Research
Research
At Nine we create content that is inspired by culture, and in turn we believe our content inspires culture.
We have released a number of thought leadership research studies from the Cultural Conversation Series that investigate new areas of culture and the people and content it impacts, plus a new series, State of the Nation, which dissects the state of play across several key categories challenging marketers right now. These alongside a new perspective on talk radio listeners, with the It’s Time We Talked study, to help better understand the audience needs, motivations, behaviours and to provide deeper insight about the way in which marketers and media buyers need to think differently about talk radio in the media mix.