Insightful and locally produced
Exploring the most pressing issues facing Aussie families
Hosted by the dynamic duo of Ally Langdon and Dr Justin Coulson, Parental Guidance features eight families navigating eye-opening challenges centred on critical topics such as screen time, mental health, body image and social pressures.
From hands-on tasks to heartfelt reflections in the Parent Lounge, Ally and Justin, along with the participants, unpack parenting philosophies, offering fresh insights and actionable takeaways.
Our audience
Where parents turn for guidance, brands turn to engage and earn trust
Parental Guidance attracts viewers who value connection, education and family-oriented content, offering brands access to a highly receptive and emotionally engaged audience. Series 2 reached 811K total people across all screens. Build long-term brand loyalty by aligning with a program that celebrates families and solutions-oriented storytelling.
Source: TVMAP VOZ Program Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 01/01/2023-31/12/2023, Average AUD, contains ‘Parental Guidance’, excludes ‘encore’, Total People, Metro & Regional Broadcast (excl spill), National BVOD, Con 7.
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More than
entertainment
Align your brand with trusted, credible hosts enhancing authenticity of sponsor messaging throughout the series.
Trusted, credible hosts
Targeted demographics
Cultural relevance
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