Your home of the Olympics and Paralympics

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Connecting Australia through the Olympic and Paralympic movement

Since its very beginning, Nine’s journalists have been telling the story of the modern Olympic movement in the pages of The Sydney Morning Herald and The Age. And through the years, we have continued to amplify the journey of the Olympic and Paralympic Games through our television, audio and publishing channels.

That legacy is important, alongside the role we will play in uniting Australia around the athletes of today and showcasing the heroes of tomorrow. The powerful stories that will connect to every moment of passion and perseverance, every stroke, every jump and every stride, captured for all to see. From the countdown to Paris in 2024 and beyond, Nine is your home of the Olympics.

A decade of storytelling will engage Australians like never before

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Bonjour!

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In 2024, Australia’s eyes and ears will be on the French capital and Nine’s Wide World of Sports will bring them every single moment.

The Olympics and Paralympics are the platform for truly captivating events that stop the nation, where our greatest athletes, alongside a new generation, will take the stage across a plethora of sporting events.

Bonjour!

In 2024, Australia’s eyes and ears will be on the French capital and Nine’s Wide World of Sports will bring them every single moment.

The Olympics and Paralympics are the platform for truly captivating events that stop the nation, where our greatest athletes alongside a new generation will take the stage across a plethora of sporting events.

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Australia's big event superstars

Over the next decade, Nine’s Wide World of Sports will assemble a world-class team of experts and storytellers to continue Australia's Olympic and Paralympic journey and inspire a new generation of fans. Together, they will deliver thousands of hours of content across Nine’s suite of platforms, connecting with sports fans like never before.

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The Games are more than sport

The Olympics are about commitment and sacrifice, the journey and the stories. The inclusiveness and equality, about doing your best and living up to the value of Olympism. It’s about who we are as humans, and how these events contribute to building a peaceful and better world through sport.

Five powerful storytelling territories

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Celebrating the legacy and history of the Games, the sports and the athletes

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Inspiring Australians to challenge themselves for a greater purpose

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Informing Australia to challenge itself for a greater purpose

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Connecting to culture and those around us, now and in the past

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Driving the future of humankind forward together

A revolutionised, global first Olympic and Paralympic platform

Across 2024, Nine’s Olympic and Paralympic total media programming will reach 98% of Australia, delivering 360-degree coverage through one unified content ecosystem.

Source; Nine total content ecosystem reaches between 90-93% of ALL Australians each month. Nine total media 2024 Olympic and Paralympic Games content platform, including the Road2Paris based on previous major events insights will see that reach increase between 5-8 points across a combined audience of Nines Total TV, Total Audio and Total Publishing, including significant additional signed on 9Now users. (Roy Morgan) 

A revolutionised, global first Olympic and Paralympic platform

Across 2024, Nine’s Olympic and Paralympic total media programming will reach 98% of Australia, delivering 360-degree coverage through one unified content ecosystem.

Source; Nine total content ecosystem reaches between 90-93% of ALL Australians each month. Nine total media 2024 Olympic and Paralympic Games content platform, including the Road2Paris based on previous major events insights will see that reach increase between 5-8 points across a combined audience of Nines Total TV, Total Audio and Total Publishing, including significant additional signed on 9Now users. (Roy Morgan) 

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PARTNERSHIPS • CLIENT EXPERIENCE • STUDIOS • STRATEGY • EFFECTIVENESS • IDEATION • CONTENT • TALENT

The 24/7 main stage, live and on demand

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Nine’s Olympic coverage will be unmissable, with two 24-hour, fully hosted Free to Air channels. We will bring Australia the most extensive coverage of the Paralympic Games, covering the live action and daily highlight shows. Opening up more opportunities for your brands to get closer to the action.

Australia’s leading BVOD platform, 9Now, will become the destination for all Olympic and Paralympic coverage, giving audiences control of how they experience the Games. Every sport, anytime, anywhere.

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Daily coverage

All day coverage hosted by experts

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On-demand channels

40 on-demand channels, each dedicated to a specific sport

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Olympic themed programming

Running right through Nine’s slate, with themed episodes of Australia’s favourite news and entertainment formats

Immediate, intimate, wherever and whenever

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The Games will be the talk of Australia, and Nine Radio will be leading the conversation, plugged into communities with a loyal fanbase of listeners tuning in for the latest news and updates.

9Podcasts will go beyond the headlines, offering in-depth analysis and rich storytelling on the road to Paris and throughout the Games.

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In conversation, live and local

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Sydney and Melbourne’s biggest Breakfast shows

2GB’s Ben Fordham and 3AW’s Ross and Russ broadcasting live from Paris

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Olympic-specific
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Australians will never miss a moment of the action with 24/7 coverage

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Three dedicated
podcasts

Podcasts will deep dive beyond the headlines of the Games, from key athlete interviews to updates on the ground

Insight and expertise, from every angle

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For almost two hundred years, Nine’s mastheads have covered sport here in Australia and around the world, telling the stories of every Olympic and Paralympic Games. And in Paris, our content will be greater than ever.

Nine’s digital publishing channels, WWOS and 9News mastheads, are set to be the go-to for audiences, providing real-time updates through daily live blogs. From breaking news in Paris to in-depth sport analysis, our readers will have the latest information at their fingertips across both print and digital platforms throughout the Games.

Creating more ways to celebrate the Games

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The Olympics and Paralympics across every media touchpoint underpinned by Nine’s leading data infrastucture

Signed in users

Increase media efficiencies

68 targeting segments across 9 verticals

Audience enrichment from

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Contact us for more information on how your brand can leverage the power of the Olympics and Paralympics on Nine to deliver real business outcomes.

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Footy on Nine Audio 2024

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ALL CODES COVERED ON NINE AUDIO

Footy cuts deep into our culture and community. It’s powerful because it’s real, unscripted, and the stories live on long after the stadium lights go down.​

In 2024, Nine Audio is your one-stop shop for official NRL and AFL coverage, with access to the best live games as well as pre and post-game commentary from some of the country’s leading broadcasters. 

To find out what your brand can achieve with a premium footy on Nine Audio partnership, request a tailored response to help realise your marketing objectives today.

NRL ON NINE AUDIO
JOIN THE CONVERSATION

​For decades, Nine Audio has brought the sport that we can't get enough of, rugby league, to the homes and hearts of listeners all around the country.

NRL offers 32 weeks of continuous conversation, spread across multiple competitions, providing opportunities to tell your brand story in and around key calendar moments – this year like never before.

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LET’S TALK NINE AUDIO’S NRL SUPER HOSTS 
THE CONTINUOUS CALL TEAM

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PREMIUM GAMES AND MORE PASSIONATE FANS

Only Nine Radio has exclusive radio rights to the best premium games each weekend on 2GB and 4BC: Friday 8.00pm, Saturday 5.30pm and 7.30pm, and Sunday afternoons at 4.00pm. Giving brands the ability to integrate into live sport across multiple weekly touch points.

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BETTER CONTENT AND A BRAND SAFE ENVIRONMENT

In 2024, the Continuous Call Team will celebrate its 38th consecutive year broadcasting the National Rugby League. It is the longest continuously-running sports program in the history of Australian commercial radio. With that comes experience like no other attracting the best guests from across the NRL to join in the conversation, week in, week out.

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UNRIVALLED BETTER ENGAGEMENT

Nine Radio’s NRL programming has the highest level of engagement with over 2 hours each week when compared to other radio stations. Deeper engagement means we can deliver cut through for brands, driving awareness and sales.

Source: GfK Radio360 Ratings, Sydney + Brisbane Survey 5 2023, Cume (000s), Fri 1900-2300, Sat 1300-2200, Sun 1300-1900, TSL (HH:MM), 2GB or 4BC, AP10+.  

NINE'S NRL FANS CAN'T GET ENOUGH OF THE CONTINUOUS CALL TEAM

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OF NRL AUDIO CONTENT

We are a direct line to the nation’s footy fans, serving up the biggest and best rugby league Australia has to offer, with world-class analysis of all the action on and off the field.

Source: approx. 25 hours of live NRL radio content each week on 2GB

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WHEREVER AND HOWEVER PEOPLE ARE LISTENING

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Footy listeners each week

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NRL Podcast Downloads^

Source: Radio360 Ratings Sydney Survey 5 2023, Fri 7pm-11pm, Sat 1-11pm, Sun 1-7pm, Market Share (NRL Broadcasters Only), 2GB AP10+. ^Triton Australian Podcast Ranker August 2023, CCT, Six Tackles with Gus, 2GB Wide World of Sport, 100% Footy, Top Blokes, Stories of Origin.

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THE NRLW IS SET FOR AN EVEN ​
BIGGER AND BETTER YEAR IN 2024

The women of the NRLW are rewriting the history books, shattering barriers, and redefining what it means to be an athlete. ​

In 2023, Nine’s Wide World of Sports made a landmark investment in the growth of women’s league. With increased coverage across the season with full calls of State of Origin Games 1 and 2, and the NRLW Grand Final by our No.1 NRL call team. Plus, a dedicated weekly women in league segment on the Continuous Call Team and Wide World of Sports, and a weekly podcast dedicated to NRLW.

A season sponsorship of the NRLW helps position a brand as a leader and supporter of the sport, enhancing the brand’s reputation and credibility, especially among fans.

AFL ON NINE AUDIO 
JOIN THE CONVERSATION

When it comes to the AFL, Nine’s two football stations, 3AW and 6PR, are second to none. With longer pre-game and post-game analysis than anyone else, our coverage is unmatched.

In 2023, we extended our decades-long partnership with the AFL. Not only did our listeners have access to 3AW and 6PR's unrivalled commentary and coverage through their local station, the new agreement incorporated full streaming rights across Australia, giving fans the ability to listen anywhere, anytime, on any device. 

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LET’S TALK NINE AUDIO’S AFL SUPER HOSTS
THE 3AW AND 6PR FOOTBALL CALL TEAMS

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PREMIUM GAMES AND MORE PASSIONATE FANS

3AW and 6PR will call premium games across Fridays, Saturdays and Sundays, bringing fans over 100 AFL games across the season. Giving brands the ability to integrate into live sport across multiple weekly touch points.

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BETTER CONTENT AND A BRAND SAFE ENVIRONMENT

3AW will continue the tradition of over 80 years of broadcasting Aussie Rules, the longest continuously-running sports coverage in Australian commercial radio. Our super hosts create a brand safe AFL environment you can’t find anywhere else.

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UNRIVALLED BETTER ENGAGEMENT

Nine Radio’s AFL programming has the highest level of streaming engagement. Deeper engagement means we can deliver cut through for brands, driving awareness and sales.

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WHEREVER AND HOWEVER PEOPLE ARE LISTENING

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AFL Podcast Downloads in August^

Source: GfK Radio360 Ratings, Melbourne Survey 5 2023, Market Share %, AFL Broadcasters Only, Fri 6pm-12MN, Sat 12-12MN, Sun 12-7pm, Cume (000s) Incl 6PR Sat 11.30am-8pm, Sun 12-6pm, AP10+, unless otherwise specified. ^ Triton Australian Podcast Ranker August 2023, 3AW is Footy, Real Footy, Footy Classified, Footy Nightline, 3AW & 6PR Wide World of Sport, Eddie & Jimmy

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AFLW ON NINE AUDIO
A SPORTING REVOLUTION YOU'LL WANT TO HEAR

Brace yourself for fierce athleticism, unmatched skill and a level of passion that will leave you breathless. The women of AFLW are rewriting the history books, from bone-crunching tackles to spectacular goals, every match is a testament to their dedication and resilience.

Don't miss a moment of this electrifying competition on Nine Audio, as heroes rise, rivalries ignite and legends are born. AFLW is where the spirit of the game meets the power of women, and it's a sporting revolution you won't want to miss!

DIGITAL STREAMING OF PREMIUM SPORTING CONTENT IS ON THE RISE

CONTEXTUAL RELEVANCE MAKES YOUR MESSAGE WORK HARDER

With contextual streaming opportunities available through our Sports Fans Package, your brand can reach footy fans nationally across the NRL on 2GB and 4BC plus AFL on 3AW and 6PR. In fact, studies have also shown how ad-context alignment drives business outcomes:​

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Enhanced engagement with contextual advertising

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Average increase in purchase intent due to contextual alignment

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Increase in unaided awareness

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Lift in sales

Source: Radiocentre’s ‘Emotional Multiplier’ study & ARF’s contextual alignment study 2020.

THE HOME OF SPORTS PODCASTING

Nine's top sports journalists, experts and commentators keep sports fanatics informed and engaged across Australia all year round. On average, attracting 730,000 podcast downloads each month during football across sport categories.

Extend your brand conversation across the week with catch up and original podcasts. Giving fans the chance to tap into their passion and interest on demand and on-the-go, with trusted opinion and engaging stories reaching a new generation of listeners.

Source: Triton Podcast Metrics, April-August 2023 Average, Total Nine, Downloads, Category = Sport.

ORIGINAL NINE FOOTY PODCASTS

IF IT MATTERS TO FANS, FOOTY ON NINE AUDIO WILL DELIVER

Sports marketing is a powerful tool that numerous brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the winning ability to connect brands with fans.​​

Nine’s leading audio platforms offer just that. Connecting with footy fans who are passionate, highly engaged, have money to spend, and immerse themselves in premium footy content week after week across all codes.

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The reigning premiers
of creativity and results

Big ideas make brands famous.
As does the power of premium sporting content.

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best footy content spanning television, digital, print and radio. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.

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Macca's season-long strategic campaign brought to life across Nine Radio

Challenge: To entrench Macca’s into the NRL audiences’ game-day ritual and become the favourite and most trusted QSR brand.

Solution: Macca’s combined a season-long naming rights partnership with clever creative executions and messaging across the Continuous Call Team’s weekend coverage, plus extensions into the Wide World of Sports program.

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A 'Who will deliver' segment analysing the player who the talent think will "deliver" for their team in the game.

A clever use of creative, leading listeners to believe they were hearing show talent enjoying their Macca’s delivery behind the scenes, with the mic accidentally left on.

Visual branding on studio TVs combined with on-air messaging gave Macca’s interactive ownership.

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Honda MPE's spring campaign brought to life through a finals partnership with 3AW footy

Challenge: Increase consideration and position the Honda MPE top of mind by re-establishing Honda Power Equipment as a premium brand.

Solution: By leveraging a 3AW footy finals partnership, Honda MPE unlocked the premium nature of Nine’s audio broadcasting. The conversation was extended with a focus on durability and reliability of their premium products through creative segments placing Honda MPE at the forefront in this space.

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Each week the commentary team in partnership with Honda nominated the most durable and reliable player of the day. Reflecting on the player who was a mainstay for the team and tapping into Honda’s brand traits of durability and reliability, it drove the brand story home with listeners.

To find out more about what your brand can achieve through a premium footy partnership with Nine Audio, request a tailored response to help realise your marketing objectives today.

Request more information - GENERIC

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Nine in 2024

Shape Limitless Top 3

Start now with Australia's Media Company

In 2024 and beyond, we will work closely with you to help maximise the true breadth of Nine’s content, data and technology - the ultimate marketing platform. 

As Australia’s Media Company, we’re focused on the stories that bring us together. Our commitment to shaping culture, challenging perspective and entertaining Australia is unwavering. With new and exciting long term content investments, a focus on innovation and creativity and amplified targeting capabilities, there truly is no place like Nine to grow your business. 

Best of all? You can leverage all of this and more, today.

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CENTRE OF DIGITAL EXCELLENCE

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STRATEGY & INSIGHTS    CONTENT PARTNERSHIPS & EXPERIENCE    STUDIOS    EFFECTIVENESS

To find out what your brand can achieve with a Nine partnership, request a tailored response to help realise your marketing objectives.

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Connecting Australia through the Olympic and Paralympic movement

Since its very beginning, Nine’s journalists have been telling the story of the modern Olympic movement in the pages of the Sydney Morning Herald and The Age. And through the years, we have continued to amplify the journey of the Olympic and Paralympic Games through our television, audio and publishing channels.

That legacy is important, alongside the role we will play in uniting Australia around the athletes of today and showcasing the heroes of tomorrow. A decade of storytelling on Nine starts now.

From Paris 2024 to Brisbane 2032, Nine is your home of the Olympics and Paralympics.

A marathon of world first brand opportunities for Paris 2024

Nine’s world first united content ecosystem will allow brands to reach 98% of Australians in a campaign window stretching nearly 10 months. Building excitement with a total media promotional campaign, brands can unlock the power of the Olympics from January’s Winter Youth Olympic Games all the way to the Paralympic Closing Ceremony on September 8. 

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The Olympic broadcast will feature two dedicated channels on Channel 9 and 9Gem filled with Olympic content 24 hours a day.  

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9Now will run 40 individual channels live and on-demand ensuring Australians don’t miss a second of any event, with an extensive curation of VOD highlights and full replays. 

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Nine’s stable of prestigious mastheads will deliver insights and expert analysis from every angle, including a 24-hour daily blog and newsletters.

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Nine’s audio network including local stations and 9Podcasts will lead the conversation around daily key moments and is the only place Aussies will be able to listen to the Olympics live.

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All this, underpinned by CODE, Nine’s Centre of Digital Excellence and Powered, Nine’s creative marketing division, delivering a powerful, seamless, and effective partnership with Nine.

TV’s biggest moments start right here, across all screens

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Todays television is live broadcast, streaming and on demand. And we bring all of it to +17.8 million Aussies each month how, when and where they want to consume it.

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A world class,
streaming-first platform

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Across Nine, we are continuing to evolve our digital future - bringing to life differentiated, world class products and audience experiences. On 9Now, we are committed to reaching all of Australia with a world of free sport, news and entertainment. Live and on demand.

Viewers and brands catapulted into new golden era as 9Now undertakes Australia-first transformation

With a long term strategy to ensure 9Now is at the pinnacle of streaming technology, plus state-of-the-art user experience and ad capabilities, Australia’s favourite BVOD platform now includes a refreshed and more easily navigated home page, putting viewers straight into a full screen, live broadcast similar to traditional TV – a game changer for CTV on the biggest screen in the home.

CUTTING EDGE 
TECHNOLOGY

NEW & IMPROVED
FUNCTIONALITY

MARKET LEADING
INTERACTIVE AD
CAPABILITIES

A FUTURE OF
FAST CHANNELS

SEAMLESS BRAND
INTEGRATION

OPTIMISED
TARGETING

Devices

A world leading tech platform utilising Artificial Intelligence will give Australian small and medium businesses access to Nine’s 20 million signed in users to create video advertising on 9Now in just seconds, for as little as $500. 

With the ability to be able to precisely target audiences using age and sex demographics, postcode and Nine’s market-leading 9Tribes profile segments, Nine Ad Manager is an all-in-one self-service tool allowing advertisers to connect with customers in a premium streaming environment.

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Nine reveals world leading ad platform empowering
small and medium businesses to grow

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We're talking,
Australia's listening

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Today’s audio is a combination of live broadcast, live streaming and podcast. With audience listening habits changing, we have evolved our audio offering right alongside them.

Nine radio talks to 1.98 million listeners each week, taking out the No.1 station in both Sydney and Melbourne. We have a strategy in place to build new audiences no matter where they choose to engage. Over 1 in 5 listen via streaming, with a whopping +4 million 9Podcast downloads recorded every month.

Impact and influence through Nine's news and lifestyle powerhouse

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Nine’s publishing division is a news and lifestyle powerhouse, leading the national conversation and engaging +17.4 million Australians each month. With a long history of impactful journalism, The Sydney Morning Herald remains Australia's most read news brand, The Age maintains it's lead as Victoria's most read masthead and The Australian Financial Review as Australia's most read premium business masthead.

From C-Suite decision makers, influencers and mass audiences, our publications are at the heart of conversations that matter, holding the powerful to account and creating valuable connections for advertisers.

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Monthly Audience

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Monthly Audience

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Monthly Audience

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Expanded e-commerce media solutions across Nine’s entire digital content portfolio

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Following the success of Product Reviews, Nine plans to expand our e-commerce media solutions across our entire editorial portfolio will allow advertisers to embed their products into trusted environments and benefit from the online sales generated by referrals from our extensive multi-platform network. A unique proposition to connect with a de-duplicated audience of +16.4 million every month.

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Australia's biggest data lake, 20 million signed in users

We’re actively looking to understand more about consumption trends, people’s actual behaviours, how and why they engage with Nine’s content.

Utilising our signed in users, brands can connect with audiences like never before. Nine’s first party data set has 68 different segments and 9 Games verticals, coinciding with the launch of a brand new set of 9Tribes segments.

NEW market-leading digital and data capabilities​

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Nine's new audio targeting product across both streaming and podcasting that utilises 9Tribes market leading data set for more efficient and effective target solutions.

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A ground-breaking industry initiative enabling optimised reach and frequency-based buying across 9Now, 7Plus and 10Play, whilst also providing the ability to measure the incremental reach this bring to clients linear TV campaigns.

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Unification of anonymous and registered user data from Stan and Domain, along with site intercept surveys will capture more audience attributes than ever before.

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Integration of two new partners into our Audience Match platform will allow seamless data transfer from their platforms to Nine, enabling you to precisely target new or existing customers using your own CRM.

Ground breaking retail media partnership program

Nine's retail media partnership program will amplify and extend the omnichannel ecosystem of our retail media partners and help advertisers multiply the return on their retail media investment, utilising Nine's unique set of assets, content and 1st party data.

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Powered has been designed to realise big ideas and unlock the power of creativity in driving real, measurable results for your business. 

Whether you need support with strategy, creative development and production, content integration and content marketing know-how, or closing the loop to determine how effective your campaign was. Powered are here to help.

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Recap on Nine Upfront 2024

We'd like to thank Rhoda Roberts AO, creative director of Calling Country.

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Australia's Media Company

To find out what your brand can achieve with a Nine partnership, request a tailored response to help realise your marketing objectives.

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Source: Nine total content ecosystem reaches between 90-93% of ALL Australians each month. Nine total media 2024 Olympic and Paralympic Games content platform, including the Road2Paris based on previous major events insights will see that reach increase between 5-8 points across a combined audience of Nines Total TV, Total Audio and Total Publishing, including significant additional signed on 9Now users. (Roy Morgan).

OzTAM © 2023, TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], National, Nine Content TotalOzTAM © 2023, TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], National, Nine Content Total TV, Linear TV Total, Total BVOD, Avg Monthly Reach (000's) Con 7 (BVOD is When Watched), Jan - Jul 2023.

GfK Radio360 Ratings, Survey 4 vs Survey 5 2023, Total Radio, Streaming, Mon-Sun 5.30am-12MN, 3AW Breakfast Mon-Fri 5.30am-8.30am, 3AW Mornings 8.30am-12pm, Nine Radio Afternoons Mon-Fri 12pm-3pm, Nine Radio Drive Mon-Fri 3pm-6pm, Cume (000s), Total Radio Commercial Share, Streaming Commercial Share, AP10+, Nine Radio - 2GB, 3AW, 4BC, 6PR. *On record - dating back to survey 1 2004. Triton Podcast Metrics July 2023, Downloads, listeners, Total Nine, unless otherwise specified.

Roy Morgan Research; People 14+ for the 12 months ending June 2023. Total Nine XP (Print & Digital): Nine Digital [nine.com.au, Gizmodo, Kotaku Australia, Lifehacker Australia, Pedestrian.tv, Refinery 29, Vice, Drive.com.au, 9Now], Total Nine Publishing [AFR Print & Digital, SMH Print & Digital, The Age Print & Digital, Brisbane Times, WA Today, Good Weekend VIC & NSW L3I, Sunday Life VIC & NSW L3I, Domain NIM VIC & NSW L3I, AFR Magazine, Good Food Digital, Traveller Digital, Domain Digital]).  Ipsos iris Online Audience Measurement Service July 2023, Age 14+, PC/laptop/smartphone/tablet, Text only, Media Report, Audience (000s).