Put the power of love to the test with Australia’s hottest reality TV show
In a new era of love, returning to Mallorca, Sophie Monk introduces new vibrant sexy singles to the villa for season five of Love Island Australia. Narrated by Eoghan McDermott and currently airing on 9Now, this is a season not to be missed.
The islanders must couple up and stay together in order to secure their spot in the villa, despite the temptations when new 'bombs' enter, causing chaos.
This season the girls will have the power to take charge, there will be risky challenges, date nights and plenty more drama and romance that will keep eyes glued to the screen and hearts racing, before the winning couple of Love Island Australia 2023 is decided by the viewers.
To find out what your brand can achieve with a Love Island Australia partnership, request a tailored response to help realise your marketing objectives.
Love Island Australia is unique in its proposition and that’s why audiences can’t get enough of it – its unapologetically itself
Love Island Australia is fun, sexy, confident, self-obsessed yet self-aware and most of all…. it provides a sense of escapism for Australian audiences.
Time and time again, Love Islanders share with audiences the relatable, raw and honest moments that we experience in our own lives. They cry through the heartbreak, laugh through the fails, bond through the friendships and fall head over heals into relationships.
Driving mass reach
Of people 18-39 across linear and streaming
Viewers every episode
Source: OzTam Metro + Regional Data, 5 City Metro + Combined Agg Markets, ‘Love Island Australia,’ 31/10/22 – 20/12/22, 9GO!, Total People, P18-29, W18-29 & P18-39, Standard 1 Min Cumulative Reach, Consolidated 7. OzTAM Live + VOD VPM, Rolling 7 Days Cume, Love Island Australia Season 4, 31/10/2022 – 27/12/2022 v 11/10/2021 - 7/12/2021, includes coviewing on connected tv devices. Note: Live aired on Main Channel in 2021 prior to being uploaded to 9Now. In 2022, Love Island Australia aired on GO! and premiered on 9Now prior to airing on Linear. 2021 Season of Love Island Australia had 27 episodes compared to this year’s 29. OzTam Metro Data, 5 City, ‘Love Island Australia,’ 31/10/22 – 20/12/22, 9GO!, Total Men, Total Women, P18-54, P25-54 & P55+, Profile %, Consolidated 7
Love Island Australia has big digital energy
Love Island Australia Season 4 achieved a Live + VOD BVOD Audience of 334,000
The series recorded 15.5 million Live + VOD streams and 554.4 million Live + VOD minutes.
The 2022 season of Love Island Australia averaged 94,000 viewers per episode on 9GO!
Source: OzTam Metro Data, 5 City, ‘Love Island Australia,’ 31/10/22 – 20/12/22, 9GO!, Total Men, Total Women, P18-54, P25-54 & P55+, Profile %, Consolidated 7. OzTam Metro + Regional Data, 5 City Metro + Combined Agg Markets, ‘Love Island Australia,’ 31/10/22 – 20/12/22, 9GO!, Total People, P18-29, W18-29 & P18-39, Average Audience, Consolidated 7
For the love of BIG IDEAS
No matter the category, Love Island Australia can help your brand realise its marketing dreams to deliver real, meaningful business outcomes.
Love Island Australia is a breakout hit, with its unique blend of humour, romance and drama. It is the perfect platform for brands to push the boundaries in unexpected and creative ways – from one-on-one villa dates and group offsite excursions, trademark challenges to consumer promotions, product placement and more.
Driving real results for brands
With Powered’s friends at Brand + Story we introduced the real live founder of Oporto, Antonio Cerqueira, to a new generation. The campaign unfolded as a sequential story of 30 and 15-second spots throughout the series as we follow Antonio on his journey.
Love Island Australia viewers have higher levels of engagement with QSR. Oporto had the highest uplift in the category, up from 14% to 24%. Awareness of Oporto’s sponsorship has also outperformed the industry benchmark.
INCREASE IN SPONSORSHIP AWARENESS
Though in its inaugural year of sponsorship, the Oporto campaign over-achieved, meeting the industry benchmark for a year-three sponsor. Unprompted awareness grew steadily across the Love Island Australia season.
+ CLAIMED P4W PURCHASE
The strong performance of the highly creative content contributed to uplifts in campaign messaging, focusing on an exciting eating experience. Viewers' perceptions of Oporto also increased.
Source: Gemba - Love Island Australia 2022