Australian Ninja Warrior will be super-human in 2022

Australian Ninja Warrior will be super-human in 2022

In 2022 Australian Ninja Warrior contestants were faced with the toughest course we’ve ever constructed. A new crop of fast, light fearless Ninjas, this time competing with our Legends on the same course - head to head - when one of the most entertaining programs on TV, Ninja returned for another season.

And in an exciting development for season six of the turbo-charged program, this year we welcomed an all new presenting line-up. Four-time grand slam champion tennis legend - Ninja obsessed Jim Courier, alongside Nine’s Leila McKinnon on hosting duties. While national radio superstars from KIIS FM, Will and Woody, injected their unique brand of humour as they made their debut as sideline commentators on a show they’ve always loved.

Check out some highlights from this season of Australian Ninja Warrior...

Everyday athletes once again put their bodies on the line to tame the world’s most difficult obstacle course and to see if they have what it took to conquer the awesome Mt Midoriyama and win the coveted Ninja title.

To find out what your brand can achieve with an Australian Ninja Warrior partnership, request a tailored response to help realise your marketing objectives.

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Nine is Australia's media company. We shine a light on Aussies far and wide across this great country and hear their stories. Australian Ninja Warrior is the bridge that enables us to do this. It's a show for everyone, with the most unlikely people taking part.

With stories of empowerment, resilience, tenacity and motivation, our Ninjas come from every corner of Australia. As we know from our recent Neighborhood Watch research, these local home grown hero stories are the kinds of stories Australians want to hear.

This is a global format that engages with our community on a local level, and is quintessentially Australian in the way we bring it to audiences.

Australia Ninja Warrior is the bridge to brand success.

Let's take a look at how Ninja connects.

The bridge to everyday Australians you need to reach most

want to see brands that demonstrate they are connected to local communities

40%

want to see local talent in brand communications

Regional viewers were Grocery Buyers

Source: Nine’s Proprietary Research | Neighbourhood Watch. Regional TAM (CAM), 20 Jun - 6 Jul 2022, "AUSTRALIAN NINJA WARRIOR" excl encores (Nine Affils), Total People/GBs, Reach & Profile %, consolidated 7 data

The bridge to Heartland Australia

Regional viewers per episode in 2022

24%

of minutes were viewed by Regional Australia in 2022 on 9Now

+17.3 million

Total Minutes viewed by Regional Australia in 2022

Source: Regional TAM (CAM), 20 Jun - 6 Jul 2022, "AUSTRALIAN NINJA WARRIOR" excl encores (Nine Affils), Total People/GBs, Reach & Profile %, consolidated 7 data. OzTAM Live + VOD VPM, Rolling 7 Cume, Australian Ninja Warrior, 20/06/2022 - 18/7/2022, includes coviewing on connected tv devices

Australian Ninja Warrior Season 6 will be a celebration of all the best bits

10x Episodes

4x Heats

3x Semi finals

2x Grand finals

1x Record breaker special

Exciting new format beats

Exhilarating new obstacles

Branded Asset Opportunities

Creating BIG brand moments

Big ideas make brands famous.

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia's best content.

Explore Powered Studios

To find out more about what your brand can achieve with an Australian Ninja Warrior partnership, request a tailored response to help realise your marketing objectives.

Transform your brand with Beauty and the Geek

Geek out and fall in love when Australia's most heartfelt series returns

This series was once again hosted by Sophie Monk and we saw 10 new beauties and 10 new geeks find surprising connections as two very different worlds collided in this uplifting series of heartfelt self-discovery.

Beauty and the Geek is Australia’s most loveable reality show, warming the hearts of viewers on an uplifting journey as our stunning beauties and adorable geeks inspire each other to step out of their comfort zone and find inner confidence.

Paired together by Sophie, they overcame hurdles, found deep connections and discoverd if opposites really do attract, whether by forming a romantic connection or a lifelong friendship.

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Beauty and the Geek is a modern day romantic comedy, but it's real....

With an open mind and an open heart, Beauty and the Geek is full of emotion, laughter, fun and is a truly transformational experience. An experience that inspires inner beauty, personal growth and lifelong friendships.

The numbers from season 1 were beauties

+3.3

Australians reached

of viewers tuned in every week

+1.2

viewers every episode

Overnight & Time Shift to 7

+3.2

Live + VOD streams

Regional viewers reached per episode

Source: OzTAM Metro Total TV + Regional TAM Regional FTA+WA. Overnight/Time shift to 7/Consolidated 7 (encores only). 11/07/21 - 04/08/21, “BEAUTY AND THE GEEK". Total Individuals, Nine/Nine Content Affiliates. 5 City Metro & Combined Agg Markets. AUD & Total AUD (encores),

A journey of self discovery and lifelong friendship...

Shining a light on the bridging of the divide, the 2022 season of Beauty and the Geek smashed through the preconceptions of traditional stereotypes.

The beauties and geeks worked together through a series of real-life challenges in the search to find a romantic spark or a lifelong friendship. Surprising connections were made as two very different worlds collided and strong partnerships bloomed in the most unlikely and sometimes hilarious circumstances.

Break the stereotypes and think differently...

Beauty and the Geek in 2022 offered brands marketing solutions that were distributed at scale and amplified across the entire Nine ecosystem. From broadcast, digital, print and radio – the opportunity to harness the power of premium content to deliver brands real, measurable results were endless.

The beauty of a program fit for every category

likely to fly domestically in the next 6 months

more likely to intend to buy a car in the next 3-6 months

Over

would pay extra for well-known brands

more likely to order food home delivery several times a week

seek advice from professionals when investing money

more likely to be profligate spenders

like to experiment with different beauty products/brands

Source: Nielsen Consumer & Media View, National Online S06 2021, “must see/always try to watch – Reality Television [Nine]”

The beauty of a program fit for every category

likely to fly domestically in the next 6 months

more likely to intend to buy a car in the next 3-6 months

would pay extra for well-known brands

more likely to order food home delivery several times a week

seek advice from professionals when investing money

more likely to be profligate spenders

like to experiment with different beauty products/brands

Source: Nielsen Consumer & Media View, National Online S06 2021, “must see/always try to watch – Reality Television [Nine]”

When it feels like home, it feels like you.

The Beauties and Geeks had a FANTASTIC time.

Challenge
Nine were tasked to support Fantastic Furniture in finding new and exciting ways to bring the “When it feels like home, you feel like you” creative territory to life beyond just creative assets.

Solution
Fantastic Furniture leveraged the newly rejuvenated Beauty and the Geek platform to drive awareness of their new creative territory through a bespoke Partnership showcasing in program integration and bespoke commercial assets.

Execution
In-show integration saw both our beauties and geeks ‘making nests’ - putting together Fantastic Furniture products. This included close up shots of both the branding and of the website, alongside verbal mentions.

Break Engagers elevated the ‘When it feels like home, it feels like you’ message, leveraging key moments within the show where the beauties and geeks celebrated their individuality.

Results
Through tailored integration entitlements we aimed to both create and editorially align Fantastic Furniture with moments that resonated with the idea of how feeling comfortable in one's surroundings to bring out the best in people. A perfect alignment with Fantastic Furnitures new creative territory.

To find out more about what your brand can achieve with a Beauty and the Geek partnership, request a tailored response to help realise your marketing objectives.

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Rugby on Nine

UNLOCK THE POWER OF
RUGBY ON NINE IN 2023

Nine is the home of Rugby Union. Reaching more fans than ever before across the year. A major global sport and truly multi-cultural game, which connects Australia with the rest of the world on an international stage.

It's the game they play in heaven, and Rugby on Nine in 2023 will see fans feasting on an unrivalled commitment to premium Rugby content spread across our Television, Radio, Digital and Print offering.

Featuring a commentary team lineup of Rugby Union superstars and experts led by Roz Kelly and Nick McArdle, Wide World of Sports will produce every game shown on Nine and Stan Sport, with cutting-edge technology and studios that offer the best possible experience for Rugby fans.

To find out what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

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Check out what's to come for Rugby on Nine this season...

Rugby Union is a compelling platform for brands - offering authenticity, excitement and connection with millions of highly engaged fans.

From the Rugby purist to the casual viewer, Nine covers all the action - with broadcasts of Wallabies and Wallaroos test matches, plus a Super Rugby Pacific match every Saturday night live on 9Gem throughout the season.

And with Nine's WIN network partnership, it really is a sport that touches all corners of the community.

The Rugby World Cup is one of the biggest sporting events in the world and the pinnacle of the 15 man game. Held every four years it is contested by the best international teams from across the globe.

The tournament touches all corners of the community and unites Australia behind the green and gold across the whole Nine ecosystem, from Channel 9 and 9Now, our digital and print executions and talk radio.

ALL WALLABIES GAMES LIVE FROM FRANCE ON CHANNEL 9 AND 9NOW

8TH SEPTEMER - 28TH OCTOBER 2023

CAPTIVATING MORE HIGHLY ENGAGED FANS THAN EVER BEFORE

Reached 2.3 million Aussies in 2022 across Metro Australia

Of Super Rugby Pacific were streamed across 9Now in 2022

Eyes on Nine for the July Series v England in 2022 – 11.9% YOY increase

YOY growth on 9Now of 45% across the July Tests with 14.5million minutes streamed

Source: OzTAM Live VPM, Super Rugby, 19 Feb - 18 Jun 2022, includes coviewing on connected tv devices. OzTAM Live VPM, July Tests Rugby, 2 July – 16 July 2022, includes coviewing on connected tv devices. Adobe Analytics, WWOS - Rugby, 19/02/2022 - 18/06/2022, 02/07/2022 - 16/07/202, page views. Based on cumulative page views for these periods. OzTAM (5 City Metro) + Regional TAM (Combined Agg Mkts) data, 19 Feb – 18 June 2022, Super Rugby Pacific includes pre and post matches (Nine Network + Affiliates), Reach, Total People, consolidated 7. OzTAM (5 City Metro) + Regional TAM (Combined Agg Mkts) data, 2 Jul – 16 Jul, Wallabies vs England includes pre and post matches (Nine Network + Affiliates), Reach, Total People, consolidated 7.

RUGBY ON NINE CONNECTS WITH HEARTLAND AUSTRALIA

Super Rugby Pacific reach in 2022

July Test viewers in 2022

Source: Regional TAM (Combined Agg Mkts) data, 19 Feb – 18 June 2022, Super Rugby Pacific includes pre and post matches (Nine Network Affiliates), Reach, AUD & Commercial Share %, Demos as above, consolidated 7. Regional TAM (Combined Agg Mkts), 2 Jul – 22 Jul 2022 vs 7 Jul-17 Jul 2021, Wallabies V England includes pre and post matches & Wallabies vs France, Total People, AUD (match only) & Reach, Consolidated 7.

Rugby Storytelling Across Nine's platforms

Nine broadcasts every game with an always on strategy across 9, 9Gem and 9Now, including amplification across our news and current affairs portfolio as well as the Today Show, weekly updates on Nine Radio, in depth analysis within our publishing mastheads, alongside Stan Sport for the Rugby purist who wants to see every single game in high definition, live and on-demand.

Network amplification across Today Show and Nine's News and Current Affairs

RADIO

Weekly code updates from Nine's Rugby commentary team across WWOS radio on 2GB and 4BC

PUBLISHING

Sydney Morning Herald and Age Rugby page views 9.6 Million across 2022

WWOS.COM.AU

With dedicated columnists and reporters.

2.6 Million Unique Visitors
4.6 Million Visits
1.5 Million Total Streams

SOCIAL

3x Rugby social channels up 120% year-on-year

Source: Roy Morgan database ending June 2021. OzTAM Metro + Regional Data, Nine Network, Cumulative Reach, Super Rugby, July Test, Bledisloe Cup, Rugby Championships, 19/2/2021 – 2/10/2021, Consolidated 7 data. GfK Radio Ratings, SMBP Survey 6 2021, Mon-Sun 5.30am-12MN, Cume (000s), Nine Talk Radio – 2GB, 3AW, 4BC, 6PR; Nielsen Consumer and Media View National Online Survey S03 2021. Fused April 2021; Roy Morgan Asteroid single source database for the 12 months ending June 2021. Adobe Analytics, WWOS – Rugby, 19/2/21 – 4/10/21, unique visitors, visits, page views; Internal Brightcove data, WWOS – Rugby, 19/2/21 – 4/10/21 total streams, viewed minutes

One Network covering all the action

Realise Big Ideas
and drive results
for your brand

Big ideas make brands famous.
As does the power of premium sporting content.

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best Rugby Union content. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.

Explore Powered Studios

ISUZU LEVERAGED A CROSS-MEDIA RUGBY PARTNERSHIP TO DELIVER HIGH IMPACT MARKETING MOMENTS

CHALLENGE: At the heart of every Isuzu lies a tried and tested DNA of a refined combination of power, efficiency and reliability. In 2022 Isuzu wanted to bring this to life through the launch of the latest Isuzu D-MAX and MU-X, and to ultimately connect their product with a male audience.

SOLUTION: Rugby on Nine was identified as the perfect sporting vehicle to support Isuzu, over the Super Rugby Pacific and Wallabies Season, through compelling storytelling across our Total TV offering - including Channel 9, 9Now and Stan Sport, alongside radio integrations and Sports Sunday extension.

RESULTS: Utilising Nine's Rugby Union coverage, Isuzu put their brand message at the heart of the action - with a campaign consisting of an integrated Half-Time key moment with verbal introduction, Live Break TVC, Billboards, Radio integration and a Key Rugby Moment extension across Sports Sunday during the Wallabies season.

"From an IUA perspective, we engaged in a 2022 Rugby Partnership with Nine to deliver multiple messages over an extended period, and so 33 weeks of rugby with multiple spots and integration allowed us to run a variety of creative at high frequency to an engaged male audience."

Tanya Howson
Senior Marketing Manager
Isuzu UTE Australia Pty Ltd

PUT YOUR BRAND AT THE HEART OF THE ACTION WITH RUGBY UNION ON NINE IN 2023

Sports marketing is a powerful tool that many brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the ability to connect brands with fans.

There is plenty of opportunity available to grow your brand through the power of Rugby Union on Nine in 2023. We're up for the challenge. Brief us today.

To find out more about what your brand can achieve with a Rugby Union partnership, request a tailored response to help realise your marketing objectives.

WWOS – Your Home of Sport

Unlock the power of sport across Nine in 2022

From changing viewing habits, the resurgence of codes, the growth of women’s sport and audiences seeking content beyond the live experience to innovation in broadcast, it really has been an incredible year in sport here on Nine.

And it is shaping up to be even bigger and better in 2022.

Recap on Nine’s sport strategy for 2022

What’s in store for the year ahead in sport at Nine

Game changers in content delivery and new plays

Putting sport to work for your brand

Connecting brands through a whole wide world of sports in 2022

The success of every great sport marketing campaign comes down to the quality of the content it harnesses. The year of sport ahead on Nine in 2022 delivers big content opportunities for brands.

Next year is the year that Nine’s Total TV solution across Channel 9 (Metro and Regional), 9Now, Stan Sport, alongside publishing, radio and digital, combined with the biggest sporting calendar of content, confirms its position as the undisputed leader.

Your Footy, Your Way

The NRL is a platform that provides brand partners with the opportunity to be top of mind and leverage the code in a number of ways, with fans actively engaged for 30 weeks of the year. With Thursday, Friday, Saturday and Sunday broadcast opportunities, alongside three blockbuster State of Origin games, before the season showdown: the NRL finals series.

But probably the biggest new opportunity for brands in 2022 will be our commitment to NRLW. Next year we will have not just one NRLW premiership, but two. We will also include all free-to-air coverage of the Women’s State of Origin in prime time, combined with a new NRLW magazine show.

Check out what's in store for NRL on Nine in 2022

Let’s take a closer look at how brands have effectively used NRL in the last year

Nine – Your home of Rugby

We are also the home of rugby union, reaching more fans than ever. From the rugby purist to the casual viewer, we have all the action in one place, including Wallabies and Wallaroos test matches, the new Super Rugby Pacific competition, Super W, Shute Shield, and the Hospital Cup. And with our WIN network partnership, it really is a sport that touches all corners of the community.

Take a look at what to expect from Rugby on Nine in 2022

We've got footy covered

Alongside rugby league and rugby union, we have footy covered no matter the code – we have a complete AFL fan solution, taking you from radio on 3AW and 6PR to print and digital, all the way through to TV, leveraging our sport entertainment formats including Footy Classified and The Sunday Footy Show. Continuing our support of Women’s footy, Nine’s weekly opinion and analysis TV show Women’s Footy kicks off for a sixth season, where we catch up with the game’s biggest names and review each and every round in the run to the Grand Final.

There's nothing like tennis on Nine in 2022

With our tennis offering now covering all four Grand Slams, we will bring brands even closer to the action. We have invested heavily in our content and distribution strategy, securing Nine’s position as the home of tennis in 2022 – covering every court, every game, every minute. This will allow us to seamlessly connect the dots across Nine’s complete tennis ecosystem.

Find out more

Our long history with the game of cricket continues

Next year is set to be a huge year of international cricket, with the Women’s Cricket World Cup in New Zealand in March and the Men’s T20 World Cup in October, right here in Australia. Nine will provide extensive coverage of both events across our publishing mastheads, wwos.com.au, radio, along with Sport Sunday and the Today Show.

An incredible springboard that will lead us into the 2023 Ashes series, LIVE from England where Nine is the exclusive broadcast rights holder. Before that, we’ll be covering this year’s Ashes series and full summer of cricket including men’s and women’s ODI and T20 series and Big Bash League extensively via Nine Radio featuring Australian cricket legend Mark Taylor, as well as updates on Today, 9News, SMH, The Age and WWOS.com.au.

In April, the world’s best golfers return to the Augusta National Golf club in Georgia for The Masters to go head-to-head to take out the sport’s most prestigious title, where all the action will be screened on 9Gem and simulcast on 9Now. All four golf majors including The British Open, The US Open and The PGA Championship will be covered comprehensively across our mastheads – the SMH and The Age, across Nine Radio and digitally at wwos.com.au. We’re gearing up for a big year of golf on Nine.

Next year is also about dialling up the “wide” in Nine’s Wide World of Sports strategy, giving room and opportunity to tap into deep fan bases and elevating those sporting moments right across the wider Nine group.

Our Total TV strategy includes UEFA on Stan Sport and free coverage on Channel 9 and 9Now of The Champions League final, combined with one of cycling’s biggest events, and the UCI Road World Championships. Plus, on Nine Radio we will cover all the action from the spring and autumn racing carnivals, including the Melbourne Cup, Cox Plate and Caulfield Cup, the Winter Olympic Games, Formula 1, V8 Supercars, Tour de France, and the Sydney to Hobart Yacht Race via our outside broadcasts and tournament updates.

Here at Nine, we don’t just serve up the main game, we connect Australia with a whole Wide World of Sports.

To harness this content lineup and make better use of some of the distribution platforms available to you here at Nine, let’s take a deeper look at our offering.

Total TV

We offer not just the linear experience on Channel 9 but also the on-demand and streaming platforms 9Now and Stan Sport, creating new ways for brands to tell their story. In 2022, we will offer premium streaming integration on Stan Sport (now with over 250,000 subscribers) along with market-first innovations on 9Now.

Look out for our Wide World of Sport Mini Match content across all major sport codes. It’s the best of all sport, curated with only the highlights in mind that connect with a highly engaged fan base.

Total Publishing

We are first with the agenda-setting stories. But we don’t just tell our readers what happened, we tell them how and why it happened. It’s that unique insight that sets us apart. In 2021, over 4 million NRL fans were reached by Nine’s cross-platform publishing offering. And AFL in The Age had a 12% page view increase year-on-year, with more editorial content published than ever before. All delivered by our dedicated sports journalists and expert commentators, who connect with Australia like no others can.

Ensuring women’s sport gains momentum in the year ahead, Nine will launch Gamechangers, featuring the Top 50 influential women in sport, in The Sydney Morning Herald and The Age.

Total Audio

We offer a direct line to sport fanatics across our talk radio and digital audio content offering. With coverage encompassing football, tennis, cricket, sailing, horse racing, motorsport and golf. Major sporting events that truly matter to our local audiences, right across 12 months of the year.

Our leading audio content is delivered by Nine’s top sports journalists, experts and commentators, providing world-class analysis of all the action on and off the footy field. With a huge lineup of footy podcasts spanning the year, including Real Footy, Six Tackles with Gus, The Continuous Call Team, 3AW Is Football, Sports Day, Wide World of Sports, and the new additions 100% Footy and Footy Classified. Premium sporting content designed to connect with Aussies en masse and put your brand at the heart of the action.

Source: Roy Morgan Asteroid single source database for the 12 months ending June 2021; Nielsen Consumer and Media View Metro Fused Media S02 2021.
Google Analytics (October 2021)

Coming in 2022

Big ideas make brands famous. Brief us, use us, and challenge us.

We have a big idea for every budget, underpinned by Australia’s best sport content spanning television, digital, print and radio. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.

Don’t just take our word for it, see what some of our partners have been up to...

Find out more

Find out more

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Make your brand famous with the 2022 State of Origin.

Win $1 million in advertising inventory with Nine.

The biggest competition in Australian advertising returns for the 2022 State of Origin series.

The State of Originality is a call to arms for YOU – Marketers and your Creative teams, to elevate the power and importance of creativity and of course, originality, in delivering results.

This year Nine challenges you to help make the 2022 State of Origin not only an absolute sporting blockbuster, but also a much-watch TV event where the ads are just as exciting as the football action.

We’ve got the reach covered and we invite YOU to crack the creative.

Enter now

Sport cuts deep into our culture and community

It’s powerful because it’s real. It’s powerful because it’s unscripted, and its powerful because the stories live on long after the lights of the stadium go down.

Harness the power of sport on Nine in 2022.

For further information, contact your Nine representative or complete the form, and a member of the team will be in touch.

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LEGO® Masters

Australia's most imaginative family-friendly format

LEGO® Masters Australia returned for its fifth and most grand season ever. In a world-wide first, the absolute best of the best returned from previous seasons to battle it out against each other in LEGO® Masters: Grand Masters. As eight teams put their imaginations and building skills to the test, Larrikin best mates from Western Australia, Scott and Owen, were crowned the worthy winners. The impressively creative duo won $100,000 and the coveted title of the first ever LEGO® Masters Grand Masters champions.

To find out what your brand can achieve with a LEGO® Masters partnership, request a tailored response to help realise your marketing objectives.

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Connecting with 3.9 million Aussies each week

980,000

Total TV viewers each episode

3.2 million

Live + VOD streams

157.7 million

Live + VOD minutes

Source: TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, 9 Network + Affiliates + BVOD, 10/04/2023 -15/05/2023 Cumulative Reach (000's), Total TV, Linear TV, BVOD (Based on When Watched) , Total People, When Watched.Source: TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, 9 Network + Affiliates + BVOD, 10/04/2023 -15/05/2023 Cumulative Reach (000's), Total TV, Linear TV, BVOD (Based on When Watched) , Total People, When Watched. OzTAM LIVE + VOD VPM, Rolling 7, Lego Masters: Grand Masters, 10/4/2023 – 08/5/2023, includes co-viewing on connected TV devices OzTam Metro + Regional Data, 'Lego Masters: Grand Masters,' 10/04/2023 - 08/05/2023 Overnight and Timeshift to 7, Average Audience, Total People.OzTAM Live + VOD VPM, Rolling 7 Day Cume, Lego Masters Grand Masters, 10/04/2023 – 15/05/2023, includes co-viewing on connected tv devices.OzTAM Live + VOD VPM, Rolling 7 Day Cume, Lego Masters Grand Masters, 10/04/2023 – 15/05/2023, includes co-viewing on connected tv devices.

3 million

Regional viewers reached in 2023

25%

Of live + VOD minutes viewed on 9NOW were from Regional AUS

Source: TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], Regional (Inc WA +RoA) , 9 Network + Affiliates + BVOD, 10/04/2023 -15/05/2023 Cumulative Reach (000's), Total TV, Linear TV, BVOD (Based on When Watched) , Total People, When Watched.OzTAM Live + VOD VPM, Rolling 7 Day Cume, Lego Masters Grand Masters, 10/04/2023 – 15/05/2023, includes co-viewing on connected tv devices.connected tv devices.

LEGO® Masters is the show that connects

“LEGO® Masters is a format like no other in its ability to connect with audiences. From young to old, from men to women, this is a rare program that unites and connects the entire family.

This is the reason we have committed to sharing it on your screens for the next two years. It is because of its power to connect audiences in ways other shows don’t.”

Michael Healy
Nine’s Director of Television

LEGO® Masters connects your brands with

Nine’s brand impact studies conducted by Gemba on behalf of our major LEGO® Masters sponsors over the last 2 years have highlighted that partnering with the show delivers strong lifts in perceptions of Trust, Fun and Innovation. Adding to the already vast amount of evidence that shows how viewers' feelings towards a show halos onto the brands that partner with them.

Find out how LEGO® Masters boosted perception of an iconic Australian retailer

The toy category is very competitive, so Kmart partnered with LEGO® Masters with the objective of driving traffic to Kmart stores, as well as cementing Kmart as the No.1 retail destination for the LEGO® product.

Kmart leveraged IP across their assets in the LEGO® Masters Broadcast, Digital and Social channels, as well as online and instore. This strong partnership would cement them as the home of LEGO® in Australia.

6%
uplifting in campaign messaging

7% pts
uplifting in brand consideration

14% pts
previous 4 week purchase

Source: Gemba brand health study 2020

Find out more

To find out more about what your brand can achieve with a LEGO® Masters partnership, request a tailored response to help realise your marketing objectives.

Request more information - GENERIC

Parental Guidance

The search for Australia's best parenting style

Parenting. Everyone’s got an opinion.

While there is no such thing as the perfect parent, Parental Guidance always determines the parenting style that comes close when it puts parenting styles with remarkably distinctive methods and unique approaches under the national spotlight.

The carefully selected diverse range of parents will take centre stage in 2024 to be unpacked, judged and scrutinised under the guidance of returning dynamic duo Ally Langdon, the esteemed host of A Current Affair, and Dr Justin Coulson, one of Australia’s most trusted parenting experts. Each set of parents get a taste of their own medicine when it comes to report-card results as their approach to parenting is reviewed, reacted to and discussed on the Parents’ Lounge, ultimately leading to a vote for Australia’s best style.

To find out what your brand can achieve with a Parental Guidance partnership, request a tailored response to help realise your marketing objectives.

Request presentation

600,000

Broadcast Overnight

119,000

Time Shift to 28

101,000

Broadcast Encore

169,000

Con 28 Live + VOD BVOD

989,000

Total AUD

BVOD Source: OzTAM Live + VOD VPM, Parental Guidance Season 2, 5/06/2023 - 20/06/2023, includes coviewing on connected tv devices
TV Source: OzTam Metro + Regional Data, Total People, Overnight + Timeshift to 28 for First Run Episodes, Consolidated 28 for Encore Episodes, 'Parental Guidance,' 05/06/2023 - 25/06/2023'

Think big with a show fit for any category

Parental Guidance is a show that is captivating, entertaining, educating and has families Australia wide starting a conversation about their parenting styles. There is no other show like this on Australian television.

From helicopter parents to tiger parents, free-range and routine parents to extreme authoritarians, Parental Guidance shins a light on how Aussies raise their families. And that no one parenting style is best.

Parental Guidance takes us behind the closed family doors of parenthood, and how we ourselves were parented.
When it comes to modern-day parenting, is anyone really nailing it?

Parental Guidance is produced by Eureka for the 9Network.

To find out more about what your brand can achieve with a Parental Guidance partnership, request a tailored response to help realise your marketing objectives.

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Celebrity Apprentice Australia

Only one can be crowned the Celebrity Apprentice Australia. So who can withstand the sugar rush?

Celebrity Apprentice Australia returned in 2022 with a larger-than-life season ever on Channel 9 and 9Now. Bringing together more of the country’s biggest names to battle it out in the boardroom.

The celebrities, divided into two teams, took on a range of epic tasks to avoid billionaire boss Lord Alan Sugar’s firing squad, while using their business savvy and little black book of contacts to raise money for their chosen charities.

Here are the highlights from Celebrity Apprentice Australia this season...

The celebrities are bigger, the tasks are grander and the amount of money raised for charity has never been seen before on Celebrity Apprentice Australia

CEO Lord Alan Sugar reprises his tough as nails, no-nonsense role in the boardroom, along with his trusted advisers, Boost Juice pioneer Janine Allis and program newcomer, businessman and entrepreneur Nick Bell. Under their watchful gaze, the 16 celebrities battled it out in an intense game of survival of the savviest, pulling out all stops to raise money for their chosen charities.

The personal stakes were high as big egos, high-pressure situations, and exciting new game play ramps up the competition between the celebrities of Celebrity Apprentice Australia. There were more explosive moments and twists and turns on the road to the winner being crowned the Celebrity Apprentice.

Stepping up to the plate as Lord Sugar's new recruits in 2022 were:

2021-10-16_JG_CELEB-APPRENTICE-SD01_0473

Turia Pitt
Author, motivational speaker and one of Australia's most inspirational women

Will and Woody
National hosts of Australia's No. 1 Drive radio show

Bronte Campbell
Dual Olympic gold medallist and world champion swimmer

Jodi Gordon
Logie-Award-winning actress, model and Australian sweetheart

Benji Marshall
Rugby league great and Wests Tigers legend

Gamble Breaux
Real Housewives of Melbourne star

Beck Zemek
Married At First Sight's most controversial bride and socialite

Vince Colosimo
Hollywood actor and Australian Film Institute award winner

Samantha Jade
Winner of The X Factor, ARIA Award winner and singer-songwriter

Jean Kittson
A queen of Australian comedy, trailblazer and author

Darren McMullen
Renowned television presenter and actor

Jarrod Scott
Face of Givenchy and international supermodel

Carla from Bankstown
Secretary to former NSW Premier Gladys Berejiklian and social media sensation

Ronnie Caceres
Renovation expert and one of The Block's most successful All Stars

Eloni Vunakece
Two-time Australian Ninja Warrior semi-finalist and former international NRL star

A PROVEN PERFORMER IN 2022

+614,000
VIEWERS PER EPISODE IN 2022

507K

Overnight & Timeshift

28K

Live VPM

79K

VOD VPM

Source: OzTAM Metro (5 City Metro) + Regional TAM (Combined Agg Mkts). 22 May - 21 Jun 2022. "CELEBRITY APPRENTICE AUSTRALIA" excel encores (Nine + Affiliates), Total People, AUD, consolidated 7 data. OzTAM Live + VOD VPM, Rating 7 Days Cume, Celebrity Apprentice Season 2, 22/05/2022 - 28/06/2022, includes coviewing on connected tv devices.

CAPTIVATING REGIONAL AUSTRALIA

1.8M
Regional viewers reached
in 2022

595K
People 25-54

22%
of 9Now minutes viewed by regional Australia

Source: Regional TAM (Combined Agg Mkts), 22 May – 21 Jun 2022, “CELEBRITY APPRENTICE AUSTRALIA” excl encores (Nine + Affiliates), Total People/Ppl 25-54, Reach, consolidated 7 data

Let's hear from business magnate Lord Alan Sugar on the power of a show that gives more, whilst giving back...

“This is my past and my personal life … I want other women out there to know that you can have a voice and there are people out there who want to give you a voice. You can still live a great life, be successful and still keep your integrity no matter what happens to you.”

Shaynna Blaze
Co-Founder, Director & Chairperson of Voice for Change
Celebrity Apprentice Season 1 WINNER

Own the episode with Celebrity Apprentice Australia

Picture this, your brand or product being talked about and engaged with by some of Australia’s most notable celebrities across a full 60 minute episode of a proven primetime television format. Too good to be true? It’s all possible with Celebrity Apprentice Australia.

To find out what your brand can achieve with a Celebrity Apprentice Australia partnership, request a tailored response to help realise your marketing objectives.

Request presentation

Explore how Koala worked with Powered by Nine to connect their brand message with millions of potential customers across a full 60 minute episode of Celebrity Apprentice Australia in 2021.

Marketing Task

The Celebrity Teams must create an exciting new marketing campaign for a brand. The team which conveys the product messaging/features the best, wins!

Food-Related Task

The Celebrity Teams must create or manufacture a unique food product or participate in a food challenge. The Team that sells the most wins!

Selling Task

The Celebrity Teams must create an exciting Sales experience within a retail store or outdoor venue. The team which sells the most items within a timeframe wins!

Experience Task

The Celebrity Teams must complete a cooking Task where they prepare meals for a big event or experience, supplied with your brands fresh produce and/or your clients' products.

Education Task

The Celebrity Teams must compete in a learning-based Task getting to know an area of expertise. The celebrities must then present a showcase back to the board on the topic.

Activation Task

The Celebrity Teams must complete the Task of delivering the most online orders across Sydney following the process and requirements based on how a brand package and deliver their goods, talking to their relevant comms pillars.

Celebrity Apprentice Australia is produced by Warner Bros. International Television Production Australia for the 9Network, based on the format created by Mark Burnett and distributed by MGM.

To find out more about what your brand can achieve with a Celebrity Apprentice Australia partnership, request a tailored response to help realise your marketing objectives.

Request more information - GENERIC

Say ‘I do’ to Married at First Sight

A new season of Australia's No.1 television series will return with a whole lot of love in 2025

Australia’s favourite social experiment, Married at First Sight, returned for its most polarising season of next-level drama. More

Season 11 of MAFS pushed the limits on everything viewers thought they knew about the series. There were even more heart-pounding romance and highly addictive drama with twists, turns and shocks.

Bringing a fresh take on the series, this year viewers witnessed one of the most diverse cast of brides and grooms say I do, including our oldest ever participant, and a same sex couple.

To find out what your brand can achieve with a Married at First Sight partnership, request a tailored response to help realise your marketing objectives.

Request Presentation

Married at First Sight is a cross-platform juggernaut

Over 2 in 5 episodes
hit a Total TV audience of +2 million across the season

MAFS finale was the No.1
non-sport program for 2023 for all key demos & Total People

MAFS consistently delivers incredible cross-platform results, making it the perfect vehicle to drive consumer outcomes.

OVERNIGHT

1.178 Million

TIMESHIFT

128,000

BVOD

680,000

TOTAL TV

1,985,000

UPLIFT ON OVERNIGHT

68.5%

Source: OzTAM (5 City) (Regional Combined Panel) Network 9, 2023 YTD, Married at First Sight, Excl Encore, Total People, Average Audience (Projection). OzTAM LIVE + VOD VPM, Rolling 7, Married at First Sight, 30/01/2023 - 10/04/2023, includes co-viewing on connected TV devices. OzTAM (5 City) Network 9, 2023 YTD, Married at First Sight – The Final Dinner Party, Married at First Sight – Finale, Excl Encore, Total People, P 25+, P 25-54, P 40+, Average Audience (Projection). OzTAM LIVE + VOD VPM, Rolling 7, Married at First Sight, 30/1/2023 – 10/4/2023, includes co-viewing on connected TV devices.

Married at First Sight is a green flag for your brand

Married at First Sight is unlike any other program. Audiences hang off every second of the show and engage with it across multiple platforms. From broadcast, to digital through to the participants socials and beyond. Audiences are hooked and brands that have truly recognised this value, have wedded to MAFS for all the right reasons.

We know MAFS is an effective platform to deliver truly incredible, measurable results for brands. And we know Nine can deliver a compelling solution for your brand across the powerhouse of the entire MAFS ecosystem.

No matter the category, no matter the business goal, MAFS has something to deliver your brand REAL results. No idea is too big.

With a commitment to growth, MAFS Season 10 thrived in a digital world

Aussies love to binge MAFS via 9Now

Recording over 1.8 Billion minutes viewed

BVOD viewing reaches the demos you need most

65% of minutes viewed by People 25-54

All the hot topics unpacked on the MAFS site

5 Million unique visitors engaged with the MAFS site, driving 31.3 Million page views

Source: OzTAM LIVE + VOD VPM, Rolling 7, Married at First Sight, 30/01/2023 - 10/04/2023, includes co-viewing on connected TV devices.Triton Webmetrics, Jan 1 2023- May 31 2023.Adobe Analytics, BusScope – Network – Shows|Married at First Sight, 30/01/2023 – 10/04/2023, unique visitors, visits, page views.

In our ears and in our hearts, MAFS is there for audiences no matter where they choose to engage

Hosted by Married At First Sight experts, certified sexologist Alessandra Rampolla and relationship expert John Aiken, the Official MAFS Podcast will be released every Sunday night following the Commitment Ceremony discussing the week's biggest themes.

Fuelled by unmissable moments and culture shifting conversations, each podcast episode will dive deeper into the week’s most burning relationship issues, recognising that everyday Australian couples experience the same challenges and tension as the contestants.

Find out how Australia watched Married at First Sight tie the knot with Specsavers

Powered by Nine unpacks a range of topics on the minds of marketers. In episode two of Powered Unpacked, we spoke to Shaun Briggs, Head of Marketing Planning at Specsavers, and discovered how the brand kick-started life after COVID through a powerful integrated and creative partnership with Married at First Sight.

Watch Here

Shaun Briggs (Head of Media, Specsavers) said Nine were ‘really easy’ to work with alongside AJF. They (Powered) got there super quick to nail the creative direction, and allowed us to enter into production super fast. The end result saw website traffic +7%, an upside in organic search, and a really strong result from topline sales across +400 stores in Australia and New Zealand.

14% increase

Awareness of Specsavers free eye test increased 14% pts (56% to 70%)

4% increase

Consideration increased 4% pts vs. pre-wave and 7% pts vs. non-viewers of MAFS

9% increase

Perceptions of
Quality and Trust increased by
9% pts and 5% pts, respectively

Source: Gemba Brand Health Study Married at First Sight 2021

To find out what your brand can achieve with a Married at First Sight partnership in 2024, request a tailored response to help realise your marketing objectives.

Request more information - GENERIC

Put the power of love to the test with Australia’s hottest reality TV show

Put the power of love to the test with Australia’s hottest reality TV show

In a new era of love, Sophie Monk returned to Mallorca and introduced new vibrant sexy singles to the villa for season five of Love Island Australia. Narrated by Eoghan McDermott in 2023.

The islanders coupled up and stayed together in order to secure their spot in the villa, despite the temptations when new 'bombs' entered, causing chaos.

This season the girls had have the power to take charge, there were risky challenges, date nights and plenty of drama and romance that had eyes glued to the screen and hearts racing.

To find out what your brand can achieve with a Love Island Australia partnership, request a tailored response to help realise your marketing objectives.

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Love Island Australia is unique in its proposition and that’s why audiences can’t get enough of it – its unapologetically itself

Love Island Australia is fun, sexy, confident, self-obsessed yet self-aware and most of all…. it provides a sense of escapism for Australian audiences.

Time and time again, Love Islanders share with audiences the relatable, raw and honest moments that we experience in our own lives. They cry through the heartbreak, laugh through the fails, bond through the friendships and fall head over heals into relationships.

Driving mass reach

M

Australians reached

%

BVOD incremental reach to broadcast TV for people 18-39

K

Viewers every episode

Source: VOZ Data 5.0 © OzTAM Pty Limited [2023]. TVMAP VOZ ANALYSER, NATIONAL, Total People, People 18-39, 30/10/2023 - 19/12/2023, Total TV, Includes: Love Island Australia –Launch, Love Island Australia –Mon, Love Island Australia -Tues, Love Island Australia –Wed, Love Island Australia -Thu, Love Island Australia Season 5, Love Island Australia: Season 5, Love Island Australia, Cumulative Reach, Multiple Demos, When Watched; OzTam Metro + Regional Data, 5 City Metro + Combined Agg Markets, ‘Love Island Australia,’ 30/10/2023 – 19/12/2023, Channel 9, 9GO!, Total People, Average Audience, Consolidated 7 as at 19/12; OzTAM Live + VOD VPM, Rolling Cume, Love Island Australia Season 5, 30/10/2023 - 19/12/2023, includes coviewing on connected tv devices

Love Island Australia has big digital energy

317K average Live + VOD BVOD Audience throughout the season on 9Now.

542M Live + VOD Minutes viewed throughout the season (+1% YoY)

97K people per episode on broadcast TV 2023 (aired on both ch9 and GO!)

Source: OzTam Metro + Regional Data, 5 City Metro + Combined Agg Markets, ‘Love Island Australia,’ 30/10/2023 – 19/12/2023, Channel 9, 9GO!, Total People, Average Audience, Consolidated 7 as at 19/12; OzTAM Live + VOD VPM, Rolling Cume, Love Island Australia Season 5, 30/10/2023 - 19/12/2023, includes coviewing on connected tv devices!, Total People, P18-29, W18-29 & P18-39, Average Audience, Consolidated 7

For the love of BIG IDEAS

No matter the category, Love Island Australia can help your brand realise its marketing dreams to deliver real, meaningful business outcomes.

Love Island Australia is a breakout hit, with its unique blend of humour, romance and drama. It is the perfect platform for brands to push the boundaries in unexpected and creative ways – from one-on-one villa dates and group offsite excursions, trademark challenges to consumer promotions, product placement and more.

Driving real results for brands

With Powered’s friends at Brand + Story we introduced the real live founder of Oporto, Antonio Cerqueira, to a new generation. The campaign unfolded as a sequential story of 30 and 15-second spots throughout the series as we follow Antonio on his journey.

+8 PTS

Love Island Australia viewers have higher levels of engagement with QSR. Oporto had the highest uplift in the category, up from 14% to 24%. Awareness of Oporto’s sponsorship has also outperformed the industry benchmark.

INCREASE IN SPONSORSHIP AWARENESS

Though in its inaugural year of sponsorship, the Oporto campaign over-achieved, meeting the industry benchmark for a year-three sponsor. Unprompted awareness grew steadily across the Love Island Australia season.

+ CLAIMED P4W PURCHASE

The strong performance of the highly creative content contributed to uplifts in campaign messaging, focusing on an exciting eating experience. Viewers' perceptions of Oporto also increased.

Source: Gemba - Love Island Australia 2022

Explore

To find out what your brand can achieve with a Love Island Australia partnership, request a tailored response to help realise your marketing objectives.

Request more information - GENERIC

Connect with Australia

Undeniably the one place to consistently connect with Australia

When it comes to connecting brands with consumers, there’s never been a better time to partner with Australia’s leading broadcaster – across all screens!

PRIMARY CHANNEL COMMERCIAL SHARE: 2021 YTD

18:00-MN
P25-54	38.90	33.40	27.80
P16-39	38.60	33.60	27.80
GS+CH	40.70	33.50	25.90
Under 50	38.70	34.00	27.30
Over 50	41.10	39.10	19.90

Source: OzTAM Metro (5CM) 01/01/21-22/06/21, 1800-MN, CFTA Networks, 25-54/16-39/GS+CH/Under 50/50+, Commercial Share %, C7 data (at 23/06).

BVOD: 2021 TOTAL MINUTES VIEWED


TTL Mins	48%	36%	16%

Source: OzTAM Live + VOD VPM, Commercial FTA Share, 01/01/2021 – 22/06/2021, metric; minutes, duration 0+, includes co-viewing on connected TV devices.

Buy TV with confidence with Australia’s biggest content still to come in 2021

Plus experience the best buying experience with 9Galaxy and say goodbye to make-goods for ever! It’s our 100% audience guarantee.

Understand the Strategy Behind Australia's Greatest Content

Programming that connects

In a shifting, consolidating landscape, programming that connects with Australians wherever they are represents the closest thing to a sure bet for brands. The same is true for publishers.

“Investing in Australian content that reflects the stories of Australians back to our audience, that’s our point of difference,” says Hamish Turner, Nine's Director of Programming. “Live audience, audience at scale that consumes content in a temporal manner, and Australian stories, they are the four big things for us – and that won’t change.”

Nine’s slate for the rest of the year reflects that commitment – returning favourites such as The Block and Australian Ninja Warrior, and five newly commissioned shows that will bridge this year into next. All different, but “all very ‘integratable’,” says Turner, giving brands further avenues to explore, and “diversity utility”. Which may prove useful in a world likely to be disrupted by Covid for some time yet.

Get in touch!

want to see brands that demonstrate they are connected to local communities

40%

want to see local talent in brand communications

Regional viewers were Grocery Buyers

Regional viewers per episode in 2022

24%

of minutes were viewed by Regional Australia in 2022 on 9Now

+17.3 million

Total Minutes viewed by Regional Australia in 2022

Australian Ninja Warrior Season 6 will be a celebration of all the best bits

+3.3

Australians reached

of viewers tuned in every week

+1.2

viewers every episode

Overnight & Time Shift to 7

+3.2

Live + VOD streams

Regional viewers reached per episode

likely to fly domestically in the next 6 months

more likely to intend to buy a car in the next 3-6 months

Over

would pay extra for well-known brands

more likely to order food home delivery several times a week

more likely to be profligate spenders

Source: Nielsen Consumer & Media View, National Online S06 2021, “must see/always try to watch – Reality Television [Nine]”

likely to fly domestically in the next 6 months

more likely to intend to buy a car in the next 3-6 months

would pay extra for well-known brands

more likely to order food home delivery several times a week

more likely to be profligate spenders

Source: Nielsen Consumer & Media View, National Online S06 2021, “must see/always try to watch – Reality Television [Nine]”

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Rugby Storytelling Across Nine's platforms

One Network covering all the action

Unlock the power of sport across Nine in 2022

Recap on Nine’s sport strategy for 2022

Connecting brands through a whole wide world of sports in 2022

Your Footy,​ Your Way​

Nine – Your home of Rugby

We've got footy covered

There's nothing like tennis on Nine in 2022

Our long history with the game of cricket continues

Coming in 2022

Make your brand famous with the 2022 State of Origin.

Sport cuts deep into our culture and community

Harness the power of sport on Nine in 2022.

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Australia's most imaginative family-friendly format

980,000

3.2 million

157.7 million

3 million

25%

LEGO® Masters is the show that connects

To find out more about what your brand can achieve with a LEGO® Masters partnership, request a tailored response to help realise your marketing objectives.

Request more information - GENERIC

The search for Australia's best parenting style

600,000

119,000

101,000

169,000

989,000

Think big with a show fit for any category

To find out more about what your brand can achieve with a Parental Guidance partnership, request a tailored response to help realise your marketing objectives.

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Only one can be crowned the Celebrity Apprentice Australia. So who can withstand the sugar rush?

The celebrities are bigger, the tasks are grander and the amount of money raised for charity has never been seen before on Celebrity Apprentice Australia

Own the episode with Celebrity Apprentice Australia

Marketing Task

Food-Related Task

Selling Task

Experience Task

Education Task

Activation Task

To find out more about what your brand can achieve with a Celebrity Apprentice Australia partnership, request a tailored response to help realise your marketing objectives.

Request more information - GENERIC

A new season of Australia's No.1 television series will return with a whole lot of love in 2025

Married at First Sight is a cross-platform juggernaut

Married at First Sight is a green flag for your brand

Your Footy, Your Way