INTRODUCING
Nine's new podcast, Talking Media
Talking Media with Nine is our new podcast series aimed to unravel the dynamic world of media. Hosted by Nine’s Chief Marketing Officer, Liana Dubois, we invite the industry’s best to share their insights, spark conversation, and challenge perspectives around the local and international market.
HOSTED BY
Liana Dubois
Chief Marketing Officer, Nine
Liana brings more than 25 years’ experience across the Australian media landscape to the role of CMO. She joined Nine in 2013 as Director of Sales – Sydney, and has most recently held the role of Director of Powered, Nine’s full-service creative team which crafts content for advertisers across its print, digital, social and TV assets. Prior to joining Nine, Liana held strategy, sponsorship and sales roles at Network 10, and marketing and promotions at Southern Cross Austereo.
EPISODE ONE
Data, AI and Marketing - Charting the Uncharted in 2024
In this episode, Liana is joined by Nine's Chief Data Officer, Suzie Cardwell, and ADMA's CEO, Andrea Martens, as they discuss the recent changes to data privacy regulations, Google finally killing off third-party cookies and the concurrent rise of AI, plus the pitfalls and opportunities marketers can't afford to ignore.
EPISODE TWO
Disruption, Fragmentation and Convergence - What is the Future of TV?
In this episode, Liana is joined by Nine’s Commercial Director of Digital, Nick Young, and Chairman of Connected TV Marketing Association, James Grant Hay, as they discuss the ever-changing TV landscape including divergence and convergence, the role of broadcast linear, BVOD, SVOD and FAST channels that are all key elements in the Future of TV and opportunities for marketers as a result.
EPISODE THREE
The Unfair Advantage - Brands and The Power of Sport
In this episode, Liana is joined by Gemba's Head of Marketing Strategy, Adam Hodge, and CEO of Paralympics Australia, Catherine Clark, as they explore the fascinating world of sports fandom and its role in creating inclusive communities. From diverse backgrounds to shared passions, they delve into how sports bridges social divides and fosters opportunities for brand connections.
EPISODE FOUR
Stoking the Cultural Campfire - How Content is a Constant in an Era of Fragmentation
In this episode, Liana is joined by Nine's Head of Content Production & Development, Adrian Swift, and Telstra's CMO, Brent Smart, as they explore the enduring influence of content in uniting audiences, shaping cultural narratives, and sparking conversations amidst a fragmented media landscape.
We want to hear from you! If you'd like to share comments about the topics we've covered, or have a suggestion on what we should talk about next, please drop us a line.