Consumer Pulse

Unpack what’s trending each month

Consumer Pulse surveys around 2,000 national respondents spanning Nine’s TV, digital, print and talk radio audiences. The monthly survey canvasses the thoughts, purchasing intentions and mood of the nation, to better inform and educate marketers on how they can reach and engage Australian audiences.

Three colleagues sit outside on a sunny day and enjoy a takeaway lunch and some hot drinks. They are comfortable with each other, having a light hearted discussion.

February, 2024

The national mood has improved this month

The national mood has improved this month following two months of negative emotions being more prominent. This positive rise in emotions comes with increased feelings of being optimistic, as well as relaxed, calm and hopeful being the top three emotions this month. 

This month has also seen significant drops in feelings of being stressed, overwhelmed and unsure. 

March, 2024

The national mood has declined this month, but still feeling calm

The national mood is on the decline as Australians feel the cost of living. The desire for tertiary education, the most popular radio content, and radio listening times are all fuelling opinions and conversations this month

Despite this, the top 3 emotions this month were positive ones – with feelings of being relaxedcalm and hopeful.


Women friends on their way to work in the city
Beautiful woman eating fresh salad after intensive home workout

April, 2024

The national mood is on the rise, with Australian's feeling more relaxed

The national mood has improved this month and Australians are primarily valuing their health. Distribution of media time, the popularity of radio and consumer spending habits are all fuelling opinions and conversations this month.

Australians are feeling more encouraged and relaxed in the current times while remaining calm and hopeful of what is ahead.


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