Our Audience

9TRIBES
is Nine’s audience segmentation comprising 65 audience segments across nine
verticals.

Our
tribes are based on incredibly rich and credible data from our authenticated
users enabling partners with the  best targeting capability of any local
Australian media organisation.

They
have been built using Nine’s addressable data set and the billions of first
party data signals captured from Australians interacting with our content
universe, through every touch point, every month.

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