ParentalGuidance_Header

The search for Australia's best parenting style

Parenting. Everyone’s got an opinion.

Ally Langdon and Australian parenting expert Dr. Justin Coulson team up with ten brave sets of parents with very different parenting styles, putting their methods to the ultimate test to determine who has Australia’s best parenting style in Channel 9’s raw and confronting series, Parental Guidance.

To find out what your brand can achieve with a Parental Guidance partnership, request a tailored response to help realise your marketing objectives.

From the network that brought you Married at First Sight, came ground breaking experiment that will challenge every Australian family.  

 

 

Parental_Family

748,000

Broadcast Overnight

112,000

Time Shift to 28

102,000

Broadcast Encore

157,000

Con 28 Live + VOD BVOD

1,119,000

Total AUD

BVOD Source: OzTAM Live + VOD VPM, Con28,  Parental Guidance (1/11/21 – 16/11/21), includes coviewing on connected tv devices.
TV Source: OzTam Metro + Regional Data, Total People, Overnight + Timeshift to 28 for First Run Episodes, Consolidated 28 for Encore Episodes, 'Parental Guidance,' 01/11/21-16/11/21.

Think big with a show fit for any category

Parental Guidance is a show that captivated, entertained, educated and had families Australia wide starting a conversation about their parenting styles. There is no other show like this on Australian television.

From helicopter parents to tiger parents, free-range and routine parents to extreme authoritarians, Parental Guidance shone a light on how Aussies raise their families. And that no one parenting style is best.

Parental Guidance took us behind the closed family doors of parenthood, and how we ourselves were parented.
When it comes to modern-day parenting, is anyone really nailing it?

 

Parental Guidance is produced by Eureka for the 9Network.

To find out more about what your brand can achieve with a Parental Guidance partnership, request a tailored response to help realise your marketing objectives.

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