The next chapter begins
As a global and multicultural sport, rugby connects Australia to the world stage like no other.
Nine and Rugby Australia renewed their landmark partnership in 2025, extending our commitment to the game through to 2030. Fans can enjoy more rugby than ever, live and on demand, across Stan Sport, 9Network, 9Now, and amplified through Nine’s powerful digital, publishing, and audio platforms.
A sneak peek
The Home of Rugby 2025-2030
Our audience
Captivating a highly engaged fan base
Rugby captivates audiences, bringing fans closer to the action with every tackle, try and triumph wherever they choose to engage. For brands, this means access to a highly invested, loyal audience, driving stronger recognition and recall. By aligning with the sport’s heritage, energy and culture, brands can tap into the camaraderie, storytelling and authenticity that makes rugby more than just a game.
Source: TVMAP VOZ Program Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2026], National, Nine Content, Rugby Union (Genre), H1 2026 v H1 2025, Average Audience, Reach, Total People, P 25-54, P 18-39, GS 18+, Total TV, Consolidated 7.
Source: Roy Morgan Research; People 14+ for the 12 months ending March 2026. AGE, SMH, WWOS = SMH + AGE (Print + Digital) or nine.com.au Wide World of Sport *Regularly/Occasionally watched
A total media platform
Spark your next success story
Rugby on Nine, one unified content solution. Whenever and wherever fans want it
Big ideas, for even bigger results
Check out how our partners have leveraged big-event sport to grow their business
More than just sport
We’re in the new generation of Super Rugby and it’s time to connect with footy fans, at scale, right across Australia.
Mass reach
Targeted demographics
Culture & diversity
Resilience & respect
Cross-platform engagement
Ready to find out more? Contact us for information on how your brand can leverage the power of Nine to deliver real business outcomes.
