Parental Guidance


The search for Australia's best parenting style - coming soon to Nine

Parenting. Everyone’s got an opinion.

Ally Langdon and Australian parenting expert Dr. Justin Coulson team up with ten brave sets of parents with very different parenting styles, putting their methods to the ultimate test to determine who has Australia’s best parenting style in Channel 9’s raw and confronting new series, Parental Guidance.

Parental Guidance, premieres Monday, November 1, at 7.30pm. More.

To find out what your brand can achieve with a Parental Guidance partnership, request a tailored response to help realise your marketing objectives.

From the network that brought you Married at First Sight, comes the next ground breaking experiment that will challenge every Australian family.  

Let's hear from Parental Guidance host Ally Langdon on what to expect... 

Think big with a show fit for any category

Parental Guidance is a show that will captivate, entertain, educate and have families Australia wide starting a conversation about their parenting styles. There is no other show like this on Australian television.

Now is the time to deliver your brand message through the power of break engagers, viewers polls, consumer promotions, prizing, talent alignment with renowned parenting expert and host Dr. Justin Coulsin and much more, all amplified across Nine's unrivalled cross platform ecosystem.

From helicopter parents to tiger parents, free-range and routine parents to extreme authoritarians, they will all show how they raise their families while trying to influence everyone else that their parenting style is best.

Parental Guidance takes us behind the closed family doors of parenthood, and how we ourselves were parented, to find out how to do it right, right now. When it comes to modern-day parenting, is anyone really nailing it?


Parental Guidance is produced by Eureka for the 9Network.

To find out more about what your brand can achieve with a Parental Guidance partnership, request a tailored response to help realise your marketing objectives.

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Celebrity Apprentice Australia


Only one can be crowned the Celebrity Apprentice. So who can withstand the sugar rush?

After a record-breaking return last year, Celebrity Apprentice Australia will be back on Channel 9 in 2022, bringing together more of the country’s biggest names to battle it out in the boardroom.

The celebrities, divided into two teams, will take on a range of epic tasks to avoid billionaire boss Lord Alan Sugar’s firing squad, while using their business savvy and little black book of contacts to raise money for their chosen charities.

To find out what your brand can achieve with a Celebrity Apprentice Australia partnership, request a tailored response to help realise your marketing objectives.


The personal stakes will be high as big egos, high-pressure situations, and exciting new game play ramps up the competition between the celebrities of Celebrity Apprentice Australia 2022. There are sure to be more explosive moments and twists and turns on the road to the winner being crowned the Celebrity Apprentice.

Stepping up to the plate as Lord Sugar's new recruits are:


Turia Pitt
Author, motivational speaker and one of Australia's most inspirational women

Will and Woody
National hosts of Australia's No. 1 Drive radio show

Bronte Campbell
Dual Olympic gold medallist and world champion swimmer

Jodi Gordon
Logie-Award-winning actress, model and Australian sweetheart

Benji Marshall
Rugby league great and Wests Tigers legend

Gamble Breaux
Real Housewives of Melbourne star

Beck Zemek
Married At First Sight's most controversial bride and socialite

Vince Colosimo
Hollywood actor and Australian Film Institute award winner

Samantha Jade
Winner of The X Factor, ARIA Award winner and singer-songwriter

Jean Kittson
A queen of Australian comedy, trailblazer and author

Darren McMullen
Renowned television presenter and actor

Jarrod Scott
Face of Givenchy and international supermodel

Carla from Bankstown
Secretary to former NSW Premier Gladys Berejiklian and social media sensation

Ronnie Caceres
Renovation expert and one of The Block's most successful All Stars

Eloni Vunakece
Two-time Australian Ninja Warrior semi-finalist and former international NRL star











Live VPM



Source: OzTAM Live + VOD VPM, Con28, Celebrity Apprentice (23/5/21 - 15/5/21) includes co-viewing on connected TV devices​



Regional viewers reached
in 2021

People 25-54

of 9Now minutes viewed by regional Australia

Source: Regional TAM Regional FTA +WA, 23/05/21 – 15/06/21, Various Demos, Nine Content Affiliates, Consolidated 7, contains “Celebrity Apprentice”, Reach. 9Now: OzTAM Live + VOD VPM, Rolling 7 Days Cume, Celebrity Apprentice Season 1, 23/05/2021 - 22/06/2021, includes coviewing on connected tv devices.

Let's hear from business magnate Lord Alan Sugar on the power of a show that gives more, whilst giving back...



“This is my past and my personal life … I want other women out there to know that you can have a voice and there are people out there who want to give you a voice. You can still live a great life, be successful and still keep your integrity no matter what happens to you.”

Shaynna Blaze
Co-Founder, Director & Chairperson of Voice for Change
Celebrity Apprentice Season 1 WINNER

Own the episode with Celebrity Apprentice Australia

Picture this, your brand or product being talked about and engaged with by some of Australia’s most notable celebrities across a full 60 minute episode of a proven primetime television format. Too good to be true? It’s all possible with Celebrity Apprentice Australia.

It’s time to explore how your brand can get a sugar hit in 2022
with the show that gives more, whilst giving back.

Explore how Koala worked with Powered by Nine to connect their brand message with millions of potential customers across a full 60 minute episode of Celebrity Apprentice Australia in 2021.


Marketing Task

The Celebrity Teams must create an exciting new marketing campaign for a brand. The team which conveys the product messaging/features the best, wins!


Food-Related Task

The Celebrity Teams must create or manufacture a unique food product or participate in a food challenge. The Team that sells the most wins!


Selling Task

The Celebrity Teams must create an exciting Sales experience within a retail store or outdoor venue. The team which sells the most items within a timeframe wins!


Experience Task

The Celebrity Teams must complete a cooking Task where they prepare meals for a big event or experience, supplied with your brands fresh produce and/or your clients' products.


Education Task

The Celebrity Teams must compete in a learning-based Task getting to know an area of expertise. The celebrities must then present a showcase back to the board on the topic.


Activation Task

The Celebrity Teams must complete the Task of delivering the most online orders across Sydney following the process and requirements based on how a brand package and deliver their goods, talking to their relevant comms pillars.

Celebrity Apprentice Australia is produced by Warner Bros. International Television Production Australia for the 9Network, based on the format created by Mark Burnett and distributed by MGM. ​

To find out more about what your brand can achieve with a Celebrity Apprentice Australia partnership, request a tailored response to help realise your marketing objectives.

Request more information - GENERIC

Expanding Nine’s people-based marketing offering – Nine to offer Audience Match integrated with Salesforce

Last year Nine announced a market-leading partnership with Adobe called Audience Match. Nine plans to integrate this product with Salesforce, writes Nick Young, Nine’s Director of Sales – Digital and Publishing.

At last year’s Nine Upfront we announced a major step into empowering people-based marketing across our digital properties.

Nine announced a new partnership which allows marketers and brands to unlock Nine’s ecosystem of more than 11 million signed-in users on 9Now.

Today Nine can announce that in an Australian first, its Audience Match product will integrate with Salesforce. 

By early 2022 we will integrate with Salesforce, giving clients the ability to match and activate their customer data to our 14 million signed-in users and put the power of people-based marketing to work across Nine’s digital ecosystem, including the market-leading 9Now BVOD service.

It will enable advertisers using any Salesforce Cloud with Salesforce CDP and the Salesforce Nine App to match their first-party consumer audiences against our ecosystem of signed-in users, including the ability to target them on the largest screen in the house – the connected television.

The partnership builds on Nine’s market-leading onboarding capabilities activated over the last 12 months, which have involved significant deals with key players such as Adobe and also LiveRamp, and ensures that regardless of the marketing technology provider a brand uses, it can utilise Nine’s Audience Match solution to onboard audiences to Nine.

We’ll have more to say on this in the coming months, but for the moment we are excited that regardless of what platform a brand is on in 2022, we’ll be able to help them with a seamless, safe and privacy-compliant solution allowing them to activate their audiences across all of Nine’s digital properties.

Identity-based targeting opportunities that tap into the Martech already embedded in your businesses: it doesn’t get better than that. 

Nick Young is Nine’s Director of Sales – Digital and Publishing

Upcoming Publishing Features


Surround your brand with Australia's best lifestyle content

With many of us experiencing a bit more time on our hands to be inspired about ways to improve our lives, and invest time in the things we are passionate about, why not wrap your brand around upcoming lifestyle content, and integrate your next campaign within special issues of Life and Leisure, Sunday Life, and The Australian Financial Review Magazine.

Each issue will deliver its own unique way in to engage and excite readers, and hopefully influence their buying behaviours.  Find out more how you can partner with Nine's premium digital and publishing brands below.

Life & Leisure

Publishing Friday 3rd & Saturday 4th Sept  

Life & Leisure take a deep dive into where you should book over the summer holidays, as a number of new lodges and hotels come online across Australia and New Zealand. Plus, tips from the travel agents who book for the celebrities. Don't be beaten by the stay-at-home hordes!​

Booking Deadline: 31 August, 2021
Material Deadline: 31 August, 2021

Sept Travel issue

Sunday Life

Publishing 19 September 2021

Home has never been as important to us as it is right now, which is why Sunday Life is excited to bring you it's very first Home Special.

In this special, you’ll see:

  • Stunning home renovations
  • Inspiring home updates
  • Brilliant buys for every room in the house
  • Expert tips from designers and stylists
  • all you need to make your home your castle

Booking deadline: Thursday 19 August
Material Deadline:
Thursday 9 September

The Australian Financial Review

Publishing 1 October 2021

This is the issue that everyone wants to be in. Power, our flagship issue, ranks Australia’s most significant players across the political, business and cultural arenas, as well as across a host of sectors from sport and property to information technology, law and banking. It is the definitive snapshot of who really runs Australia. We also cast our analytical gaze more widely, looking at the trends sweeping the globe.

Booking Deadline: 1 September, 2021
Material Deadline: 13 September, 2021


Life & Leisure

Publishing 15 October 2021

In the vein of the world’s great travel hotlists (and to cheer up lockdown life), Life & Leisure brings you the inaugural L&L local travel hotlist: 50 reasons to keep you going into 2022 in terms of new and refreshed product to book once we’re able to move more freely – and the NZ bubble opens.

Booking Deadline: 11 October, 2021
Material Deadline: 11 October, 2021

Sunday Life

Publishing 31 October 2021

This is the most exciting time of year for Horseshoes & High heels and Sunday Life will be your definitive guide on how to make the most of the Spring Racing Carnival. Our fashion and beauty experts will provide the best styling advice to celebrate readers style.

Booking Deadline: 30 September, 2021
Material Deadline: 21 October, 2021


Find out how your brand can leverage the power of assets to drive business outcomes: Request more information