Put your brand at the heart of premium content with Nine

Great advertising goes hand in hand with great content - it drives real, measureable results.

At Nine, harnessing the right combination of content, data and technology, we can provide you with the right ingredients to deliver the most effective advertising outcome and ensure marketing is viewed as a growth engine to your business success.

With a range of content vehicles spanning news, sport, entertainment and lifestyle, we have a range of integration solutions on offer to ensure your brand remains top of mind long after your content has run.

Success is underpinned by content Australia loves to watch

And the biggest marketing moments are still to come!

When it comes to providing Australia's best video and cross-platform content opportunities that deliver real business outcomes, the answer is Nine.

Australia's leading
Broadcast Video on Demand Platform

Minute share YTD, 2021

Did You Know?

7.6 billion minutes of content have been streamed year to date on 9Now, +27.6% higher than its nearest competitor (Seven).

Source: OzTAM Live + VOD VPM, Share based on CFTA minutes, 1 January to 24 July 2021, includes coviewing on Connected TV

Beauty and the Geek

National average audience of 874K for the Grand Finale (Winner Announced).

Reaching 1 in 4 (+1.99 million) across Regional markets.

Amazing Grace

No.1 Drama Series on Ch9

37 Million Total Minutes (Live+VOD) streamed on 9Now

9News 6PM
News Hour (M-F)

Ch9 timeslot winner across all key advertising demographics

Reaching +1 million people weekly in Regional markets

Ampol
State Of Origin
Game 1, 2 & 3

Average audience of 2.665 million (1.849M Metro | 816K Regional)

Reaching +2.2 million (30%) of people in Regional markets

France v Australia
eToro Test Series

Reached a combined 3.105 million (2.111M Metro | 994K Regional) in 2021

Across Regional markets, Game 3 delivered an average audience of 198K with +4.8% growth for People 25-54 on the highest test match on CFTA TV in regional markets in 2020 (Wallabies v Argentina)

Source: State of Origin: OzTAM Metro (5CM) + Regional TAM (CAM), 09/06/21-14/07/21, “STATE OF ORIGIN” match only (Nine+Affiliates), Total Individuals, AUD, consolidated 7 data (at 29/07/21).Regional TAM (CAM), 09/06/21-14/07/21, “STATE OF ORIGIN” match only (Nine Affiliates), Total Individuals, Std 1 Min Cume Reach, consolidated 7 data (at 29/07/21). Beauty and the Geek: OzTAM Metro (5CM) + Regional TAM (CAM), 11/07/21-27/08/21, “BEAUTY AND THE GEEK” (Nine+Affils), Total Individuals, AUD, consolidated 7 data (at 27/07). Regional TAM (CAM) 11/07/21-26/07/21, "BEAUTY AND THE GEEK" (Nine Content Affiliates), Total Individuals, Std 1 Min Cume Reach, consolidated 7 data (at 27/07). 9News: 9NEWS: OzTAM Metro (5CM), Weeks 1-30 2021, Exact match of ‘NINE NEWS’ & ‘NINE NEWS 6:30 (Nine) vs programming on Seven & 10, 25-54/16-39/GS+CH, Dynamic Share %, consolidated 7 as at 29/07/2021. Regional TAM (CAM), Weeks 1-30 2021, Exact match of ‘NINE NEWS’ & ‘NINE NEWS 6:30 (Nine Affils), Total Individuals, Std 1 Min Cume Reach (average by week), consolidated 7 as at 29/07/2021. eToro: OzTAM Metro (5CM) + Regional TAM (CAM), 07/07/21-17/07/21 “WALLABIES” (Nine Network+Affiliates), Total Individuals, Std 1 Min Cume Reach, consolidated 7 data (at 29/07/21). OzTAM Metro (5CM), 17/07/21 (vs France) vs 07/11/20 (vs New Zealand) “WALLABIES” (Nine Network/10 Network), Total Individuals, AUD, consolidated 7 data (at 29/07/21). Regional TAM (CAM), 17/07/21 (vs France) vs 21/11/20 (vs Argentina)“WALLABIES” (Nine Network/10 Network), Total Individuals, AUD, consolidated 7 data (at 29/07/21).

Put your brand at the heart of premium content

SAY 'I DO' TO MARRIED AT FIRST SIGHT IN 2022

After reaching more than 2 million viewers with every episode in 2021, ratings juggernaut Married at First Sight returns to Channel 9 and 9Now for a ninth season next year, and is set to hit production soon.

No matter the category, no matter the business goal, Married at First Sight can deliver effective solutions for your brand. Discover the power of a premium content partnership with Married at First Sight and request a tailored response here.

Ways in for brands:

Product Placement

Talent Alignment

Integrated TVCs

Bespoke Integration

PUT THE POWER OF LOVE TO THE TEST WITH AUSTRALIA’S HOTTEST REALITY TV SHOW

Love Island Australia is a breakout hit, with its unique blend of humour, romance and drama reaching the unreachable and undeniably valuable Gen Z and Millennial audiences. It is the perfect platform for brands to push the boundaries in unexpected and creative ways – from one-on-one villa dates and group offsite excursions to product placement, integrated TVCs and much more.

Ways in for brands:

One On One Villa Dates

Trademark Challenges

Integrated TVCs

Group Off Site Excursions

The best in sport marketing
all in one place

Here at Nine, we don't just serve up the main game, we connect Australia with a whole wide world of sports.

Sport cuts deep into our culture and community. It’s powerful because it’s real. It’s powerful because it’s unscripted, and its powerful because the stories live on long after the lights of the stadium go down.

MAKE YOUR BRAND FAMOUS WITH THE NRL FINALS

Nine's Wide World of Sports continues its commitment to redefining sports broadcasting and enabling brands to harness the power of the most exciting sporting moments of the year. The NRL Telstra Premiership Finals will provide viewers with four massive weeks of action. Presenting an unrivalled marketing platform for brands to connect with millions of fans, the NRL Finals Series will bring with it Nine's best-in-class coverage and leading innovations.

THERE'S NO PLACE LIKE NINE AND STAN SPORT TO REACH AND ENGAGE RUGBY FANS

Nine and Stan Sports multi platform offering is demonstrating just how powerful it can be in reaching millions of Australians. We've brought together the best in the business to lead our commentary team, new insights, entertainment and expertise and we've taken viewers close to the action than ever before through innovative broadcasting and new technology.

It's undeniable. Nine can deliver your brand real, meaningful and measurable business results.

Find out more about how we've helped brands realise their BIG ideas.

Case Studies

THE OPPORTUNITY IS NOW
Contact us for more information on how your brand can leverage the power of Nine to deliver real business outcomes.

Put the power of love to the test with Australia’s hottest reality TV show

Put the power of love to the test with Australia’s hottest reality TV show

In a new era of love, Sophie Monk returned to Mallorca and introduced new vibrant sexy singles to the villa for season five of Love Island Australia. Narrated by Eoghan McDermott in 2023.

The islanders coupled up and stayed together in order to secure their spot in the villa, despite the temptations when new 'bombs' entered, causing chaos.

This season the girls had have the power to take charge, there were risky challenges, date nights and plenty of drama and romance that had eyes glued to the screen and hearts racing.

To find out what your brand can achieve with a Love Island Australia partnership, request a tailored response to help realise your marketing objectives.

Request Presentation

Love Island Australia is unique in its proposition and that’s why audiences can’t get enough of it – its unapologetically itself

Love Island Australia is fun, sexy, confident, self-obsessed yet self-aware and most of all…. it provides a sense of escapism for Australian audiences.

Time and time again, Love Islanders share with audiences the relatable, raw and honest moments that we experience in our own lives. They cry through the heartbreak, laugh through the fails, bond through the friendships and fall head over heals into relationships.

Driving mass reach

M

Australians reached

%

BVOD incremental reach to broadcast TV for people 18-39

K

Viewers every episode

Source: VOZ Data 5.0 © OzTAM Pty Limited [2023]. TVMAP VOZ ANALYSER, NATIONAL, Total People, People 18-39, 30/10/2023 - 19/12/2023, Total TV, Includes: Love Island Australia –Launch, Love Island Australia –Mon, Love Island Australia -Tues, Love Island Australia –Wed, Love Island Australia -Thu, Love Island Australia Season 5, Love Island Australia: Season 5, Love Island Australia, Cumulative Reach, Multiple Demos, When Watched; OzTam Metro + Regional Data, 5 City Metro + Combined Agg Markets, ‘Love Island Australia,’ 30/10/2023 – 19/12/2023, Channel 9, 9GO!, Total People, Average Audience, Consolidated 7 as at 19/12; OzTAM Live + VOD VPM, Rolling Cume, Love Island Australia Season 5, 30/10/2023 - 19/12/2023, includes coviewing on connected tv devices

Love Island Australia has big digital energy

317K average Live + VOD BVOD Audience throughout the season on 9Now.

542M Live + VOD Minutes viewed throughout the season (+1% YoY)

97K people per episode on broadcast TV 2023 (aired on both ch9 and GO!)

Source: OzTam Metro + Regional Data, 5 City Metro + Combined Agg Markets, ‘Love Island Australia,’ 30/10/2023 – 19/12/2023, Channel 9, 9GO!, Total People, Average Audience, Consolidated 7 as at 19/12; OzTAM Live + VOD VPM, Rolling Cume, Love Island Australia Season 5, 30/10/2023 - 19/12/2023, includes coviewing on connected tv devices!, Total People, P18-29, W18-29 & P18-39, Average Audience, Consolidated 7

For the love of BIG IDEAS

No matter the category, Love Island Australia can help your brand realise its marketing dreams to deliver real, meaningful business outcomes.

Love Island Australia is a breakout hit, with its unique blend of humour, romance and drama. It is the perfect platform for brands to push the boundaries in unexpected and creative ways – from one-on-one villa dates and group offsite excursions, trademark challenges to consumer promotions, product placement and more.

Driving real results for brands

With Powered’s friends at Brand + Story we introduced the real live founder of Oporto, Antonio Cerqueira, to a new generation. The campaign unfolded as a sequential story of 30 and 15-second spots throughout the series as we follow Antonio on his journey.

+8 PTS

Love Island Australia viewers have higher levels of engagement with QSR. Oporto had the highest uplift in the category, up from 14% to 24%. Awareness of Oporto’s sponsorship has also outperformed the industry benchmark.

INCREASE IN SPONSORSHIP AWARENESS

Though in its inaugural year of sponsorship, the Oporto campaign over-achieved, meeting the industry benchmark for a year-three sponsor. Unprompted awareness grew steadily across the Love Island Australia season.

+ CLAIMED P4W PURCHASE

The strong performance of the highly creative content contributed to uplifts in campaign messaging, focusing on an exciting eating experience. Viewers' perceptions of Oporto also increased.

Source: Gemba - Love Island Australia 2022

Explore

To find out what your brand can achieve with a Love Island Australia partnership, request a tailored response to help realise your marketing objectives.

Request more information - GENERIC

The most sophisticated news ecosystem in the country

Never before has news content played such a vital role in our lives.

With our hunger for trusted sources driving unprecedented growth among Australia’s news outlets, including those found right here at Nine.

Not only are we home to Australia’s most visited commercial news site, nine.com.au, but our cross-platform news ecosystem spanning TV, digital, print and radio is second-to-none.

Whether it’s waking up with TODAY, capturing the weekend mindset with The Sun-Herald or Sunday Age, being part of the conversation with talk-radio or being welcomed into homes across Australia with 9News at 6.00pm, there’s never been more opportunity to leverage Australia’s most trusted content sources.

Why does news content at Nine stand out?

We Know Our Audience.
Above all else, we value trust. We would rather be right, than first. And we know our audience.

Engaging, Trustworthy & Topical Content Is What We Do.
You can rely on us to keep you up-to-date and tell the story behind the headline. Our audience relies on us to provide up to the minute, breaking news and uncover the stories Australians want and need to know most.

In the current climate, now more than ever, brands need to inhabit brand safe environments.

Right across the year, we work consistently with brands and offer a wealth of partnership opportunities across Nine’s TV news programming - from our 6PM news bulletin, A Current Affair, 60 Minutes through to the Today show family as well as specially commissioned programs such as Under Investigation, depending on your marketing goals, there is something for everyone.

The digital homes of Nine’s broadcast news assets, delivering the stories that connect.

Nine.com.au know content, know how to keep audiences engaged and on our page because we take them beyond the headline, and through the power of the Nine network and our own digital journalists, we deliver the stories and the videos you won’t see anywhere else.

9News.com.au is Australia’s leading news brand on air and online.

Our 9News sites are focussed on breaking news and exclusive video. Our pages are curated to bring you the news you need to know from your state, your city and your neighbourhood.

We have the authority and means to create change.

If you want to influence change and associated behavior you need to talk to the educated change makers.

9 in 10 readers choose Nine's leading publishing brands for trusted, accurate news with 3x more measurable impact.

Courageous, quality journalism you can trust – that is what The Sydney Morning Herald has been producing for 189 years and today we reach more people than ever before. More than 8 million readers consume our fearless, honest storytelling in print and online each month.

For more than 160 years, The Age has been committed to fearless and honest storytelling. It reaches out to the Victorian community and beyond, educating, challenging and interacting with its readers, upholding a commitment to quality.

The Australian Financial Review is Australia’s premier destination for business and finance news, recognised for its news-breaking, agenda-setting and authoritative journalism. Making it the essential daily read for the nation’s most influential and ambitious decision makers.

Find out more about how your brand can leverage the power of Nine’s leading publishing division here.

Nine Radio is a direct line in to the mood of the nation.

Available across our News, Weather, Traffic and Sport updates throughout the day, a News Block sponsorship will keep advertisers top of mind in radios most engaged moments.

Delivering high frequency and reach in a low clutter environment, brands can take ownership of our live and local updates via a 5 credit and 30 second solus ad.

Designed to build brand awareness and recall, this premium sponsorship opportunity allows brands to leverage radio’s most credible news and information properties.

Find out more about Nine’s leading radio stations and the power of talk here.

News and Weather are effective platforms to grow your brand.

Peter Field, said analysis of the IPA Databank presents, “An absolutely unarguable story for the inclusion of news brands in media schedules,” with advertising that includes news in the media mix more likely to lead to major long-term business effects.

Unlock A Cross-Platform Brand Health Study With Gemba Worth $50K

We invite you to work with us to prove the impact of multichannel News Sponsorship on your brand(s)

Duration of News Sponsorship must be for a minimum of 3 months

Investment must span at least two media channels within Nine’s ecosystem

We invite you to challenge us.

We’re up for it, and we’re excited to see how creative we can be together to deliver your brand real, measurable results in 2021 and beyond.

The time to harness the power of News with Nine is now.

Why local content, diversity and live sport should be plan A, plan B and plan C for brands

Powered Unpacked

Why local content, diversity and live sport should be plan A, plan B and plan C for brands

Programming that connects

In a shifting, consolidating landscape, programming that connects with Australians wherever they are represents the closest thing to a sure bet for brands. The same is true for publishers.

“Investing in Australian content that reflects the stories of Australians back to our audience, that’s our point of difference,” says Hamish Turner, Nine's Director of Programming. “Live audience, audience at scale that consumes content in a temporal manner, and Australian stories, they are the four big things for us – and that won’t change.”

Nine’s slate for the rest of the year reflects that commitment – returning favourites such as The Block and Australian Ninja Warrior, and five newly commissioned shows that will bridge this year into next. All different, but “all very ‘integratable’,” says Turner, giving brands further avenues to explore, and “diversity utility”. Which may prove useful in a world likely to be disrupted by Covid for some time yet.

Watch episode four above or stream below:

Diversity of slate

The delayed Australian Open is a case in point. “That forced us into being quite fluid through that period,” says Turner, which is where Nine’s pandemic focus on “utility of schedule” came into effect.

“What we meant by that is having pieces in the schedule that we could pick up and pull out, and having a real diverse mix of shows, so that you went from Married at First Sight into Lego Masters,” says Turner.

“So the show that created a lot of noise, a lot of controversy, into a show that is much loved by families. We've then gone into Celebrity Apprentice, which hasn't been on our screens for a long time, but again, it provides a very different style of show for our audience,” he adds.

“So that was that ‘diversity utility’, having the confidence that we could pull brands out and put them in if we needed to.”

Reality bites

In the end, the delayed Australian Open contributed to a “phenomenal start to the year,” says Turner. Meanwhile, MAFS smashed expectations across platforms, reaching audience numbers on the 9Now platform that would put many linear shows to shame.

“It is an absolute phenomenon,” says Turner. “There is nothing else that is actually reachingor delivering on the same level as Married at First Sight.”

While MAFS can divide opinion, that’s a true reflection of Australian society and daily life, suggests Turner. “It's quite confronting. And I think that's what actually talks to that audience. You don't know what's coming next. And the audience came in droves.”

Sport: reach everybody

That level of unpredictably and drama is perhaps trumped only by live sport – the backbone of Australian society and a guaranteed engagement delivery mechanism for advertisers.

Nine, Nine Now and Stan Sport are working closely with the sporting codes to ensure the broadest possible audiences – with audience growth across platforms a cornerstone of the plan.

“Sport is a total TV play,” says Turner, pointing to the current French Open as a template for Nine’s approach.

“There’s linear, everything is available on Stan Sport ad free, but you can also get that live linear experience on 9Now. For us, and for brands, it’s about engaging audiences across multiple platforms,” he adds.

Meanwhile, the sports codes, clubs and brands know they need to be free-to-air – or suffer.

“We've seen sporting codes that have gone behind paywalls, and it's been to the detriment of those sports,” says Turner.

“That ability to be in the free space, to connect to all Australians, is so fundamental in terms of driving success for those brands moving forward,” he adds.

“Nine is in a unique position whereby we can offer that cross-platform opportunity to brands. We’re going into it together to grow brands, to grow the codes and grow audiences.”

Your call

For brands looking to connect with Australians through uniquely Australian content, that approach guarantees diversity of audience as well as diversity of utility.

Advertisers interested in getting the inside track on Nine’s five newly commissioned shows, or to understand cross screen opportunities around The Block, Australian Ninja Warrior, Beauty and The Geek, and Parental Guidance, should “pick up the phone,” suggests Turner.

Sometimes a direct call to action is the most effective.