Connect Through The Power Of Love In 2018

Married at First Sight, Australia’s biggest social experiment returns for 2018 following its most successful season to date.  Twenty brave singles will be matched by neuroscience, personality and human behaviour to find the perfect match.

Featuring more nights, bigger twists and turns, and more brand extensions than ever before,  the 2018 season will take viewers and advertisers on an epic journey across all of Nine’s assets – including broadcast, digital, broadcast video on demand, podcasts and social media.

Australians loved to watch Married at First Sight in 2017. Our broadcast audience consisted of people 25-54, 16-39 and GB and CH. Our digital audience consisted of 9Tribes tech millennials, TV & binge and young mums.

Why did Australia love to watch in 2017?

  • The broad appeal of MAFS comes because we’re all hopeful for long-lasting love.
  • Aussies love “unreality” relationship shows because of the entertaining drama that ensues and real reality shows because of the points of relevance.  MAFS is uniquely positioned to cover both.
  • Our viewers want love to eventuate but are also happy to just “enjoy the ride’ because that’s what they get the most from.

Contact your Nine representative for opportunities.

Source: OzTam Consolidated Metro and Regional Combined data. YOY growth based on 2017 v 2016 Married at First Sight, entire series, 5 city metro. Timeslot share based on 5 city metro for 2017 MAFS series. Longform and short form stream starts based on Brightcove data, 2017 MAFS series.

Big Hits Still To Come On Nine

Nine has delivered consistency of audience in 2017 like never before, and this is set to continue with a massive line-up of content right up until Christmas.  From the Block Grand Finale, the premiere of Family Food Fight, The Magellan Ashes Series, Vision Australia’s Carols by Candlelight, and more, there’s never been a better time to connect with your audience at scale than with Nine.

Contact your Nine representative to discuss opportunities.


Many media companies celebrate the ability to give a personalised experience, at Nine we also celebrate the opposite: our ability to give the shared experiences, the ones which connect us together.

Harnessing the power of premium Australian content, spanning News, Sport, Entertainment and Lifestyle, we pride ourselves on delivering great audience experiences. The moments that make us feel human.

Living at the intersection of Australia’s best content, conversation and culture, in 2018, Nine is where Australia connects.

This sentiment was shared at Nine’s 2018 Upfront event to advertisers, media buyers and partners on the 11th October, 2017, as Nine’s executive team showcased the company’s strategic business and content plans for the year ahead.

Nine Upfronts 2018

To hear first-hand how Nine can help you create a real connection with Australian audiences through the power of premium video and broadcast content, all underpinned by Australia’s richest media owned data lake, contact your Nine representative or request more information.