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Research

Research

At Nine we create content that is inspired by culture, and in turn we believe our content inspires culture.

We have released a number of thought leadership research studies from the Cultural Conversation Series that investigate new areas of culture and the people and content it impacts, and State of the Nation, which dissects the state of play across several key categories challenging marketers right now. These are designed to better understand the audience needs, motivations, behaviours and to provide deeper insight about the way in which marketers and media buyers should consider their media mix.

Unboxing Christmas 2021

Unboxing Christmas 2023

The Rise of The Super Consumer

I Am What I Am

The Value Equation

Unboxing Christmas 2022

We Are Family

The Revolution Will Be Advertised

Powered Predicts 2022

Australia In The New Roaring 20s

Neighbourhood Watch

State of the Nation – Travel 2021

It’s Time We Talked

State of the Nation – Finance 2021

Powered Predicts 2023

Blindspot

Hello, can you hear you?

State of the Nation – Sustainability 2022

Aussie Mums – You’ve Got This

State of the Nation – Finance 2022

State of the Nation – Travel 2022

E-Fan-Gelism

Christmas

All The Single Ladies

The Australian Dream Has Changed

Women Are In The Drivers Seat When It Comes To Car Purchases

Rise Of TV Dating Shows A Form Of Mass Therapy

The End of Men and Women

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