ICC Cricket World Cup

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ICC MEN'S CRICKET WORLD CUP 2023

Nine is proud to be the broadcast partner for the ICC Cricket World Cup 2023, which ran this year on October 5th until November 19th at the Narendra Modi Stadium, India.

The Cricket World Cup is one of the world’s most viewed sporting events and is considered the flagship event of the international cricket calendar by the ICC.

With a host country fan base in the billions, this was a World Cup like never before.

Home Fans

Players

Matches

Stadiums

Teams

Cup

BRING YOUR BRAND CLOSER TO THE ACTION ACROSS OUR ENTIRE ECOSYSTEM

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ICC MEN'S CRICKET WORLD CUP SCHEDULE
OCTOBER 5 – NOVEMBER 19

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Wide World of Sports broadcasted 18 matches LIVE and FREE

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CRICKET FANS ACROSS THE NATION CAN'T GET ENOUGH OF THE SPORT THEY LOVE MOST

The Men's ICC T20 Cricket World Cup delivered unrivalled results: ​

The Men's ICC T20 Cricket World Cup delivered unrivalled results, reaching
11 million Total TV viewers in 2023.

9Now drove incremental reach of +9% to TV.

The ICC Men's World Cup Final 2023 (India V Australia) recorded an average audience of over 1.6M across Total TV.

Reach figures across the series:​

4M

People 25-54

1.8M

People 18-39

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Source: TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 01/10/2023 - 18/11/2023, Cumulative Reach, ICC Men's ODI World Cup 2023, Total People, People 25-54, P 18-39, Total TV, Consolidated 7 as at 22/11/2023. OzTam (5 City Metro + Regional Combined Panel) Nine Primary, 19/11/2023, ICC MEN'S ODI WORLD CUP 2023 -FINAL -IND V AUD -S1, Average Audience, Total People Source: OzTAM LIVE, Rolling 7, ICC MEN'S ODI WORLD CUP 2023 -FINAL -IND V AUD -S1, Nine Primary Only, 19/11/2023, includes co-viewing on connected TV devices.

CAPTIVATING VALUABLE AUDIENCES ACROSS ALL KEY DEMOS

Male68%
Female32%
+$K

average HHI

%

22%
aged
25-39

%

43% aged 55+

%
Main Income Earner

65% main income earner

Source: VOZ Data 4.0 © OzTAM Pty Limited [2023], NATIONAL, Network Nine + Affiliates + BVOD, Cumulative Reach, Total TV, Linear TV, BVOD, Total People, P25-54, P18-39, contains "2023 Australian Open", "2023 AO", 16/01/2023-04/02/2023, Con 7, BVOD based on when watched.​

PREMIUM CONTENT
SOLUTIONS TO ENGAGE AUSTRALIA

Nine’s powerful ecosystem will be covering every game of the ICC Men’s World Cup – a sport and a series enjoyed by our enthusiastic cricket audience.

Tell your story to our highly engaged audience through our daily sport coverage, breaking news, expert analysis and coverage, video highlights and more.

DRIVE UNMISSABLE IMPACT ACROSS PRINT AND DIGITAL​

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Unmissable impact at scale on digital

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Exclusive short-form alignment on key days

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Premium cover positioning

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Make a splash with high-impact wraps

WICKET AFTER WICKET ON OUR NO.1 AUDIO NETWORK

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Premium coverage
and live play updates

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Daily preview

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Targeted
streaming ads

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Daily wrap from our superhosts

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The reigning premier
of creativity and results

Big ideas make brands famous.
As does the power of premium sporting content.

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best cricket content spanning television, digital, print and radio. From the match, to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.

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To find out more about what your brand can achieve with an ICC World Cup partnership, request a tailored response to help realise your marketing objectives.

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Michael McQueen: ‘In an age of disruption, creativity is more important than ever’

Speaking at Nine’s Big Ideas Store, Michael McQueen said there was a risk of marketers placing too much emphasis on buzz topics like data or artificial intelligence and not recognising the value that true creativity adds to both innovation and the marketing process.  

“In an age of disruption, creativity is more important than ever,” said McQueen. “If you look at the growth of artificial intelligence (AI) and machine learning a lot of the algorithms are making decisions that are impacting on agencies, and if you are just doing transactional work that isn’t going to cut it. 

“The creative stuff is what’s going to keep you one step ahead because that’s what AI can’t do. It doesn’t have a soul. It can’t connect with human beings on a soul level, and good brands do that. The role of creativity is critical.” 

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The Big Ideas Store was a pop-up created by 9Powered, which recently hosted a series of events, workshops, research studies and guest speakers.

“In keeping with the theme of The Big Ideas Store this is all about what the big ideas are for media and creative agencies over the next few years,” McQueen said. 

“Both marketers and agencies need to be thinking what are the big disruptions coming for agencies and their clients? How do you gear up for it so that you stay relevant in the face of that change?”

McQueen argued that too many agencies are adopting a short-term mentality potentially limiting their ability to build brand in the long term. 

“Some agencies do get just how big the coming disruptions are, but many of them are reacting to the disruptions and changes in tech, developing a short-term mindset where they focus on metrics but lose sight of what makes an agency sing,” he said. “That’s the secret sauce, the stuff like how do you build a brand story over time.

“Many agencies understand that disruption is coming but their response is sometimes an overreach when it comes to a long-term view.”

The futurist argued that while data was important there was also a role for recognising “gut  feel” and understanding that consumers don’t always know what they want. 

“The important thing for marketers is that they need to be leveraging data but not relying on it too much,” he said. “A lot of the data we are being fed is not accurate and the transference is becoming more flaky. You need to use data where it’s helpful while recognising the role of intuition or gut feel. 

“One example of this is Dyson’s development of the bagless cyclonic vacuum cleaner. When they went to market everyone told them what consumers wanted, and not to make a clear canister. But James Dyson had an intuition that it would work and he was right. 

“When you know your consumers well you can actually get an intuitive sense of what will work for them even when the data is pointing you a different way.

“Too often we are too data-led and becoming hamstrung. We miss the human element – that intuition drives great creative.”