Tipping Point - Nine for Brands

An Aussie favourite

Game Show Phenomenon

Tipping Point Australia, Australia’s #1 Game Show in its timeslot, offers brands wide reach, strong engagement and the chance to connect with audiences in a meaningful way.

Talk to us

Our audience

Aussies are Addicted

In 2025, Tipping Point Australia reached 5.5M people across Total TV with an Average Audience of 1.1M, up 8% year-on-year. BVOD Average Audience soared in 2025, growing by 58% year-on-year.

Source: TVMAP VOZ Program Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2026], National, Metro 5 Cities, Regional (Incl WA + RoA), Tipping Point Australia, 2024-2025, Average Audience, Reach, Total People, Total TV, Consolidated 7.

A total media platform

Spark your next success story

Discover how you can unlock unmissable impact, across our total media platforms.

Television

BVOD

Big ideas, for even bigger results

Check out how our partners have partnered with Nine to grow their business

Big ideas start here

Travel Guides x Travel Money OZ

Learn how Travel Money Oz leveraged the IP of Travel Guides and aligned to talent – using established brands and personalities to elevate Travel Money Oz’s Currency Pass to new heights.

The result?

100% increase in card sales

55% increase in currency pass portal users. Website spikes of up to 2400% when the ad as on air

35,000+ competition entries

Learn More

Big Miracles x Elevit

Learn how Elevit solidified its position as the leading choice for prenatal multivitamins.

The result?

75% Campaign recall

Big impact. In the first year of sponsorship, performance matched benchmark of a 5+ year sponsorship

+17PTS increase in trust

Learn More

Get in touch

More than just entertainment

Aussies audiences love rooting for the underdog or unexpected champions. This light-hearted and family friendly tone makes it an ideal environment for brands to reach a mass audience.

Content Integration

Talent Association

Always-on engagement

Bespoke partnerships

Ready to find out more? Contact us for information on how your brand can leverage the power of Nine to deliver real business outcomes.