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Powered is Nine’s marketing services team, built specifically to help brands grab hold of big marketing moments that are amplified through amazing content.

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Our team of strategic thinkers develop the solution to your challenge.

Implementing a variety of disciplines, we work with clients to gain a deep understanding of your business and what you stand for, enabling us to select the right environments across our vast storytelling ecosystem in broadcast, print, digital and radio.

Powered can be an end-to-end solution - whether you need support with strategy, creative development and production, content integration and content marketing know-how, or closing the loop to determine how effective your campaign was. We're here to help.

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We can help you realise big effective ideas.

Don’t just take our word for it…
Check out how we have helped brands tell their story.

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How do we realise big ideas?

Powered offers two collaborative workshop formats: Powered Hacks and Sprints. Powered Hacks were developed to solve major long-term marketing challenges. Powered Sprints, as the name suggests, is a shorter workshop format, with the final creative proposal wrapped up in four week's or less.

Whether launching a product, growing an audience group or exploring new ways to integrate with Nine’s TV, Radio, Digital and Print platforms, a Powered Hack can unlock big ideas for brands.

A Powered Hack brings together a diverse group of people to create new solutions to old problems. This approach provides an opportunity for your teams to hear a variety of different opinions and thinking. The goal is to open up new ideas and possibilities for your brand.

Download Powered Hack Booklet

A Powered Sprint is our newest workshop format: a fast-paced, interactive 90-minute session between Powered, brands, media and creative agencies.

They have been designed to accelerate more frequent & efficient collaboration between marketers, media planners, strategists & creatives - whilst also bringing back our love for workshopping big ideas with our clients.

Powered Sprints are led by our incredible strategists and creative thinkers within Powered, and are quickly shaped to suit the needs of the client, agency or brief.

Download Powered Sprint Booklet

Whether launching a product, growing an audience group or exploring new ways to integrate with Nine’s TV, Radio, Digital and Print platforms, a Powered Hack can unlock big ideas for brands.

A Powered Hack brings together a diverse group of people to create new solutions to old problems. This approach provides an opportunity for your teams to hear a variety of different opinions and thinking. The goal is to open up new ideas and possibilities for your brand.

Download Powered Hack Booklet

A Powered Sprint is our newest workshop format: a fast-paced, interactive 90-minute session between Powered, brands, media and creative agencies.

They have been designed to accelerate more frequent & efficient collaboration between marketers, media planners, strategists & creatives - whilst also bringing back our love for workshopping big ideas with our clients.

Powered Sprints are led by our incredible strategists and creative thinkers within Powered, and are quickly shaped to suit the needs of the client, agency or brief.

Download Powered Sprint Booklet

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Powered Studios is a full-service creative team crafting content across print, digital, social and TV.

We’re experts and innovators with the capacity to produce everything from high-end brand TVCs to native articles, video and social content. We have proven effectiveness in engaging audiences and brands.

As part of Nine, we have access to credible talent, state-of-the-art production facilities and a portfolio of assets across print, digital, social and TV to cut through the noise and make an impact. Consider Powered as an integrated, yet independent, production powerhouse that will create content to make a memorable impact both on and off our networks.

What we do:

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Deliver your message with high-end brand TVCs. We offer full production, including access to international talent and state-of-the-art facilities.

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What we know about advertising effectively

Advertising is a blend of art and science and it grows businesses, but how?

We bring together what we know about advertising effectiveness from research around the globe, including our own experience working with local brands across Nine’s channel assets of TV, Digital, Radio and Print.

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Powered Enterprise is the senior brand and business consultancy within Powered, built to advise the C-Suite to help our clients accelerate growth.

Start-ups, scale-ups, legacy brands repositioning and those on the sustainability journey are just a few of the clients who have engaged with Enterprise to develop and execute their communications strategies.

Powered Enterprise is led in Melbourne by Nicki Kenyon, former GM of Marketing for Visit Victoria. Nicki has held executive leadership and change management roles for global corporations and start-ups within the travel, financial and technology sectors, including Mastercard, Visa and Facebook. She also sits on the board of the Australian Grand Prix.

Accountable marketing is critical, says Kenyon. The content, data and technology convergence that Nine offers not only maximises marketing effectiveness but enables our clients to see the business results.

In Sydney, Michele O’Neill heads up Powered Enterprise, having returned to Australia after more than 30 years in global strategy roles with IPG and WPP agencies. She is also an alumna of Said Business School’s Sustainable Leadership program and an adjunct professor in Communications at Boston University.

Finding compelling and distinctive ways to engage and move people is at the heart of how Nine, across all its platforms, can help businesses grow. The potential for alchemy is powerful when we can help brands build and amplify big organising ideas that connect with our audiences.

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(L-R) Liana Dubois, Nicki Kenyon, Michele O'Neill

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Thought Leadership

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Powered Unpacked is a monthly series where we unpack issues challenging marketers, and share solutions and perspective to help overcome it.

Catch up on the latest episodes of the series below:

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Powered Predicts showcases 12 emerging trends in media, marketing and advertising helping you navigate 2022 with a little more confidence.

Powered Predicts is the result of a year-long trend-tracking project, led by the Strategy & Insights team from Powered by Nine.​ Showcasing emerging trends from the world of media, marketing and advertising, Powered Predicts was created to help brands and their agencies explore the future without the need for a crystal ball. ​

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Get in touch with the Powered by Nine team now to realise your marketing dreams.