4-22 Feb, 2026
4-15 Mar, 2026
Locations
Events
Days
Athletes
The Olympics Multiplier
Every four years, a phenomenon unfolds that ignites unparalleled passion and carves itself into our collective memory. It’s more than competition, it’s a shared global experience, a stage where human endeavour and national pride converge. In these rare, unifying moments, brands discover an extraordinary truth: the Olympics multiplier. This isn’t just about amplifying your message, it’s about tripling your impact.
Triple Your Impact
In an era of skippable ads, fractured feeds and declining attention, the Olympics remains one of the last true moments of national attention at scale. And in the face of digital distraction, it’s delivering a rare – and proven - multiplier effect.
By comparing performance across our entire sport and entertainment portfolio, the results were clear: The Olympic Games consistently outperforms, with up to 3x uplift in mid-funnel metrics like top-box consideration, message agreement and brand relevance.
It’s a measurable movement where it matters most, in brand meaning, preference and future action.
Source: Nine, Olympics Sponsor Analysis 2024/2025
Like Nothing Else on Earth
Aussies are Geared up for a Show Stopper
The Winter Olympics and Paralympics is where anticipation soars, a powerful stage igniting passion across Australia. Your brand can tap into this immense excitement, as 83% of Aussies aged 18-39 tune in, 74% intend to watch, and a dedicated 26% plan to tune in every single day. Capitalise on this snowballing phenomenon, with 48% of Aussies already interested – ensuring your message lands with an audience already leaning in.
Source: Consumer pulse Feb 2025, PMAX fandom survey Nov 2024
Unpack the inside edge of Milano Cortina 2026 with our top Aussie athletes, learn how to leverage a unique sporting environment, and discover the actionable insights you need to win big.
A Proven Performer
We help brands drive measurable uplift, foster deep audience engagement, and deliver tangible business outcomes. Explore how our partners have harnessed national Olympic and Paralympic moments across Nine’s comprehensive media ecosystem.
A help company
A FRESH FOOD COMPANY
CASE STUDY
The Official Fresh Food Partner of the Australian Olympic and Paralympic teams
Challenge
As the Official Fresh Food Partner of the Australian Olympic and Paralympic teams, Woolworths aimed to leverage a coveted exclusive partnership with Nine to deeply connect with Australians during a peak national moment. The core marketing challenge was to authentically link Woolworth’s fresh food leadership and community support to elite athletic achievement, drive strong brand affinity and increase future purchase intent.
Solution & Execution
Woolworths leveraged the national pride of the Olympic and Paralympic Games to position “fresh food as fuel” for Australian athletes, forging deeper brand connection. Through an exclusive partnership with Nine, the unifying media idea, "Fuel for the Nation’s Passion," was seamlessly executed across Nine’s Total TV, Audio, Publishing, and Social & Digital assets. This multi-channel approach, featuring hero creative like Paralympian Col Pearse TVC, consistent presence in audio storytelling, ambassador videos in premium publishing environments, and engaging "Fresh Facts" digital content, ensured relevance and impact at every touchpoint throughout the Games.
Role of Channel
Total TV delivered reach and emotional impact through storytelling aligned with key Olympic moments. Audio ensured brand consistency and continuity, embedding Woolworths into the daily routines of listeners. Publishing provided a high-trust environment to reinforce the campaign’s narrative and elevate brand meaning. Branded content and social created moments of discovery and connection, translating the campaign into formats that felt native, relevant and shareable.
Results
+83% Exceeded the unprompted awareness benchmarks for major events
+24% Increase in positive sentiment
+19% Olympic viewers were +19% more likely to shop at Woolworths versus pre campaign
84% Aware that ‘Woolworths gives back to athletes’ communities’, an increase of 33% pre-wave.
Source: Gemba Olympics Effectiveness Study 2025
CASE STUDY
A multi-platform Olympic journey
Challenge
NRMA Insurance has been helping Australians for almost 100 years. In 2024, they embarked on a bold rebrand, launching themselves as ‘A Help Company’. This campaign introduced a new identity for the brand and a defining shift that reimagines their role for the next century. The new positioning was a significant milestone in NRMA Insurance’s commitment to putting ‘Help’ at the heart of the customer experience.
Solution & Execution
Committed to its new positioning, NRMA Insurance launched a large-scale, multi-channel campaign in broadcast partnership with Nine's coverage of the Olympic and Paralympic Games Paris 2024. This began with a six-month "Road to Paris" campaign across Nine’s total media ecosystem, delivering content from TV spots (including the Opening Ceremony debut) to audio vignettes and diverse digital and publishing formats. Throughout the Games, NRMA Insurance maintained high-frequency brand association via innovative integrations like virtual AR studio branding, high-impact digital takeovers, and Olympic-branded content, ensuring powerful connection at every touchpoint.
Role of Channel
The NRMA Insurance campaign leveraged Nine’s Total Media Ecosystem, creating a seamless and always-on brand presence across key touchpoints. By uniting Television, Audio, Publishing, and Digital, the campaign achieved greater reach, engagement and high-impact brand presence – ensuring their message of ‘A Help Company’ to resonated with Australians throughout the Olympic and Paralympic Games.
Results
47.7M Impressions across digital platforms of BVOD, Publishing and Digital Audio
+22% Brand consideration among NSW viewers
+18% Brand familiarity for NRMA experienced an uplift
+57% Increase in claimed enquiries into NRMA Insurance
Source: Gemba Olympics Effectiveness Study 2025
A movement your brand can't afford to miss. Contact us for more information on how to leverage the power of the Olympics and Paralympics on Nine, to deliver truly impactful business outcomes.
