Start now with Australia's Media Company
In 2024 and beyond, we will work closely with you to help maximise the true breadth of Nine’s content, data and technology - the ultimate marketing platform.
As Australia’s Media Company, we’re focused on the stories that bring us together. Our commitment to shaping culture, challenging perspective and entertaining Australia is unwavering. With new and exciting long term content investments, a focus on innovation and creativity and amplified targeting capabilities, there truly is no place like Nine to grow your business.
Best of all? You can leverage all of this and more, today.
Recap on Nine Upfront 2024
We'd like to thank Rhoda Roberts AO, creative director of Calling Country.
CENTRE OF DIGITAL EXCELLENCE
STRATEGY & INSIGHTS • CONTENT PARTNERSHIPS & EXPERIENCE • STUDIOS • EFFECTIVENESS
To find out what your brand can achieve with a Nine partnership, request a tailored response to help realise your marketing objectives.
Connecting Australia through the Olympic and Paralympic movement
Since its very beginning, Nine’s journalists have been telling the story of the modern Olympic movement in the pages of the Sydney Morning Herald and The Age. And through the years, we have continued to amplify the journey of the Olympic and Paralympic Games through our television, audio and publishing channels.
That legacy is important, alongside the role we will play in uniting Australia around the athletes of today and showcasing the heroes of tomorrow. A decade of storytelling on Nine starts now.
From Paris 2024 to Brisbane 2032, Nine is your home of the Olympics and Paralympics.
A marathon of world first brand opportunities for Paris 2024
Nine’s world first united content ecosystem will allow brands to reach 98% of Australians in a campaign window stretching nearly 10 months. Building excitement with a total media promotional campaign, brands can unlock the power of the Olympics from January’s Winter Youth Olympic Games all the way to the Paralympic Closing Ceremony on September 8.
The Olympic broadcast will feature two dedicated channels on Channel 9 and 9Gem filled with Olympic content 24 hours a day.
9Now will run 40 individual channels live and on-demand ensuring Australians don’t miss a second of any event, with an extensive curation of VOD highlights and full replays.
Nine’s stable of prestigious mastheads will deliver insights and expert analysis from every angle, including a 24-hour daily blog and newsletters.
Nine’s audio network including local stations and 9Podcasts will lead the conversation around daily key moments and is the only place Aussies will be able to listen to the Olympics live.
All this, underpinned by CODE, Nine’s Centre of Digital Excellence and Powered, Nine’s creative marketing division, delivering a powerful, seamless, and effective partnership with Nine.
TV’s biggest moments start right here, across all screens
Todays television is live broadcast, streaming and on demand. And we bring all of it to +17.8 million Aussies each month how, when and where they want to consume it.
A world class,
streaming-first platform
Across Nine, we are continuing to evolve our digital future - bringing to life differentiated, world class products and audience experiences. On 9Now, we are committed to reaching all of Australia with a world of free sport, news and entertainment. Live and on demand.
Viewers and brands catapulted into new golden era as 9Now undertakes Australia-first transformation
With a long term strategy to ensure 9Now is at the pinnacle of streaming technology, plus state-of-the-art user experience and ad capabilities, Australia’s favourite BVOD platform now includes a refreshed and more easily navigated home page, putting viewers straight into a full screen, live broadcast similar to traditional TV – a game changer for CTV on the biggest screen in the home.
CUTTING EDGE
TECHNOLOGY
NEW & IMPROVED
FUNCTIONALITY
MARKET LEADING
INTERACTIVE AD
CAPABILITIES
A FUTURE OF
FAST CHANNELS
SEAMLESS BRAND
INTEGRATION
OPTIMISED
TARGETING
A world leading tech platform utilising Artificial Intelligence will give Australian small and medium businesses access to Nine’s 20 million signed in users to create video advertising on 9Now in just seconds, for as little as $500.
With the ability to be able to precisely target audiences using age and sex demographics, postcode and Nine’s market-leading 9Tribes profile segments, Nine Ad Manager is an all-in-one self-service tool allowing advertisers to connect with customers in a premium streaming environment.
Nine reveals world leading ad platform empowering
small and medium businesses to grow
We're talking,
Australia's listening
Today’s audio is a combination of live broadcast, live streaming and podcast. With audience listening habits changing, we have evolved our audio offering right alongside them.
Nine radio talks to 1.98 million listeners each week, taking out the No.1 station in both Sydney and Melbourne. We have a strategy in place to build new audiences no matter where they choose to engage. Over 1 in 5 listen via streaming, with a whopping +4 million 9Podcast downloads recorded every month.
Impact and influence through Nine's news and lifestyle powerhouse
Nine’s publishing division is a news and lifestyle powerhouse, leading the national conversation and engaging +17.4 million Australians each month. With a long history of impactful journalism, The Sydney Morning Herald remains Australia's most read news brand, The Age maintains it's lead as Victoria's most read masthead and The Australian Financial Review as Australia's most read premium business masthead.
From C-Suite decision makers, influencers and mass audiences, our publications are at the heart of conversations that matter, holding the powerful to account and creating valuable connections for advertisers.
Expanded e-commerce media solutions across Nine’s entire digital content portfolio
Following the success of Product Reviews, Nine plans to expand our e-commerce media solutions across our entire editorial portfolio will allow advertisers to embed their products into trusted environments and benefit from the online sales generated by referrals from our extensive multi-platform network. A unique proposition to connect with a de-duplicated audience of +16.4 million every month.
Australia's biggest data lake,
20 million signed in users
We’re actively looking to understand more about consumption trends, people’s actual behaviours, how and why they engage with Nine’s content.
Utilising our signed in users, brands can connect with audiences like never before. Nine’s first party data set has 68 different segments and 9 Games verticals, coinciding with the launch of a brand new set of 9Tribes segments.
NEW market-leading digital and data capabilities
A new targeting product that allows you to utilise 9Tribes unified data set across 9Now, publishing and audio to efficiently and effectively target customers.
A ground-breaking industry initiative, with Nine, Seven, Ten and OzTAM enabling advertisers to target and optimise frequency universally across 9Now, 7Plus and Ten Play.
Unification of anonymous and registered user data from Stan and Domain, along with site intercept surveys will capture more audience attributes than ever before.
Integration of two new partners into our Audience Match platform will allow seamless data transfer from their platforms to Nine, enabling you to precisely target new or existing customers using your own CRM.
Ground breaking retail media partnership program
Nine's retail media partnership program will amplify and extend the omnichannel ecosystem of our retail media partners and help advertisers multiply the return on their retail media investment, utilising Nine's unique set of assets, content and 1st party data.
Powered has been designed to realise big ideas and unlock the power of creativity in driving real, measurable results for your business.
Whether you need support with strategy, creative development and production, content integration and content marketing know-how, or closing the loop to determine how effective your campaign was. Powered are here to help.
Australia's Media Company
To find out what your brand can achieve with a Nine partnership, request a tailored response to help realise your marketing objectives.
Source: Nine total content ecosystem reaches between 90-93% of ALL Australians each month. Nine total media 2024 Olympic and Paralympic Games content platform, including the Road2Paris based on previous major events insights will see that reach increase between 5-8 points across a combined audience of Nines Total TV, Total Audio and Total Publishing, including significant additional signed on 9Now users. (Roy Morgan).
OzTAM © 2023, TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], National, Nine Content TotalOzTAM © 2023, TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], National, Nine Content Total TV, Linear TV Total, Total BVOD, Avg Monthly Reach (000's) Con 7 (BVOD is When Watched), Jan - Jul 2023.
GfK Radio360 Ratings, Survey 4 vs Survey 5 2023, Total Radio, Streaming, Mon-Sun 5.30am-12MN, 3AW Breakfast Mon-Fri 5.30am-8.30am, 3AW Mornings 8.30am-12pm, Nine Radio Afternoons Mon-Fri 12pm-3pm, Nine Radio Drive Mon-Fri 3pm-6pm, Cume (000s), Total Radio Commercial Share, Streaming Commercial Share, AP10+, Nine Radio - 2GB, 3AW, 4BC, 6PR. *On record - dating back to survey 1 2004. Triton Podcast Metrics July 2023, Downloads, listeners, Total Nine, unless otherwise specified.
Roy Morgan Research; People 14+ for the 12 months ending June 2023. Total Nine XP (Print & Digital): Nine Digital [nine.com.au, Gizmodo, Kotaku Australia, Lifehacker Australia, Pedestrian.tv, Refinery 29, Vice, Drive.com.au, 9Now], Total Nine Publishing [AFR Print & Digital, SMH Print & Digital, The Age Print & Digital, Brisbane Times, WA Today, Good Weekend VIC & NSW L3I, Sunday Life VIC & NSW L3I, Domain NIM VIC & NSW L3I, AFR Magazine, Good Food Digital, Traveller Digital, Domain Digital]). Ipsos iris Online Audience Measurement Service July 2023, Age 14+, PC/laptop/smartphone/tablet, Text only, Media Report, Audience (000s).