To kick off the year, Powered by Nine brings you Powered Predicts, showcasing 12 emerging trends in media, marketing and advertising helping you step into 2022 with a little more confidence.
INTRODUCTION
Powered Predicts is the result of a year-long trend-tracking project, led by the Strategy & Insights team from Powered by Nine. Showcasing emerging trends from the world of media, marketing and advertising, Powered Predicts was created to help brands and their agencies explore the future without the need for a crystal ball. To curate the list, the Powered team have immersed themselves in cultural insights, scrutinised client objectives and creative trends, monitored demographic shifts and closely followed category disruption and innovation across Australia and beyond our shores. And with an industry that loves innovation as much as ours, there are always plenty of trends to track – so to refine the long list to a streamlined “12 trends for 2022,” select members of the Powered team have each championed a prediction, adding their own expert perspective. We’ve all learned to live with a little uncertainty in life, but Powered Predicts should help you step into 2022 with a little more confidence.
Toby Boon
Director of Strategy and Insights, Powered
INTRODUCTION
Powered Predicts is the result of a year-long trend-tracking project, led by the Strategy & Insights team from Powered by Nine. Showcasing emerging trends from the world of media, marketing and advertising, Powered Predicts was created to help brands and their agencies explore the future without the need for a crystal ball. To curate the list, the Powered team have immersed themselves in cultural insights, scrutinised client objectives and creative trends, monitored demographic shifts and closely followed category disruption and innovation across Australia and beyond our shores. And with an industry that loves innovation as much as ours, there are always plenty of trends to track – so to refine the long list to a streamlined “12 trends for 2022,” select members of the Powered team have each championed a prediction, adding their own expert perspective. We’ve all learned to live with a little uncertainty in life, but Powered Predicts should help you step into 2022 with a little more confidence.
Toby Boon
Director of Strategy and Insights, Powered
GREATER EXPECTATIONS
PICTURE IMPERFECT
BEYOND THE BLINDSPOT
THE CONVENIENT TRUTH
GENDER RECALIBRATED
ME TIME
BRAND TOGETHER
BLURRED REALITIES
DATA ETHICS
FAMILIAR FAVOURITES
ATTENTION SEEKERS
ROOTS REDISCOVERED
Watch episode 9 of Powered Unpacked, or stream the podcast below:
Liana Dubois
Director of Powered
LOOKING FORWARD
We understand that marketers are always on the lookout for the next big thing – the next trend, innovation or big idea that will make their brand famous and propel their business forward.
That is where Powered comes in, with a mission to realise big ideas that ultimately deliver big outcomes for brands. We curate the most effective assets from the marketing platform built by Nine.
From brand strategy to content integration; creative ideation to digital design; cultural insights to measuring attention, we deliver partnerships that work. That's what matters.
You can find out more about our work at nineforbrands.com.au/powered-by-nine and if you want to explore the Powered Predicts trends further, reach out to your Nine Sales team.
So, my prediction for what lies ahead in 2022? Whether personal or professional; cultural or environmental; your own business or the broader economy, 2022 is the year of growth and we should tackle that together.
LOOKING FORWARD
We understand that marketers are always on the lookout for the next big thing – the next trend, innovation or big idea that will make their brand famous and propel their business forward.
That is where Powered comes in, with a mission to realise big ideas that ultimately deliver big outcomes for brands. We curate the most effective assets from the marketing platform built by Nine.
From brand strategy to content integration; creative ideation to digital design; cultural insights to measuring attention, we deliver partnerships that work. That's what matters.
You can find out more about our work at nineforbrands.com.au/powered-by-nine and if you want to explore the Powered Predicts trends further, reach out to your Nine Sales team.
So, my prediction for what lies ahead in 2022? Whether personal or professional; cultural or environmental; your own business or the broader economy, 2022 is the year of growth and we should tackle that together.
Liana Dubois
Director of Powered
To explore the future together, and delve deeper into these trends, please request a tailored presentation by completing this form.