TODAY your WAY
TODAY is more than just a breakfast show. We are a family to our viewers, bringing Australians all the latest in sport, entertainment, weather, finance, breaking news and more, seven days a week. We are a trusted voice, a place to laugh, and a safe space to guide our viewers through challenging times.
Weekend TODAY
The Weekend TODAY team brings you the latest in news, weather, current affairs, sports, politics, entertainment, fashion, health and lifestyle. It goes to air nationally on Saturday and Sunday from 7.00am to 10.00am, hosted by two of Australia’s most respected journalists, Clint Stanaway and Sophie Walsh.
TODAY Extra
The TODAY EXTRA team covers everything from entertainment, celebrity interviews and news to practical lifestyle content such as fashion, beauty, parenting and relationships, health and nutrition. Hosted by David Campbell and Sylvia Jeffreys, airing nationally Monday to Friday 9.00am-11.30am and Saturday 10.00am-12.00pm.
A sneak peek
Trusted and familiar faces
Our audience
TODAY's viewers are your consumers
TODAY viewers are engaged, influential, and ready to take action. Over half of our audience are in the 18-59 age bracket, with 40% working professionals and 61% as main grocery buyers.
Source: OzTam ( 5 City Metro) Nine Primary, 12/02/2023 - 16/04/2023, 01/04/2023 - 02/12/2023, Today, Profile, Reach, Total People, Consolidated 7.
Source: TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], National, Metro 5 Cities, Regional (Incl WA + RoA), Sydney, Melbourne, Brisbane, Adelaide, Perth, Queensland, Northern NSW, Southern NSW, Victoria, Tasmania, Regional WA, Nine Content, 12/02/2023 - 01/04/2023, 16/04/2023 - 02/12/2023, Cumulative Reach, Today, Today Season 2023, Total People, P 18-39, P 25-54, P 55+, GS 18+, Total TV, Consolidated 7.
Spark your next success story
As Australians' morning routines shift, TODAY adapts with them, offering seamless integration across multiple platforms.
Big ideas, for even bigger results
Check out how our partners have leveraged TODAY to grow their business
Hear from
our experts
"With over three hours of live television everyday, there is an option for every brand on Morning TV. Be it a news or entertainment segment, a weather morning or competition we know how to make your brand truly stand-out and leave a lasting impression on the millions of viewers who wake up with Today."
Lauren Ellis
Senior Producer/ Commercial Manager, TODAY Show
More than just morning TV
Information delivered at scale leveraging a powerful Nine ecosystem.
Wide national audience reach
Multi-platform presence
Engaging integration opportunities
Credibility and trust
Ready to find out more? Contact us for information on how your brand can leverage the power of Nine to deliver real business outcomes.
