Australian Ninja Warrior will be super-human in 2022
In 2022 Australian Ninja Warrior contestants were faced with the toughest course we’ve ever constructed. A new crop of fast, light fearless Ninjas, this time competing with our Legends on the same course - head to head - when one of the most entertaining programs on TV, Ninja returned for another season.
And in an exciting development for season six of the turbo-charged program, this year we welcomed an all new presenting line-up. Four-time grand slam champion tennis legend - Ninja obsessed Jim Courier, alongside Nine’s Leila McKinnon on hosting duties. While national radio superstars from KIIS FM, Will and Woody, injected their unique brand of humour as they made their debut as sideline commentators on a show they’ve always loved.
Check out some highlights from this season of Australian Ninja Warrior...
Everyday athletes once again put their bodies on the line to tame the world’s most difficult obstacle course and to see if they have what it took to conquer the awesome Mt Midoriyama and win the coveted Ninja title.
To find out what your brand can achieve with an Australian Ninja Warrior partnership, request a tailored response to help realise your marketing objectives.
Nine is Australia's media company. We shine a light on Aussies far and wide across this great country and hear their stories. Australian Ninja Warrior is the bridge that enables us to do this. It's a show for everyone, with the most unlikely people taking part.
With stories of empowerment, resilience, tenacity and motivation, our Ninjas come from every corner of Australia. As we know from our recent Neighborhood Watch research, these local home grown hero stories are the kinds of stories Australians want to hear.
This is a global format that engages with our community on a local level, and is quintessentially Australian in the way we bring it to audiences.
Australia Ninja Warrior is the bridge to brand success.
Let's take a look at how Ninja connects.
The bridge to everyday Australians you need to reach most
want to see brands that demonstrate they are connected to local communities
40%
want to see local talent in brand communications
Regional viewers were Grocery Buyers
Source: Nine’s Proprietary Research | Neighbourhood Watch. Regional TAM (CAM), 20 Jun - 6 Jul 2022, "AUSTRALIAN NINJA WARRIOR" excl encores (Nine Affils), Total People/GBs, Reach & Profile %, consolidated 7 data
The bridge to Heartland Australia
Regional viewers per episode in 2022
24%
of minutes were viewed by Regional Australia in 2022 on 9Now
+17.3 million
Total Minutes viewed by Regional Australia in 2022
Source: Regional TAM (CAM), 20 Jun - 6 Jul 2022, "AUSTRALIAN NINJA WARRIOR" excl encores (Nine Affils), Total People/GBs, Reach & Profile %, consolidated 7 data. OzTAM Live + VOD VPM, Rolling 7 Cume, Australian Ninja Warrior, 20/06/2022 - 18/7/2022, includes coviewing on connected tv devices
Australian Ninja Warrior Season 6 will be a celebration of all the best bits
10x Episodes
4x Heats
3x Semi finals
2x Grand finals
1x Record breaker special
Exciting new format beats
Exhilarating new obstacles
Branded Asset Opportunities
Creating BIG brand moments
Big ideas make brands famous.
And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia's best content.
To find out more about what your brand can achieve with an Australian Ninja Warrior partnership, request a tailored response to help realise your marketing objectives.
