Month: July 2026

Upcoming Publishing Features

Make an impact with Australia's best lifestyle content

Our readers are primed for indulgence – new opportunities available across Nine’s leading publishing assets

Enrich your marketing campaign with a publishing partnership with Nine.

Our readers are primed for indulgence and ready to spend. Whether it’s styling their seasonal wardrobe, planning a much-needed getaway, making home improvements, finding inspiration in arts and design or immersing themselves in the gourmet food world, there is plenty of opportunity to wrap your brand around our upcoming special issues. 

Across Good Weekend, AFR Magazine, Sunday Life, Traveller, Life & Leisure, Good Food and Fin Magazine, there is an abundance of opportunity to engage our readers with your brand message.

LIFESTYLE & DESIGN

Good Weekend //

52 Weekends Away

On Sale: Saturday 7th November

This edition covers the "mini-break" including everything from flying to a snazzy capital city hotel, to driving the country's best wine regions, to glamping in the kind of stunning, remote spots that end up on postcards.

This is always one of our most eagerly anticipated issues of the year. For our highly engaged readers, who are educated, cultured and love to explore the world around them, it can't come soon enough!

Booking Deadline: Thursday 16th October

Material Deadline: Wednesday 28th October

 

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Sunday Life //

Europe Special

On Sale: Sunday 18th October

Who can resist the allure of Europe - the brio of Italy, the chic of France, the lazy allure of the Greek islands. It's little wonder so many of us are flocking back to revel in the joys of the Continent. So, don’t miss Sunday Life’s annual special edition where we revel in all things European.

From fashion inspired by the world’s most stylish cities and the latest beauty treatments to homestyle, food and travel aspirations, our editorial experts will whisk our readers into a world of international sophistication and adventure.

Booking Deadline: Thursday 24th September

Material Deadline: Thursday 8th October

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AFR Magazine //

Young Rich

On Sale: Friday 30th October

For two decades, the Australian Financial Review Young Rich List has chronicled the rise of next generation entrepreneurs. It is the definitive record of Australia's wealthiest people aged 40 and under, and all of them are self-made multi-millionaires, along with more than a few billionaires. 

Booking Deadline: Wednesday 16th September

Material Deadline: Wednesday 30th September

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TRAVEL

LIFE & LEISURE //

Travel: Luxury Cruise

On Sale: Friday 16th & Saturday 17th October

Life & Leisure's Luxury Cruise gloss special issue returns this October in time for Luxury Cruise week! As one of the most anticipated travel editions of the year, this special issue reaches an exclusive audience of affluent, travel-hungry AFR readers looking for their next dream-achieving escape.

Booking Deadline: Thursday 17th September

Material Deadline: Friday 25th September

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TRAVELLER //

Quick Getaways

On Sale: Saturday 12th September

It’s the timeless dilemma of the time-poor traveller: you need a break but can’t get away for long enough. The solution? Keep it short. As in a short break of between two and five nights. Better, spread a few or more of them over the course of a year. But where to go? In this special annual guide our experienced writers and editors have done the work for you by road testing the best short break options not only in Australia but within our own near region.

Booking Deadline: Monday 7th September

Material Deadline: Wednesday 9th September

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DIGITAL

Sunday Life & Good Weekend //

Collections

Collections invites our users to engage in an immersive and enhanced relaxing magazine experience, digitally. Collections at Nine Publishing is a hand-selected curation of content pieces into a series with the ability to integrate client brands into a contextually relevant environment. Brands have the opportunity to own this new lean-in digital 'Collection' experience and align to the premium brands of Publishing at Nine​.

Contact your Nine representative for more information. 

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Find out how your brand can leverage the power of Nine's Publishing assets to drive business outcomes. Request more information.

Breaking the Digital Ceiling: Why Streaming TV is the High-Growth Engine Online Retailers Are Missing 

Opinion

Breaking the Digital Ceiling: Why Streaming TV is the High-Growth Engine Online Retailers Are Missing 

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Todd Fisher

Director, Nine Ad Manager

27th July, 2026

At the Online Retailer Conference in Sydney, Todd Fisher, Director of Nine Ad Manager, tackled a problem almost every e-commerce brand hits eventually: the digital ceiling. As performance marketing costs continue to climb, customer acquisition gets tougher. Todd broke down how forward-thinking brands are breaking through that growth wall by combining Connected TV (CTV) with self-serve digital speed.

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Pictured: Todd Fisher at the Online Retailer Conference in Sydney

The Stagnation Trap: Are You Just Harvesting Intent?

If your marketing targets go up every year but your sales growth has flattened, you’re not alone. Most online retailers fall into the same trap: spending 100% of their budget on Search and Social.

"Search costs spike as you hit the ceiling of available ready-to-buy users," Fisher explained. "When you only hunt for existing demand, you end up fighting over the exact same limited pool of intent."

That pure "harvesting" strategy eventually runs out of road. To keep growing, brands need to balance Planting with Harvesting. CTV acts as the top-of-funnel engine, planting trust and brand familiarity at scale on the big screen so you can constantly feed fresh, high-intent audiences down into your performance channels.

The 9Now Advantage: Co-Viewing, Scale, and Trust

TV has always had an unmatched emotional impact, but streaming brings digital precision into the mix. Todd pointed to three massive advantages 9Now brings to growing retailers:

  1. Doubling Sales Impact: Brands integrating BVOD into their mix achieve twice the sales ROI compared to pairing TV with social video alone. Unlike muted, fast-scrolled social feeds, CTV delivers non-skippable, full-screen engagement. Fisher pointed to the power of co-viewing – having families and friends gathered around the main household screen for live cultural moments like Married at First Sight or the NRL, glued to the content with full attention.
  2. Massive Incremental Reach: 9Now reaches over 5.3 million Australians monthly, offering a 19% incremental reach beyond traditional linear TV. It captures the growing demographic of streaming-first viewers.
  3. Unmatched Credibility: Television remains Australia’s most trusted advertising medium (49%). Appearing on the big screen instantly elevates perceived reliability, lifting brands above crowded, unmoderated social feeds.

Visualising the CTV Halo Effect: The 72-Hour Consumer Journey

"The path to purchase can be messy and complicated," Fisher said. "What we find with advertisers using Nine Ad Manager is that a lot of branded search will increase, and your retargeting pools will increase across social."

To demonstrate how streaming TV supercharges performance channels, he walked the audience through a typical 72-hour consumer journey:

Day 1: The Initial Spark. A user watches The Block on the big screen via 9Now. Your brand seed is planted with full, unfragmented attention in a premium, highly trusted environment.

Day 2: Trusted Recall. The next day, the same user sees your ad on Instagram. By seeing the brand on TV, it built instant creditability. They recognise it, pause, and engage rather than skipping past.

Day 3: Branded Intent. Ready to purchase, the user goes to Google. Instead of typing in a generic, highly competitive category term, they search for your brand specifically, lowering your acquisition costs and securing the sale.

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Take Control of Growth with Nine Ad Manager

Historically, TV advertising felt out of reach for growing e-commerce brands due to massive budget requirements, complex agency buying and costly production. Nine Ad Manager eliminates those barriers, giving businesses direct, self-serve access to Australia’s No.1 network and most loved shows.

Fisher highlighted four core features of the platform:

  1. Hyper-Targeted Data: Because 9Now viewers are logged in, brands can target using rich first-party data (postcode, age, gender, and masthead reading habits across Nine news sites) combined with third-party behavioural segments such as active online shoppers, renovators, auto buyers or fashion enthusiasts.
  2. AI-Powered Creative Generator: Don't have a TV ad? The platform features an AI tool that scans your existing website, extracts visual assets, writes a custom script, generates a professional voiceover, and lets you edit colors and fonts to stay on brand in minutes. Existing social video assets can also be uploaded directly.
  3. Flexible Budgets & Tentpole Campaigns: Campaigns start at just $500 plus GST with zero lock-in contracts. Retailers have full flexibility to run ongoing monthly campaigns or execute single-day, event-driven buys around tentpole broadcasts like The Block premiere or the NRL Grand Final.
  4. Cross-Device Pixel Attribution: Nine Ad Manager provides a dedicated pixel to track on-site conversions. By matching IP addresses between the connected TV viewing the ad and secondary devices (phones/laptops) browsing the web, the dashboard gives real-time visibility into page views, add-to-carts, and direct sales generated by TV exposure.

Fisher closed by live-demoing the platform, showing how a campaign can be built, targeted and submitted for review in under five minutes, backed by a Sydney-based support team that manually reviews campaigns before launch to ensure targeting and budget efficiency.

The takeaway for online retailers is clear: any business can now advertise on streaming TV. By combining big-screen authority with self-serve flexibility, Nine Ad Manager offers a clear pathway to break through the digital ceiling and create your own demand.

Explore the Nine Advantage today(opens in new tab)

Sources: ThinkTV Australia (2023). Pay TV & BVOD Effectiveness / Sales Impact Study 2023. Metric: BVOD delivers 2x sales ROI vs. social video. Nine Entertainment (2024). Nine Audience Report 2024 (9Now Audience & Incremental Reach Data). Metric: 5.3M+ monthly audience, 19% incremental reach beyond linear TV, 36% YoY growth. PwC Australia (2023). PwC Australian Entertainment & Media Outlook / Advertising Trust Study 2023. Metric: TV/BVOD rated #1 trusted advertising medium at 49%. 

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Stan Entertainment: Ads Are on the Menu

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Before we serve, a taste of history

For over a decade, Stan has pioneered Australia’s Streaming Video on Demand landscape. As the country’s only locally owned and operated SVOD powerhouse, Stan is stitched directly into the fabric of our culture. We are the home of curated, premium storytelling and unmatched local relevance; from Stan Originals that global content houses simply can’t replicate to exclusive international titles, and of course, a fiercely loyal audience.

Now, we're inviting brands to the table for the very first time.
What’s on the menu? A high-impact, data-driven feast for advertisers.

Local and global content, pure satisfaction

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A Sizzling Homegrown Slate

Our secret ingredient is local storytelling that audiences love and algorithms can’t replicate. With a national footprint reaching more than 70% of Australian households paired with the country’s most affluent viewers, your brand enters an environment where half of Australian streaming viewers are proven to stay at the table longer if the content is made in, or about, Australia.

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A Brands Portion

We don’t overfill the plate. We protect the premium viewer experience with a strictly limited, light ad load, guaranteeing no more than 5 minutes per hour to maximise viewer satisfaction and brand memory retention.

International Flavours

Served from across the seas. Tap into the ultimate crowd-pleasers with the planet’s biggest shows and most-binged global library content, from Yellowstone to The Office. By capturing the high-volume, high-engagement viewing hours that dominate streaming worldwide, your brand gains unparalleled access to audiences devouring the world’s favourite stories.

The Curated Taste

Perfect for immediate satisfaction. With the launch package you can secure a guaranteed share of voice of billboards, pre and mid-roll video assets. Ad breaks are determined with a human-first approach, ensuring your brand always lands naturally within the narrative.

A Unified Feast

A single-solution transaction managed by one dedicated Nine sales team. Target, buy and optimise your campaign across the entire connected ecosystem of 9Now, Stan and HBO Max, using the powerhouse Nine User ID.

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No feast is complete without the perfect accompaniments.

9 & Stan Tribes (COMING SOON)

Your brand can target with precision by using advanced demographic, geographic postcode, or rich consumer behaviour tracking to ensure your message matches the exact taste profile of your core buyer.

Interactive Enhancements

Transform passive viewing into active response. We offer a selection of bespoke formats on launch and coming later, all designed to elevate the consumer journey: Solo Ad Breaks, Premium Slates, and Shoppable Engage Now QR Code ads.

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The Cherry on Top

Every masterful menu concludes with a dish that lingers long after the meal concludes. At Stan, the sweetest finale to your campaign is pure performance and measurable business growth.

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Check out more insights

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Hungry for outcomes?

Take advantage of immediate availability, talk to your Nine representative today.

Consumer Pulse July 2026

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WHAT'S HOT AND WHAT'S NOT

July 2026

While the national mood remains predominately negative, the net positive emotions have seen a slight increase. Frustrated, Anxious, Sceptical, Hopeful and Stressed are the top feelings this month, followed by Relaxed and Calm. In line with the range of conflicting emotions, Nine’s audience is feeling both cautious and optimistic. The majority of Nine's audience is planning on travelling in the next 12 months, with location the key deciding factor for travel destinations. The budget for domestic holidays is typically $2,000-$5,000, while for international holidays it increases to $9,000+.

Couple friends high five hands on mountain top man and woman backpackers travel together hiking in Norway, active vacations outdoor family adventure lifestyle sustainable tourism, teamwork concept

3 July - 6 July, 2026

Inside this month’s Consumer Pulse dip

Frustrated young lady sitting on sofa, cuddling pillow, looking away at window. Lost in thoughts unhappy stressed millennial woman regretting of wrong decision, spending time alone in living room.

Mood of the Nation >

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CONVERSATION STARTERS >

Mood of the Nation

The national mood

The national mood continues to be dominated by a negative sentiment, with NET negative seeing a slight increase from last month. However, the NET positive sentiment has also increased slightly highlighting the conflicting and contrasting emotions experienced by Australians simultaneously.

NOTE: For the best viewing experience on mobile, please view landscape.

Dominant mood indicators

Consistent with the trend from the past few months, negative sentiment dominates the list, with frustrated, and anxious remaining the top 2 emotions, followed by sceptical which has seen a month on month increase. The remainder of the list includes a wide range and reinforces the paradoxical emotions Australians are currently feeling. Hopeful, stressed and relaxed complete the 4th, 5th and 6th ranking. Followed by calm, annoyed, optimistic and pessimistic to complete the top 10 emotions. The mix of both positive and negative sentiment highlights how Australians are currently navigating a complex landscape but are showing resilience and feeling hopeful despite the frustrations and stresses. 

NOTE: For the best viewing experience on mobile, please view landscape.

NATIONAL MOOD BREAKDOWN

of the under 45 age group feel overwhelmed

The top emotions see some variation by age, and while frustration is consistent across all, anxiety is more acutely felt by those under 45, with it ranked as the top emotion. Younger audiences’ top 5 emotions are dominated by a negative sentiment, and 26% feel overwhelmed compared to 17% of older Australians. Those over 45 experience more diverse emotions, feeling frustrated and sceptical along with hopefulness and relaxedness. Both females and males feel anxious, however females are also calm (24%)  and hopeful (23%), while males are frustrated (32%) and stressed (26%). 

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BRAND CONSIDERATION

To successfully navigate this split emotional landscape, brands must offer grounding, anxiety-reducing messaging for overwhelmed audiences while engaging more composed segments through practical solutions that address frustration and stress.

Conversation Starters

OUTLOOK ON THE YEAR AHEAD

of Nine's audience are feeling cautious

Australians are feeling cautiously optimistic 

While negative emotions still dominate, Australians are showing signs of cautious optimism about the year ahead. Caution has dropped across all demographics by 7 percentage points (now at 41%), while optimism has climbed 5 percentage points (now at 21%). This indicates a slow pivot toward a more balanced future outlook. This rising optimism is deeply personal, driven by positive feelings surrounding family, friends, and individual financial stability.  On the flip side, concerns are fueled by global instability and cost of living pressure. Australians are highly concerned in particular about inflation on essentials, global conflicts affecting fuel prices, and national security—though anxiety over global issues has actually dropped by 10 percentage points month-on-month. For those over 45, political polarisation is a major worry. However, older demographics remain far less worried about skyrocketing rent, job loss, or cutting back on lifestyle extras like holidays and dining out. This highlights their greater financial stability and insulation from current economic pressures.

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BRAND CONSIDERATION

As general sentiment shifts toward cautious optimism, brands should tap into consumers' positive personal outlooks by celebrating close-to-home connections, while continuing to offer clear value for budget-conscious buyers and premium experiences for financially insulated audiences.

TRAVEL

of Nine's audience plan to travel in the next 12 months

Despite concerns, people are still planning on travelling in the coming year

Among Nine's audience, 67% plan to travel in the next 12 months which is consistent with this time last year. While the amount planning to travel hasn’t changed year on year, the types of holidays have shifted slightly with 21% considering an international holiday (5 percentage point decrease) and 41% considering domestic travel (5 percentage point increase). However, a significant proportion still intend to do both (38%). 

Over half (55%) of those planning a domestic holiday expect to take 1 or 2 trips. For most of these trips the budgets are set between $2,000 and $5,000, with 1 in 3 opting for this range.

For international travel, 85% are only expecting to take 1 or 2 trips in the next 12 months. However, the budgets for these trips are significantly higher with half intending to spend $9,000+, which is particularly seen for older Australians.

BRAND CONSIDERATION

As travel demand remains resilient with a clear pivot toward domestic trips and high-value international travel, brands should capitalise on this intent by targeting budget-conscious local travelers with accessible mid-tier packages ($2k–$5k) while tailoring premium, high-spend offers ($9k+) to long-haul international vacationers.

Aerial view of car parked with camper and young man overlooking the Great Australian Bight. Captured while crossing the Nullarbor.

HOLIDAY PLANNING

of Nine's audience trust word of mouth to inform their decisions

Australians prefer to do it themselves when it comes to planning holidays but opinions from friends and family impact decisions

When it comes to planning a trip, Nine’s audience prefer to do it themselves regardless of age or gender. However, they’ll still look to others for information with the key source they trust to inform their decision being word of mouth (55%). This is followed by travel websites (44%) and online review (38%). 

The sources trusted for information varies by age, with 1 in 4 of younger audiences going to social media for reliable information. Conversely, older Australians continue to rely on traditional formats, using print newspapers to find information (31% vs. 14%).

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BRAND CONSIDERATION

While Australians insist on controlling their own travel itineraries, brands can influence their choices by leveraging word-of-mouth credibility and tailoring trust-building channels; using social media for younger self-planners and traditional print for older audiences.

TRAVEL DESTINATIONS

of Nine's audience say location impacts their decision

Location is the key choice driver for travel destinations

Location continues to be the key factor when it comes to choosing a travel destination, with 8 in 10 saying it ultimately impacts their decision. Accommodation (41%) and the price of airfare (39%) also play a role.

The cost of living is having the largest impact on travel decisions for 42% of the audience, however this concern is significantly lower for those 45+ (39% vs. 61%) reinforcing their economical security and higher willingness to spend on non-essentials.

BRAND CONSIDERATION

While destination location remains the non-negotiable anchor for travel decisions, brands must navigate a dual-spending market by leading with clear airfare and accommodation value for cost-conscious travelers, while highlighting premium experiences to financially secure, mature audiences.

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June 2026 Data
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