CelebrityApprentice

Only one can be crowned the Celebrity Apprentice. So who can withstand the sugar rush?

After an explosive return to television in 2021, Celebrity Apprentice Australia is back on Channel 9 in 2022. Lord Alan Sugar, the billionaire boss and business magnate who turns the boardroom upside down with his no-nonsense, take-no-prisoners approach, will be here again to shake things up. ​

To find out what your brand can achieve with a Celebrity Apprentice Australia partnership, request a tailored response to help realise your marketing objectives.

FULL CAST LINE UP FOR 2022

2021-10-16_JG_CELEB-APPRENTICE-SD01_0473
  • Turia Pitt — Author, motivational speaker and one of Australia's most inspirational women
  • Will and Woody — National hosts of Australia's No. 1 Drive radio show
  • Bronte Campbell — Dual Olympic gold medallist and world champion swimmer
  • Jodi Gordon — Logie-Award-winning actress, model and Australian sweetheart
  • Benji Marshall — Rugby league great and Wests Tigers legend
  • Gamble Breaux — Real Housewives of Melbourne star
  • Beck Zemek — Married At First Sight's most controversial bride and socialite
  • Vince Colosimo — Hollywood actor and Australian Film Institute award winner
  • Samantha Jade — Winner of The X Factor, ARIA Award winner and singer-songwriter
  • Jean Kittson — A queen of Australian comedy, trailblazer and author
  • Darren McMullen — Renowned television presenter and actor
  • Jarrod Scott — Face of Givenchy and international supermodel
  • Carla from Bankstown — Secretary to former NSW Premier Gladys Berejiklian and social media sensation
  • Ronnie Caceres — Renovation expert and one of The Block's most successful All Stars
  • Eloni Vunakece — Two-time Australian Ninja Warrior semi-finalist and former international NRL star

A PROVEN PERFORMER IN 2021

CH9_9NOW

+1.1 MILLION
VIEWERS PER EPISODE IN 2021

787K

Overnight

80K

Timeshift

120K

Encore

21K

Live VPM

108K

VOD VPM

Source: OzTAM Live + VOD VPM, Con28, Celebrity Apprentice (23/5/21 - 15/5/21) includes co-viewing on connected TV devices​

WinNetwork

CAPTIVATING REGIONAL AUSTRALIA

2.148M
Regional viewers reached
in 2021

730K
People 25-54

21%
of 9Now minutes viewed by regional Australia

Source: Regional TAM Regional FTA +WA, 23/05/21 – 15/06/21, Various Demos, Nine Content Affiliates, Consolidated 7, contains “Celebrity Apprentice”, Reach. 9Now: OzTAM Live + VOD VPM, Rolling 7 Days Cume, Celebrity Apprentice Season 1, 23/05/2021 - 22/06/2021, includes coviewing on connected tv devices.

Let's hear from business magnate Lord Alan Sugar on the power of a show that gives more, whilst giving back...

 

ShaynnaBlaze

“This is my past and my personal life … I want other women out there to know that you can have a voice and there are people out there who want to give you a voice. You can still live a great life, be successful and still keep your integrity no matter what happens to you.”

Shaynna Blaze
Co-Founder, Director & Chairperson of Voice for Change
Celebrity Apprentice Season 1 WINNER

Own the episode with Celebrity Apprentice Australia

Picture this, your brand or product being talked about and engaged with by some of Australia’s most notable celebrities across a full 60 minute episode of a proven primetime television format. Too good to be true? It’s all possible with Celebrity Apprentice Australia.

It’s time to explore how your brand can get a sugar hit in 2022
with the show that gives more, whilst giving back.

Explore how Koala worked with Powered by Nine to connect their brand message with millions of potential customers across a full 60 minute episode of Celebrity Apprentice Australia in 2021.

9Powered_Logo
EveryCategory
MarketingTask

Marketing Task

The Celebrity Teams must create an exciting new marketing campaign for a brand. The team which conveys the product messaging/features the best, wins!

FoodRelatedTask

Food-Related Task

The Celebrity Teams must create or manufacture a unique food product or participate in a food challenge. The Team that sells the most wins!

SellingTask

Selling Task

The Celebrity Teams must create an exciting Sales experience within a retail store or outdoor venue. The team which sells the most items within a timeframe wins!

ExperienceTask

Experience Task

The Celebrity Teams must complete a cooking Task where they prepare meals for a big event or experience, supplied with your brands fresh produce and/or your clients' products.

EducationTask

Education Task

The Celebrity Teams must compete in a learning-based Task getting to know an area of expertise. The celebrities must then present a showcase back to the board on the topic.

ActivationTask

Activation Task

The Celebrity Teams must complete the Task of delivering the most online orders across Sydney following the process and requirements based on how a brand package and deliver their goods, talking to their relevant comms pillars.

Celebrity Apprentice Australia is produced by Warner Bros. International Television Production Australia for the 9Network, based on the format created by Mark Burnett and distributed by MGM. ​

To find out more about what your brand can achieve with a Celebrity Apprentice Australia partnership, request a tailored response to help realise your marketing objectives.

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