LEGO® Masters 2024

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A global phenomenon returns with more creativity than ever before in 2024

The feelgood, family-friendly format LEGO® Masters is back, season 6 is currently on air, on Channel 9 and 9Now with a burst of brilliant and impressively imaginative builds to make it our best yet. This season, we will see Australia vs. The World on LEGO® Masters with four new Australian teams taking on the four best teams who have previously competed in their homeland. ​​

This season there will be special guest appearances from Australian radio presenter and comedian Michael “Wippa” Wipfli and Jordy Hocking from Lego Masters Season 1. This year the challenges are more demanding than ever. They include LEGO® go kart racing, a spectacular window display challenge, fan favourite Is It Fake? with a parisian twist and celebrating 85 years of Batman.

To find out what your brand can achieve with a LEGO® Masters partnership, request a tailored response to help realise your marketing objectives.

Hamish&Brick

It’s time for host Hamish Blake and resident judge Ryan 'Brickman' McNaught to turn LEGO® Masters 2024 into a global bricktacular. ​

Hamish and Brickman are the total package, a host and judge unlike any other format. Their passion for the competition, the contestants and the builds is electric and infectious.

Audiences will be dazzled by the most amazing challenges the show has ever seen, with teams duelling it out for the chance to WIN $100,000 and be crowned by Hamish and Brickman as the best LEGO® Masters building team in the world.

Hamish&Brick

It’s time for host Hamish Blake and resident judge Ryan “Brickman” McNaught to turn LEGO® Masters 2024 into a 2024 global bricktacular. ​

The feelgood, family-friendly format is returning with a burst of brilliant and impressively imaginative builds to make it our best season yet. Prepare to be dazzled by the most amazing challenges the show has ever seen when our teams duel it out for the chance to win $100,000 and the crowning title of the best LEGO® Masters building team in the world.

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LIVE | LIVE STREAMING | ON DEMAND

 

LegoHead

4.4M

Aussies reached each week
Total TV - SEASON 5

LegoHead

+950K

viewers every episode
Total TV - SEASON 5

LegoHead

3.2M

live + vod streams

9Now - SEASON 5

Source: TVMAP VOZ Ranking Report, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Network 9 + Affiliates + BVOD, 10/04/2023 – 15/05/2023, Average Audience, Lego Masters: Grand Masters (Exc Encore), Total TV, Linear TV, BVOD, Total People, Consolidated 7 (BVOD based on When Watched). OzTAM Live + VOD VPM, Rolling 7 Day Cume, Lego Masters Grand Masters, 10/04/2023 – 15/05/2023,  includes coviewing on connected tv devices. 

MichaelHealy

LEGO® Masters is the show that connects

"LEGO® Masters is a powerhouse brand in a class of its own that connects Australian families. Over the past five seasons, we have built a format that encapsulates the enduring love of Lego, uniting generations as they enter a world of endless, creative possibilities.

Combined with the humour that Hamish Blake brings as host, and the warmth and expertise of Ryan 'Brickman' McNaught, LEGO® Masters is a format perfect for brands wanting to build a connection with viewers."

Michael Healy
Nine’s Director of Television

PostiveBrands

Nine’s brand impact studies conducted by Gemba on behalf of our major LEGO® Masters sponsors over the last 2 years have highlighted that partnering with the show delivers strong lifts in perceptions of trust, fun and innovation. Adding to the already vast amount of evidence that shows how viewers' feelings towards a show halos onto the brands that partner with them. ​

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WE KNOW THAT AUSTRALIANS ARE CALLING FOR MORE
AUTHENTIC PORTRAYALS OF OUR COMMUNITY

LegoHead

40%

OF AUSTRALIANS WANT TO SEE BRANDS USE LOCAL TALENT

LegoHead

71%

OF AUSSIES WANT TO SEE MORE HONEST DEPICTIONS IN MEDIA

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51%

AUSTRALIAN PARENTS SAY THEY WANT TO GIVE CHILDREN MORE FREEDOM

Source: Nine’s proprietary research | Unboxing Christmas 2022 | Neighbourhood Watch 2021.

UNLIMITED OPPORTUNITIES AVAILABLE​

TO ALIGN YOUR BRAND ​

WITH AUSTRALIA’S MOST IMAGINATIVE FORMAT

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To find out more about what your brand can achieve with a LEGO® Masters partnership, request a tailored response to help realise your marketing objectives.

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ACA: A Current Affair

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A new chapter with Ally Langdon

A Current Affair with Ally Langdon is Australia’s number one, unrivalled, prime-time current affairs program.

Langdon is one of Australia’s most fearless and respected journalists.  Her nine years of hard-hitting journalism as part of the team on 60 Minutes, combined with her time as co-host on TODAY, makes her the perfect person to lead ACA into its next chapter.

Engaging nearly a million viewers every episode, the strength of ACA is bringing home the stories that everyday Australians experience and giving a microphone to the people that don’t always have one. It is this combination of Ally, the power of the ACA brand and our viewers’ stories that is winning the support of Australia.

 

Source: OzTAM Metro & Regional Data, FTA TV, ‘Current Affairs' sub genre, 01/01/2023 - 19/07/2023, Total People, Audience, Con 7 as at 20/07/2023.OzTAM Metro & Regional Data, Channel Nine, 'A Current Affair’,, excludes 'Sat" 01/01/2023 - 19/07/2023, Total People, Audience, Consolidated 7.

Australians turn to A Current Affair every night for the stories that matter

TOTAL TV AUDIENCE

Overnight:
936,000

Time Shift:
16,000

Encore:
36,000

Live VPM:
40,000

We're reaching Australians across all key demographics

+143% greater

than The Project at 7pm in Total People

69% greater

than ABC 7PM News in P25-54

+85% greater

than The Project at 7pm in GS+C

Source: OzTAM Metro & Regional Data, Channel Nine, 'A Current Affair’,, excludes 'Sat" 01/01/2023 - 19/07/2023, Total People, Audience, Consolidated 7; OzTAM Live VPM, A Current Affair, 1 Jan - 19 Jul 2023, includes coviewing on connected tv devices : OzTAM Metro, 5 City Metro 4/1/2023 – 25/4/2023, Mon – Fri, exact matches of “A Current Affair”, “The Project 7PM” & “ABC NEWS-EV”, Channel Nine, ABC, Channel 10, Audience, Consolidated 7, Total People, P25-54, P16-39, GS+CH.

A powerful ecosystem of award-winning journalism

ACA

3.297M page views

1.909M unique visitors

420K short form views

FB

3M followers

279M video views

Gram

126K followers

9x increase in video views in the last year

TikTok

180K followers

45M video views

Source: ACA show site: Adobe Analytics, BusScope Network Shows|A Current Affair, May 2023, Page Views, Unique Visitors. ACA SF Clips: Internal Brightcove Data & VPS/VPM A Current Affair, May 2023 2023, Desktop, Short Form. Video. @acurrentaffair9 Instagram, A Current Affair Facebook, @acurrentaffair9 TikTok - 18 July 2023.

A Current Affair is the people’s show. The program places viewers at the heart of every story, ensuring they are stood up for and represented. This is why audiences continue to come back, six nights a week, year-in, year-out. The program has evolved to meet changing audience needs, so whether it’s via linear TV, live stream, catch-up or on social media, Ally Langdon and the ACA team are there.”

​Alexander Needs
Director - Partnerships & Strategy​
News & Current Affairs  ​

Alexander-Needs

Lismore, a year on

Early in the year, Ally and the team at A Current Affair went back to Lismore a year after the devastating floods to share the incredible stories of survival and check in on how the rebuild is coming along.

Coles put their hand up in support and donated $50,000 to the local Lions Club that was distributed carefully amongst the town.

Coles’ Lismore store manager Cheryl, was their on-ground for the announcement and to personally hand the cheque to the Lions Club president Brian Johnson. 

Align your brand to the power of A Current Affair with premium partnership opportunities

Consumer

Consumer Promotion Partnership

This is the only news and a current affairs partnership that allows a brand to integrate within the program airtime. ​

Major

Major Partnership

Allows brands to integrate within one of Australia’s most loved and highest rating current affairs programs, placing your brand front and centre with our audience​.

Billbaord

Billboard Partnership

Allows brands to sponsor our unrivalled current affairs program, reaching 2.5 million Australians per week.

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Consumer Update

 Lets brands integrate key campaign messaging into this narrative by producing content specially created to run within A Current Affair.

Source: Oz TAM Metro Data, (5CM), 2023 Calendar YTD up to 25/04/23, includes “A Current Affair”, Nine, Total Individuals, Average Weekly Reach, consolidated 7.

To find out what your brand can achieve with A Current Affair, request a tailored response to help realise your marketing objectives. 

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The Summit

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A blockbuster prime-time event series on the 9Network

Famous faces, new twists and limitless adventures await as The Summit returns to Channel 9 and 9Now on Sunday, May 12, at 7.00PM.

Brimming with fresh twists, a dynamic cast and an even more challenging location, The Summit is back bigger than ever after redefining large-scale adventure in 2023. Think you know the drill? Think again. Back guiding us through these heart-pounding trials and daring escapades is Australian actor Jai Courtney.

With their backpacks containing an equal share of one million dollars, the group must reach the peak of a distant mountain in just 15 days to win the cash they’re carrying. Get set for a whirlwind of drama, obstacles and strategic betrayal as they vie for the ultimate prize. Be careful who you trust.

SEASON ONE - LIVE + VOD

Average BVOD

audience

143K

Total

minutes

109M

Total

streams

2.27M

Live VOD minutes from

regional Australia

27%

Source: OzTAM LIVE + VOD VPM, The Summit, Rolling 7, 14/05/2023 - 11/06/2023, includes co-viewing on connected TV devices. 

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A thrilling game of trust, greed and betrayal where morals were tested, physical limits pushed to breaking point and bonds forged and broken

In The Summit, success is a measure of:
Mental strength, physicality, strategy, social dynamics

Aussies reached each week

Source: TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Nine Commercial Networks + Affiliates + BVOD, 14/05/2023 - 11/06/2023, The Summit, Cumulative Reach (000's), Total TV, Total People, When Watched. 

Regional viewers reached in 2023

Source: OzTAM (Regional Combined Panel) Nine Network Content Affiliates, 14/05/2023 - 11/06/2023, The Summit, Total People, Reach, Consolidated 7. 

Average Total TV Viewers Each Episode

Source: OzTam (5 City Metro + Regional Combined Panel) Network 9, Nine Network Content Affiliates, 14/05/2023 - 11/06/2023, The Summit, Excluding Encore, Projections, Total People, Ocernight, Timeshift to 7.  OzTAM LIVE + VOD VPM, The Summit, Rolling 7, 14/05/2023 - 11/06/2023, includes co-viewing on connected TV devices. 

A tough show calls for a tough host

Jai Courtney, Australian born and bred international movie star, with a career spanning more than 15 years featuring in The Suicide Squad, Terminator Genisys, The Terminal List and The Divergent Series, was the host of The Summit.

Jai Courtney said: “You are going to see people physically, mentally and emotionally tested. You’ll see bonds made and broken. We will get a real look at how far people are willing to push themselves and push each other, and see how their resilience is tested. I think it'll be inspiring, a little heartbreaking, and action-packed.”

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The Summit is amongst the peak of Australia’s most loved formats

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We can help your brand reach The Summit

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An action-packed show for an adventure loving audience

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are likely to travel overseas in the next 12 months

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more likely to pay extra for well known brands​

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more likely to have held travel insurance

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more likely to attend gym / fitness center during the week

 Source: Nielsen CMV, 2021 S06 National Online, “must see/always try to watch”. Nielsen Consumer Media View S01 2019- Nine "Channel 9 - Must See/Always try to watch [Travel Guides (9)]"

To find out what your brand can achieve with a  2024 The Summit partnership, request a tailored response to help realise your marketing objectives today.

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ICC Cricket World Cup

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ICC MEN'S CRICKET WORLD CUP 2023

Nine is proud to be the broadcast partner for the ICC Cricket World Cup 2023, which ran this year on October 5th until November 19th at the Narendra Modi Stadium, India.

The Cricket World Cup is one of the world’s most viewed sporting events and is considered the flagship event of the international cricket calendar by the ICC.

With a host country fan base in the billions, this was a World Cup like never before.

Home Fans

Players

Matches

Stadiums

Teams

Cup

BRING YOUR BRAND CLOSER TO THE ACTION ACROSS OUR ENTIRE ECOSYSTEM

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ICC MEN'S CRICKET WORLD CUP SCHEDULE
OCTOBER 5 – NOVEMBER 19

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Wide World of Sports broadcasted 18 matches LIVE and FREE

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CRICKET FANS ACROSS THE NATION CAN'T GET ENOUGH OF THE SPORT THEY LOVE MOST

The Men's ICC T20 Cricket World Cup delivered unrivalled results: ​

The Men's ICC T20 Cricket World Cup delivered unrivalled results, reaching
11 million Total TV viewers in 2023.

9Now drove incremental reach of +9% to TV.

The ICC Men's World Cup Final 2023 (India V Australia) recorded an average audience of over 1.6M across Total TV.

Reach figures across the series:​

4M

People 25-54

1.8M

People 18-39

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Source: TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 01/10/2023 - 18/11/2023, Cumulative Reach, ICC Men's ODI World Cup 2023, Total People, People 25-54, P 18-39, Total TV, Consolidated 7 as at 22/11/2023. OzTam (5 City Metro + Regional Combined Panel) Nine Primary, 19/11/2023, ICC MEN'S ODI WORLD CUP 2023 -FINAL -IND V AUD -S1, Average Audience, Total People Source: OzTAM LIVE, Rolling 7, ICC MEN'S ODI WORLD CUP 2023 -FINAL -IND V AUD -S1, Nine Primary Only, 19/11/2023, includes co-viewing on connected TV devices.

CAPTIVATING VALUABLE AUDIENCES ACROSS ALL KEY DEMOS

Male68%
Female32%
+$K

average HHI

%

22%
aged
25-39

%

43% aged 55+

%
Main Income Earner

65% main income earner

Source: VOZ Data 4.0 © OzTAM Pty Limited [2023], NATIONAL, Network Nine + Affiliates + BVOD, Cumulative Reach, Total TV, Linear TV, BVOD, Total People, P25-54, P18-39, contains "2023 Australian Open", "2023 AO", 16/01/2023-04/02/2023, Con 7, BVOD based on when watched.​

PREMIUM CONTENT
SOLUTIONS TO ENGAGE AUSTRALIA

Nine’s powerful ecosystem will be covering every game of the ICC Men’s World Cup – a sport and a series enjoyed by our enthusiastic cricket audience.

Tell your story to our highly engaged audience through our daily sport coverage, breaking news, expert analysis and coverage, video highlights and more.

DRIVE UNMISSABLE IMPACT ACROSS PRINT AND DIGITAL​

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Unmissable impact at scale on digital

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Exclusive short-form alignment on key days

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Premium cover positioning

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Make a splash with high-impact wraps

WICKET AFTER WICKET ON OUR NO.1 AUDIO NETWORK

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Premium coverage
and live play updates

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Daily preview

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Targeted
streaming ads

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Daily wrap from our superhosts

9Powered_Logo_White

The reigning premier
of creativity and results

Big ideas make brands famous.
As does the power of premium sporting content.

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best cricket content spanning television, digital, print and radio. From the match, to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.

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To find out more about what your brand can achieve with an ICC World Cup partnership, request a tailored response to help realise your marketing objectives.

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Food Stars

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A show all about real businesses & real opportunities

Australia's newest entrepreneur hopefuls, who looked to turn their dreams into reality, put everything on the line in Gordon Ramsay’s Food Stars, a brand-new series for the 9Network, which aired on Channel 9 and 9Now.

Breaking into the multi-billion-dollar food and beverage industry could be an impossible feat unless you were lucky enough to have some big investors behind you.

Global culinary superstar and CEO Gordon Ramsay was pitted against Australian business mogul Janine Allis. With an investment of $250,000 each, they were on the hunt for Australia’s most exciting and innovative new food and drink ideas to mentor and invest in.

Australia is the small business nation

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98% of all Australian businesses are small and medium enterprises

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SMEs employ over 40% of the domestic workforce and contribute the equivalent of one-third of our GDP

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Yet in Australia 60% of businesses fail in the first three years

Australians want to see small business supported and succeeding in 2023

Source: CPA Australia, Asia Pacific Small Business Survey 2021-22

Food Stars is bringing small businesses to a national stage
in prime time viewing

9 Episodes

2 Teams

2 Mentors

2 Winners

Contestants are embarking on new challenges that develop real-world skills

Contestants are pitching their concepts to win a spot in the competition, before surviving high-pressure challenges and intense grilling from two reigning food stars, determined to see if they have the raw ingredients to become Food Stars. They need to prove they have what it takes when it comes to service, marketing, branding, and event management.

Food Stars joins a line up of Australia’s most loved content

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Your brand can leverage Nine’s ecosystem to meet audiences where they engage most

Nine can deliver a compelling solution for your brand through the powerhouse of our cross media ecosystem. No matter the category, no matter the business goal, Food Stars has a big idea to help deliver your brand real, measurable results.

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Plus highly impactful digital extensions

Daily Editorial – Opportunity: This series will feature key highlights from the show and exclusive content that is often not covered in the recaps across 20 bespoke articles.

Back Stories – Opportunity: Back stories of all competitors, likely to be pulled from the show but could be bespoke.

Editorial Galleries – Opportunity: Based on images captured via production.

To find out what your brand can achieve with a Food Stars partnership, request a tailored response to help realise your marketing objectives today.

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