A movement that unites 98% of Australia
Through Nine’s comprehensive television, audio, and publishing platforms, Australians will have unparalleled access to watch their most loved athletes compete on the world stage, establish their legacies, and unite the country around truly spectacular sporting moments.
In 2024 and beyond, the Olympics and Paralympics on Nine will be national movement, and an opportunity your brand can't afford to miss.
Weekly Total TV Reach
Weekly Total Radio Reach
Addressable 9Now Users
Total Publishing Reach
A movement your brand can't afford to miss
BVOD Comm Share, All Key Demos & Total People
Olympics and Paralympics
TV Comm Share, All Key Demos & Total People
More Engagement
Source: Nine total content ecosystem reaches between 90-93% of ALL Australians each month. Nine total media 2024 Olympic and Paralympic Games content platform, including the Road2Paris based on previous major events insights will see that reach potentially increase between 5-8 points across a combined audience of Nines Total TV, Total Audio and Total Publishing, including significant additional signed on 9Now users. (Roy Morgan). GfK Radio360 Ratings, Survey 1 2024, Mon-Sun 5.30am-12MN, Cume (000s), AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR, Total Radio Types. TV MAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], Nine Content, National, Total TV, Reach by week, 11/02/2024-09/03/2024, Total People, When Watched. OzTAM VOZ 5.0 Data, When Watched, 01/01/2024-13/03/2024, Audience, 1800-MN, 5 City Metro, Broadcast TV only (excluding spill). Source: OzTAM VOZ 5.0 Data, When Watched, 01/01/24-13/03/24, Comm Share, 0200-2600, National, BVOD only (including spill). Roy Morgan Research; People 14+ for the 12 months ending December 2023. *Includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!
17
DAYS
32
SPORTS
329
EVENTS
12
DAYS
22
SPORTS
549
EVENTS
Bonjour!
In 2024, Australia’s eyes and ears will be on the French capital and Nine’s Wide World of Sports will bring them every single moment.
The Olympics and Paralympics are the platform for truly captivating events that stop the nation, where our greatest athletes, alongside a new generation, will take the stage across a plethora of sporting events.
Bonjour!
In 2024, Australia’s eyes and ears will be on the French capital and Nine’s Wide World of Sports will bring them every single moment.
The Olympics and Paralympics are the platform for truly captivating events that stop the nation, where our greatest athletes alongside a new generation will take the stage across a plethora of sporting events.
Australia's big event superstars
Over the next decade, Nine’s Wide World of Sports will assemble a world-class team of experts and storytellers to continue Australia's Olympic and Paralympic journey and inspire a new generation of fans. Together, they will deliver thousands of hours of content across Nine’s suite of platforms, connecting with sports fans like never before.
A revolutionised, global first Olympic and Paralympic platform
Across 2024, Nine’s Olympic and Paralympic total media programming will reach 98% of Australia, delivering 360-degree coverage through one unified content ecosystem.
Source; Nine total content ecosystem reaches between 90-93% of ALL Australians each month. Nine total media 2024 Olympic and Paralympic Games content platform, including the Road2Paris based on previous major events insights will see that reach increase between 5-8 points across a combined audience of Nines Total TV, Total Audio and Total Publishing, including significant additional signed on 9Now users. (Roy Morgan)
Five powerful storytelling territories
Celebrating the legacy and history of the Games, the sports and the athletes
Inspiring Australians to challenge themselves for a greater purpose
Informing Australia with the most up to date news, innovation and information
Connecting to culture and those around us, now and in the past
Driving the future of humankind forward together
Total Television
Total Audio
Total Publishing
PARTNERSHIPS • CLIENT EXPERIENCE • STUDIOS • STRATEGY • EFFECTIVENESS • IDEATION • CONTENT • TALENT
The 24/7 main stage, live and on demand
Nine’s Olympic coverage will be unmissable, with two 24-hour, fully hosted Free to Air channels. We will bring Australia the most extensive coverage of the Paralympic Games, covering the live action and daily highlight shows. Opening up more opportunities for your brands to get closer to the action.
Australia’s leading BVOD platform, 9Now, will become the destination for all Olympic and Paralympic coverage, giving audiences control of how they experience the Games. Every sport, anytime, anywhere.
Daily Coverage
All day coverage hosted by experts
On-demand Channels
40 on-demand channels, each dedicated to a specific sport
Olympic Themed Programming
Running right through Nine’s slate, with themed episodes of Australia’s favourite news and entertainment formats
Immediate, intimate, wherever and whenever
The Games will be the talk of Australia, and Nine Radio will be leading the conversation, plugged into communities with a loyal fanbase of listeners tuning in for the latest news and updates.
9Podcasts will go beyond the headlines, offering in-depth analysis and rich storytelling on the road to Paris and throughout the Games.
In conversation, live and local
Sydney and Melbourne’s biggest Breakfast shows
2GB’s Ben Fordham and 3AW’s Ross and Russ broadcasting live from Paris
Olympic-specific
DAB+ station
Australians will never miss a moment of the action with 24/7 coverage
Three dedicated
podcasts
Podcasts will deep dive beyond the headlines of the Games, from key athlete interviews to updates on the ground
Insight and expertise, from every angle
For almost two hundred years, Nine’s mastheads have covered sport here in Australia and around the world, telling the stories of every Olympic and Paralympic Games. And in Paris, our content will be greater than ever.
Nine’s digital publishing channels, WWOS and 9News mastheads, are set to be the go-to for audiences, providing real-time updates through daily live blogs. From breaking news in Paris to in-depth sport analysis, our readers will have the latest information at their fingertips across both print and digital platforms throughout the Games.
Creating more ways to celebrate the Games
Lifestyle
Food
Fashion
Travel
The Olympics and Paralympics across every media touchpoint, underpinned by Nine’s leading data infrastucture
Signed in users
Increase media efficiencies
68 targeting segments across 9 verticals
Audience enrichment from
A movement your brand can't afford to miss. Contact us for more information on how to leverage the power of the Olympics and Paralympics on Nine, to deliver truly impactful business outcomes.