Australian Ninja Warrior will be super-human in 2022

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Australian Ninja Warrior will be super-human in 2022

In 2022 Australian Ninja Warrior contestants were faced with the toughest course we’ve ever constructed. A new crop of fast, light fearless Ninjas, this time competing with our Legends on the same course - head to head - when one of the most entertaining programs on TV, Ninja returned for another season.

And in an exciting development for season six of the turbo-charged program, this year we welcomed an all new presenting line-up. Four-time grand slam champion tennis legend - Ninja obsessed Jim Courier, alongside Nine’s Leila McKinnon on hosting duties. While national radio superstars from KIIS FM, Will and Woody, injected their unique brand of humour as they made their debut as sideline commentators on a show they’ve always loved.

Check out some highlights from this season of Australian Ninja Warrior...

Everyday athletes once again put their bodies on the line to tame the world’s most difficult obstacle course and to see if they have what it took to conquer the awesome Mt Midoriyama and win the coveted Ninja title.

To find out what your brand can achieve with an Australian Ninja Warrior partnership, request a tailored response to help realise your marketing objectives.

Nine is Australia's media company. We shine a light on Aussies far and wide across this great country and hear their stories. Australian Ninja Warrior is the bridge that enables us to do this. It's a show for everyone, with the most unlikely people taking part.

With stories of empowerment, resilience, tenacity and motivation, our Ninjas come from every corner of Australia. As we know from our recent Neighborhood Watch research, these local home grown hero stories are the kinds of stories Australians want to hear.

This is a global format that engages with our community on a local level, and is quintessentially Australian in the way we bring it to audiences.

Australia Ninja Warrior is the bridge to brand success.

Let's take a look at how Ninja connects.

The bridge to everyday Australians you need to reach most

want to see brands that demonstrate they are connected to local communities

40%

want to see local talent in brand communications

Regional viewers were Grocery Buyers

Source: Nine’s Proprietary Research | Neighbourhood Watch. Regional TAM (CAM), 20 Jun - 6 Jul 2022, "AUSTRALIAN NINJA WARRIOR" excl encores (Nine Affils), Total People/GBs, Reach & Profile %, consolidated 7 data

The bridge to Heartland Australia

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Regional viewers per episode in 2022

24%

of minutes were viewed by Regional Australia in 2022 on 9Now

+17.3 million

Total Minutes viewed by Regional Australia in 2022

Source: Regional TAM (CAM), 20 Jun - 6 Jul 2022, "AUSTRALIAN NINJA WARRIOR" excl encores (Nine Affils), Total People/GBs, Reach & Profile %, consolidated 7 data. OzTAM Live + VOD VPM, Rolling 7 Cume, Australian Ninja Warrior, 20/06/2022 - 18/7/2022, includes coviewing on connected tv devices

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Australian Ninja Warrior Season 6 will be a celebration of all the best bits

10x Episodes

4x Heats

3x Semi finals

2x Grand finals

1x Record breaker special

Exciting new format beats

Exhilarating new obstacles

Branded Asset Opportunities

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Creating BIG brand moments

Big ideas make brands famous. 

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia's best content.

To find out more about what your brand can achieve with an Australian Ninja Warrior partnership, request a tailored response to help realise your marketing objectives.

Request more information - GENERIC

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Loved by Aussies Made for Brands

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Tell your story
with Nine in 2022

To build your brand and drive a positive sales impact, you need to think Total TV. And there’s nowhere like Nine that has television in all shapes and sizes covered.

We can help you craft your brand story in and around some of Australia’s biggest marketing moments, in the most effective way possible.

So why wait? Grow your brand with Nine by unlocking the power of content that Aussies love to watch, combined with the reach and scale of Total TV.

TV's biggest moments
start right here

Australia's most engaging entertainment

An unrivalled sporting line up

From Beauty and the Geek, Love Island Australia, The Block, the NRL Men's and Women's premierships, the cricket T20 World Cup and more still to come, there’s plenty of opportunity available to harness the power of great Australian content with Nine.

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Still to come in 2022

Schedule is indicative only. Subject to change.

With Nine you reach the
audience you are chasing

FREE-TO-AIR NETWORK SHARES: 2022 RATINGS SURVEY PERIOD

 

18:00-MN
Total People 28.7% 28.5% 16.9%
P25-54 31.0% 27.6% 22.0%
P16-39 30.6% 28.5% 22.1%
GS+CH 32.0% 27.2% 21.1%
Source: Metro, OzTAM Overnight Data.See http://www.oztam.com.au/RatingsGuide.aspx for details: Regional, Regional TAM Overnight Data. See https://www.regionaltam.com.au for details.

FREE-TO-AIR PRIMARY CHANNEL SHARES: 2022 RATINGS SURVEY PERIOD

 

18:00-MN
Total People 20.8% 19.9% 11.0%
P25-54 23.0% 19.6% 14.8%
P16-39 23.4% 20.3% 15.0%
GS+CH 24.3% 20.0% 14.2%
Source: Metro, OzTAM Overnight Data.See http://www.oztam.com.au/RatingsGuide.aspx for details: Regional, Regional TAM Overnight Data. See https://www.regionaltam.com.au for details.

BVOD COMMERCIAL SHARES: 2022 RATINGS SURVEY PERIOD

 

LIVE + VOD
Total People 49.2% 36.1% 14.7%
People 25-54 50.1% 35.3% 14.6%
People 18-39 51.9% 34.5% 13.5%

Source: SYTD: OzTAM Live + VOD VPM, CFTA Only, 6 Feb - 9 April & 24 April - 16 July 2022, metric minutes, includes coviewing on connected TV devices.

Australian content delivers
real, effective outcomes

Check out some of the ways we've helped brands connect utilising the biggest TV formats in Australia

Beauty and the Geek x Fantastic Furniture: A match made in heaven

Fantastic Furniture leveraged the newly rejuvenated Beauty and the Geek platform to drive awareness of their new creative territory 'When it feels like home, you feel like you' through a bespoke partnership showcasing in program integration and bespoke commercial assets.

Through tailored integration entitlements, we created Fantastic Furniture moments that resonated with Aussie audiences far and wide. A truly transformational brand partnership. More.

Koala took over a 60 minute episode for the sugar hit their brand deserved

Picture this, your brand or product being talked about and engaging some of Australia’s most notable celebrities across a full 60-minute episode of a proven, prime-time television format. Too good to be true? It’s all possible with Celebrity Apprentice Australia.

Watch how Koala worked with Powered by Nine to connect with millions of potential customers. More.

Domain's in-program integration was celebrated across the entire season of The Block

A partnership between Australia’s home of property, Domain, and Australia’s longest running renovation program, The Block, was the perfect match. A campaign designed to showcase all the ways Domain and their products can help property owners and seekers buy, rent, or sell their home with ease.

Check out how Domain’s in-program integration was built out across the entire Block journey. More.

The power of an NRL Finals sponsorship in delivering high impact marketing moments

DoorDash wanted to position their brand as the NRL’s only convenience ‘On-demand Delivery Partner’ providing enhanced services through broader retail partnerships.

Nine's solution leveraged the power of integrated broadcast assets including a situational content series with Nine talent and AR ball delivery.

The result? A significant increase in awareness, consideration and the largest number of new users acquired in one day during the NRL Grand Final activations on Nine. More.

It's time to unlock the power of content Aussies love with Australia's leading Total TV broadcaster.

Contact us for more information on how your brand can leverage the power of premium content on Nine to deliver real business outcomes.

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