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Consumer Pulse SPORT

Unpack what’s trending each month

Consumer Pulse – Sports Edition will survey around 2,000 national respondents spanning Nine’s TV, digital, print and talk radio audiences. 

The monthly survey will cover attitudes and behaviours towards sports viewing  and the influence of sport on Australian culture.

Basketball Tile

February, 2024

Unprompted awareness of major sporting events in the next 12 months

When we asked our Nine audiences if they are aware of any sporting events taking place in 2024, the Paris 2024 Olympic Games received significantly more mentions than any other event. Overall, 3 in 5 spontaneously recalled the Olympic Games, consistently high across all age groups and significantly higher among women. 

Womens college waterpolo team

March, 2024

This month we explored sports fandom

When we asked our Nine audiences if they are a fan of any sport from a complete list of sporting codes, we found that more than 6 in 10 admit to being fans of the AFL, Tennis, and men’s Cricket. However,  the degree of fandom for each code varies, with around one-third claiming to be “avid” fans of the AFL whilst Tennis and Cricket have more of a “casual” fanbase.


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