An Aussie favourite

Game Show Phenomenon

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After a successful first year, Tipping Point Australia has catapulted to the top, as Australia’s #1 Game Show in its timeslot. ​

Leading into the 6pm News, Tipping Point Australia offers brands wide reach, strong engagement and the chance to connect with audiences in a meaningful way.

A sneak peek

Led by Nine's super host Todd Woodbridge

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Our audience

Aussies are Addicted

Tipping Point Australia reached 15.96 million people across 2024 and grew its timeslot by 42% year-on-year – recording an average Total TV viewership of 845k people per episode.

Source: TVMAP VOZ Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 29/01/2024 - 27/11/2024, Cumulative Reach, Tipping Point Australia, Total People,Total TV, Consolidated 7.

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A total media platform

Spark your next success story

Discover how you can unlock unmissable impact, across our total media platforms.

Powered

Big ideas, for even bigger results

Check out how our partners have partnered with Nine to grow their business

Travel Guides x Travel Money OZ

Travel Guides x Travel Money OZ

Learn how Travel Money Oz leveraged the IP of Travel Guides and aligned to talent – using established brands and personalities to elevate Travel Money Oz’s Currency Pass to new heights.

The result?  

100% increase in card sales  

55% increase in currency pass portal users. Website spikes of up to 2400% when the ad as on air 

35,000+ competition entries

Big Miracles x Elevit

Big Miracles x Elevit

Learn how Elevit solidified its position as the leading choice for prenatal multivitamins.   

The result?  

75% Campaign recall  

Big impact. In the first year of sponsorship, performance matched benchmark of a 5+ year sponsorship  

+17PTS increase in trust  

Get in touch

More than just entertainment

Aussies audiences love rooting for the underdog or unexpected champions. This light-hearted and family friendly tone makes it an ideal environment for brands to reach a mass audience.

Content Integration

Talent Association

Always-on engagement

Bespoke partnerships

Ready to find out more? Contact us for information on how your brand can leverage the power of Nine to deliver real business outcomes.

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