Great advertising goes hand in hand with great content - it drives real, measureable results.
At Nine, harnessing the right combination of content, data and technology, we can provide you with the right ingredients to deliver the most effective advertising outcome and ensure marketing is viewed as a growth engine to your business success.
With a range of content vehicles spanning news, sport, entertainment and lifestyle, we have a range of integration solutions on offer to ensure your brand remains top of mind long after your content has run.
Success is underpinned by content Australia loves to watch
And the biggest marketing moments are still to come!
When it comes to providing Australia's best video and cross-platform content opportunities that deliver real business outcomes, the answer is Nine.
Broadcast Video on Demand Platform
Minute share YTD, 2021
Did You Know?
7.6 billion minutes of content have been streamed year to date on 9Now, +27.6% higher than its nearest competitor (Seven).
Source: OzTAM Live + VOD VPM, Share based on CFTA minutes, 1 January to 24 July 2021, includes coviewing on Connected TV
Beauty and the Geek
National average audience of 874K for the Grand Finale (Winner Announced).
Reaching 1 in 4 (+1.99 million) across Regional markets.
No.1 Drama Series on Ch9
37 Million Total Minutes (Live+VOD) streamed on 9Now
News Hour (M-F)
Ch9 timeslot winner across all key advertising demographics
Reaching +1 million people weekly in Regional markets
State Of Origin
Game 1, 2 & 3
Average audience of 2.665 million (1.849M Metro | 816K Regional)
Reaching +2.2 million (30%) of people in Regional markets
France v Australia
eToro Test Series
Reached a combined 3.105 million (2.111M Metro | 994K Regional) in 2021
Across Regional markets, Game 3 delivered an average audience of 198K with +4.8% growth for People 25-54 on the highest test match on CFTA TV in regional markets in 2020 (Wallabies v Argentina)
Source: State of Origin: OzTAM Metro (5CM) + Regional TAM (CAM), 09/06/21-14/07/21, “STATE OF ORIGIN” match only (Nine+Affiliates), Total Individuals, AUD, consolidated 7 data (at 29/07/21).Regional TAM (CAM), 09/06/21-14/07/21, “STATE OF ORIGIN” match only (Nine Affiliates), Total Individuals, Std 1 Min Cume Reach, consolidated 7 data (at 29/07/21). Beauty and the Geek: OzTAM Metro (5CM) + Regional TAM (CAM), 11/07/21-27/08/21, “BEAUTY AND THE GEEK” (Nine+Affils), Total Individuals, AUD, consolidated 7 data (at 27/07). Regional TAM (CAM) 11/07/21-26/07/21, "BEAUTY AND THE GEEK" (Nine Content Affiliates), Total Individuals, Std 1 Min Cume Reach, consolidated 7 data (at 27/07). 9News: 9NEWS: OzTAM Metro (5CM), Weeks 1-30 2021, Exact match of ‘NINE NEWS’ & ‘NINE NEWS 6:30 (Nine) vs programming on Seven & 10, 25-54/16-39/GS+CH, Dynamic Share %, consolidated 7 as at 29/07/2021. Regional TAM (CAM), Weeks 1-30 2021, Exact match of ‘NINE NEWS’ & ‘NINE NEWS 6:30 (Nine Affils), Total Individuals, Std 1 Min Cume Reach (average by week), consolidated 7 as at 29/07/2021. eToro: OzTAM Metro (5CM) + Regional TAM (CAM), 07/07/21-17/07/21 “WALLABIES” (Nine Network+Affiliates), Total Individuals, Std 1 Min Cume Reach, consolidated 7 data (at 29/07/21). OzTAM Metro (5CM), 17/07/21 (vs France) vs 07/11/20 (vs New Zealand) “WALLABIES” (Nine Network/10 Network), Total Individuals, AUD, consolidated 7 data (at 29/07/21). Regional TAM (CAM), 17/07/21 (vs France) vs 21/11/20 (vs Argentina)“WALLABIES” (Nine Network/10 Network), Total Individuals, AUD, consolidated 7 data (at 29/07/21).
Put your brand at the heart of premium content
SAY 'I DO' TO MARRIED AT FIRST SIGHT IN 2022
After reaching more than 2 million viewers with every episode in 2021, ratings juggernaut Married at First Sight returns to Channel 9 and 9Now for a ninth season next year, and is set to hit production soon.
No matter the category, no matter the business goal, Married at First Sight can deliver effective solutions for your brand. Discover the power of a premium content partnership with Married at First Sight and request a tailored response here.
Ways in for brands:
PUT THE POWER OF LOVE TO THE TEST WITH AUSTRALIA’S HOTTEST REALITY TV SHOW
Love Island Australia is a breakout hit, with its unique blend of humour, romance and drama reaching the unreachable and undeniably valuable Gen Z and Millennial audiences. It is the perfect platform for brands to push the boundaries in unexpected and creative ways – from one-on-one villa dates and group offsite excursions to product placement, integrated TVCs and much more.
Ways in for brands:
One On One Villa Dates
Group Off Site Excursions
The best in sport marketing
all in one place
Here at Nine, we don't just serve up the main game, we connect Australia with a whole wide world of sports.
Sport cuts deep into our culture and community. It’s powerful because it’s real. It’s powerful because it’s unscripted, and its powerful because the stories live on long after the lights of the stadium go down.
MAKE YOUR BRAND FAMOUS WITH THE NRL FINALS
Nine's Wide World of Sports continues its commitment to redefining sports broadcasting and enabling brands to harness the power of the most exciting sporting moments of the year. The NRL Telstra Premiership Finals will provide viewers with four massive weeks of action. Presenting an unrivalled marketing platform for brands to connect with millions of fans, the NRL Finals Series will bring with it Nine's best-in-class coverage and leading innovations.
THERE'S NO PLACE LIKE NINE AND STAN SPORT TO REACH AND ENGAGE RUGBY FANS
Nine and Stan Sports multi platform offering is demonstrating just how powerful it can be in reaching millions of Australians. We've brought together the best in the business to lead our commentary team, new insights, entertainment and expertise and we've taken viewers close to the action than ever before through innovative broadcasting and new technology.
It's undeniable. Nine can deliver your brand real, meaningful and measurable business results.
THE OPPORTUNITY IS NOW
Contact us for more information on how your brand can leverage the power of Nine to deliver real business outcomes.