Put your brand at the heart of premium content with Nine

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Great advertising goes hand in hand with great content - it drives real, measureable results.

At Nine, harnessing the right combination of content, data and technology, we can provide you with the right ingredients to deliver the most effective advertising outcome and ensure marketing is viewed as a growth engine to your business success.

With a range of content vehicles spanning news, sport, entertainment and lifestyle, we have a range of integration solutions on offer to ensure your brand remains top of mind long after your content has run.

Success is underpinned by content Australia loves to watch

And the biggest marketing moments are still to come!

When it comes to providing Australia's best video and cross-platform content opportunities that deliver real business outcomes, the answer is Nine.

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Australia's leading
Broadcast Video on Demand Platform


Minute share YTD, 2021

Did You Know?

7.6 billion minutes of content have been streamed year to date on 9Now, +27.6% higher than its nearest competitor (Seven).

Source: OzTAM Live + VOD VPM, Share based on CFTA minutes, 1 January to 24 July 2021, includes coviewing on Connected TV  

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Beauty and the Geek

National average audience of 874K for the Grand Finale (Winner Announced). 


Reaching 1 in 4 (+1.99 million) across Regional markets. 

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Amazing Grace

No.1 Drama Series on Ch9


37 Million Total Minutes (Live+VOD) streamed on 9Now

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9News 6PM
News Hour (M-F)

Ch9 timeslot winner across all key advertising demographics


Reaching +1 million people weekly in Regional markets

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Ampol
State Of Origin
Game 1, 2 & 3

Average audience of 2.665 million (1.849M Metro | 816K Regional)


Reaching +2.2 million (30%) of people in Regional markets

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France v Australia
eToro Test Series

Reached a combined 3.105 million (2.111M Metro | 994K Regional) in 2021


Across Regional markets, Game 3 delivered an average audience of 198K with +4.8% growth for People 25-54 on the highest test match on CFTA TV in regional markets in 2020 (Wallabies v Argentina)

Source: State of Origin: OzTAM Metro (5CM) + Regional TAM (CAM), 09/06/21-14/07/21, “STATE OF ORIGIN” match only (Nine+Affiliates), Total Individuals, AUD, consolidated 7 data (at 29/07/21).Regional TAM (CAM), 09/06/21-14/07/21, “STATE OF ORIGIN” match only (Nine Affiliates), Total Individuals, Std 1 Min Cume Reach, consolidated 7 data (at 29/07/21). Beauty and the Geek: OzTAM Metro (5CM) + Regional TAM (CAM), 11/07/21-27/08/21, “BEAUTY AND THE GEEK” (Nine+Affils), Total Individuals, AUD, consolidated 7 data (at 27/07). Regional TAM (CAM) 11/07/21-26/07/21, "BEAUTY AND THE GEEK" (Nine Content Affiliates), Total Individuals, Std 1 Min Cume Reach, consolidated 7 data (at 27/07). 9News: 9NEWS: OzTAM Metro (5CM), Weeks 1-30 2021, Exact match of ‘NINE NEWS’ & ‘NINE NEWS 6:30 (Nine) vs programming on Seven & 10, 25-54/16-39/GS+CH, Dynamic Share %, consolidated 7 as at 29/07/2021. Regional TAM  (CAM), Weeks 1-30 2021, Exact match of ‘NINE NEWS’ & ‘NINE NEWS 6:30 (Nine Affils), Total Individuals, Std 1 Min Cume Reach (average by week), consolidated 7 as at 29/07/2021. eToro: OzTAM Metro (5CM) + Regional TAM (CAM), 07/07/21-17/07/21 “WALLABIES” (Nine Network+Affiliates), Total Individuals, Std 1 Min Cume Reach, consolidated 7 data (at 29/07/21). OzTAM Metro (5CM), 17/07/21 (vs France) vs 07/11/20 (vs New Zealand) “WALLABIES” (Nine Network/10 Network), Total Individuals, AUD, consolidated 7 data (at 29/07/21). Regional TAM (CAM), 17/07/21 (vs France) vs 21/11/20 (vs Argentina)“WALLABIES” (Nine Network/10 Network), Total Individuals, AUD, consolidated 7 data (at 29/07/21). 

Put your brand at the heart of premium content

SAY 'I DO' TO MARRIED AT FIRST SIGHT IN 2022

After reaching more than 2 million viewers with every episode in 2021, ratings juggernaut Married at First Sight returns to Channel 9 and 9Now for a ninth season next year, and is set to hit production soon.

No matter the category, no matter the business goal, Married at First Sight can deliver effective solutions for your brand. Discover the power of a premium content partnership with Married at First Sight and request a tailored response here.

Ways in for brands:

Product Placement

Talent Alignment

Integrated TVCs

Bespoke Integration

PUT THE POWER OF LOVE TO THE TEST WITH AUSTRALIA’S HOTTEST REALITY TV SHOW

Love Island Australia is a breakout hit, with its unique blend of humour, romance and drama reaching the unreachable and undeniably valuable Gen Z and Millennial audiences. It is the perfect platform for brands to push the boundaries in unexpected and creative ways – from one-on-one villa dates and group offsite excursions to product placement, integrated TVCs and much more.

Ways in for brands:

One On One Villa Dates

Trademark Challenges

Integrated TVCs

Group Off Site Excursions

The best in sport marketing
all in one place

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Here at Nine, we don't just serve up the main game, we connect Australia with a whole wide world of sports.

Sport cuts deep into our culture and community. It’s powerful because it’s real. It’s powerful because it’s unscripted, and its powerful because the stories live on long after the lights of the stadium go down.

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MAKE YOUR BRAND FAMOUS WITH THE NRL FINALS

Nine's Wide World of Sports continues its commitment to redefining sports broadcasting and enabling brands to harness the power of the most exciting sporting moments of the year. The NRL Telstra Premiership Finals will provide viewers with four massive weeks of action. Presenting an unrivalled marketing platform for brands to connect with millions of fans, the NRL Finals Series will bring with it Nine's best-in-class coverage and leading innovations.

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Rugby

THERE'S NO PLACE LIKE NINE AND STAN SPORT TO REACH AND ENGAGE RUGBY FANS

Nine and Stan Sports multi platform offering is demonstrating just how powerful it can be in reaching millions of Australians. We've brought together the best in the business to lead our commentary team, new insights, entertainment and expertise and we've taken viewers close to the action than ever before through innovative broadcasting and new technology.

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It's undeniable. Nine can deliver your brand real, meaningful and measurable business results.

Find out more about how we've helped brands realise their BIG ideas.

THE OPPORTUNITY IS NOW
Contact us for more information on how your brand can leverage the power of Nine to deliver real business outcomes.

Put the power of love to the test with Australia’s hottest reality TV show

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Love Island Hearts

Put the power of love to the test with Australia’s hottest reality TV show

Nobody said the path to falling in love was easy – but our beautiful Aussie islanders will find a way when Love Island Australia premieres Monday, October 11, at 8.45pm after The Block on Channel 9 and 9Now.

Our tanned, trim, and toned islanders are packed and ready to find “the one” in our Love Island Australia villa – an oasis of fun under the sun in Byron Bay’s hinterland.

The Islanders must couple up, stay together, and win over the hearts of the public, all while surviving the temptations of beautiful bombshells entering the villa.

The world-renowned reality TV phenomenon will be hosted by Sophie Monk alongside new addition, comedian Stephen Mullan, as the narrator, and Abbie Chatfield as host of Afterparty each Thursday night.

To find out what your brand can achieve with a Love Island Australia partnership, request a tailored response to help realise your marketing objectives.

Love Island Australia is unique in its proposition and that’s why audiences can’t get enough of it – its unapologetically itself

Love Island Australia is fun, sexy, confident, self-obsessed yet self-aware and most of all…. it provides a sense of escapism for Australian audiences.

Time and time again, Love Islanders share with audiences the relatable, raw and honest moments that we experience in our own lives. They cry through the heartbreak, laugh through the fails, bond through the friendships and fall head over heals into relationships.

Love Island Australia is mass reach

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Reaching 1 in 3 Australians in 2019

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Reaching 47% of People 18-39 across linear and streaming

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Reaching 696K viewers every episode

Source: OzTAM VOD VPM, 01/01/2021 – 31/05/2021, Love Island AU Season 2, metric; minutes, duration 0+, includes co-viewing on connected TV devices. Source: OzTAM Metro, 5 City Metro, Network 9, Various Demos, “Love Island Australia”, excludes encore, 07/10/2019 – 14/11/2019, Profile, Con 7.

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Captivating Gen Z and Millenial Australians

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Love Island Australia continued to connect with millennial audiences, with 64% of minutes on 9Now streamed by People 18-39

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Love Island Australia reached more young Australians than the competition, reaching close to
1 in 3 People 16-39

Source: OzTAM Metro, 5 City Metro, Network 9, Network 7, Network 10, P16-39, P16-24, P18-24, Love Island Australia (07/10/19-14/11/19), Bachelor in Paradise (15/07/20-9/08/20), Farmer Want a Wife (26/7/20-25/8/20), Bachelorette Australia (7/10/20-5/11/20), Reach (000’s), Reach % , Con 7. Source: Source: OzTAM Live + VOD VPM, Love Island Australia Season 2, Rolling 7 Day Cume, 07/10/2019 – 21/11/2019, Duration >= 15 minutes

For the love of BIG IDEAS

No matter the category, Love Island Australia can help your brand realise its marketing dreams to deliver real, meaningful business outcomes.

Love Island Australia is a breakout hit, with its unique blend of humour, romance and drama. It is the perfect platform for brands to push the boundaries in unexpected and creative ways – from one-on-one villa dates and group offsite excursions, trademark challenges to consumer promotions, product placement, integrated TVCs and more.

Talent

Check out just some of the creative ways we’ve helped brands realise their BIG ideas:

To find out what your brand can achieve with a Love Island Australia partnership, request a tailored response to help realise your marketing objectives.

Request more information - GENERIC

The most sophisticated news ecosystem in the country

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Never before has news content played such a vital role in our lives.

With our hunger for trusted sources driving unprecedented growth among Australia’s news outlets, including those found right here at Nine.

Not only are we home to Australia’s most visited commercial news site, nine.com.au, but our cross-platform news ecosystem spanning TV, digital, print and radio is second-to-none.

Whether it’s waking up with TODAY, capturing the weekend mindset with The Sun-Herald or Sunday Age, being part of the conversation with talk-radio or being welcomed into homes across Australia with 9News at 6.00pm, there’s never been more opportunity to leverage Australia’s most trusted content sources.​

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Why does news content at Nine stand out?

We Know Our Audience.
Above all else, we value trust. We would rather be right, than first. And we know our audience. 

Engaging, Trustworthy & Topical Content Is What We Do.
You can rely on us to keep you up-to-date and tell the story behind the headline. Our audience relies on us to provide up to the minute, breaking news and uncover the stories Australians want and need to know most. 

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In the current climate, now more than ever, brands need to inhabit brand safe environments.

Right across the year, we work consistently with brands and offer a wealth of partnership opportunities across Nine’s TV news programming -  from our 6PM news bulletin, A Current Affair, 60 Minutes through to the Today show family as well as specially commissioned programs such as Under Investigation, depending on your marketing goals, there is something for everyone.

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The digital homes of Nine’s broadcast news assets, delivering the stories that connect.

Nine.com.au know content, know how to keep audiences engaged and on our page because we take them beyond the headline, and through the power of the Nine network and our own digital journalists, we deliver the stories and the videos you won’t see anywhere else.

9News.com.au is Australia’s leading news brand on air and online​.

Our 9News sites are focussed on breaking news and exclusive video. Our pages are curated to bring you the news you need to know from your state, your city and your neighbourhood. ​

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We have the authority and means to create change.

If you want to influence change and associated behavior you need to talk to the educated change makers.

9 in 10 readers choose Nine's leading publishing brands for trusted, accurate news with 3x more measurable impact.

SMH

Courageous, quality journalism you can trust – that is what The Sydney Morning Herald has been producing for 189 years and today we reach more people than ever before. More than 8 million readers consume our fearless, honest storytelling in print and online each month. 

TheAge

For more than 160 years, The Age has been committed to fearless and honest storytelling. It reaches out to the Victorian community and beyond, educating, challenging and interacting with its readers, upholding a commitment to quality.

AFR

The Australian Financial Review is Australia’s premier destination for business and finance news, recognised for its news-breaking, agenda-setting and authoritative journalism. Making it the essential daily read for the nation’s most influential and ambitious decision makers.

Find out more about how your brand can leverage the power of Nine’s leading publishing division here.

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Nine Radio is a direct line in to the mood of the nation.

Available across our News, Weather, Traffic and Sport updates throughout the day, a News Block sponsorship will keep advertisers​ top of mind in radios most engaged moments.​

Delivering high frequency and reach in a low clutter environment, brands can take ownership of our live and local updates via a 5 ​credit and 30 second solus ad. ​

Designed to build brand awareness and recall, this premium sponsorship opportunity allows brands to leverage radio’s most credible news and information properties.

Find out more about Nine’s leading radio stations and the power of talk here.

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News and Weather are effective platforms to grow your brand.

Peter Field, said analysis of the IPA Databank presents, “An absolutely unarguable story for the inclusion of news brands in media schedules,” with advertising that includes news in the media mix more likely to lead to major long-term business effects.

Unlock A Cross-Platform Brand Health Study With Gemba Worth $50K

We invite you to work with us to prove the impact of  multichannel News Sponsorship on your brand(s)

Duration of News Sponsorship must be for a minimum of 3 months

Investment must span at least two media channels within Nine’s ecosystem

We invite you to challenge us.

We’re up for it, and we’re excited to see how creative we can be together to deliver your brand real, measurable results in 2021 and beyond.

The time to harness the power of News with Nine is now. 

Australia’s Leading Publisher

Nine’s Publishing division

Nine’s Publishing division includes metro media - The Sydney Morning Herald, The Age and The Australian Financial Review, newspaper inserted magazines such as Sunday Life, Good Weekend, and Traveller and Nine’s other Digital Publishing titles including Pedestrian Group, CarAdvice/Drive and nine.com.au.

Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.

Native Example

Native

Native content creates an environment for a client to integrate seamlessly within the Nine brand.

The tone and style more closely aligns to the selected publication and it receives higher engagement and dwell time as a result. Minimal client integration is allowed in this product.

Advertorial

Advertorial

Advertorial is brand-focused content that builds awareness – the client's product or brand message is prominent within the copy and imagery.

The client has greater control of its message, while still reflecting the tone and style of the publication.

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High Impact Media

High impact media executions allow clients to grab the attention of our passionate audience across our publishing assets during key campaign timing.

Print Solutions

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Digital Solutions

Cross Platform Integrations

Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.

Celebrating the Australian Financial Review at 70

The Financial Review will use its 70th year to elevate its leadership role as Australia emerges from the global pandemic to help drive the next decade of business-led prosperity and opportunity.

To celebrate the Platinum year, there are a number of new commercial initiatives that aim to inform, invest and inspire readers, including the below:

The Editors Forum: Launch of a never before seen series of exclusive editorially-led round table featuring Australia’s most senior business leaders.

Podcasts are here: The AFR is launching 3 new podcast concepts aimed at Australia's leading entrepreneurs, financially passionate and savvy audience. Each concept will kick off with an 8-part series of 20minute episodes.

Each initiative has integrated opportunities for our partners to join the conversation with sponsorships, content and advertising.

 

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FinReviewMag70Year

70 YEARS OF THE FINANCIAL REVIEW:
A SPECIAL COLLECTOR’S EDITION

To mark The Australian Financial Review's 70-year heritage, a customised and bespoke magazine, PLATINUM 70 was published today, Friday August 20, celebrating the anniversary. This unique magazine features exclusive interviews, showcases bespoke ads, paper tricks and advertorials, associated event sponsorship and upcoming podcasts.

To celebrate the AFR Platinum year, a number of special commercial initiatives aim to inform, invest and inspire readers.

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"The proposition for Platinum 70 Magazine was to use our anniversary as an occasion to create a bespoke magazine, one filled with the biggest names of interest to our subscribers. The end result is a mix of features, profiles and thought-starters that is classic Financial Review.

We started with a completely blank sheet of paper; everything from the editorial mix through to the design - right down to the fonts - was customised for this issue. And we basically drew up a list of dream profile candidates. That so many of them said 'yes' speaks to the strength of this masthead."

Matt Drummond, Editor

Find out how Nine is helping Australia make the switch

We know that our publishing readers are looking for help with choosing or switching to the right utility providers. At any given time, one in five of our audience is thinking about switching. And this is why we are launching “The Great Switch”.

Using the trusted expertise of the Money team, The Sydney Morning Herald and The Age will inspire and educate Australians to review their mortgages, utility bills and insurances, and make “The Great Switch” to a better deal.

Make the switch here.

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Good Weekend Dream Destinations

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What international trip remains lodged in your mind's eye, sustaining you through a time during which jetlag has become a nostalgic feeling worth pining for? And what place has this time of contemplation hardened your resolve to finally visit?

For this travel-themed special in September, Good Weekend's much-loved writers reflect on the trips that sustain them, and the ones they still want to take. Good Weekend's annual Dream Destinations is back to get readers thinking about their next overseas trip. Domestically, Ute Junker goes off the beaten track on the best road trips across NSW, Victoria, Queensland and Tasmania.

Booking deadline: 27 August
Material deadline: 15 September

It's time for your brand to leverage the power of a premium content partnership.

Why local content, diversity and live sport should be plan A, plan B and plan C for brands

Powered Unpacked

Why local content, diversity and live sport should be plan A, plan B and plan C for brands

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Programming that connects


In a shifting, consolidating landscape, programming that connects with Australians wherever they are represents the closest thing to a sure bet for brands. The same is true for publishers.

“Investing in Australian content that reflects the stories of Australians back to our audience, that’s our point of difference,” says Hamish Turner, Nine's Director of Programming. “Live audience, audience at scale that consumes content in a temporal manner, and Australian stories, they are the four big things for us – and that won’t change.”

Nine’s slate for the rest of the year reflects that commitment – returning favourites such as The Block and Australian Ninja Warrior, and five newly commissioned shows that will bridge this year into next. All different, but “all very ‘integratable’,” says Turner, giving brands further avenues to explore, and “diversity utility”. Which may prove useful in a world likely to be disrupted by Covid for some time yet.

Watch episode four above or stream below:

Diversity of slate


The delayed Australian Open is a case in point. “That forced us into being quite fluid through that period,” says Turner, which is where Nine’s pandemic focus on “utility of schedule” came into effect.

“What we meant by that is having pieces in the schedule that we could pick up and pull out, and having a real diverse mix of shows, so that you went from Married at First Sight into Lego Masters,” says Turner.

“So the show that created a lot of noise, a lot of controversy, into a show that is much loved by families. We've then gone into Celebrity Apprentice, which hasn't been on our screens for a long time, but again, it provides a very different style of show for our audience,” he adds.

“So that was that ‘diversity utility’, having the confidence that we could pull brands out and put them in if we needed to.” 

Reality bites


In the end, the delayed Australian Open contributed to a “phenomenal start to the year,” says Turner. Meanwhile, MAFS smashed expectations across platforms, reaching audience numbers on the 9Now platform that would put many linear shows to shame.

“It is an absolute phenomenon,” says Turner. “There is nothing else that is actually reachingor delivering on the same level as Married at First Sight.”

While MAFS can divide opinion, that’s a true reflection of Australian society and daily life, suggests Turner. “It's quite confronting. And I think that's what actually talks to that audience. You don't know what's coming next. And the audience came in droves.”

Sport: reach everybody


That level of unpredictably and drama is perhaps trumped only by live sport – the backbone of Australian society and a guaranteed engagement delivery mechanism for advertisers.

Nine, Nine Now and Stan Sport are working closely with the sporting codes to ensure the broadest possible audiences – with audience growth across platforms a cornerstone of the plan.

“Sport is a total TV play,” says Turner, pointing to the current French Open as a template for Nine’s approach.

“There’s linear, everything is available on Stan Sport ad free, but you can also get that live linear experience on 9Now. For us, and for brands, it’s about engaging audiences across multiple platforms,” he adds.

Meanwhile, the sports codes, clubs and brands know they need to be free-to-air – or suffer.

“We've seen sporting codes that have gone behind paywalls, and it's been to the detriment of those sports,” says Turner.

“That ability to be in the free space, to connect to all Australians, is so fundamental in terms of driving success for those brands moving forward,” he adds.

“Nine is in a unique position whereby we can offer that cross-platform opportunity to brands. We’re going into it together to grow brands, to grow the codes and grow audiences.”

Your call


For brands looking to connect with Australians through uniquely Australian content, that approach guarantees diversity of audience as well as diversity of utility.

Advertisers interested in getting the inside track on Nine’s five newly commissioned shows, or to understand cross screen opportunities around The Block, Australian Ninja Warrior, Beauty and The Geek, and Parental Guidance, should “pick up the phone,” suggests Turner.

Sometimes a direct call to action is the most effective.

Contact us for more information on how your brand can leverage the power of Nine to deliver real business outcomes.