9Galaxy is Nine’s platform for simplifying television buying across linear TV and 9Now.
It is designed to automate the buying process and deliver efficiencies in television buying for agencies and clients.
9Galaxy dynamically schedules Nine’s off-peak, multi-channel and BVOD inventory to ensure buyers get the audience they are promised.
There are no makegoods and no shortfalls.
How does 9Galaxy work?
Schedules optimised nightly based on the latest 9Predict forecast to meet audience guarantees. The campaign management tool manages the delivery of objects and makes good audience in real time.
How is it priced?
Guaranteed CPM is based on an optimised schedule at the time of booking and the client’s negotiated rate. There is no price premium associated with 9Galaxy.
How does it work with R&F?
Nine provides an encrypted file providing indicative reach for the 9Galaxy buy. Nine peak remains the primary driver of reach and is not delivered via 9Galaxy.
Will it affect my audit?
As 9Galaxy guarantees audience we deliver makegoods in real time, which may affect average TARP comparison as makegoods for audience shortfalls are excluded from fixed campaign audits and often run outside of campaign period.
What about BVOD?
9Galaxy maximises reach by combining BVOD and linear TV inventory in the one buy. OzTAM’s VOZ to provide incremental reach achieved via BVOD will be available from February 2020.