The latest Nielsen ratings for June 2017 have revealed more Australians are spending time with Nine’s digital news network than any other publisher within the news category, with nine.com.au driving average time spent per person up to 1 hour and 9 minutes, 8 minutes more than the closest competitor. Nine.com.au remained as the 2nd most visited news website in Australia, reaching a unique audience of 4.682 million.
The ratings also show 9Now has delivered its highest ever unique audience. 2.349 million Australians visited the live streaming and video on demand platform in June, placing it No. 1 out of the FTA commercial TV Networks.
In June, the 9Honey network reached more women than any other lifestyle site, with 1.048 million women visiting the network. This demographic is also highly engaged, with women spending longer on the 9Honey network than any other lifestyle destination, clocking up over 14 minutes per person.
The 9Honey network reached 1.761 million UAs overall, growing a massive 20% MoM and experiencing one of the biggest audience increases across its competitive set. Increases in audience were seen across every vertical within the network with:
• 9Honey News reaching 1.179M UAs (+22.3% MoM)
• 9Kitchen reaching 415k UAs (+53.7% MoM)
• 9Homes reaching 317k UAs (+36.6%MoM)
• 9Coach reaching 304k UAs (+42.1%)
• 9Style reaching 327k UAs (+53.3% MoM)
• 9Elsewhere reaching 275k UAs (+14.6% MoM)
• 9TheFix (excl. TV Guide) reaching 990k UAs (+11.5% MoM)
Source: Nielsen Digital Ratings Monthly, June 2017.