Month: June 2026

Upcoming Publishing Features

Make an impact with Australia's best lifestyle content

Our readers are primed for indulgence – new opportunities available across Nine’s leading publishing assets

Enrich your marketing campaign with a publishing partnership with Nine.

Our readers are primed for indulgence and ready to spend. Whether it’s styling their seasonal wardrobe, planning a much-needed getaway, making home improvements, finding inspiration in arts and design or immersing themselves in the gourmet food world, there is plenty of opportunity to wrap your brand around our upcoming special issues. 

Across Good Weekend, AFR Magazine, Sunday Life, Traveller, Life & Leisure, Good Food and Fin Magazine, there is an abundance of opportunity to engage our readers with your brand message.

LIFESTYLE & DESIGN

Good Weekend //

Innovators Edit

On Sale: Saturday 18 July

From WiFi to the humble Hills Hoist, Australian innovationshave changed the world. Good Weekend will shine aspotlight on some of our most innovative thinkers and theirprojects from design to health to the environment.​

​For advertisers, this special edition provides a high-impactenvironment that aligns your brand with the spirit ofprogress and visionary leadership. By appearing alongsidethe stories of those shaping our future, your messagebenefits from a powerful "halo effect," reaching an affluent,engaged audience in a moment of deep curiosity andoptimism. This is more than a placement; it is an invitation tobe seen as a pioneer within a definitive record of Australianingenuity. ​

Booking Deadline: Friday 26th June

Material Deadline: Wednesday 8th July

 

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Sunday Life //

The Power Decades

On Sale: Sunday 9th August

Say goodbye to the "invisible woman." Sunday Life is proud to announce The Power Decades, a premium special edition dedicated entirely to celebrating women in their 50s, 60s, 70s, and beyond.

This isn't about fading into the background; it's about power, presence, and unapologetic style. From CEOs wearing their silver hair like a crown to cultural icons redefining success, this issue shines a spotlight on an affluent, highly engaged demographic of women who are at the absolute peak of their lives and purchasing power.

Booking Deadline: Thursday 8th July

Material Deadline: Thursday 30th July

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AFR Magazine //

Power Issue

On Sale: Friday 25th September

This is the issue that everyone wants to be in. Power, our flagship issue, ranks Australia’s most significant players across the political, business and cultural arenas, as well as across a host of sectors from sport and property to information technology, law and banking.

Booking Deadline: Wednesday 12th August

Material Deadline: Wednesday 26th August

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TRAVEL

LIFE & LEISURE //

Call of the Ocean

On Sale: Friday 7th & Saturday 8th August

This issue celebrates the sea's captivating influence on art, travel, wellness, and cuisine. Exploring underwater art and ocean-inspired wellness, ocean travel features and sea inspired culinary delights.

Call of the Ocean is perfect for advertisers targeting an audience passionate about luxury, exploration, and unique experiences.

Booking Deadline: Thursday 30th July

Material Deadline: Friday 3rd August

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TRAVELLER //

Africa

On Sale: Saturday 8th August

As always, our travel writers and editors shed their expert light on all aspects of the continent for prospective Australian holidaymakers. While its remarkable wildlife remains its major drawcard, there’s more to Africa, as this special edition shows, than safaris, even though they again feature prominently. It’s easy to forget that this continent of nearly 1.6 billion spread across 54 nations stretches from Cape Town to Cairo, meaning the variety of experiences are endless and diverse.

Booking Deadline: Monday 3rd August

Material Deadline: Wednesday 5th August

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DIGITAL

Sunday Life & Good Weekend //

Collections

Collections invites our users to engage in an immersive and enhanced relaxing magazine experience, digitally. Collections at Nine Publishing is a hand-selected curation of content pieces into a series with the ability to integrate client brands into a contextually relevant environment. Brands have the opportunity to own this new lean-in digital 'Collection' experience and align to the premium brands of Publishing at Nine​.

Contact your Nine representative for more information. 

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Amid the Chaos, Brand Success Still Starts with Trusted Journalism

Insights

Amid the Chaos, Brand Success Still Starts with Trusted Journalism

Advertise with nine.com.au
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Katie Davies

Executive Editor, nine.com.au

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Ashleigh Thomas

Commercial Director, Nine Publishing

1st June, 2026

We need journalism more than ever, not only to verify the world, but to make sense of it. And for brands looking to cut through the noise, there is no more powerful place to be seen than right alongside the facts.

The media landscape is facing a defining moment. As generative AI and social media algorithms create a crisis of clutter on the web, audiences are being flooded with an onslaught of unverified content, deepfakes and noise.

But out of this chaos comes a great awakening: AI won’t kill journalism. It is only making free and factual media more valuable than ever before.

As the digital ecosystem sits in a crisis of clutter, nine.com.au continues to thrive as the ultimate anchor of truth for nearly 10 million Australians. For nine.com.au Executive Editor Katie Davies, this shift highlights a truth she has witnessed firsthand since her very first day in the newsroom.

A Newsroom Revelation

About 18 years ago, I sat in a newsroom in England as a fresh-faced cadet. I had just landed my first job as a reporter. A sub editor, about 30 years my senior, shouted across the office: “Why did you choose journalism? It’s a dying profession. We’ll be all gone in five years.”

His comments rattled me. It’s all I’d ever wanted to do, the only thing I’d trained in. What if it was only going to last five years? Today that masthead still exists, likely with more readers than it did then. 

Yes, the industry has gone through significant changes over the past 20 years and is facing probably its biggest yet with AI. However, one core principle has not changed - trust.

The recent inaugural News Nation report from ThinkNewsBrands highlighted a stark reality: 78% of Australians see national news publishers as trustworthy, compared to just 36% who feel the same about social media content creators.

In fact, nearly two in five Australians now actively turn to premium news media specifically to fact-check the chaos they encounter on social platforms.

The need for free and factual news sites like nine.com.au has never been greater. 

A Faster, Cleaner, More Powerful Ecosystem

From today, we are officially unveiling the new nine.com.au. This relaunch is a comprehensive upgrade of our digital ecosystem designed to drive deeper engagement and meet audiences exactly where they are.

Our team of outstanding digital journalists brings trusted breaking-news to Australia 24 hours a day.

We have streamlined to focus on the absolute best of entertainment, sport, lifestyle, travel, and shopping under a single, unified, and premium nine.com.au brand. A key focus for our team remains original, relatable and entertaining content that builds a genuine connection with readers, the very same principles we were taught at the start of our careers.

Despite what that sub editor told me many years ago, journalism has stood the test of time. People still value trust, and I believe that makes our industry as vital as it’s ever been.

More detail on the new nine.com.au here.

The Foundation of Brand Impact

It is the very foundation of trust that commercial director Ashleigh Thomas believes represents the single greatest opportunity for brands looking for true impact.

When consumers use nine.com.au to anchor themselves in the facts, that feeling of trust doesn’t stop at the editorial. It rubs off on the advertising next to it. We are delivering a highly engaged, high-intent audience in a uniquely receptive state of mind.

When readers trust the environment, they trust the brands within it.

When we looked at redesigning the site, our absolute priority was creating a quality digital environment where brands can truly perform. We’ve built a faster, cleaner user experience that is intentionally engineered to cultivate strong daily habits with our audience.

By streamlining the UX and extending their time on site, we are giving more meaningful, sustained opportunities to connect with Australians in a highly receptive state of mind.

Maximising Audience Attention

We’ve also elevated our storytelling formats to maximise that audience attention. There is nothing quite like the collective energy of a breaking-news story, and our high-impact live blogs are fast, dynamic, and keep eyes absolutely glued to the page as events unfold.

Alongside this, we’ve taken the friction out of video by embedding premium video natively into the editorial flow, capturing consumer attention naturally and driving massive engagement without disrupting their experience.

These enhancements have been implemented across both web and app, extending our engagement across these formats.

We’re incredibly proud of our new architecture, because it not only protects the integrity of our journalism and of your brand’s creative, but intentionally strips away the clutter so an advertiser’s message can be felt and acted upon.

Your campaigns deserve to be showcased in the highest-quality digital real estate in the country, and this relaunch delivers exactly that; unparalleled viewability in an environment we know Australians trust.

We Want Your Brands to Own the Moment

Whether it’s the moment a major story breaks, inspiration strikes, a new trend sets everyone talking, or the entire country holds its breath - nine.com.au owns the moment. We are there for the moments that matter to Australians, and through our sophisticated display and integration capabilities, your brand can be there too.

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Hear more about the power of news journalism through Nine Publishing’s The News Effect series, featuring editors and journalists from our mastheads.

Source: Kantar Nine Live and On-Demand Research, 2025. Study commissioned by Nine to evaluate ad recall and consumer receptivity across live and video-on-demand (VOD) platforms (Base: n=3375 for ad recall; n=1557 for attitude and action).

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