The search for Australia's best parenting style
Parenting. Everyone’s got an opinion.
While there is no such thing as the perfect parent, Parental Guidance always determines the parenting style that comes close when it puts parenting styles with remarkably distinctive methods and unique approaches under the national spotlight.
The carefully selected diverse range of parents will take centre stage in 2024 to be unpacked, judged and scrutinised under the guidance of returning dynamic duo Ally Langdon, the esteemed host of A Current Affair, and Dr Justin Coulson, one of Australia’s most trusted parenting experts. Each set of parents get a taste of their own medicine when it comes to report-card results as their approach to parenting is reviewed, reacted to and discussed on the Parents’ Lounge, ultimately leading to a vote for Australia’s best style.
To find out what your brand can achieve with a Parental Guidance partnership, request a tailored response to help realise your marketing objectives.
Time Shift to 28
Con 28 Live + VOD BVOD
BVOD Source: OzTAM Live + VOD VPM, Parental Guidance Season 2, 5/06/2023 - 20/06/2023, includes coviewing on connected tv devices
TV Source: OzTam Metro + Regional Data, Total People, Overnight + Timeshift to 28 for First Run Episodes, Consolidated 28 for Encore Episodes, 'Parental Guidance,' 05/06/2023 - 25/06/2023'
Think big with a show fit for any category
Parental Guidance is a show that is captivating, entertaining, educating and has families Australia wide starting a conversation about their parenting styles. There is no other show like this on Australian television.
From helicopter parents to tiger parents, free-range and routine parents to extreme authoritarians, Parental Guidance shins a light on how Aussies raise their families. And that no one parenting style is best.
Parental Guidance takes us behind the closed family doors of parenthood, and how we ourselves were parented.
When it comes to modern-day parenting, is anyone really nailing it?
Parental Guidance is produced by Eureka for the 9Network.