Nine’s Q1 Ratings 2023

Q1Header_02

42.5% comm share
Linear TV People 25-54

56.5% comm share
BVOD People 25-54

With more hit programs than any other network, the 9Network has enjoyed its best ever start to the year since the inception of OzTAM in 2001, together with record streaming numbers on 9Now.

At the conclusion of Quarter One of 2023, the 9Network is a dominant No.1 on linear television with People 25-54, 16-39, Grocery Shopper + Child and Total People, while 9Now is trouncing the opposition as Australia’s outright No.1 CFTA BVOD platform with all key demos and Total People.

The unassailable combination of the 9Network’s market leading television network, coupled with the country’s favourite CFTA BVOD platform, make for a truly powerful Total TV proposition.

The bumper free-to-air and commercial shares achieved by the 9Network are the highest on record at this point of the year.

Across both the calendar year and the survey year, the 9Network has blitzed all opposition.

The 9Network and Nine’s primary channel have won every week of the ratings survey period with all key demographics and Total People.

The biggest Total Television audiences
are right here on Nine

200722_Nine_Executives_Michael_Healy_0736

Michael Healy, Nine's Director of Television, said: “These results are nothing short of phenomenal. To have achieved our best first quarter on record is a real credit to everyone at Nine and to our production partners for creating such engaging programming that has resonated so strongly with the Australian public. We don’t take the loyalty of our viewers for granted and look forward to providing even more compelling viewing moments in the coming months.”

200722_Nine_Executives_Michael_Stephenson_0054

Michael Stephenson, Nine’s Chief Sales Officer, said: “At the beginning of the year we said Nine would be the safest bet for Australian advertisers and after the first quarter there is absolutely no doubt that we have delivered the biggest audiences across our Total Television platforms. Married At First Sight has delivered year-on-year growth across Total Television, the NRL has got off to an absolute flyer delivering year-on-year growth across Total Television and we’ve still got Lego Masters, Parental Guidance and The Summit all to come over the course of the next three months, in addition to the NRL State of Origin, and news and current affairs. We are up to 10 points ahead of our nearest competitor in audience share – if you want consistency of audience, Nine is the only place to come.”

Linear Television – Network commercial shares
6pm to midnight - 2023 calendar year

18:00-MN
Network

Network

Network
25-54 42.5% 31.4% 26.1%
16-39 43.3% 31.1% 25.7%
GS + CH 45.0% 30.9% 24.1%
Total People 42.0% 36.7% 21.3%

 

Source: OzTAM Metro Total TV, 5 City Metro, Consolidated 28 (as at 31/03/2023), CYTD as at 31/03/2023, Total Individuals/P25-54/P16-39/GS+Ch, Nine Network/Seven Network/10 Network, 18:00-23:59:59, Commercial Share.

Linear Television – Network commercial shares
6pm to midnight - 2023 survey year

18:00-MN
Network

Network

Network
25-54 42.7% 30.4% 26.8%
16-39 42.9% 30.5% 26.6%
GS + CH 45.9% 29.4% 24.7%
Total People 42.3% 36.1% 21.7%

 

Source: OzTAM Metro Total TV, 5 City Metro, Consolidated 28 (as at 31/03/2023), SYTD as at 31/03/2023, Total Individuals/P25-54/P16-39/GS+Ch, Nine Network/Seven Network/10 Network, 18:00-23:59:59, Commercial Share.

Linear Television - Free-to-air network shares
6pm to midnight - 2023 calendar year

 

18:00-MN Network Network Network
Network
Network
Ppl 25-54 34.3% 25.4% 21.1% 12.2% 7.1%
Ppl 16-39 35.9% 25.8% 21.3% 11.6% 5.5%
GS + Child 36.7% 25.2% 19.6% 12.3% 6.2%
Total Ind. 30.8% 26.8% 15.6% 17.9% 8.9%

Source: OzTAM Metro Total TV, 5 City Metro, Consolidated 28 (as at 31/03/2023), CYTD as at 31/03/2023, Total Individuals/P25-54/P16-39/GS+Ch, Nine Network/Seven Network/10 Network/ABC TV Network/SBS Network, 18:00-23:59:59, FTA Share. 

Linear Television - Free-to-air network shares
6pm to midnight - 2023 survey year

 

18:00-MN Network Network Network
Network
Network
Ppl 25-54 34.5% 24.6% 21.7% 12.6% 6.6%
Ppl 16-39 35.6% 25.3% 22.1% 11.8% 5.1%
GS + Child 37.6% 24.1% 20.2% 12.4% 5.7%
Total Ind. 30.9% 26.4% 15.8% 18.4% 8.5%

Source: OzTAM Metro Total TV, 5 City Metro, Consolidated 28 (as at 31/03/2023), SYTD as at 31/03/2023, Total Individuals/P25-54/P16-39/GS+Ch, Nine Network/Seven Network/10 Network/ABC TV Network/SBS Network, 18:00-23:59:59, FTA Share.

Australia's No.1 CFTA
Broadcast Video on Demand Platform

9Now is enjoying its best ever start to the year with record viewing

More than 5.4 billion minutes of content has been streamed on 9Now in 2023 – a year-on-year increase of 14%. 

9Now has won every week of the year-to-date against its commercial free-to-air competitors with People 25-54, 18-39 and Total People. 

Broadcast Video on Demand commercial shares
2023 survey year

Ppl 25-54 56.5% 28.1% 15.4%
Ppl 18-39 60.8% 25.2% 14.0%
Total People 55.5% 29.3% 15.3%

 

Source: OzTAM Live + VOD VPM, CFTA Only, 1 Jan – 30 Mar 2023, metric; minutes, includes covieiwng on connected tv devices 

Australia's undisputed No.1 program in Q1 is Married at First Sight

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MAFS currently has a Total TV average audience of 2.023 million viewers per episode – up 5% year-on-year. 

MAFS currently has an average BVOD audience of 658,000 per episode, indicating a third of the program’s audience is streaming it on 9Now. 

The blockbuster program will come to an explosive conclusion over two massive episodes this Sunday and Monday.

Also performing strongly for Nine in Q1 were

Big Miracles – Total TV average audience of 707,000 viewers per episode 

The Hundred with Andy Lee - Total TV average audience of 673,000 viewers per episode 

Under Investigation with Liz Hayes - Total TV average audience of 667,000 viewers per episode 

A Current Affair is Australia’s No. 1 public affairs program with a Total TV average audience of 884,000 viewers per episode since new host Ally Langdon joined the show. On Monday of this week, A Current Affair recorded its highest rating episode of the year with an average audience of 1.1 million. 

The new-look Today show, with Karl Stefanovic and Sarah Abo, is winning the breakfast slot across the combined East Coast capitals of Sydney, Melbourne and Brisbane. Each week, the Today show reaches an average of 1.6 million viewers.

And Nine's coverage of the NRL season (Rounds 1-4) has audiences up 12% year-on-year across Total TV.

Source: OzTam Metro + Regional Data, 5 City Metro + Combined Agg Markets, Total People, Overnight + Timeshift to 28; OzTAM Live + VOD VPM, Consolidated 28, includes coviewing on connected tv devices, Married at First Sight (30/01/2023 - 1/03/2023), Big Miracles (6/02/2023 - 20/03/2023), The Hundred with Andy Lee (7/02/2023 - 28/03/2023), Under Investigation (8/02/2023 - 29/03/2023); OzTAM Live + VOD VPM, Consolidated 28, Married at First Sight Season 10, 30/01/2023 - 29/03/2023), includes coviewing on connected tv devices; OzTam Metro + Regional Data, 5 City Metro + Combined Agg Markets, Total People, Overnight + Timeshift to 28; OzTAM Live VPM, includes coviewing on connected tv devices, Today Show (2/01/2023 - 29/03/2023), A Current Affair (30/01/2023 - 29/03/2023) 

For more information

Terry Stuart
Senior Communications Manager
tstuart@nine.com.au

Adrian Motte
Senior Communications Manager
amotte@nine.com.au

Contact us for more information on how your brand can leverage the power of premium content on Nine to deliver real business outcomes.

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What’s the big idea? Probably the difference between growing and being forgotten for brands in 2023

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Thought Leadership

What’s the big idea? Probably the difference between growing and being forgotten for brands in 2023 

At a time when consumer spending seems uncertain, caution probably feels like a sensible path to take, but slow and steady will not win this race. Do something different, command attention or risk getting lost in the sea of same and at worst, forgotten, says Toby Boon, Powered by Nine’s Director of Strategy & Creative Solutions.  

“I want my MTV”, Mohammed Ali as St Sebastian on the cover of Esquire, Bobby Kennedy’s election campaign – when it comes to Big Ideas, there are few people in advertising who can claim to have had more than George Lois. 

In fact the legendary ad man, who passed away late last year, was often known as the “father of the Big Idea” – defining a concept that doesn’t just connect with consumers, but sears the virtues of the product into the viewer’s brain and heart”.  

For most of us working in media, marketing and advertising it was probably the “big ideas” that first attracted us to our trade, and it is the pursuit of them which keeps many of us in the business.

But for every “I still call Australia home” or “Tonight, I’ll be eating …” there are hundreds of hardworking campaigns that manage to drive sales, raise awareness and nudge their brand in the right direction. And surely that’s enough, right? 

Maybe not. In 2021, Havas’ Meaningful Brands study described an “age of cynicism” with respondents stating that 75 per cent of brands could simply disappear overnight and be easily replaced.  

Cost-of-living pressures are another factor driving changes in Australians’ consumer behaviour as they seek to balance a desire to align with brands that reflect their values and the realities of their budget. According to McKinsey, Australian shoppers are increasingly switching brands and open to experimentation with how and where they shop 

So what will it take for brands to survive and thrive in 2023 – to stand out from the pack and build those meaningful, longer-lasting connections with consumers? Put simply, it will take bigger, better ideas. But big ideas don’t always come easy. George Lois told us that “you can be cautious, or you can be creative (but there is no such thing as a cautious creative)”.  

At a time when consumer spending seems uncertain, caution probably feels like a sensible path to take, but slow and steady will not win this race.  

I believe there is a path for brands to cut through and navigate the choppier waters of 2023’s consumer behaviour. And whilst Lois could define the options in two “C”s – creativity and caution – it will take me three (or maybe four) to make my case.  

TobyBoonHeadshot

Toby Boon
Director of Strategy & Creative Solutions
Powered by Nine

Confident partnerships


There is no doubt that media consumption is changing, but as a recent Kantar study has demonstrated, Total TV remains the dominant player when it comes to raising brand awareness and driving overall impact. 

Yet it’s not only reach that TV sponsorships and alignments deliver on. Integration within these environments has been proven to boost the effectiveness of broader campaigns, in particular driving up the impact of TVCs. 

Mass media-led partnerships which brands can be confident in offer a strong foundation for big ideas. Westpac’s new partnership with the NRL makes sense from an audience and reach perspective, but it is the way in which the bank has leveraged its sponsorship to change the vernacular of the game and deliver additional value to fans via the Westpac Red Zone which will create long-lasting cut-through. 

11218 Westpac NRL - Title Page (1) (1)

Courageous creativity


Former Dove and Burger King marketing chief-turned Activision Blizzard CMO, Fernando Machado, told us: “In the world that we live in people have more important things to do than paying attention to your brand. So you may as well do something different, unique, engaging, that will earn people’s attention.” 

Back in 2020, marketers faced similarly uncertain times – albeit in different circumstances – and many in the industry responded by playing it safe. Wistful piano tracks and supportive “we’ve got this” messages blended into each other. No brand in 2023 wants to be “one of the pack”. It’s in moments like this that brave brands will make big moves with real meaning behind them – such as NRMA’s game-changing 'A Fire Inside' campaign. 

PawBlackmores_Tile

Collaboration


A degree of turbulence in the market also provides an opportunity for all of us to take a step back and think about our ways of working. What got us here might not be the thing that moves us forward. Shaking up our processes and exploring new ways of working with partners could make the difference. Bringing media owners into the creative process early on, through workshops and ideation rather than in the final straight, opens up a world of possibilities for brands – allowing advertisers the opportunity to be part of the content journey, and giving publishers a deeper connection with what the brand wants to achieve. (Here’s how.) 

There is little doubt that a bumpy road lies ahead of us in 2023, but for the confident, creative and collaborative brands that embrace the power of big ideas, the ride might just be a lot smoother.  

9Powered_Logo_Heat

View more research insights from Nine 

Contact us for more information on how your brand can leverage the power of Nine to deliver real business outcomes.

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Total Audio 2023

Audio23_Header
Radio Logos + Podcasts
NineAudio_Header_Mob
Audio_Logos_Mob

Unlock the power of premium audio solutions with Nine

Nine’s live and local audio content has never been more effective, whether it’s tuning into our live talk radio stations, digitally streaming on your own device, or listening to one of our specialist entertainment and investigative podcasts.

Australia’s most powerful and agile audio platform allows brands to reach highly engaged audiences and deliver truly incredible business results. ​

Connect to a new generation of listeners through the power of Total Audio

NewGenListeners

The way our audiences listen is changing and we’re changing with them

Here’s what you need to know:

GFK Survey 8 2023

GfK Survey 8 revealed nearly 2 million listeners are tuning in to the very best in live and local news, sport, entertainment and opinion across Nine's talk radio stations. 2GB and 3AW have ended the year on top as the undisputed No.1 stations in Sydney and Melbourne, with a share of 12.1 and 13.6 respectively.

Nine Radio is the definitive No.1 in live audio streaming and No.1 streaming in most key shifts, including Breakfast and Mornings, across the country.

TotalAudio_AusGraphicUpdate
TotalAudioAus_ONLY
2GB_DIGITAL_WHITE_BLUE

NO.1 STATION IN SYDNEY

28.3% COMM STREAMING SHARE

3AW_DIGITAL_WHITE_BLUE

NO.1 STATION IN MELBOURNE

29.2% COMM STREAMING SHARE

4BC_DIGITAL_WHITE_BLUE

11.0% COMM STREAMING SHARE

AP 25+

6PR_DIGITAL_WHITE_BLUE

6.8% CUME GROWTH

TOTAL RADIO

14.9% COMM STREAMING SHARE

Nine Digital Audio – January 2024

2.468M

Podcast
downloads

946K

Podcast
listeners

Source: Triton Streaming, Podcast Metrics, January 1-31 2024, Downloads, Listeners.

Nine Audio

Harness Nine's Superhosts to supercharge your brand messaging

When you choose Nine Radio you are inviting the hosts, their personalities and respected opinions into your inner circle. As a result, our listeners are all ears because it’s like hearing it from a trusted, loyal friend.

As enablers of real change, Nine’s super hosts set the agenda, rallying businesses, government and communities to drive real action.

Nearly 50%

Of our weekday listeners are exclusive to Nine Radio – you can’t find them anywhere else.

Source: GfK Radio360 Ratings, Survey 6 2023, Mon-Fri 5.30am-6pm, Exclusive Cume (000s), Commercial Stations only, Nine Radio – 2GB, 3AW, 4BC, 6PR AP10+

3aw talent

The new voices of Melbourne 
on the airwaves in 2024

Introducing 3AW Melbourne’s new line-up, commencing from January 2024. Tom Elliott will move to Mornings, with Jacqui Felgate appointed 3AW’s new Drive host, and Tony Moclair stepping into Afternoons.

Deeply engage with local content, making your brand part of community conversations

Nine Audio delivers meaningful local connections talking about topics, issues, products and services that directly relate to local areas.

Localism is a powerful brand perception and engagement influencer. Half (51%) of all Australians want to see brands demonstrate their connection to local communities. Local impact with national influence, the true value of localism. That’s what Nine Audio can offer.

Source: Neighbourhood Watch

Contextual relevance makes your message work harder

Studies have shown how ad-context alignment drives business outcomes:

+30%

+37%

Enhanced engagement with advertising

Increase in purchase intent, delivered by contextual alignment

+67%

+23%

Increase in unaided awareness

Lift in sales

Source: Radiocentre’s ‘Emotional Multiplier’ study & ARF’s contextual alignment study 2020 

UpToTheMinute

Up to the minute news, sport
and opinion

MoreThan100Podcasts

More than 100 podcasts across diverse content verticals

CredibilityByAssociation

Credibility by association

All ears, deep pockets — unlock this highly valuable audience

80% of Australia’s wealth is held by 41% of the population aged 45 years+. And 67% of Nine Radio listeners are aged 45 years+.* Nine Audio’s audience is highly targeted, engaged, affluent, and deeply loyal to our brands.​

Source: Blindspot, Nielsen CMV, Metro Survey 9, Fused Radio Currency, Mon-Sun 5.30am-12MN, Cume (000s), Nine Radio - 2GB, 3AW, 4BC, 6PR, AP18+ vs SMBP AP18+​. *GfK Radio360 Ratings, Survey 6 2023, Mon-Sun 5.30am-12MN, Cume (000s), AP45+, Nine Radio – 2GB, 3AW, 4BC, 6PR

Highly
receptive

More interested in a range of brands and products, including big-ticket items like travel, home improvement/DIY, grocery and auto, than your average audience

With the means
to
take action

6 times more likely to go to an advertiser’s website if they have heard it on radio 

64% of listeners take action from radio advertising 

Open minded and valuing "value"

Nine Radio listeners are open to change with more than 2 in 3 shopping for bargains and specials or switching brands based on special offers 

Source: Blindspot & CRA

We mean business

Nine Audio is the perfect combination for your media strategy. Across talk radio, digital streaming and podcast, our total audio offering can drive incremental reach for your campaign. Nine Radio extends the 25-54-year reach by at least 373,000 weekly listeners when combined with any other network.

We know that every dollar counts. With access to Nine’s largest local, first party data to maximise targeting and minimise wastage, plus completely measurable attribution reporting through Veritone, Near, Gemba and Podsights coming soon.

Partner with Nine Audio to influence consumer behaviour and business outcomes.

Source: GfK Radio360 Ratings, Survey 6 2023, Cume (000s), Mon-Sun 5.30am-12MN, Graphical Overlap, AP25-54, AP35-54, Nine Radio – 2GB, 3AW, 4BC, 6PR

ManShakingHand

Create talkability for your brand

NineAudio_Wheel

Realise creative audio solutions with

9Powered_Logo_Heat

Nine's Superpower: Surround Sound

Multiply your impact with Powered
by Nine

Through Powered, Nine’s client marketing solutions division, we’ve upped the game on audio in terms of strategy, creativity of solutions, and measurement of effectiveness. ​Whether it’s audio-only or cross-platform, Nine’s Total Audio offering has developed powerful and agile platforms that will allow you to move quickly, reach a valuable target audience, and use our stations as a growth engine for your business success.

It's time to leverage the power of premium audio solutions with Nine  in 2023

DeepPocketsListeners

Contact us for more information on how your brand can leverage the power of Nine Audio to deliver real business outcomes.

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Footy on Nine Audio

Group 8

ALL CODES COVERED ON NINE AUDIO

Footy cuts deep into our culture and community. It’s powerful because it’s real, unscripted, and the stories live on long after the stadium lights go down.

In 2023, Nine Audio is your one-stop shop for official NRL and AFL coverage, with access to the best live games as well as pre and post-game commentary from some of the country’s leading broadcasters.

To find out what your brand can achieve with a premium footy on Nine Audio partnership, request a tailored response to help realise your marketing objectives today.

NRL ON NINE AUDIO IS
IN A LEAGUE OF ITS OWN

For decades, Nine Audio has brought the sport that we can't get enough of, rugby league, to the homes and hearts of listeners all around the country.

NRL offers 32 weeks of continuous conversation, spread across multiple competitions, providing opportunities to tell your brand story in and around key calendar moments – this year like never before.

Premium-programming

PREMIUM PROGRAMMING

Only Nine Radio has exclusive radio rights to the best premium games each weekend on 2GB and 4BC: Friday 8.00pm, Saturday 5.30pm and 7.30pm, and Sunday afternoons at 4.00pm. Giving brands the ability to integrate into live sport across multiple weekly touch points.

Premium-talent

PREMIUM TALENT

The Continuous Call Team’s high-profile heritage talent – Mark Levy, Darryl Brohman, Mark Riddell, David Morrow and Paul Gallen, as well as Boyd Cordner and Josh Morris – are joined by new member Allana Ferguson, a former star Jillaroo, in 2023.

Premium-Audience

PREMIUM AUDIENCE

One in two (54%) of our football listeners are exclusive to Nine Radio – you can’t reach them anywhere else. With a national reach of nearly 2 million listeners per week, we talk to footy fans 24/7.

Source: Source: GfK Radio360 Ratings Survey 4 2023, 2GB Sydney or 4BC Brisbane Fri 7pm-10pm, Sat 1-10pm, Sun 1-7pm, 3AW Melbourne Fri 6pm-12MN, Sat 12-12MN, Sun 12-7pm, 6PR Perth, Sat 12-9pm, Sun 12-6pm, Cume (000s), Exclusive Cume (000s) (#M), National Cume Mon-Sun 5.30am-12MN Nine Radio 2GB, 3AW, 4BC, 6PR, AP10+, unless otherwise specified.

NINE'S NRL FANS CAN'T GET ENOUGH OF THE CONTINUOUS CALL TEAM

+

OF NRL AUDIO CONTENT

We are a direct line to the nation’s footy fans, serving up the biggest and best rugby league Australia has to offer, with world-class analysis of all the action on and off the field.

THE PASSION FOR RUGBY LEAGUE DELIVERS
STRONG AUDIENCES ACROSS ALL AUDIO PLATFORMS

Continuous Call Team in Sydney

+

Session Starts in June^

+

NRL Podcast Downloads in June^

Source: Radio360 Ratings Sydney Survey 4 2023, Fri 7pm-10pm, Sat 1-10pm, Sun 1-7pm, Market Share (NRL Broadcasters Only), 2GB AP10+. ^Triton Australian Podcast Ranker June 2023, CCT, Six Tackles with Gus, 2GB Wide World of Sport, 100% Footy, Top Blokes, Stories of Origin, Triton Webcast Metrics, June 2023, Session Starts, Fri 7pm-10pm, Sat 1-10pm, Sun 1-7pm, 2GB
NRLW_Players

THE PINNACLE OF WOMENS RUGBY LEAGUE
RIGHT HERE ON NINE AUDIO

Nine’s Wide World of Sports has made a landmark investment in the growth of women’s rugby league, with every game of the 2023 NRLW season to be broadcast live and free in HD on the 9Network and streamed on 9Now.

The biggest season of free-to-air rugby league in history just got bigger with the expanded 48-game NRLW season, kicking off on Saturday, July 22, and showcasing the women’s game on the platform with the biggest reach in the country.

The NRLW is set for an even bigger and better year in 2023 on Nine Audio.
With increased coverage across the 2023 season with full calls of State of Origin Games 1 and 2, and the NRLW Grand Final by our No.1 NRL call team. Plus, a dedicated weekly women in league segment on the Continuous Call Team and Wide World of Sports, and a weekly podcast dedicated to NRLW.

AFL ON NINE AUDIO: A NEW ERA OF LISTENING

When it comes to the AFL, Nine’s two football stations, 3AW and 6PR, are second to none. With longer pre-game and post-game analysis than anyone else, our coverage is unmatched.

We have extended our decades-long partnership with the AFL. For the first time, not only will our listeners have access to 3AW and 6PR’s unrivalled commentary and coverage through their local station, our new agreement incorporates full streaming rights across Australia, giving fans the ability to listen anywhere, anytime, on any device.

AFL_PLAYERS

NEW AFL STREAMING RIGHTS

Our two-year deal with the Australian Football League gives Nine Radio six matches to call each week on 3AW and 6PR. Plus, for the first time, these matches will be available through the 3AW and 6PR app and website. 

AFL_Premium-programming

ONE PLACE TO CATCH ALL THE ACTION

Nine Radio’s new broadcast rights deal ensures the only place to hear the biggest names and best opinions in footy is directly through Nine – the home of the AFL. 

AFL_RadioTalent

AN ALL-STAR LINEUP OF AFL BROADCASTERS

3AW has been proudly broadcasting Aussie Rules for almost 80 years and our commentary team for 2023 is arguably the best we've ever assembled. With talent such as Jacqui Felgate, Anthony Hudson, Leigh Matthews, Jimmy Bartel, Sam McClure and more, the stories of AFL will be told by Australia's greats.

NINE AUDIO'S PLATFORMS ARE A DIRECT LINE INTO
AFL FANS ACROSS THE NATION

3AW Melbourne

+

Session Starts in June^

+

AFL Podcast Downloads in June^

Source: GfK Radio360 Ratings, Melbourne Survey 4 2023, Market Share %, AFL Broadcasters Only, Fri 6pm-12MN, Sat 12-12MN, Sun 12-7pm, AP10+, unless otherwise specified. ^Triton Australian Podcast Ranker June 2023, 3AW is Footy, Real Footy, Footy Classified, Footy Nightline, 3AW Wide World of Sport, Triton Webcast Metrics, June 2023, Session Starts, Fri 7pm-10pm, Sat 1-10pm, Sun 1-7pm, 3AW or 6PR

AFLW Players

AFLW ON NINE AUDIO
A SPORTING REVOLUTION YOU'LL WANT TO HEAR

Brace yourself for fierce athleticism, unmatched skill and a level of passion that will leave you breathless. The women of AFLW are rewriting the history books, shattering barriers, and redefining what it means to be an athlete. From bone-crunching tackles to spectacular goals, every match is a testament to their dedication and resilience.

Don't miss a moment of this electrifying competition on Nine Audio, as heroes rise, rivalries ignite and legends are born. AFLW is where the spirit of the game meets the power of women, and it's a sporting revolution you won't want to miss!

The League will enter its second season with a full 18 teams and continues to go from strength to strength. The season will begin in August with the Home and Away season running for 10 Rounds with four weeks of Finals to follow and the Grand Final slated for November.

DIGITAL STREAMING OF PREMIUM SPORTING CONTENT IS ON THE RISE

CONTEXTUAL RELEVANCE MAKES YOUR MESSAGE WORK HARDER

With new contextual streaming opportunities now available through our Sports Fans Package, your brand can reach footy fans nationally across the NRL on 2GB and 4BC plus AFL on 3AW and 6PR. In fact, studies have also shown how ad-context alignment drives business outcomes:​

+

Enhanced engagement with contextual advertising

+

Average increase in purchase intent due to contextual alignment

+

Increase in unaided awareness

+

Lift in sales

Source: Radiocentre’s ‘Emotional Multiplier’ study & ARF’s contextual alignment study 2020.

THE HOME OF SPORTS PODCASTING

Nine's top sports journalists, experts and commentators keep sports fanatics informed and engaged across Australia all year round. On average, attracting 670,000 podcast downloads each month during football across sport categories.

Source: Triton Podcast Metrics, March-June 2023 Average, Total Nine, Downloads, Category = Sport.

ORIGINAL NINE FOOTY PODCASTS

IF IT MATTERS TO FANS, FOOTY ON NINE AUDIO WILL DELIVER

Sports marketing is a powerful tool that numerous brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the winning ability to connect brands with fans.

Nine’s leading audio platforms offer just that. Connecting with footy fans who are passionate, highly engaged, have money to spend, and immerse themselves in premium footy content week after week across all codes.

_NRL_TV
9Powered_Logo_White

The reigning premiers
of creativity and results

Big ideas make brands famous.
As does the power of premium sporting content.

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best footy content spanning television, digital, print and radio. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.

01
02
03
04
NRL_Maccas

Macca's season-long strategic campaign brought to life across Nine Radio

Challenge: To entrench Macca’s into the NRL audiences’ game-day ritual and become the favourite and most trusted QSR brand.

Solution: Macca’s combined a season-long naming rights partnership with clever creative executions and messaging across the Continuous Call Team’s weekend coverage, plus extensions into the Wide World of Sports program.

Picture-1

A 'Who will deliver' segment analysing the player who the talent think will "deliver" for their team in the game.

A clever use of creative, leading listeners to believe they were hearing show talent enjoying their Macca’s delivery behind the scenes, with the mic accidentally left on.

Visual branding on studio TVs combined with on-air messaging gave Macca’s interactive ownership.

AFL_Holden

Honda MPE's spring campaign brought to life through a finals partnership with 3AW footy

Challenge: Increase consideration and position the Honda MPE top of mind by re-establishing Honda Power Equipment as a premium brand.

Solution: By leveraging a 3AW footy finals partnership, Honda MPE unlocked the premium nature of Nine’s audio broadcasting. The conversation was extended with a focus on durability and reliability of their premium products through creative segments placing Honda MPE at the forefront in this space.

Holden

Each week the commentary team in partnership with Honda nominated the most durable and reliable player of the day. Reflecting on the player who was a mainstay for the team and tapping into Honda’s brand traits of durability and reliability, it drove the brand story home with listeners.

To find out more about what your brand can achieve through a premium footy partnership with Nine Audio, request a tailored response to help realise your marketing objectives today.

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