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Consumer Pulse

Unpack what’s trending each month

Consumer Pulse surveys around 2,000 national respondents spanning Nine’s TV, digital, print and talk radio audiences. The monthly survey canvasses the thoughts, purchasing intentions and mood of the nation, to better inform and educate marketers on how they can reach and engage Australian audiences.

People
A man and a woman sit on a sofa having a deep discussion, highlighting concepts like family, communication, home, and cosy relationships

June, 2024

Hot topics: Desire for tertiary education & talk radio consumption

The national mood is on the decline this month as Australians feel the pinch. The desire for tertiary education and talk radio listening in many different areas are all fuelling opinions and conversations this month.

Despite the higher net negative emotions, the top 3 emotions are positive with feelings of being calm, relaxed and hopeful toping the list this month.

May, 2024

Hot topics: Importance of coverage & price when choosing telcos, & activity scheduling

The national mood is on the decline and clothing is the top purchase consideration for the month. The importance of coverage and price when choosing telcos, and providing regular schedules for activities are all fuelling opinions and conversations this month.

Australians are feeling more annoyed and frustrated in the current times.

 

Thoughtful woman in the park
Beautiful woman eating fresh salad after intensive home workout

April, 2024

Hot topics: Distribution of media time, the popularity of radio & consumer spending habits

The national mood has improved this month and Australians are primarily valuing their health. Distribution of media time, the popularity of radio and consumer spending habits are all fuelling opinions and conversations this month.

Australians are feeling more encouraged and relaxed in the current times while remaining calm and hopeful of what is ahead.

March, 2024

Hot topics: Cost of living, tertiary education, radio content & the rise of listening

The national mood is on the decline as Australians feel the cost of living. The desire for tertiary education, the most popular radio content, and radio listening times are all fuelling opinions and conversations this month

Despite this, the top 3 emotions this month were positive ones – with feelings of being relaxedcalm and hopeful.

 

Women friends on their way to work in the city
Three colleagues sit outside on a sunny day and enjoy a takeaway lunch and some hot drinks. They are comfortable with each other, having a light hearted discussion.

February, 2024

Hot topics: Desire for both domestic & international travel, & the rise of short-term trips

The national mood has improved this month following two months of negative emotions being more prominent. This positive rise in emotions comes with increased feelings of being optimistic, as well as relaxed, calm and hopeful being the top three emotions this month. 

This month has also seen significant drops in feelings of being stressed, overwhelmed and unsure. 

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