Married at First Sight, Australia’s biggest social experiment returns for 2018 following its most successful season to date. Twenty brave singles will be matched by neuroscience, personality and human behaviour to find the perfect match.
Featuring more nights, bigger twists and turns, and more brand extensions than ever before, the 2018 season will take viewers and advertisers on an epic journey across all of Nine’s assets – including broadcast, digital, broadcast video on demand, podcasts and social media.
Australians loved to watch Married at First Sight in 2017. Our broadcast audience consisted of people 25-54, 16-39 and GB and CH. Our digital audience consisted of 9Tribes tech millennials, TV & binge and young mums.
Why did Australia love to watch in 2017?
- The broad appeal of MAFS comes because we’re all hopeful for long-lasting love.
- Aussies love “unreality” relationship shows because of the entertaining drama that ensues and real reality shows because of the points of relevance. MAFS is uniquely positioned to cover both.
- Our viewers want love to eventuate but are also happy to just “enjoy the ride’ because that’s what they get the most from.
Contact your Nine representative for opportunities.
Source: OzTam Consolidated Metro and Regional Combined data. YOY growth based on 2017 v 2016 Married at First Sight, entire series, 5 city metro. Timeslot share based on 5 city metro for 2017 MAFS series. Longform and short form stream starts based on Brightcove data, 2017 MAFS series.