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PUT YOUR BRAND AT THE

HEART OF PREMIUM CONTENT

 

With an unrivalled programming slate for the final quarter of 2020, which will see our ratings build momentum right through to summer and beyond, premium Australian content will continue to be at the heart of the conversation.

When it comes to providing you with Australia’s best video and cross-platform content opportunities that deliver you real business outcomes, the answer is Nine.

Australia's greatest content

More diversity. Every screen. The biggest marketing moments.

NRL

The best in sport marketing with Nine

At Nine, our investment into effectiveness is indicative of our commitment to delivering brands the results that truly matter. From the main game, to the experts and entertainers, we provide brands with an unrivalled platform to tell their story. 

Results:


X
ALCOHOLIC BEVERAGE BRAND

BOOSTED CONSIDERATION
+8%

X
CONSUMER ELECTRONICS BRAND

BRAND AWARENESS
+10%

AO_Image

Turn the Grand Slam into your very own brand slam!

Nine’s Wide World of Sports is committed to bringing an unmissable summer of tennis to Australian audiences in 2021.

Nine’s Australian Open coverage treats viewers to every ball of every match on every court, giving Australians the best tennis experience available.

Our expert team of hosts and commentators, backed by the unrivalled resources of Nine’s Wide World of Sports, means viewers are taken closer to the game than ever before.

Uber&AO

The AO delivers business results for Uber Eats

Food delivery service, Uber Eats, partnered with the Australian Open, to promote their “Tonight I’ll be Eating” campaign.

Disruptive talent-led TVCs were created that blurred the lines between content and advertising. The solution was a collaborative effort between key stakeholders the Special Group, Tennis Australia and Nine.

Results:

UNPROMPTED SPONSORSHIP AWARENESS
5%

PROMPTED SPONSORSHIP AWARENESS
Week 1: 18%

PROMPTED SPONSORSHIP AWARENESS
Week 4: 37%

MAFS-scaled
KFX&MAFS

Long term partners KFC & MAFS are a match made in heaven

KFC is the perfect treat when audiences want to have a night in, be entertained and enjoy a bit of indulgence. For KFC, the power of talkable formats coupled with the incredible reach of a brand such as Married at First Sight is not just about being part of culture, but adding to the narrative.

Let's hear from KFC's
Marketing Manger, Julia White 

Results:

UNPROMPTED SPONSORSHIP AWARENESS
9%

PROMPTED SPONSORSHIP AWARENESS
Week 1: 22%
Week 2: 46%

+4 pts
AVERAGE UPLIFT IN CLAIMED PURCHASE ACROSS ALL KFC PRODUCTS DURING MAFS

+14 pts
INCREASE IN CAMPAIGN MESSAGE RECALL

LEGOMA-scaled
KMART&LEGO

LEGO Masters sponsorship drives results for Kmart

One of the freshest and most creative formats of the past decade, LEGO Masters pits Australia’s best LEGO builders against each other as they make awe-inspiring models and masterpieces that must be seen to be believed.

The feelgood family-friendly format is a ratings phenomenon. More than 2.2 million viewers tuned into this year’s finale, making it the most watched entertainment program on Australian television in 2020.

Rob Day
Kmart's Divisional Merchandise Manager of Kids General Merchandise

“We consider our partnership with LEGO as an extension of that commitment – a way for us to celebrate the creativity and imagination of our children while keeping connected with our families and loved ones at home”

Results:

UNPROMPTED SPONSORSHIP AWARENESS
19%

PROMPTED SPONSORSHIP AWARENESS
54%

+6 pts uplift
INCREASE IN CAMPAIGN MESSAGING RECALL

BRAND CONSIDERATION

PRE SPONSORSHIP: 40%
DURING SPONSORSHIP: 47%

CelebApprentice-scaled

New in 2021!

After a six-year wait, Celebrity Apprentice Australia is back on Nine in 2021 with the biggest shake-up the series has ever seen.

The highly respected British billionaire and business magnate, Lord Alan Sugar, will be coming Down Under to serve as CEO for the candidates vying to become the next Celebrity Apprentice.

With a newly announced batch of celebrities seeking to demonstrate their competitive spirit and business acumen, the boardroom will not be a place for the faint hearted. It’s where the CEO will be privy to all the drama, before he delivers those famous words “YOU’RE FIRED!”

For brands looking for relevant, contextual and meaningful leverage within a premium format, Celebrity Apprentice Australia is the answer.

Contact us for more information on how your brand can leverage the power of Nine to deliver real business outcomes.