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At Nine, we are fuelled by ambition and defined by an ecosystem of trusted, scaled content, market-leading data, transformative tech and AI - all focused on delivering proven business outcomes for you. Ignited by partnership, we embed brands right at the heart of Australian culture. Weaving your stories into ours is what we do best, creating moments that truly last.

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The Nine Advantage@4x-8

Premium, trusted content at scale

We are locally owned, locally created and locally trusted. Our content ecosystem is made for Australians, by Australians, reflecting our culture, our conversations and our communities in a way no other can. Unlike fragmented platforms, we offer a premium environment where your brand is safe from user-generated or unverified content. It’s about embedding your story at the heart of what matters most to our audiences.

Deeper partnership and integration

We are committed to being true partners, ensuring your brand is always seen and never missed. We are more ambitious than ever for your message to be an active influence in culture. Through Powered and our expanded divisions, we can weave your stories authentically into the biggest moments of Australian media. This strategic approach turns attention into long-term growth by delivering impact across the entire funnel.

Actionable intelligence and accountability

From campaign strategy to market mix modelling, our refined tools and insights empower brands to optimise every step. Underpinned by our 22 million signed-in users, we deliver not just data but intelligence. With a single, unified solution, we’ve made accessing our audiences easier than ever. The result? A clear view of your advertising spend, with an unwavering focus on the outcomes you need - sales growth, brand growth and measurable action.

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Recap on the full presentation, or go direct to your chosen segment.

"If growth matters, then TV is the partner for you and we can prove it. We have the data, the measurement and the proof points that connect investing in TV directly to the bottom line. Partnering with Nine is a decision to invest in sales growth and profit into the future."

Nikki Rooke
Director of Sales, Total Television

"When Australians make choices, they buy from voices they believe in. Aligning with Nine Audio means your brand speaks directly to a community that is ready to act.
We’re in the business of real conversations that cut through the noise — conversations Australians trust, return to, and act on every single day."

Brian Gallagher
Commercial Director, Audio

"Our job at Powered is to ensure that your brands don't belong next to culture, they belong inside it. Messaging that doesn't interrupt the story but becomes a welcome part of it. Meaningfully weaving brands into the moments that matter."

Lisa Day
Director of Powered

"From our unified digital trading solutions, investment into Nine Ad Manager, to our enhanced integrated data platform and 9Now Stories — Nine has evolved its proposition to make it easier and more effective for clients to connect with our audiences and drive measurable business results."

Nick Young
Commercial Director, Digital

"The evidence is clear: advertisers do not inherit negativity from being alongside news, even the hard stuff, on any platform. Brands in trusted news environments achieve stronger cut-through, stronger recall, and stronger outcomes."

Tory Maguire
Managing Director, Publishing

"So what's the Nine Advantage? Premium, crafted content that Australians actively choose, partnerships and integrations that only we can deliver, and a new era of data, technology and AI that will transform how we connect brands and audiences.

This is who we are — fuelled by ambition, ignited by partnership — sharper, more focused, and committed to driving sustainable growth for your business."

Matt James
Chief Sales Officer

"When you invest with Nine, you are directly investing in the future of trusted Australian storytelling and the economic certainty it provides. Your support ensures that Australian audiences continue to see themselves reflected on the screens, pages, and platforms they love. This guarantees you a loyal, engaged, and receptive audience, which is a fundamental driver of your brand's future growth."

Matt Stanton
Chief Executive Officer

"Nine Publishing is data-informed, digital-first and commercially accountable – delivering trusted attention at scale and outcomes for advertisers."

Ashleigh Thomas
Commercial Director, Publishing

"Nine today has something no one else in Australia can offer: the full power of a truly integrated media ecosystem. From the biggest screen in the living room, to the phone in your pocket, to the voices you hear in the car, we’re there at the moments that matter most."

Amanda Laing
Managing Director, Streaming & Broadcast
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17.9 Million Watch Monthly: Source: OzTAM © 2023, TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], National, Nine Content, Total TV, Avg Monthly Reach (000s), Jan – Sep 2025, Consolidated 7 (BVOD is When Watched).
+7.5% year-on-year growth P18-39s: Source: VOZ Analyzer, 01/01/25-26/07/25 & 12/08/25-04/09/25 vs STLY, Nine Content, National (incl spill), People 18-39, Avg Aud 000s, Full Day S-S 0600-2359, Con 7 as at 05/09/25.

Ready to accelerate your business? Request a bespoke presentation with us today.

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