July 2024

Connecting Australia through the Olympic and Paralympic movement

Since its very beginning, Nine’s journalists have been telling the story of the modern Olympic movement in the pages of The Sydney Morning Herald and The Age. And through the years, we have continued to amplify the journey of the Olympic and Paralympic Games through our television, audio and publishing channels.

That legacy is important, alongside the role we will play in uniting Australia around the athletes of today and showcasing the heroes of tomorrow. The powerful stories that will connect to every moment of passion and perseverance, every stroke, every jump and every stride, captured for all to see. Since Paris in 2024 through to Brisbane 2032, Nine is your home of the Olympics.

Quel spectacle!

In 2024, Australia’s eyes and ears were on the French capital and Nine’s Wide World of Sports brought them every single moment.

The Olympics and Paralympics in Paris crafted truly captivating events that stopped the nation, where our greatest athletes, alongside a new generation, took the stage across a plethora of sporting events.

Quel spectacle!

In 2024, Australia’s eyes and ears were on the French capital and Nine’s Wide World of Sports brought them every single moment.

Paris to Brisbane with Australia's biggest sporting stars

Over the next decade, Nine’s Wide World of Sports will assemble a world-class team of experts and storytellers to continue Australia's Olympic and Paralympic journey and inspire a new generation of fans. Together, they will deliver thousands of hours of content across Nine’s suite of platforms, connecting with sports fans like never before.

The Games are more than sport

The Olympics are about commitment and sacrifice, the journey and the stories. The inclusiveness and equality, about doing your best and living up to the value of Olympism. It’s about who we are as humans, and how these events contribute to building a peaceful and better world through sport.

Our commitment to five powerful storytelling territories

Celebrating the legacy and history of the Games, the sports and the athletes

Inspiring Australians to challenge themselves for a greater purpose

Informing Australia to challenge itself for a greater purpose

Connecting to culture and those around us, now and in the past

Driving the future of humankind forward together

Nine delivered a 24/7 main stage, live and on demand

Nine’s coverage of the Paris 2024 Olympic and Paralympic Games was unmissable, reaching a Total TV audience of over 20 million people. With two 24-hour, fully hosted Free to Air channels, we brought Australia the most extensive coverage of the Games, covering the live action and daily highlight shows. Opening up more opportunities for your brands to get closer to the action.

Australia’s leading BVOD platform, 9Now, became the destination for all Olympic and Paralympic coverage. Athletics, Basketball, Golf, Gymnastics & Volleyball were the top 5 sports streamed, with all coveraege driving a national BVOD reach of 7.5 million and recording 4.4 billion minutes viewed, giving audiences control of how they experience the Games. Every sport, anytime, anywhere.

Source: TVMAP VOZ Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 24/07/2024 - 12/08/2024 & 28/08/2024 – 9/09/2024, Cumulative Reach, Paralympics 2024, Olympics 2024, Today in Paris, Paralympic Games, Paris 2024, OlympicGames, Total People & Multiple Demos, Total TV, When Watched.

Daily coverage

All day coverage hosted by experts

On-demand channels

40 on-demand channels, each dedicated to a specific sport

Olympic themed programming

Running right through Nine’s slate, with themed episodes of Australia’s favourite news and entertainment formats

Insight and expertise, from every angle

For almost two hundred years, Nine’s mastheads have covered sport here in Australia and around the world, telling the stories of every Olympic and Paralympic Games. And in Paris, our content was greater than ever.

Nine’s digital publishing channels, WWOS and 9News mastheads delivered over 200 million minutes of content, 214 million views, and 65 million page views. The go-to for audiences, providing real-time updates through daily live blogs. From breaking news in Paris to in-depth sport analysis, our readers had the latest information at their fingertips across both print and digital platforms throughout the Games.

Source: OzTAM VOZ up to 12/08/2024 (up to 2am research date end), OzTAM VPM upto 12/08/2024 (up to 2am research date end).

The Olympics and Paralympics across every media touchpoint, are underpinned by Nine’s leading data infrastucture

Signed in users

Increase media efficiencies

68 targeting segments across 9 verticals

Audience enrichment from

Contact us for more information on how your brand can leverage the power of the Olympics and Paralympics on Nine to deliver real business outcomes.

WHAT'S HOT AND WHAT'S NOT

Despite the national mood continuing to decline, Australians' favourite ways to spend their time include socialising, travelling and streaming. Eating & dining out with friends and how tennis fans engage with their favourite players are all fuelling opinions and conversations this month.

Female and male friends having breakfast in living room at home

5 - 8 July, 2024

Inside this month’s Consumer Pulse dip

Fashionable man relaxing in long grass on a Spring day

Mood of the Nation >

An interracial party of adult friends gathered for dinner is having fun. Forty-year-olds hugging arms on shoulders and laughing together happily, hugging and singing.

CONVERSATION STARTERS >

Mood of the Nation

The national mood

The national mood continues to decline for the second consecutive month, with a drop in people feeling optimistic and encouraged.

Overall, the top 10 emotions are an even mix of positive and negative.

NOTE: For the best viewing experience on mobile, please view landscape.

Dominant mood indicators

4 of the top 5 emotions were positive, with feelings of being relaxed, calm, hopeful and optimistic topping the list this month. Feelings of being frustrated, anxious and stressed remained high, in the 3rd, 6th and 7th positions of most prominent emotions this month.

NOTE: For the best viewing experience on mobile, please view landscape.

Conversation Starters

HOW AUSSIES SPEND THEIR TIME

Of Nine's audience included 'seeing their family/friends' when asked to select the top 3 ways they like to spend their time

Socialising, streaming and travel top Australians’ favourite ways to spend their time.

When asked to select the top 3 ways to spend their time Nine’s audience favoured seeing family/friends, with 2 in 5 selecting this option.

Over 1 in 4 also saw high favouritism towards reading, travelling overseas and watching TV/streaming services.

Dining out and participating in sport saw peaks among those under the age of 45 in Nine’s audience.

Multi Generation Family Enjoying Outdoor Summer Drink At Pub

BRAND CONSIDERATION

Develop content that resonates with the audience's desire for social interaction. This could be featuring real families and friends enjoying quality time, collaborating with popular family-friendly venues/events or creating social media challenges where participants share their best family moments.

Popular Social Activities

Of Nine's audience mentioned dining/eating out when asked the activity they typically do with friends

When Nine’s audience was asked to enter the activities they typically do with friends, over 2 in 5 mentioned dining/eating out as a popular choice. Other social activities such as going to the pub, getting drinks, coffee catch-ups and lunch/brunch also showed up as popular choices.

Among those under the age of 45 there were spikes in interest for both watching and playing sport, as well as catching up to watch movies (both at the cinema and at home) and tv shows.

BRAND CONSIDERATION

Offering group dining deals, themed pub nights, promotion tied to sporting events/popular shows and movies can enhance brand engagement.

Group of friends enjoying a meal in a restaurant.

Tennis Fan engagement

Of Nine's audience interested in tennis follows players through social media

1 in 4 of Nine’s audience with an interest in tennis note following players through social media/forums or other social platforms, with the most popular option being to follow the next generation of tennis stars.

This interest is primarily to stay up to date with their matches/schedule while learning more about their daily lives and what helps them reach their level of skill/professionalism.

LONDON, ENGLAND - JULY 11: Carlos Alcaraz of Spain takes photos with fans after a training session on day nine of The Championships Wimbledon 2023 at All England Lawn Tennis and Croquet Club on July 11, 2023 in London, England. (Photo by Patrick Smith/Getty Images)

BRAND CONSIDERATION

Player brand partnerships that include sponsored content or endorsements can increase brand awareness. This can include skill-development tips, product placement, fan contests and virtual meet and greets. Use analytics to tailor content and interactions based on audience preferences and behaviours.

June Data

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