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UNLOCK THE POWER OF
RUGBY ON NINE IN 2022

Nine is the home of Rugby Union. Reaching more fans than ever before across the year. A major global sport and truly multi-cultural game, which connects Australia with the rest of the world on an international stage.

It's the game they play in heaven, and Rugby on Nine in 2022 will see fans feasting on an unrivalled commitment to premium Rugby content spread across our Television, Radio, Digital and Print offering.

Featuring a commentary team lineup of Rugby Union superstars and experts led by Roz Kelly and Nick McArdle, Wide World of Sports will produce every game shown on Nine and Stan Sport, with cutting-edge technology and studios that offer the best possible experience for Rugby fans.

To find out what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

Check out what's to come for Rugby on Nine this season...

Rugby Union is a compelling platform for brands - offering authenticity, excitement and connection with millions of highly engaged fans.

From the Rugby purist to the casual viewer, Nine covers all the action - with broadcasts of Wallabies and Wallaroos test matches, plus a Super Rugby Pacific match every Saturday night live on 9Gem throughout the season.

And with Nine's WIN network partnership, it really is a sport that touches all corners of the community.

CAPTIVATING MORE HIGHLY ENGAGED FANS THAN EVER BEFORE

Reached 4.8 million Aussies in 2021
Metro + Regional 

9NowGemWin

Record breaking Super Rugby AU Final in 2021

Eyes on Nine for the eToro France Series Finale in 2021

Reached over the duration of The Rugby Championship in 2021

Source: OzTAM Metro + Regional Data, Nine Network, Cumulative Reach, Super Rugby, July Test, Bledisloe Cup, Rugby Championships, 19/2/2021 – 2/10/2021, YOY v Channel 10 Super Rugby 2020, Consolidated 7 data.

RUGBY ON NINE CONNECTS WITH HEARTLAND AUSTRALIA

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Super Rugby Regional Viewers in 2021

Rugby Championship Regional viewers in 2021

Source: OzTAM Regional Data, Nine Network, Total People, People 25-54 & Men 18-54, Cumulative Reach, Super Rugby, July Test, Bledisloe Cup, Rugby Championships, 19/2/2021 – 2/10/2021, Consolidated 7 data.

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Rugby Girl
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Rugby Storytelling Across Nine's platforms

Nine broadcasts every game with an always on strategy across 9, 9Gem and 9Now, including amplification across our news and current affairs portfolio as well as the Today Show, weekly updates on Nine Radio, in depth analysis within our publishing mastheads, alongside Stan Sport for the Rugby purist who wants to see every single game in high definition, live and on-demand.

Rugby - TV Amplification

TV

Network amplification across Today Show and Nine's News and Current Affairs.

Mics

RADIO

Weekly code updates from Nine's Rugby commentary team across WWOS radio on 2GB and 4BC.

Rugby - Publishing

PUBLISHING

Sydney Morning Herald and Age Rugby page views up 23% year-on-year.

Rugby - WWOS

WWOS.COM.AU

With dedicated columnists and reporters.

2.6 Million Unique Visitors
4.6 Million Visits
1.5 Million Total Streams

Rugby - Social

SOCIAL

3x Rugby social channels up 120% year-on-year. 

Source: Roy Morgan database ending June 2021. OzTAM Metro + Regional Data, Nine Network, Cumulative Reach, Super Rugby, July Test, Bledisloe Cup, Rugby Championships, 19/2/2021 – 2/10/2021, Consolidated 7 data.​ GfK Radio Ratings, SMBP Survey 6 2021, Mon-Sun 5.30am-12MN, Cume (000s), Nine Talk Radio – 2GB, 3AW, 4BC, 6PR; Nielsen Consumer and Media View National Online Survey S03 2021. Fused April 2021; Roy Morgan Asteroid single source database for the 12 months ending June 2021.​ Adobe Analytics, WWOS – Rugby, 19/2/21 – 4/10/21, unique visitors, visits, page views; Internal Brightcove data, WWOS – Rugby, 19/2/21 – 4/10/21 total streams, viewed minutes

One Network covering all the action

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Hospital Cup & Shute Shield
July Test
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Wallabies Spring Tour
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Realise Big Ideas
and drive results
for your brand

Big ideas make brands famous.
As does the power of premium sporting content.

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best Rugby Union content. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.

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ISUZU LEVERAGED A CROSS-MEDIA RUGBY PARTNERSHIP TO DELIVER HIGH IMPACT MARKETING MOMENTS

Nine x Isuzu

CHALLENGE: At the heart of every Isuzu lies a tried and tested DNA of a refined combination of power, efficiency and reliability. In 2021 Isuzu wanted to bring this to life through the launch of the latest Isuzu D-MAX and MU-X, and to ultimately connect their product with a male audience.

SOLUTION: Rugby on Nine was identified as the perfect sporting vehicle to support Isuzu, over 33 weeks, through compelling storytelling across our Total TV offering - including Channel 9, 9Now and Stan Sport, alongside print executions and radio integrations.

RESULTS: Utilising Nine's Rugby Union coverage, Isuzu put their brand message at the heart of the action - with a campaign consisting of a pre-match Game Changer TVC, Live Break TVC, Billboards, Half time Key Moment, Radio integration and much more.

PUT YOUR BRAND AT THE HEART OF THE ACTION WITH RUGBY UNION ON NINE IN 2022

Sports marketing is a powerful tool that many brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the ability to connect brands with fans.

There is plenty of opportunity available to grow your brand through the power of Rugby Union on Nine in 2022. We're up for the challenge. Brief us today.

Rugby Scale

To find out more about what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

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