64, GS 18+, Total TV, Consolidated 7.​​


Source: TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 01/01/2023 - 16/12/2023, Cumulative Reach, Nine News, Nine News 6:30, Total People, P 25-54, GS 18+, Total TV, Consolidated 7 (As at 19/12/2023). TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 01/01/2023 - 16/12/2023, Cumulative Reach, Nine News, Nine News 6:30, Nine News Saturday, Nine News Sunday, Total People, P 25-54, GS 18+, Total TV.

9News viewership on 9Now is just getting bigger

increase in viewership across 9Now over the last 4 years 

9News is in the top 3 programs each night for 9Now

incremental audience across people 25-54 on BVOD

Source: OzTAM Live VPM, 6pm News Hour Mon-Fri, 6pm News Hour Sun-Sat, Nine's Afternoon News, Nine's Morning News, 2020- 18 Dec 2023, includes coviewing on connected tv devices.​


Engaging with audiences wherever they choose

Harnessing the power of social and digital media, 9News is connecting with younger Australians in record numbers. An unrivalled news leader, 9News is Australia’s most engaged news brand across Facebook, Instagram and TikTok.

For the best news, with an unwavering commitment to truth and fairness, turn to 9News in 2024.

Happy pretty elder woman using digital tablet computer at home, reading electronic book, talking on video call, enjoying online communication, domestic Internet technology

Page views

147M unique visitors
85M streams



1.6B video views
60.5M engagements



More than double the video views YoY with a total 605M video views


Page views

Fastest growing social platform with 483M video views in past 12 months.
18% increase in average watch time YoY



238M video views
9.1M hours of watch time

IRl ExamplesSpread

Source: Meta Business Suite and Brandwatch Measure Analytics Feb 2022 - January 2023. Adobe Analytics and Brightcove Analytics Feb 2023 - Jan 2024 

Align your brand to the power of 9News
Premium Partnership Opportunities

Major Partnership


Leverage 9News IP by placing your brand logo On 9News studio screens.

With accompanying "Brought To You By" verbal, lead into a True-First-In-Break TVC within a 9News- branded frame featuring the upcoming live headlines. This opportunity presents your brand as a true partner of the 9News bulletin.

What’s On


"What’s On" enables your brand to promote events and experiences through a bespoke branded content piece within a 9News- branded frame.

Created specifically for each local market, this execution aims to engage audiences about upcoming events in their local city.

Weather Countdown


Contextually align your key messaging within a 9News branded Weather Countdown frame. Feature your TVC, which runs True-Last-In-Break, leading into the 6PM News Weather Report.

Billboard Sponsorship


9News-branded billboard featuring your client’s TVC and bespoke 'Brought To You By' message.

There is opportunity to align the billboard to the major headlines in break one or the key categories of Sport, Weather or Finance.

To find out what your brand can achieve with 9News, request a tailored response to help realise your marketing objectives.

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The Return of the All Stars: The Voice in 2019 set to be Bigger than ever

Year after year, millions of viewers flock to their TV sets to follow some of the nation’s most talented singers chasing their dreams on one of Australia’s biggest reality shows, The Voice on Nine.

Now in its eighth season, The Voice continues to unearth singing talent, and this year it will bring some new surprises, with the return of previous all-star contestants set to shake up the format, says Nine’s Head of Content, Production and Development, Adrian Swift.

“We are never going to mess with that central idea, but this year we are bringing back the all stars. Over the years brilliant singers have been knocked out of The Voice along the way. Sometimes they weren’t confident enough, sometimes it wasn’t their best performance the day they were on stage. So this year they’re coming back.”

The eighth season of The Voice will see 10 all stars returning to compete with the new pool of talent.

“We think this new dimension will make it really interesting, seeing people you know and love from the past seven seasons of The Voice coming back to try and turn a chair again,” said Swift.

Competition for the new season of The Voice will be fierce, with the talent continuing to improve as the search spans far and wide across the nation.

“We’re blessed in this country because we’ve still got an untapped reservoir of great singers and performers.”

While the central concept of The Voice won’t be changing, audiences can expect new surprises in the latest season which launches in Q2 of 2019.

The 2019 season sees Guy Sebastian in one of the spinning red chairs, joining last year’s panel of coaches, Delta Goodrem, Kelly Rowland and Boy George. The homegrown star, who came out of a pop reality contest himself, is set to bring an exciting and fresh lens to The Voice.

“Guy brings currency because he’s got hits in the charts right now, and if there’s someone on the panel who can give real tips of the moment, take someone with genuinely raw talent and bring them into the centre of the music industry, it is Sebastian,” Swift said.

Season seven of The Voice last year delivered Nine a national cross-platform of 1.7 million viewers, and The Voice app proved how much people want to be involved in the judging process, with 3.5 million votes cast – and 2019 is set to be even bigger.

Watch The Voice on 9Now or catch up on exclusive content on the Show site.

With some of the biggest star power in the world, season eight of The Voice is set to ignite the Australian entertainment industry once more.

“When you’ve gone from singing in the shower to singing in front of Kelly, Delta, Boy George and Guy, that’s quite a moment, and I love that moment being on Nine,” Swift added.


Lego Masters: Much more than just Lego

Nine is set to start the second quarter with a new franchise, Lego Masters, hosted by Hamish Blake, which promises audiences a different type of reality show.

Speaking about the audience for the new format show, Nine’s Head of Content, Production and Development, Adrian Swift, argued it was important to understand that Lego Masters is more than just children’s entertainment. 

Lego Masters is our newest show, and while it’s all about Lego, there’s a whole lot more to it. It’s about people who love Lego and can genuinely tell a story with those little bricks,” says Swift.

“This is not a kids show. It’s for anyone who has ever loved Lego, picked up a brick and built something with it, or even trodden over it in the middle of the night.

Nine announced it would launch Lego Masters in 2019 following its success internationally.

With $100,000 in prizemoney on offer and 2.5 million Lego bricks at their fingertips, the possibilities for the Lego Masters contestants are mind-boggling. Throughout the show the participants consistently impress with their creativity and ingenuity, all in an effort to claim the Lego trophy.

Swift says the key ingredients are the participants, who are set to take everyone by surprise. 

“I think the audience for Lego Masters will be mixed. What’s really important is for people to understand is that it’s a show for people who really love achievement at its most pure.

 “The contestants have skills that very few of us have. What they can do with Lego, the best singers do on The Voice. They’re people with design and building ability, creativity and imagination, and everyone will love it. I think all of us can just stand back and take out hats off to their brilliance.

Swift said Hamish Blake will provide fun and energy to Lego Masters.

“Because he’s so new to this sort of television he brings warmth, charm and humour that we’ve rarely seen on a reality show in Australia. He really sets this show apart as a host who makes you smile.”

Swift also pointed to the involvement of Ryan “The Brickman” McNaught – the only accredited official Lego builder in the Southern Hemisphere.

“What that man does not know about Lego, Mr Lego himself wouldn’t know,” Swift said, noting how McNaught is one of only 14 LEGO certified professionals in the world.

“What I love is the massive scale that these contestants can achieve with something that starts out so small.”