KICK OFF 2022
WITH NRL ON NINE
Rugby League returns for its 31st year on Nine in 2022. More >
Another blockbuster season awaits fans of the toughest football competition in the world. From the drama, passion, twists and turns, to the heroes and the villains - the NRL on Nine is pure entertainment.
It's the focal point of conversation week after week. It's discussed on radio. It's dissected in print. And, it's available for fans to watch and stream every game, across Channel 9 and 9Now. With supplementary streams for feature matches plus blogs, highlights and social takeovers all available through the Wide World of Sports digital and social channels.
You can't get better than this.
To find out what your brand can achieve with an NRL partnership, request a tailored response to help realise your marketing objectives.
CHECK OUT WHAT'S
IN STORE THIS SEASON
The NRL is a platform that provides brand partners with the opportunity to be top of mind and leverage the code in a number of innovative ways, with fans actively engaged for 30 weeks of the year. With Thursday, Friday, Saturday and Sunday broadcast opportunities, alongside three blockbuster State of Origin games, before the season showdown: the NRL finals series.
Reaching +11 million
Aussies in 2021
On average watched the NRL each week
Grand Final viewers Channel 9 & 9Now
Grand Final Live BVOD Audience on 9Now
Source: OzTAM Live VPM, NRL GRAND FINAL DAY -MATCH, 03/10/2021, includes co-viewing on connected TV devices. OzTam Metro & Regional Data, 5 City Metro & Combined Agg Markets, Nine Network, Total People, NRL Grand Final, Match Only, 03/10/2021, Average Audience, Overnight.
Captivating Regional Australians
with all the action in 2021
Regional viewers reached in 2021 Total People
Regional viewers reached in 2021 People 25-54
of Live Minutes viewed on 9Now across the 2021 season
from Regional Australia
Source: Regional TAM (CAM, CAM excl TAS/WA, NNSW/SNSW & QLD), 2021 v 2020, “RUGBY LEAGUE FINAL SERIES” & “NRL GRAND FINAL DAY” match only (Nine Network Content Affiliates), TP/25-54/16-39/GS+CH, AUD, consolidated 7 data. Regional TAM (CAM, CAM excl TAS/WA, NNSW/SNSW & QLD), 2021, “NRL LIVE” “RUGBY LEAGUE FINAL SERIES” & “NRL GRAND FINAL DAY” match only (Nine Network Content Affiliates), TP/25-54/16-39/GS+CH, Reach & Reach %, consolidated 7 data. 9Now source: Oztam Live VPM VPM, NRL matches only, 18/03/2021 – 03/10/2021 v 13/3/20-25/10/20, includes co-viewing on connected TV devices, Metric: Minutes.
AUSTRALIA'S MOST TALKED ABOUT SERIES IN SPORT RETURNS IN 2022
The State of Origin needs no introduction. It's the most talked about series in Australian sport and will be back again in 2022, this time travelling from Sydney to Perth and back for Game 3 in Brisbane.
2021 State of Origin series
Source: OzTAM Metro + Regional Data, Cumulative Reach, 09/06/2021 – 14/07/2021, Network 9 & Nine Network Content Affiliates, program starts with “State of Origin”, Consolidated 7 data.
THE PINNACLE OF WOMENS RUGBY LEAGUE RIGHT HERE ON NINE
Imagine a sport where every single player is breaking new ground every single match. Be inspired by a group of extraordinary women who are changing the history of sport.
The game's best female players band together for one final showdown at the Ampol Women's State of Origin in 2022. Exclusive to Nine.
2021 Womens State of Origin series
Source: OzTam Metro & Regional Data, 13/11/2020 & 25/06/2021, Nine Network & Nine Network Content Affiliates, Various Demos, contains "Women's State of Origin", Reach, Consolidated 7.
THE BEST NRL COVERAGE, EVERY WEEK
BROADCASTING AUSTRALIA'S BIGGEST GAMES IN FOOTY
With 30 weeks of continuous content, spread across key competitions and underpinned by Nine's 24/7 conversation, NRL on Nine provides opportunities to create bespoke campaigns around calendar moments such as Mother's Day, Father's Day and ANZAC Day. Weekly news and magazine shows support and drive the stories providing opportunities for your brand to always be part of the conversation.
TO MARCH 26
TO OCTOBER 2
TO JULY 13
TO OCTOBER 2
TO OCTOBER 2
NINE IS THE UNDISPUTED HOME FOR THE NRL FAN
Sports marketing is a powerful tool that many brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the ability to connect brands with fans.
And Nine's unrivalled cross-media NRL offering does just that. It connects with millions of Aussie fans, year after year. Footy fans who are passionate, highly engaged, have money to spend and who immerse themselves in premium footy content week after week across the full NRL season.
BROADCASTING 360+ HOURS OF LIVE NRL MATCHES
We offer not just the linear experience on Channel 9 but also Australia's leading on-demand and streaming platform 9Now, creating new ways for brands to tell their story.
AIRING 750+ HOURS OF
NRL RADIO CONTENT
We are a direct line to the footy fans of the nation, serving up the biggest and best footy Australia has to offer, with world-class analysis of all the action on and off the field.
We are first with the agenda-setting stories. But we don't just tell our readers what happened, we tell them how and why it happened. It’s that unique insight that sets us apart.
PRODUCING 2000+ HOURS
OF NRL DIGITAL CONTENT
Our fully integrated digital offering continues to keep our audiences in the loop across the NRL season with premium content. From bite sized digital magazine shows on WWOS to highlights and expert editorial opinion.
Source: OzTAM Metro + Regional Data, Total People, Cumulative Reach, NRL 2021 Season, 'NRL Live,' 'Rugby League Final Series,'& 'NRL Grand Final Day –Match,' Consolidated 7 Data. GfK Radio Ratings, SMBP Survey 6 2021, Mon-Sun 5.30am-12MN, Cume (000s), Nine Talk Radio – 2GB, 3AW, 4BC, 6PR; Nielsen Consumer and Media View National Online Survey S03 2021. Fused April 2021; Roy Morgan Asteroid single source database for the 12 months ending June 2021.
The reigning premier
of creativity and results
Big ideas make brands famous.
As does the power of premium sporting content.
And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best NRL content spanning television, digital, print and radio. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.
Let's take a closer look at how brands have effectively utilised the power of the NRL in 2021
DOORDASH LEVERAGED THE POWER OF AN NRL FINALS SPONSORSHIP TO DELIVER HIGH IMPACT MARKETING MOMENTS
Challenge: DoorDash had a goal to position themselves as NRL's only 'On Demand Delivery Partner' and to set a point of difference against their competitors.
Solution: By leveraging Nine's exclusive coverage of every Finals Match, DoorDash creatively showcased their service as the ultimate on-demand delivery partner for any need.
Execution: Through Nine's exclusive Finals Match coverage, DoorDash incorporated augmented reality ball delivery and a situational content series using Nine talent.
Top of Mind Awareness
of new users acquired
NRL Grand Final 2021
Source: Gemba NRL Interim Report 2021
Make your brand famous with the 2022 State of Origin
Win $1 million in advertising inventory with Nine
The richest competition in Australian advertising returns for the 2022 State of Origin series.
The State of Originality is a call to arms for YOU – Marketers and your Creative teams, to elevate the power and importance of creativity and of course, originality, in delivering results.
This year Nine challenges you to help make the 2022 State of Origin not only an absolute sporting blockbuster, but also a much-watch TV event where the ads are just as exciting as the football action.
We’ve got the reach covered and we invite YOU to crack the creative.
To find out more about what your brand can achieve with an NRL partnership, request a tailored response to help realise your marketing objectives.