Australia has made the switch.
It's time you started a conversation with Nine Radio.
Hosted by Australia's most engaging broadcasters, Nine’s talk radio stations 2GB, 3AW, 4BC and 6PR are a direct line into the moods, thoughts and opinions of Australians. The intimacy, immediacy and authenticity delivered by a radio host means through the power of Nine Radio, we're having a conversation with nearly 2 million potential customers every week.
Nine Radio is the ultimate connection platform
Through Nine Radio we have developed a powerful and agile platform that will allow brands to move quickly, reach a valuable target audience, and deliver real business results to guarantee return on investment.
Nine Radio is a platform that allows you to talk to your customers.
More of them. More often. Across more weeks of the year than any other media business in Australia.
Our audiences aren’t just a demographic, they are loyal listeners, and because they are loyal it means nearly 50% of them can only be reached on Nine’s stations.
How do we compare to other radio networks?
Nine Radio Finishes 2021 on a High
Nine Radio has finished 2021 as the clear No.1 in the key markets of Sydney and Melbourne and demonstrated strong growth across Brisbane and Perth in the final survey of the year.
GfK Survey 8 saw Sydney’s 2GB and Melbourne’s 3AW again retain their undisputed leadership positions as the No.1 stations in each city throughout all 2021.
In Sydney, 2GB Breakfast host Ben Fordham has finished his second year on air with a dominant 18.5% share, while in Melbourne Ross and Russ on 3AW Breakfast have finished with a phenomenal 24.1% share. In Mornings Ray Hadley and Neil Mitchell both remain the most listened to presenters in their respective timeslots.
This survey also saw strong results for Brisbane’s 4BC with Breakfast host Neil Breen finishing the year with a 10.7% up 1.4 points. This is Breen’s highest result ever and the best 4BC Breakfast result in 13 years. Ray Hadley was again No.1 in 4BC Mornings in talk with a 11.1% share.
In Perth 6PR also finished the year strongly with Gareth Parker in 6PR Breakfast lifting 0.6 points to a 9.9% share while 6PR Mornings host Liam Bartlett lifted 1.2 points to a 9.2% share.
Greg Byrnes, Nine Radio’s Head of Content, says: “The past 12 months have shown why Talk Radio is the trusted source of news and opinion. Australians turned to us in record numbers as they sought live and local content. We thank our listeners for sticking with us and assure them we’ll be relevant, setting agendas and working ever harder in 2022.”
2GB No.1 in Sydney with an audience share of 14.5%
Ben Fordham Live No.1 Breakfast Show with an audience share of 18.5%
3AW No.1 station in Melbourne - Breakfast, Morning, Afternoon, Drive & Weekends
4BC posts audience growth with an audience share of 8% People 10+
4BC Mornings with Ray Hadley Brisbane's No.1 Mornings Talk Show with an audience share of 11.1%
6PR Mornings with Liam Bartlett Perth's No.1 Mornings Talk Show
Source: GfK Radio Ratings, SMBP Survey 8 2021 - 2GB, 3AW, 4BC, 6PR.
Did you miss the Nine Upfront 2022?
Hear from Tom Malone, Nine's Managing Director - Radio
and Deborah Knight, Nine Radio Host, on the most dynamic platform in the media landscape today...
Streamline the way you buy Total Audio with Nine Galaxy
Nine Radio has unveiled the next stage of its digital transformation, highlighting the importance of first-party data as it accelerates towards a total audio proposition for advertisers.
Buy live linear, live streaming and podcast, all delivered using Nine Galaxy and powered by Nine’s unique first-party data, giving brands an addressable audio platform at scale.
The future of Radio is Total Audio
Speaking at the Nine 2022 Upfront presentation, Tom Malone, Nine’s Managing Director – Radio, confirmed that Nine Radio had implemented single sign-on (SSO) across its digital radio platforms, to complement its existing logged-in users and Nine’s wider data pool of 14 million people.
Is your brand ready to turn down the music and start a conversation?
Contact us for more information on how your brand can leverage the power of Nine Radio to deliver real business outcomes.